Umanizzare il brand
Applicare una strategia di human marketing ti permette di arrivare dritto al cuore delle persone, del consumatore e di instaurare un rapporto profondamente empatico con lui. Le aziende che hanno avuto il coraggio di scendere dal loro piedistallo per calarsi nei panni dei consumatori stanno raccogliendo i frutti della loro scelta. Relazionarsi “occhi negli occhi” con il tuo potenziale cliente ti permette di non essere percepito come un nemico, ma quasi come un amico che suggerisce un prodotto o un servizio.
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