En esta entrevista de "Un Café con Quijote", Alberto Fernández nos comparte su inspiradora historia y valiosos insights sobre cómo la comunicación efectiva puede transformar tanto nuestras vidas personales como profesionales. Alberto, padre de un niño autista y periodista de profesión, nos habla sobre la importancia de la empatía, la conexión humana y cómo abrazar la diferencia puede mejorar la comunicación en las empresas. Es por eso que decidió escribir su libro empresas autistas, done da pautas de comunicación efectiva. No te pierdas esta conversación llena de aprendizaje y motivación. Esto es un café con Quijote, no te olvides darle me gusta y suscribirte al canal.🔔
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Episode Transcript
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(00:01):
Good afternoon. Once again, herein coffee with quijote and today we have
Alberto Fernández who is going to tellus very interesting things and that surely we
will all come great. And it' s a bit of a communication issue.
But, well, that' swhat I' m venturing about.
He' ll tell us. Well, it' s late, Alberto,
how are you? What? Tal? Rodrigo, then delighted to be here
(00:23):
very eagerly. I love this energyyou' ve put in since the second
one. And that' s important. The tone you start with is important.
Then we' ll also see becauseah Mira, so hey Mira,
it' s going to be nicefor you to give me advice there,
because I' m all like thisnaturally and he tells you that I'
(00:44):
m doing well, so now I' m bringing an expert. But as
a big first question I ask allmy guests is who Alberto was before he
got here or what he is nowtoday. Who it was to see Alberto
Today is totally different than yesterday andwho it will be tomorrow. That is
certainly because we are in continuous learninguntil the last day. Okay then I
(01:08):
don' t like to think I' m someone I don' t know
who I' m gonna be either. Then I let it flow and let
it loose and I trust, asMabel cats says in Jopponopono, it'
s not worth it. Alberto isfirst of all father, that I will
always be father to Carlota and Sergio. Sergio, in addition, is autistic
(01:30):
and that what he has done hasbeen to change my world to understand many
things that he did not understand andthat today, thanks to Sergio, I
have changed my world and I amalso changing the world of many other people
and, well, I am ajournalist, I have radio program, TV
(01:52):
and also I work in a multinational. Well all that I do is worth
hearing, but look, I seethe turning point in study. But before
that, I' d like togo a little deeper into what you were
like or how or what beliefs youhad that you suddenly said they' ve
changed. So, like you were, because you' ve done journalism and
(02:12):
you do it. Or maybe I' m not always interested in what people
studied, what concerns they had untilthey got here now, and how well
you said it changed everything. No, well, look, I' m
a journalist, but I' venever been a journalist of their vocation that
when you' re little I've always liked it. I mean,
(02:34):
I do, it' s truethat since I was a kid, I
always knew I was going to communicatesomething. That' s right, I
was clear. I saw Emilio Aragónand I wanted to be Emilio Aragón.
I knew I was going to bein front of the hambra. Don'
t tell me why, but Iwas clear. And when I had to
choose the race, honestly, Ichose the race for the cafeteria. I
(02:58):
got here, I got to theGrey. Those of you who have studied
journalism, you know what this universityof the Complutense is, in which then
it also appears in Alejandro Amenabar's film. And I got to that
coffee shop and I said this ismy place. I was upset by the
atmosphere, the women freaked me out. Well, I liked it a lot
(03:21):
and I said this is my place. I was thinking between that literature or
stories, marginalize and say another wasleft here, it will have a lot
of atmosphere and then, in lifeit has led me to do a thousand
things. I' ve also beento flight attendant, flight attendant or TCP,
as everyone wants to call you.I' ve traveled all over the
(03:43):
world. My wife' s stilltraveling. I met her on a plane
and in the end, because Icame up with the opportunity to work as
a journalist in the multinational in whichI work, because there was a communication
problem and there was no need tolook for anyone because I was already there.
And in the end, because wecreated a communication department, I was
(04:04):
the director of communication for more thanfive years and at that time it started
to change my whole life, becauseat that time it was when Sergio was
born and I, as communication director, thought I knew a lot about communication
at that time. Imagine he'd been leading that department for five or
six years. We started from scratchand ended up with more than 80 million
(04:30):
media impacts, that is, inone pass. We started being alone and
ended up being a team of ninepeople, I mean, that I thought
I was doing very well and Iwas at that cool moment of how good
I am it' s not worthit that life gave me a shit all
over my face. You told meto get out of the cloud, that
(04:51):
you' re not egocu is goodas my dear, my mine' s
song says there too, and itwasn' t Goku who thought he knew
it was a lot, that heknew a lot about communication, because he
came home and didn' t knowhow to communicate with his son. Of
course and that was the personal crisisthat made me and the whole family change,
(05:16):
because the prospect of understanding that communicationwas not to be broadcast three or
on telecinc or to make news thatis in the country. Communication is really
the connection between people, the realconnection, empathy having to understand the emotions
of the other person and from thereinteracting is worth. And all that,
(05:43):
because I have been learning it alreadymy son is seven years old, because
we have been doing therapies with anexpert who for me is among the best,
because every day I am more amazed. I mean, but how these
people can know these things, becauseI learn every day with them and what
I' ve done has been toincorporate those communication tools. First, I
(06:04):
' ve had them degranating the thingthat they say you take the elephant and
do it in sliced slides to understandand be able to eat it. No,
I' ve done that with communication. I' ve been winding her
up to make every tool an exerciseand why,' cause those exercise,
(06:29):
those tools. Sergio didn' thave them on his operating system. So,
he didn' t look at ussmiling, he didn' t know
how to communicate in many things.We' ve been tearing it apart,
we' ve worked with it,we' ve learned it, and what
I' ve done now is tomove all those learnings into the business world,
because, Rodrigo, there' sa really big problem. Man,
(06:50):
seventy- four percent of the problemsin companies have about communication is that we
don' t communicate, man,because then Harvard comes and does a study
and says eighty- five percent ofthe success in your projects depends on you,
on your interpersonal interprofessional relationships, thatis, it depends on you on
(07:13):
how you communicate project and only thefifteen depends on your knowledge and your experience.
And we' ve been thinking allour lives that my knowledge is what
' s going to lead me tosuccess. Hey, well, look at
that fact I didn' t know, so let' s see if they
(07:34):
already said it. No, manis a social being, not a politician.
It' s not between talking betweenpeople and clearly communication fails. And
much is that man, that is, we are who we are in our
evolution as as an animal that weare thanks to communication. The communication together
(07:59):
then, for his sake, tohave invented the fire, invented or discovered
the fire and fed us in adifferent way, et cetera. It is
the one that has made our brainevolve into the brain that we have today,
which is true that it changed alot a few years ago and has
not changed again. Nor have weevolved so much in recent years, but
(08:24):
communication is part of that evolution.By communicating and understanding and creating language,
etcetera, our brain has become whowe are. Then we do not realize
to put the right value on that, in what makes us unique in this
evolution. Of course and then,Sergio is his oldest son, he'
(08:50):
s the little one. Ah thelittle one is good and not small.
That' s clear. Then Iwant you to tell me a little bit
about what it' s like tochange from coming your children and so on
and saying oysters. There' ssomething going on here, how do we
do that moment of saying, thatis, what you say, because it
(09:11):
' s a communicative host and I' m not finding out anything and I
don' t know what to dowhat that process is like, because it
' s a good host. Youhave children and you make a mental plan
of what you think is going tobe day to day and that ideal child
that you have in your head.In the end, no one is like
(09:31):
we think. That' s truetoo. But it is true that autism,
because it marks a condition of life, is not a disease and that
I have to make very clear toanyone who heard me. Autism is not
a disease. Autism is a conditionof feeling, of living differently. Well,
they have that different operating system andtherefore they live everything that happens in
(09:54):
a different way. It' snot worse or better. At some point
better and others worse. Okay Andwhat happens, because that, because they
put you at a red light asa father, is a red light where
you have a lot of fears.You don' t know where to throw
(10:16):
you' re freaky, and fromthere, because, for me, in
the end, the most important thingis that I' ve surrounded myself with
experts that I' ve trusted alot, that I' ve left my
daily learning, and I' venever stopped thinking that we can improve and
we can evolve. I' mnot going to think that we' re
(10:41):
evicted or any of that and inthe end you notice very much the results
in the day- to- dayyou' re evolving and, well,
you' re going to imagine thatif this hadn' t happened, I
wouldn' t have a book todaythat' s bet seller and I wouldn
' t be helping thousands of people. So it' s really cool for
(11:01):
me to think that everything that comes, even if it' s a good
ostion in the face, is toteach you and it' s a good
challenge to learn. And that's why I don' t believe in
mistakes, I don' t believein problems, I believe in learning and
challenges. And from that challenge,because we accept it, it is true
(11:24):
that my wife is also quite positiveand we accept it and we said well,
because we will understand Sergio as bestwe can. For that we will
surround ourselves with the best people wehave around us and we will especially stop
judging what we would like it tobe and we will learn to embrace what
(11:46):
really is val and from there tothat almost my motto. I have two
slogans. My motto, on theone hand, is that communication is the
best tool to change the world,because I am convinced that if we communicate
better, we become better people.And my second motto is that we embrace
the difference. And that marks myson. It' s not me,
(12:09):
when he even has those tantrums,those crises, I don' t judge
and I don' t tell himto leave it anymore, but I'
m going to understand him I'm going to embrace what' s going
on there and I' m goingto accompany him to find a solution.
That' s the big difference andit' s fine. This looks here.
(12:31):
I' m gonna like the interview, what you' re gonna tell
us. Look, you' regoing to like interviews so much in the
end. All the people I knowlove what they tell us and what we
can learn and, above all,be useful. Then of course it is.
How is communication with Sergio daily,even if it evolves and you take
(12:52):
patterns, how it is, becauseI don' t know the audience between
it and others, but there aredifferent levels of autism. I think that
' s yes, there are peoplewho can' t, don' t
have human contact, that is,they don' t like to be touched
by signals, talk or talk.So what communication is like. The spectrum
(13:15):
of autism is immense. Look,look, I' m gonna put you
on, I' m gonna explaina little bit this logo that I always
have and it' s already partof my personal brand. Okay. This
is an e, it is notthe e of the companies from which those
companies communicate and here it forms ana that at the beginning nad b but
(13:37):
that if you turn it with thattriangle, it becomes one that is that
of autism and besides, it isnot closed, it has no limits by
that great spectrum that we have.Okay. The spectrum of autism is so
great that I can' t closeit, because every time almost autism is
unique for every person it' sworth then my child is verbal, there
(14:03):
are verbal and not verbal my child. If my child is verbal, if
my child communicates today, he doesexpress himself and says what he feels and
what he needs. Thanks to allthe learnings we' ve been doing for
more than five years, but well, in more than five about five,
because we started with two and it' s seven and a half. And
(14:24):
what my son, for example,needs a lot of repetition. He in
the moment he knows or learns something, he repeats it to him many times.
So that repeat gives you a lotof security. I' ve learned
those repetitions if I do the firstthing I do a day, is tell
you what' s going to happen. Okay, and I' ll put
(14:45):
it on with picts or those picts. They' re images. Okay,
they' re simple images, they' re pictograms. It' s worth
it as if they' re emoticonswhere I tell you listen, then look
Sergio. Today I explained it.Today at ten I' m going to
have when I go, I'm going to have this interview and during
this moment I' m going toput you a movie, because now they
(15:07):
' re, already, they're not at school and now they'
re home with me. Then wego to Dad' s work, then
we' re going to eat.Then I explain all day is worth that
what happens, that gives him asecurity and he repeats it a lot and
has that security and advances the daymuch more calmly. And then always throughout
the day, because this is aroller coaster that at any time can blow
(15:31):
up and down continuously and above allis to understand when it is very high,
because trying not to make it morenervous is to understand what is happening,
is to lower its energy. Forthat I do body exercises, I
do a mimetization exercise, for example, that then I also transfer a lot
(15:52):
to the companies and especially to aninterview that that' s a pass when
you work mimetization in a job interview, that' s a wonder, or
in a networking for the entrepreneurs,that is you, you take the street
communication at that time it' sokay and then, well, through the
synchronization, what I do is takehim out of his tense energy now that
(16:15):
it' s so fashionable this insideout backwards and that red doll that'
s in full fury to bring himto calm. Then that, then,
only with words does not serve.It must be done, especially with the
body. And when you connect thebodies, you come down, and that
' s almost my day to day. My day to day is to give
him safety and then understand those peakmoments in which he becomes Hulk and down
(16:40):
and transform that Hulk to the childagain worth and so we go for the
day. There up there, notin case then everything is very planned and
everything very structured, everything that isthe day and already improvising on the march
that may happen some unforeseen or whatever. He' s mostly blue. People
(17:02):
are four colors. Okay and justlike I' m very yellow, very
creative, very messy. He's very blue, very tidy. Okay
then when I communicate that not heI have that within my disorder I have
to order it to be able tocommunicate with him. Okay, and then,
(17:23):
I order it, but I evenput it in images and explain it
to him. If I did itthe way I do it, I'
ll drive him crazy,' causeI' m crazy. Okay, I
' m very creative and all ofa sudden I' m doing four things
at once. That' s whyI do so many things, because I
have that capacity. No, buthe' s not. I can'
t do that to him. Well, I have to adjust to who'
(17:47):
s in front of me Clear whatyou' re saying. He' s
structured blue. You have to knoweverything you do, but well, that
being clear can be a big advantage. That is simply so yes, for
many people being blue is a greatadvantage and for many positions, in many
jobs, even in one' sown life. The important thing, Rodrigo,
(18:11):
is to know that you' reblue and when they start telling you
something that you' re dislocated powerto and tell him look. I'
m sorry, but I don't understand you. You know because sometimes
we also have that fear of sayingoh is that they' re going to
think of me not that they thinkwhat they want, if they' re
going to think about it the sameway, no, but if at least
you tell them hey look I'm with Sergio I' m now starting
(18:34):
to teach you to say it's not that I know it' s
him he' s autistic and thatwhen he feels overwhelmed or sees that there
' s a space that' sgoing over him or whatever, or that
there' s two or three kidsthat are burdening him because his energy is
overwhelming him, because that he cansay it, because either of us have
(18:55):
to know how we are, wehave to do that inner work. And
I say listen if you' rescratching me, you know we' re
going to try to talk between youand me and we' re going to
come to an agreement, because youwant to communicate something to me and I
also want to give being reciprocal no, then let' s lay the foundations
from the beginning. Well, besides, what you' re talking about happens
a lot with other normal kids whodon' t know how to express what
(19:21):
happens to them for fear of andgood, and already with adults, as
you say, I don' teven tell you no more for education.
I mean, listen, look,no. We don' t talk about
that communication problem, not that ithappens a lot in adults and children.
No. Again, seventy- fourper cent of the problems in companies must
be due to this, that wedo not communicate, that we do not
(19:44):
set the milestones, that we donot mark ourselves. Who makes us not
to, does not tell us thingsproperly. We think we' re,
we' re so self- centerednormally that we don' t put ourselves
in each other' s shoes.And that' s what he' s
done. It' s just thatI' ll tell you my stuff and
send you an explosive bomb for anemail. That' s where you get
(20:07):
it, and that' s whereyou eat it. Instead, you have
to take it for a spin andsay wait for me to send it to
Rodrigo. But Rodrigo, as itis red, is more blue, in
more yellow in green goings, becausedepending on that I will send him the
information as he needs it and notas I spit it out to him it
is worth doing small exercises like that. Communication improves a lot and if then
(20:32):
above, we begin to communicate aspeople and not as employees or employers,
etc, but as real people,in which there is that hierarchy is good
for certain things, but for manyothers it is necessary first of all to
be a person, because if thereis no connection and if people have no
connection. In the end, theobjectives are not adequately achieved either. So
(21:00):
that' s a lot easier thanwe thought. Well, what happens is
that I think that something very importantand that I consider that it is increasingly
important is much empathy, no,and empathy today and with the screens,
plus that we are increasingly disconnecting,of course, we forget and that'
s why I prefer not do mything, I put two emails, I
(21:22):
send you such and look for yourlife. We' re not going to
try to be liver and we're going to try to be partners and
we' re going to work asa team. And then that at the
level of the multinational or the companythat you work there, apart from communication,
you do training or how, becausebefore you have said in doing a
(21:48):
networking, an interview, yes,how you apply it. All to see
is that, as I do somany things to get us a little bit,
then that come are going to degrateall the things that Come on so
we don' t get involved thatif you don' t say it,
you will say it. But thisguy sure, sure, the mitt looks.
On the one hand, when Iwas director of communication, I left
(22:12):
that position because it was important forme to start working on my own message,
which is that of autistic companies,which is this of the embrace of
difference and that we put communication on. As a spokesman for the multinational.
That clashed and I had to leavethat position and today I am in a
purely internal position, leading internationally aCRM project. There I do a lot
(22:37):
of training I meet continuously with theteams at international level and, therefore,
all those tools that I do andthat I expose in the book and in
the formations, in the mentorships,or what I have to do I also
put in the practice in the dayto day. For me it is how
my laboratory is also worth communication,in addition to running the CRM, because
it is a communication laboratory as wellas the international, because the same applies
(23:03):
to Argentina as to Japan. Andso I also evaluate that it' s
working. When I do something,listen this has squared me great, this
I move for mentoring. This isnot, because I keep it worth oyster,
but one moment, a moment becausethis that I just say interests me
very much, because in doing iton a global level, it is very
(23:25):
different or an Asian that or anArgentine and clear is saying, that is,
that it fits you, that itworks for both of us and how
you do it there. I mean, it sets an example there, because
of course I can do that sayinghere at Japan or Latin America level,
I say oysters is that it's very different, but we' re
all people. It is true that, on the one hand, you have
(23:48):
the culture, which is the onethat makes the big difference, but,
on the other hand, we haveto be human beings. Okay, and
so we have a lot of pointsin common. When he tried to work
communication on a global level, helowered it to the simplest and simplicity reached
us all. So, when Ihave to send a communication, an email,
(24:10):
an email to everyone, I lowerit to what I would do with
Sergio. I tell Sergio, Sergio, this is going to happen today,
this and I' m sending youthree picts and I leave it super clear
truth, because that' s whatthe multinational was starting to do. I
do, I have to send anemail that' s going to be worth
all of Latin America or that's going to be worth it worldwide x.
(24:33):
I put it down to a pictoalmost if necessary. Okay, but
I leave an email an idea.Most people say I' m not going
to send an email and explain everythingto my roll Forget it again. Let
' s think about who we are, let' s think about our cultures.
That' s not worth it.It' s worth an email,
an idea and that idea, plusmake the plastic, that is, plasticize
(24:56):
it and how it is plasticized throughthe image. It is worth it to
make it visible and, therefore,you, when you do something visible,
not only in letters, but alsowith a timetable, with whatever is necessary.
Okay, okay. That' ssuddenly how our brain has a printer
that makes and stays there, andthat' s the classic, the most
(25:21):
basic, but that' s what' s still working. Sometimes we try
again to complicate life. So that' s a great exercise that I'
m doing and that worked out verywell for me. I, if I
have to say a process, Idraw it. Okay, I don'
t explain it, I draw itand I simplify it, even if there
(25:41):
isn' t the detail that theblue is going to ask of me,
but that I already do in adocument. Okay, but it' s
a very simple thing, and thatworks in Japan and it works in Argentina
and the United States. Okay,well, listen, then this paragraph,
which I found very interesting, thenwe continue what they were there, what
cerreme me in the multinational and morethingy. And then, then, through
(26:07):
autistic companies, because what I dois enjoy the experience of communicating with people.
Okay. Understanding that communication is eighty- five percent of our success,
because we are going to work communicationand transfer it, because with games,
I work with mentoring, also dependingon the moment the person is in.
(26:30):
Okay. Communication is not something linearand therefore each has its own moment.
There are entrepreneurs who are having somethingwonderful in their hands, but they are
not living from it yet because theydon' t know how to express it,
because they go to a network sessionand they don' t know how
to communicate properly because they do aguane tua session to finish selling their product
(26:53):
and they don' t know howto make it worth it. You know
a lot too, Luis Monje,he also told you many things, well
many of the people who were herewith you, but I don' t
get into purely sales techniques, becausefor that we have a luimonje. But
I do reinforce what are those communicationtechniques that you have to do consciously,
(27:15):
that we all have them, butno one works them consciously. It'
s okay when you make them conscious. Sure, change, tell us there
' s some, because the onewith the mimetization you said to yourself.
No. That' s synchronization.That' s super important, timing.
In the end, the first thingin a communication, the first thing that
(27:37):
connects are the bodies. And oncethe bodies are connected, the bodies make
like that magnet and from there theears and the mind opens to see the
message. The first thing you haveto do is get the bodies connected.
Therefore, how they connect body,because the first is a smile, the
second is a look and the thirdis to start having open tests that are
(28:02):
welcoming that person. And once allthat happens, then the synchronization begins.
The synchronization is a dance, itis a tango going, it is a
dance in which there is a Thisis first date of four of the couples
that are beginning to know each other. I like it a lot, but
(28:22):
I see it from that point ofview, because I know when a couple
is going to start to find itwell and they are going to end up
in bed or not, and thatis known in the first fifteen seconds of
the first thirty seconds. Why,because they start sitting the same way,
they start taking the same gestures,one drinks and the other drinks. One
(28:44):
touches one' s hair and theother touches one' s hair. They
begin to be like mirrors, likemirrors and from the body becomes a mirror,
everything else arises. So, knowingthat that' s a super powerful
tool, you can also work itin front of your interviewer, in front
of your client and I don't tell you to force, because if
(29:07):
you force it, it doesn't work. But if your client is
sitting like this, sit down anyway, right, you, sit down anyway?
Why, Because the customer needs orthe person who is the one you
' re going to talk about,needs to see in you the same person
People among the people who buy themselvesare bought because they feel the same.
(29:29):
So, if they need to seethat you' re the same or someone
to trust, they have to feelthat way. And that' s the
first thing you have to do.It' s just that the body is
like this. That is an exercisethat gets better with day to day,
but the important thing is to makeyou aware of it. I' m
not telling you that the first dayyou' re gonna make it perfect,
(29:52):
but when you make it conscious,this is typical. First of all,
you' re an incompetent unconscious.Okay. Then you become constent, even
if you remain incompetent, so thatyou are finally conscious and competent to even
get to do it unconsciously competently.That whole process is what happens. Therefore,
the first thing is to be awareof it. Okay, and a
(30:17):
lot of words. But that's the way it is. That'
s the game. You understand perfectly, you understand perfectly what you said and
then Alberto makes autistic companies. Notthat it' s as clear, the
name is obvious, but you dedicateyourself to going to companies that have communication
(30:37):
faults or look with autistic companies.It' s three things. What I
do. On the one hand,there' s the book Vale. Anyone
who has an interest and says Ifeel like knowing what we' re talking
about and I want to do it. I cook it, I eat it
Okay, he has his book,they read it to him, and there
they are. I' m onsocial media, they follow me and we
(30:59):
keep feeding. Then there are thoseentrepreneurs who are in that first phase in
which they have not yet finished believing. Many times what they do or believe,
but they don' t get thereproperly. And for that there is
a mentorship where we go to thebasics to those tools. Then there are
other people who already live off theirbusiness. Okay, and that' s
(31:22):
why the first thing I' vetold you is that I live the experience
of communicating with everyone. Okay,because that first phase of the entrepreneur that
' s starting doesn' t haveit. Others who already live out of
their business, who have just campaignedand just made twenty zero euros, know
perfectly well how to sell. However, they need to strengthen authority, they
(31:42):
need to reinforce visibility and for thatI offer an ultra- visibility pack.
Because I have a radio show,because I have a TV show. I
can interview them, I can movethem, and once I move them,
I move them through. They're in Europe. Pres Salen I don
' t know where and then,if you' re in Europe, I
call you another place to continue toimprove your visibility and authority. And then
(32:06):
the last step. It is theseentrepreneurs, those ceos that need to strengthen
communication in their companies or even inthemselves. Okay and they hire me to
do an inspirational talk like the oneI did in tea that ted talk because
(32:27):
I also have it transformed to theneeds of each company as well, because
that is almost done to doc isdone almost because understanding that they need and
I am with them. We enjoya cool day, we share books with
their employees and we live an experiencein which they reconnect that many times it
(32:51):
is what they lack sometimes. Theyneed to reconnect like people. So that
' s my goal to have awhile with them, reconnect as people,
enjoy who we are in the placewhere they are and embrace that difference,
which they have to embrace. Andthen those are like the four moments of
everything that offers autistic companies. Okayit' s clear the whole process of
(33:15):
communication isn' t super good andall curiosity because on a clear level as
they are four very different profiles.I am interested to know, for example,
at ceo level no, how doyou work the guess that, as
you said before, the synchronicity andso on and the same. Obviously,
a ceo is not the same asits workers. So I like to see
(33:39):
how you work that synchronicity with aceo that, of course, a motivational
talk gets there, and he's already in a desk. The rest
downstairs, I don' t know, I' m interested in knowing that.
I' m a transgressor. OkayI' ve also been in those
(33:59):
six seven years as communications director.I' ve worked with senior general directors,
I' ve also been at theinternational level, with international managers,
and the first thing I' veever done with them is to get them
off that desk, off that platform. I' m the boss of it,
(34:20):
because first of all we' repeople and we have common projects and
you run it if you' rethe leader and that' s why you
' re so red that you're super leader. But get down to
the blue and the red and theyellow and the orange. Or the one
that has to be because you're not God. Okay ugly you'
re not God, as much moneyas you have and you have a piece
(34:43):
of chalet with a super pool thatyou' re just nobody else we'
re all gonna end up in dust? Okay, we' re all gonna
end up in dust? So getout of the cloud, you' re
not cool either, but it coststhem or it doesn' t. Some
do, but they realize it quicklyand sincerely. The one who doesn'
t want is that he won't be with me exac too I tell
(35:05):
you, I mean, I don' t have time to adapt with everyone.
I have me if we connect,work or drink. If we don
' t connect, I' mnot for everyone. I mean, the
universe is binary. We' rezeros or some. I mean, this
is it, it isn' t. This is pure math. I also
said it tesla not understanding the universeby energy, by frequency and by vibration,
(35:31):
that is, that is the universe. On all that we rely from
the smallest cell to the largest being. And if I don' t connect,
or I don' t connect.And if I don' t connect,
it' s because I don't have to connect, because I
' m a zero, I'm a one point. There' s
nothing more to talk about. It' s okay then if you don'
(35:52):
t finish connecting. There he is. But there are great ceos, because
before everyone they are great people andto those people only with whom I work
and they are those who are perhapsgreat people, but they still do not
know how to work consciously those tools. Therefore, I have to work with
them, because in a way muchmore than one by one. Understand when
(36:12):
they have these events? Understand whenyou have an interview? Understanding when you
have an event with your own team? Maybe they don' t even have
events with their own team? AndI have to make it look good.
And well, in that one byone we are creating our own moments.
Whether one of them can be thatinspirational talk or not depends. It is
(36:34):
that each one has a clear andthen clear project. Now let' s
move on to the other, theentrepreneur who starts and doesn' t believe
he or hasn' t sold anythingyet. Or it' s there that
embroiders the impostor. What this profileis like or how you work it,
because above all it is also understandingthat the first thing has to be that
(36:55):
connection. If they connect with whetherwe connect, that I do it by
groups, it' s okay why, because besides, the group also creates
a very nice synergy. People startto self- help also between projects.
That way, we go week byweek working a tool. We play games
(37:21):
We work. Imagine everyone being forced, in quotation marks, to believe their
own Tedex with a tedex structure.This isn' t it. I go
and have a 15 minute talk andI tell my story. No. No,
no, a Tedes has a well- marked structure. I teach them
what that structure looks like and theyhave to do it and once they do,
(37:42):
they have to show it. Somedie of shame, others do not.
But forget the shame again. Why, because how we end up with
shame giving security. And security isfirst of all understanding what your message is,
and your message comes out of itsessence. You, when your message
comes from you from your own experience, who you are, can' t
(38:05):
be ashamed because it' s you. No one' s gonna be able
to. That impostor can' tcome and tell you who you are,
because no one can tell you whoyou are. No one lives better than
anyone else your own life. Ofcourse not, then how are we going
to be ashamed to say who Iam. If it' s me,
I tell you my life, Itell you my experience with Sergio and I
(38:27):
live it every day. No one' s gonna say no. Of course
another thing you like again if we' re zeros or some people who don
' t like it there have thedoor okay I' m also not going
to brown, I' m notgoing to lose a minute of my life
in contesting, because the one whowants to contest there you have it.
Let the book go and if youstart to resonate with me well, but
(38:51):
I don' t argue that wereally don' t have time for that.
Boy, you know, and we' ve got a lot of times
in trying to rebut the zeros insteadof joining the ones. So what I
' m looking for is those whoreally resonate with me because in the end,
(39:12):
they improve your communication, improve yourproject and improve your environment that way.
And this is an explosive bomb It' s good that it gets to
more people every time, and thebetter you communicate, the better you become.
Then we create a new world.We create a world in which we
evaluate things in a different way,from that embrace to the difference and end
(39:36):
so much criticism don' t comparewith anyone and compare with yourself all those
concepts that seem a little bit likeMr. Wonderfull I don' t like
to quit and that' s itbut really work and when you work it
and you realize it. There's nothing more to say and a question,
(39:58):
if you can say it. Idon' t know if it'
s in the book or not.How is the structure of a tedex,
because it is not in the book. That might come in a future Vale
book. But the structure of thetedex is very simple. Which happens that
then, of course, you cancomplicate it. But the structure of the
(40:20):
tees is to start with a firstpart where you have a direct contact with
the audience. From there you haveto give a tip. People always forget
the data or a figure or afamous quote that welcomes the message that you
are going to start giving. Butthe message doesn' t start giving it
(40:43):
directly. It starts before you giveit, you go to a personal story.
That personal story is the one thatalready makes you connect with your entire
audience It' s okay You're a copitu You know exactly what I
' m talking about. Then youstart creating your storytellin in the first few
in about two minutes. Not then, once you' ve created that,
(41:06):
that storytelling can make some point withmore scientific topics or with more realistic topics
or purely journalistic data, or whatever, that reinforces that message of hearing you
' ve already seen me continuously.I repeat that eighty- five percent happens,
but because I did Harvard, Idon' t say it myself,
but it' s the only wayto reinforce all of this as well.
(41:27):
Because I don' t say itonce you' re already in your finished
personal moment, you' ve alreadyconnected and now you' re going to
the value part. You have toadd informational value. Okay, you'
re there because you' re anexpert on something. You have to show
that, that, that experience fromyour own expertise. It' s worth
(41:51):
it from your expertise. Let's say and once you get there,
you finish it, you re-date, that dating and data are like
those gears that pass you from onetopic to another. Okay and to end
something very inspirational, that moment ovation, that moment that Monica gala Bravo,
(42:14):
also says the method o. Bravois an ovation, because the end is
always something that is connecting again withthe audience and that something makes you memorable.
So, something you have to dothat I did at the last Tedex
I was in for, because Imade them all get up at the last
(42:36):
minute. They all got up becausewe did as a social commitment and commitment
as you at Mass when you haveto do something important, you get up
because you raise your heart you aretelling the world. I' m here
to commit to something, because Ipromised them that we had to start improving
(42:57):
our communication and embrace the difference fromall that I had told them and made
them get up. And they alldid, and they all said yes up.
An audience. Imagine a good scenario. It just seemed like a past
to me all the theater up,everyone looking at me and saying yes,
and I said it' s overthen. In the end. It'
(43:22):
s always ovation. Of course,at that moment it was closed with a
spectacular escape. Of course, that' s a good structure, and look
at this, it' s leftfor the audience they' re going to
say. Look, I know howto go out there to talk in public
and so on. And then anotherquestion I have that is you' ve
talked a lot about that connection withpeople more. So, you, when
(43:45):
you do a mentoring thing that yousaid you were a group, you do
a previous interview before they go in, because of course, if someone doesn
' t buy you go in thereand then you say after this you don
' t do one by one soyou can select from yourself. Yeah,
you don' t write, yeah, it' s not a screening itself.
We usually do it together. Imean, I' m not the
(44:07):
one saying no. Or maybe youunderstand that when you' re having coffee
with someone and you say look,it' s that you and I are
not a zero and one we're not going to go any further.
Okay, this is not that we' re not gonna get you and me
to have a drink together. Okay, but that' s a reality too
when you know you can' tlike everyone, because that' s what
(44:30):
happens. What I do is Iusually start with some survey or something that
they really are self- evaluating.Right now I' m opening mentorship and
what I' m offering is firsttea or self- evaluation. First you
have to understand if communication is importantto you. Okay and you also know
(44:52):
me and you know why for meit is too and my own personal experience
if that connects you, because inthe end they give me their data,
we close a coffee and in thecoffee because we see if there is that
connection to see. I do thistoo, because I don' t make
very large groups. Again, Idon' t have enough time to make
(45:13):
groups of 100 people worth and Imy groups are small, because I also
like to get involved in people.If I lived only with autistic companies,
I would surely speak in a differentway. But as today because of the
experience it is, I like itbetter to be a close experience. And
if it' s already from thatcoffee, I just don' t almost
(45:34):
have to say a price. Theprice comes, because it' s what
it is. No, I mean, if you don' t have a
price, you don' t havea commitment and therefore it won' t
work. But if there' sa connection the moment you get to the
cafe, it' s because allthat stuff that journey has happened, that
has happened before you know me,that you solve the survey and that you
(45:55):
realize yourself whether you need it ornot. In the cafe you just tell
me what you want to be therefor. I' ll explain to you
a little bit, too, whatit is and how we' re going
to do it. And the macheis made clear, no no, then
you what you said you' revery yellow is fine. I' m
red yellow, too. What isthe color that you find the most in
(46:20):
entrepreneurs that start there is everything,there is a lot of red, for
example, but they need to think, they feel they are great leaders,
but they do not finish connecting worth. There is also a lot of green
in entrepreneurs. There' s alot of green. Green is a very
social being, but it has aproblem. He doesn' t know how
(46:49):
to wear it, he doesn't see how I explain it. He
has some ideas he doesn' tknow how to impose Vale because, because
they are so diplomatic, they havea hard time imposing an idea and that
on an on- to- oncosts them a lot because in the end
they always go to the idea ofthe other and how you' re going
to sell your service. If you' re going to serve each other,
or you know, then it coststhem a lot and that' s also
(47:14):
where the impostor plays an important role. And yellows are looking yellow. Most
of the yellows I find are nolonger in the initial mentoring. Most yellows
are already living off their project,but they need visibility. And that'
s when I help them with mymedia, with my visibility services, okay
(47:37):
and they hire me more for theultra- visibility pack than for the mentoring
itself, because many times that yellowwhat does is that you' re already
a communicator by yourself, you knowthen that I help you communicate sometimes is
more, don' t become awareand you don' t need a six
- month mentoring. Maybe by givingyou two or three ideas. You got
(48:00):
it. You know, I mean, it' s okay now. The
truth is we' re talking aboutcolors and people are doing it. I
don' t know what this is, because I know I know something about
colors. Disculate the colors, deplicatea little what the colors are and I
guess you also guide yourself by theseneatypes, the numbers. Yeah, look,
(48:21):
I' m not there, no, I' m not there,
no, but that' s alack of knowledge, because not everyone knows
at all. And it' strue that you see, I' ve
tried to do it because I don' t connect with geneatypes, but it
' s something that happens to me. You know I' ve read it
Look at the last video of goodI' ve read a whole book about
(48:45):
this and I don' t endup hooking yes, so I don'
t stay. You know. Thereare as many inside my mental disorder as
yellow. I need things to bevery simple and for me the seniatypes are
very complicated, because there are many. It' s true. I think
there' s nine. Sounds likenine to me. I think it'
(49:05):
s nines Sounds like I don't, I don' t know.
I think the one looks a lotlike the blue roll, which is like
very much and so on, butI get lost too, but it explains
the colors and so, the colorsare simple. It' s the disk
model, the disk that says thisis a thousand nine hundred twenty. You
know, I mean, but we' ve all been doing this for a
(49:28):
lifetime That' s what happens hereIn nineteen hundred and twenty, William came
in and said this could be howit works, and he took him to
the companies to start working on them. And in the end it divides us
into four types of colors, whichdoesn' t mean we' re all
one color, but we do havea predominant color. Okay And then the
leaders, the red ones, they' re those bosses, they have a
(49:55):
big advantage, they' re bigexecutors, they' re big advantages,
they have big ebos, and so, they usually listen to us. Okay.
I like to say the pro andthe contra of each color goes and
there, that way they will say. I' m more of these.
Then, again, the yellow thatwe' ve been saying for quite some
time is that we' re creative, we' re very communicators. Before
(50:19):
all of us are great communicators.Okay. That' s in the lead.
The disadvantage is that we are verycreative. That makes us very messy.
That makes us lose focus. Thatoften makes us try to do a
lot of things at once and theone that very little encompasses. I don
(50:40):
' t remember. Look God thatfor the sayings or a lot of brand,
win little presses no, because thathappens to the yellows. That'
s why a yellow and a redusually work very well, because the red
runs what the yellow always thinks theyconnect. Then there are the Greens,
(51:00):
who are perfect for the communities,because the Greens are diplomats, because the
Greens manage the energy so that thereis no wrong. Okay. It'
s that person who always says theperfect word. You' re the perfect
shoulder to cry. Okay, butthat' s not what you can impose
(51:23):
on your ideas and then that cancreate a lot of frustration because you don
' t finish saying what you feelto people for not confronting each other,
okay, and then blue is thatgeoquadled being that needs data. If you
don' t give him the data, if you don' t give him
a schedule, if you don't tell him what' s going to
(51:45):
happen and he doesn' t havethe security and so, he' s
going to have a cipher anxiety andit' s going to work, he
' s going to get frustrated andhe' s going to want to go
as soon as possible, because heneeds to have that one. Blue first
of all has a larger security spacethan others. Okay, but I didn
' t know about his security space, and that' s why you have
(52:07):
to understand how his security weights areand give it to him. Those are
the four colors perfectly explained. Nowthat, apart from your book, obviously,
tell me some book or so youcan say that it has marked you,
what you like, what you wouldrecommend apart from yours. Obviously,
well, mine won' t recommendit anymore. If anyone is resounding with
(52:31):
your moment for all of my book, My such book, My book,
I have come here to talk aboutmy book. Indeed, nothing. Don
' t forget anything, not thefact that you' re resonating with everything
he' s heard already. Idon' t have to tell her anymore.
To me one of the books thathas marked me the most is that
of Monica, besides that I havethe great luck that Monica wrote the prologue
(52:54):
also of autistic companies and Monica galanBravo. For me she is the great
lady of the thing communication in Spanish. Okay, she' s that oratory
coach who makes it great. Thenthe Bravo method. If anyone wants to
understand the techniques. Purely worth it, because I don' t go to
(53:14):
techniques, I go to my experienceand how those techniques I assume and I
play with them. But she explainsthe techniques well in a much more scientific
way. That' s for sure. Then look I' m going to
go faster if I take the bibliography, because it' s that I have
(53:36):
Nicholas Wootman another crack worth. NicolásWoodman tells you how to get along in
ninety seconds and I have based myown methodology of ninety seconds on Nicolás Woodman,
which happens to have transformed it intomy own experience. Okay, he
says it differently. I follow theonly thing I have left are those ninety
seconds, because I work the carlotmethod, which is the greeting of the
(53:57):
thirty seconds. Then the other nexttrains. It is the method of the
message and make it plastic to endthe last thirty with the sergio method,
which is the execution method, theone of understanding how your body executes the
communication properly. But in Nicholas heexplains you. Nicholas was a photographer and
(54:20):
he knew how to manage his ownbody to get the best photograph of the
person in front of him. Andall of that goes down in that book,
which is a wonder, and then, well, I know the Leli
Londes, for example, there areso many, I don' t want
to miss either, but and thenthere are some that I personally, I
(54:45):
like that it' s about autism, because I speak about autism from my
own experience. But there are peoplewho want to know much more about autism
itself clearly, and so, well, there are also books about autism that
are wonderful. Okay I tell youone I know about Hugo San Martín,
which one Hugo San Martín? ValeHugo San Martín is also the father of
(55:08):
an autistic girl and wrote an otistbook called The Ottims, that is,
autism in English. And it's a pass, because he does break
down the therapies he does then hedoesn' t write it. He only
writes it with therapists and it's a pass, I mean, he
(55:28):
leaves you there a few. No. Not very well, because nothing your
moment from where they can find you, where they can follow you and others
for people to know, because Iam arroba Alberto fe Parrón. That'
s where you can follow me onevery net. I think the Linkedin.
I am Alberto Fernández Parrón directly andfrom the networks you will have all my
(55:54):
contacts and I am very close andeasy to find. So yes com no
good, and autistic companies com there, there the shirt, since it has
led me to wear it, sinceI say it. It' s true
that autistic companies like Plus, it' s a website that I' m
(56:15):
remaking because it started mainly with thebook, because that' s where it
all started. But it' strue that it doesn' t show the
web yet and I have to redoit. It does not show that communication
experience that I really offer to allthe people who come with me. No,
then, well, it' sjust that time is the time I
(56:37):
have and I' ll do it, so nothing. Alberto, it'
s a pleasure to have you hereall this time that we' ve been
carrying more or less that it's been flying and nothing. Now we
' re staying a little while talkingyou and me and it' s a
pleasure having you here in a coffeewith quijote, because the pleasure has been
mine. And I also invite youdirectly to my radio show, even TV
(57:00):
is good. I have a revolution. On radio and television they are called
masters of life on tincut television.They are two very very my own programs,
they are very personal and I alsowant, of course, these more
than guests. Ombre. I'm so happy to go there that gives
me full visibility, so he callsme this life thing. I love that
(57:22):
I am a teacher, because therewe can talk long and hard, because
a pleasure Alberto. I' mrunning to the Amazon to buy the book
and the second edition, uh onAmazon there' s already the second edition
available. Hey, all right,uh, not now, no, I
' ll, uh, now I' ll get in and I' ll
(57:42):
buy it, we' ll goa pleasure and meet you on the net.
Okay. Thank you very much,Greetings, Chao.
Good afternoon. Once again, herein coffee with quijote and today we have
Alberto Fernández who is going to tellus very interesting things and that surely we
will all come great. And it' s a bit of a communication issue.
But, well, that' swhat I' m venturing about.
He' ll tell us. Well, it' s late, Alberto,
how are you? What? Tal? Rodrigo, then delighted to be here
(00:23):
very eagerly. I love this energyyou' ve put in since the second
one. And that' s important. The tone you start with is important.
Then we' ll also see becauseah Mira, so hey Mira,
it' s going to be nicefor you to give me advice there,
because I' m all like thisnaturally and he tells you that I'
(00:44):
m doing well, so now I' m bringing an expert. But as
a big first question I ask allmy guests is who Alberto was before he
got here or what he is nowtoday. Who it was to see Alberto
Today is totally different than yesterday andwho it will be tomorrow. That is
certainly because we are in continuous learninguntil the last day. Okay then I
(01:08):
don' t like to think I' m someone I don' t know
who I' m gonna be either. Then I let it flow and let
it loose and I trust, asMabel cats says in Jopponopono, it'
s not worth it. Alberto isfirst of all father, that I will
always be father to Carlota and Sergio. Sergio, in addition, is autistic
(01:30):
and that what he has done hasbeen to change my world to understand many
things that he did not understand andthat today, thanks to Sergio, I
have changed my world and I amalso changing the world of many other people
and, well, I am ajournalist, I have radio program, TV
(01:52):
and also I work in a multinational. Well all that I do is worth
hearing, but look, I seethe turning point in study. But before
that, I' d like togo a little deeper into what you were
like or how or what beliefs youhad that you suddenly said they' ve
changed. So, like you were, because you' ve done journalism and
(02:12):
you do it. Or maybe I' m not always interested in what people
studied, what concerns they had untilthey got here now, and how well
you said it changed everything. No, well, look, I' m
a journalist, but I' venever been a journalist of their vocation that
when you' re little I've always liked it. I mean,
(02:34):
I do, it' s truethat since I was a kid, I
always knew I was going to communicatesomething. That' s right, I
was clear. I saw Emilio Aragónand I wanted to be Emilio Aragón.
I knew I was going to bein front of the hambra. Don'
t tell me why, but Iwas clear. And when I had to
choose the race, honestly, Ichose the race for the cafeteria. I
(02:58):
got here, I got to theGrey. Those of you who have studied
journalism, you know what this universityof the Complutense is, in which then
it also appears in Alejandro Amenabar's film. And I got to that
coffee shop and I said this ismy place. I was upset by the
atmosphere, the women freaked me out. Well, I liked it a lot
(03:21):
and I said this is my place. I was thinking between that literature or
stories, marginalize and say another wasleft here, it will have a lot
of atmosphere and then, in lifeit has led me to do a thousand
things. I' ve also beento flight attendant, flight attendant or TCP,
as everyone wants to call you.I' ve traveled all over the
(03:43):
world. My wife' s stilltraveling. I met her on a plane
and in the end, because Icame up with the opportunity to work as
a journalist in the multinational in whichI work, because there was a communication
problem and there was no need tolook for anyone because I was already there.
And in the end, because wecreated a communication department, I was
(04:04):
the director of communication for more thanfive years and at that time it started
to change my whole life, becauseat that time it was when Sergio was
born and I, as communication director, thought I knew a lot about communication
at that time. Imagine he'd been leading that department for five or
six years. We started from scratchand ended up with more than 80 million
(04:30):
media impacts, that is, inone pass. We started being alone and
ended up being a team of ninepeople, I mean, that I thought
I was doing very well and Iwas at that cool moment of how good
I am it' s not worthit that life gave me a shit all
over my face. You told meto get out of the cloud, that
(04:51):
you' re not egocu is goodas my dear, my mine' s
song says there too, and itwasn' t Goku who thought he knew
it was a lot, that heknew a lot about communication, because he
came home and didn' t knowhow to communicate with his son. Of
course and that was the personal crisisthat made me and the whole family change,
(05:16):
because the prospect of understanding that communicationwas not to be broadcast three or
on telecinc or to make news thatis in the country. Communication is really
the connection between people, the realconnection, empathy having to understand the emotions
of the other person and from thereinteracting is worth. And all that,
(05:43):
because I have been learning it alreadymy son is seven years old, because
we have been doing therapies with anexpert who for me is among the best,
because every day I am more amazed. I mean, but how these
people can know these things, becauseI learn every day with them and what
I' ve done has been toincorporate those communication tools. First, I
(06:04):
' ve had them degranating the thingthat they say you take the elephant and
do it in sliced slides to understandand be able to eat it. No,
I' ve done that with communication. I' ve been winding her
up to make every tool an exerciseand why,' cause those exercise,
(06:29):
those tools. Sergio didn' thave them on his operating system. So,
he didn' t look at ussmiling, he didn' t know
how to communicate in many things.We' ve been tearing it apart,
we' ve worked with it,we' ve learned it, and what
I' ve done now is tomove all those learnings into the business world,
because, Rodrigo, there' sa really big problem. Man,
(06:50):
seventy- four percent of the problemsin companies have about communication is that we
don' t communicate, man,because then Harvard comes and does a study
and says eighty- five percent ofthe success in your projects depends on you,
on your interpersonal interprofessional relationships, thatis, it depends on you on
(07:13):
how you communicate project and only thefifteen depends on your knowledge and your experience.
And we' ve been thinking allour lives that my knowledge is what
' s going to lead me tosuccess. Hey, well, look at
that fact I didn' t know, so let' s see if they
(07:34):
already said it. No, manis a social being, not a politician.
It' s not between talking betweenpeople and clearly communication fails. And
much is that man, that is, we are who we are in our
evolution as as an animal that weare thanks to communication. The communication together
(07:59):
then, for his sake, tohave invented the fire, invented or discovered
the fire and fed us in adifferent way, et cetera. It is
the one that has made our brainevolve into the brain that we have today,
which is true that it changed alot a few years ago and has
not changed again. Nor have weevolved so much in recent years, but
(08:24):
communication is part of that evolution.By communicating and understanding and creating language,
etcetera, our brain has become whowe are. Then we do not realize
to put the right value on that, in what makes us unique in this
evolution. Of course and then,Sergio is his oldest son, he'
(08:50):
s the little one. Ah thelittle one is good and not small.
That' s clear. Then Iwant you to tell me a little bit
about what it' s like tochange from coming your children and so on
and saying oysters. There' ssomething going on here, how do we
do that moment of saying, thatis, what you say, because it
(09:11):
' s a communicative host and I' m not finding out anything and I
don' t know what to dowhat that process is like, because it
' s a good host. Youhave children and you make a mental plan
of what you think is going tobe day to day and that ideal child
that you have in your head.In the end, no one is like
(09:31):
we think. That' s truetoo. But it is true that autism,
because it marks a condition of life, is not a disease and that
I have to make very clear toanyone who heard me. Autism is not
a disease. Autism is a conditionof feeling, of living differently. Well,
they have that different operating system andtherefore they live everything that happens in
(09:54):
a different way. It' snot worse or better. At some point
better and others worse. Okay Andwhat happens, because that, because they
put you at a red light asa father, is a red light where
you have a lot of fears.You don' t know where to throw
(10:16):
you' re freaky, and fromthere, because, for me, in
the end, the most important thingis that I' ve surrounded myself with
experts that I' ve trusted alot, that I' ve left my
daily learning, and I' venever stopped thinking that we can improve and
we can evolve. I' mnot going to think that we' re
(10:41):
evicted or any of that and inthe end you notice very much the results
in the day- to- dayyou' re evolving and, well,
you' re going to imagine thatif this hadn' t happened, I
wouldn' t have a book todaythat' s bet seller and I wouldn
' t be helping thousands of people. So it' s really cool for
(11:01):
me to think that everything that comes, even if it' s a good
ostion in the face, is toteach you and it' s a good
challenge to learn. And that's why I don' t believe in
mistakes, I don' t believein problems, I believe in learning and
challenges. And from that challenge,because we accept it, it is true
(11:24):
that my wife is also quite positiveand we accept it and we said well,
because we will understand Sergio as bestwe can. For that we will
surround ourselves with the best people wehave around us and we will especially stop
judging what we would like it tobe and we will learn to embrace what
(11:46):
really is val and from there tothat almost my motto. I have two
slogans. My motto, on theone hand, is that communication is the
best tool to change the world,because I am convinced that if we communicate
better, we become better people.And my second motto is that we embrace
the difference. And that marks myson. It' s not me,
(12:09):
when he even has those tantrums,those crises, I don' t judge
and I don' t tell himto leave it anymore, but I'
m going to understand him I'm going to embrace what' s going
on there and I' m goingto accompany him to find a solution.
That' s the big difference andit' s fine. This looks here.
(12:31):
I' m gonna like the interview, what you' re gonna tell
us. Look, you' regoing to like interviews so much in the
end. All the people I knowlove what they tell us and what we
can learn and, above all,be useful. Then of course it is.
How is communication with Sergio daily,even if it evolves and you take
(12:52):
patterns, how it is, becauseI don' t know the audience between
it and others, but there aredifferent levels of autism. I think that
' s yes, there are peoplewho can' t, don' t
have human contact, that is,they don' t like to be touched
by signals, talk or talk.So what communication is like. The spectrum
(13:15):
of autism is immense. Look,look, I' m gonna put you
on, I' m gonna explaina little bit this logo that I always
have and it' s already partof my personal brand. Okay. This
is an e, it is notthe e of the companies from which those
companies communicate and here it forms ana that at the beginning nad b but
(13:37):
that if you turn it with thattriangle, it becomes one that is that
of autism and besides, it isnot closed, it has no limits by
that great spectrum that we have.Okay. The spectrum of autism is so
great that I can' t closeit, because every time almost autism is
unique for every person it' sworth then my child is verbal, there
(14:03):
are verbal and not verbal my child. If my child is verbal, if
my child communicates today, he doesexpress himself and says what he feels and
what he needs. Thanks to allthe learnings we' ve been doing for
more than five years, but well, in more than five about five,
because we started with two and it' s seven and a half. And
(14:24):
what my son, for example,needs a lot of repetition. He in
the moment he knows or learns something, he repeats it to him many times.
So that repeat gives you a lotof security. I' ve learned
those repetitions if I do the firstthing I do a day, is tell
you what' s going to happen. Okay, and I' ll put
(14:45):
it on with picts or those picts. They' re images. Okay,
they' re simple images, they' re pictograms. It' s worth
it as if they' re emoticonswhere I tell you listen, then look
Sergio. Today I explained it.Today at ten I' m going to
have when I go, I'm going to have this interview and during
this moment I' m going toput you a movie, because now they
(15:07):
' re, already, they're not at school and now they'
re home with me. Then wego to Dad' s work, then
we' re going to eat.Then I explain all day is worth that
what happens, that gives him asecurity and he repeats it a lot and
has that security and advances the daymuch more calmly. And then always throughout
the day, because this is aroller coaster that at any time can blow
(15:31):
up and down continuously and above allis to understand when it is very high,
because trying not to make it morenervous is to understand what is happening,
is to lower its energy. Forthat I do body exercises, I
do a mimetization exercise, for example, that then I also transfer a lot
(15:52):
to the companies and especially to aninterview that that' s a pass when
you work mimetization in a job interview, that' s a wonder, or
in a networking for the entrepreneurs,that is you, you take the street
communication at that time it' sokay and then, well, through the
synchronization, what I do is takehim out of his tense energy now that
(16:15):
it' s so fashionable this insideout backwards and that red doll that'
s in full fury to bring himto calm. Then that, then,
only with words does not serve.It must be done, especially with the
body. And when you connect thebodies, you come down, and that
' s almost my day to day. My day to day is to give
him safety and then understand those peakmoments in which he becomes Hulk and down
(16:40):
and transform that Hulk to the childagain worth and so we go for the
day. There up there, notin case then everything is very planned and
everything very structured, everything that isthe day and already improvising on the march
that may happen some unforeseen or whatever. He' s mostly blue. People
(17:02):
are four colors. Okay and justlike I' m very yellow, very
creative, very messy. He's very blue, very tidy. Okay
then when I communicate that not heI have that within my disorder I have
to order it to be able tocommunicate with him. Okay, and then,
(17:23):
I order it, but I evenput it in images and explain it
to him. If I did itthe way I do it, I'
ll drive him crazy,' causeI' m crazy. Okay, I
' m very creative and all ofa sudden I' m doing four things
at once. That' s whyI do so many things, because I
have that capacity. No, buthe' s not. I can'
t do that to him. Well, I have to adjust to who'
(17:47):
s in front of me Clear whatyou' re saying. He' s
structured blue. You have to knoweverything you do, but well, that
being clear can be a big advantage. That is simply so yes, for
many people being blue is a greatadvantage and for many positions, in many
jobs, even in one' sown life. The important thing, Rodrigo,
(18:11):
is to know that you' reblue and when they start telling you
something that you' re dislocated powerto and tell him look. I'
m sorry, but I don't understand you. You know because sometimes
we also have that fear of sayingoh is that they' re going to
think of me not that they thinkwhat they want, if they' re
going to think about it the sameway, no, but if at least
you tell them hey look I'm with Sergio I' m now starting
(18:34):
to teach you to say it's not that I know it' s
him he' s autistic and thatwhen he feels overwhelmed or sees that there
' s a space that' sgoing over him or whatever, or that
there' s two or three kidsthat are burdening him because his energy is
overwhelming him, because that he cansay it, because either of us have
(18:55):
to know how we are, wehave to do that inner work. And
I say listen if you' rescratching me, you know we' re
going to try to talk between youand me and we' re going to
come to an agreement, because youwant to communicate something to me and I
also want to give being reciprocal no, then let' s lay the foundations
from the beginning. Well, besides, what you' re talking about happens
a lot with other normal kids whodon' t know how to express what
(19:21):
happens to them for fear of andgood, and already with adults, as
you say, I don' teven tell you no more for education.
I mean, listen, look,no. We don' t talk about
that communication problem, not that ithappens a lot in adults and children.
No. Again, seventy- fourper cent of the problems in companies must
be due to this, that wedo not communicate, that we do not
(19:44):
set the milestones, that we donot mark ourselves. Who makes us not
to, does not tell us thingsproperly. We think we' re,
we' re so self- centerednormally that we don' t put ourselves
in each other' s shoes.And that' s what he' s
done. It' s just thatI' ll tell you my stuff and
send you an explosive bomb for anemail. That' s where you get
(20:07):
it, and that' s whereyou eat it. Instead, you have
to take it for a spin andsay wait for me to send it to
Rodrigo. But Rodrigo, as itis red, is more blue, in
more yellow in green goings, becausedepending on that I will send him the
information as he needs it and notas I spit it out to him it
is worth doing small exercises like that. Communication improves a lot and if then
(20:32):
above, we begin to communicate aspeople and not as employees or employers,
etc, but as real people,in which there is that hierarchy is good
for certain things, but for manyothers it is necessary first of all to
be a person, because if thereis no connection and if people have no
connection. In the end, theobjectives are not adequately achieved either. So
(21:00):
that' s a lot easier thanwe thought. Well, what happens is
that I think that something very importantand that I consider that it is increasingly
important is much empathy, no,and empathy today and with the screens,
plus that we are increasingly disconnecting,of course, we forget and that'
s why I prefer not do mything, I put two emails, I
(21:22):
send you such and look for yourlife. We' re not going to
try to be liver and we're going to try to be partners and
we' re going to work asa team. And then that at the
level of the multinational or the companythat you work there, apart from communication,
you do training or how, becausebefore you have said in doing a
(21:48):
networking, an interview, yes,how you apply it. All to see
is that, as I do somany things to get us a little bit,
then that come are going to degrateall the things that Come on so
we don' t get involved thatif you don' t say it,
you will say it. But thisguy sure, sure, the mitt looks.
On the one hand, when Iwas director of communication, I left
(22:12):
that position because it was important forme to start working on my own message,
which is that of autistic companies,which is this of the embrace of
difference and that we put communication on. As a spokesman for the multinational.
That clashed and I had to leavethat position and today I am in a
purely internal position, leading internationally aCRM project. There I do a lot
(22:37):
of training I meet continuously with theteams at international level and, therefore,
all those tools that I do andthat I expose in the book and in
the formations, in the mentorships,or what I have to do I also
put in the practice in the dayto day. For me it is how
my laboratory is also worth communication,in addition to running the CRM, because
it is a communication laboratory as wellas the international, because the same applies
(23:03):
to Argentina as to Japan. Andso I also evaluate that it' s
working. When I do something,listen this has squared me great, this
I move for mentoring. This isnot, because I keep it worth oyster,
but one moment, a moment becausethis that I just say interests me
very much, because in doing iton a global level, it is very
(23:25):
different or an Asian that or anArgentine and clear is saying, that is,
that it fits you, that itworks for both of us and how
you do it there. I mean, it sets an example there, because
of course I can do that sayinghere at Japan or Latin America level,
I say oysters is that it's very different, but we' re
all people. It is true that, on the one hand, you have
(23:48):
the culture, which is the onethat makes the big difference, but,
on the other hand, we haveto be human beings. Okay, and
so we have a lot of pointsin common. When he tried to work
communication on a global level, helowered it to the simplest and simplicity reached
us all. So, when Ihave to send a communication, an email,
(24:10):
an email to everyone, I lowerit to what I would do with
Sergio. I tell Sergio, Sergio, this is going to happen today,
this and I' m sending youthree picts and I leave it super clear
truth, because that' s whatthe multinational was starting to do. I
do, I have to send anemail that' s going to be worth
all of Latin America or that's going to be worth it worldwide x.
(24:33):
I put it down to a pictoalmost if necessary. Okay, but
I leave an email an idea.Most people say I' m not going
to send an email and explain everythingto my roll Forget it again. Let
' s think about who we are, let' s think about our cultures.
That' s not worth it.It' s worth an email,
an idea and that idea, plusmake the plastic, that is, plasticize
(24:56):
it and how it is plasticized throughthe image. It is worth it to
make it visible and, therefore,you, when you do something visible,
not only in letters, but alsowith a timetable, with whatever is necessary.
Okay, okay. That' ssuddenly how our brain has a printer
that makes and stays there, andthat' s the classic, the most
(25:21):
basic, but that' s what' s still working. Sometimes we try
again to complicate life. So that' s a great exercise that I'
m doing and that worked out verywell for me. I, if I
have to say a process, Idraw it. Okay, I don'
t explain it, I draw itand I simplify it, even if there
(25:41):
isn' t the detail that theblue is going to ask of me,
but that I already do in adocument. Okay, but it' s
a very simple thing, and thatworks in Japan and it works in Argentina
and the United States. Okay,well, listen, then this paragraph,
which I found very interesting, thenwe continue what they were there, what
cerreme me in the multinational and morethingy. And then, then, through
(26:07):
autistic companies, because what I dois enjoy the experience of communicating with people.
Okay. Understanding that communication is eighty- five percent of our success,
because we are going to work communicationand transfer it, because with games,
I work with mentoring, also dependingon the moment the person is in.
(26:30):
Okay. Communication is not something linearand therefore each has its own moment.
There are entrepreneurs who are having somethingwonderful in their hands, but they are
not living from it yet because theydon' t know how to express it,
because they go to a network sessionand they don' t know how
to communicate properly because they do aguane tua session to finish selling their product
(26:53):
and they don' t know howto make it worth it. You know
a lot too, Luis Monje,he also told you many things, well
many of the people who were herewith you, but I don' t
get into purely sales techniques, becausefor that we have a luimonje. But
I do reinforce what are those communicationtechniques that you have to do consciously,
(27:15):
that we all have them, butno one works them consciously. It'
s okay when you make them conscious. Sure, change, tell us there
' s some, because the onewith the mimetization you said to yourself.
No. That' s synchronization.That' s super important, timing.
In the end, the first thingin a communication, the first thing that
(27:37):
connects are the bodies. And oncethe bodies are connected, the bodies make
like that magnet and from there theears and the mind opens to see the
message. The first thing you haveto do is get the bodies connected.
Therefore, how they connect body,because the first is a smile, the
second is a look and the thirdis to start having open tests that are
(28:02):
welcoming that person. And once allthat happens, then the synchronization begins.
The synchronization is a dance, itis a tango going, it is a
dance in which there is a Thisis first date of four of the couples
that are beginning to know each other. I like it a lot, but
(28:22):
I see it from that point ofview, because I know when a couple
is going to start to find itwell and they are going to end up
in bed or not, and thatis known in the first fifteen seconds of
the first thirty seconds. Why,because they start sitting the same way,
they start taking the same gestures,one drinks and the other drinks. One
(28:44):
touches one' s hair and theother touches one' s hair. They
begin to be like mirrors, likemirrors and from the body becomes a mirror,
everything else arises. So, knowingthat that' s a super powerful
tool, you can also work itin front of your interviewer, in front
of your client and I don't tell you to force, because if
(29:07):
you force it, it doesn't work. But if your client is
sitting like this, sit down anyway, right, you, sit down anyway?
Why, Because the customer needs orthe person who is the one you
' re going to talk about,needs to see in you the same person
People among the people who buy themselvesare bought because they feel the same.
(29:29):
So, if they need to seethat you' re the same or someone
to trust, they have to feelthat way. And that' s the
first thing you have to do.It' s just that the body is
like this. That is an exercisethat gets better with day to day,
but the important thing is to makeyou aware of it. I' m
not telling you that the first dayyou' re gonna make it perfect,
(29:52):
but when you make it conscious,this is typical. First of all,
you' re an incompetent unconscious.Okay. Then you become constent, even
if you remain incompetent, so thatyou are finally conscious and competent to even
get to do it unconsciously competently.That whole process is what happens. Therefore,
the first thing is to be awareof it. Okay, and a
(30:17):
lot of words. But that's the way it is. That'
s the game. You understand perfectly, you understand perfectly what you said and
then Alberto makes autistic companies. Notthat it' s as clear, the
name is obvious, but you dedicateyourself to going to companies that have communication
(30:37):
faults or look with autistic companies.It' s three things. What I
do. On the one hand,there' s the book Vale. Anyone
who has an interest and says Ifeel like knowing what we' re talking
about and I want to do it. I cook it, I eat it
Okay, he has his book,they read it to him, and there
they are. I' m onsocial media, they follow me and we
(30:59):
keep feeding. Then there are thoseentrepreneurs who are in that first phase in
which they have not yet finished believing. Many times what they do or believe,
but they don' t get thereproperly. And for that there is
a mentorship where we go to thebasics to those tools. Then there are
other people who already live off theirbusiness. Okay, and that' s
(31:22):
why the first thing I' vetold you is that I live the experience
of communicating with everyone. Okay,because that first phase of the entrepreneur that
' s starting doesn' t haveit. Others who already live out of
their business, who have just campaignedand just made twenty zero euros, know
perfectly well how to sell. However, they need to strengthen authority, they
(31:42):
need to reinforce visibility and for thatI offer an ultra- visibility pack.
Because I have a radio show,because I have a TV show. I
can interview them, I can movethem, and once I move them,
I move them through. They're in Europe. Pres Salen I don
' t know where and then,if you' re in Europe, I
call you another place to continue toimprove your visibility and authority. And then
(32:06):
the last step. It is theseentrepreneurs, those ceos that need to strengthen
communication in their companies or even inthemselves. Okay and they hire me to
do an inspirational talk like the oneI did in tea that ted talk because
(32:27):
I also have it transformed to theneeds of each company as well, because
that is almost done to doc isdone almost because understanding that they need and
I am with them. We enjoya cool day, we share books with
their employees and we live an experiencein which they reconnect that many times it
(32:51):
is what they lack sometimes. Theyneed to reconnect like people. So that
' s my goal to have awhile with them, reconnect as people,
enjoy who we are in the placewhere they are and embrace that difference,
which they have to embrace. Andthen those are like the four moments of
everything that offers autistic companies. Okayit' s clear the whole process of
(33:15):
communication isn' t super good andall curiosity because on a clear level as
they are four very different profiles.I am interested to know, for example,
at ceo level no, how doyou work the guess that, as
you said before, the synchronicity andso on and the same. Obviously,
a ceo is not the same asits workers. So I like to see
(33:39):
how you work that synchronicity with aceo that, of course, a motivational
talk gets there, and he's already in a desk. The rest
downstairs, I don' t know, I' m interested in knowing that.
I' m a transgressor. OkayI' ve also been in those
(33:59):
six seven years as communications director.I' ve worked with senior general directors,
I' ve also been at theinternational level, with international managers,
and the first thing I' veever done with them is to get them
off that desk, off that platform. I' m the boss of it,
(34:20):
because first of all we' repeople and we have common projects and
you run it if you' rethe leader and that' s why you
' re so red that you're super leader. But get down to
the blue and the red and theyellow and the orange. Or the one
that has to be because you're not God. Okay ugly you'
re not God, as much moneyas you have and you have a piece
(34:43):
of chalet with a super pool thatyou' re just nobody else we'
re all gonna end up in dust? Okay, we' re all gonna
end up in dust? So getout of the cloud, you' re
not cool either, but it coststhem or it doesn' t. Some
do, but they realize it quicklyand sincerely. The one who doesn'
t want is that he won't be with me exac too I tell
(35:05):
you, I mean, I don' t have time to adapt with everyone.
I have me if we connect,work or drink. If we don
' t connect, I' mnot for everyone. I mean, the
universe is binary. We' rezeros or some. I mean, this
is it, it isn' t. This is pure math. I also
said it tesla not understanding the universeby energy, by frequency and by vibration,
(35:31):
that is, that is the universe. On all that we rely from
the smallest cell to the largest being. And if I don' t connect,
or I don' t connect.And if I don' t connect,
it' s because I don't have to connect, because I
' m a zero, I'm a one point. There' s
nothing more to talk about. It' s okay then if you don'
(35:52):
t finish connecting. There he is. But there are great ceos, because
before everyone they are great people andto those people only with whom I work
and they are those who are perhapsgreat people, but they still do not
know how to work consciously those tools. Therefore, I have to work with
them, because in a way muchmore than one by one. Understand when
(36:12):
they have these events? Understand whenyou have an interview? Understanding when you
have an event with your own team? Maybe they don' t even have
events with their own team? AndI have to make it look good.
And well, in that one byone we are creating our own moments.
Whether one of them can be thatinspirational talk or not depends. It is
(36:34):
that each one has a clear andthen clear project. Now let' s
move on to the other, theentrepreneur who starts and doesn' t believe
he or hasn' t sold anythingyet. Or it' s there that
embroiders the impostor. What this profileis like or how you work it,
because above all it is also understandingthat the first thing has to be that
(36:55):
connection. If they connect with whetherwe connect, that I do it by
groups, it' s okay why, because besides, the group also creates
a very nice synergy. People startto self- help also between projects.
That way, we go week byweek working a tool. We play games
(37:21):
We work. Imagine everyone being forced, in quotation marks, to believe their
own Tedex with a tedex structure.This isn' t it. I go
and have a 15 minute talk andI tell my story. No. No,
no, a Tedes has a well- marked structure. I teach them
what that structure looks like and theyhave to do it and once they do,
(37:42):
they have to show it. Somedie of shame, others do not.
But forget the shame again. Why, because how we end up with
shame giving security. And security isfirst of all understanding what your message is,
and your message comes out of itsessence. You, when your message
comes from you from your own experience, who you are, can' t
(38:05):
be ashamed because it' s you. No one' s gonna be able
to. That impostor can' tcome and tell you who you are,
because no one can tell you whoyou are. No one lives better than
anyone else your own life. Ofcourse not, then how are we going
to be ashamed to say who Iam. If it' s me,
I tell you my life, Itell you my experience with Sergio and I
(38:27):
live it every day. No one' s gonna say no. Of course
another thing you like again if we' re zeros or some people who don
' t like it there have thedoor okay I' m also not going
to brown, I' m notgoing to lose a minute of my life
in contesting, because the one whowants to contest there you have it.
Let the book go and if youstart to resonate with me well, but
(38:51):
I don' t argue that wereally don' t have time for that.
Boy, you know, and we' ve got a lot of times
in trying to rebut the zeros insteadof joining the ones. So what I
' m looking for is those whoreally resonate with me because in the end,
(39:12):
they improve your communication, improve yourproject and improve your environment that way.
And this is an explosive bomb It' s good that it gets to
more people every time, and thebetter you communicate, the better you become.
Then we create a new world.We create a world in which we
evaluate things in a different way,from that embrace to the difference and end
(39:36):
so much criticism don' t comparewith anyone and compare with yourself all those
concepts that seem a little bit likeMr. Wonderfull I don' t like
to quit and that' s itbut really work and when you work it
and you realize it. There's nothing more to say and a question,
(39:58):
if you can say it. Idon' t know if it'
s in the book or not.How is the structure of a tedex,
because it is not in the book. That might come in a future Vale
book. But the structure of thetedex is very simple. Which happens that
then, of course, you cancomplicate it. But the structure of the
(40:20):
tees is to start with a firstpart where you have a direct contact with
the audience. From there you haveto give a tip. People always forget
the data or a figure or afamous quote that welcomes the message that you
are going to start giving. Butthe message doesn' t start giving it
(40:43):
directly. It starts before you giveit, you go to a personal story.
That personal story is the one thatalready makes you connect with your entire
audience It' s okay You're a copitu You know exactly what I
' m talking about. Then youstart creating your storytellin in the first few
in about two minutes. Not then, once you' ve created that,
(41:06):
that storytelling can make some point withmore scientific topics or with more realistic topics
or purely journalistic data, or whatever, that reinforces that message of hearing you
' ve already seen me continuously.I repeat that eighty- five percent happens,
but because I did Harvard, Idon' t say it myself,
but it' s the only wayto reinforce all of this as well.
(41:27):
Because I don' t say itonce you' re already in your finished
personal moment, you' ve alreadyconnected and now you' re going to
the value part. You have toadd informational value. Okay, you'
re there because you' re anexpert on something. You have to show
that, that, that experience fromyour own expertise. It' s worth
(41:51):
it from your expertise. Let's say and once you get there,
you finish it, you re-date, that dating and data are like
those gears that pass you from onetopic to another. Okay and to end
something very inspirational, that moment ovation, that moment that Monica gala Bravo,
(42:14):
also says the method o. Bravois an ovation, because the end is
always something that is connecting again withthe audience and that something makes you memorable.
So, something you have to dothat I did at the last Tedex
I was in for, because Imade them all get up at the last
(42:36):
minute. They all got up becausewe did as a social commitment and commitment
as you at Mass when you haveto do something important, you get up
because you raise your heart you aretelling the world. I' m here
to commit to something, because Ipromised them that we had to start improving
(42:57):
our communication and embrace the difference fromall that I had told them and made
them get up. And they alldid, and they all said yes up.
An audience. Imagine a good scenario. It just seemed like a past
to me all the theater up,everyone looking at me and saying yes,
and I said it' s overthen. In the end. It'
(43:22):
s always ovation. Of course,at that moment it was closed with a
spectacular escape. Of course, that' s a good structure, and look
at this, it' s leftfor the audience they' re going to
say. Look, I know howto go out there to talk in public
and so on. And then anotherquestion I have that is you' ve
talked a lot about that connection withpeople more. So, you, when
(43:45):
you do a mentoring thing that yousaid you were a group, you do
a previous interview before they go in, because of course, if someone doesn
' t buy you go in thereand then you say after this you don
' t do one by one soyou can select from yourself. Yeah,
you don' t write, yeah, it' s not a screening itself.
We usually do it together. Imean, I' m not the
(44:07):
one saying no. Or maybe youunderstand that when you' re having coffee
with someone and you say look,it' s that you and I are
not a zero and one we're not going to go any further.
Okay, this is not that we' re not gonna get you and me
to have a drink together. Okay, but that' s a reality too
when you know you can' tlike everyone, because that' s what
(44:30):
happens. What I do is Iusually start with some survey or something that
they really are self- evaluating.Right now I' m opening mentorship and
what I' m offering is firsttea or self- evaluation. First you
have to understand if communication is importantto you. Okay and you also know
(44:52):
me and you know why for meit is too and my own personal experience
if that connects you, because inthe end they give me their data,
we close a coffee and in thecoffee because we see if there is that
connection to see. I do thistoo, because I don' t make
very large groups. Again, Idon' t have enough time to make
(45:13):
groups of 100 people worth and Imy groups are small, because I also
like to get involved in people.If I lived only with autistic companies,
I would surely speak in a differentway. But as today because of the
experience it is, I like itbetter to be a close experience. And
if it' s already from thatcoffee, I just don' t almost
(45:34):
have to say a price. Theprice comes, because it' s what
it is. No, I mean, if you don' t have a
price, you don' t havea commitment and therefore it won' t
work. But if there' sa connection the moment you get to the
cafe, it' s because allthat stuff that journey has happened, that
has happened before you know me,that you solve the survey and that you
(45:55):
realize yourself whether you need it ornot. In the cafe you just tell
me what you want to be therefor. I' ll explain to you
a little bit, too, whatit is and how we' re going
to do it. And the macheis made clear, no no, then
you what you said you' revery yellow is fine. I' m
red yellow, too. What isthe color that you find the most in
(46:20):
entrepreneurs that start there is everything,there is a lot of red, for
example, but they need to think, they feel they are great leaders,
but they do not finish connecting worth. There is also a lot of green
in entrepreneurs. There' s alot of green. Green is a very
social being, but it has aproblem. He doesn' t know how
(46:49):
to wear it, he doesn't see how I explain it. He
has some ideas he doesn' tknow how to impose Vale because, because
they are so diplomatic, they havea hard time imposing an idea and that
on an on- to- oncosts them a lot because in the end
they always go to the idea ofthe other and how you' re going
to sell your service. If you' re going to serve each other,
or you know, then it coststhem a lot and that' s also
(47:14):
where the impostor plays an important role. And yellows are looking yellow. Most
of the yellows I find are nolonger in the initial mentoring. Most yellows
are already living off their project,but they need visibility. And that'
s when I help them with mymedia, with my visibility services, okay
(47:37):
and they hire me more for theultra- visibility pack than for the mentoring
itself, because many times that yellowwhat does is that you' re already
a communicator by yourself, you knowthen that I help you communicate sometimes is
more, don' t become awareand you don' t need a six
- month mentoring. Maybe by givingyou two or three ideas. You got
(48:00):
it. You know, I mean, it' s okay now. The
truth is we' re talking aboutcolors and people are doing it. I
don' t know what this is, because I know I know something about
colors. Disculate the colors, deplicatea little what the colors are and I
guess you also guide yourself by theseneatypes, the numbers. Yeah, look,
(48:21):
I' m not there, no, I' m not there,
no, but that' s alack of knowledge, because not everyone knows
at all. And it' strue that you see, I' ve
tried to do it because I don' t connect with geneatypes, but it
' s something that happens to me. You know I' ve read it
Look at the last video of goodI' ve read a whole book about
(48:45):
this and I don' t endup hooking yes, so I don'
t stay. You know. Thereare as many inside my mental disorder as
yellow. I need things to bevery simple and for me the seniatypes are
very complicated, because there are many. It' s true. I think
there' s nine. Sounds likenine to me. I think it'
(49:05):
s nines Sounds like I don't, I don' t know.
I think the one looks a lotlike the blue roll, which is like
very much and so on, butI get lost too, but it explains
the colors and so, the colorsare simple. It' s the disk
model, the disk that says thisis a thousand nine hundred twenty. You
know, I mean, but we' ve all been doing this for a
(49:28):
lifetime That' s what happens hereIn nineteen hundred and twenty, William came
in and said this could be howit works, and he took him to
the companies to start working on them. And in the end it divides us
into four types of colors, whichdoesn' t mean we' re all
one color, but we do havea predominant color. Okay And then the
leaders, the red ones, they' re those bosses, they have a
(49:55):
big advantage, they' re bigexecutors, they' re big advantages,
they have big ebos, and so, they usually listen to us. Okay.
I like to say the pro andthe contra of each color goes and
there, that way they will say. I' m more of these.
Then, again, the yellow thatwe' ve been saying for quite some
time is that we' re creative, we' re very communicators. Before
(50:19):
all of us are great communicators.Okay. That' s in the lead.
The disadvantage is that we are verycreative. That makes us very messy.
That makes us lose focus. Thatoften makes us try to do a
lot of things at once and theone that very little encompasses. I don
(50:40):
' t remember. Look God thatfor the sayings or a lot of brand,
win little presses no, because thathappens to the yellows. That'
s why a yellow and a redusually work very well, because the red
runs what the yellow always thinks theyconnect. Then there are the Greens,
(51:00):
who are perfect for the communities,because the Greens are diplomats, because the
Greens manage the energy so that thereis no wrong. Okay. It'
s that person who always says theperfect word. You' re the perfect
shoulder to cry. Okay, butthat' s not what you can impose
(51:23):
on your ideas and then that cancreate a lot of frustration because you don
' t finish saying what you feelto people for not confronting each other,
okay, and then blue is thatgeoquadled being that needs data. If you
don' t give him the data, if you don' t give him
a schedule, if you don't tell him what' s going to
(51:45):
happen and he doesn' t havethe security and so, he' s
going to have a cipher anxiety andit' s going to work, he
' s going to get frustrated andhe' s going to want to go
as soon as possible, because heneeds to have that one. Blue first
of all has a larger security spacethan others. Okay, but I didn
' t know about his security space, and that' s why you have
(52:07):
to understand how his security weights areand give it to him. Those are
the four colors perfectly explained. Nowthat, apart from your book, obviously,
tell me some book or so youcan say that it has marked you,
what you like, what you wouldrecommend apart from yours. Obviously,
well, mine won' t recommendit anymore. If anyone is resounding with
(52:31):
your moment for all of my book, My such book, My book,
I have come here to talk aboutmy book. Indeed, nothing. Don
' t forget anything, not thefact that you' re resonating with everything
he' s heard already. Idon' t have to tell her anymore.
To me one of the books thathas marked me the most is that
of Monica, besides that I havethe great luck that Monica wrote the prologue
(52:54):
also of autistic companies and Monica galanBravo. For me she is the great
lady of the thing communication in Spanish. Okay, she' s that oratory
coach who makes it great. Thenthe Bravo method. If anyone wants to
understand the techniques. Purely worth it, because I don' t go to
(53:14):
techniques, I go to my experienceand how those techniques I assume and I
play with them. But she explainsthe techniques well in a much more scientific
way. That' s for sure. Then look I' m going to
go faster if I take the bibliography, because it' s that I have
(53:36):
Nicholas Wootman another crack worth. NicolásWoodman tells you how to get along in
ninety seconds and I have based myown methodology of ninety seconds on Nicolás Woodman,
which happens to have transformed it intomy own experience. Okay, he
says it differently. I follow theonly thing I have left are those ninety
seconds, because I work the carlotmethod, which is the greeting of the
(53:57):
thirty seconds. Then the other nexttrains. It is the method of the
message and make it plastic to endthe last thirty with the sergio method,
which is the execution method, theone of understanding how your body executes the
communication properly. But in Nicholas heexplains you. Nicholas was a photographer and
(54:20):
he knew how to manage his ownbody to get the best photograph of the
person in front of him. Andall of that goes down in that book,
which is a wonder, and then, well, I know the Leli
Londes, for example, there areso many, I don' t want
to miss either, but and thenthere are some that I personally, I
(54:45):
like that it' s about autism, because I speak about autism from my
own experience. But there are peoplewho want to know much more about autism
itself clearly, and so, well, there are also books about autism that
are wonderful. Okay I tell youone I know about Hugo San Martín,
which one Hugo San Martín? ValeHugo San Martín is also the father of
(55:08):
an autistic girl and wrote an otistbook called The Ottims, that is,
autism in English. And it's a pass, because he does break
down the therapies he does then hedoesn' t write it. He only
writes it with therapists and it's a pass, I mean, he
(55:28):
leaves you there a few. No. Not very well, because nothing your
moment from where they can find you, where they can follow you and others
for people to know, because Iam arroba Alberto fe Parrón. That'
s where you can follow me onevery net. I think the Linkedin.
I am Alberto Fernández Parrón directly andfrom the networks you will have all my
(55:54):
contacts and I am very close andeasy to find. So yes com no
good, and autistic companies com there, there the shirt, since it has
led me to wear it, sinceI say it. It' s true
that autistic companies like Plus, it' s a website that I' m
(56:15):
remaking because it started mainly with thebook, because that' s where it
all started. But it' strue that it doesn' t show the
web yet and I have to redoit. It does not show that communication
experience that I really offer to allthe people who come with me. No,
then, well, it' sjust that time is the time I
(56:37):
have and I' ll do it, so nothing. Alberto, it'
s a pleasure to have you hereall this time that we' ve been
carrying more or less that it's been flying and nothing. Now we
' re staying a little while talkingyou and me and it' s a
pleasure having you here in a coffeewith quijote, because the pleasure has been
mine. And I also invite youdirectly to my radio show, even TV
(57:00):
is good. I have a revolution. On radio and television they are called
masters of life on tincut television.They are two very very my own programs,
they are very personal and I alsowant, of course, these more
than guests. Ombre. I'm so happy to go there that gives
me full visibility, so he callsme this life thing. I love that
(57:22):
I am a teacher, because therewe can talk long and hard, because
a pleasure Alberto. I' mrunning to the Amazon to buy the book
and the second edition, uh onAmazon there' s already the second edition
available. Hey, all right,uh, not now, no, I
' ll, uh, now I' ll get in and I' ll
(57:42):
buy it, we' ll goa pleasure and meet you on the net.
Okay. Thank you very much,Greetings, Chao.
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