EMAIL MARKETING para tu NEGOCIO 🚀 Entrevista con Paco Vargas | Un Café con Quijote 131☕ - Un café con Quijote

Episode Transcript
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(00:01):
Good afternoon? Once again, herein coffee with quijote and today we have
Paco Bardas, who is an emailmarketing specialist, which I really like.
So today I think we' regoing to talk long and long good afternoon.
Paco, what, hello, howabout good afternoon? I' m
not having coffee with you now,because I do have coffee in the afternoon.
I don' t sleep then,but that' s what I'

(00:24):
m going with. It' scoming to me. I' ve seen
your cup and it' s cometo me, as well as the name.
I mean, that' s whatI' m settling for. Okay,
and the truth is, I'm getting more addicted, and I
don' t think he' sdoing anything to me anymore. I mean,
it' s like water, coffee. And, well, that'
s a matter of going downhill.But when you take it away from me
it happened to me that kek worksfor me yes, yes. The day

(00:44):
I didn' t have coffee,I said give me my head and find
out it was caffeine. I sayso that I take such a deal no
longer from me. What happens tome is that it makes me sleepy.
I look like I' ll tellyou if I have a coffee after I
eat you' re sleepy, butgood. So, so is the good
blessed. If you don' thave any more, it' s clear.
Let' s go with the firstbig question I ask all my guests

(01:07):
already, and it' s whowas paco before you get to where it
is now and you can go backto where you want what a good question,
who was good. I always sayit' s not very different from
what I am now. He's still looking for lives like the one
he says, because I' veworked in so many sectors and so many

(01:29):
things. I am eighteen years oldworking and the truth is that I have
done a little bit of everything,if it is true that very linked to
retail, sales and marketing issues,even before my life as an autonomous or
entrepreneur. And, well, allthat, in the end, because it

(01:49):
boils down to what I am now, that is, in the end it
doesn' t stop being someone whomakes a living because somehow, but it
does relate to sales issues. Itwas my first job, that in the
store I was released and never bettersaid, because that was learning from experience.
Let' s leave it with quotesif you want, and the truth

(02:09):
is, well, it was agood school. Everything' s been said.
I don' t have a badmemory of that time and from then
until now. Well, I alwayssay that good that Steve Jobs' but
Crane speech, not the points yousay that well, well, yeah,
that points is true, it makesa lot of sense when you' ve
already passed it. Of course,all that brings me to the one I
am now that I actually keep goingabout it. It' s just that

(02:31):
now, of course, I'm selling, because, like any entrepreneur,
I have to sell to keep mybusiness. But now I dedicate myself
to helping others, as I sayto people who have professions, really serious
professions and not like us, themarketeros, that we are a necessary evil,
because it helped them to that well, because they have to learn all
the marketing so that they can devotethemselves to what they really know how to

(02:53):
do better and that they can sellmore. And I do it with that
tool. Well, like you saidit' s imel marketing, that social
network in quotation marks where all theirclients are. Okay, okay, okay.
But now that I want to goa little deeper, because I always
come up with a lot of curiosityabout what you' ve studied, for
example, what you did. Andyet, life has come to you elsewhere,

(03:13):
because I find marqueters people like youand you who studied lawyer and I
say God. And as a goodthing, then I' m a little
interested in saying paco that when youwere a kid you liked because, maybe,
as you said, they released youas a salesman, but in your
life you thought you were going tobe a salesman. Then I' m

(03:34):
interested in knowing a little bit.We' re going to deepen more paco
sale. He reminded me I meta salesman recently who said something like that
to me he told me I wasa college talk where they were going to
talk to us about sales and Isaid very badly. I have to see
myself to end up like this,I end up now now he' s
a sales specialist. He but Jo, then I have to go back,
even before I was eighteen, becauseyou say you' ve studied, so

(03:57):
look. I always say I've studied everything why. Because I did
high school for the part of theold Boo that there was bupy Cou I
did for pure science and ended upstudying two courses of letters, that is,
because I first did political science andthen I did law. Besides,
I did them the other way around, because if I had done it right

(04:18):
first, I would have studied less. When I finished politics, I realized
that either I was studying another careeror that there was no trade or profit,
so it' s a very nicecareer. But, well, I
' ve had partners who were sixtyyears old doing and I said, in
fact, it' s a verynice career to do it when you'
re sixty, you' ve gotyour life figured out and you' re
stoking politics, which is very pretty. So, well, I ended up

(04:40):
studying that and I' d sayclearly and the key is what you say
not how you ended up studying marketing. Well, the first factor is that
I, as I said to you, started working at eighteen, that is,
I was compatibilized, compatible with studies. So, well, I started
with this whole sales thing. Inoticed. Okay. That' s how

(05:00):
I realized after the speech that I' ve never liked to sell and I
still don' t like it,that is, jopaco man, you'
re telling me that you help metalpeople and I say that and I help
people to make marketing, that's different and I realized that since I
didn' t like to sell becauseI had all those limiting managements and all
those negative connotations took root in meabout the sale of these cheating is that

(05:23):
of course a guy will come,because it' s going to think that
I' m interested in selling,in fact, because it' s my
job. Well, I realized thatI did a lot to make it beautiful,
to put it that way I wouldlisten to people telling them stories to
sell things. I' m gonnatell you a little medota maybe. Someone
changes a lot from twenty- fiveyears here, but, for example,

(05:43):
there was a time when he soldwomen' s stackers. It' s
clear, and you imagine, becausea kid there who gets there comes a
lady, or a lady comes withher daughter. I came here a lot
and they told you how to sella waxer. So they ended up saying
I' m still saying. Butyou, what do you know if it
hurts, it doesn' t hurt. No, and then I made up
that I had been a cyclist andthat I had to shave because of course

(06:04):
it was very important because of thewounds that it is not but infected and
all this, because it was ahobby of cycling, nothing more. And
then they would call you ah asgarlic as I' ve always been very
barbilampino colaba you know how to say, yes, that sees that you must
not go too far. Then neitherbeautiful nor beautiful. And then the good

(06:25):
because I realized that what I toldhim stories and so, and well let
' s say that I focused alot on the benefits, because in no
such pain I did not explain ifI had eight blades and did not stop
and all this story and that Ifelt comfortable with that. Not sure,
over time, because you' restudying and there was another component, which
is that I always liked technology.Besides, I started working, I told

(06:46):
you about piradara, but I startedworking selling computers and then I ended up
selling computers as well. And thiswhole question and the conjunction of these two
things. Well, in time Idid when I finished the redness, I
made a marketing master' s degreeand there I realized and said oh okay
oysters, well this is good.When it was my turn to undertake.
For me it was very clear thatI would like to do some marketing and

(07:09):
that I would like it to berelated to theology, because digital marketing that
is a little bit of the film, that is, how did someone finish
up doing pure science to end updoing politics, because it is a little
bit, that is, someone whocomplicates life, how it ends up in
digital marketing, because this is alittle bit of the summary, and how

(07:30):
I end up in e- marketing, because this story of specialization already had
some pain, because I had afirst venture, luckily, did not last
long. I mean no. It' s not that I don' t
have that story I ended up ona bridge and my kids would call me
dad we don' t have toeat, not in my case. But
it is true that I did anundertaking of the kind doing it all is
not to say that if I knowor web pages and such I design it,

(07:55):
I have no idea desire. Iknow only the theory and I suffered.
I suffered a lot from that,because you realize that you charge little
for bad service. And, well, it did help me to see that
if there was something that worked inbusiness, that it worked, it was
going for people' s emails andselling by email. Okay. When I
decided that this did not work andthat well, I separated from my partners

(08:18):
and that I had to undertake onmy own absolutely, because I tried this
emmal marketing and I was lucky thatwith the first customers I had results for
your positive results and that obviously encouragedme to follow. He reaffirmed the hypothesis
that I had set up in myhead and that eight years ago. So
this is a little bit the storyof how someone ends up doing bel marketing

(08:39):
and learning the hard way, despitedoing political science, which is learned from
a lot and master of nothing andyou say jo I had to undertake to
realize that this didn' t takeme anywhere, that I had to specialize.
Look, uh, I always sayyou have to know everything to know
what you delegate, even how toreconcile your specialty with others. It allows
you to even work as a teampeople who are dedicated to buying advertising,

(09:01):
buying media, people who make seo. Well, you know how to fit
your piece into the whole gear,but obviously, it can' t replace
him. Sure, sure, it' s not a month. Now we
' ve gone deeper. It doesn' t make sense. No, it
makes more sense now. Look whatI said about random lawyer and I say
look I nailed it in fact andit' s about insurance, uh,
because I know how many lawyers comeout good, lawyer licensed in law,

(09:26):
like the one you say, becausebecause you' ve never exercised, so
of course that, that' sanother adventure. Okay. But then you
started to undertake and so on andyou specialized before Immer marketing, you studied
copi as such or in marketing master. You saw something because I often market

(09:46):
myself and don' t touch thecopi or they don' t know what
it is or you have to lookfor your life. Then books courses,
so look I tell you how curiousthis tells me no. The word copy
seemed much later in fact, Idon' t consider myself copyright. It
' s true that copyrighting is animportant part of what I do, but
I don' t consider myself aCopyrighter, so I don' t praise
very much what you do I don' t mean it, I think it

(10:09):
' s a part of what Ido, but it' s not the
only thing I do. And,well, I don' t consider it.
I mean, I have the knowledge, obviously, and I do pages
of sale and obviously write and percesivemeans every day. No, but I
don' t put the label inCopyrighter quotes. Not for nothing, simply
because I' ve had fellow hopyreters and I' ve never considered myself

(10:33):
one of them. But yes,it' s true, obviously I have
the ability to say it in someway and it didn' t come from
the studio or the master' sdegree. In fact, the perfusive writing
wasn' t something we saw me. The feeling I had left was that
that is more linked to the worldof advertising than marketing. Eye when I
was there in i e, allthis part of creativity and so on,

(10:58):
although we saw some module in whichI, but it wasn' t the
focus of what we saw. Moreover, I took advantage of things yes,
but I, for example, hadmany colleagues coming from communication careers and the
master did not finish convincing them.Of course it didn' t come from
the field. It was, like, jo avis open. A world you

(11:18):
know because of course, there arethings that were very obvious to them and
not to me. I mean,I was missing, let' s say,
I came from selling, I camefrom sales, etcetera, etcetera.
But of course I lacked that wellto say hey, yeah, there'
s a foundation on what you cansustain, everything you' re going to
do then, no and I didn' t learn anything from that. In
fact, I didn' t learnto tell me marketing either. That came

(11:39):
later too. Well I can tellyou that, of course, many years
ago I opened my Twitter account atthe time and that I think I remember
it was the year two thousand eight, two thousand nine. Facebook was in
diapers, like the one he sayshad entered about two or three years earlier.
And Twitter was a little bit inthat because that was when this one

(12:01):
started. I think Obama was campaigningfor his first presidential. I think I
remember and it was a little bit, as I look at Obama as tweeting
it No and of course all thisdigital marketing stuff was in diapers. That
also encouraged me because I knew veryinteresting people who have pioneered digital marketing issues.
No, I' m remembering rightnow one of the people I had,

(12:22):
who is Adolfo Brujo, that maybea lot of people don' t
sound like him, but he's been one of the boss of corporate
digital marketing in Spain and Latin America. I mean, it certainly cheers you
up a lot besides a super-enthusiastic person. In fact, I remember
him because he was a bit likethe one I don' t know,
he was the one who inspired meto say well too, because we'

(12:46):
re going to follow this way whenwe didn' t even work on our
own. Ajena and good, becausethe question is that over time, you
learn more by doing it than bydoing it. But still, I always
say that the hundreds you have tohave. I don' t know if
it' s going to come outlater in the conversation, but I always
say with artificial intelligence it' snot going to replace. It' s

(13:07):
probably less time than we created.I' ve been kidding for years,
I mean, then it' sartificial LNG. I said he said cut
me off with his mouth shut,but today it' s still a fast
machine. It' s all right. I was having breakfast today with the
news I was saying. I thinkit was more than next year that artificial
intelligence would be smarter than human intelligence. Seeing what' s out there,

(13:28):
it' s already taking. Butwhat I want to convey, without being
pretentious, is that today it isa very good tool of help. But
if you don' t have thatlimmer marketing foundation, that' s what
I meant. It' s hardfor the machine to do something you don
' t even know what you wantto do. That' s a little

(13:48):
bit the point. No, soI recommend to everyone, in any case,
that it be formed in the bestclear way. Yeah, yeah,
then we were gonna play. Iwas going to ask you about GP artificial
intelligence and you integrate or not,and we talked about its shortcomings, that
I see so many so far andthen Elion Mats says she' s going
to be smarter than us. Inshort welcome ahead and I am healthy that

(14:11):
I work more for us calmly,like in the movie that Google Willis,
and it is what at home.Yes, but listen I' ve been
surprised a lot that days you don' t consider yourself copy repeater because still
doing sales page and email marketing,because e mel marketing isn' t as
easy as everyone I think you putit, because you have to tell a

(14:35):
lot storytelling that if you' realready used to the sale, it will
be easy. But it' strue that when I started in the copy
rating world, when I did thecourse that part, they forgot to say
that you have to know how tosell, because if you don' t
know how to depend it' sfucked up, because you think more or

(14:56):
less the same clear as you alreadycome from sales. I think you'
ve found it easier, but youthink it' s essential to sell to
be a good marquee e- mailto put it that way I think it
' s essential to know how tosell for or, at least, do
marketing. As I say, there' s a certain difference, but it
stops in life. I mean,it' s just that if I don

(15:16):
' t like it, the beachis worth a confession that I make here
and now it' s okay Inever like it I' m ever talking
to me with quiniesta and it's that I go from red to peeled
and white peeled again then I don' t like it. But of course
I have to negotiate the vacation.It' s every year. I always
lose okay, but since I knowI mean, I know I' m
not gonna touch the beach, yesor yes, inside of me being with

(15:39):
my targets and I know that wellit reduced it to the minimum possible.
But even inside the beach I alreadydeal how much beach, I mean,
look. We can even live apartat certain moments of life. What I
want to convey is that if youdo need it, it' s more,
even if you work on your own, someone else one thing that I

(16:00):
learned working at ri Teiler, isthe first sale you make. It'
s yours, I mean, butit doesn' t matter what interview you
' re going to. I don' t care. If I, in
my case, was Ritteil, itwas very obvious. But if you'
re going to do a job interviewtomorrow, you need to sell yourself,
and that' s what happens bytalking about the one in front of you
and not talking about you, it' s clear if you' re already
marketing, so turn off was goingor not. Of course, obviously,
you' re either taking away prejudice. If you take off certain things,

(16:22):
some ballast from off that we alldrag, no or you' re lost,
then to undertake, you need tosell. It' s just that
it' s a bad thing,as I told you before, is that
it' s a bad eye onpeople' s minds. It' s
evil, no, because I tellyou it' s a necessary evil.
But that is not a necessary evilin reality, because it is no wrong
backwards. I don' t thinkit' s any more beautiful than making
a living with happy money. Okay, I mean, with people who really

(16:45):
do that, I mean, theybuy your services because they think it'
s better with them. Okay,so, but yeah, it' s
imperative, of course, I don' t see that it' s important,
but I remember that with the courseand it stops you as a pastor,
it was to write you and soon, but I sell none.
Then of course, then you'll hit it there. Okay. If

(17:07):
you haven' t made a sale, you have or that' s that
part, of course and when youthrow yourself clear the uncertainty. Okay.
It' s a lot of things. I don' t know if it
' s happened to you, butfor a long time I had that feeling.
Sometimes I still have to say why. I mean, because it'
s going well, I mean,you' re always on guard, so

(17:30):
to speak, I mean, youset up your systems. We' re
not infallible, obviously, but let' s say you play the world of
odds. No, I mean,I do what I think gives me the
best chance of winning or winning.No, and that, obviously, I
also tell you to teach you howto sell that funny. Yeah,'
cause look, you' ve neverthought about it before, but you can

(17:51):
teach certain parameters. But if youdon' t do it in general,
you won' t get results.That in reality you' re going to
learn more by doing that, bymaking it clear, look at that maxim
that you' re talking about alittle bit or saying online, I believe
and in marketing it' s essentialnot to do that and about itself,

(18:14):
yes, about the shit, soto speak, learning, no yes,
in fact I' m always sayingthe phrase is not the one that knows
the most, it' s theone that does the most, because how
many times you haven' t beenin your house and you say with your
competition and you say here I talkto whoever' s listening to us right
now. Uh, and that hadoccurred to me or look at this or
not that easy, it was already, but you have or you have not.
It was very easy, but hehas done it before not, and

(18:34):
many times success does not come somuch for being the best, but for
having been the fastest. And Idon' t remember who told me once,
don' t remember who the phaseis. It' s not mine,
I don' t want to attributeanything to me that mine, which
was that money likes speed. Imean, I don' t remember who
said it. And it' strue, I' m not going to

(18:56):
get to the East end that sometimesthey say it fails fast, succeed fast.
I mean, in any case,there are things that I obviously do
now, because I would do themdifferently, because this as my mother says,
as in your years and what Iknow, but I didn' t
know then and I' m herebecause of everything I' ve done,
not because of everything I know,what I know. It has given me
confidence, it has given me afirst impulse, but if I had stayed

(19:18):
alone in that, I would notbe where I am clear. No,
don' t listen, because Ilike that phrase and so on, because
it' s true that it wasattributed earlier to certain people who recommended you
when it came to selling that youmake the one that you didn' t
have an agenda, that you waitand leave some time to talk or budget
and so on. And then Igot it and that here the one who

(19:41):
has presented it the most quickly,is the one who can take the cat
to the water. As long asyou fall asleep like you' re going
well. They line you on theright, on the left, and absolutely
looking. Uh, yeah, itall depends a little bit on the need.
Not too, but I agree withyou, I mean, treat your
client the way you like to betreated, okay, I mean, and

(20:02):
I' m not perfect. Therehave been times when I' ve lost
clients for spending time on a budgetand I say it here and now.
But what I' ve never lostis a client for having passed it.
Soon it' s worth that,too, and yes, of course,

(20:22):
I don' t keep an eyeon the customer either. You have to
educate him many times if I sendhim to you soon and also, I
send him to you on a Saturdayafternoon. I' m already educating the
client that on Saturday afternoons I'm available and it' s not true.
Okay. Then everything can wait,but don' t get interesting either,
especially when you' re in thephase of need, that is,
there' s a phase you say. Well, I' d like to
work with you, but I can' t better, I mean, if

(20:45):
you really want to work with me, put on your side too and wait
no, but in any case,give an answer and give a quick answer
and let it be the client thatdecides, also try to do it in
such a way that again the persuasiondoesn' t, that is, even
if you dedicate yourself to something else, so that you say no I don
' t expect it' s okayif I didn' t meet you yesterday,

(21:06):
nothing happens because we don' tstart working tomorrow. That' s
a little bit. Notice that thatalso comes in with who you fuck not,
because it' s not that Ineed it already where you come from,
not that that has happened to mea lot where it comes from.
It' s not that I've already done this, it' s
this and it hasn' t workedout for me anymore, Uncle, but
that reminds me when I was sellingwashing machines, Uncle, you know and
so and then they were throwing themselvesa week coming to see what was the

(21:27):
cheapest washing machine and then they cameto you getting the sale. After a
week, when you imagine all theclothes already accumulated, then there comes a
day that there is no change toget clean, that is to say,
you have to start doing the jokeabout turning it around and then, maybe
the transport was delayed for a while. You made the sale. The next
day he had to arrive and hewas late and you got a chicken He

(21:48):
hears he' s been waiting forthe washing machine for a week. Not
the washing machine, he' sbeen waiting for her yesterday for the other
week. What you' ve beenlooking at with the customers also sometimes there
' s that there' s alsogood, it' s dujar that we
get and also what we get.No, I mean, okay, it
' s coming with this, you' re coming urgently. If it doesn
' t work, it' snot my fault, of course, no,
it' s not. It's all very well explained there and

(22:11):
then when I really think you're starting to form NIMI marketing or come
out of nowhere to say or yousaid before you said that you saw the
need there or that you could puta little bazaar in there with the email.
But you started to form. Orit was all saying I' m
going to start here, because Miracame to me when I had the need

(22:33):
to get that first venture going.Of course, you have a need for
yourself to drown and you see theneed to get ahead. No, and
like everyone else, he sails.And if you meet people who do this
digital marketing thing, not and asI was saying, I saw that doing
this email marketing thing, because itwas common to everyone, regardless of their
specialty, that is, when Iwas pecking someone really wanted me all the

(22:56):
good inputs came to me on theinbox, that is, not on social
networks, or anything like that.Besides, I' m talking to you
for a few years in what wasa pleasure because it was all with a
new lyrics a week you spent eatinglike the one who lives and then I
get very good inputs and I saidand eye uncle, because that is what
this means, it turns out thateveryone is making this play. Then I

(23:18):
found out that that' s calledema marketing or at least it' s
a way to make me marketing.I think it' s the best,
but it' s a way tomake me marketing is typical. Not a
hook an incentive. I put youin big input, that is, I
' m sorry on my list ofsubscribers and I' m sending you related
content and, obviously, I'm trying to sell you, and the

(23:40):
thing is, it seemed simple tome. Not then you say I trained
myself, because look at specific formationsof tell me the marketing. I'
ve done very few and did theHashpot certification in his day. Besides,
well, also for that thing Ihad back then of a certification. In
fact, I think it' sdisappeared from my website because in migration I
didn' t even get away withit anymore. You didn' t just
remind me that I had that,but I didn' t really do much,

(24:00):
much more, if I' vedone a lot of practicing and getting
things going. I haven' tbeen much of a joa, but look
how I sell formations, but Ihaven' t spent much of my time
on formations. I have to sayit. I mean, what I'
ve done is apply a lot andthen I tell you, too, because
it' s wrong for me tosay it, but it' s that
way, it' s that it' s easy to make imel marketing.
I hope it works out for you. Already there is a greater degree of

(24:22):
difficulty, no, but it isnot difficult to understand. Sometimes we get
stuck in very absurd things, likewhat tool the son wants to complicate a
lot, I don' t knowwhat automation. That' s making life
more complicated, but it' snot that complicated. In the end.
Direct response marketing, which is whatit' s technically called, is already

(24:45):
invented. It' s made uplong before the Internet. So it'
s not something that you have tocome to discover now that you like to
do it more one way or another. You like this person who sends you
the Bible and such a good eyeput it also a little with tweezers.
Don' t take it with tweezers, because what you like doesn' t
have to be what your client likes. That' s not another one or
she doesn' t have to gowith you either. Not that too,

(25:07):
but it' s not something yousay that killed me. I have to
tell you, that too, Iencourage myself to do this. I can
' t say in eight years orthis has changed. No. In fact,
Mira was just before she entered theinterview, she was writing one of
my neulets and I was going totalk about it being twenty- five years

(25:27):
ago. I think it was Gmail, not Gmail' s inbox, and
then I was looking for screens ofwhat the inbox was like then and how
it is now. And it justdoesn' t change. What has changed
most is then, from Google,but the other has changed very little if
some little thing, bad labels,but they are silly, that is,
or look at Aulus' inbox whathas changed in thirty years that I have

(25:48):
had forty. No. You can' t say this is the crazy world.
It gives me security as an entrepreneur. I don' t depend on
algorithms, I don' t dependon fashion, I don' t depend
on tendency. Yes, obviously,there are more and more people in the
inbox, but the ones that remainto come, that is, tell me
what means you are not saturated.No. No. I get a lot
of security from email, so it' s not something you say. Well,

(26:12):
from what you were telling me ifI went training and so you'
re really going to learn here,yeah, you think the maxim of before
is fulfilled. You' re goingto learn more, getting into it,
building up subscribers' tourist and sendinggimails from the first one you have as
if you had ten zero ayí ishow much more you' re going to

(26:33):
learn and obsess over what that listhas to grow with people who really want
to read your content. Of courseit' s not okay a little.
All this on the list and makeit grow and so on. But of
course, you and this I'm going to ask you, you do
prospecting or you wait through your listfor customers to arrive or how it was,
maybe, your first client was youto him or he came to you

(26:56):
say hey paco. I really likethe way you write, and I'
d like that because I' ma big fan of people always taking everything
to their clientele possible to take theletter to write to them. But many
times I see that it is alsovery necessary that there be an active intention

(27:18):
of you to look for the customersthat you want not to come, because
of course we are in it later. At first, it happened to me,
I didn' t even have tofuck him up where I was getting
him. You have a list butif I start analyzing people my same list
buyers, I have few, thenI go out looking, then we can
ask a whole question protest what goodquestion here. I' m going to

(27:42):
split you two first customers, soto speak, my first service and my
first product, because in addition,they came different in time. Besides,
I' ve always thought you can' t sell products, that is,
unpopulated products. In this case,they cannot provide information. If you don
' t know it' s okay, I mean, this for me was
a maxim from the very beginning.I mean, I could have sold INFO
producer of two thousand fifteen and notme. My first product was taken out

(28:02):
in two thousand seventeen, very latein the summer or at the end of
the summer or something, so itwas already the second semester. But I
' m going to differentiate you betweenthe first service and the first customer.
The first customer came to me viaLinkedin, that is, through Linkedin'
s mailbox for a content that Ishared and arrived, which I don'

(28:25):
t remember now if I was alreadya subscriber it is worth that, that
I don' t remember, butI do remember that it came to me
via Linkedin. We were talking andwell, okay and then, but then
I tell you I' m neverremembering what I charged him and I said
if I had to collect that nowI didn' t eat. But also
a little that people know that theyhear that we don' t go crazy
either. I mean, I hadnothing to charge a lot and such a

(28:45):
good, no or no, itdepends how things are at every moment.
I wasn' t the first.What I wanted was experience as soon as
possible. No, what I didwas at the time and that did bring
me clients and brought me good customers. It was clear, I subscribed.
I get e- mails like everyoneelse and I respond to e- mails,

(29:07):
that is, for me it wasanother way to practice, to do
marketing. I say hey look,I have a list of subscribers, but
then you sent me to an email. I can respond and I can use
my persuasion to get your services andthat brought me clients as well. I
can consider seeing the marketing. Iput it at least in the paw of
damel marketing and of and learning andthen inside the section. Good luck in

(29:29):
quotation marks. Good luck, becauseI don' t know if this acronym
is very well known, because Iuse that it' s not mine either.
It' s the acronym for knowinghow to efficiently use your resources to
succeed. Well, I was luckythat I put on my first good what
we call in Bulech. But nowthat I' ve never liked it almost
less than fanel is worth. So, in fact, I found out about

(29:49):
the funnels, not the marketing master' s degree. I found out when,
well, if you look, Idid that free training that I recommend
to everyone when you have no ideathat training that I don' t know
if they still do Google, thatthey were serious marketing training and they are
wonderful. Really. I mean,they give you some brutal knowledge and it
turns out that well, for themoment, my first funnel, with what

(30:10):
it was and that it' sstill used from the irresistible offer, it
' s worth good. I'm done riding it. You' re
all yours, and I' mgoing to sleep. Okay. I can
' t say it was three o' clock in the morning. I left
at my time so the next morningI get up and see the notification.
At that time I was in Hotmardand I see Hotmard' s notification.
A sale worked out the typical,of course, I just set it up.

(30:32):
I didn' t have a lotof people and stuff and I mean,
I say see who it is andwhat it is. He made a
boom and I see he' sthe first one who' s come in,
that is, the first one who' s entered the new funnel has
bought. I say oysters works good. This doesn' t mean the first
one buys no, but you alwaysserve. It seems to you that you
can sell from the first subscriber,with more subscribers, you win more,

(30:55):
obviously, and you see that luckof it. Of course, I saw
the marketing and went to establish whatI was teaching my clients. It came
to me that way oyster. That' s where you got lucky. Uh,
yeah, because statistically it' strue, I buy you one in
a hundred. Of course, it' s not the same thing I bought
you the one hundred. Of course, because when he buys you a hundred,
you go here already with the sweatdrop saying if it doesn' t
work, this doesn' t work. And to me, obviously I told

(31:18):
you at first. Uh, I, both with my services and with my
infoproducts I' ve had that sortof luck in quotation marks, that is,
that, as I say, ithas to be done, it has
to be mounted. No, butif it' s true that I was
that lucky, that within what statisticsis, I haven' t had to
wait long to see results. Andthat, obviously, gives you the courage
to keep going and to move forwardand to try not to say listen even

(31:38):
when you go wrong, say well, nothing happens, man, until Real
Madrid loses a day, not sothat or some more depends on the season,
but that even the great athletes,the great professionals, because or as
I said my out of the tojuela, the best writer has a blur,
because this same thing, no,but yes, of course, obviously.

(32:00):
But I also tell you it's luck, as I say in quotation
marks, because I set up afunnel about some knowledge that I already had,
that is, that it wasn't really a thing that you say
uy how lucky it is that Chiripadidn' t have the opposite product and
they bought it for me. No, man, you have to mount it,
you have to do it, youhave to set the magnet, you
have to connect it to the tool, that that' s between there'

(32:22):
s a persuasive level, that there' s an offer designed for that to
really happen without knowing you. Theybuy you good and it worked. Okay
perfect, I mean, I knewit was gonna work out or I had
that faith. If not, Iwould' ve set him up to play
me the first time, because yousay," Come where you' re
going" Some consider this to bebad luck, especially in the world of
investment. Not good, and yousay no the worst thing that can happen
to you in bagging that gets luckyat first, because when they ruin you,

(32:42):
not good. No. In mycase I' m eight years on
it and well, I can't say I' m leaving anymore.
He' s not here. Iwas going to tell you, and I
' m saying this is like thelosers you throw at her the first time
and touch you and they' realready looking for ruin. But the slots
have a random component that then isnot the same. But not this.
This was hey, I have ahypothesis. I put it in front and
it works. It' s notokay, eye, it' s not

(33:06):
the only time it works for me. Besides, obviously, the second one
didn' t buy. I don' t remember you, because I don
' t know what came in thatnight organically I don' t know that
fifteen leads came in. Well,he bought me one right, because conversion
isn' t crazy either, but, well, there was the thing,
not that it was already the germof what would come next. Sure,
sure, he' s not here. It is clear that I believe what
you say, if you had neverdone the funnel, you would never have

(33:30):
found out anything else, you didit inside the first, then fifteen and
you wouldn' t have said oystersof fifteen one is a chestnut and you
and in fact, well, Isee it as the first one inside bought
and then I was already willing toget in a hundred and only buy one.
Well, that juiced you all up. Sure. That' s why
Pati' s one percent conversion,not fucked up. Yeah, yeah,

(33:51):
that' s not lining you up, but it allowed me to validate my
hypothesis. Of course, no,it' s not clear and good,
when you speak that you entered byLinkedin, I think that for me the
best is for itself, certainly beforealways. But before we were talking about
we' re all over the netor trying to figure out what network you
think you' re wasting the mosttime on, well, fuck it,

(34:15):
because I gave you no one inall of them. It' s not
that of course, it' snot that you' ve conditioned me on
the losing drink and I' mcarrying it on the last consequences and the
one I lose the most, butme, as my own uncle' s
time on YouTube? On YouTube?On YouTube? On YouTube? In fact,
I thought yes, yes, Iconsidered myself already totally expensive. Then

(34:39):
I was one of those who thought. I am YouTube, such, because
joy I know YouTube when it cameout, not and you always watch videos,
but such, but it was alwaysa reactive thing. Someone sent you
a video not. No. Ialready have my channels, my subscriptions between
two and three to see if they' ve hung up something like that and
I' ve got some shit,but brutal. No. Then yes,
there are times I say Hostia.I' ve been gone here 20 minutes
I didn' t expect. Noton a professional level, where I lose

(35:00):
the most time, the one thatdrives me crazy the most is tiktok tiktok.
I think that' s a monkeywith two guns giving it all away.
See what works and that' san experiment. I even dare say
even partner, that is, Imean no. No. If someone comes
and says anything, but to goviral on your tit, I won'
t do it all, because theChinese guard so the button and you'

(35:22):
ve got point. He has nomore. This is my theory. Obviously,
that I dedicate myself to marketing withall the humility of the world,
it will forbid you to come anddislodge me. No and then one that
never, but it' s justthat he' s never fit in with
me and I' m late becauseI get out in a lot of pictures
and that means I do a fewthen instagram, the instagram and then that

(35:44):
clear fuck you imagine a guy who' s dedicated to getting links, that
you link them, that you takethem your wez so it' s me
that they don' t put meall the difficulties in the world to put
a link as easy as possible.I mean, I get sick on Instagram.
I mean, it' s likea fight that I and Instagram have
to die. And I' mhonestly and I have a lot of content
hanging on Instagram. But I'm because, obviously, you have to
be. But and I do thinkwe have to be in places. Yeah,

(36:06):
other things you have. Yeah,yeah, you think you have to
be in them all. I thinkmany few add up. And besides,
I always tell an anecdote about this, which is, when you become autonomous,
you learn this with expenses. Thefirst trimester doesn' t seem to
add up. And when you makeyour first quarterly statement, it says no.
What swims in the sum is income. Then, when you are aware
of how many few are able tosubside you. I apply it to every

(36:31):
eye. I know that the idealis no and every re its content and
its extraction I know yes, butthat I am not a restaurant manager.
Then I prefer many few to playit to something that later on. You
know, like we used to saybefore, they change algorithms, and so
you say, my little chini brokedown. And it' s that to
me, when I get leds thatI have a constant drip of milk on

(36:53):
my subscribers' lists organically and it' s a drip, that is,
when I say gotev I prefer here, over here, on the other side,
that is, it' s mylist growing by the sum of everything
that could grow more, and thatwon' t dedicate me to one or
the best. Yeah, but fuckingputting all the games in a basket costs

(37:14):
me a lot. And all thisfrom humility. As I say, I
' m not a community manager,but I understand a lot of people who
don' t have the time orresources to delegate it that I have my
social networks and I have delegates,but I understand that generating so much content
also takes a long time when you' re already doing a lot of service.
As can be my case, timeis one, it is a very

(37:35):
precious good and I try to optimizeit in the best way possible. I
create as little content as possible andreuse it as much as I can.
Of course, I' m alsovery much of reuse and I, for
example, did stay in time andI gave her a lot in the sense
of oysters come on it was twitterthat you were X and I left her,

(37:55):
but I let her even abhor.I don' t know if it
' s my account. I erasedit like saying buff is that I'
m exhausted, that is, Ijust ran out of saying, because then
over there Yes I' ve neverseen that there' s quality led and
so on, Just like there'll be people who say, no,
because I on Twitter have, uh, nothing, but look that I'

(38:15):
m where most followers are. Ihave, for example, that it is
also true that it is the firstone I started with, that is,
that there is already everything. NowI' m thinking that on that one
you also waste a lot of timeon Twitter and I got killed by the
strings, that is, the threadswere a disease and the but UF would
cost me to leave. Yes,and see that every month of battle there

(38:36):
is a debate of we leave ofx you are still there, go on,
already, it will come back,already, it will come back,
because it has really had that wayAnd yet the other thing that you said
has always been the one that hasalways worked, the one that has always
been very grateful, Linkedin, despiteall the difficulties that it has. Not
how many anonymous people there, ofcourse, because even the nose of the

(38:59):
worker opens an account for me.But of course my photonomy or avatar is
an egg, good egg on Twitter, in those times and such I don
' t know, despite all thedifficulties or maybe the lets Linkedin then is
very tingly that maybe there won't be. Whoever says no, that
can make things faster or but byLinkedin to me bad things have never entered
me. Of course, not meeither, and I' m sure Linkedin

(39:22):
really is who she is. Itmay have changed a lot by now that
I didn' t come a lot, but people didn' t mean it
was another way before. Now it' s more like Instagram with the videos
or there are defitos or people whoput it right, but it' s
work, as well as, forexample, Tiktok. I do get very
hooked and fart too much time perishesentertainment. I consider it pure and hard

(39:45):
entertainment, i e it is notI do not consider Tiktok, unless it
is creator of video content that isa repair a copyrete entertainment. Of course,
you have to adapt the message effectivelyand see that it is suddenly there.
Linkedin has the big advantage for me, which I think is what makes
it work. You don' tgo into Linkeding to buy ensein, that

(40:06):
' s you go into Linkedin becausesomething happens to your job. Okay Who
or do you want customers, orare you looking for professionals? Or you
' re looking for professional development,which is the vast majority. I don
' t mean, hey, Iwant to grow up professionally. That doesn
' t mean you want to leaveyour company, or anything like that.
And I think that makes what's there good, if you know how

(40:28):
to work, because it' sgoing to bring you more joys than any
other read and, above all,you have less noise. Even though there
' s a lot of a couple, I think it' s less noise
with any other. Yeah, Ithink there' s actually a lot less
noise, too. So, goingback to email marketing, then you'
ve considered yourself a niche specialist ratherthan a niche specialist. It gives you
the same preference. This is buffet. This is what costs me the most

(40:53):
because I could specialize more clearly,because emmal marketing is a specialization, but
you could specialize even more, andI haven' t finished that jump.
I mean, I' ve beenin a lot of different sectors in coaching
photography. I try to tell youvarious things, but well, but the

(41:16):
truth that is in fashion, forexample, they are also in various sectors
not and I have difficulty making theleap and I know that maybe if I
gave and specialized even more, asfor example, there are people who are
specialized in medical matters, for example, maybe I would go better or I

(41:38):
could even be charging more for myservice, probably, but I am a
jump that I always leave pending.As an earring, I' m going
to say I' m good ateverything. There are no people I say
no to. Actually, really good. The service part. You can'
t count a service with me ifyou haven' t talked to me before,
i e there' s a pre- trial procedure there. Because,

(41:59):
well, you see something else,because I' m charging in advance and
I' m not charging you.If I don' t have any visions
that I can help you, itreally is worth it then what I do
demand is more than the sectors thatunderstand the importance in the subscriber list.
If you come here because you've gone up bells, I don'
t know where maybe I' llgive you another kind of service or even

(42:21):
a training is worth or can stayin a consultancy too. But if you
already want me to re- manageand write for you, I' ll
ride you all the time. Idon' t need you to be convinced
that this is what you need.Of course, you' re saying services
now, and then if you wantvalue span right now, you' re
talking about them and so on,but when you' re talking about marketing,

(42:45):
so that people might, maybe,differentiate it. You do a lot
of what the pitch method looks like, or you just have customers and you
do a weekly newsletter. Or whatyou consider or your client in my best
clients are resources. Yes, yes, they are recurring, that is,
we do the strategy continuously, thatis, we sell continuously. Okay.

(43:06):
But I' ve been involved inlaunches too, so that' s a
question. Thing is, with thepitches I even have one that recurs and
also makes pitches, which means thatperiodically launches. But if I tell you
the truth, I tell you whatI feel most comfortable with. But it
' s also my philosophy, thatis, how I understand my entrepreneurship.
I, for example, in mybusiness for my brand I don' t

(43:29):
launch. Watch this. I don' t mean it doesn' t work,
because I' ve been involved andthey work and they work very well,
well done, but not me.As I was saying before, it
' s just that I' mkind of in the marketing ime, because
it' s easy, it's stable, and I' m supposed
to be about pitching. I thinkfucking you' re like playing Russian wheel

(43:49):
all the time. Yeah, everybodyknows there' s a method and such,
but well, there' s otherplayers, too. You also have
to see, you have to makeinvestments and you hear, one thing is
that you sell and another thing isthat you rent and you pay everything you
' ve set up that you setup a pitch or want a lot of
investment, but come on, asI tell you for my brand and in

(44:09):
fact, I encourage people and mein my conception to give me marketing.
It' s really you. Youhave an asset in your business and you
use it every day, that is, and you can really be getting sales
constantly. You don' t haveto be concentrating sales, because I'
ve seen businesses have a hard timewith this, especially at a time when
the pitches started to flak, notbecause a certain formula burned down a lot,

(44:32):
and I' ve seen people havea hard time having made a lot
of money and I say what needyou had a list. That' s
where even I' ve got bouncedcustomers from people who had lists. He
bought a lot of pitching leachs,but then he made another pitch and didn
' t use the gleats he had. And I' m saying, man,
you' re paying five hundred paymentson your marketing tool for some leads

(44:52):
that you don' t send anythingback to. And Joy had huge faith
in it, because I tell herlisten you let me prove that this thing
that you have you take away leftmoney, yes, yes, go ahead
and it was like saying ah butthat this could be done. But what
do you say you' re payingfor the tools if you have them stored
and you' re not using us. No, I mean, I'
ve seen the real cha Laura do. I don' t say I,

(45:13):
because if you have an asset therethere are people who have subscribed because they
are interested in this. Obviously,the Internet is the business of the small
numbers of all this that you have, because a few you will sell them
no, but the percentage we go. I mean no, no, no,
no, such, but no.That' s why you stop trying.
I have another client, for example, who sells photography books and trainings,
also photography, and it' samazing because it doesn' t matter

(45:37):
whether it' s an eye.And besides, this one has a very
curious fact, because more than sixtypercent of its database is client, that
is, the good one doesn't matter, you re- draw a
curs you see in a book.And if there are people who keep buying,
that is to say that when yousay, no, this we have
already, we have already touched ceilingno, no, uncle I mean and

(45:57):
he is not talking about the new. Evidently, it is also a part
of the business of new people tobuy you the whole cycle, not not
of those who have been long thatof what, so, look I leave
this course. I resisted buying it. I end up buying it in the
end, but that' s howwe do it. We don' t
do it through pitches. We're doing it with an ongoing relationship.
It' s not the same asthe diary. If we establish that at

(46:19):
least there has to be a salessequence per month that does and we work
in that constant way, so youdon' t have the good pic every
time you get something new. Ithas a peak because it has a very
faithful customer base, but we don' t do it type of launch formula.
Something new doesn' t come outdirectly. Obviously, you have a
sales peak, but you have whatyou do have. Let' s say
that quietness, if I say Iknow that I have this fixed and from

(46:42):
here on, if we are inventingand doing new strategies and combining this with
the other. And so, Ican go up a little bit more,
but I know that I live constantlyand this I told you because of what
I told you before you said good, because the type of client or launch
is to me that for me evermarketin is that, that is, it
is not tranquility, that is,I have a business and I know that
tomorrow I will not fail. That' s goodness. I think the same

(47:06):
and I think it' s betterto be there always no and familiarity and
so on than then apart, it' s a lot easier to sell to
someone who bought you than someone whocomes to the new yes, of course,
well, it' s just thatfor me a client doesn' t
know that buys you one sometimes isthat he buys you two, that is,
all that from now on. Theother, obviously, is a client,

(47:28):
the money. You have to wantit from God and all that.
But really, where you have abusiness, when people come back to you
because it' s that you're looking for, new people constantly being
part of the bargain, that is, you can' t neglect this.
Okay. But really, when youhave a business, when you know you

(47:49):
get something out and you don't get lost, I mean, you
say no. I know I getsomething out and I have a base of
people here who are going to buyit for me. It' s not
clear. Then look at this questionfor which people know, that many times
there are people who are afraid todo this consider it very important or important
to clean up from time to timedatabase which good question is very important,

(48:14):
but we give it more importance thanit has worth. Although look now at
the new normal deliveryability, this againacquires a certain relevance, because the percentages
of the rates, which are stilla percentage is only with a relative value,
are again of some importance. Butgive it the right importance And I
tell you why there are people whocome to me and come to me with
databases of thousand minus thousand and peakI don' t know if to clean

(48:38):
and first how bad I mean.I mean, I mean, you'
re asking me to clean up,and it' s that you' re
gonna clean up a hundred fifty orfive hundred. I don' t care,
even if I clean up half thedatabase, but really it' s
that people care about things and it' s that fear of going out there
and not having it perfect okay,then give it the right importance, that
is, when you have a lotof subscribers, having a database that'

(49:00):
s not cleaned, it can doyou a lot of damage, a lot.
I don' t talk about thecost anymore, which is what we
have and besides, it costs youmoney. Not the tool in marketing with
a lot of subscriber is already morethan paid for. I mean, you
can throw whatever you want in there. But yes, it can kill you
from the point of view of deliverabilitythat your emails are getting less and less.
But for that you have, let' s say being relevant that I
don' t know good. Youhave a thousand subscribers, you' re

(49:22):
a grain of sand in the desert. No, I mean, you Google
servers don' t tickle or tickle. Look, it' s okay for
you to have it in your head, but it can' t be that
your obsessions that aren' t workingthings because you don' t have the
list and subject clean, but youdon' t have it in subscribers.
So it' s very important,but it demolishes the importance when it really

(49:43):
does and when it has to be. Hey, and you just talked about
the concept of saying no cleaning ishow bad it is to burn the list.
Well, I' ve been alittle overreacted, because I mean he
writes to me. People don't exaggerate a little bit. He'
s using the. First that thereare times that s c o gel.
I went a little fast. Myhead has gone faster than my mouth,

(50:04):
but it was just like I havea database and I don' t write
it down and I don' tknow if I have to clean it up.
Don' t uncle write them firstand when you see that really?
But I say more than burn Imean when you see that really? That
relationship doesn' t matter anymore becauseyou' ve really been writing them for
six months and they haven' topened an email, so delete them.
But don' t be obsessive whenyou have few subscribers. No, when
you have few subscribers, your obsessionis not that you rate opening you have

(50:30):
or how many you have to deletethe list or whether it is cleaned or
not. No, not your obsessions have more subscribers. And sometimes people
lose the north with this or lookI' m going to ask you a
very good question that I just dropped, that is, what' s the
biggest list you' ve ever hadand that' s caused you problems,
because I remember once I heard acase of a person that I told him

(50:51):
hey nerd to take me my listand that and the list has given me
a million and a half and hesaid I' m going to make it
and he had a lot of problemsand in the end the cost was so
tremendous that he lost money. Jo, wait till you see the biggest one.
She' s not the one thatbrought me the most trouble. The
biggest one was 150, 000 worthit. The question is, but we

(51:17):
had a story. She' ssorry. Hey, I' ve gone
like this, it' s goneout in my sight,' cause I
' m really sorry. Rodrigo,I' m telling you something. It
' s been almost an hour.If I get too wrapped up, you
cut me, uh, you don' t go or not, because they
see the story. This one looks. I remember perfectly, because two things
coincided. That was the 2,000th of May. The obligation to comply

(51:37):
with the General Data Protection Regulation.I mean, everybody' s crazy,
sending emails that should have been senta long time ago. I need you
to confirm that he wants to stayhere. No, and people losing slug
there, doing it that way,and losing I' ve seen them lose
from going back to 80 percent.Suffering, I mean, but what a
need you had. Well, thatbeing said, well, my second son

(51:58):
was born at that time. Justso if this was the twenty- five,
my second son was born on thetwenty- three and I met a
client who comes to me three fromanother. Very good. The original was
very good and nothing the guy perjuredthat he had a database. Well,
his people loved him the only thingthat had database. There, of all
that he had moved and such nogood, let' s come, let

(52:21):
' s try not maddening you.Well, well, I have an extraordinary
hearing. We had the database today, that database I don' t think
would have even entered the Vale tool. I use you to answer for this
is lame, but forgive me forthe expression. But it' s like
we' re going, it touchesthe nose as much as it can and
no more, which gives me peaceof mind. Okay, I mean,

(52:42):
I don' t mean it wrong. It' s okay with me,
no, because those tools that swalloweverything, well, then what happens happens.
Not good, because this one swallowedher and I remember being with my
newborn son and suddenly, the cellphone. Well, thank you, what
the hell I have visa that nothing, my son who says is disturbing me
my palmental. Well, then,I had reached a war email. You

(53:06):
respond to the first shipment within twominutes of the shipment that blocked our account
and that you would be able totake legal action against us for damage to
your reputation as a sender. Isaid fuck. This never happened to me
before. Male neither who had been80 years. It' s been three
years. Not that one, but, well, I' ve already sent

(53:28):
a lot of emails, I mean, you say it' s been such
a good time. You remember Itold you I loved people. Not good,
to begin with, the amount ofrebounds that occurred that people that no
longer existed. That was deader thanalive, but that' s the spam
rate. I mean, it waslike more spam than openings. I'
m exaggerating because for you to sellyourself paste, it has to be waiting.
But the example, brutal example,which I expect much more than clicks.

(53:51):
I guarantee that, and of courseit was automatic. Auto- closing,
lock- down. Nothing ever happened. I' m not gonna make
the or the story. No.But, but, but that was a
problem, a problem because, infact, well, I didn' t
keep working with that person anymore.That person understood that it is that these
people are stupid and do not understandand so and there yes, in fact

(54:15):
he contacted me not long ago andif I knew that you were going to
return the page, now it isI that did not have to take.
And that' s the story andit' s been the biggest show ever.
No, but it was the firsttime that something like this happened to
me and it struck me a lotand especially to know that hearing isn'
t worth anything and don' tbuy a database or stuff because it doesn

(54:36):
' t work. You know,he didn' t thank me for me
as he said the phrase of loveI said I knew where I was going.
No, I haven' t beentoo subtle. You were the first
red flag there. Not to saymy mother, I ate if it was
true. I made you naive.I made you naive because I was dedicated
to a subject that, well,the origin of the database could be really

(54:58):
good. We were certainly doubtful.Well, hey, I do my job,
too. I also tell you thatI don' t tell you it
' s a mercenary, but well, I also have my judgment and those
things help you to have a betterjudgment. I don' t take that
database today and I do that sorry. Say it. It' s clear,
well, now come on, nowexpand all your services, stories,

(55:20):
and so on that you want totell us. Well, I' m
going to be very simple, becauseyou have to preach by example and I
tell everyone that the most important thingis mail. Then Paco Vargas is a
bar to begin with, and therethey have an hour- long class master
' s degree. An hour whenI say cous a one hour bastard,
it' s a clearer one hour. I' m in the master class
I don' t sell anything.I mean, all I' m telling
you is what the ema is,the viable minimum marketing you have to have.

(55:44):
I tell you what kind of lindmagnets, formats. I even give
you ideas for emails, for youto send persuasive demeis, for you to
send to your subscribers. No,and I' ll give that to you
in an hour. Obviously, whatI' m going to ask you.
In return, it' s themail. Well, then I' ll
send you some advice. I sendan emal every day with a tip or
your first marketing so that they cancontinue implementing and, besides, they can
also see how I sell, becauseevery day I try to sell something,

(56:06):
so payment vargas is. You're going to start again and if you
want to hire me, you canalso answer any of the emails I send
you that I' m going totake care of you perfectly. If you
want to gossip, then to cobarga, it is but there the only thing
that can make jotillar. If youwant to learn me in marketing, you
' re going to cowardly points.It' s gonna start over. It
will start very well and good withinyour served just and me marketing or also
before. I think you said formationsand so on. Yes, I have

(56:29):
two branches. One of the services, well, it' s the one
I' ve always made that it' s hard for me to take off
because you were saying how you learnedto boil it with that, because I
' ve learned doing and doing services, that is, when I' ve
been doing it for myself. Yeah, well, that at first. I
learn with my clients and blessed professionthat you can still learn something. But
if I have that branch of servicesthat range from consulting to implementing the whole

(56:52):
strategy and when I say implementation,from writing emails to even good, then,
configure the ivel marketing tool, takecare of scheduling emails, doing automations,
etcetera, etcetera. That is tosay, we are going here already
the degree of involvement that I wantthe client that I have in the business
and then I have formations. IfI have from loose courses, I have

(57:15):
different formations and then I also havea membership that has it in senders com
and well, it is a membershipthat has all the content, all my
templates, all the formations, allhave it there, but I consider it
more a support membership. We havetwo live sessions with me a month and

(57:36):
there is also a telegram group thatmanaged that I manage to solve doubts,
that is, if there is somethingthat I can solve at the moment.
I don' t make you waitfor a support session. And during the
support session we reviewed sales pages,reviewed email sequences, talked a lot about
pricing strategy. Well, the truthis that it' s good what it
means to love in the emarl partbut also the marketing part, and this

(57:59):
they have in com senders and asI say. I consider it more,
as the most accessible way for meto support them and incorporate me into their
business and really all the content.For me I consider it to be we
' re going to see things andwhatever you need of resources you have in
there, but above all, ifyou don' t do it, you
' re not going to make themost of it. Of course it'

(58:20):
s good in the end, notonly do you have the service or the
membership there, that' s notgood or don' t stop there I
have the gray ones, don't get alone. Well, look first.
I will not forget artificial intelligent thatso before we say goodbye yes,
you consider it necessary and necessary.He has much to improve, as welcome

(58:44):
remains to be improved. Of course, we are in the diapers of the
artificial intelligent, but let no onedoubt that this agreement stays and is implanted.
It' s more. Already ineMe, marketing we are seeing curious
things. I' m not justsaying that most tools already incorporate an editor
already, that is, that itis no longer that you have to go
to chat GPT to do the emailand such you can not do it already

(59:04):
within your own tool. There areeven some tools that go further, some
tools. You get to automation andyou say look. I want you to
put this tag on it, sendthis email to it, and then do
it. I don' t knowwhat. Well, take the tool and
it does it to you, okay, I mean, instead of your knowing.
And now I have to take thisstep and put it here and that
' s already here as it's going to be in every sphere of

(59:25):
gent life. We' re indiapers, because now everyone' s talking
about chagpt or Dali or anyone else. No, or this one I knew
recently, I don' t rememberwhat it was called when I made you
one- minute movies, which youfreaked out. But this really is something
that' s going to be incorporatedinto our lives, that is, like
television or the Internet, that is, it' s something that any tool

(59:45):
that you' re using is alreadygoing to have inside artificial intelligence, so
it' s not so much thatyou know how to handle the tool,
as I told you before to knowwhat you want. I' ll give
you the example. Let me gethim out of this client' s marketing
photographer. Well, he' sgot an update from an editor, from
a photoshop- type developer who's incorporated into artificial intelligence and what they

(01:00:07):
do is that. What he reallydoes is he knows how to handle the
tool, but he really gets alot more out of it now because he
says, he tells him exactly whathe wants, i e hey yeah,
I could do it already, orI tell the tool what he wants and
then I have to tune it upfine, but it saves me a lot
of time. And this is aperson who has been in photography for many

(01:00:29):
years and I say this for reassuringpeople and says I already lived when photoshobi
came and was going to take thejob away from us all. And here
yes, that is to say,because I have moved from chemicals to photoshops
and now artificial intelligence and whatever hasto come no, but it is true
that the real revolution that I thinkgenerates this is that I think this is
the first time in history that comeswith technology without wanting to embarrass anyone,

(01:00:51):
but to the top of the Academy, that is, this does not come
to remove the one who presses thescrews. This really comes to the brain
part. It was services we've always considered that that couldn' t
be replaced by a machine. Ithas come there and that for me,
that is the real revolution, thatis, this is not it, because

(01:01:13):
that is not going to this one. He hasn' t come to work,
he' s come to command,to put it that way. Not
you, because listen interesting reflection therethat you have let me like it very
much. I like it a lot, because nothing pays up here comes the
interview that I think we' vehad a really good time talking about a
lot of things and I guess it' s going to be very interesting for

(01:01:34):
the audience. So it' sa pleasure to have you here. Thank
you very much. I' vereally had a great time, and I
don' t hope they don't get too bored. It' s
not that, I' m sureit isn' t. Now you and
I stay here talking a rat andwe' re done saying goodbye. It
' s worth interviewer' s privileges. Come hug him and even hug him Chalu

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EMAIL MARKETING para tu NEGOCIO 🚀 Entrevista con Paco Vargas | Un Café con Quijote 131☕

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