Videomarketing con ISABEL DE TOOMANYVIDEOS Un Café con Quijote 133☕🎬

Episode Transcript
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(00:01):
Good afternoon. Again, here incoffee with quijote and today we have a
video expert, so I' mgoing to get advice. Okay, my
mother, as I started the channelbefore and now I' ve improved,
but I' m sure I canimprove a lot more, so I'
m brought in from an expert.Good afternoon, Isabel What' s up?
What? Tal? Rodrigo, goodafternoon, you' re very well,

(00:23):
very well here. Pleased to haveyou around so that you can tell
me a little bit about the wholevideo, film and so on that I
trust cinema for me, because thevideo I have no idea, but okay.
That' s why you' regonna tell me everything you want in
this interview. It' s okayIt' s okay It' s okay
It' s okay It' sokay It' s okay It' s
okay It' s okay It's okay. First big question I ask

(00:44):
all my guests is who Isabel wasbefore your many videos, that is,
where all this comes from. Youcan go back to the age you want,
so, Jolin. Well, alittle girl. I was a little
girl, the little girl of threebrothers. My brothers had been with me

(01:06):
for quite a few years, thatis, my brother, my older brother,
takes me ten years and the otherone takes me nine years. Then,
of course, I was like anonly child. Then, of course,
the only children. I played mogoyon alone, very much, had
a great inner world of milk andI still have it. And then I
loved watching TV. Well, we' re also that generation tral imagine the

(01:30):
third child, either, who israised with TV almost directly clear. Then
I became very fond of seeing,because first drawings, then films, already
as a teenager, author cinema,ancient cinema, classic cinema and in the
end he ends up studying it.Yeah, I liked it so much.

(01:53):
Of course, you liked it somuch that you said this is my thing
or I had it very clear,I didn' t have it so much
to see. I liked him somuch. Yes, I also liked the
subject of cooking very much, butin the end I recognize that I am
more into the subject of audiovisual.The subject of the kitchen. I also
think it' s a kind oflife to see that then look today if

(02:15):
you put yourself for instagram and suchthere' s the same mogollón of cooks
that you hear going super well couldhave been me clear, but I love
to eat Rodrigo. Then of courseit wasn' t a very healthy thing
for me, because of course everythingI cooked cookies, biscuits. I know
that of course, I don't know what they do, but you

(02:38):
end up eating it. I'm sure, yes, then I,
as well, said no, becausebesides I was a little chubby when I
was a little bit smaller. Sothe food issue, because I don'
t know, I didn' tdo well because I cooked more, I
got fatter. No and it waslike jo, I have to not cook
so much. So I was screwingmore the funny yes that you sing to

(03:02):
the movies and so on and soon and the kitchen and you said I
' m not going to cook,because it' s not going to be
healthy for me. Yeah, Ithought about it, I thought about it,
yeah, yeah, I realized that. In fact, you know the
typical blogging era. Yes, everyonehad a blog, because I opened a
block I don' t even knowwhere it will be, but that it
was from mythical dishes in movies.Yes, for example, there is a

(03:27):
very mythical cake in Tuimpeacs that Iknow the spaghetti with albombigas that the mobs
ate. He was the best man, too, eating some, no,
because he was all film- related. Yes, with the things they ate,
which were very characteristic of the film. Of all making the recipe for
that you know how good. Yeah, yeah, yeah, that' s
cool, and it worked out foryou. Not that I wasn' t

(03:51):
very constant clear to me. Yes, then we talk if you want the
constancy, because I think it issomething fundamental today, not in the whole
subject, of all content, especiallyin general content, especially if to me
that obligation of beak shovels Saturday rise? Upstairs? Upstairs? I' m

(04:11):
not sure, but then I reallydon' t know if I' m
sure. There' ll be peoplewho work a lot and people who don
' t. But it' sinteresting. Then look. I' m
curious when you were little, whatkind of movies and all this classic cinema
and other beautiful, because I rememberwhen I was little than in two I
guess I' m a lot olderthan you. I don' t know.

(04:32):
So, I don' t know. I don' t think,
uh, no, no, Icheat a lot, uh, I took
care to see Rodrigo that I cheata lot. I' m seventy-
six, I' m eighty-four. Oh, well, well,
yeah, I' m gonna makeforty. I' m like your older
brothers, exactly. Yeah, Idon' t remember the two of them
making cycles and rolling Robert Reford andcasting all of Robert Refort' s movies.

(04:56):
I looked at them clinny pod andI saw all the clínic ones because
it looked all over or with theVHS I recorded I loved the Christmas ads
of perfumes and I loved it.It was the most. I mean,
I love commercials now, not before. Yeah, I loved everyone' s
ads. I mean, I sawyou going a little Anangel' s Cannes

(05:17):
Festival. I saw him strong,because I' m super curious not to
homolog him a bit for creative,to work in an agency, of course,
but that' s why I tellyou and you say what you saw.
I was watching Disney movies. Yeah, well, I sleep the way,

(05:38):
I see it and I see itfive hundred times. I knew the
dialogues of sleep life by heart.He was so corny. Hey, I
bought normal, too, but well, I' ll get some sleep.
You started there and then you startedwatching Disney oyster case Disney, and then
I started watching a lot of movies. Of course, when you go for

(05:59):
the history film day, you startto see the Russian cinema of the 1920s,
the silent film Chappling, the groochoMarx You pull classics, just as
I really liked the Screenwall comed wascalled if I don' t know if
it sounds to you. The comediesof the thirties were comedies that entangled,
entangled comedies were called vale were superfun. It' s just that the

(06:24):
old cinema was really busy, althoughnow you' re starting to watch a
movie in Black Blankwan, the kidsare throwing out thirty. Clear in contrast
to the movies that are now.If you go in a little shitty it
has very good, that is,the dialogues, all the actors were very,
very worked and it was very fineeverything, of course that in Babylon

(06:47):
' s movie looks not exactly.But also, then, if you want
to tell us how they went frommute to speech and, suddenly, as
mythical actors, you say tras and, for example Rodrigo, yes, yes,
of course that happened. What happened, that they were very good at
making silent cinema, they were superexpressive, not because, of course the

(07:09):
cinema mode was super histrionic and veryexaggerated the faces they made. It wasn
' t like he' d crywow, and that worked super well.
What happened, that the sound camein and of course, the silent film
actors, experts in facial expression,exaggerating and such they were ashamed of others
speaking because perhaps the voice was notthe best clear is because they have customs

(07:30):
when it comes to acting that didnot fit. With Claro, when you
talk, you can go down,down and be more subtle. This happened.
Yeah, yeah, there' sa movie called The Twilight of the
Gods. Yeah, well, thatmovie tells a good story about what'
s going on over Babylon a littlebit with that, because it' s

(07:51):
the story of an actress, yes, who lives in a mansion, who
' s at the top of hercareer. Then comes the sound and the
twilight, the ra of the gods. And it' s worth that movie
if you can see it, forexample, that forties period, and it
' s really good. The truthis very good and you' d enjoy

(08:11):
it and then, of course,you' d see there and then you
' d see more and then Ihad a lot of fun. When I
was eighteen you know the final jobof Baccalaureate was called travan tarra about if
I' m now remembering for him. Of course, the options I did
were always cinemas, of course,and Bachillerato' s final work was from

(08:33):
a cinema. I don' tknow if you know. For example,
in the 1960s there were several currentsof cinema, of new, of course
when it came, for example,to hippies, not to say, after
the Second World War, there waslike a great depression and such in Europe
and then people began, creatively,to be as more transgressive, more avant

(08:54):
- garde, and it happened throughoutEurope. Then in France there was the
cloud. I don' t knowif it sounds like it to you,
well, these movies. Now don' t sell me any, but it
' s the Jean paulve of theworld, this actor who was going to
spend with designs or cigars, becauseit was this kind of cinema that,

(09:18):
I mean, it was super different, super modern. In Italy or another
trend, I think it was calleda new Italian cinema. And in England
there was one that was free cinema, which was called free cinema. And
I did my job on fresinema andI had a really good time. It
was yes, yes, yes,and it was that, because in England

(09:41):
what happened was that there had been. He left them World War II since
the fatal game and then in theworking- class neighborhoods. And such was
a very ugly, very very sadand very bad picture. And, well,
most movies were about good drama,social plots. Yeah, yeah,
yeah, yeah? Yeah? Well, there, yeah, well. Cinema

(10:05):
has always been a way of communicating. It is also a reflection of yes
of communicating and accurate of reflecting alittle, because the moment of history,
of whatever is of the people whoare doing it. Well, then you
were clear about studying audiovisual communication orwhat, no, well to see there

(10:28):
was audiovisual communication, but I wantedto throw myself directly into the cinema.
Okay. So, in Barcelona therewas the SCAP, which is the school
of the Central School, one thatis so tarraso I don' t know
if it rings a bell. No, well, that' s where there
' s, for example, Bayonne. Yeah, I study there, and
a lot of people, a lotof people, but, well, let

(10:50):
' s just say, I thinkBayona' s the best- known.
And then there was another one,which is the one in Barcelona, which
was called zekio I did there andnothing was three years. It' s
clear, it' s a privateschool in the end. It' s
a private title. I studied that, yes, yes, what happened that
in the end I don' tknow if you' re familiar with this

(11:11):
world, but in the end it' s first, which is very unstable.
It' s good at the levelof then it' s very good.
Of course I, in those threeyears I was in a lot and
a half of filming, but amateuramong us amateurs, but very professional,
because of course we were teams ofthirty forty people, with actors, with
all, that is, arriving trucks, with costumes, photographs, that is

(11:35):
to say a worker, all filmingplans were not, that is to say,
an animalada. What we were doinghad recorded a lot with the caps
we also collaborated, that is,we had worked a lot. Of course
you realize two things. One isthat it' s a super unstable rhodrig
world, that is tomorrow. You' ve got a really good six-
month job in an amazing movie.First the schedule, because one week you

(11:58):
get up at five because here yourecord sunrises or nights or whatever the other
one is. I don' tknow how good. That' s the
first thing, which is crazy andthen, when it' s over,
you' re left with nothing.Then you have to search, search,
search, and maybe you don't know how long you can be without
doing anything or standing or not.And then, the second thing is that

(12:20):
for me I was like more onthe photography team, which direction I also
liked, but photography and in theend it was like it' s also
very masculine. I mean, it' s a lot of men. Yes,
the cinema is very men' s, the photography teams are yes.
In general. I mean, Ithink I do maybe in management teams,

(12:41):
for example, makeup costumes, soof course you can get makeup and you
see clairvoyance. I love it becauseyou say that and automatically to that they
do, of course soas girls exactartistic direction can also be, but well,
then, between one thing and theother, I fell out a little
of the profession itself worth noting whatas if in the sense of saying shit.

(13:05):
I really want this life, Imean, it' s really good,
but fuck if I eventually, forexample, want to be a mother,
which is something I had pretty clearor form a family such that this
is a life that is compatible.I mean, it' s actually hard.
It could be, but well,it' s hard. I guess

(13:26):
it' s hard, but ofcourse you get to a level where you
' re already a very referent,then you don' t. But you
still say hours. No, Imean, a little bit of combining work
life with personal life. No,I mean, it' s complicated.
Yeah, it' s complicated.And then I didn' t get a
chance to work at a music festivalthat I don' t know if you
know it' s called a zone. Yeah, well, I do love

(13:50):
to look at you. I knowhim, but I' ve never been.
It' s never been. You' ve never been. And I
was watching now Look, it doesn' t lie to you. I was
looking at the sign now and Isay Hostia, I say look. There
' s the Paul car Brenner andthe Charlotte is and I say look,
I say this look are the twowe know well. I don' t
know anything. Neither, I mean, I' ve seen the sign and

(14:13):
I say I don' t knowanything. I only know those two,
the others, I also hear Ilove period brener to me. Yeah,
yeah, yeah, sure, sure, and the charlo too, but I
love that many times you go toa festival and say well, these two
go out. Everything else that comes, for Look is already right, for
yes, to see what I findout, no, because of course and
then you see yourself yes, yes, yes, yes, yes, because

(14:39):
or there, well right away.I was signed up for, like,
six months in a row. Ofcourse, when you' re twenty-
three, it' s like wow, twenty- six months or twenty-
one. I was twenty- oneif I was super small. I mean,
as you hear, tell me whatthe process of getting in was that
I would call you suddenly to workon the sonar. Yeah, well,
look, I' ll tell you. My older sister of course, my

(15:01):
older brother knew people, I don' t know where, how it was,
but I knew a person who workedthere is worth and a summer,
the typical summer crisis of the twentythat you' re there. As for
myself what I do, not likein summer, so come on. I
' m going to ask this friendwho works on sonar so a friend of
yours who worked there to see whythey always need young people to be at

(15:26):
accreditations or at the bar, orI don' t know what. So
they took me for accreditations and Iwas super- knowing when you' re
in a place and you say," Fuck, I was super at ease
" I was doing great with thegirls who worked there all year. I
had a great time and a goodtime. For a year I was finishing
my studies and so I said hey, look, you know I' m

(15:46):
going to write them like, inwinter I' m going to write and
I' m going to ask themif they need someone for more time,
not just for the days of thefestival. Okay, and then they told
me Mira' s gonna come doan interview. There was a girl with
the theme of communication left. Dólaneeded someone to give her a hand.
Yeah, okay, and I wentto the interview and I got caught guys

(16:08):
and that' s easy, yeah, yeah and nothing. And since then
and ten years I' ve beenthere. What happens is that intermittent not
in plan six months, that isfirst six months, for six or seven
years and then, in the endit was all year. And without that
no no no no no ah gomy mother, mine, well and tell

(16:29):
me sound and also to combine withthe festival of Chiches Yes, then the
same, that is also at thefestival of Yes, if it is not
I remember how it was, butI started working in the box office during
the days of the festival and alsobecause little by little, hear you say
hear, I am in communication here, if you need communication there, many
people, in fact we were.I started it. I think I was
one of the first to do thisSitches and it sounds, but in the

(16:53):
end a lot of people did bothbecause it fit very well by dates.
If it just sounded in June,in August, September you started Sitches,
November you ended up and in Januaryyou went back to sounding and in fact
many, well, many of myfriends work on both of them still or
on one of the two. That' s good, yeah, and it

(17:14):
' s really cool, but ifyou throw a festival, it' s
the best film festival in the world, this entry or come is gonna tell
me about the Sitches festival. Whichone is the best in the world,
because it' s better. Healways took a cane talk he talks about
so clear, but that' stoo lame to see, of course,
Kans I' m not going totell you no, not what else festival.

(17:34):
Here it comes. Well, there' s the one from Malaga,
well, the abicine from Albacete isthat you shit eh, ah, yes,
yes, I remember, and theSeminchi from Valladolid is also very well
clarified, but I was the Baceteand the vicina started like this little by
little and every time it takes.There' s a bad name. No,
there' s a lot of coolfestivals, but with this festival it

(17:56):
' s gone. It' snot like we have to live it.
That atmosphere there to see. Ihave to say it' s the Sitches
Festival. It' s originally terror. Of course I always associate, I
always associate with the festival. Ifso, it comes from terror. Now
it was called the International Film FestivalInternational Film Festival the chairs and they removed

(18:17):
the terror and the fantastic value nomatter what. The seed is terror and
has the fantastic and everything they bring. There' s always something heavy and
in the end the core is themistake, the terror not which is the
terror. No. Yeah, yeah, yeah, yeah, yeah, and
fantastic, well. Then there's a little bit of everything. But

(18:37):
the essence of the festival is thisand clear jo, well. First that
' s fucking Sitches, it's that it' s super cool,
the place is spectacular. So Iwas at a wedding there, because everything
that is the town, how youeat all the energy is brutal and in
the cinemas that are close, youcan walk, it is not, I

(19:00):
mean, you take the train youare in a moment. It' s
kind of easy. Of course Iwas going to tell you. They'
re small rooms, they' rerooms from before. Yeah, yeah,
they' re old rooms. Yeah, there' s three cinemas. The
auditorium, which is the most glancéthis is very bo. Well, new
is ninety- nine or so,new, twenty- one, yes,

(19:22):
the twenty- five- year-old chanta wow. Man, yeah,
yeah, I mean, it's okay. The auditorium is very large,
the sound is very cool, ie, the utracas are comfortable,
the large screens. Very well,but of course, the meadow and the
retreat are cinemas of the sixties.How good they are called meadow and retreat.
Yes, very Madrid, yes,yes, yes, yes, yes,
yes? Is it true? Sure? Is it true? I hadn

(19:45):
' t thought of the prado cinemaand the retirement cinema. Yeah, look,
yeah, I' m sure we' re there, I' m
sure we' ll dig in thereand it was a bunch of suckers who
founded it. Son, I'll look into it later. Uh,
sure, I mean standing and retiring, so you can' t bring it,
no, no, I' mtelling you no, no. No.
It' s so funny, thishas really bit me now. Curiosity
is true, but well, they' re super old flat rooms. Yeah,

(20:08):
because you' re there as aplan to say that you put someone
to and you have to be likethere. No, yeah, yeah and
that. But other than that,I' m telling you, the people
coming up with fans are very fans, that is, fans of fantastic horror
movies, but fans of this festival. And of course, when you go
to a festival, usually before theyput the movie they pass like the spot

(20:33):
of the year or in this case, in sittihes they put the mask because
the best pet is not called that. But the image of the festival is
King Kong. Yeah, well,there' s always a lively King Kong
going out making pay then, ofcourse, when this comes out, people
go crazy clapping clear shit this watcha fight. So, with this energy,

(20:55):
people are so happy to be thereand then the best and good when
there are horror movies. I don' t know if, for example,
you' ve seen the orphan orany of these movies sounds good to you.
When there are horror movies, thatalways comes out the typical bad character
or that crushes, that you arewatching it, that it deserves one whatever
it is that they cut his heador whatever it is or that they put

(21:18):
a guaneta, the people so thatit is all the movie there giving out
and in the end, when theyfinally catch it and they give it their
deserved. Or people are people,so here. Or when a squirt of
blood comes out, everyone applauds superfunny, really and when the movie likes
and ends, so does everyone applaud. I don' t know. It

(21:40):
' s very cool in a movielike that you don' t see it
like that in the cinema normally andin other festivals that I' ve taken
either. It' s another roll, you imagine in kans not. No
People are more formal is more,not more, but there is a lot
of formalism. You don' thave to go like this and from the
sea or not. And there Idon' t know is to me the

(22:02):
word is fun, that people havefun, watch a movie holling and enjoy
it and say and that from whena squirt of blood comes out. Of
course in the end, they're people who like that kind of curiosity
of yours. You like to goto the movies accompanied by one hell,
good either way. Hey, I' ve gone, yeah, I'

(22:23):
ve gone, well, accompanied iscooler because then you comment not rhodrig.
But I also like the typical dayyou have like this, the day you
say look I go to the movies. So have I. That' s
enough. I really like to goto the movies alone, uh, yeah,
yeah, yeah, military and soon. And it' s just
that I look at you, seeif I like the cino. I liked
that when I was younger at schoolon my birthday, I invited my friends

(22:47):
to go to the movies. That' s cute. My son has also
done this the last one He likedvery much and does the same. I
do that. I invite my friendsto go to the beautiful sky, we
snack sooner or later and watch youcall a movie that there was that premiere
or what and we go to themovies all or a flat, yes,

(23:07):
but then, however, as Ireally like to enjoy the cinema and sometimes
I don' t like it withpeople, then I go alone and to
my roll and I enjoy it thereothers. But of course, now we
' re going to talk about themovies if you want and we' re
going to do a little sound chichesand suddenly what do you do when you

(23:30):
say change or I' m doingmy thing in my image to my stuff.
Yeah, no, then, ofcourse I, of course, in
the end I went in there alittle bit to see by chance, not
because I looked for it myself,but well it wasn' t what I
know what I had in there,too. Sure, in the end,
marketing communication? You end up doinga lot, because marketing plan, communication

(23:53):
plan is fun. I mean,there were things that I liked a lot,
because you play part in the creativepart, that is, you'
re in the creative process and yousee like, for example, come the
ads. Of course before there werelots of ads, interviews, street advertising,
buses. I don' t knowhow to band things up. We
did everything on the web, allthe content, I mean, there were

(24:18):
a lot of things that I liked, but there were also things that I
noticed, that I say shit aboutme is all that you say here.
I' m missing that I alreadyknew. But of course, in the
end, then too, for circumstancesyou endure, for some things, for
others, because my partner was withsome studies. Well, sometimes life,

(24:40):
everything has its own moment and whenmy son, my second son, was
born, I already saw that Raul, my partner had changed jobs. I
was at a very good job andit was like a time that, apart
from being a good job, requiredme more time to travel than I know
what. Then I said Hostia.Now I' m leaving this and I

(25:03):
didn' t know very well either. Uh, but I say I'
m going to try, try todevote myself to audiovisual, but
in my own way, I mean, working for companies, okay, you
know without mortgage what to say,working for third parties, not my ball
of looking for my clients and goinga little bit to my roll. But
uh, trust. I think that' s where I was saying to see

(25:25):
what' s going on here incare. I don' t know,
of course, I don' tknow, I was screwed up in the
background. Not to say, well, I do, but oysters if you
threw yourself with your second child,yeah, well no. When he was
born I already said I' mgoing to be with him now, because
raul wasn' t there. ThenI say if he' s not here,
he has to be here at home. Sure. Yes, of course

(25:48):
he was traveling a lot at thetime and then I, as I already
did, felt like leaving him,for I said. Well, now I
' m gonna be with my sonand good to be with the kids in
general. Hey, housewife. There' s absolutely nothing wrong Look there I
' m actually gonna have a cookingchannel. There, you missed your chance,
missed your chance. Man, I' d have two million followers now

(26:15):
never. You never know. No, yeah, yeah, I know,
no, but this is cooking forme. I don' t know how
to cook. So and I don' t know, I didn' t
see it, I didn' tsee it either, but I could have.
Yeah, yeah, and that,well, he was chosen. I
spent two years with the kids oneand a half blue and then and at

(26:41):
the end of the year and ahalf, which is the natural thing,
at the end because little and feware taking off, because I started well,
how I' m going to doit, what I' m going
to do. And well, inthe end this idea came out. And,
well, it' s not theidea, because for people who don
' t know you, they'll say yes, they' re already
out here and you know what Idid. Yeah, one day he'
s eating with some friends and wewere just talking. No, no,

(27:04):
no, no, no, no, no, no, no, no,
no, no, no, no, no, no, no,
no, no, no, no, no And I was saying,
well, I don' t knowwhat I' m gonna do, because
of course, now I quit thisjob and I' d really like to
do some of this, but andmy friend told me, but do it
now, you know what' stypical. You came in conversation with a
friend who tells you that you're also fucking fucked up. You make
some amazing videos. I just don' t know what you' re doing,
but of course it' s alreadystarting and I already know what I

(27:26):
said. It wasn' t likea click and one day I was with
Mira, I was breast- feedingmy son by putting him to bed,
I mean, I wasn' tputting him to sleep and I was there
with him. I don' tknow what. And that' s where
a lot of ideas come to youat the time, at least to me
they always came. Then a namecame to me and you lit me up
and I said ah this name tabesclear the electronic music roll of the sound

(27:51):
clear your ben DJs. Yeah,yeah, yeah, yeah. I liked
it not and I said you denyme Host, what name? So good
I said Hostia this name and Ithought good, I' m sure he
' s caught. No, ofcourse I got up. I went to
the computer domain oysters domain. He' s free. I buy it now,
I say look, I don't know what I' m going
to do, but I don't have it. He doesn' t

(28:12):
hear what I' m saying,what a good name you got. Uh,
yeah, I love seeing really coolky. There' s a lot
of people telling me ah name andI don' t. I' ve
always been a super creative aunt withnames. You know no. That'
s how I swear to you,uh, it came to me, it
came to me, pam is thatit got me here and on top that

(28:33):
I was free, which is whatmissed me most because to see the Americans
uncle yes, but they haven't taken that name. It' s
just that you many videos like Ithought how could it be that I'
m not getting this cute name.Yeah, plus, what you said about
your mane, DJs, I mean, I' d be associated with everything
and you said nothing. I'm impossible, of course, and seeing
that I was free, they saycrazy, I buy it there and already

(28:56):
then we' ll see no thentells me an eye no more I did
it all myself, all of mecar, because besides I like the roll,
good to learn, to do anything, that is technological and such and
I put on and says the weband at first I started offering pictured family
videos, worth videos, yes,yes, of the roll. Okay,

(29:17):
well, send me what you've recorded these vacations, or send me
your sister' s wedding videos andwe make a super cool summary video,
and that' s okay And thatwas at first I started to have a
lot of work on this, butI saw that shit. This is funny,
no, but it' s alittle delusional that you' re making
family videos for third parties. Imean, I' m not doing,

(29:41):
I' m not being with,I mean, of course, I'
m not with the kids. NowI' m making video for others and
then I' m going on vacationand I' m not doing this and
I swear to you and I startedgoing in as a loop Yes, no,
then I said no this no,I don' t like it.

(30:02):
So little by little I said good, okay, this is working. If
it works here I can also gowith companies, not sure, make corporate
clear and also thinks that in theend companies, well, families are very
cool but clear and a family hasno budget. Hey, we' re
gonna make a family video. Wehave no clear budget, therefore, clear

(30:22):
to me. So I said well, because I' m going to try
and I was testing with companies andcorporates and super well the truth. And
now I' m all alone withthat, i e making videos corporate to
everyone, for big companies, yes, for companies, personal brands, events,
institutions as well, i e,I have like several branches and very

(30:45):
different things that I also like,things that have nothing to do with each
other. Okay, listen, andif this kind of not if it fails
around here, then there' salways good. You have a bit of
different customers, not that many,because in the end we offer services.
But I mean I' m notpost- limited, but well, yeah,
out there and how is the processof, for example, you to

(31:07):
get a Prospetas client on Linkedin,on Instagram, on word of mouth and
then what you do. Yeah,well, rhodride to see normally clear at
first, because you give voices andabove all get in places no and I
said oh for example, I amin several groups of these. At first
I got into a group that wascalled extraordinary entrepreneurs, because that' s

(31:30):
enough there. You' re goodat doing. I was looking for a
lot, always face- to-face stuff. Okay. I think that
' s what worked best for me. I didn' t encourage myself so
much to ever use Linkedin I neverused. I don' t know the
truth that it was always going toone pam event You talk to each other

(31:52):
this time. I don' tknow what to knock on doors, send
budgets. Hey, this person.I like what he does. I'
m going to write, but likethat, he hears it like that.
I love what you do, youneed it or you need it, so
the videos you make are really cool. I' d like to help you
with things. So that' show things came out to me, and

(32:15):
in the end you get things comingout and you get to meet people.
You get to know people, becauseworking you know people and then it'
s like we don' t.Four years already, sure to stop,
notice, no, but it's there. It' s very good
and clear. Look, for example, me, who' s a copyrighter,
what you want, you really thinkit' s important. The figure
of a copyrighter is the same asthat of a screenwriter, because you do

(32:36):
the scripts. How you do it. No. No, I don'
t, no, I don't do scripts, I mean, we
' re looking for a copyrighter todo it. It' s super important
that if you want to do agood job with a good message, all
this has to be previously worked out. And hey I' m not gonna
see it, yeah what we dois listen to the best. The client

(32:58):
has his copy lighter and says look. I have this script proposal and you
say okay, you have this script. We' re going to give him
an audiovisual pass, we' regoing to adapt him to audiovisual, but
always starting from a job that aprofessional has done, working with that client,
with that person in depth, withthe message, the tone and everything,

(33:20):
because I and many times also whathappened to me is that ah well,
I don' t have a script. I mean, well, we
' re gonna have to hire aperson to do the script for us.
Of course, yes, of course, it' s not that in that
sense, it' s that manytimes when we talk about copy laughs and
there are people who say or canbuy me scripts. And of course,
and I think there are a lotof people who associate screenwriters with movies,

(33:42):
copyrighters with something else, and Idon' t know if it' s
a thin line there. Or itcan be, it can not be for
me a copyrighter, not in theend it is a person who dominates the
verbal language and can prepare you ascript can prepare a text for a web
to see one thing is that yousay no I am a copyrightn specialized in
sales pages. Of course, youknow, but it' s like me,

(34:07):
and for example, I make videos. I can make you any video.
I can get you the other daywe went to record a factory.
Can I also record an event foryou? I can also record you in
other words and I can edit anInstagram ad for you. Well, in
the end, and we make professionalsof this clear and you see super important,

(34:27):
of course, how you see theboom of the video that I think
you put it on your page.Yes, yes, there are many,
there is a barbarity. No,yes, there' s a barbarity,
really. Well, yesterday we weretalking about an agency and the guy,
a marketing agency, and the guyexplained to us that people are a half
- rodrigo of about five hours onInstagram, yeah, watching stories and videos,

(34:51):
man, and I went crazy,crazy, I mean, but it
' s you day. The otherday I saw a statistic that there were
ninety- five million videos a day. Of course, Uncle, it'
s a big animal six thousand andbeaks. For the second time, it
' s a crazy part of yours, it' s crazy. I'

(35:13):
m a little in a fight withthat because of course, in the end
I think oysters is that as asociety we' re zombies. Of course
I don' t know, butlook, let' s talk a little
bit about it. You make anannouncement. You think it' s got
to do with it. It hasto be very important the initial hook,

(35:35):
with the words, not with theimage. Or it' s a set
of first the image and then thewords. How you see it, because
I' ve been studying hooks nowand the hook is always the phrase or
maybe not the image, or it' s a mix. I think you
have to be original and change andit' s super important that you give

(35:59):
a hook. Yeah, it's super important. I don' t
think in words I' m veryspecialized in that. Oysters. Now it
would give me because I was recentlyat a conference and there was a special
guy, realistic spice in arts oftiktok and such and talked and he was
talking a lot about this hooks thing, which was in German and I didn
' t find out, I couldn' t yes, but I did look,

(36:23):
which said there were like three orfour types of hooks and the verbal
yes, it is very important.Then I don' t know if there
was a visual. But what Isee and I already tell you talking to
yesterday' s guy, for example, in this agency, what works today,
what works for you today. Let' s see at the end,
the base is clear. There hasto be a hook, but you can
' t always do the same,not the same. Or is it getting

(36:45):
fashionable one thing and everybody starts doingthat and you know that' s just
two months. People are already likeimmunizing themselves. You see, and you
don' t see it anymore.It' s like and they happen because
they' ve seen it so manytimes already they' re realizing that it
' s a strategy for advertising orfor not knowing what, and I had
done, for example, also thatas attention is already every time it'

(37:09):
s null, like in a videoin a short of one minute or sixty
seconds, an r whatever it isevery three four seconds you have to change
the plane or transition or whatever it' s clear already the person is going
to go boom three seconds, planechanges, point changes such to have it
hooked all the time. Yeah,that' s right, because in the

(37:30):
end the view and the people arethat, they' re kind of dumb
and they need clear changes of attention, sudden things, things that wake you
up a little bit. But I' m telling you, in the end
also the message at copi level.It' s very important, because in
the end you have to be clearlyinterested and if you' re interested,

(37:52):
you don' t need to changeeither. Every three seconds, I mean,
people are listening to something a personis saying because they' re interested
in. Otherwise he wouldn' tkeep everything. I think, uh,
because it' s true that you' re supposed to be involved. I
' m not, I don't know everything. I' m not
a target audience, because I'm the one who sees everything. I
see the whole video because I'm interested in watching it there and it
gets caught up in me. Butit' s funny that the algorithm as

(38:12):
soon as you get stuck in avideo over x and second, you'
re starting to get the same thing. Yeah, and the same theme,
and that' s amazing. Uh, oysters Well, yeah, sure,
when you hit the magnifying glass,you don' t mean no. No,
no, no. You, forexample, to see I consume a
lot Tiktok because I like it worth. You ah, sure, sure,
sure, I see I never wentinto Tiktok. No. It' s

(38:36):
not that I' m not afraidof it. That is, for example,
hundreds of hours. You get inTiktok to watch a video of a
kitchen recipe and if they are morethan x seconds, chances are the next
video has been office. Sure andif they' re more seconds away,
they tell sabel likes the kitchen andthey start putting cooking stuff in you.
All of a sudden, what's going on is you get another random

(39:00):
and you drop the past or youstay you don' t get that movie
curiosity anymore, you have a lotof curiosity left and you start getting curiosities
and cooking curiosities and cooking and ofcourse, you' re getting caught,
you' re getting caught. Suddenlyyou say I' m gonna be here
an hour and a half. Yeah, yeah, doing class. It'
s just crazy, it' scrazy, it' s just that if
you think about it, of courseI think about it and I' m

(39:22):
just saying I can' t,no, no chia, don' t
get tiktok, because it' sjust that you' re gonna mess it
up. If I already have instagram, I say there it is because I,
of course, I, for example, what you told me happens to
me with the Dames magnifying glass,that is, I give him to look
instagram or whatever, and then Isee that I say fuck yes, he
knows me algorithm, because to me, for example, only things come out
of the cinema. It' sworth old and such as piece, good

(39:46):
old honor or current, but otherPelis and Brad Pitt' s, that
' s all. It' samazing. I say I love the magnifying
glass because I come in and Isay clearly they don' t have us
very much trapped, very trapped.And one thing. How you see the
issue of artificial intelligence with the videotheme, because there it is careful.

(40:10):
Uh, yeah, yeah, look, I think we need to stay up
to date and we need to bethere now Well, I just don'
t know if he' s goingto be out there anymore and I don
' t know if you know sora, yeah, of course this. I
think he' s already out.Well, of course, if you mess
with UEP in America, you probablycan access it now. Yeah, sure.

(40:31):
I' m kind of looking forwardto seeing a friend who is also
an editor and so we' rethose two earrings, because we want to
try to do things with this,because we, for example, I'
m quite a user of stock videoplatforms that also to make according to which
videos, to make according to whichvideos, to according to which client?
For you can use these platforms onwhich, then, you enter and seek,

(40:53):
for example, a woman walking withone clear why it costs. Yeah,
because what you have in your headis what you' re finding,
because the woman is Asian and you' re looking for someone you don'
t know or it' s toodressed up and you' re looking for

(41:14):
someone who goes more normal or Idon' t know. Sure, you,
when you' re making a videoor the message is important, the
image you find says a lot ofthings clear, then of course we'
re clear in that sense, Ido, for example, what I think
is that these third- party videosearch platforms. I think this is going
to have to go down, yesor yes, because of course, if

(41:36):
I go into Sora and tell herto make me a video of a barefoot
woman walking on the beach with onewith a white kiss and long hair and
fucking blonde and then I' dgo in there more to look for nothing.
No, and, well, actually, in Camba. I think there
' s a lot of these videos, too. Yeah, you can do
things there, and now with thenew one, the new change, it

(41:59):
looks like you can do crazy things. Yeah, but they' re stock
videos Okay. Sure. What I' m saying is artificial intelligence gets you
down is going to general. Sure, sure, yeah. The other day
I saw a video on Tiktok thatI knew that they had opened or had
opened alone for seven filmmakers and theyran tests and the video came out,

(42:22):
that is, some credible, incredible, but incredible, uh, oyster movies.
But of course, now it's time for you, imagine that
in the consumer hour you become superexpert. How important the edition is then,
because I' ve always said so. I say here they should give
prizes in the Oscars to the extrasand those who ride the movie trailers.

(42:45):
I say why we' re goingthere are real geniuses. Yeah, that
' s why I' m sayinghow important it is then to edit what
' s all the brute that's got of the images. Of course,
I think it' s very important. I think that' s still
going to take a good editor.That will be hard for me for artificial

(43:07):
intelligence to do, because of coursethe creative idea you have in your head
and maybe. But I want tobelieve that I always mean it and also
I looked for it and I don' t know if you know one that
' s called yes or fuck thatwill rage. I didn' t get
it either in the interview with Rocks, but to know if your job will

(43:30):
exist within two thousand thirty or threeyears and the Video editor was fifty percent
of the possibilities. I think thereare a lot of things that will happen
automatically or, for example, aninterview with three cameras or well, something
like that, but then already atrailer or after a thing like that more
like a not personalized other. ThisI think we' re going. I

(43:52):
want to believe that it will takea person to do it or at least
if an artificial intelligence does it,but with a weight, that is,
you will leverage things, but inthe end it will take a person.
Well, let' s see.I think I also use artificial intelligences to
save you time in what everyone likes. In the end we' ll use

(44:16):
it for that, to save ustime with some things, then make it
good. Okay. That' swhy I think personal branding is very important
now. Yes, in my opinion, yes, I think so, which
is very important. No, becauseno matter what you do, I mean,
I' m doing this now,you don' t hear the best.

(44:37):
If tomorrow I change or I quitor whatever. I already have a
personal brand that I can not reformulateor reroute in another way and of course
not, but yes, it isso And listen and corporate agencies and such
do not ask you, for example, to be in tiktok In that is

(45:00):
what network you like best to bein a big corporate agency because it comes
to mind that they are like veryold or very old or already it worked
X And hears tiktok and they saywe will not put to dance little ones.
Like who says you don' tknow what' s going on.
What I' m seeing is that, for example, the companies I work

(45:20):
with if they want videos is likefor their website, for their YouTube,
to document, because something they havedone an event, to advertise or whatever,
and what I see they work with, if they want to have a
lot of content on tiktok they wantto be very present there, they already
have someone im house that is basedand understand me twenty years, twenty,

(45:46):
twenty- five a z. Yeah, yeah, a generation of the Z
generation that' s with this youknow because in the end, for me
Tiktok is super casual, I mean, I do too much. For me
what I do is too formal,too much produced. And in the end,
Tiktok what you consume and what I' ve seen, what it is
is not after something much more spontaneous. No, look, I' m

(46:10):
going to an ice cream shop.No, don' t believe it It
' s changing a lot. Infact, it has already been two years
since China began to make the trendof video of more than five or six
minutes and on a horizontal screen.In fact, in fact, now Tiktok
to almost all great So, almostall great videos? So pimps and such

(46:37):
already have the horizontal screen action.I love this and you see it all
horizontally. In fact, bua wasn' t you the amount of advance,
of ad, of film, oftendency, of film others and always not
trailer of such and you come andgive it and you put it in horizontal,

(46:58):
because it' s being a lotof tendency. Now I like this
and I' m just going togo in to see it. I'
m gonna put it on for asecond. Yeah, yeah, well,
now, then, when the interviewends, I dream about it and so
on, but I' m veryinterested. This is all clear from trailers
and so on, because I'm saying it because they have it on
Instagram. The horizontal is like notall vertical, everything is all yes vertical,

(47:19):
all vertical, and you say tosee, but why. In fact,
I believe that every time the trendand shortly I think it will change.
There' s this on Instagram andit' s going to be longer
and it' s going to bevery important. The story Telli, the
story, the story you tell andnot on Instagram, but on tik tok
Va I am already teaching you insteadof you. You' re teaching me,

(47:43):
but I love it, of course, man, in the end who
knows everything no one is. It' s cool, it' s cool,
but I' ll tell you nowthen I' ll show you what
you' re gonna say oysters Imean, it' s a little more.
Yeah, I' m interested.You know what I realized. On
the one hand, I was alsotelling you because in the end I see
that the bill is clear, Iam more on Instagram. What I see

(48:04):
is getting more viral, what worksmost is what, because that' s
all vertical and there' s notthis you' re telling me. I
mean, it' s very good, it' s not here. But
what I see is a really squirmingvideo of someone who' s talking to
Camera and telling any nonsense or.But things can have a strategy and be

(48:28):
prepared. But there' s nostory taling, there' s no clear
c but that' s clear tosee one thing that I' m also
telling you one thing about artificial intelligence. I think all the video content and
stuff is democratizing. Then of course, the one who is good is going
to be much better and the onewho is bad is obviously not going to

(48:51):
get that much. You don't believe that. Yeah, yeah,
yeah, totally, totally. ButI' m telling you, it gives
me the feeling that you already seean ad first. If you see it
' s an ad, there's no advertisement in Tiktok. Yeah,
and you don' t pass themdirectly. There are some who do and
others who don' t. Okay. Okay, okay, okay, okay,

(49:13):
okay, okay, okay, okay, okay, okay, okay,
okay, okay. Yeah, I' m already getting a lot of priosities.
Of course, there are already many, many very large companies that make
many announcements there, of course,of course I tell you that there are
yes, you have there. Ijust opened up a line of cirs after
you. What I' m tellingyou, what I was seeing was that

(49:34):
it gave me the feeling. Atleast they install that the more crappy,
less prepared, more viral and morereach and more everything. Of course,
they also say, they also saythat now they première more naturality and that
it is not all so super hyperprepared and so on. It' s
a mix. I think there youcan find an intermediate point and you will

(49:59):
find a mix and finally from whereyou do it, not to say if
it' s something genuine that comesout of you that you' re having
a good time, of course,when it' s a little imposted and
a little bit forced, people noticeit and say no. I don'
t know if I do when howmuch. It' s there, curious,

(50:20):
but good, but it' sfine. So now to this day,
corporate videos, you' re doingcool come time value spam, like
I say we' re already almosta horita. That happens fast. Already
moment span of value of Isabel inyour man videos tell me or projects or
things, because the truth that Idon' t know what to tell you

(50:45):
now, but spam in what sensecan not be found ah worth yes,
yes, of course, you don' t have networks in linkedin. Chabel
Castels counts and knows. Come seewhat a good saleswoman you are of yourself
like this, bad, safe,but normal, natural, better not,

(51:07):
but I don' t know tosee if, because I say it always,
if I did in the end youdon' t know what you need
either. Sometimes we think we needa video or an advertising campaign, or
I know, and in the endwe just need to understand what our project
needs at that time and what formatwe think we need to be on YouTube

(51:30):
and instagram, c and in theend listen put on a web, you
have to use the video. Youknow that, it can' t be
rotten. So, if you havea website, put on two or three
videos that reflect a little bit,because you' re what you' re
offering. The video gives a lotof confidence and in the end, I

(51:50):
think it is very important and leveland there are many formats. Then don
' t go crazy about what yousaid or there' s a lot of
video boom. We have to makevideos and we have to be here and
there in tik everything. Who doesn' t know how good it isn'
t that it depends on every brand, every project, every company, every
single one of many things. Then, on the one hand, advise yourself
well with me. If you want, you find me on Linkedin Isabel casteg

(52:15):
also on Instagram your mani videos andon my website, which is under construction
that I have it you know Ilack the web, but I say the
trailers of I am doing like sometrailers. What we said about every type
of video that I do is worthit because I' m interested that when
you go to my website, sayoysters look at Isa, make these event

(52:37):
videos don' t and watch atrailer with five or six images and get
an idea of the kind of clear. If you have an event, you
see that and you say" fuck" I want someone to record me element.
That' s how you know,of course. I also tell you
the same thing when the interview isdone. There' s your page I
wish, yeah, okay, yougot to stick your ass in. We
put a deadline, or what wellyou put in the one that wants to

(53:00):
come this yes, when you goto music for two weeks or exactly that
way, it' s already twothree weeks. So no one. Perfect,
so hey, Isabel, thank youso much for this perfect stunt.
I' ve learned a lot fromthere from film. Look, I don
' t like the classic of theclassic of the classic cinema, but I

(53:23):
like everything Look, I see everythingI see everything I don' t care,
but the classic never caught my attention. I don' t know why,
because there' s a lot ofKorean cinema in Siches. Yeah,
well, yeah, well to seeall Boy you' ve seen her which
All Boy I' m going to, yeah, yeah okay is that I

(53:44):
tell you I saw her in sichis this movie yeah, you know how
crazy people were watching that there.It' s crazy, that' s
that spectacular movie. But then theparasite was the one that did give everyone
a lot of hype there. Andso, but well, very good parasites
as well. So nothing, nothing. Isabel, a lot of rhodrig for

(54:07):
this little while. Now we staya while talking about tension of the Tiktok
Va and nothing we see on thenets is good yes great, many g
rationes. Cha chao? Cha Chao?

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