In this episode of Unicorny, Emma Kriskinans, VP Global Marketing at Tyk, shares her insights on the differences between marketing in big corporations and start-ups.
She draws from her career experience, transitioning from corporate environments through agency into the fast-paced world of start-ups.
By embracing discomfort, pursuing growth, and learning from both successes and failures, Emma's story serves as an inspiration for all of us looking to get on in the volatile marketing business.
Her practical advice on understanding the balance between agility and stability, the importance of following the money, and the value of effective internal marketing and change delivers solid takeaways for both big businesses and start-ups.
If you're seeking to improve your adaptability to different marketing environments, this episode offers valuable lessons and practical strategies to enhance your skills.
About Emma Kriskinans
For the last fifteen years Emma Kriskinans has helped Founders, the C-Suite and Leaders grow their businesses. She has a strong entrepreneurial streak and thrives on purpose-driven initiatives, brand & community marketing, and change management.
Links
Full show notes: Unicorny.co.uk
LinkedIn: Emma Kriskinans | Dom Hawes
Website: Tyk
Sponsor: Selbey Anderson
Episode outline
Differences Between Start-up and Enterprise
Emma's Start-up Journey
Attributes Needed for Marketers
Overcoming Impostor Syndrome
Embracing Risk and Learning from Failure
Lessons for Big Businesses from Start-ups
Lessons for Start-ups from Big Businesses
Internal Marketing
Agility vs. Stability Spectrum
Follow the Money
Joining a Start-up
Embracing Challenges and Learning Opportunities
The Many Faces of Marketing
Marketing as a Dynamic Practice
Key Takeaways for Marketers
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