53. Local Leverage: Are marketers missing the mark with community-driven activation?

In today's episode, part two of our discussion with Adrian Coxon, we explore how marketing drives product innovation and brand competitiveness in B2B. Adrian provides practical ways of using customer feedback and competitive analysis to improve market presence.

• Learn how marketing teams can better represent customer needs in product development.
• Find ways of improving brand recognition in a competitive market.
• Understand the importance of comprehensive market research.
• Recognise the importance of engaging with local communities to boost brand image and relevance.

Learn how embracing AI and community engagement can enhance your marketing effectiveness and customer satisfaction.

About Adrian Coxon 

Operating at board level with a successful track record of building global brands and delivering revenue growth for financial services, e-commerce and tech companies. 

Adrian likes to use a customer-centric, data-driven approach that translates into innovative and authentic advertising campaigns, driving value across the entire customer lifecycle.  

Adrian’s real focus is on strong relationships - when you inspire the right people with a clear vision and empower them to deliver change then great things happen. 

Links  

Full show notes: Unicorny.co.uk  

LinkedIn: Adrian Coxon | Dom Hawes  

Website: Exante 

Sponsor: Selbey Anderson  

Episode outline

• The role of marketing in organizational value
• The importance of understanding customer needs
• Innovation and AI in marketing
• The impact of community engagement on branding
• Ethical considerations in marketing spend
• Building brand identity through local engagement
• 1The effectiveness of engaging locally versus global campaigns
• Shifts in media consumption and advertising post-COVID
• Long-term customer relationship management
• The strategic advantage of building strong brand equity