57. Sayonara Silos! The power of cross-functional teams in marketing

In this episode of Unicorny, Dom Hawes continues the conversation with Géraldine Tenten, a seasoned IBM marketer, about uniting a company around the shared goal of creating happy customers.

They tackle the challenges of aligning sales and marketing, the power of cross-functional "diamond teams," and how digital transformation is reshaping B2B marketing. Can your organization truly put customers at the centre of everything it does? 

Listen in as they uncover key lessons such as: 

• Breaking down internal silos to create a unified customer experience 
• Aligning sales and marketing through shared goals and compensation 
• Creating agile, cross-functional teams focused on customer success 
• Using digital tools to enhance customer engagement and business agility 

Discover how aligning your company around customer success can drive sustainable growth. Listen to the episode now for practical strategies and inspiration! 

About Géraldine Tenten

A high performing executive expert in Digital Transformation, Marketing and Digital Sales with 25+ years of experience designing and implementing strategies in the technology industry, working in Europe, Canada and USA. Proficient in collaborating across the C-suite to drive revenue and business growth.  

Passionate about transforming organizations and partnering with different cultures across roles and skills – bringing diverse teams together through agile methodologies in support of a common vision. Driving engagement and delivering sales results.  

Recognised leadership as B2B Marketing and Communications Jury in the DACH Region and ex-IBM Germany board member 

Links 

Full show notes: Unicorny.co.uk  

LinkedIn: Géraldine Tenten | Dom Hawes  

Website: MANN + HUMMEL 

Sponsor: Selbey Anderson