Welcome to Unpredicted Entrepreneur, a show dedicated to Franchising and Franchise Consulting. Hosts, Sara Waskow: Twitter @FranNetSara LinkedIn Sara Waskow Roxanne Rapske: Twitter @franchisegenie LinkedIn Roxanne Rapske
“The technology we started using from the very beginning has evolved over time, but it’s really brought a lot of transparency to the families we work with. They can log in and see what caregiver is coming, what they did on their last shift, and what the care plan looks like. All of that information is available at their fingertips to help them keep track. We’ve worked with a lot of families where the adult children live ou...
“One of the things the franchisor explained to us is, in bad economic times, you're not going to have this huge amount of people who are going to be interested in what you offer like in normal times. You have to double down on your marketing because those people don’t all go away, there’s just a smaller amount of them who are willing to and still have the financial abilities to buy what we offer. So I doubled down on my ma...
“Don't fall in love with a business or industry, or whatever it is, early on. If you’re looking at franchises, make sure you take the time to talk to other franchisees in the system and talk to a lot of them. Ask the tough questions about worst-case scenarios as well as the positive aspects of the business. Make sure you think about your potential customer base and how that might be evolving because things don't just stay ...
“My networking group was very welcoming. I remember my first meeting where I had to stand up and introduce myself and I stumbled over my words. I knew what I wanted to say, but I just couldn't get it out. And slowly, I've mastered the art of explaining what I do, and they've embraced me. I'm comfortable now.”
One of the things that comes up in every conversation we have with a client is their willingness and ability...
“It's so fun and we've had many renewals. We have franchisees that have been with us for 10 years, and for them to ask for another five, it’s wonderful. I love that we’re also creating options for people. Listen, after 10 years, if you’ve got a thriving, booming business, you can sell it and we’ll be happy for you. Or, you can keep going and continue to build it and we’ll be happy to support you in that decision too. What ...
“My advice is read the E-Myth by Michael Gerber. It's the first business book I ever read, and that set me on the path to franchising because that whole book is all about setting systems and processes in place. It recommends keeping the end in mind as if you're going to franchise your business, even if you never do, because that allows you to truly own a business rather than own a job. Let's face it, when we start a busine...
“Our business is in its infancy. We are truly just scratching the surface of what it is that we're doing. There is so much more growth potential here. Some of the offices across the country are well above 30 million in sales. This has set my eyes and goals towards thinking that we should be closer to 40 million at one point or another. That is extremely exciting.”
Owning a franchise can offer limitless opportunities...
“I hear that question a lot and I think my response is probably always the same. ‘Don’t have analysis paralysis. Don't overanalyze everything.’ If you take too much time to analyze every little detail, your opportunities may pass you by, especially in the franchising world. With these brands opening as quickly as they are, you could lose your territory and your opportunity. Ask the correct questions, do your proper due dil...
“All three of these buckets are very viable reasons to attend this conference.
The first one is you're already in a brand with multiple locations, you're not really interested in another brand, but you want to keep growing the locations you have either through organic growth or acquisitions, and you want to learn how to do that better with less stress, cheaper. This is a conference for you.
The seco...
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