October 31, 2022 • 9 mins
Are you having trouble creating content that resonates well, something that will eventually lead to a successful conversion?
If you answered “Yes” to that - Say no more, because you’re in for a treat in today’s 8-Minute Mic Drop Episode with Natanya Bravo!
Natanya Bravo is the creator and founder of The Bravo Life, a community created to inspire women around the world to realize and actualize their full potential. In this episode, Natanya takes us into a treasure trove of marketing and branding strategies that you can use today to craft magnetic content and messaging that’s perfect for your business!
Episode Highlights:
- Understanding the 3 phases of content and messaging
- How to create content that will resonate with your target audience
- The right time to make an offer
Get to know her better!
- Check out Natanya’s work at https://natanyabravo.com
- Connect with Natanya via Instagram @thebravolife
- Connect with Natanya via Facebook at The Bravo Life by Natanya Bravo
Want to chat with others about this episode?
Join the Untethered & Prosperous: Coffee Chats Exclusive Members-Only Podcast here: https://bit.ly/u-and-p-coffee-chats-invite
If you answered “Yes” to that - Say no more, because you’re in for a treat in today’s 8-Minute Mic Drop Episode with Natanya Bravo!
Natanya Bravo is the creator and founder of The Bravo Life, a community created to inspire women around the world to realize and actualize their full potential. In this episode, Natanya takes us into a treasure trove of marketing and branding strategies that you can use today to craft magnetic content and messaging that’s perfect for your business!
Episode Highlights:
- Understanding the 3 phases of content and messaging
- How to create content that will resonate with your target audience
- The right time to make an offer
Get to know her better!
- Check out Natanya’s work at https://natanyabravo.com
- Connect with Natanya via Instagram @thebravolife
- Connect with Natanya via Facebook at The Bravo Life by Natanya Bravo
Want to chat with others about this episode?
Join the Untethered & Prosperous: Coffee Chats Exclusive Members-Only Podcast here: https://bit.ly/u-and-p-coffee-chats-invite
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:03):
Hey, it's way, and you'relistening to Untethered and Prosperous, the podcast
where we focus on the two biggestthings passionate, purpose driven entrepreneurs need to
untether to become wildly prosperous and successfullyhappy. And those two huge anchors are
bad money stories and chronic self sabotage. So what we do is have real
(00:24):
and inspiring conversations with amazing entrepreneurs whohave done just that. So get ready
to get untethered and get prosperous.Hey, it's way, and welcome to
another episode of the Untethered and Prosperouspodcasts. And yes, once again we'll
have an eight minute Mike drop herewith one of our upcoming guests. Her
(00:47):
name is the Tanya Bravo, creatorand founder of the Bravo Life. Here
to share a little something about whatshe does in terms of how she helps
the women and other entrepreneurs around theirbusiness in marketing, messaging and purpose and
all that fun stuff. So thea minute starts now, Natanya share a
little something to help our audience dosomething a little bit different to help become
(01:11):
untethered, become prosperous or all ofthe above. Yeah, definitely one of
the biggest shifts, both in myown business but also for my clients,
especially for anyone that's in a servicebased industry. And when we're talking about
like messaging right, and how doI reach my ideal client, how do
I talk to people online without soundinglike the used car salesman that none of
(01:32):
us want to talk to. Ilike to kind of really break up content
and messaging into three phases. Andso typically most of your audience is in
phase one or phase two, whichI'll talk about now, but most of
us are talking to our audiences asif they're in phase three. So phase
one or phase two is typically thatthey are either experiencing some situations results,
(01:55):
or that they're not happy with.They want better, they want to shift,
they want to change, but they'renot really aware of what's causing that.
So you know a lot of whatyou talk about on this podcast,
like what's the root thing that's goingon there that will then untether all the
other things. And then we've gotphase two, which is like they're aware
of the root thing, but thenwe're all being thrown all these different solutions
and ideas of what to do next, and so now they're confused of like
(02:17):
what's right for me, Whereas whatmost people trying to do is they will
go right to like, hey,here's my new offer, Come sign up,
come work with me, come joinme. This is great, this
is why you need this. ButI actually don't know that I need allergy
medicine if I think I have amosquito bite, like why are you trying
to sell me allergy? Right?And so I like to really look at
(02:40):
how can you create content that onestarts with you and your authentic story,
so you know a little bit aboutwhat we talked about on our episode,
not pretending to be this perfect expert, but authentically sharing what you know from
either your experiences of yourself or yourexperience is what you've helped over other people
with and starting to help people willsee themselves through a poiloid picture. So
(03:01):
if you can in your content insteadof just saying like you're stressed, you're
overwhelmed. I think we're all taughtto play on the pain points, right.
What if you captured like a poloidpicture of what is life, business,
whatever it is that you help wouldlook like now versus a poloid picture
of after. So that's going tolook different depending on who your ideal client
is. But going beneath the surfaceof like buzzwords and actually give me something
(03:25):
where I can see a visual pictureof like a mom making her kids dinner
and then thinking about her business,going to write a sales page. Right,
I can see that that's not justoh, you're stressed, you're overwhelmed,
you've got so much to do,you're a mom. You're talking to
me on a human level where Ifeel seen and heard, and that's going
to help me understand and tune intowhat are you saying here. I want
(03:46):
to hear more because, yeah,this is something I just thought about.
This is a conversation I just had. And we're not shaming anyone by saying
if you don't do this, likeyour life will be a mess or your
business will be a mess, right, which I think we want to avoid
in content. Then once you've helpthat person understand, Hey, so you're
experiencing all these symptoms, these thingsthat are going on, these results that
you're getting that you're not happy with. Here's what's really underneath that, and
(04:06):
let me explain to you why andhow and what's going on here. Then
that person is ready to hear.Okay, I get that that all makes
sense for me, Well, howdo I fix that? Because I'm being
told I should do yoga, orI should I don't know, read a
book, or I should buy thiscourse or hire this coach or whatever the
case. Maybe they're getting Yeah,they're getting so much noise that they're just
(04:29):
like, they don't know that yoursolution or anyone else solution is right for
them. And so then helping themunderstand all the different option out there and
why they may or may not beright for them. Again, I always
say, even in business, everystrategy works. So I'm never going to
tell you like, oh, ifyou only do one on one coaching,
your business will be a failure.I don't believe that. You know it's
not true. But I'd like tolook at based on your goals for your
(04:54):
business, in your life, whatmakes sense for you, What are the
pros and cons? So this isthe phase where you're gonna want to educate
your audience on all the different optionsthey're probably already considering, they already have
tried, maybe they have or haven'tworked. What's the differences on them,
why they may or may not beright based on your ideal clients unique goals,
so that then by the time theyget to your offer, they're no
(05:14):
longer making a decision over do Ineed this, do I want this?
Is this right for me? Butjust great? I'm in tell me the
details, how does it work?Okay? Perfect? By the time someone
gets to your offers, they shouldalready know and trust that you're someone that
can help them with whatever it isthat you're offering. This is not the
time where they should be deciding thatthat needs to already have happened through your
content, your messaging, how you'reshowing up online, offline in phase one,
(05:36):
in phase two to help someone seeif and why something is of help
to them and how it's actually goingto help them, because again most of
us, myself included, whenever we'redealing with something, we usually don't even
have the right words for it.And so if you come and tell me
like, hey, take this pie, why don't like pie? I don't
want pie. I want Kate,even if the pie is what I actually
(05:59):
need. And so moving your audiencethrough those phases of awareness instead of trying
to just say, hey, clickthe link in my bio, sign up
for my new program, and thencrickets because I don't know why I need
your program exactly? How did youget all that in in less than eight
minutes? That was a treasure troveof tips and strategies, and me being
in this game for a really longtime, I know a lot of what
(06:23):
you're talking about. I just didn'tthink you can get all that in there
in that short period of time.Yeah, obviously what you're doing, but
it's it, but I love itso So to summarize, it's basically understand
the three phases, right, andthen also presented like a conversation like you're
telling a story, like when youmeet somebody for a happy hour and they
want to get to know what's goingon in your life, and you paint
that like you said, polaroid picture, right, Yeah, that polaroid picture,
(06:46):
Yeah, exactly, instead of talkingat people, talking with them in
a conversation with them, right,you know, not Hey, if you're
experiencing blank blank blank, like talkto the person in a real conversation as
if you were talking to one personin front of you, and yes,
exactly what you're saying about creating avisual picture where someone can see themselves washing
their dishes or driving their car orwhatever it is. That you know you
(07:10):
are talking about as you resonate withyour ideal client, right, and then
when you are going to your offer. I love what you're saying is that
you're not even pushing it on them. You're telling them all these different options
that you have and let them toessentially make a choice, which then,
of course, because you're the onetelling them, they probably choose you anyway,
because you're the one that's It's kindof like the Miracle on twenty fourth
(07:30):
Street or whatever that street is thatChristmas Things or Santa Claus and yeah,
telling you to go to the otherstore, but they come back anyway because
they're the one that you referred themto the better solution. Yeah, And
I think it's kind of like thesame way here, but done in a
more intentional way. Right, Sogood, so good. Well you better
(07:53):
have dropped the mic already out thedoor, because that's enough. Because if
you want to hear more, thisis just a little snippet of what all
the good, yummy stuff that wehave in the full episode with Natanya.
If you want to hear more,you gotta make sure you subscribe to the
podcast, set your notifications so thatin the next week or two. When
Natanya's episode drops, you don't missit, and you don't want to miss
(08:13):
it because there's a lot of veryvery good stuff, not just about tips
and strategies, but deeper understanding aboutNatanya's journey to where she is today as
successful as she is today. SoNatania, thank you so much for that.
That was awesome. That was amazing. Why are you still here in
the Microsoft? Thank you? Allright, And that's it for this episode.
(08:41):
Thank you for listening, because youlistening is what inspires our guests and
me to continue doing what we canto help untether and elevate more human beings
to new heights of prosperous success.Now, if what you heard today inspired
you to want to finally untether fromthe bad money stories or chronic self sabotage
(09:01):
behavior patterns that's been holding you back, then you'll want to join our exclusive,
members only private podcast that dives deeperinto the topics discussed here, along
with more actionable strategies, tips andtrainings. Just click on the link in
the description of this episode to findout more. Until next time,
Hey, it's way, and you'relistening to Untethered and Prosperous, the podcast
where we focus on the two biggestthings passionate, purpose driven entrepreneurs need to
untether to become wildly prosperous and successfullyhappy. And those two huge anchors are
bad money stories and chronic self sabotage. So what we do is have real
(00:24):
and inspiring conversations with amazing entrepreneurs whohave done just that. So get ready
to get untethered and get prosperous.Hey, it's way, and welcome to
another episode of the Untethered and Prosperouspodcasts. And yes, once again we'll
have an eight minute Mike drop herewith one of our upcoming guests. Her
(00:47):
name is the Tanya Bravo, creatorand founder of the Bravo Life. Here
to share a little something about whatshe does in terms of how she helps
the women and other entrepreneurs around theirbusiness in marketing, messaging and purpose and
all that fun stuff. So thea minute starts now, Natanya share a
little something to help our audience dosomething a little bit different to help become
(01:11):
untethered, become prosperous or all ofthe above. Yeah, definitely one of
the biggest shifts, both in myown business but also for my clients,
especially for anyone that's in a servicebased industry. And when we're talking about
like messaging right, and how doI reach my ideal client, how do
I talk to people online without soundinglike the used car salesman that none of
(01:32):
us want to talk to. Ilike to kind of really break up content
and messaging into three phases. Andso typically most of your audience is in
phase one or phase two, whichI'll talk about now, but most of
us are talking to our audiences asif they're in phase three. So phase
one or phase two is typically thatthey are either experiencing some situations results,
(01:55):
or that they're not happy with.They want better, they want to shift,
they want to change, but they'renot really aware of what's causing that.
So you know a lot of whatyou talk about on this podcast,
like what's the root thing that's goingon there that will then untether all the
other things. And then we've gotphase two, which is like they're aware
of the root thing, but thenwe're all being thrown all these different solutions
and ideas of what to do next, and so now they're confused of like
(02:17):
what's right for me, Whereas whatmost people trying to do is they will
go right to like, hey,here's my new offer, Come sign up,
come work with me, come joinme. This is great, this
is why you need this. ButI actually don't know that I need allergy
medicine if I think I have amosquito bite, like why are you trying
to sell me allergy? Right?And so I like to really look at
(02:40):
how can you create content that onestarts with you and your authentic story,
so you know a little bit aboutwhat we talked about on our episode,
not pretending to be this perfect expert, but authentically sharing what you know from
either your experiences of yourself or yourexperience is what you've helped over other people
with and starting to help people willsee themselves through a poiloid picture. So
(03:01):
if you can in your content insteadof just saying like you're stressed, you're
overwhelmed. I think we're all taughtto play on the pain points, right.
What if you captured like a poloidpicture of what is life, business,
whatever it is that you help wouldlook like now versus a poloid picture
of after. So that's going tolook different depending on who your ideal client
is. But going beneath the surfaceof like buzzwords and actually give me something
(03:25):
where I can see a visual pictureof like a mom making her kids dinner
and then thinking about her business,going to write a sales page. Right,
I can see that that's not justoh, you're stressed, you're overwhelmed,
you've got so much to do,you're a mom. You're talking to
me on a human level where Ifeel seen and heard, and that's going
to help me understand and tune intowhat are you saying here. I want
(03:46):
to hear more because, yeah,this is something I just thought about.
This is a conversation I just had. And we're not shaming anyone by saying
if you don't do this, likeyour life will be a mess or your
business will be a mess, right, which I think we want to avoid
in content. Then once you've helpthat person understand, Hey, so you're
experiencing all these symptoms, these thingsthat are going on, these results that
you're getting that you're not happy with. Here's what's really underneath that, and
(04:06):
let me explain to you why andhow and what's going on here. Then
that person is ready to hear.Okay, I get that that all makes
sense for me, Well, howdo I fix that? Because I'm being
told I should do yoga, orI should I don't know, read a
book, or I should buy thiscourse or hire this coach or whatever the
case. Maybe they're getting Yeah,they're getting so much noise that they're just
(04:29):
like, they don't know that yoursolution or anyone else solution is right for
them. And so then helping themunderstand all the different option out there and
why they may or may not beright for them. Again, I always
say, even in business, everystrategy works. So I'm never going to
tell you like, oh, ifyou only do one on one coaching,
your business will be a failure.I don't believe that. You know it's
not true. But I'd like tolook at based on your goals for your
(04:54):
business, in your life, whatmakes sense for you, What are the
pros and cons? So this isthe phase where you're gonna want to educate
your audience on all the different optionsthey're probably already considering, they already have
tried, maybe they have or haven'tworked. What's the differences on them,
why they may or may not beright based on your ideal clients unique goals,
so that then by the time theyget to your offer, they're no
(05:14):
longer making a decision over do Ineed this, do I want this?
Is this right for me? Butjust great? I'm in tell me the
details, how does it work?Okay? Perfect? By the time someone
gets to your offers, they shouldalready know and trust that you're someone that
can help them with whatever it isthat you're offering. This is not the
time where they should be deciding thatthat needs to already have happened through your
content, your messaging, how you'reshowing up online, offline in phase one,
(05:36):
in phase two to help someone seeif and why something is of help
to them and how it's actually goingto help them, because again most of
us, myself included, whenever we'redealing with something, we usually don't even
have the right words for it.And so if you come and tell me
like, hey, take this pie, why don't like pie? I don't
want pie. I want Kate,even if the pie is what I actually
(05:59):
need. And so moving your audiencethrough those phases of awareness instead of trying
to just say, hey, clickthe link in my bio, sign up
for my new program, and thencrickets because I don't know why I need
your program exactly? How did youget all that in in less than eight
minutes? That was a treasure troveof tips and strategies, and me being
in this game for a really longtime, I know a lot of what
(06:23):
you're talking about. I just didn'tthink you can get all that in there
in that short period of time.Yeah, obviously what you're doing, but
it's it, but I love itso So to summarize, it's basically understand
the three phases, right, andthen also presented like a conversation like you're
telling a story, like when youmeet somebody for a happy hour and they
want to get to know what's goingon in your life, and you paint
that like you said, polaroid picture, right, Yeah, that polaroid picture,
(06:46):
Yeah, exactly, instead of talkingat people, talking with them in
a conversation with them, right,you know, not Hey, if you're
experiencing blank blank blank, like talkto the person in a real conversation as
if you were talking to one personin front of you, and yes,
exactly what you're saying about creating avisual picture where someone can see themselves washing
their dishes or driving their car orwhatever it is. That you know you
(07:10):
are talking about as you resonate withyour ideal client, right, and then
when you are going to your offer. I love what you're saying is that
you're not even pushing it on them. You're telling them all these different options
that you have and let them toessentially make a choice, which then,
of course, because you're the onetelling them, they probably choose you anyway,
because you're the one that's It's kindof like the Miracle on twenty fourth
(07:30):
Street or whatever that street is thatChristmas Things or Santa Claus and yeah,
telling you to go to the otherstore, but they come back anyway because
they're the one that you referred themto the better solution. Yeah, And
I think it's kind of like thesame way here, but done in a
more intentional way. Right, Sogood, so good. Well you better
(07:53):
have dropped the mic already out thedoor, because that's enough. Because if
you want to hear more, thisis just a little snippet of what all
the good, yummy stuff that wehave in the full episode with Natanya.
If you want to hear more,you gotta make sure you subscribe to the
podcast, set your notifications so thatin the next week or two. When
Natanya's episode drops, you don't missit, and you don't want to miss
(08:13):
it because there's a lot of veryvery good stuff, not just about tips
and strategies, but deeper understanding aboutNatanya's journey to where she is today as
successful as she is today. SoNatania, thank you so much for that.
That was awesome. That was amazing. Why are you still here in
the Microsoft? Thank you? Allright, And that's it for this episode.
(08:41):
Thank you for listening, because youlistening is what inspires our guests and
me to continue doing what we canto help untether and elevate more human beings
to new heights of prosperous success.Now, if what you heard today inspired
you to want to finally untether fromthe bad money stories or chronic self sabotage
(09:01):
behavior patterns that's been holding you back, then you'll want to join our exclusive,
members only private podcast that dives deeperinto the topics discussed here, along
with more actionable strategies, tips andtrainings. Just click on the link in
the description of this episode to findout more. Until next time,
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