Consumer insights and generational differences

On this episode of Market Digest we’re featuring Jonna Parker Principal at IRI Fresh Foods Practice and guest speaker at the Executive Conference. Jonna walks us through differences in generational buying patterns, learning the importance of adjusting to those differences, and consumer insights into Cage-Free eggs and inflationary pressures.

Come see Jonna at Urner Barry’s Executive Conference
www.urnerbarry.com/executive