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October 7, 2025 4 mins
Virgin Group BioSnap a weekly updated Biography.

Today Virgin Group’s pulse is strongest in travel and wellness, with news breaking from Virgin Active and Virgin Atlantic that ripples across the brand’s story. According to City AM, Virgin Active, the gym chain founded by Sir Richard Branson, has dramatically cut its annual losses, dropping to £78.1 million for 2024 from £146.7 million the year before, a clear sign that post-pandemic health consciousness is fueling a comeback. The company’s adult membership is now above pre-pandemic levels at over one million. While city clubs still feel the pinch from remote work trends, residential sites are thriving, and board statements highlight a strong foundation for further global growth. The long-rumored IPO is still out of reach, with no London listing materializing despite speculation last year.

On the travel front, Virgin Atlantic is taking center stage in headlines from Aviation Week and SAS Group, unveiling a major codeshare expansion with Scandinavian Airlines (SAS). Effective from October 6, SAS customers can book Virgin Atlantic flights from London Heathrow to major destinations like Cape Town, Johannesburg, Dubai, and the Maldives. Virgin’s Chief Commercial Officer Juha Jarvinen described this as deepening their SkyTeam alliance and opening seamless connections for both business and leisure travelers. This move could mark a strategic boost in share-of-market and elevated premium experience for international travelers.

Virgin Voyages, the cruise arm, makes waves with cultural and sales updates, as reported by VV Insider. Scarlet Lady premiered a new stage show called Booked and launched Club Caliente, a Latin party now gracing multiple ships. There’s buzz about New Year’s Eve 2025 sailings with announced musical lineups and exclusive parties, plus limited-time offers on future itineraries through 2027. Travel insiders note early updates to dining windows and the last chance for customers to score legacy fare perks, which could spark another booking rush.

Social and entertainment stories swirl too. Holly Branson’s blog on Virgin’s official site is spotlighting Virgin Atlantic’s diversity push, celebrating gender-neutral uniforms, a leadership team that’s now 47 percent female, and new inclusion initiatives. Meanwhile, Virgin Hotels Edinburgh is driving local engagement with October events ranging from Cocktail Week to artist residencies, tapping into regional buzz according to What’s On In Edinburgh.

No major headlines or credible sources suggest new deals, executive drama, or surprise business pivots elsewhere in Virgin Group right now. Virgin Galactic’s much-hyped Atlas Viewing flights remain aspirational, and mainstream outlets like Chronicle Journal say interstellar trips are still a dream, not an imminent reality.

Across social channels, commentary is focused on the codeshare expansion, Virgin Active’s financial resurgence, and cruise entertainment. Sir Richard Branson, once again in the spotlight through recent Graham Bensinger interviews, revisited virgin’s journey from indie records to private space travel, reinforcing his role as the brand’s intrepid storyteller rather than its day-to-day dealmaker.

The biggest indicators for Virgin Group’s next chapter point to consumer experience: more connected journeys, wellness momentum, and progressive social culture—all on display, all verifiable.

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Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Today, Virgin Group's pulse is strongest in travel and wellness,
with news breaking from Virgin Active and Virgin Atlantic that
ripples across the brand's story. According to city Am, Virgin Active,
the gym chain founded by Sir Richard Branson, has dramatically
cut its annual losses, dropping to seventy eight pounds and

(00:20):
ten pence million for twenty twenty four from one hundred
and forty six pounds and seventy pence million the year before,
a clear sign that post pandemic health consciousness is fueling
a comeback. The company's adult membership is now above pre
pandemic levels at over one million. While city clubs still
feel the pinch from remote work trends, residential sites are

(00:43):
thriving and board statements highlight a strong foundation for further
global growth. The long rumored IPO is still out of reach,
with no London listing materializing despite speculation last year. On
the travel front, Virgin Atlantic is taking center stage and
headlines from av and SAS Group unveiling a major code

(01:03):
share expansion with Scandinedian Airlines SAS, effective from October sixth
SaaS customers can book Virgin Atlantic flights from London Heathrow
to major destinations like Cape Town, Josn Hurd to Buy
and the Maldives. Virgin's Chief commercial officer, Yua Jarvinin described

(01:23):
this as deepening their Sky Team alliance and opening seamless
connections for both business and leader travelers. This move could
mark a strategic boost in share of market and elevated
premium experience for international travelers. Virgin Voyages the cruise arm
makes waves with cultural and sales updates. As reported by

(01:45):
VV insider, Scarlett Lady premiered a new stage show called
Booked and launched Club Caliente, a Latin party now gracing
multiple ships. There's buzz about New Year's Eve twenty twenty
five sailings with announced musical lineups and exclusive parties, plus

(02:06):
limited time offers on future itineries through twenty twenty seven.
Travel insiders note early updates to dining windows and the
last chance for customers to score legacy Fair perks, which
could spark another booking rush. Social and entertainment stories swirl too.
Holly Branson's blog on Virgin's official site is spotlighting Virgin

(02:27):
Atlantic's diversity push, celebrating gender neutral uniforms, a leadership team
that's now forty seven percent female and new inclusion initiatives. Meanwhile,

(02:57):
Virgin Hotels Edinburgh is driving local engagement with October events
ranging from Cocktail Week to artist residencies, tapping into regional
and fresh watches with the London Grave for the Wake Couple.
No major headlines or credible sources suggest new deals, executive
drama or surprise business pivots elsewhere in Virgin Group. Right now,

(03:20):
Virgin Galactics, much hyped Atlas viewing flights remain aspirational, and
mainstream outlets like Chronicle Journal say interstellar trips are still
a dream, not an imminent reality. Across social channels, commentary

(03:54):
is focused on the codeshare expansion, Virgin Active's financial resurgence,
and crew entertainment. Sir Richard Branson once again in the
spotlight through recent Graham Benzinger interviews revisited Virgin's journey from
indie records to private space travel, reinforcing his role as
the brand's intrepid storyteller rather than its day to day

(04:16):
deal maker. The biggest indicators for Virgin Group's next chapter
point to consumer experience, more connected journeys, wellness, momentum, and
progressive social culture, all on display, all verifiable, and that
is it for today. Make sure you hit the subscribe
button and never miss an update on Virgin Group. Thanks

(04:37):
for listening. This has been a Quiet Please production. For
more check out Quiet Please dot AI or search the
term brand biography wherever you listen
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