Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

The Messaging and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications & Optics Strategist Illuminating Authoritative Intelligence and Amplifying Authentic Experts. Growing, grafting and branching a brand with a clear and transparent foundation that aligns its messaging, optics, content, communication, perceptions and presence, can offer the greatest chance for the desired response. This is done through strategic blueprinting across the array of branding, development, communication, organization, messaging, marketing and moral strategies in order to build the most solid and sound foundation possible. By focusing on highlighting truth over hype, while organizing and harmonizing the creativity, honesty, transparency, clarity and uniformity, the deliverable stands out with truth and respect. This is not for those trying to appear as experts with no experience or ability. This is only for experts with genuine authority that are looking to stand out in today’s world both online and off. https://lorenweisman.com/ * © 2025 Loren Weisman All Rights Reserved ® ℗ *

Episodes

February 3, 2025 12 mins
Fake Amazon reviews are a growing issue impacting consumer trust and marketplace integrity. In this Podcast Episode, Loren Weisman, a brand communications strategist, dives into how these deceptive practices affect online reputation and brand safety.

Learn actionable strategies for spotting fake reviews, protecting your brand integrity, and navigating e-commerce challenges in this podcast episode of Wait What Really OK. These insig...
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The discovery process is a critical step in client onboarding for me. In this podcast, Loren Weisman explains The Secret Sauce of sorts to my Client Onboarding: My Initial Discovery Steps Explained. 
I share my way on how to conduct effective discovery calls and implement actionable onboarding strategies to align with client needs. I also explore transparent client communication and the importance of building client trust from the f...
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Where Has All the Vetting Gone? Why Don’t People Double Check What They Are ToldIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the decline of vetting in hiring, collaborations, and partnerships.

He discusses how a lack of source verification and expert validation can harm brand credibility and reputation management. Learn why vetting is essential for buildin...
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Product Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin discuss the essential role of a product manager.

They explore how product management impacts product execution, product strategy, and performance metrics. Learn how understanding product visioning and roadmapping tools can help businesses impr...
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Popularity and Hype Over Authority and Truth: How Google Search Has Lost Credibility

In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credi...
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In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI tools transparently and ethically to support businesses while maintaining trust and authenticity. Loren discusses responsible AI for business, emphasizing transparency in AI use and the importance of vetting generative AI content.

Discov...
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What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and optics strategist. It explores how strategic messaging, branding insights, and optics consulting can strengthen the foundation of a brand, product, business, or story.

A messaging and optics strategist evaluates communication patterns, me...
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Are most motivational and business coaches bad for you? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, Loren Weisman dives into the risks of trusting coaches who rely on hype instead of expertise. He questions the qualifications of many motivational and business coaches, exposing how some use flashy marketing tactics to appear credible while lacking real-world experience. Loren challenges liste...
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Uncover the truth behind Amazon bestseller claims and explore how the 16,000 book categories on the platform are often manipulated to create misleading accolades. In this episode of Wait What Really OK, Brand Communications and Optics Strategist Loren Weisman dives deep into the murky waters of book promotion practices.

From inflated bestseller titles to questionable marketing tactics, Loren sheds light on how authenticity and auth...
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In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the phenomenon of having more coaches on the sidelines than players on the field.

When considering coaches, ask yourself: do they support, strengthen, and ground you with authenticity and authority? Do they provide practices and posture, stability and security, experience and education, humility and honesty?

Are...
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In this episode of the Wait What Really OK Podcast, Loren Weisman dives into the critical distinction between sharing opinions and stating facts. Tailored for influencers, content creators, coaches, strategists, consultants, and professionals in industries like healthcare, legal, construction, real estate, and startups, this discussion highlights how embracing transparency and authenticity can transform communication strategies.

We...
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In this episode of Wait What Really OK, Loren Weisman dives deep into the critical role of authenticity in opinions and data, particularly in marketing, social media, and business strategy. Targeting influencers, content creators, coaches, consultants, and professionals in industries like healthcare, legal, construction, and real estate, this episode challenges the growing trend of manipulated opinions and artificial engagement.

Lor...
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The podcast episode “Shop Local Shaming and Small Business Messaging Missteps” from the Wait What Really OK Brand Communications and Optics Podcast with Loren Weisman dives into the critical nuances of small business messaging strategies. In this episode, Loren explores how shaming tactics, often used to encourage local shopping, can backfire and alienate potential customers. Instead, he emphasizes the importance of crafting messag...
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A brand messaging mission statement is more than just words. It's about aligning authentic branding with authority, humility, and integrity. In this podcast episode, Loren Weisman, Brand Communications and Optics Strategist, shares his approach to brand communications methodology. He discusses how strategic outreach, visibility strategies, and engagement strategies can amplify presence while maintaining authenticity.

Loren emphasiz...
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In this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman delves into the critical balance of strategic patience and pressure when preparing a launch. This episode provides actionable insights to help you navigate the complexities of launching a product, service, or business. Loren emphasizes the importance of understanding your unique context, avoiding one-size-fits-all advice, an...
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Voting is a right, not an obligation. In this episode of Wait What Really OK, Loren Weisman explores the messaging surrounding voting and the societal pressures often tied to it. This discussion challenges the conventional narrative around voting campaigns. Loren emphasizes the importance of informed participation over guilt-driven action, offering insights that resonate with those seeking authenticity and transparency in communica...
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The episode “Mary Poppins Messaging and Practically Perfect Perceptions” from the Wait What Really OK Podcast with Loren Weisman digs into the art of authentic communication and strategic messaging. This podcast is tailored for creators, coaches, consultants, strategists, small businesses, and startups looking to refine their brand messaging to connect more effectively with their audience. Loren explores the challenges of achieving...
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In this episode of Wait What Really OK, Brand Communications and Optics Strategist Loren Weisman dives deep into the art of authentic messaging and its impact on introductions and perception. Geared toward creators, coaches, strategists, consultants, small businesses, startups, and professionals, this discussion unpacks how genuine communication can elevate your authority while fostering meaningful connections. By focusing on trans...
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This episode of Wait What Really OK, Brand Communications and Optics Podcast explores practical strategies for podcast guest soliciting and host booking. Hosted by Loren Weisman, a brand communications and optics strategist, the discussion focuses on amplifying authentic experts, building trusted authority, and improving audience engagement.

Whether you're a podcast host or guest, these insights can help you amplify your presence an...
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The coaching industry has seen explosive growth in recent years, but not all coaches bring the expertise or accountability needed to truly and authentically guide clients. In this episode of Wait What Really OK, Loren Weisman jumps into some of the critical issues surrounding coaching with accountability and how to identify honorable coaches. From the pitfalls of the greed style marketing driven coaches to the ethical standards tha...
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