Wait What Really OK with Loren Weisman

Wait What Really OK with Loren Weisman

The Brand Communications and Optics Podcast Wait What Really OK is a methodical, comical and informational podcast sharing authentic brand messaging, optics approaches & strategies for honorable authority driven businesses. Loren Weisman is a Brand Communications and Optics Strategist focused on building truthful, transparent messaging and optics foundations so authoritative experts and organizations can stand out authentically in competitive landscapes. His methodology centers on strategic blueprinting before marketing, aligning brand strategy, messaging refinement, communication optimization, crisis communication and optics, and digital media/marketing strategy to create clear, uniform, and effective presence. His background includes participation on 700+ albums as a drummer and producer, TV production credits with ABC, NBC, FOX, CBS, and TLC, and authorship of Music Business for Dummies and The Artist’s Guide to Success in the Music Business. https://lorenweisman.com/ * © 2025 Loren Weisman All Rights Reserved ® ℗ *

Episodes

Fake Authors Using AI: Exposing Fake Authorship in the Age of AI

August 9, 2025 • 27 mins
Are you concerned about how artificial intelligence is reshaping what it means to be an author? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I share my take on the growing trend of fake authors using AI to make false books.
 
Fake authority is on the rise. Across social media, ads push quick hit book creation tools promising instant authorship, often marketed as the next big trend for professio...
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Planning a Brand Strategy Blueprint for Your Book: Steps for Real Authority

June 5, 2025 • 36 mins
Start your book the right way with a brand strategy blueprint. In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, I break down what it means to plan your book with purpose and clarity. Many people rush to write a book for the wrong reasons. Some want to look like an authority. Some use AI or quick prompts to get it done fast. But if you want your story to stand out and build real credibility, you n...
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Honest AI will not replace humans.

May 20, 2025 • 45 mins
Can AI truly replace humans, or is there a better path forward? I’m Loren Weisman, a Brand Communications and Optics Strategist, and in this episode of Wait What Really OK, titled “Honest AI Will Not Replace Humans: A Hope for the Future of Ethical AI,” I dive into this pressing question. This podcast video targets Creators, Coaches, Investors, Strategists, Consultants, Small Businesses, Startups, and Professionals who value trust ...
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How My Daughter Changed My Approach to Business Integrity

May 13, 2025 • 31 mins
Hey there, I’m Loren Weisman, Brand Communications and Optics Strategist, and welcome to Wait What Really OK. In this episode, “How My Daughter Changed My Approach to Business Integrity” I open up about the deep impact my daughter has had on my life and career.

Fatherhood shifted everything for me. It reshaped my views on ethical business practices and business integrity. I share stories from my past in music and TV, where deception...
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Fake amazon reviews and ways to navigate through them.

February 3, 2025 • 12 mins
Fake Amazon reviews are a growing issue impacting consumer trust and marketplace integrity. In this Podcast Episode, Loren Weisman, a brand communications strategist, dives into how these deceptive practices affect online reputation and brand safety.

Learn actionable strategies for spotting fake reviews, protecting your brand integrity, and navigating e-commerce challenges in this podcast episode of Wait What Really OK. These insig...
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First Discovery steps I take with clients and onboarding approaches

January 9, 2025 • 10 mins
The discovery process is a critical step in client onboarding for me. In this podcast, Loren Weisman explains The Secret Sauce of sorts to my Client Onboarding: My Initial Discovery Steps Explained. 
I share my way on how to conduct effective discovery calls and implement actionable onboarding strategies to align with client needs. I also explore transparent client communication and the importance of building client trust from the f...
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Where has all the vetting gone? WWROK with Loren Weisman

November 5, 2024 • 13 mins
Where Has All the Vetting Gone? Why Don’t People Double Check What They Are ToldIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the decline of vetting in hiring, collaborations, and partnerships.

He discusses how a lack of source verification and expert validation can harm brand credibility and reputation management. Learn why vetting is essential for buildin...
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Discerning and Defining a product manager role

August 16, 2024 • 30 mins
Product Manager: One of the Most Misunderstood Roles in TechIn this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, and Derrick Boudwin discuss the essential role of a product manager.

They explore how product management impacts product execution, product strategy, and performance metrics. Learn how understanding product visioning and roadmapping tools can help businesses impr...
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Google it or googling it does not provide authority answers

February 8, 2024 • 17 mins
Popularity and Hype Over Authority and Truth: How Google Search Has Lost Credibility

In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, discusses the shift in Google search results from authority and truth to popularity and hype. He examines how this impacts branding, marketing credibility, and digital trust. Learn why relying solely on Google search may not provide credi...
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Artificial Intelligence Statement from FSG. How we use AI.

February 8, 2023 • 9 mins
In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, shares insights into FSG's approach to artificial intelligence. Learn how FSG uses AI tools transparently and ethically to support businesses while maintaining trust and authenticity. Loren discusses responsible AI for business, emphasizing transparency in AI use and the importance of vetting generative AI content.

Discov...
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What is a messaging and optics strategist?

January 2, 2023 • 19 mins
What is a messaging and optics strategist? This episode of the Wait What Really OK Brand Communications and Optics Podcast, hosted by Loren Weisman, dives into the role and value of a messaging and optics strategist. It explores how strategic messaging, branding insights, and optics consulting can strengthen the foundation of a brand, product, business, or story.

A messaging and optics strategist evaluates communication patterns, me...
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Are most motivational and business coaches bad for you?

December 8, 2022 • 20 mins
Are most motivational and business coaches bad for you? In this episode of the Wait What Really OK, Brand Communications and Optics Podcast, Loren Weisman dives into the risks of trusting coaches who rely on hype instead of expertise. He questions the qualifications of many motivational and business coaches, exposing how some use flashy marketing tactics to appear credible while lacking real-world experience. Loren challenges liste...
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Amazon best selling book claims and the 16,000 book categories

August 30, 2022 • 19 mins
Uncover the truth behind Amazon bestseller claims and explore how the 16,000 book categories on the platform are often manipulated to create misleading accolades. In this episode of Wait What Really OK, Brand Communications and Optics Strategist Loren Weisman dives deep into the murky waters of book promotion practices.

From inflated bestseller titles to questionable marketing tactics, Loren sheds light on how authenticity and auth...
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More coaches on the sidelines than players on the field.

June 13, 2022 • 27 mins
In this episode of the Wait What Really OK podcast, Loren Weisman, a brand communications and optics strategist, explores the phenomenon of having more coaches on the sidelines than players on the field.

When considering coaches, ask yourself: do they support, strengthen, and ground you with authenticity and authority? Do they provide practices and posture, stability and security, experience and education, humility and honesty?

Are...
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Sharing opinions instead of trying to state facts may help.

November 5, 2021 • 25 mins
In this episode of the Wait What Really OK Podcast, Loren Weisman dives into the critical distinction between sharing opinions and stating facts. Tailored for influencers, content creators, coaches, strategists, consultants, and professionals in industries like healthcare, legal, construction, real estate, and startups, this discussion highlights how embracing transparency and authenticity can transform communication strategies.

We...
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Amplified authentic opinions and intelligence to consider.

January 11, 2021 • 24 mins
In this episode of Wait What Really OK, Loren Weisman dives deep into the critical role of authenticity in opinions and data, particularly in marketing, social media, and business strategy. Targeting influencers, content creators, coaches, consultants, and professionals in industries like healthcare, legal, construction, and real estate, this episode challenges the growing trend of manipulated opinions and artificial engagement.

Lor...
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Shop local shaming and small business messaging missteps.

November 26, 2020 • 21 mins
The podcast episode “Shop Local Shaming and Small Business Messaging Missteps” from the Wait What Really OK Brand Communications and Optics Podcast with Loren Weisman dives into the critical nuances of small business messaging strategies. In this episode, Loren explores how shaming tactics, often used to encourage local shopping, can backfire and alienate potential customers. Instead, he emphasizes the importance of crafting messag...
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Brand messaging mission statement and message methodology

November 10, 2020 • 30 mins
A brand messaging mission statement is more than just words. It's about aligning authentic branding with authority, humility, and integrity. In this podcast episode, Loren Weisman, Brand Communications and Optics Strategist, shares his approach to brand communications methodology. He discusses how strategic outreach, visibility strategies, and engagement strategies can amplify presence while maintaining authenticity.

Loren emphasiz...
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Strategic patience and pressure when preparing a launch

November 1, 2020 • 23 mins
In this episode of the Wait What Really OK podcast, Brand Communications and Optics Strategist Loren Weisman delves into the critical balance of strategic patience and pressure when preparing a launch. This episode provides actionable insights to help you navigate the complexities of launching a product, service, or business. Loren emphasizes the importance of understanding your unique context, avoiding one-size-fits-all advice, an...
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Do not vote if you do not want to vote. Voting is a right.

October 14, 2020 • 15 mins
Voting is a right, not an obligation. In this episode of Wait What Really OK, Loren Weisman explores the messaging surrounding voting and the societal pressures often tied to it. This discussion challenges the conventional narrative around voting campaigns. Loren emphasizes the importance of informed participation over guilt-driven action, offering insights that resonate with those seeking authenticity and transparency in communica...
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