KCAA: Wellness Jocks (Sat, 24 May, 2025)

KCAA: Wellness Jocks on Sat, 24 May, 2025

Episode Transcript

Speaker 1 (00:00):
This message furnished by the National Association of Broadcasters, or
We're on.

Speaker 2 (00:04):
Board casey aas Inland Talk Express KCAA Home Linda ten
to fifty am, the station that leads nobles her behove.

Speaker 3 (00:18):
Welcome to Wellness Jocks, where Athletes meets Wellness Innovations, starring
Rich Walker and Russ Allen.

Speaker 4 (00:29):
Hi, this is Russ Allen. Introduce yourself to Name's Jordan.

Speaker 5 (00:33):
That I got into fitness and health coaching from wrestling.
I come from a I'm a short, bald Jewish guy.
I come from a very short Jewish family, and my
mom was very worried that my brother and I were
going to get picked on in school. And she walked
into the living room one day. I was lying on
the couch and I was eight years old, and she said,
I'm gonna put you to in wrestling. And the only

(00:55):
wrestling that I knew at that time was WWE style wrestling.
So I remember I looked up at her and I
was like, you want me to hit someone with a chair,
and she was like, no, idiot, it's the Olympic sty wrestling.
And so basically I got very quickly. I fell in
love with wrestling it's terrible. In school, I was in
a special education. I wasn't good at taking tests. I

(01:15):
had ADHD. I was the black sheep in my family
because everyone else was very good at school, doctors, lawyers, professors,
everyone else that's super smart, and I was the not
smart one. But I was very athletic, and so I
fell in love with wrestling. And by the time I
got to high school, I made varsity. As a freshman.
I beat a junior out for the varsity spot. And
I grew up just outside of Boston, Massachusetts, a suburb

(01:37):
of Boston. And when I made varsity as a freshman,
I was fourteen. Mainly go up against sixteen seventeen eighteen
year olds and there's big, big strength differential, big strength differential,
and so I was like, I need to figure out
how I can get stronger because you have to lose
weight when you're wrestling, cutting weight, So how do I
lose weight while getting stronger. I ended up I found

(01:57):
a gym A couple of times over for me, a
town called new in Massachusetts. There was a gym that
I reached out to. I wrote a message. I said, hey, listen,
I'll take the trash out I'll clean the floor, I'll
do anything you want me to do. Just let me
come and learn from you. And had to strength train.
And I was very blessed because number one, they took
me under their wing, they said yes. And number two
is they were unbelievably science based. It was a very

(02:18):
high level, science based facility. And from fourteen years old.
That's why I I interned there and worked there, and
that's how I got involved with strength and conditioning and
nutrition and performance. And I've been doing it since I
was fourteen. That's the only job I've ever had.

Speaker 4 (02:32):
I was a high school wrestler.

Speaker 5 (02:33):
Oh nice, and.

Speaker 4 (02:35):
I unlike yourself, but I didn't have a lot of
athletic skills. So high school football, right, and I tell
people I played the position left out. I was sure slow,
they're whole deal.

Speaker 6 (02:50):
But I had I made Rudy look good.

Speaker 4 (02:52):
I would say, not that kind of good.

Speaker 6 (02:54):
Hey, yeah.

Speaker 4 (02:55):
But but my vengeance was my older boy came home
one night and he played baseball and he said, I
went out for wrestling. And I had taught them when
they were kids to wrestley. I knew something, and but
he was so strong. Even though he wrestle, he pinned
every kid for the first it's a great sport. Oh,
there's nothing like you're talking about accountability when you oh yeah,

(03:19):
and that's it. Yeah, there's really nothing between you and
that you're back to that match.

Speaker 5 (03:25):
Can't blame anyone else but yourself. It's no matter what,
it's no no other teammate, no coaches. If you lose,
and that's it. And then it's also it teaches you
to be humble, teaching, be disciplined, accountable if and it's.

Speaker 4 (03:39):
A team sport too, so you're winning for the other guys.

Speaker 5 (03:43):
Yes, you get.

Speaker 4 (03:44):
Beat if the team wins, it's okay, but you really
you got to show. You got to come out and
make it. But I'm sorry, but a freshman wrestler being
varsity that is a big deal, folks. You don't know.

Speaker 5 (03:54):
That's I was very excited about it. I was very
excited about it and a tough intro into high school
wrestling by the time I got the junior. Senior year
is good, but freshman year that was brutal.

Speaker 4 (04:03):
You got through it. Yes, you must bring that kind
of tenacity to your training of folks, and how do
you work that?

Speaker 5 (04:11):
But it's interesting when I was younger and a wrestler,
and then from wrestling, I transitioned to powerlifting and I
was an eight level powerlifter, but my first client when
I was By the time I was sixteen, they let
me take on my first client at this gym. His
name is Fred. He was sixty eight years old at
the time and his only goal was to be able
to pick up his grandson without hurting his shoulders because

(04:31):
he had rotator cuff issues. And there's a difference between
liking working out and liking coaching, two very different things.
And a lot of personal trainers will get into personal
training because they like working out, but they don't like
coaching people. Because when you're a person, when you like
working out, it's easy, you enjoy it. It's fun going

(04:52):
to the gym and exercising, it's not a hard thing
for you. And for me, working out has never been
a hard thing. I really like it. But I love
coaching because I like trying to figure out the puzzle.
I like trying to help people who don't like it
and who don't necessarily understand how to fit it into
their life, who might not have the same level of

(05:13):
tenacity that I have. And so Fred sixty eight rotator
cuff issues. He just wants to pick up his grandson.
And for me, that was when I was like, I
want to coach people because I really cared more about
helping Fred achieve his goals than I did about achieving
my goals. It was the first time, like at fourteen,
I wanted to be an amazing wrestler and I wanted

(05:35):
to look good naked.

Speaker 6 (05:36):
That's living.

Speaker 5 (05:37):
It's all I cared about. And so for this guy,
like he doesn't tell me about wanting a six pack,
he doesn't tell me about wanting a deadlift five hundred pounds,
just wants to pick up his grandkid at fourteen, that
gives me a lot of perspective. And that's like, I
love coaching other people. And when I was really young,
I thought I wanted to work with professional athletes, and

(05:58):
I was very fortunate and blessed. I worked with high
level baseball players from many different organizations in the MLB.
I are worked with many high level wrestlers worked I've
still worked with some high level jiu jitsu grapplers, but
the majority of the people I work with, ninety eight
percent of them are every day average Joe's average jains
people who have to lose. I was literally just on

(06:20):
the phone with a guy who's four hundred and sixty
seven pounds and he needs to lose a couple hundred pounds.
I regularly, like the majority of people I work with,
are people who artists everyday, people who need to improve
their life and their health and their fitness. And I
don't take the biggest loser approach of lose as much
as possible, as quickly as possible, at any cost necessary
with berating people. The research is overwhelmingly clear that does

(06:43):
way more harm than good. When people lose weight like that,
they're more likely to regain it and then more on
the back end. I love going very hard and intense
with my own training with my clients. It's a much
more I wouldn't call it a lenient or relaxed approach,
but it's a much more sustainable approach.

Speaker 4 (07:02):
The thing about coaching is you have to have patience
if you're going to be a really good and you
have to also have hope for the person that they
could be something they're not. Yes, and if they feel
their coaches lost oping them, it's devastiting.

Speaker 5 (07:15):
That's it.

Speaker 4 (07:16):
It's and no it's a powerful thing. When I was
in college, I was going to go into physical therapy
and ended up in my junior year living with two
other students, but they were both quite a pleaching. I
did the cooking and the cleaning and the shopping, and
then I did their work out with her. Wow, there
at C four he had very limited movement. The other

(07:39):
young man it was a five six, meaning the level
of this break, and he had quite a bit more movement,
and very similar to you guy with wanting to be
able to lift up his grandson, right, they had very
limited goals. I want to be able to open the door.
I want to be able to take a leak. I
want to be able to do Brian, Hey, I want
to be able to do whatever for me. I want

(07:59):
to for me. So we're going with people with severe disabilities.
You really have to exercise patients and you have to
have hope. Yes, And that's really powerful that you bring
that to what you're doing. I think that's great a term.

Speaker 5 (08:14):
If we get into the research, it's called self efficacy
and self efficacy. It's really the guy who's done the
most research on it is a man named Albert Bandura,
and without question it is the greatest predictor of success
in achieving a task. If someone is going to achieve something,

(08:34):
the number one thing you want to look at is
their level of self efficacy. And it's very similar to
their self confidence. It's not exactly the same thing, but
it's their level of belief in their ability to accomplish
that specific task. And there are many ways to improve it,
and there are different ways to measure it. But what
it really boils down to is this, if you believe

(08:56):
that you will be able to do something, yes, then
the likelihood that you will actually do that thing is
almost certain that you will as long as you believe it.
If you don't believe it, it's not going to happen
because why would you bother trying? Why would you bother
Because we're talking about weight loss, for example, weight loss

(09:18):
isn't linear like it's There are going to be roadbumps,
there's going to be plateaus, there's going to be difficulties.
They're going to be challenging times of year, notoriously Thanksgiving, Christmas,
New Year's is a difficult time of year. Like there's
so many reasons or situations in which it's going to
be difficult and if you don't believe you're going to

(09:39):
be able to do it anyway, then why would you
bother spending the time, effort, and energy to do it
if you don't think it's going to happen to begin with.
And when I used to do this a lot, Now
I have a better gauge on measuring self facy without
having to dive in deep. But I would actually take
the time to run quizzes on potential clients or their
south because was and when I did, I created a

(10:02):
Likert scale one to ten scale basically, and to routinely
ask clients where their self facy was. I wouldn't say
where's your self fcy? I would ask them, generally on
a scale of one to ten, one being who you're
going to fail, ten being one hundred percent you're going
to succeed. Where do you fall on that? And I found,
without question, those who scored a seven or above were

(10:25):
going to achieve their goal. Without question, those who consistently
were six or below they were likely not going to
achieve their goal. And so my goal as a coach
was get people to a seven. If I have a
client who's at a seven, eight, nine, or ten, that
individual client doesn't need raw motivation. They don't need it.

(10:48):
They often are like, I'm good, just tell me what
to do and I'll do it. The people who are
one to six, that's they need the accountability. They need
you there, and they need you to believe in them
because that they're going to feed off of that. And
so it's very interesting that you didn't bring up the
coaches belief in them, because for the people who need
it most, it's incredibly important and it's a major factor

(11:11):
of whether or not they believe in themselves.

Speaker 4 (11:13):
When you're taking somebody, obviously to lead that it lead.
An athlete getting your ass, shute or whatever is a
whole different story than someone who's phone and bounds correct
because the social stigma of that obesity and the physical
toll that it takes is so significant. Yes, So to
your point, the coach has got to be part shrink,

(11:36):
part inspirator, part puzzle worker outer. You're going to fix
all those barriers to that individual. Oh, they've got to
fix it, but you've got to help them see the
road anyway. I'm fascinated. There's so many different approaches coaches take.
This is very what kind of what's your typical client.
Is it anybody, man, woman, any age or is there

(11:58):
it's anybody.

Speaker 5 (11:59):
I have people, So I don't take anyone younger than eighteen,
just legal reasons, but eighteen all the way into their
nineties men and women. Yeah, yeah, and it's work with everyone.
I work with everyone, and I've worked with again, very
high level athletes all the way to I've never worked
with a quadrant pleiser or even a paraplegic, but I

(12:20):
have worked with many different health issues, whether it was
ranger from diabetes to PCOS to like, many different health issues.
But yeah, it's my personal favorite people to work with
are the average everyday individual, usually parents are grandparents. Those
are my favorites usually because I think a lot of

(12:40):
coaches who don't actually like coaching. They just want to
work with people who are going to do it no
matter what they want. I'm gonna give you the program
and you do it, and they don't want they don't
want to motivate you. And for me that I love
motivating people, like it's one of my favorite things to do.
And the way I think about it is part of
a of a great coach is to motivate people. And

(13:02):
I always think about it from I was terrible in
school at very bad relationship with school because many of
my teachers gave up on me. I remember the full
names of every teacher who went above and beyond to
help me. Nathaniel Armistead, I remember every teacher, your history professor,
and he's one of the reasons that I became such

(13:24):
a good writer. Thing that stands out for me is
you will remember a teacher from high school. I get,
but everyone listening can remember at least one teacher of
high school college who stands out as the teacher or
one of the teachers that made a big difference on them.
And I guarantee it was because that teacher went above
and beyond to do things that aren't in the job description.

(13:46):
That teacher came in early, stayed late, they helped them
do extra things, They went up. They could have said, no,
I'm not going to do this this like on my
paid hours, but they did it anyway. That's how I
view coaching, where it's yeah, I could just give him
a program and if they I don't do it, I
could blame it on them. But what if I went
the extra mile and actually help them, and then they're
telling their kids and their grandkids that I was the

(14:09):
coach that helped them achieve that goal. Like, that's why
I do it, ANDZ that for me is really what
it boils down to. A motivation and accountability is a
major part of this. And so I've found that also
people with kids and grandkids, they have a stronger why.
It's when you're working with listen, young twenties, early thirties,
no kids, like it's a very unique population, and some

(14:30):
people love working with that population. When you're working with
people of kids and grandkids, there's a why that you
can't understand until you have it. You just can't. It's
when I had my first daughter. The way that I
describe having my first daughter is it was I experienced
emotions that I never knew existed. I've never done like

(14:54):
mushrooms or these drugs. I have nothing against it, but
I've never done it. But I know some people who
do it. They say they felt like they saw colors
that they didn't know existed before when they do the
callucinogenic drugs. That's what it's like. When I had my
first daughter, when it was like, I'm experiencing love in
a way that I've never experienced. It before. I'm literally
experiencing an emotion I've never felt before, and it gives

(15:15):
you a new sense of purpose and a new why that.
I love that with my clients. That's the type of
person who gives me the most fulfillment. And when all
of a sudden, they can say they can put their
child in their crib without their back hurting, or they
can play with their kids or play with their grandkids,
or they were able to go on vacation and without
taking rests because their needs were hurting. Those are the

(15:37):
things that on one hand, the kid is loving every
minute of it. They're not even aware of that stuff,
but they're just going to have these amazing memories. And
then the parents of their grandparent is overjoyed because they
were able to do the entire thing without feeling like
they were holding people back or without like they weren't
able to contribute what they wish they could have. So
that's my favorite population work with.

Speaker 4 (15:59):
Because of the NFL alumni, I got the opportunity to
coach Dick Buckets.

Speaker 5 (16:03):
Oh wow, that's awesome.

Speaker 4 (16:05):
At seventy nine years old, Dick was one of these guys.
His motivation level was eleven. All you had to do
was just lay it out. Part they got away. The
guy was driven.

Speaker 7 (16:19):
At seventy I was still the same guy I love
that used to just bury people into the ground. I
was still just caustic and buddy and just a complete personality.
It was such an honor to get to know Dick
and his family and.

Speaker 4 (16:36):
And see him in action. I think he was a
huge supporter of what we're doing. I actually had the
chance to interview him on the last day. It was
life and it was I mean, what a terrific person.
And he had a family, and he had grandkids, yep,
and all he could talk about off camera was the grandkids.
And yeah, all minute when his son Matt worked directly
with him, running the foundation with him and still to

(16:59):
this day is part of the foundation. And yeah, it's
a big deal. And they say with cancer patients, the
minute they lose hope, so it's gone.

Speaker 5 (17:08):
It's correct, And.

Speaker 4 (17:09):
So it's really no different if someone as It was
interesting living with these young men, and it was we
had a whole community. This is Berkeley in the early seventies, right,
you see Berkeley, right, Telegravba the whole deal, and we
Jerry Garcia played down the street every night on the years,
the avenue. They kind of a wildlife anyway. So there

(17:30):
was an old community. And this was right when disabled
people were mainstreaming, when they had the same wants and
desires as anybody else. Nothing changed. It was they wanted
a girl, they wanted a light, they wanted a job,
they wanted a career, they wanted a family. It didn't matter.
And that's really what got them up in the morning. Yes,
this was living to try their best to realize it.

(17:52):
So it's very moving the top into the fundamental emotions
and motivations of people, and then you get a whole
different part of their wheel turning. Yes, because they've got
to hear that, and that is the unpacking of the
puzzle that you do.

Speaker 5 (18:09):
That's yeah, that's exactly right. That's exactly right.

Speaker 4 (18:13):
Yeah, that's good. One of the things we do is
we put together shorts that we push out over social media. Okay,
and I would load to have you as part of
capture some of those little callouts. So give it some
thought because again we have very famous people say, look,
tackle obesity. OBCD is a medical condition, not a character

(18:34):
plow you can do it or whatever. That's the kind
of thing that really people need to hear, and we
want to we want to support your career by pushing
it out through our social media and getting people do
because you've got a wonderful really following in business and
just so impressed with everything you've done. By watching your videos,
I got a sense of all the different ways you push.

(18:55):
But it's different if it's all crowded people or people
you're not even sure what they're are on versus the individual,
and of course you have to tailor what you're saying
to that audience. But yeah, I could really get a
sense you've done well in there. I can see why
people are eager to follow you and learn from you
and build their lives around the kind of lessons. All

(19:16):
of it's all comes down to behavior change, new habits.
For me, the most important change in my life. And
I lost fifty pounds.

Speaker 5 (19:25):
Oh wow, that's amazing.

Speaker 4 (19:26):
Congrect oh Waffe and I I did it first, and
we have the ultimate before picture. We were at Death Valley,
in front of the Death Valley, Sidne, Oh wow, and
she's seventy pounds up here, I'm fifty pounds.

Speaker 5 (19:40):
Wow, that's amazing.

Speaker 8 (19:42):
Is that amazing?

Speaker 4 (19:43):
Right? And My after picture is with mem Andaz on
the OZ show Wow, and hers is golfing. She just
hit a bird.

Speaker 5 (19:50):
I love that. That's incredible.

Speaker 4 (19:53):
Yeah, and that's part of what led me into working
with the NFL alumni in this program. And I think
what people need to hear is the kind of things
that people encounter. But for me, learning how to hydrate
was the single most important behavioral change in my life.

(20:13):
And I even learned when you binge eat, most important
thing you do is hydrate is it'll keep it from
going into your fat. Because you've got the science basis,
we can take it up a notch today. So the
thermogenic effect of foods was, by the way, my majors
were psychology and exercise physiology, so instrued by this stuff. Right,

(20:34):
So what people don't know is takes twenty to thirty
percent of the energy in protein to be able to
digest that food, whereas carbohydrates it's about ten percent and
fat is one to three percent, which is like, oh,
that's why I get breathe and it goes because people
don't realize. So when you do over what I do

(20:56):
is I hyd a lot and it helps keep it
from converting to fat.

Speaker 5 (21:02):
Yes. The other thing about hydrating is it will just
keep you full. It's like a really nice it's a
nice way just to fill up your stomach. Right, it's
if at the very least one thing that I always say,
people struggle. Oftentimes they say, how do I stop boredom
eating or boredom snacking? Or how do I know the
difference with if I'm hungry or not. It's a funny

(21:23):
question nowadays, which is it's like one hundred years ago,
no one would be like, am I hunger or not?
If it's like what a world we live in now
where it's like, but now when there's a plethora of food,
which is a blessing, it's okay, am I hunger or
am I not hungry? I have a very simple test.
I call it the apple test. And I'll give a
clarification in a second, but very simple ask you, are

(21:46):
you hungry enough to eat an apple? If there was
an apple in front of you, would you eat it
or not? And if the answer is no, you're not
hungry enough to eat an apple, then you're not hungry,
You're just bored. It's very simple. And then people are like,
what if I don't like apples, then pick a different
fruit that you actually do. It could be cantalope, it
could be kiwi. I don't care. If you're not hungry
enough to eat a piece of fruit, then you're not

(22:07):
really hungry. And so it's a very simple test. And
then for me, one of the ways that we always
keep apples in the house mainly because I like apples,
but it works with any fruit. If i'm about, if
I'm feeling a little snacky, I'll have the fruit first.
And if after the fruit, I still want the snack, great,
I'll go for it. But usually once I've had the fruit,

(22:29):
I would say probably seven seven out of ten times,
once I have the fruit, I'm done, I don't want anymore.
Three out of ten times I'll still have a little snack,
which is better than ten out of ten times going
straight for the snack. And so that's where number one,
you're getting in a better habit and establishing better behavior.
And number two is you're removing this all or nothing

(22:50):
mindset because a lot of people think they can never
have the snack. It's never have it. It's about I
would rather listen seventy percent of the time I'm having
the fruit and calling it thirty percent of the time.
I'll have the fruit, a little bit of the snack,
and I'm good. It's not a doer die situation, which
I've found to be very helpful.

Speaker 3 (23:09):
Stay tuned, we'll be right back after a short break.

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Speaker 4 (30:27):
Ult processed foods are the most difficult thing right now
to avoid, yes, because they are literally everywhere. Yes, And
sadly they're addictive. Remember you're too young, but used to
have a commercial with Lais bitch can't eat just one?
Oh yeah, yeah, they let the cat out of the
bag because they actually had said, we're going to make

(30:51):
you an addict for this ulti processed food and they
gave you carbs and fats and the bango, heyste so
good out of salt, so yeah, you know, and then
like you're drinking yes one the other going in there, yeah,
which is I think it's really important for people to
understand the great thing about an apple. It's got a

(31:12):
lot of fiber it is, and and water. It's got
a lot of water. So it's all about making smart
choices about the food you eat, because it's it in
the train to maintain mode. How do you do that,
You've got that's the key. It isn't just losing weight.
One hundred and fifty ways to lose weight, correct, you know,

(31:33):
I live the rest of my life at that exactly exactly,
because and again, those are things you have to learn,
and those are behaviors that you have to mold and
change and grow based on. And I love the apple
model because I heard that before. But it's a great
it's great. It's eat apple. You just your mouth is hungry.

(31:53):
Like my roommate college used to say, my mouth is hungry. Yeah, exactly, Yeah,
it's just he wants a snack for no other reason.

Speaker 5 (32:02):
It's fun of this. It's the thing with processed foods.
There's a lot of things we could tell their entire books,
we could write about it, but number one thing people
don't understand is companies spend and when I say this
is not an exaggeration, hundreds of millions, if not billions
of dollars scientifically engineering these foods to make them hyper satiating,

(32:24):
as are hyper palatable, excuse me, in which like, they
literally spend millions and millions of dollars trying to figure
out what is the most tasty, the most difficult to
put down. They pay people to come in and run
focus groups and research to figure out are what are
they going to eat the most of what are they
going to eat? Even past the point of fullness, and

(32:45):
even equally as crazy, they change it based on geographic locations,
so they know that people in southern United States will
respond to foods differently than those who are eating it
in London, and so like they they literally if you
travel the world, you'll see there's different foods and flavors,
Like coke is different in Mexico than it is the

(33:06):
United States. Ships are different, flavor profiles are different. You
go to McDonald's in a different country, they have different
items on the menu. And it's because flavor profiles are
different based on where you live. So they spend hundreds
of millions of dollars specifically to make it more addicting.
That's number one. Number two is there's a real double

(33:27):
whammy problem here. It's like I said, it's hyper palatable,
and you had mentioned the fat salt carb combo. It
also works with fat, so fat salt carbon also works
with fat sugar carb, so like ice cream for example.
So it were sweet stuff and salty stuff. Those two

(33:47):
make it very difficult. Which, by the way, peanut m
and ms you get both, right, you get the sweet
and the salty, or like chocolate covered pretzels, sweet and salty.
It's designed to get you to eat more and more. Now,
so that's the first problem, is the hyper palatable. But
it's also hypo satiating, which means that when people hear

(34:10):
about empty calories, that's what it's talking about.

Speaker 8 (34:12):
It.

Speaker 5 (34:13):
It's like you get a lot of calories and you
don't get full from it. And that's a huge problem,
which is one of the reasons I like the apple test,
because if you eat an apple, you're gonna get pretty full,
or at least reduce the urge to binge for about
eighty calories. That way, you'll fill up more with the

(34:34):
fiber and with the water content. And then even if
you have the snacks, you will inherently reduce how much
you'll eat because you've already filled up a little bit.
So it's a real struggle, and I very much understand it.

Speaker 4 (34:45):
I think you couple that with hygration. To your point,
if you add a couple of water before you eat
the bat, then you've really triple whammed it.

Speaker 5 (34:53):
Yes, and it's.

Speaker 4 (34:54):
Not because a lot of times when you're thirsty, you
think you're algorithm, you just sourcey.

Speaker 5 (34:58):
Yes, that's the.

Speaker 4 (34:59):
First and then to your point, I love the apple
and then wait a minute, I hit it with both those.
I don't really need that other stuff a big chug
at the time. Meanwhile, you got to have your ice
cream once I low that's dope. Yeah, he's got nothing
give it.

Speaker 5 (35:16):
In it exactly. Yeah.

Speaker 4 (35:18):
You know what I've learned to do is I've got
zero sugar and yogurts. Yep, and that can put me off.
Happen to have ice cream or something sugary. Yeah, might
have one of those, yeah, one hundred percent.

Speaker 5 (35:34):
Yeah, even something like a diet coke for example, Like
the research on that is overwhelmingly clear that it can
help reduce sugar cravings for zero calories, zero sugar, which
is it's absolutely wonderful. And I know there's a lot
of hate against artificial sweeteners, but to date, there's no
research in humans showing they're dangerous. That all the research

(35:54):
is actually on mice, and the amount of artificial sweeteners
they give them would be the equivalent of about teen
cans of diet soda per day, So unless drinking fifteen
cans of diet coca day. And also your a mouse
would have very different metabolic processes than us, and you're
probably good so having like one can help produce a
sweet craving is actually very beneficial.

Speaker 4 (36:14):
You're going to die from self that nobody gets out
a lot exactly.

Speaker 5 (36:18):
Yeah, big. But by the way, I always laugh when
the people are are like shit talking aspartame or getting
really mad at It's like, meanwhile, they're drinking whiskey or
wine or some more of alcohol. I'm like, alcohol is
a legitimate which, by the way, I love drinking, like
I drink with my wife. It's fine, but it's ironic

(36:40):
that they're calling aspertain poison while they're drinking an actual
carcinogen that, like alcohol is among the worst things you
can put in your body.

Speaker 4 (36:49):
It's also stars, oxyen the brain and all those. Yeah,
it's funny. Yeah, I dranks. It's about two years ago
and oh wow, congrat both journey. Anyway, for me, it
was like an awakening. Wasn't near any voices or anything.
But it's just like, huh, it's a bait and switch.

(37:11):
It's a bait and switch. Take a drink, you'll calm down.
Take a drink, you'll be happy. Take a drink and
make friends. Take a drink, you'll get laid.

Speaker 5 (37:18):
Take you drink.

Speaker 6 (37:19):
Whatever, it is.

Speaker 4 (37:21):
I'll goohol, they get that seem man, this isn't right.
You look at the composition. It's sugar, yeah, it was.
Average glass of wine is like ten or fifteen things
of sugar. In terms of a sugar compound, it's a lot.
And you know what you start looking at you going,
wait a minute, Oh, and that puts calories into your diet.

Speaker 5 (37:41):
Yes, yeah, there's a lot of calories.

Speaker 4 (37:43):
You'll famble that in all of a sudden you put
a thousand galleries in there that you didn't know yet.

Speaker 2 (37:48):
Yeah.

Speaker 5 (37:49):
There's also there's interesting research done around alcohol and food consumption.
There are two groups, and the college students loved this
because they got one group got to drink. One group
did that game beer pong. One group had beer and
the other group had water in their cups, and so
one group was drinking the beer and the other group
was drinking the water. The group drinking the beer had

(38:10):
way more fun. They also ate way more calories. And
what they found is not only do you lose your
inhibition or get reduced to inhibition, you also your ability
to get the sensation of fullness diminishes radically. Whereas as
you and I know when we're drinking water, you get

(38:31):
more full.

Speaker 4 (38:32):
Yeah.

Speaker 5 (38:33):
So this group that was only drinking water, they were stuffed.
They ate next to no calories because they were so
full from drinking all the water. But the group that
was playing beer pong with beer, they could eat a
lot because they even though they were drinking the fluids,
they were not feeling as full. It was very interesting,
the calories from the beer and the calories from the food.

Speaker 4 (38:54):
It was very double. Yeah, exactly, Yeah, I remember.

Speaker 5 (39:00):
Of those days.

Speaker 4 (39:03):
Yeah, no, that's good. Listen. This is great in terms
of like your general kind of way you go about
taking on a new plant. Walk me through that. And
because I know you have two tracks, you have the
group track and you got the personal tra which is unusual.
It's great. Yeah.

Speaker 5 (39:20):
So candidly, I am not accepting one on one clients
right now. I have a one and a half year
old daughter, god willing, I have another daughter on the
way in August. I've got a puppy, and I've stopped
taking one class for the time being, just because it's
a little too much. So I'm only doing into the group,
which I call my inner circle, is a membership, and

(39:40):
it's number one it's way more affordable, but it has
literally everything someone could need. Literally everything. It has workout programs.
Whether you can only walk, like that's your starting point, amazing,
we have just that. We have walking programs, strength training
programs for body weight just if you only have access
to dumbells. We also have full comprehensive gym based program
so everything from an exercise perspective is taken care of.

(40:02):
As soon as you're in. We calculate your calories, your protein,
your fiber for you, so you have that right on
your home screen. We've got recipes that are in there.
We've got literally like a massive group community with people
and encouraging group community, and so I would just go
to sfinnercircle dot com again sfinner Circle dot Com. You

(40:24):
can join right there. We've got mobility programs, We've got
accountability counters, a place where you contract your weight. We've
got a nutrition track or you contract your calories, or
a bar code scanner. It's literally an all in one
everything you need. It's my life's work. I've dedicated everything
to it. It's been a blessing because I get to
bet are people all over the world, from many countries

(40:45):
all over the world, and it's how I can meet
and help so many people, and it's also how I
support my family, my wife, my kids. It's been an
amazing blessing in my life. And if anyone joins it,
then I would love to have you. And if not,
I hope you get my free information because I give
away everything for free.

Speaker 4 (40:58):
Anyway, what how long does a person usually sign up?

Speaker 5 (41:03):
So the minimum amount you can sign up for is
three months, so it's either a quarterly or annually option.
Obviously the annually get a little bit of a better deal.
It's the minimum possible is three months. But I would
say the average is between like ten to fifteen months.
Is whereas people the average I've had I started it
in twenty fifteen, so I have some people who have

(41:24):
been in the group since two thousand who have joined
it and then they are in it for a quarter,
but average is between like ten to fifteen months.

Speaker 4 (41:34):
Wow, that was where I was going. It takes about
a year to really change your certain behaviors. You don't
really make them habits if you give up too quick. Correct,
And it's that's a great number. Actually, that's a really
good number. Ten.

Speaker 5 (41:48):
I used to early on in twenty fifteen twenty sixteen.
I used to offer a monthly membership and people still
ask me for it, but I stopped doing that because
I realized when people sign up for some for one month,
they have a feeling that they're supposed to make insane
amounts of progress in one month. So then by the
time week two rolls around and they're not where they

(42:09):
feel like they should be, then they end up quitting.
Which is why I made it a quarterly option, just
because they're in it for at least three months and
by the end of the second month, they've really stuck
with it. They've made some really good progress by the
end of the second month, and so then that's when
they'll extend offing at the annual option. But I completely
agree it takes a year to really be like, wow,
I've made some big changes in my life.

Speaker 4 (42:31):
So the typical person, who are they setting up a
week goal and are they using a particular method?

Speaker 5 (42:39):
I have it.

Speaker 13 (42:40):
I have.

Speaker 5 (42:40):
I had my app developer design the app, but using
my calculation, they come in they establish their goal, whether
it's if it's weight loss or if it's weight maintenance,
or if it's weight gain, depending on the person. So
if you're doing weight loss, you just tap weight loss,
you say your current weight and what your goal weight is.
Give us more information, and then we tell you are
is your chloric range, here's your protein range, and here

(43:03):
is your fiber range. And then you can also set
it up if you want to either eat the same
number of calories every day or if you like many people,
they tend to eat more calories on the weekend fewer
calories during the week just because of work. But you
can structure however you want. So if you want to
do a calorie cycling approach, you just hit a button
and boom. Monday through Thursday, you have this number of calories, Friday, Saturday,

(43:26):
Sunday you have this many calories, and your net total
at the end of the week is still in an
appropriate amount for you to lose weight sustainably. So everything
is customized to you. The only thing that's not customized
is the workouts, which are for the entire group. But
there's a massive exercise database that I've spent years and
years filming with many hundreds, close to a thousand exercise videos.

(43:46):
And if there's an exercise in the program that you
can't do, and the app you just hit a button,
swap it out for another exercise, and those extra it's
not random exercises. So when you hit swap, I went
through one by one and shows all appropriate exercise substitutions
for that exercise. When you're picking it, you're not just
randomly picking a different exercise. You're picking exercise that also
works those muscle groups. And yeah, it's I've spent almost

(44:09):
ten years now making this and it's it's still not
where I want it to be. We still have a
lot of improvements, but it's isn't my life's work.

Speaker 4 (44:16):
That's great. One of our key advisors, doctor Holly Lofton,
trained me on something that wasn't people plateau a lot
of times in their weight loss. I did, and what
she explained is that she has people start at about
one hundred and fifteen minutes a week of some moderate exercise.
Then you step it up. So as you're losing weight,

(44:39):
you're stepping up your activity level because you can. Then,
because you have less weight, you're burning less. Correct, your
dase metabolic rate is lowers, exactly, I'll be able to
address it to the weight is of course, you increase
your your activity level.

Speaker 5 (44:53):
Correct?

Speaker 4 (44:54):
Is that a similar approach to you take or you
have a spin on that, so.

Speaker 5 (44:59):
It's a very similar approach. The main thing is we
need to distinguish between a normal plateau and a I
would say a sustained plateau, and maybe a better phrase
would be an acute plateau versus a chronic plateau would
probably a better way to put it. Acute plateaus are normal,
And just because you have an acute plateau for a

(45:22):
week or two weeks, even three or four weeks, doesn't
you needy to change anything. It's normal for your weight
to not go down every single week, even every couple
of weeks. The way I frame it is, if you
lost one pound a week every single week, that's fifty
two pounds in a year and two years, as one
hundred and four pounds and three years, like it just
goes on and on. Not everyone has that much weight

(45:42):
to lose, but if you're the scale, it's not logical,
like some days you might not eat very much and
the scale could spike up the next day for any
number of reasons. So some people are too quick to
say this is a plateau and they need to make
a change. So I completely agree with the woman you're
speaking about we're just a little bit slower to initiate
that change, because if you make too many changes too quickly,

(46:06):
it will often become unsustainable and you'll reach a point
of activity that is very difficult to continue to do.
So I've noticed through tracking literally thousands and thousands of
people's weight charts, most people don't have they don't need
to make a change until they've experienced at least like
five to ten acute plateaus. And that's when they have

(46:26):
their first chronic plateau. And that's when we can say, okay,
now we can either adjust your caloric and take or
adjust your activity level based on you've lost this much weight.
Now we need to make it change. But most people,
they get to their first or second or third plateau
and they're like, I need to reduce my calories more,
or I need to do more running or need to
do more. No, just keep going, don't quit, just keep

(46:48):
doing everything the same. I promise it will move. And
then they do that for a week, two weeks, three weeks, boom,
their weight drops a couple pounds and they believe in
the process. But most people are too quick to make
that change.

Speaker 4 (46:58):
Interesting, Yeah, that's the more people understand this is really
behavioral change. Yes, correct, because then they're realizing, oh, this
is the other thing we're looking at a lot is
body composition.

Speaker 8 (47:11):
Yep.

Speaker 4 (47:11):
Cause now with these new drugs, and I'd love for
you to go into that a bit. And I'm sure
you're coaching some people on drugs ye a lot using Yeah,
so please take it away.

Speaker 5 (47:22):
So they're listen. As I'm sure you could probably tell,
I'm not a very black and white person. There's a
lot of nuance to everything. There are some people who
these drugs make sense for and they can actually help
improve their health and their quality of life. There are
other people who these drugs are an absolutely horrible idea for,
and they're becoming more of a fad and something to

(47:45):
do because you want to lose a few pounds, and
it's not a good idea. The people who it makes
the most sense for are the people with chronic, chronic,
chronic high levels of body fat to the point where
and especially where they it's negative affecting their not only
their physical health, but their mental health, their emotional health.
And one of the major issues with chronic high levels

(48:05):
of adapacity of body fat is the toll it takes
on your joints, and so if I can get someone
to lose weight so that they can start walking and
moving more, it just initially amazing. That's what I need
to make happen, because just little bits of walking make
a huge difference from a physiological level. There are some
uses in which it makes total sense and others in

(48:27):
which it doesn't. I would say it's what's better than
these drugs is these drugs plus actual lifestyle habit changes.
If you're just taking the drugs, you're not changing your
actual lifestyle. It's a big problem. If you're just taking
the drugs and you're not strength training and getting enough protein,
it's a big problem. If you're just taking the drugs

(48:48):
and relying on them to do all the work for you,
it is a big problem. Nothing is going to be
better than also incorporating lifestyle changes. And it's a real
important question that you have to ask yourself do you
want to set on them forever? And the only person
who can answer that is you. It's a very individual
question that to speak with you and your doctor and Frank,
they would encourage you to get multiple opinions from multiple doctors,

(49:09):
not just one. There are many reasons why, but they
can be off of it. Just so you know, I
forget their website name, but if you google it, there's
a website where you can go and search your doctor
or any doctor and see how much money they've taken
from pharma. And if they're making hundreds of thousands of
dollars year off of pharma, it might be worthwhile saying
do I want to be getting my advice from this doctor?
Should I go to someone else, to another doctor that's

(49:31):
making either no money or very little money from pharma,
it's worthwhile. But all this information is freely available to
the public, which I think is important for you to know,
and I think a good doctor will tell you about it.
But anyway, the unfortunately the nuanced answer is for some
people it's the right decision, and for some people it's not.
And the only one who can really make that decision
is you and your doctor.

Speaker 4 (49:52):
I think you're right. I think different doctors have different
points of view and frankly different levels of training. Yeah,
and just because they have an mp DE buying their
name or d O doesn't mean they know anything about
Indian This correct, It's exactly right, And so I don't
know all I would add, is it isn't just doctors
you need to speak to. Yeah, there are other people, Yeah,

(50:14):
that you can get. And again it's not we have
any kind of deficit in our bodies for these things, right.
It is instead we're you know, we're gonna die from something.
And what I would say is people who have morbid
obesia or chronic obesity was something like gbil one, is

(50:36):
the consent is their risk for diabetes, or risk for
heart disease, or risk for cancer, urban neuropathy, and a
whole slew of other things. Huge. Okay, you've got risks here,
but at risk and reward. It's a lot of risk
over here. Yes, I mean, I'm right about it, but
that seems to my point of view is that people
when they do that, but a casual person wants to

(50:59):
lose ten bounds someone no, and if you're not your point,
even if you go on, if you don't change your behavior.
And that's why a coach is so valuable. That's why
training is sobey because then you can establish new habits.
Then if you want to tape her off, you can
do that. And I've talked to some doctors and they say, listen,

(51:19):
I have patience to do that. But then when they
hit their goals, they extend there the period of time
between treat the doses yep, where they have a minimal dose.
And that's that again, if that's what keeps you on
your gain, then that's the right way to do it. Correct.
And so to your point, you need to shop your doctor,
those who have had a lot of experience with it,

(51:40):
those who want to be involved with you, because that's
the other party. Somebody put you on a medication of
that hype. They've really got to be invested in you.
This is a casal thing. Things you need to know,
and there'll be changes in your body you need to
be aware of, and they can. If they're into it,
it'll be huge help. Doctor Lawton is a doll and
she's there. I actually be in an n YU. She's

(52:02):
there to keep people of at all possible not needing surgery.
So her whole role is to take is to treat
patients but prior to any kind of surgical invention and
see intervention and see if they should need no more
where they need to be. I love that she results
child od obesity and yeah, so she puts her a
genuine place.

Speaker 5 (52:23):
I love that well out all right, Jordan, this has
been listen. Obesity is a medical condition, not a character flaw.
I hope that you found this podcast helpful and make
sure you go to tackle obc dot com. And the
most important thing again is to remember that no matter what,
you can make a change. You can do this. It's
not gonna be easy, it's not gonna be quick, but

(52:44):
as long as you stick with it and you don't quit,
you'll be able to achieve the results you want. I
appreciate that.

Speaker 4 (52:50):
Thank you got the real the al and I really
appreciate you.

Speaker 5 (52:54):
Thank you, Thank you, Russ. I appreciate you.

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Speaker 14 (56:52):
Don't miss admitted of the action. Check out the podcasts
at www. KCAA radio dot com. The station that leaves
no listener behind KCAA.

Speaker 17 (57:03):
Hey, it's Gary Garber, the Controlled Chaos Radio Show. Yes,
there's plenty of chaos in our society, so tune in
Monday through Friday, eight am Pacific. Yes, we moved from
non am Pacific to eight am Pacific, right here on
KCAA ten fifty am one oh six point five FM
in the inland. Control chaos Monday through Friday, eight am Pacific,

(57:29):
right here on KCAA.

Speaker 13 (57:31):
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(57:52):
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Speaker 14 (58:31):
Don't miss admitted of the action. Check out the podcasts
at www KCAA radio dot com, the station that leaves
no listener behind KCAA.

Speaker 18 (58:42):
I'm Robert Manny, host of Guys Guys Radio, heard Wednesdays
at eight and Sundays at six pm right here on KCAA.
Guys Guys Radio is the place where men and women
can be at their best and everyone wins. We're here
to inform you, inspire you, and empower you through the journeys,
stories and insights that the guests I bring you every
week to the show. This is Robert Manny, host of

(59:02):
Guys Guys Radio, inviting you to join me Wednesdays at
eight and Sundays at six pm right here on CACAA,
the station that leaves no listener behind.

Speaker 6 (59:11):
Empire talks back.

Speaker 19 (59:13):
The attitude that, well, the little guy cannot win seems
to prevail despite the fact that over time we've seen
that the little guy, if he is persistent, he becomes
the big guy.

Speaker 6 (59:26):
Empire talks back.

Speaker 19 (59:28):
No, it's because maybe people figure out a little knowledge
is like smoke. It leads to the fire.

Speaker 6 (59:34):
Empire talks back.

Speaker 19 (59:36):
I think this drive for equality, this drive for justice,
is gathering steam as opposed to fading out. I think
more and more people realize the importance of the freedoms
that America represents.

Speaker 6 (59:50):
Empire talks back with Wallace Allen and Friends Sunday mornings
at ten am. On AM ten fifty CASEAA.

Speaker 15 (01:00:00):
Meats like things are fine in coming around

Speaker 2 (01:00:04):
Nor on board casey As Inland Pok Express, k c A,
Homeland