All Episodes

November 19, 2024 9 mins
Between dealing with inventory, competition, or adapting to retailer and consumer needs, there's a lot for a tire wholesale distributors to deal with. Add proprietary tire brands to the mix, and that brings a whole other level to things, like figuring out how to adapt to market trends, creating value across multiple segments and marketing your brands to the right audience.

Todd Pickens, Turbo Wholesale Tires' chief commercial officer, says that Turbo is trying to adapt it's proprietary lines to meet the changing needs of consumers and retailers in an attempt to position itself in an already crowded market.

In this episode of What's Treading with Tire Review, Pickens takes us through Turbo's 'go-to-market' approach for growth, from its partnership with Double Coin to launch Rolling Big Power's commercial line, marketing that targets younger consumers, developing an EV-specific tire under its Lexani brand, and climbing up the Tire Tier ladder. 

Tire Review: www.TireReview.com
AAPEX: www.AAPEXShow.com
Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder with Karen Kilgariff and Georgia Hardstark

My Favorite Murder is a true crime comedy podcast hosted by Karen Kilgariff and Georgia Hardstark. Each week, Karen and Georgia share compelling true crimes and hometown stories from friends and listeners. Since MFM launched in January of 2016, Karen and Georgia have shared their lifelong interest in true crime and have covered stories of infamous serial killers like the Night Stalker, mysterious cold cases, captivating cults, incredible survivor stories and important events from history like the Tulsa race massacre of 1921. My Favorite Murder is part of the Exactly Right podcast network that provides a platform for bold, creative voices to bring to life provocative, entertaining and relatable stories for audiences everywhere. The Exactly Right roster of podcasts covers a variety of topics including historic true crime, comedic interviews and news, science, pop culture and more. Podcasts on the network include Buried Bones with Kate Winkler Dawson and Paul Holes, That's Messed Up: An SVU Podcast, This Podcast Will Kill You, Bananas and more.

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.