What the January 1995 Edition of Tire Review Tells Us About Tire Industry History

What can tire industry history from 30 years ago tell us about today's trends? In this episode of What's Treading, Editor David Sickels takes a nostalgic look at the Tire Review 1995 issue. We explore '90s ads, timeless business advice, and emerging tire technologies that still resonate today. Ads in the Tire Review 1995 issue were all about showcasing bold, text-heavy designs and tire manufacturer-dealer partnerships. We also encounter a fair share of customer service and market trend articles, demonstrating how much of the 1995 business advice still applies. Whether you’re reminiscing about the tire business in the '90s or learning timeless fundamentals about the tire industry, this episode delivers on both fronts. Plus, we review some fantastic 1990s computing software that was used to show customers what a new set of wheels would look like on their vehicle. You might be familiar with it if you sold wheels around this time. Watch the video above to see what we thought was important three decades back, as well as a look at historic ads from Falken Tire, Maxxis, Mitsubishi, Jetzon Tire, Reliable Tire Co., Firestone, Mastercraft Tires, Keystone, Telstar, Raybestos, Galaxy Tire, Mopar, and Hankook Tire.
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