Who’s REALLY Watching F1? (2025 Fan Survey Results – Part 1) | EP 71 - Why Are You Yelling?

Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Let's talk about Hitler.

Speaker 2 (00:03):
That'll make sense later.

Speaker 1 (00:04):
I'm immaculately conceived.

Speaker 2 (00:05):
I don't know what to do.

Speaker 1 (00:06):
I swear I'm not stupid.

Speaker 2 (00:07):
Take it or leave that. Sometimes you just want to
leave it.

Speaker 1 (00:10):
I got to bar my mom's underwear. I'm bar wing
or underwear.

Speaker 2 (00:13):
You just yeah, jar jar beaks. I'm not gonna edit
it out. No, I don't know, like, I think it's
pretty great.

Speaker 1 (00:21):
Suck.

Speaker 2 (00:22):
Why are you saying with a question mark clap?

Speaker 1 (00:24):
Bitch? All right? Three? Two?

Speaker 2 (00:27):
What ash?

Speaker 1 (00:34):
And we're live? I'm in and I'm Jessica and this
is why are you yelling? Welcome back to another episode?

Speaker 2 (00:39):
Oh?

Speaker 1 (00:40):
Oh damn it?

Speaker 2 (00:42):
Imagine that says F one fan survey and not that.

Speaker 1 (00:46):
Is it gonna bother you?

Speaker 2 (00:47):
No? No, because at least we're saying it now.

Speaker 1 (00:50):
Yeah, we got to change it.

Speaker 2 (00:52):
Yeah, we forgot to change it. We're kind of doubling up.
So if you are curious about this, this episode will
be out in like two days versus when you're watching this. Yeah,
so watch out for that on Thursday or Friday. So okay,
moving on, Welcome.

Speaker 1 (01:09):
Back to another episode today. We are not doing a
Formula one review because we are in the midst of
summer break. We are actually going to be talking about
still Formula one related, but the Motorsport Network did a
twenty twenty five Global f One Fans survey where they
asked a bunch of questions to fans around the world
of Formula one to kind of get a gauge on

(01:30):
why they follow the sport, to get in a demographic
range of who's watching and following along just all the
stuff that's like breaks down why they follow, what's the
determining factors of what influences why they like it? All
the like very cool interesting stuff because we know I
love fun facts and stat.

Speaker 2 (01:47):
Yeah, She's a fun fact.

Speaker 1 (01:48):
Queen, and so I thought it would be interesting if
we just go through the survey, the results of it,
and kind of talk about what was discovered. We did
an episode a while ago talking about the Formula one
fan landscape and our opinions on it as newer Formula
one fans who are female and based in the US. Yeah,
and I don't even remember what episode it was. It

(02:10):
was a while ago, idea, but basically we talked about
how we thought there was a growing female audience fan
based in Formula one how the sport, specifically the merchandise
was not yet being tailored to female fans because we
know what we want and we were not finding it
through like official like providers of the merchandise. We were
having to go to like Etsy where it was unlicensed

(02:32):
stuff and you know, you have to make your own
and stuff like that. So we talked about kind of that,
and we also talked about like how the sport was
growing just in the US as a whole. So I
think it's going to be interesting to see how our
thoughts and opinions then yeah, if they line up with
this official F one fan survey. Yeah, So getting into it,
I'm just going to go through the survey and some

(02:52):
of the fun facts in.

Speaker 2 (02:53):
Stats, facts and stats.

Speaker 1 (02:55):
So some key findings from the survey. The first passion
runs deep and broadens in meaning ninety four percent of
all respondents say they expect to be following F one
five years from now, including ninety seven percent of gen Z,
ninety six percent of those identifying as new fans, So
following F one for less than five years, and ninety

(03:16):
five percent of US respondents.

Speaker 2 (03:18):
Yeah, I would agree with that.

Speaker 1 (03:19):
Yeah, While legacy fans and anytime we refer to new fans,
it's people who've been watching or following Formula one for
five years or under. Legacy fans have been following for
six plus years. So while legacy fans who took part
anchor their passion in performance and heritage, new or surveyed fans,
especially women and gen z are drawn in by personality, strategy,

(03:40):
and storytelling. This duality is not attention but a strength.
F one's appeal is rooted in both tradition and reinvention,
and it breaks down more of what that means a
little bit later, So key finding number two. Content engagement
is always on. Sixty one percent of those responding engage
with F one content daily, spanning platforms from YouTube and

(04:00):
Twitch to podcasts and social clips. In the US, this
multi format fandom is especially pronounced. Younger surveyed fans discover
F one via social and streaming, while longtime followers a
ran loyal to live broadcasts and in depth editorial. This
underscores an opportunity. Content isn't just a race day companion,
It's a year round fandom driver. Yeah, which kind of

(04:22):
just goes more towards like the changing landscape of sports
media coverage in general, I think that F one is
a little behind the curve, and a lot of people
would agree in terms of evolving its media coverage and
the way that it even allows people access to it.
You know, traditional journalists and media and radio they have

(04:43):
pretty much launch access. But like social content creators, it's
they've been a lot slower to adopt and embrace those types.

Speaker 2 (04:51):
Of Oh yeah, I mean I remember people would talk
about before is it Liberty Media that now owns like
Formula one, Like the name Formula one they used whoever
owned it before? I mean they did not allow people to, like,
when you watched Formula one, you were watching it because
it was from the broadcast. Like they didn't allow people
to like fill and then post on YouTube. I mean
they and F one to this day is still super

(05:12):
quick to send you a season desist, like if you
try to put F one on like in your Instagram.
Handle mean, they went through the whole thing that was
just last year. They're still they're extremely protective of the
brand and everything, and that's so that still hasn't went
away completely, but Liberty Media's kind of allowed a lot
more engagement. But it seems more like the teams are

(05:33):
the ones that are the engaging side, And I mean
they do allow like certain podcasts in and things like that,
but even then it's not as much as you might
expect to see.

Speaker 1 (05:42):
So it's even like recently, like very recently in the
last i'd say maybe two to three years, that the
social media content coming from the teams themselves has been
a lot more fan focused and a lot more in
line with like meme culture and trends and stuff versus
just like the traditional sort of like clips, highlights whatever. Okay,

(06:05):
so key finding Number three. Live experiences define emotional commitment.
Eighty seven percent of younger US respondents who haven't yet
attended a race plan to a massive opportunity for conversion.
One in four global surveyed fans have also engaged with
non race events like meetups and cultural activations. Digital fandom

(06:26):
is translating directly into IRL demand, especially in growth markets
like the US, India and Brazil, which I would agree with.

Speaker 2 (06:34):
Yeah, I mean, we're literally they're hot. They Within the
past year, I've seen like three f one what are
they called. They're like sim racing bars essentially, they're like
you literally go and they have all these racing simulators
and you can hang out and there's a Formula one everywhere. Oh,
it's an F one arcade. I'm sorry, that's what it's called.
It's not a bar. So like I've seen like multiple

(06:55):
like F one arcades suddenly just pop up. Yeah, and
they're announcing them and get don't think Atlanta's getting one.
DC already has one. I'll go, Yeah, we'd love to
be awesome. Yeah, that'd be super cool.

Speaker 1 (07:04):
And yes, we are two of the younger US respondents
who haven't yet attended a race and.

Speaker 2 (07:11):
Would love to would love to go to Austin. Yeah
would Oh my god, that would be so fun.

Speaker 1 (07:16):
Okay, key. Finding number four. F one sits at the
center of motorsport. Seventy five percent of respondents say F
one is the sport they follow most closely. Fifteen percent
follow no other sports at all, while mini surveyed fans
also follow football, soccerkay, American football, or cricket. Regionally. F
one outranks other sports across all emotional attributes, including innovation, glamour,

(07:38):
and excitement.

Speaker 2 (07:38):
Yeah, I mean I don't really follow. I mean, if
we follow a formula drift loosely kind of, I think
the Formula one has made my interest in other motorsport
grow so, like I've watched like I went to the
Daytona twenty four hour thing earlier this year I which
was super awesome, and I think it's helped my appreciation

(07:59):
for other motorsports grow. So, Like you know, I like
we've talked about before, We've gone to Formula Drift multiple
years in a row now, but I don't always watch
the live stream, but now I have realized, like today
it was on and I just have it on, or
like if EMSA is doing something, it's another racing series
like IG in a diferent series. I've been watching that.

(08:20):
So it's definitely helped, like getting into Formula One and
just realizing it's not just for me on like motorsport
in general, I find interesting. It definitely has blood over
to that, but I mean Formula one is like she's
the fave.

Speaker 1 (08:33):
Yeah, I don't closely follow really any other sports. I
mean I'm tangentially sort of aware of what's happening with football,
but again that's kind of like I couldn't tell you,
like I know the season is supposed to start soon,
but I like even like last season, again, I was
tangentially following along. But I couldn't tell you most of
what happened during the regular NFL season, No, couldn't tell you.

(08:55):
Like I barely remember who won the Super Bowl, but
I'm very up on f one was not the Chiefs, No,
it was not. It was the other one, the other one. Yeah,
it was that.

Speaker 2 (09:04):
That's the Eagles, I think, so, yeah, I think. I
mean I literally watched it. Yes, I literally watched it.
I don't remember it was the Eagles, So yeah, I
I And what's funny, I plan this year as long
as Fox puts out their streaming platform. I'm like, if
they put out the streaming platform, I'm gonna watch because
the team I want to watch is the Commanders.

Speaker 1 (09:20):
And it's Fox and so.

Speaker 2 (09:22):
But yeah, again, it's like getting into Formula one has
made me want to get into other sports because it's
I find because it's like it was the avenue that
I realized it can in fact be entertaining. Yeah, and
it can in fact be like more than just like
like they said, it's a there's it's grounding, it's there's
an emotional connection to it, like it does feel like

(09:43):
it's not so face value, if that makes any sense.

Speaker 1 (09:45):
You're part you feel part of it. Yeah, Like when
the team you support wins, like you win, like you
feel emotionally connected to that, no matter what the sport is. Yeah, right,
And I think that because we've developed such a like
love formula one, I agree that you do have a
bigger and better appreciation for just all sports in general

(10:06):
in terms of like identifying with people who are like
a fan of a team or a player, and like, yeah.

Speaker 2 (10:12):
Like that time we were in hobby lobby and there
was a man shopping with his wife and he was
on his phone looking at scores of games, and she
was annoyed with him, and he said.

Speaker 1 (10:20):
I'm just trying to chuck the score real quick.

Speaker 2 (10:22):
Like two or three years ago, I would have been like,
oh my god, that's so annoying, And now I'm like,
let him look at it.

Speaker 1 (10:26):
When you're standing in line at the airport watching formula
was it qualify? Yeah, like watching Qualify in line TSA
and we're like keep finding. Number five Culture, identity and
lifestyle are expanding the brand. Fifty eight percent of respondents
across gen Z and women say fashion and lifestyle are

(10:46):
part of their fandom, and brand collaborations are extending the
reach of F one into new cultural spaces.

Speaker 2 (10:52):
Like what's an example of that, Like I'm like, people
are gonna buy Puma because Puma's into that. See I
don't feel that way. I don't really care, but that's
I'm but that's just never been me as a person.
I've never been like, unless something super cute. Like if
Pumu put out a super ce racing jacket, then that's
it's just but it could have been any brand that
put it out. It's just because it's a racing jacket.

(11:13):
So it's like, I don't feel personally, but that's just
because that's not really who I am in general. So
I don't feel more inclined to buy more of a
brand because they support Formula one. Like if they just
put out merch that I liked, I would buy it,
But I don't feel more inclined to support them, Like
kind of outside of baby Drops.

Speaker 1 (11:30):
Maybe not. You may not be inclined to buy it
because of their association with Formula one, but you may
be exposed to it because of Formula one. And then
if you see what you see something you like.

Speaker 2 (11:41):
Yeah, like that exposure works yea, yeah right, yeah, exposure yeah.

Speaker 1 (11:44):
So, like I would say, even like a great example
would be like Hugo Boss. So the the is it
racing boles are being uh, They're one of their sponsors
is Hugo Boss, and so when they are wearing their
you know, walking into the paddock on Thursdays and a
lot of them try to will wear like seefetle outfits
and not just like their race kit, like their team

(12:07):
shirt and stuff. Like Hugo Boss is one of the
sponsors for RB. So sometimes I see like what Yuki
walks through the packword and like that's kind of cool
or like uh or like I mean, I loved to wat.

Speaker 2 (12:16):
I love seeing the fashion moment, Like I'm always waiting
to see what Lewis is wearing. But that's just because
I just enjoy that. Like I wouldn't I would never
I would probably never buy that.

Speaker 1 (12:25):
But yeah, so I mean, I guess just the exposure
to those brands. So even the fact that like Ferrari
has a fashion line. Yeah, like you're aware of that now,
you know. It's just the exposure to those like fashion
and clothing brands or like even like the watch partnerships
or like uh, the jewelry lines, like Charles Leclaire is
a like personally, like a brand ambassador. There's like a

(12:47):
Monoco based jewelry brand that he wears a lot. Yeah,
So just being I think exposed to those things, and
then if you say something you like, then you it
translates open to those spaces. Key finding Number six. Sponsorship
is just accepted, it's influential. Seventy six percent of fans
surveyed say sponsorship contributes positively to f one. One in

(13:08):
three respondents say they are more likely to consider a
sponsor's product, rising to forty three percent among gen z
US fans and fifty percent in APAC. Team and driver
led activations are most effective, particularly among emerging fan segments
seeking emotional and cultural alignment. So if a team or
a driver engages with or promotes a brand, they're more

(13:29):
likely to then partake in that brand or support that brand.

Speaker 2 (13:33):
Okay, I mean maybe.

Speaker 1 (13:37):
I guess it goes beyond just seeing a name on
a car isn't enough, Like that's just accepting a sponsorship, right,
But when they're making commercials or they're engaging with whatever
the product is in some meaningful way that we the
audience then see like we're more inclined to pay attention
to it. And thus again, if you like what you see,
you may check it out and then go purchase it.

(13:58):
So it does influence you to then like, hmm, partaking
those things. No, I mean that's true.

Speaker 2 (14:02):
I mean I definitely like there have been time where
times where F one Academy, like when they announced like
a new sponsorship, and normally those normally when they tag them,
you can click like whoever's taged and you can just
go follow whoever. I mean, I've definitely done that because
I'm like, Okay, well let's see what because I'm also
looking out to see what if they post any content
about F one Academy now that their sponsors. So I'm like,
I guess that does translate over.

Speaker 1 (14:23):
To that moving on inside the minds of F one's
most engaged fans. So this was a F one has
a truly global audience. The responses to the survey came
from around the world. They had over one hundred thousand
respondents from one hundred and eighty six countries across the globe.

(14:43):
Forty nine percent were from Europe, thirteen percent were from
Asia Pacific, twelve percent, oh wait, twenty six percent were
from the Americas and twelve percent was the rest of
the world. The US is the number one most represented
country in this survey. Wait what, I think maybe what
those percentages were were just the percentage, Like, if there's

(15:03):
one hundred and eighty six countries, that's where the percentage
broke down. So it's not talking about the percentage of
respondents from different continents. But of those one hundred and
eighty six countries, forty nine percent were in Europe. But
there could be like one respondent from one country in Europe.

Speaker 2 (15:22):
If Americans responded to the most.

Speaker 1 (15:25):
Yeah, So they're saying that US is the number one
most represented country, meaning that of the one hundred thousand respondents,
most of them, like a majority, would have come from
the US. But they're saying of the one hundred and
eighty six countries that were represented, again, there's one hundred
eighty six countries, forty nine percent of those countries were

(15:47):
based in Europe. Twenty six percent were based in the Americas.
Of the countries, not of the people, just of the countries. Yeah,
that's what those percentages were, meaning.

Speaker 2 (15:56):
I believe it's kind of odd that America is the
one that's most represented in the survey.

Speaker 1 (16:03):
It's not surprising, though, I will say, because it is
the biggest growing market. I believe we'll find out, but
I believe it's the biggest growing market for Formula one.
So people who are I think typically newer to a
sport and really engaged with it would be more likely
to take part in a survey like this.

Speaker 2 (16:21):
I think that, but I just think that's the American way,
just be really enthusiastic. Well it's just like, I'm like,
both feet jump in. Well, yeah, I think when we
like something, we really it's hard to find a casual American, like,
to be honest, like the casual American is like still
very high strung and opinionated.

Speaker 1 (16:42):
About specifically specific things.

Speaker 2 (16:44):
And so I'm like, it doesn't surprise me that, like,
if you know, in a growing market in America that
I was so many were like, oh my god, I
want to take this, like and they were like so
desperate to participate and just would take the time to participate.
I'm I guess it doesn't actually shock me.

Speaker 1 (16:58):
So looking at the ages of our of the people
that were surveyed, so the average respondent age was thirty
seven point four years old. That's across men and women. So, uh, women,
the average age was thirty point one years old and

(17:19):
for men it was forty three point two years old.
Was the average age.

Speaker 2 (17:22):
Wow, look at that age, GOP. Yeah, ladies, so you're
if you're thirty years old, your man that you need
to be with is forty three point something years old.
Because you have this if you both love Formula one,
that's go. That's where he is. He's as enthusiastic as
you because he filled out the survey.

Speaker 1 (17:39):
Yeah, so twenty seven percent of respondents are gen Z.
Half of the gen Z respondents are women. Female respondents
overall skew younger and are newer to the sport around
sixty Yeah, around sixty four percent have followed F one
four or five years or less. Yeah, that makes sense,
which again goes to what we were saying, is that

(18:01):
forever ago we said F one is growing fastest amongst
women who are younger. And this was actually a record
share of female respondents participating in the survey. So one
in four survey respondents were women, which was an all
time high. The last two times they did the survey,
so in twenty seventeen it was ten percent women in

(18:22):
twenty twenty one, so that would have been four years
later it was eighteen percent, so it rose eight percent,
and now in twenty twenty five it is twenty five
percent women wrresponding to the survey. So it's reflective of
the trend that it is the total f one fandom
reach forty two percent female, which is really high for sport,

(18:43):
especially a male dominated sport, in terms of the people
who are participating in it, not just watching, so years
of fandom and gender. Globally, women make up seventy four
percent of new fans from this year's survey.

Speaker 2 (18:55):
So out of new fans, three so three out of
four new fans are yeah yeah.

Speaker 1 (19:01):
From that end, have been watching for less than a year,
less than a year, yeah, uh So if we look
at people who so this is super interesting. So basically
the question is how long have you been a fan
of Formula one? And this is gonna be the split
of the male to female answers for each category. Okay,
so for how long have you been a fan of

(19:22):
Formula one? For ten plus years it was ninety percent men,
ten percent women. For six to ten years seventy three
percent men, twenty seven percent women three to five years
fifty three percent men, forty seven percent women, One to
two years thirty four percent men, sixty six percent women,
and then less than a year twenty six percent men,

(19:44):
seventy four percent women. So like, it's a trend that
newer fans are female. Like each if you look at
each sort of a year span that they gave for
how long have you been a fan of Formula one?
People who have been watching not as long typically tend
to b.

Speaker 2 (20:01):
Yeah, that makes sense.

Speaker 1 (20:03):
Yeah. F one fans commit for the long term. So
ninety four percent of respondents planned to follow F one
in five years. Twenty seven percent are emerging fans, so
they have been following F one for less than five
less than are equal to five years, and seventy three
percent are longtime fans that have been following F one
for six or more years.

Speaker 2 (20:24):
Following meaning just being aware of it. I wonder how
people determine what defined following is following, Like you're aware
of the sport and you keep up with it through
highlights or you like watching it everybody, you know. I
wonder what the what following means exactly?

Speaker 1 (20:43):
It said earlier in here, and I skipped over some
of this of Note this survey is not a census
of all F one fans, casual viewers, or general sports audiences. Rather,
it reflects the perspectives of deeply invested opt in participants,
those who actively engage with the sport and its ecosystem.
These insights are design to support stakeholders across the F
one landscape looking to build lasting relevance and residents with

(21:04):
a global, passionate and fast changing fan base.

Speaker 2 (21:08):
But it just says engaging. I mean, you could engage
in F one content on Instagram all day and never
watch her raise.

Speaker 1 (21:13):
Yeah, But so these would be people who self identify
as F one fans who are engaged with it. Yeah,
So whatever that means to them, right, So some people
could be engaging with it like oh, yeah, I consume
content about F one every single day on social media,
versus someone could be like, oh, I don't do as
much social media stuff, but I watch every single race.

(21:33):
So it's self identified fans. So something that they made
a distinction about was the emerging fan profile versus the
legacy fan profile. So legacy and emerging surveyed fans coexist
within the same ecosystem and are equally intent on their
commitment to long term fandom, so emerging fans, It says

(21:54):
the newer surveyed fans are more likely to be female
under thirty five, and from emerging markets like the US,
India and Southeast Asia. Legacy fans skew older male and
are more concentrated in Europe, which makes sense the next section,
how new F one fans are finding the sport. Fan
entry points are shifting by generation, gender, and geography. The

(22:14):
path into Formula one fantom is no longer one size
fits all. The twenty twenty five surveyor reveals that how
fans discover the sport varies widely by demographic and that
modern channels are gaining ground fast. So the number one
way like entry point into F one is still friends
and family that they remain like the gateway. The most
common entry point is personal connection, so thirty nine percent

(22:38):
of all fans surveyed say they were introduced to F
one by friends or family, forty six percent among women,
forty five percent among age eighteen to forty four. So
the number two most popular entry point for F one
is traditional media, so traditional media still matters. TV and
general media coverage would fall under that twenty four percent

(22:59):
of all fan and surveyed say they were introduced by
F to F one by TV or media coverage thirty
three percent among older fans, twenty nine percent among men,
thirty percent among longtime followers. Modern fandom on ramps include streaming,
social and driver storylines, and so the emerging fan base
is increasingly drawn in by social media twelve percent, driver

(23:20):
interest twelve percent, and Drive to Survive the Netflix series
ten percent. Among fans newer to following F one, so
five years or less, sixteen percent say Drive to Survive
was their entry point.

Speaker 2 (23:33):
That's a lot less than I would think.

Speaker 1 (23:35):
Yeah, I thought so too.

Speaker 2 (23:36):
Yeah, I would have thought that would be a lot more,
especially amongst women.

Speaker 1 (23:40):
It could be that of those sixteen percent that Drive
to Survive was their entry point, it could be that
they then were like the personal connection that got their
friends or family drawn into it. Right, So it's like
a it's like a like a link, like a link
in the chain, right, Yeah, So it's like, are like
my my I draw in was Drive to Survive. Yours

(24:02):
was a personal connection via Travis and via me, And
then it was the traditional media that drew us in
even more when we started watching and following the races. Yeah,
so it's all kind of all of it sort of
influenced in a way.

Speaker 2 (24:16):
Yeah, because it's like, I mean, Formula one was really
hard to access, especially over here for a long time.
I mean, when we wanted to watch races with Vettal,
I had to literally go on like Pirate Bay and
download them like a day or two like later, illegally,
because we didn't no clue how to even try to
watch it unless we were just like trying to find
like a highlight or something. I mean, and it was

(24:36):
way more difficult back then. So I mean it like
it being an easier access for us to like have
over here, as I could say, definitely, I mean, especially
if you're scrolling through like TV and then suddenly espncause
I think ESPN still has the rights right now.

Speaker 1 (24:52):
I was. I went to breakfast with my mom to
a Denny's, like pretty recently on a Saturday, and we
were finishing up eating and waiting for the check and
then my mom points to the TV in the corner
of the Denny's that's like behind the bar area, and
she's like, is that Formula one? And I looked and
it was on ESPN. Two, and I was like, oh,

(25:12):
they're showing qualifying. I was like, wait, don't look, no spoilers.
I'm gonna watch it later. I watched with my commentators,
and then we get my mom's car and she's like,
I bet they have it because mom has serious radio
in her car, and so she's like, I bet they
have Formula one on one of these sports channels. And
so she just scrolls through and she gets to one
of sports channels and it's like, it's not I want

(25:33):
to say, it's probably like the British commentators. Yeah, but
uh they were commentating and during qualifying, and I was like,
there's a radio channel for this? What crazy?

Speaker 2 (25:45):
But yeah, I mean, but you know, I am surprised
that that strive to Survive wasn't higher on the list
for younger fans.

Speaker 1 (25:53):
So there are strategic implications for the how the fan
base is growing. One's ability to grow a younger, more
globally and gender diverse fan base without sacrificing loyalty among
longtime fans signals a critical moment of opportunity. This dual dynamic,
where fresh discovery intersects with deep tradition, is one of
the sports and most powerful growth assets. Understanding the distinctions

(26:17):
between new and legacy fans and what brings each to
the sport will shape the future of engagement, media strategy,
and cultural positioning, which I think is a really important
point to drive home and what makes something about f one.
It's really interesting that because legacy fans typically consume via

(26:38):
traditional media, traditional media don't got to change that much
to keep those fans on board, right yea. But when
you have the newer fans are consuming in different ways,
especially social like on social media, the legacy brands can
do things there on those platforms if they want to

(26:58):
and engage with that new audience while maintaining the law.
And it's the same across anything that's covering formula one. Yeah,
it's just it's pivoting your content based on the platform
you're on and the consumer that you're or the audience
that is on that platform already, which I think is
I mean, it's true across a lot of different industries.
But it's interesting that because I know, sometimes when things

(27:21):
change in a sport too much, old fans, older fans,
legacy fans get irate, but.

Speaker 2 (27:30):
Some of them F one legacy fans still get an
irate yeah.

Speaker 1 (27:33):
But I think that F one is different from other
sports in that because there's rules and regulation changes all
the time, like every year, just about that, the fans,
even legacy fans you follow from one, are used to
there being some amount of change within the sport itself. Yeah,
versus like there's some other sports where God, they instituted

(27:55):
a pitch clock for Major League Baseball and people have
opinions about it and some people hate it, some people
love it, but it's like that was one change, right,
versus like it feels like F one is changing things
so odh.

Speaker 2 (28:07):
Yeah, because they have regulation changes. I mean, they're always
trying to be innovative, like that's the nature of the sport.
So I mean, yeah, that makes sense. And I actually
do think that most legacy fans a lot of like
when I'm talking like not just trolls online, but when
I actually see people give like detailed responses of what
their issue is. With some newer fans, it does boil

(28:28):
down to the heritage and the history of the sport
because they're just they're they're protective of it, and it's
and I kind of get it, you know, I mean,
and sometimes it is important because so many figures are
still mentioned. That's like for me, One is so different
in that aspect too, where it's like Senna has always
talked about and then you always have these old like
legacy drivers that are showing up to the track and

(28:48):
like they're still so well respected, and so I just
am like, I feel like the acts you have the
trolls online who just make fun of the drive to
survive people. But I do think the main difference is
they're so protected. The actual legacy fans are just so
protective of the heritage of it because it's like trying
to like Formula one itself, like the rules, the regulations,
those might change, but like the core of it doesn't change.

(29:12):
And so that's really the only criticism I guess I
see that like actual legacy fans have, and I'm like,
that's kind of interesting that they're more like sometimes it
comes across like they're saying, you can't care as much
about it until you know about these other things to
see like how this whole or the history of it,
And I'm like, that's an interesting opinion.

Speaker 1 (29:32):
But you know what I actually like and I'm appreciative
of is because we've been both following Formula one for
a couple of years now that when I do listen
to commentaries and people talking about or mentioning previous races
or other incidents that have happened similar to what's currently
happening and stuff like that, I get the references now

(29:53):
because we've been following long enough and consumed enough content
that when people say, you know, it's another wudad be
twenty twenty one, I know exactly what they're talking about,
and like, don't have to go and google it or
feel out of the loop of the conversation or have
it explained to me. I know what they mean because
I've been consuming the content for that long. Or you know,
when people say Max's drive in Brazil in twenty twenty

(30:16):
four was crazy, I know why it was crazy, because
I was sitting on my couch watching it, being like,
holy crap, this is crazy exactly, so like it's it's
I do understand if you're a Legacy fan and you
have you've just consumed more content over time, and you
may have watched races in person that like, of course
I remember races that I've seen more, or cool moments

(30:38):
that have happened that I've seen myself, like as it
was happening and talking being talked about, versus like way
back when when people are like, oh, this epic race
from twenty years ago, and I'm like, I don't remember
that because I haven't seen it. I wasn't there, you know,
so it wasn't there. So I get the perspective of
like a legacy fan being like, well, you can't care

(30:59):
about it as much as I do or be as involved,
or no, you don't know as much because I've been
around longer, And I'm like, yeah, it's true to a
certain point, but you I think some legacy fans underestimate,
especially men who are older, underestimate how actively engaged younger

(31:20):
female fans are and how much content we actually do
consume and absorb the knowledge. So looking again at the
strategic implication, so loyalty runs deep regardless of tenures. So
ninety four percent of respondents, new and legacy alike plan
to still follow F one in five years, signaling that
new fans are not only showing up but staying in.

(31:43):
This long term commitment challenges the notion that newer audiences
are less engaged, which I agree. Yeah. Discovery pathways offer
early indicators of fan type. Fans who enter through personal
connection traditional media or modern platforms like streaming and social
media often go on to engage in different ways, making
discovery method a powerful early signal of future preferences and

(32:07):
engagement style. Chapter two Emotional motivators and passions. Fans are
falling hard for F one. So it's basically, fans are
passionate and they're here to stay. Survey respondents aren't casual.
They're committed across every age, gender, and geography. Participating F
one fans rate themselves as intensely passionate and highly invested.

(32:28):
So eighty six percent of respondents rate themselves as a
six or a seven on a seven point passion scale.
So rating themselves six or seven on a seven point scale,
it's not passionate. Yeah, a ton, it's a seven point scale.

Speaker 2 (32:39):
I'm a ten.

Speaker 1 (32:40):
I don't know why they chose seven, but yeah, I'm
a ten.

Speaker 2 (32:43):
Cross ten infinity, yeah, like whatever.

Speaker 1 (32:45):
Fifty nine percent give themselves a perfect seven out of seven,
signaling the highest level of fandom intensity.

Speaker 2 (32:51):
Yeah. I mean, if I had doctor, I would say seven.

Speaker 1 (32:55):
Yeah.

Speaker 2 (32:55):
We literally have a podcast where we talk about race
reviews in a seven.

Speaker 1 (32:58):
Yeah, and this isn't just legacy loyalty Participating Emerging fans
are especially bullish about their future with the sport. Ninety
six percent of newer fans and female fans expect to
stay engaged long term. Ninety seven percent of gen Z
fans say the same. Ninety five percent of US fans
also project sustained interest. So again it all comes back
to younger female and US. Among longtime surveyed followers, so

(33:27):
among legacy fans and fans aged forty five and up,
engagement remains high, though slightly lower than the newer cohorts.
So ninety three percent of longtime fans and sixty six
percent of those aged forty five and up say they'll
absolutely still be following f one in five years.

Speaker 2 (33:42):
They said, how it was ninety four percent.

Speaker 1 (33:44):
Ninety three percent of longtime fans versus ninety six percent
of newer fans, and then for the age ranges it
was ninety seven percent of gen Z versus sixty six
percent of those forty five and up.

Speaker 2 (33:55):
They're like, as soon as Alonzo and Lewis are gone,
I'm out.

Speaker 1 (33:58):
So looking at kind of what motivates people to follow
along and why they're passionate about F one, so they
tend to be united by the thrill of the race.
While motivations for following F one vary by age, gender,
and tenure, the thrill of the race remains the universal
driver of passion. Whether they're drawn in by the personality
or legacy, Surveyed fans share a common emotional spark the unpredictability, intensity,

(34:22):
and spectacle of the race itself. Yeah, yeah, I would agree.
Ninety percent of respondents say they are emotionally invested in
race outcomes. The thrill of the race, of the races,
and the speed is the number one motivator across nearly
all segments, and additional motivators such as driver personalities, team identity, innovation,
or strategy vary more widely by cohort. Yeah, I mean

(34:48):
emotional investment peaks among global responded to a followed F
one for one to two years, then remains high but
slightly tapers among longtime followers. I mean it's pretty consistent
across the board. The averages for people who are very invested,
somewhat invested, slightly invested, or not invested across all age
or across all year ranges for how long they followed,

(35:13):
So the top motivators were following f one among survey respondents.
So for legacy fans, so these would be are typically older,
so forty five and up male, and they're longer fans
who have followed for six or more years. They have
been a fan. So the three like top motivators. Number

(35:33):
one have been a fan since childhood as a top motivator.
Number two is love the thrill of the race and
the speed. Number three enjoy the innovation and technology, which
they are the only of these, Like there's four segments
they look at. They're the only ones that said they
enjoyed the innovation in technology, which I found interesting.

Speaker 2 (35:50):
They didn't ask me that.

Speaker 1 (35:52):
So, but all four segments, so the four segments were
legacy fans, women gen Z, and newer fans. So all
four love the thrill of the race and the speed.
So for women, gen Z and newer fans, that's the
number one motivator. It was number two for legacy fans.
I'm a fan of the drivers was the number two
motivator again for women, gen Z and newer fans. And

(36:15):
then the number three motivator for women and newer fans
was enjoy the strategy behind the sport. Number three for
gen Z was I'm a fan of the teams.

Speaker 2 (36:23):
I actually, yeah, because I strategy is one of the
things that I really like find so interesting is one
of those interesting things about it to me.

Speaker 1 (36:32):
Because it varies so much, not just from track to track,
but team to team, driver to driver based on it's
varying throughout the race itself. Like there's so many factors
to consider. I like, it's like playing a game, Like
you're trying to be a part of it. Yeah, You're
trying to guess what the strategy is going to be
or what could be the better one, and like consuming

(36:53):
all the information you can about how people even how
engineers would even decide what strategy to go with. All
of that is just fascinating to me.

Speaker 2 (37:01):
Yeah, yeah, so I agree.

Speaker 1 (37:04):
Yeah, so let's see. Okay, so still continue on motivators
and passions. So forty nine percent of female respondents say
drivers are a key reason they follow F one, which
and that's two times the rate of male respondents. Yeah,
which makes sense. There's being honest. Yep, let's say what

(37:25):
do you think?

Speaker 2 (37:25):
What do you think that? I mean, not now that
you're here, you're already here, right, so ignoring the what
gosh you got you here? Do you feel that way?

Speaker 1 (37:35):
Like drivers are a reason I watch.

Speaker 2 (37:37):
Like now, like basically like if Charles left at this point,
would you still watch?

Speaker 1 (37:41):
Yes? Yeah, there are other drivers I like. Yeah, so yeah,
it's the the driver personality is a key like on
ramp yeah, which I would agree with, m But then
once you become more engaged and more involved and you're
exposed to other drivers and other teams we've talked about
before in our race reviews, you might like your number
one favorite driver, but you kind of have like a

(38:03):
top five that like if any of them win or
do well, you're excited for them, right, So if any
one driver leaves the sport, then it's like, well I
got others to root for, babe, Like yeah, yeah you know,
m hm uh so. Forty one percent of gen Z
respondents site drivers as a primary draw. Twenty five percent

(38:27):
say they follow for a specific team, which is higher
than any other age group.

Speaker 2 (38:31):
Yeah. I don't follow for a team, and yeah I don't.
I don't know that I even feel any kind of
loyalty to I mean, if I did, I would say
Red Bulls don't even though like Lewis is with Ferrari, like,
and I like Lewis. So I like Ferrari and I
like Charles. But like if I guess if I that's
the only team that I would feel any sort of

(38:51):
type of way a fan of, I guess if it
was just the team.

Speaker 1 (38:55):
But yeah, and I like Ferrari as a team because
of like the true audition and the legacy of them
as being around from the beginning. And they've never changed
their name, you know, always been Ferrari, and there's some
in their race car red like it's very like I
like that aspect of it.

Speaker 2 (39:12):
It's very historical.

Speaker 1 (39:13):
Yeah, yeah, and so I would probably always like again,
they're two drivers at Ferrari are probably going to be
in my top five of like I'm happy if they
do well. But I mean, it just so happens that
the greatest F one driver of all time and Charles
Leclair are the two racers, and I'm like, you know what,
I can support them. I feel good about compe feeling
good supporting Ferrari.

Speaker 2 (39:34):
Yeah, I mean that's nice that I kind of like that.
I like that a lot of people are now just
like really into the team because I'm like drivers come
and go. It's unfortunately the nature of this unless you
unless you're just lucky in years, unless you're Alonzo fan
kobea forever, if you're a Lowis or Alonzo fan, who
thof they just don't go anywhere for a long time.

Speaker 1 (39:50):
That's about to say Alonzo fans of it's ticking it out.
They fugging it out. So newer and younger respondents uh
are more likely to be influenced by storytelling and strategy
US respondents. Younger and newer surveyed fans in the US
are more likely than global averages to cite driver personalities
and narrative drama as primary draws. Oh ba, I mean

(40:14):
I think that would fall in line probably with more
of like the drive to survive uh huh type vibe,
which makes sense. I mean that's when everything's when the
sports started to gain more traction in the US was
when driver to survive and blew up.

Speaker 2 (40:26):
Oh yeah, I mean that's one hundred percent. Yeah.

Speaker 1 (40:28):
So in contrast, older fans, particularly those age forty five
and up or following for more than six years, are
more likely to cite lifelong tradition, so being a fan
since childhood and innovation as their passion drivers will Eighty
percent of fans age forty five and upright themselves six
or seven on the passion scale. The fandom tends to
be anchored in performance, consistency, and legacy, not individual personalities

(40:49):
or teams that's cool. These patterns suggest a generational and
attitudinal divide. Newer fans are more likely to form identity
based connections with the people and brands of F one,
while legacy fans remain rooted in the sport itself, valuing tradition, engineering,
and longtime dedication.

Speaker 2 (41:06):
I think I identify with these legacy people. I'll be there.
I'll be a legacy fan soon. I can be with them.

Speaker 1 (41:12):
Yeah, you're close, You're almost there. Let us respond, We
volunteer in the next volunteer is TRIVIU. In the next
four years, when you do the survey again, we'll do it. Yeah.
So F one's identity still resonates across all segments, regardless
of age, gender, geography, or tenure. Fans associate Formula one
with excellence and performance and innovation. See percent of surveyed

(41:33):
fans say high performance and precision are defining attributes of
the sport. Sixty two percent cite innovation and technology is
central to F One's identity, which I would agree with. Yeah,
these remain the top associations, underscoring that technical mastery is
still foundational even as lifestyle led elements like fashion, status,
and celebrity gain traction among newer Among younger, newer and

(41:56):
broader fan cohorts, the takeaway is not one of replacement,
but of F One's legacy of excellence and innovation continues
to lead while cultural and personal dimensions grow more influential
for the next wave of fans, which I agree with,
and it is very insightful. Teams and drivers emotional anchors
for newer fans. F One's newest audience audiences are connecting

(42:17):
emotionally with the people who make up the grid among newer, younger,
and more diverse surveyed fans, particularly in emerging markets, drivers
and teams aren't just racing heroes, the cultural figures.

Speaker 2 (42:27):
Yeah, I would agree with that. Yeah, Lewis's my guy,
Like I would agree, yeah, because I'm just like, Yeah,
I mean, he's but drew me in who I follow
the most, who like and you do kind of get
anchored into whatever they're doing.

Speaker 1 (42:41):
So yeah, So forty eight percent of all surveyed fans
report being inspired by an F one driver or team
outside the context of racing. This jumps to fifty nine
percent of female fans, sixty six percent of gen Z,
and sixty percent of newer fans. In the US, this
effect is especially strong fans are drawn a driver's personality,
the social media presence, and off track storytelling, making F

(43:03):
one stars feel more like global icons than traditional athletes.

Speaker 2 (43:07):
I would agree with that.

Speaker 1 (43:08):
Seventy five percent of India, sixty nine percent Brazil, fifty
five percent Japan report the highest rates of off track inspiration.

Speaker 2 (43:15):
Who on the grid do you feel that? Like? Who?
Like if you if you're looking at inspiration, like not
not just who your favorite is, but like if you.

Speaker 1 (43:22):
Lost the track, like not talking about their race, about
the other stuff. Yeah, I mean Lewis Lewis Hamilton, I
mean he's involved in so many I'd say probably Lewis,
and then Charles Leclair.

Speaker 2 (43:34):
In Battle I would say Uttle because he's really big stuff. Yeah, well,
I think just oh, I guess on the grids are
on the current drivers down the bread?

Speaker 1 (43:41):
I would say those two are probably the most high
profile globally. Because of things they're doing outside of Formula one.
So like Lewis has like a lot of fashion and
even the F one movie Met Gala. He was a
co chair for the Mega But Gala is.

Speaker 2 (43:57):
There's anything because they said they connect with them it's
like inspirational, right, So it was just like, have they
done anything.

Speaker 1 (44:04):
Yeah, inspired by them outside the context of racing. I
mean it could be inspired by like to get involved
in fashion or music or whatever.

Speaker 2 (44:12):
Do you feel like, do you have like a any
like any type of when have you felt like the
like most emotionally connected I guess like do they have
like any kind of storyline that you just feel super
connected to mm outside like a rat of a race
or something.

Speaker 1 (44:31):
I mean not necessarily, because any emotional moment I've had
watching has been like watching a race, right. I mean
probably the most emotional would be like, you know, it's
in the context of when Charles Leclair one Monaco, Yeah,
won the Monico GP for the first time, but like

(44:51):
it's the it's not just that he won, it's not
just that he's from Monaco, it's the whole his whole
underlying story of like how his dad supported them and
then his tragically died, you know, weeks before Charles signed
his Formula one contract, but like he lied to his
father when his father was on his deathbed in the hospital,
he told his father that he had signed his contract

(45:12):
when he had and yet and his father died, but
he wanted, like he wanted his father to know that
he had done it and achieved their dream that they
worked so hard for before he passed away. Unfortunately that
did come true. But like it's that whole story. And
then you know, his godfather was Jules Bianki, who was
also a Formula one driver for Ferrari, and he tragically
also passed away and that really affected Charles, and like

(45:36):
just that whole story. Yeah, like I think is like
I would say, tragic, but like beautifully tragic, you know.

Speaker 2 (45:43):
Oh, no, like I would I would say, I think
Lewis is who would I would say if I'm going
off inspiration, somebody who inspires me? Who outside of the track,
just his entire story of literally being so passionate about
something that it can't just be handed to you because
of where you come from and who you are and

(46:04):
like who your family isn't you know, I think that's
super inspiring and then to see him the causes he
like supports and things like that, Like I find that inspirational.
But I think I would say the driver that I
feel most emotionally, How do I put it? I would
say Charles is the driver I feel most I can

(46:25):
relate to the most because I have a lot in
common with him when it comes to that type of thing.
And so it is interesting because it's like you do
get invested in their stories because it's like it's interesting
when you feel because I think, relating to somebody, being
inspired by somebody or two different things, and so it's
interesting that that can be so strong and like be

(46:47):
a motivational factor as to like why you might pay
more attention to them.

Speaker 1 (46:51):
Yeah, I mean I think to me, I guess you'd
have to look at like the definition of inspiration and inspiring.
Like to me, it's like either someone or some thing
like motivates you to want to do something in a
similar vein right, or to do something about what you've
seen or heard or experienced. So like if to me,

(47:14):
inspiration would be like if you know Lewis Hamilton has
his charity that it does work with Mission forty four,
which he started it years ago, and the mission of
it was to figure out, like one, the root causes
of why there is a lack of diversity in motorsport
in general, specifically in Formula one, and he helped. They
funded a lot of like research and surveys and all

(47:36):
this stuff to figure out what the root causes were
and then they act upon that to help change it. Right, So,
like that's inspiring, but like to me, for to actually
be an inspiration to a spic, to me as an individual,
I think I would have to see that and then
be motivated to do something similar in that vein. So
I wouldn't say that he has inspired me in that way. Yeah.

(47:59):
I don't so that any of the drivers have inspired
me to want to then go do something in the
same vein that they've done things. Yeah, but there's emotional
connection for sure. Yeah, I think it's admirable. I'd say
I have admiration for what Lewis has done. Yeah, especially
in his off track stuff. Oh, so this is interesting.
Despite the emotional poll to specific drivers and teams, fandom
remains relatively non tribal. Sixty one percent of respondents follow

(48:24):
multiple teams or identify as neutral, a finding consistent across
past surveys.

Speaker 2 (48:29):
Yeah, I don't have like a I kind of almost
feel like I am. I'm rooting for my people, but
I'm also happy for other people.

Speaker 1 (48:37):
Yeah, I'm not like devastated if my team or my
driver doesn't win, because I mean I can be.

Speaker 2 (48:44):
I wasn't tiled this year.

Speaker 1 (48:47):
Let me put it this way. I have seen grown
men yell, scream, have a foul mood when their favorite
like football team loses a game, and it affects like
their whole weekend, and they're a bad mood for days.
That never happened to me with Formula one, even though
I am intensely involved with it and very passionate about it.

Speaker 2 (49:06):
Yeah, I mean, I don't know that we've had anything. Oh,
something happened that I got mad about. I don't remember
what that was. And I made the joke to you.
I go, I understand why everyone's everyone's day because I
But then I clearly wasn't mad all day.

Speaker 1 (49:16):
Yeah.

Speaker 2 (49:17):
I think that if I would have been a Formula
one fan at like how I am now when twenty
twenty one happened, I could have broken something probably. Yeah,
that was infuriating. I wasn't even watching it. I'm watching
that live. I actually could see being like, would you
I could see myself going, could you excuse me for
a moment, I have to go scream in a pillow,
which isn't I guess tribal. That's more everybody being mad

(49:40):
that the FIA was dumb. Yeah that's not.

Speaker 1 (49:43):
No one was because the didn't follow the rules. Yeah
it was unfair. Yeah that was like literally nuts.

Speaker 2 (49:46):
But yeah, yeah, that's interesting.

Speaker 1 (49:48):
So in newer markets like the US, team loyalty is
still forming. Driver affinity is currently the stronger emotional anchor.
Forty percent of US fans identify primarily as fans of
specific drivers. Twenty one percent of fans say the same
about teams that going to make sense to me. So
these trends reinforce a broader shift for modern fans, especially
outside of Europe. Personality led narratives and cultural relevance are

(50:12):
key drivers of connection, engagement, and identity. At the same time,
fandom continues to be less tribal and more inclusive than
other sport, an element that strongly appeals to newer fans.
So drivers aren't just winning races, they're building emotional equity.
Drivers are the single strongest emotional connector to f one's
fastest growing audiences. The faces of the sport, their personalities,

(50:34):
rivalries and cultural relevance, spark passion. I would agree. I
love a rivalry. I love it. I eat it up
with a spoon Like Max and George. There be flast
season chef kiss, I love val Listen, listen, listen, don't

(50:55):
there shade.

Speaker 2 (50:57):
George Russell is the cousin I like to make fun
of the family get together, but he's still He's still
my buddy, all right, or.

Speaker 1 (51:03):
Even like h Charles and Max have a rivalry that
that goes back years.

Speaker 2 (51:09):
Max is in love with him and what you're talking.

Speaker 1 (51:11):
About ultimate enemy still lovers storyline. No, that's Kevin Magnuson
and Nico Falconberg. That's true. Suck my balls, mate, So
younger fans surveyed fans show strong emotional pull toward local drivers.
Seventy eight percent say a driver from their country would
increase their interest. I feel like that's not so much
in the US, though.

Speaker 2 (51:31):
We don't have well, we did and we were like
Matt Yeah, but that's also because like I feel didn't.
Ricardo was basically American. He was adopted he was adopted
and we love him. Yeah, I think I feel that
way for e F one Academy, Like I'm really really
into rooting for the American girls just because I'm like,

(51:52):
why wouldn't I?

Speaker 1 (51:53):
Yeah, we got him.

Speaker 2 (51:54):
Yeah, there are.

Speaker 1 (51:55):
Part of that could be too. It's such a new
series in driving in motorsport that you don't really have
the established teams and personalities.

Speaker 2 (52:05):
To and you're and you won't really get them with
the Feeder series. Those are completely different. So I mean, guys,
it's not really fair to say that because it's a
completely different yeah landscape.

Speaker 1 (52:13):
So, fandom is increasingly personality led, especially among newer, younger,
and female fans. So two in three gen Z respondents
feel personally inspired by Formula one drivers and or teams.
Emotional connection doesn't always equal tribal loyalties. Six and ten
fans follow multiple teams or none. So the strategic implications
fandom is evolving and more personal drivers are the gateway.

(52:34):
Legacy values still matter. Emotional loyalty does not equal tribal loyalty,
and engagement is durable and cross demographic, with ninety seven
percent of gen Z ninety six percent of newer fans
and ninety five percent of US fans expecting to follow
F one five years from now. Stakeholders can confidently invest
in long term storytelling, personality, lead platforms, and fan touch
points that deepen connection over time.

Speaker 2 (52:56):
Yeah, I would say that's true, or it's I mean,
obviously it's true. I feel that, like I can see that.

Speaker 1 (53:08):
So from the outset, Liberty Media position Drivers as the
stars of the show, calculating that younger and more diverse
fans would connect through personality. That strategy from Drive to
Survive and beyond has worked. Nearly half a female agen
Z fansite Drivers is their main reason for following the sport.
F one has created more touch points for fans with
the sport outside of race weekends. It is managed through

(53:29):
content on its own and operated channels such as f
one dot com and fe TV to provide data and
information to feed the enduring curiosity and passion of the
legacy fans. Yeah, yeah, I mean I totally agree. I
mean f one TV. They don't just do the commentary
for the race itself, which they didn't used to do
or they did very little love because now they have
the full race day, they do a pre show before

(53:51):
the weekend gets started. They do commentary and everything during
the practices, During qualifying, they do a post qualifying show.
They do a pre qualifying show, pre and post race
shows like they do Joylian Palmer has his analysis he
does every Tuesday of key moments from the race.

Speaker 2 (54:07):
They have the cool down run and it's part of
that one this year, I think.

Speaker 1 (54:10):
Uh yeah, and that's like more of a talk show
kind of vibe, but they're still related to F one Yeah.
I mean even the analysis that there's a tech breakdown
that they do of some key technical element related to
one of the teams or the cars or the weekend,
or they just break down some element of the car
and explain it in detail, like they do so much stuff.

Speaker 2 (54:32):
They have a reality series for the feeders, so like
Formula two mm hmm, Chasing the Dream they do. And
not not only that, they are also covering Formula one,
Formula two, Formula three, F one Academy and the Porch series.
So I mean that F one TV within itself is

(54:56):
like just a great It's great for new fans and
for old fans because they also the archive, so they
don't have everything obviously, but like you.

Speaker 1 (55:04):
Know, tons of old houses. They have a lot of
older races. It's harder.

Speaker 2 (55:09):
It's harder in the eighties and the nineties, but like
you know, you go from the ninety five and more.
They almost have everything. But it's such a great resource.

Speaker 1 (55:17):
And they have like documentary styles stuff on f one
TV too.

Speaker 2 (55:20):
Yes, And what's another thing too, if they don't have races,
they'll tell you about the season though, So like I
think it's Jordlyn Palmer and there's a few others where
it's like they at least have If they're not able
to give you races, you can at least sit there
and watch that and it'll tell you, hey, in this season,
this was going on, and this was going on. And
so they just have so many resources that legacy fans
can appreciate, but also things that newer fans can appreciate.

(55:42):
So they've done really well with f one TV. Yeah,
and they keep developing it and keep developing begin not
to mention the strategy aspect of it this year. So
they already had it last year and that's when I
got f one TV was last year was you know
you can have you could watch the main race and
you could watch a driver on board and you could
hear their radio or you could have the data stuff

(56:03):
or even the map. Now they changed it even more
so you can now have a multi screen on your
TV as long as you have like certain a like
Roku doesn't support it right now, but like Apple does
and of something else does too, but like you, so
they're still then they're leaning into the strategy of it
where it's like you want to follow a driver, you

(56:23):
might want to follow the data stuff while you're following
the main thing. So they're really leaning into like every
single avenue that they can just through that platform itself.

Speaker 1 (56:30):
Yeah, which even like the data page when you're watching
a race is love it great because it shows you
It's gets so much information. It's showing you sector splits,
lap times, the difference like in time between drivers and
between the lead driver, like the tire strategy, how long
they've been on the tires that they're on, uh, everything,

(56:51):
Like it's just so much information. It tells you when
their sectors are purple or green. Because let me tell you,
there have been multiple races where I'm sitting there like, oh,
is my driver going to catch the guy in front
of him? How many laps do we have left, how
much time is the gap between him and the driver ahead,
How much faster is it going per lap or per sector?

Speaker 2 (57:11):
How old are as tires? How long is this yes?

Speaker 1 (57:13):
And is he going to be able to catch him?
And like all that stuff trying to figure it out,
Like it's I've done that multiple times. It's a great resource.
And again it just plays even more into like trying
the appreciation we have for the strategy and and the
race itself. Yeah crazy, and even like f one dot
com they put out so many articles and so much

(57:36):
information about the races from each driver, each team, like
they have so many resources.

Speaker 2 (57:41):
Yeah it's great.

Speaker 1 (57:42):
Okay, So content engagement from race weekend to every day.
F One's fandom is always on. What one spect on
Sundays is now constant. Fans are connected across platforms, formats,
and touch points, creating new momentum and opportunities for engagement
three hundred and sixty five days a year for everyone.
Content consumption has become in always on behavior. While live
races still anchor the calendar, they're now just one part

(58:03):
of a much larger content journey. Today's fans engaged with
the sport every day, watching, reading, sharing, and shopping across
an expanding mix of media, from highlight clips and podcasts
to social commentary and driver content. Fandom now unfolds across
platforms and formats continuously. Yes, one hundred percent. Yes, I
consume something every day about Formula one.

Speaker 2 (58:21):
Every single day, we share something at least one thing
a day with each other about Formula.

Speaker 1 (58:26):
One, whether it's a meme or an article, or a
post from a driver, a post from Laura Winter, who
is we have not mentioned and shame on us for
not mentioning her thus far. Laura Winter and Ruth Buscom
are love them so much, our favorites on FE TV.
We love our whole F and T broadcast team, but
we love our ladies. We love our ladies. They're great

(58:47):
of what they do. And we haven't seen Laura in
a minute, and we have a whole summer break without her.
I'm gonna be so happy when she comes back come.
But yeah, I mean the the whether they're posting or
sharing something about what they've got going on and doing,
like we share something with each other almost every single day. Yeah,
and I'm consuming. I consume podcasts like crazy. Not only

(59:09):
do we have our own podcasts that we produce and
put out. But I listen to other podcasts because again,
it's just more information about the sport as a whole,
getting other people's perspectives. People that have either been following
the sport for longer or more have more might have
more insight. I mean, I think it's just great. I
love podcasts about even like like people who were part

(59:32):
of like the pit crew of a Formula One team
and getting like their insight and knowledge and how they're
doing the sport and what goes on in the paddock,
and that's like so fascinating because it's parts that we
just don't see.

Speaker 2 (59:43):
Yeah, I a lot of the content if I consume,
if it's more like that, then I don't necessarily always
lean towards some F one podcasts. But that's just because
that coverages something that I to consume, content that I'm
learning from mm hm, that's like expanding my knowledge of it.

(01:00:04):
So like, yeah, if there's an F one pick threw thing,
I'm clicking on it. If there's a video of Max
with somebody and we're talking about the anatomy of a
corner and how Max for stap and has had to
take it, I'm watching it like anything like that I'm
hungry for. I wanted like cause I know for a
fact there's always gonna be something for me to learn.
I don't necessarily lean towards like content that I don't

(01:00:25):
think I can learn anything from. I mean, now, granted,
if there is an incident like I would do want
someone's perspective on, I will. There are a few times
I've watched like P one, But yeah, I definitely lean
more towards the content that I think that I'm gonna
learn something that I otherwise would never hear about.

Speaker 1 (01:00:44):
Yeah.

Speaker 2 (01:00:45):
Could.

Speaker 1 (01:00:46):
I will say that listening to other podcasts do race
reviews and analysis and people who are like us that
are fans of the sport but aren't necessarily involved in it,
it gets redundant a bit because we're already talking about
and consuming all this stuff. A lot of what they
say we've already either said or thought or discussed with
each other, so it can be a little redundant. I

(01:01:08):
like to listen to them because I like to listen
to their formats and what they're talking about and if
they have different opinions than we do. But yes, it
does get a little redundant sometimes, But I also run,
so I have to take up my time no, yeah, running, yeah,
listening to something. But yeah, I would agree with the
wanting to learn anytime I can get like information on

(01:01:30):
strategy or even just like that video that we talked
about and you mentioned about Max Verstapan breaking down the
anatomy of a corner, of how he approaches it, what
he's thinking, how he decides what line to take, or
when he might do something. Like all of that is
so fascinating to me because I just don't know what
that thought process is or like or how you would

(01:01:51):
even start.

Speaker 2 (01:01:52):
To literally didn't even know how to explain it. Yeah,
He's like, this was just like what I do.

Speaker 1 (01:01:56):
Yeah, because it becomes second nature.

Speaker 2 (01:01:58):
He's like, let me draw this in this Dan, and
then Max is like, okay, yeah.

Speaker 1 (01:02:01):
Sixty one percent of surveyed fans engaged with F one
content daily, thirty four percent engage a few times per week.
Seventy percent of US fans age eighteen to twenty four
engage with content daily. The live race still endures, so
live race viewership remains a defining ritual of fandom. Among
those surveyed, eighty six percent watch sixteen or more races

(01:02:21):
per season, Seventy three percent watch twenty or more, proving
race day remains a core habit, but levels have held
steady since two thousand and five for people watching live races.
So live race viewership by demographic. Europe leads in frequency,
with eighty seven percent watching sixteen plus races per year.
The strongest viewership is in the Netherlands with ninety two percent,

(01:02:44):
Brazil with ninety percent, in Italy with eighty nine percent.
In the US, seventy three percent of fans watch twenty
plus races per season, one of the most consistently engaged
markets globally.

Speaker 2 (01:02:55):
Which I mean would help with F one TV because
otherwise it could be difficult to like watch and like
you would have had to be more of a legacy
fan that really know how to watch it, yeah, than
like a newer fan, because I mean just even knowing
like which ESPN channel isn't and like how do I
need a VPN to watch on Sky Sports.

Speaker 1 (01:03:13):
I would be interested to see how many fans watch,
like what platforms they watch on.

Speaker 2 (01:03:17):
Yeah.

Speaker 1 (01:03:18):
Social is now central to fandom. Sixty four percent of
also rat fancy. Social media is an important channel for
accessing F one content it's up from oh woah, it's
consistently grown. So since twenty fifteen, it was at twenty
eight percent. Since social media was important for accessing content.
In twenty seventeen it was thirty one percent. Twenty one
it is forty percent.

Speaker 2 (01:03:38):
I mean, I would agree because there's sometimes like a
penalty might happen post right, So it's not necessarily like
that stat doesn't even necessarily have to mean like, oh,
it's content like yayamyam mamam content and social media like funs. Yeah,
some of it's just like oh, breaking news, it's on
Instagram and I see it so and I would say
that keeps me engaged more because I actually I see
a lot of stuff like that more than I see

(01:03:58):
like some of the cutes weird know.

Speaker 1 (01:04:00):
Yeah, or like you said, even the post race like
penalties or FIA things that they put out about decisions
that they made after the race that affect the results,
and stuff they posted I assume somewhere. I have no
idea where they post it one like on their website.

Speaker 2 (01:04:16):
Yeah, they're gonna post it on like F one doc.
I usually hear about it on social media because on
the F one yeah, and the f one account is
like the first one that posts it always, so it's like, uh, yeah,
I would say it's more than likely. The reason it's
growing is also because like how they put out their
own content is growing. And that's just it's easier for
people to get an Instagram notification or they just it's
immediately own their feet because they're consuming and Instagram knows

(01:04:38):
what we want to see. You see it immediately. Oh,
there's the news like if pretty much, if if something
dramatic happens, I know I'm gonna if n F one
it's gonna be the first thing.

Speaker 1 (01:04:46):
I see on my phone when I pull up Instagram.
I agree. Uh So the importance of social content, uh,
it's of highest importance among women, gen Z, newer fans,
and US fans. Yeah, which again it's consistent. It's social
media is one of the driving forces of growing the sport.

(01:05:07):
Yeah one hundred percent. By contrast, only forty two percent
of fans age forty five and up and fifty four
percent of long time followers view social as a core
access point Yeah online discussions. Global respondents tend to stay
on the sidelines of online discussions, but younger fans are
more likely to dive into the conversation, so like asking

(01:05:27):
how long do you or how often do you discuss
formula one with online communities.

Speaker 2 (01:05:32):
I'm less likely to do it now because of the podcast.
So if I do, it's on my fins death. Yeah yeah,
I mean I deaf of last year. I wow. I
was like me me me, me, me, me me me.
Sometimes I still can be me me me me. That
was not long ago that I was like sick. I
said something like say you know less about tires though,

(01:05:55):
like I think the whole thing, So I'm like, yeah,
I could. The younger people, I mean, they're the ones
mostly arguing with theach each other. And the thing is
legacy people don't really need to say anything. They're going
to sit there and watch it and be like wow,
yeah they shou argue a.

Speaker 1 (01:06:06):
Person, Yeah exactly. Cross platform consumption YouTube, Twitch, and the
second screen era. Modern fans toggle between formats based on
their needs and backgrounds. Merging fans favorite social and video
first touch points, the foster discovery connection and community. Longtime
fans dig deeper into strategy and analysis. So these platforms
are not just second screens. They're on rams and entry
points to fandom forty five percent respondents regularly consume F

(01:06:29):
one content on YouTube or Twitch. This rises to sixty
percent among gen Z and fifty five percent among newer fans.
Regional standouts. The highest platform usage is India and Brazil
at sixty five and sixty percent.

Speaker 2 (01:06:42):
They've been doing more on YouTube this year too. I
think they have the drivers pread on there, and then
like all the F one Academy stuff is on the
YouTube now I think I don't know that it's love.
I think it's live actually, So they're definitely trying to
reach out on those platforms to get them to come
to Formula one for sure.

Speaker 1 (01:06:56):
Yeah. Fifty six percent of US gen Z fans regularly
consume F one via YouTube or Twitch. That's a high percentage.

Speaker 2 (01:07:06):
On Twitch. Yeah, so they're consuming it from somebody else
streaming it.

Speaker 1 (01:07:10):
I guess, or watch alongs. Oh, this is fun. This
pertains to US audio and community. Twenty seven percent of
surveyed fans listen to F one podcasts listen to US
Engagement is strong in Brazil in the US at thirty
seven and thirty one percent, respectively, compared to twenty six

(01:07:31):
percent in Europe and twenty one percent in Asia. Pacific.
Podcast consumption is stronger among women at twenty nine percent
and those age twenty five to forty four at thirty
three percent. Fifteen percent use online forums, with uptake rising
to twenty five percent among women and younger fans, So
a growing number of fans, especially younger ones, aren't just

(01:07:52):
consuming content, they're participating in its creation. Fifty three percent
of fans regularly watch and reshare highlight videos or social clips,
platform behaviors to often blow the line between consumption and contribution.
Gaming and sim racing.

Speaker 2 (01:08:06):
Oh yeah, that's yeah.

Speaker 1 (01:08:08):
Thirty two percent of surveyed fans regularly play racing video games,
with twelve percent participating in sim racing.

Speaker 2 (01:08:14):
I'm upset they called it video games, but whatever, it's
not a video game, it's a simulator.

Speaker 1 (01:08:22):
Well, they differentiated between playing racing video games and participating
in summ racing. Okay, you didn't listen to my dad.

Speaker 2 (01:08:28):
I listened. I heard it as playing video games and this,
and I was.

Speaker 1 (01:08:31):
Like, thirty two percent of surveyed fans regularly play racing
video games, with twelve percent participating in.

Speaker 2 (01:08:37):
Sem ar Okay, okay, got it.

Speaker 1 (01:08:40):
Gaming is most popular among gen Z fans at forty
eight percent, and then new followers at thirty five percent.
SIM racing is significantly more male skewed, with fifteen percent
of men versus four percent of women participating in some racing.

Speaker 2 (01:08:56):
I mean, I agree with that because I think men
are more likely to put money and technology than women are.

Speaker 1 (01:09:01):
I agree that, Yeah, men would invest more in the technology.

Speaker 2 (01:09:04):
Yeah, like travel system. I don't want to tell you
how much.

Speaker 1 (01:09:08):
Well that is, yeah, versus like women are more likely
to spend money on merchandise yes, and events, yes, in
person experience.

Speaker 2 (01:09:15):
Yeah, one hundred percent. So I'm like, it doesn't surprise me.
I mean because it's expensive. It is very expense because
it's like to SIM race, it's not just like truly
SIM races. It's a lot of money. You have to
have the PC, then you have to have all that. So,
like that makes sense that it's more male dominated.

Speaker 1 (01:09:28):
Content to commerce. While content engagement isn't explicitly linked to
purchasing behavior, in the data, the demographics that are most
active across digital platforms, so younger fans, women, and newer
followers are also those most likely to buy F one merchandise.
Twenty six percent of global surveyed fans report purchasing team
or driver merchandise. This rises to thirty nine percent of women,
thirty eight percent of gen z, thirty six percent of

(01:09:49):
newer fans. Segments that also over index and social media
usage YouTube slash slash, Twitch engagement and personality led content.
Two The strongest merch markets globally are the US at
thirty seven percent and Japan at thirty eight percent. Why
causality isn't confirmed, the correlation points toward a broad The
correlation points toward a broader trend. As fans engage more

(01:10:10):
deeply with the sport through diversified content, especially via driver
narratives to social content, they're more inclined to express that
fandom beyond the screen and transact directly from those engagements.

Speaker 2 (01:10:21):
We listen over here, we love, we love support and
whoever we like, that's just we can't help it. We
love it.

Speaker 1 (01:10:28):
Yep, I want to loud and proud. I got my hats,
I got my shirts, I got my jackets. Oh my god,
I got our bracelets.

Speaker 2 (01:10:34):
Yeah, I love it exactly.

Speaker 1 (01:10:36):
Oh okay, So they have examples of like the content ecosystem,
that's interesting. Well, the data highlights evolving fan behavior It
also underscores how Formula one has strategically adapted its media
footprint to meet fans where they are. With just ten teams,
twenty drivers, and a twenty four race calendar, F one
operates with a limited set of live moments, Yet F
one is successfully built and sustained high levels of engagement

(01:10:57):
between races by expanding its content ecosysm them across platforms, regions,
and fan types. So they talk about F one TV
F one Kids broadcasts, Oh yeah, that's right, yeah, which,
for those who don't know, F one TV has a
kids version of the broadcast where it's kids calling the
race and commentating on it and it explains certain terms

(01:11:19):
for like so that kids can understand what they mean
when they say the tires are degrading.

Speaker 2 (01:11:24):
And they have little graphics and the drivers are cute
little graph Yeah. They've never watched it, but I've seen
like the clips that I'm like, Yeah, they.

Speaker 1 (01:11:30):
Get little animated versions of the drivers doing dances and stuff,
and I'm like Max or stabbing with never literally no.
Other examples of the content ecosystem are race highlight packages
on YouTube, SIM racing and esports initiatives. Yeah, like the
F one esports series which create entry points for digitally
native fans and blow the line between participation and spectating.

(01:11:51):
So we also have creator and influencer partnerships. The Drivers
survived Netflix series, official F one podcasts, and team specific
audio shows like Williams has a Yeah Team and driver
led social content, and the F one movie live events.
Fan demand for F one live experiences is at an
all time high, of course, and nearly half of all

(01:12:13):
surveyed fans have attended a race, a striking marker of engagement.
Global attendance is an all time high. Seventy five percent
of surveyed emerging fans say they plan to attend a race.
US fans are catching up fast, though, forty one percent
say they have already attended a Grand Prix. Seventy three

(01:12:33):
percent of US respondents plan to attend a race in
the future. Yeah, and among US gen Z fans, thirteen
percent have attended a race in eighty seven percent say
they intend.

Speaker 2 (01:12:44):
To Yeah, because we can't afford it.

Speaker 1 (01:12:47):
They're expensive as hell. It's only been in the last
three years that there's been more than one race in
the entire United States exactly.

Speaker 2 (01:12:55):
Yeah.

Speaker 1 (01:12:56):
Miami is only three years old. Las Vegas is in it.
It'll be its second year this year.

Speaker 2 (01:13:00):
Yeah, Austin was the first one.

Speaker 1 (01:13:01):
We're not the first.

Speaker 2 (01:13:02):
It wasn't the first.

Speaker 1 (01:13:03):
US, say, but the only one for a long time.
It was only one for a long time. Yeah.

Speaker 2 (01:13:06):
I mean it was literally built for Formula.

Speaker 1 (01:13:07):
One and the tickets are so expensive. Yeah, but we'll
get there one day.

Speaker 2 (01:13:13):
Susie Wolf, I really want to come support F one Academy.
So those are my girls, and then they'd be great things.

Speaker 1 (01:13:20):
Honestly, it could be like money wise, it could be
either almost equivalent in price or cheaper to buy a
ticket to a race in Europe.

Speaker 2 (01:13:29):
Oh, people have said it's cheaper to go over there.

Speaker 1 (01:13:31):
Fly over there, stay for a couple of days, do
the whole race weekend, and come back, and it's cheaper
than just getting the F one ticket in hotel for
like a US race, because they're crazy expensive. The last
time I looked at a ticket for Miami, like the
cheapest price, I want to say, was like eighteen hundred
dollars for one ticket for the three days. So expanding
beyond race weekends, twenty four percent of global surveyed fans

(01:13:53):
have already attended f one related events like parties, watch alongs,
their meetups. Forty one percent who haven't attended an F
one fans it's planned to do so in the future.
Interest is highest in the US. We're nearly half say
that they are likely to attend such events in the future,
demonstrating appetite for off track experiences. Now, I mean I
would go to.

Speaker 2 (01:14:10):
Like a I go to an arcade, but I got
meetup is a very specific I'm that's not the same.

Speaker 1 (01:14:15):
Thing to me. I wouldn't do a meetup, but I
would do other F one related fan experiences, yes, that
aren't specific to a race. Yeah, but there's the like
in Las Vegas they have the museum.

Speaker 2 (01:14:27):
Yeah, when we went to California, we went to Ford
it was called but basically it's a bunch of cars
there and they literally had a section for Formula one
and Maxi's car was there. Sent As car was there.
There was that was noths. I was like, oh my
god it and the size difference is crazy. So I
mean things like that, Yeah, Like and Krting's fun. Yeah,
I really we really liked that when we went to

(01:14:48):
K one.

Speaker 1 (01:14:50):
Yeah, digital engagement is fueling real world demands, so ninety
eight percent of gen Z fans within the survey engage
with F one content weekly, yet only twenty one percent
attended a race. Well ninety five percent of non attendees
planned to go in the future. Yeah, so it's the
pattern's strongest in the US. But basically it's like newer

(01:15:12):
fans discover F one through digital channels than they want
to have real world experiences with it, engaging with it,
which is cool and fun.

Speaker 2 (01:15:22):
Yeah yeah, I mean it's nice to see the desire
for more and to experience it in person and not
just be happy consuming it online because it is I mean,
how did they do it? Formula one race up into
other races, and I can say it's like it's a
wild experience. I don't know that we said how many
pages this was when we started, but it's like a gazillion.
Was like, it's like one hundred something pages long.

Speaker 1 (01:15:43):
Yeah, one hundred over one hundred.

Speaker 2 (01:15:45):
We've got through what are we.

Speaker 1 (01:15:47):
At about half of it? So at page fifty seven.

Speaker 2 (01:15:49):
So we're going to cover this because they only do
the survey every what four years, so we've got time.
There's going to be another break and we will just
finish the survey up and a part two on the
whenever the next break is But this was taught, This's
talked a lot about like the emotional connection, the emotional
connection and things like that. So what do you think

(01:16:13):
and you know when it talks about being engaged in
the races and the strategy and the heritage, like it
just brings up all these points. What do you think
made you fall in love with Formula one? Like what
like you personally like outside of like this is like,
what do you think when you think about like what's
kept you hooked or what's like what it's done for

(01:16:35):
you in your personal life? Like what do you think
has just been madeors fall in love with it?

Speaker 1 (01:16:41):
The initial draw to it was just the Drive to
Survive series, just watching that getting hooked on it, being
attached to driver personalities, and then even just the drama
of the sport because like when I was the reason
I really like dove into it was one. Obviously everyone's
first favorite driver is Daniel Ricardo because he opens the

(01:17:02):
whole series and like his personality, it's just like a
magnet for people. But then the more that you watch
and the more stories that they would tell in that series,
the more exposure. You got to different teams, different drivers,
different personalities. You get exposed to more of the history
of the sport, the rivalries, the different storylines. Like even
something that was super dramatic that really was impactful for

(01:17:23):
me was when Roman Grojan had his crash and he
was like the man on fire and turned to a
little fireball, and like all of that just culminated and
like a like a, this sport is dangerous, but it's
also like the highs are high, the lows are low,
it's fast paced, the adrenaline rush is there. Like all
of that combines to make a really compelling story and

(01:17:44):
it's interesting. All of that just draws you in, right,
So then consuming that content, then I start following a
couple of drivers on Instagram, and then you start getting
sort of more content about the sport, like okay, well
what's going on? Like I think, literally, while I was
watching Drive to Survive on Netflix, I had my phone
pulled up. I was googling who are the current teams

(01:18:05):
on the grid and then I noticed that, like I'm like, wait,
this team is a different name but the same drivers
as the season of Driver Survive. How does that work?
Why is the team name different. I had to google
it because I think like Alpine had just changed to
Alpine from like Racing Point or something like that. So
like just questions I had, it became more. I just

(01:18:26):
kept diving in more and more and then eventually just
consuming more content. Eventually I was like, okay, well, who
where are we at in terms of the season so far?
And then was kind of loosely following along with the
season and then just it just snowballs from there. And
then it wasn't until you were like, we should watch

(01:18:46):
a race last year at the beginning of the year,
and I had never even occurred to me to sit
down and watch a race because I'm not really one
to sit down and watch sports on TV.

Speaker 2 (01:18:55):
Well, yeah, because I had watched Australia and then I
was like, do you want to watch the sprint so
sprint in China? Uh huh, And I was like you
can just have my log in and log in and
then like You're like okay, and then it was over.

Speaker 1 (01:19:05):
After that was it? That was it? Part of it
is like and so we talked about something before we
started really getting into Formula one was we had a
conversation about, like, are people who follow sports teams just
happier within their lives in general. I think we were
both starving for something to throw our like passion into

(01:19:29):
in terms of like a fandom, because we had Taylor
Swift and then we went to the arastur and like
that was great and then it was over and.

Speaker 2 (01:19:36):
Then she did the Torture Poets Department afterwards.

Speaker 1 (01:19:40):
Yeah, so it's like you kind of have this craving
for like, are people Are people who follow sports teams
happier in general because they have something to root for,
They have something that they're engaged with weekly during the season,
they have community built around it, fellow fans, family members,
like bonding with friends, like all that stuff is like

(01:20:01):
an enrichment to your life. And I think both of
us were craving something like that. Yeah, and we had
that whole conversation and then it was like, well, let's
let's see if we can be sports girlies. Let's see
if we can get into it, and like it was
just immediately like it's a combination of everything. It's you
have a couple of touch points here that kind of
make you aware your own natural curiosity for like, well,

(01:20:25):
what does this mean and what's going on here pulls
you in more. And then you got one friend who's like,
let's watch a race and then we'll talk about it,
and like then we're just like texting live texting each
other during the race because we're not watching it in
person together. And then that leads to, you know, consuming
podcasts or interviews with different drivers or members of the team,

(01:20:47):
and it just it's snowballs, and then you just start
consuming all this stuff. So like it really like what
your initial question was, what really made me love it
and fall in love with it? I think part of
it is just like the commune aspect of it, and
that I have a thirst for knowledge. Like I love
learning new things. I love learning about new things. I

(01:21:08):
love thinking about things, which is no I understand, exhausting,
but I love to analyze. I love to break stuff down.
I like to think about stuff in like a very
deep sort of way, and you can't do that with everything.
Like I have no interest in most reality shows because
I find them to be vapid and shallow. Not to
say that that's a bad thing for people who are

(01:21:30):
want to consume that kind of content, it just doesn't
appeal to me. I'm like, I want something I can
sink my teeth into, even if it's just as a hobby,
I overthink like a mother trucker. Like it's but like
that's part of what drew me into the sport is
that there's so much to think about and to analyze.
And there's because there's twenty different drivers, there's ten different teams.

(01:21:52):
There's so many moving parts and even the team principles
and like the sport as a whole and all the
rules and regulations and like all the other stuff we've talked,
and there's other personalities and other forms of media that
contribute to the conversation that I just find so interesting.
I love to learn. I just I want to consume
all the knowledge. I want to know all of it. Yeah,

(01:22:13):
And like that's what really like hooked me into like
the obsession part of it, like the passion part of
it is like, yeah, it's all fine and Danny just
to watch a race and root for a driver or
a team like that's fun, but it and like, yeah,
you do have that sort of emotional like connection to
it in terms of like the stakes for you know,
if your team is going to win, and like that's
always thrilling right to support your team and like root

(01:22:36):
for them and then be like oh when things don't
happen the way you want them to. But like it's
really like the even like that's all fine, but it's
like the bigger aspect. It's like the bigger network of
everything else that touches it that is just in the
community aspect of it. Like I said, like you feel

(01:22:56):
like you like all the people that you listen to regularly.
You feel like you get to know them and they're
part of your f one like friend network, even though
you don't really know them. So it's like me and
Laura Winter are bff's in my head.

Speaker 2 (01:23:09):
I am Beeve's with Laura Winter, I don't know's. I mean,
she's like she's shared my stories on her story or
orer to tell you, like we're friends.

Speaker 1 (01:23:18):
But even like the guys on the p one podcast.
But Matt and Tommy, I like their stuff and I
listen to it weekly and I appreciate their insights and
like me and Maddre you know, Ferrari Charles Leclair supporters,
so I like me and him have that like connection
even though he has no idea who I am, right,
but like I enjoy that like connection. Point h And

(01:23:40):
it's like they're friendly voices and faces that also like
and love the sport that I like and love, and
so like that's a it's part of the network of
it all. And it's like because the only other person
in my actual real life who likes the sport to
the level that I do is you like. But honestly,
even like I've talked to my mom, I'm about it

(01:24:00):
some and she finds it like she asked questions and
she finds it fascinating. She just is not like a
big sport person in general, but she'll ask followup questions
and it's interesting to her. Like my little sister, who's
you know, she's half my age, which out yeah, I know,
but she's fifteen. And there was one weekend during the summer,

(01:24:20):
yeah yeah, where me and mom and my sister went
to the beach out of town and I was like, well,
it's a race weekend. So I was trying to watch
qualifying in the car. My signal was crap. I did
my best to watch it. But then like the morning
we're supposed to leave to drive back home, like I
got up early before they did in the hotel and
have my little headphones in watching the race. My sister
wakes up, my mom wakes up. I take my headphones out.

(01:24:43):
I'm just listening to it play on you know, MyPad
while we're all getting ready and stuff. And then at
one point they're both I find them sitting next to
me on the bed, leaning over, like what's going on?
Is our guy winning? What's happening? Like they're invested, Like
the last maybe twenty thirty laps of that race, they
were in it with me, And I'm like, it's isn't it.
It's like that. It just something about it. It's just

(01:25:03):
like draws people in. But yeah, I think the just
the breadth and depth of everything involved with the sport
and how much information there is to know just really like, yeah,
that hooked me in. That was a very I just
went on a monologue that was intense. Okay, and what
about you?

Speaker 2 (01:25:25):
Well, I'll keep nine short and O. So my introduction
into Formula one wasn't I mean, it was like a
long time ago. My boyfriend Travis is really he's liked
Formula one. He got into it probably twenty ten. I
don't remember, a long time ago, long like ten plus

(01:25:45):
years ago. So I became aware of it around then,
and I've liked it, but clearly not to where I
do now. I'm just aware of it. Would watch a
I didn't watch a race, how I watch a race now?
But I did, like you know, like I said, I
downloaded them, but like I think so at the time.
So I guess the question, what maybe fall in love
with Formula One? Like as I am now, I was

(01:26:09):
very desperate to find something whether I was aware of
that desperation or not, to find something that maybe it
was connection, but like just to feel something like I
can that think that feels tangible, that feels like it
doesn't just go away the second that I turned it off,

(01:26:31):
where I'm just left feeling like nothing, which probably sounds
very depressing compared to your answer, but it's just like
that's just where I was. I grew up. So growing up,
my dad like loved NASCAR, so like Dale earnhar Dela
Junear things like that, and so he passed away in
twenty twenty. And oddly enough, even though Formula one has
a zero connection to NASCAR whatsoever, it's like feeling a

(01:26:56):
connection to a motor sport and feeling that passion and
for a driver and a team makes me feel connected
to him the way he was like had that passion
for Dale Learn Heart, like the way that I love
Lewis is and probably even really compared to how like
my dad loves Dale Learn Heart. So it just makes
me feel closer to him in that way. But it

(01:27:20):
also like because of how exciting it is and because
of its fast paced, and there's so much to learn,
because I'm somebody who I've had one hundred different hobbies
and I will hyper fixate on something till i think
I've learned everything about it, and then I'm like, oh,
I'm bored. Now, I'm not going to learn everything about
formula one. So there's always something to keep me engaged,
and there's always something to keep me wanting to know

(01:27:42):
more and to learn more, and there's things in the
past to go look at. So there's just this vast
amount of content that I'll I'll die and never.

Speaker 1 (01:27:53):
Consume all of it because there's always more everything.

Speaker 2 (01:27:56):
And it's always changing too, so the regulations will change.
So it's just like for who I am as a person,
it's extremely engaging, but it's but it also, like I guess,
on a more personal level, it just kind of brought
me back to life. Like I'm not gonna say it
cured my depression by any means, because that's extremely dramatic,
but it's just like something being able to make me

(01:28:18):
feel excited again when the TV's off, Like I once,
I was in this phase where it's like I could
be really great sitting here, mean, you could have a conversation,
and then you leave and I'm just like left with this,
I don't feel anything, and which sounds kind of bad,
but it's like that's just where I was, but this,
it feels like it. Then it translated into everything else where,

(01:28:39):
like things that I like, my other hobbies that I
like that I wasn't that passionate about anymore, just because
it was I was having a really hard time regulating
any sort of feeling. And like with how exciting Formula
one is, you don't really have a choice but to
be excited, like it just is like you don't You're
just kind of along for the ride and whatever happens happens.

(01:29:00):
The next thing you know, you're crying watching Lewis whin
Silverstone and you're like, what is happening to me?

Speaker 1 (01:29:07):
And so it's just so.

Speaker 2 (01:29:10):
Even like you know, even like you just said, you're
you don't even have to know a lot about it
to watch it and go this is something about this
is very exciting. But it's exciting in a way that
I've never experienced before.

Speaker 1 (01:29:20):
And I think part of that excitement is coming from
the other people watching it too.

Speaker 2 (01:29:28):
I think it's that. But the thing I do think too,
like something about Formula one, even those things are so
different from like obviously like the Sene era, the Nikki
Lauda era, but there is something magical about knowing that
there's heritage and history built so much into the sport
and to know that it is held at a really

(01:29:48):
high standard that I don't think you can say about
every sport or really anything in general. That I find
appealing as well in a world even though so Formula one,
despite it being this thing that's always there's something unmovable
about it that I find comforting in a world that's
just filled with like everything's fast paced and things go

(01:30:09):
in and out of style or things like that. You know,
it's just so, But the Formula one has been here
since before I was born, it'll be here after I'm gone,
and there's something nice about that that I just I
find I don't know, it's just something's I don't know,
like the excitement of it. It's it's exciting but comforting
at the same time.

Speaker 1 (01:30:27):
So, yeah, there's a lot of history and nostalgia built
in just to the race tracks themselves. Yeah, there's the
I would almost equate it to another aspect of another sport,
which is so funny. In baseball, the seventh inning stretch
take me out to the bog singing that song to
me is like it's rude, it's something so silly, but

(01:30:49):
it's every single baseball game.

Speaker 2 (01:30:51):
You do it, you do it.

Speaker 1 (01:30:53):
Yeah, and it's rooted in tradition, and like there's a
comfort and like I may not know nothing else about
what play teams are playing, I know seventh thing stretch,
I'm singing that song that Crackjack, you know, like.

Speaker 2 (01:31:03):
That's what I'm doing.

Speaker 1 (01:31:05):
So like I get that, Like we're like with Formula one,
you have that the comfort of like the nostalgia or honestly,
even like the process of going through like a race weekend,
there's the comfort of like I know what to expect for,
you know, the process of like practice and qualifying and
then the race itself and like we're gonna do the

(01:31:27):
singing of the national anthem and whatever country we're from,
and then the lights going out and away we.

Speaker 2 (01:31:31):
Go, and yeah, all that.

Speaker 1 (01:31:33):
Yeah, I find I like the the the order that
we do things and like all of that. It's like
knowing what to expect. There's comfort in that too, but like.

Speaker 2 (01:31:42):
There's also like this humanism just built into Formula one
and some of that I think, like I thought, it's
it's interesting because it's like its I obviously could not
say what this felt like twenty years ago to people,
but it's interesting that Formula one it like like Senna

(01:32:04):
for example, you know, he passed away in nineteen ninety four,
but he feels alive. The way that this sport like
recognizes the people that it truly feels like when someone's special,
like they're special forever, and he's like the living beating heart.

(01:32:28):
Sometimes it feels like a Formula one And that in
itself is just so interesting to me because it's like
to see the love and respect that even these young
drivers have for him is crazy and it's just and
it just goes to the whole how important heritage and
history is to the sport. And I'm just I like
that I like something that like, it doesn't like, yeah,

(01:32:52):
I'm gonna watch the sport in five ten years unless
you know, the world explodes or something. So it's like
it doesn't shock me that everybody else that way, because
there's just something about it that it's like once you're hooked,
like your hook forever.

Speaker 1 (01:33:04):
Yeah.

Speaker 2 (01:33:04):
But yeah, I guess the question of what, I guess
it's the excitement, but just the fact that I felt
anything at all while watching it and then continue second
full year actually watching every single thing about it being
just as excited as I was. The first time I
really sat down and watched it.

Speaker 1 (01:33:22):
Was like, what, It's a sustained interest.

Speaker 2 (01:33:25):
Yeah, and I and I've never really had that before.
I mean, I mean I had like my main like
my goals and aspirations was like my main interest. But
this is like a it's stimulating, Like my love for
writing and acting doesn't always stimulate me. This stimulates me
like all the time. And for somebody who just is
kind of always craving that, then it's kind of like
my bread and butter. But yeah, well, guys, we'll get

(01:33:48):
to part two in a few weeks after we come back,
and then we have another break.

Speaker 1 (01:33:53):
Yeah, this was a very long fan survey.

Speaker 2 (01:33:56):
It's very very long.

Speaker 1 (01:33:58):
A lot of interesting information and stuff talk about, but.

Speaker 2 (01:34:00):
Yeah, just a lot a lot. So stay tuned for
part two that will be out in I don't know
whenever we have another break. We'll have another one. Eventually,
we'll have another two week breaks soon. Yeah, So all right, guys,
well bye, and let us know in the comments what
made you fall in love with Formula one? Like, what
was it about it? What did you love about it?
What do you still love about it? And are you

(01:34:21):
going to be watching in five years like this survey
pretty much says everybody will.

Speaker 1 (01:34:25):
Yeah, so all right, bye bye

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Who’s REALLY Watching F1? (2025 Fan Survey Results – Part 1) | EP 71

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.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}Who’s REALLY Watching F1? (2025 Fan Survey Results – Part 1) | EP 71