July 31, 2025 • 20 mins
Today's takeaway: never, ever apologize to the woke mob to appease them.
Speaking of that, now Dunkin' is getting in on the the attractive people in their ads and a certain segment is not too happy about it.
Also, the sad story of fitness 'influencer' Joey Swoll, He dared tro grieve the loss of Hulk Hogan, was admonished for it, apologized, then learned the hard way to never apologize for the wrong reason because it's never enough. Now he says he's quitting social media.
And Ozzy's funeral had a little of everything - cheers, tears, and cheesy versions of his songs...probably just how he'd want it!
Speaking of that, now Dunkin' is getting in on the the attractive people in their ads and a certain segment is not too happy about it.
Also, the sad story of fitness 'influencer' Joey Swoll, He dared tro grieve the loss of Hulk Hogan, was admonished for it, apologized, then learned the hard way to never apologize for the wrong reason because it's never enough. Now he says he's quitting social media.
And Ozzy's funeral had a little of everything - cheers, tears, and cheesy versions of his songs...probably just how he'd want it!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:03):
A wonderful and awesome Thursday Friday Junior to you, hope,
or if you're watching this later or on the weekend,
happy to you then whatever it is. Thanks in front
of the Wicked Radio livestream me Bill Adams and Wicked
Wisdom with Me which is on all the social media
channels and also the follows and likes and all that
good stuff. Appreciate you as always. Let's get right into it.
Lots of things you could talk about in the news today,
(00:24):
Lots of things you could talk about new build a curb,
insider training among congress people. We could talk about that.
We can talk about trade deals with Korea. Nah, don't
want to talk about that. I want to talk about
more triggering of the uglies. Who are the uglies, the
people who are ugly, no, not physical, looks ugly on
the inside, who want everybody to think about them.
Speaker 2 (00:46):
Now.
Speaker 1 (00:47):
This, of course is another reaction from the Sydney Sweeney
ad with American Eagle brand genes, which by the way,
are selling out left and right. So it's already a
very successful ad campaign. But now Duncan Donuts. Duncan is
getting in the action with hot people on television and
it's I don't know how to describe this. It's so
beautifully non apologetic. It's just but if you thought the
(01:11):
meltdown over the Sydney sweeneyad was bad, way do you
hear what they're doing for their Hot Dude and their
King of Summer ad that's happening right now and they're
not apologizing. You can't apologize to the mob. You can't
do it if you're trying to appease them, because they
never will. It's never enough. Case in point. We're also
going to talk about the very sad story of Joey's whole. Now,
(01:33):
if you're not on social media too much, you don't
know who Joey Swole is. He's a fitness I hate
this word, but influencer, millions and millions of followers because
he does like Jim videos and he comments on him
and he holds people accountable and you know Jim behavior,
great dude, great video. He made the awful mistake of
apologizing to the woke mob over the Hull Hogan story
and it backfired so badly, so incredibly badly, and now
(01:58):
he says he's quitting social media, which was his whole brand.
Oh boy, we talk about non apologetic. There was a
beautiful send off for Ozzy his Ozzie's funeral to me yesterday.
If you saw any of this was so perfect in Birmingham, England,
I think, just being a fan, I think the guy
would have loved it, to be honest with you, all right,
we'll get into all of that stuff. First of all,
thanks for finding me and the follows. If you're listening
in the audio podcast if you press subscribe, appreciate you
(02:19):
so much now or watching or listening this later on
on Extra the other channels, press follow would you appreciate you?
And notifications on too if you can. Let's get into
it now. We all the reaction is still going on.
Hot and Heavy or the American Eagle Jeans ad with
Sidney Sweeney where she basically featured her hotness and they
(02:40):
had a little play on words innocent enough to talk
about her genes and why her genes make her look
so good and then of course she's talking about her genes, right.
It was kind of like a throwback to one of
those old school ads like remember the Brookshields ad. Was
that Calvin Klein I think in the eighties or nineties
whatever it was. It was like, great, well that wasn't enough.
And we talked about this the day the meltdown over
(03:03):
this ad, about how dare that? And of course they
called it an open call of fascism. This is why
I call them the uglies, the woke uglies, not talking
about their person looks at all, but they're ugly on
the inside, and that their attitude is. They call everything
they disagree with, everything that features beauty of any kind
or positivity. They hate it. That's why I call them uglies.
(03:26):
By the way, side note on the Sydney Sweeney ad
massively massively successful. This is what they don't get. This
is what the protests over these things never materialize with
huge success for American Eagle, which tells you other brands
are gonna jump in on the action. Maybe this was
already planned. I don't know, but Duncan Donut says a
(03:49):
new ad, it's the King of Summer ad. Let me
give us some background in this one. So this one
is another hot person, not a lady. This is a dude. Now.
The dude in the ad that you gonna hear here
is Gavin Castle Legno, just released the other day, and
the reaction is it's about ten times as hysterical as
the Sydney Sweeney ad was for American Eagle. It's for
(04:11):
the Golden Hour Refresher. Now a legno is the note
for the summer I turned pretty. He's starring as the
King of Summer in the ad and he references his
golden tan and mentions, here's what melted everybody down. He
mentions genetics. Yeah, because apparently if you're a good looking
white dude, you can't talk about your genes. Genetics. You
(04:32):
can't do that. First of all, here's the ad. You
judge for yourself. Look, I didn't ask to be the
King of Summer. It just kind of happened.
Speaker 2 (04:40):
This tan genetics.
Speaker 1 (04:42):
I just caught my color analysis back. Guess what Golden Summer. Literally,
I can't help it. Every time I drink it, duncan
Golden Hour Refresher. It's like the sun just finds me.
So sipping these refreshers makes me the King of Summer.
Guilty is charged. So there's the ad and there's the
(05:04):
So the meltdown is so predictable. Right, here's the first
ugly who's who's And I just randomly picked these people.
I think this one got a lot of TikTok views
or something, just absolutely convinced that this is a call
for white genetics and fascism. And instead of selling a
freaking drink and just trying to promote hotness, they dared
(05:24):
to mention genetics. And that's what set her. They're getting bold.
They were already bold, but they're getting fun bold right now.
Holy well, she's not happy with it. Here's another one though,
This is the one I thought was really really interesting. Now,
this marketing genius jumps on her video channel. I think
(05:46):
it was TikTok again, which is where all this stuff lives.
That's where all the uglies have all their meltdowns. And
she gets on there and she pretends to kind of
like play act what the marketing people, the actual marketing
at Dunkin Donuts, what they should have said to themselves.
So here's here's this girl saying what they should have done.
(06:07):
As she's trying to you know, this marketing genius has
decided how this should have gone.
Speaker 2 (06:11):
The word genetics. We cannot put this creative out. We
have to rework it. I know we've spent X amount
of dollars in X amount of time, but like we
have to rework it because this now looks incredibly tasteless borderline,
if not one racist, and it's really not a good look.
Speaker 1 (06:29):
So it's at barderline race ASTs. This is what we
should even though we spent all these millions of dollars,
it's not a good look. And it's bad by the way,
completely side note. I have to throw this out there
because it drives me crazy. The up talking needs to stop.
This has nothing to do with the story, but the
up talking needs to stop with these people like herr.
You just heard it there, and you hear it all
(06:50):
the time. Now if you're run any kind of zoom
call or video call for business, and they end each
sentence with an opswing and everything ends like this, and
all the sentences sound like ask gang ache whist John,
and they come up like the ass. Somebody told me
the Kardashians are responsible for this. It is awful. That
is the most awful way of presenting any kind of information.
So stop the opswang and I talk like the ass.
(07:12):
But anyway, we'll do a whole other segment on that someday.
But that lady, this ugly decided her in her marketing
genius that duncan is completely wrong in that. Now here's
the problem. Here's why they're always wrong. They were wrong
about the Sydney sweeneyad because it's a massive, massive success.
I mean, every business journalist, every business analyst and marketing
(07:32):
analyst is out there saying this has been huge for
American Eagle because they featured a hot girl, non apologetic,
and they brought sexiness back. Now jump to Duncan for
a second. You want to talk about unapologetic of course,
to jumping on this trend with this model dude making
him the king of summer, and they'll do it again,
not apologizing at all. Now, this is an interesting angle
(07:54):
because the CEO of Duncan Donuts came out with a statement.
He actually said this about six months ago when they
went and I'm using finger quotes here audio listeners, when
they went woke. He says his company lost millions of
dollars because there was a lack of response in the
advertising because people just didn't like it, and they saw
what they were trying to do when it was so
(08:15):
obvious it didn't work. So you know, he greenlighted and
signed off on this thing. Hell hell, hell, yeah, we're
gonna feature an attractive dude, we're not gonna apologize, and
we're gonna call him the King of Summer, and it's
gonna be overtly in your face. And guess what this
is what the ugly marketing genius we just heard from
there who says this is a bad luck and it
(08:36):
is causing a strong reaction. Here's the reaction that they
never see in their bubble ever. They never see this.
You know what. Most of the trending reaction is been
from ladies on social media across all channels. Most women
when they saw this ad and this good looking dude
and the duncan add are saying, hell yeah, I'm gonna go,
Hell yeah, I'm gonna go get a summer refresher. Hell yeah,
(08:56):
I want the King of Summer. Because that's some real
people read act. Attractiveness always has an appeal in advertising.
That's what these companies finally are understanding and finally doing it.
Did they intentionally trigger the woke mob with the mention
of genetics? Absolutely they did. Of course they did, because
(09:18):
it's that old expression. There's no bad advertising. It's getting
more trending, and it's more trending. Most people probably saw
this ad through the reaction of the lefties all upset
about it, right, getting all triggered about it. But it's
another six massively successful thing and they didn't apologize for it,
which is amazing. It was amazing too is how often
we see what's going on culturally, what's happening through our advertising.
(09:41):
I mean, you know, from Take It to like twenty twenty,
twenty one, twenty two, through COVID and all the worst
the height of the wokeness and all the stuff, you know,
promoting people by gender and race instead of just a product.
That was that was what was going on in society
at the time. So oft sad, but it's true. So
often what's going on in advertising stuff you see even
(10:04):
in print ads or online or especially on television or
here with audio, so much of that stuff is reflecting
what's going on in society because the companies are trying
to figure out how to reach the general public and
sell more stuff. That's what it's all about. And in
case of Duncan, the CEO said directly look up the
interview where he said it. We we lost millions of
(10:24):
dollars in woke advertising. We're not doing it again. And
now have they gone the extreme the other extreme with
the King of Summaret. Yeah, yeah, they have, but it's
already getting a great reaction. But the uglies don't understand that.
They don't get it. It's not it's not workang, it's
getting a bad reaction. It's a bad look. It's not
it's a bad look only to you. That's what you
(10:47):
don't understand. So I would expect more of this kind
of stuff. I think, uh, I think. I think the
companies have finally found the the cajones to feature attractiveness again.
It's a great thing for all of us because you
can't ever appease or apologize to the woke mob for
the wrong reasons. And that's key to this, because it's
(11:09):
never ever enough. Case in point gives me a great
segue to the Joey Swoll story. If you don't spend
a lot of time on I guess his main thing
is Instagram. I think I don't know TikTok too. But anyway,
if you don't know this guy massive, I've always I've
always followed him. I've always liked his videos. It's a big, huge,
(11:32):
muscle bound dude, and he does like Jim Etiquette videos.
He sees he'll take like a video and then and
then cut in him talking about his commentary on how
to behave properly at a gym, because he's a gym rat.
He's a huge workout guy. He's a fitness quote unquote influencer.
He's always done that kind of stuff. Well, he fell
victim his own fault to the Hulk Hogan controversy. Remember
(11:57):
I remember I came on the pod in the live stream,
and I could not understand myself. It's don't really follow wrestling.
I wasn't aware of it. Why there is so much
Hulk Hogan hate. And again people dug into it things
he had said in the past and this and that,
you know, being an imperfect human being like we all are,
so that it became, according to the woke mob, unacceptable
(12:19):
to support or mourn the loss of Hulk Hogan at all.
You know, among some well Joey Swall reposts he'll explain
it here, but he reposted an older video of him
working out in the gym in a Halloween costume as
Hulk Hogan. You know, the whole outfit and the ripped
T shirt and all this other stuff, and the guy
is like ripped he's like in great shape, so he
posted that. Well, he does a follow up video apologizing
(12:42):
for the video he posted. That's right, he apologize to
the woke mob who got after him. There's a follow
up to this story, and it's kind of sad, but
it's a good lesson for all of us. The takeaway is,
for the wrong reasons, just to try to appease the mob,
don't ever ever apologize to them. If you did something
(13:04):
like seriously wrong or said something really offensive, of course
you should apologize, But to apologize to try to appease
people who are trying to beat you down to their sensibility,
don't ever ever do it. So here's the follow up
apology video that Joey Swall posted, and I'll give you
the update on what happened to him after this. Here
he is.
Speaker 3 (13:23):
A few days ago, I reposted an old video of
me and the gym wearing a Hulk Hogan Halloween costume
on the day that he'd passed. Last night, in my
live stream, a lot of people expressed how upset and
frustrated they were with me that I had posted that.
Instead of listening and understanding like I should have, I
became defensive and said that I was posting to celebrate
(13:45):
the wrestling icon, the person that so many of us
looked up to, his kids, that we grew up with,
that made us tear our shirts and take our vitamins
and say our prayers. I didn't know to the extent
of all the horrible things that he had done. Since
last night, I have done a lot of research, talked
a few people.
Speaker 1 (14:03):
He apologized all the horrible things, and I apologize for anybody.
You know, don't be mad at me. Well, here's why.
It a perfect example of something that a lot of
us had already learned. Apparently as a social media star,
Joey Swoll never knew. I don't know why because he
got millions of followers, or did because here's the follow
(14:24):
up of the story. You want to know why you
never apologize for the wrong reasons to appease the mob,
just to not let them be mad at you. Here's why.
Here's the follow up that he wrote after the apology video.
You think they're all back, and they said, oh, Joe,
it's okay. You know, it's understandable. Everybody made that mistake
and that Nope, they went after him even harder because
(14:45):
they never ever, just take an inch. They keep on
going until they destroy you because they're personally offended by
their woke ideology. Here's the follow up from Joey Swoll, again,
massive social media influencer. If you don't know them, all
the good I've done, all the people I've helped, all
for nothing when I need help, when I needed kindness
(15:06):
and empathy, nothing, I truly hope all the people I've
inspired to do great things in life and pay it
forward help others. Blah blah blah. No matter how much
good you do, no matter how many people you help,
they just wait for a reason to hate you and
tear you down. Sounds familiar, Yeah, it's true. Either die
a hero or live long enough to be the villain.
Thank you for his support. Please remember and me and smile.
(15:29):
I love you all. And here's the most important part.
If he holds true to it, I am done. What
he's saying. There is and again, if you don't know
who Joey Swoll is, just to influence his social media life,
that kind of thing, millions and millions of followers, a
huge brand. The guy is built up by just doing
videos and reaction to Jim videos, and he's done, learned
(15:51):
the hardest possible lesson. Why you never, ever, ever, ever,
under any circumstances, apologize to the woke mob who want
to go after you because they disagree with something that
you said, because they get to decide, They get to decide.
What's more, they always think, they always they're convinced they
have the moral high ground and if you don't, and
(16:11):
if you don't follow their directive, they'll do everything they
can to tear you down even worse after you apologize.
That's what they do. So this guy learned the lesson
and he said it right there. He apolog did a
groveling apology so he wouldn't lose followers. A groveling apology
says he's learned, he's learned his lesson. I'm sorry, I
(16:31):
I'm sorry. I felt bad about Hulk Hogan passing. Nope,
that was the opening, that was the sign of weakness
where the cackling jackals went after him and they destroyed
him even more, and they attacked him even more. There's
your lesson. Unfortunately, I thought that guy would have known.
Being a social media story, he would have known what
the woke mob's all about. No apologizing, he's done now
(16:51):
he says he's done, like done, and hasn't posted anything
done with social media. Is a guy with a massive following,
massive and says he's done. Will he hold true to that?
I don't know, we'll see, but a great lesson for
all of us, especially him. Sadly, don't ever apologize to him.
Apologize if you do, honestly truly feel like you did
something wrong, of course, but apologize and grovel to those
(17:15):
jackals because they think they have the moral high ground
somehow over you. Ever, not ever, ever, ever, would you
do that? Never? A great lesson to learn there for
all of us. Man, that's a he'll probably be back.
Speaker 2 (17:29):
I don't know.
Speaker 1 (17:29):
All right, I gonna wrap it up with this because
I one more thing, and I know this got worldwide
news yesterday, the Ozzy funeral in Birmingham, England. I have
to it's so funny because I have to laugh because
and this is just as a fan, you know, God,
I'm just like everybody else. I don't know Ozzy personally
or his family, just a fan, but as a fan.
(17:51):
I kept thinking when I saw some coverage of this thing,
now thousands of people lining the streets to send him off,
I kept laughing a little bit watching this going. I
think he would have loved this now just knowing him
as a fan, because it was it was such an
interesting scene of sadness for the family. I mean, that
was sad to watch Sharon Osbourne and the kids and
everybody and you know, crying and they lost their dad
(18:13):
and they lost their husband, and you know, the patriarch
of their family as crazy as he was, right, So
there's the personal side of that. But then you juxtapose
that with the fans who saw the family screaming in
a standing ovation for them. So it's like like as
they're crying and laying flowers down in the funeral procession
with the with the hearse coming through the city, cheering
(18:39):
crowds while they're crying. And not only that, listen to
the background here. They had some kind of a marching
band or what it was, and they were playing like
with trumpets and drums ausie tunes. This is when this
is when the hearse arrived with aussy in there. This
is when the hearst arrived at the church. You'll hear
screaming crowds loving ousy, the family crying, but in the
(19:01):
background is some kind of I think they're playing Crazy Train.
I don't know. Yeah, I think it's Crazy Train. What
a way to send a guy off the hun Obviously,
(19:21):
the families and tears and they feel sorry for them,
But the fans loved showing their appreciation and some kind
of a crazy band playing a bad version of Crazy
Train just as a fan, I think cause he would
have loved that. But you know, I don't know who
the heck knows. What's the takeaway? Don't ever apologize to
the woke mob, whether you're a corporation like Duncan or
(19:42):
American Eagle, or an influencer like the Joey swol guy,
because it's never ever enough. Thanks for finding me. Heye,
Tomorrow's Friday. We're gonna get ready for the weekend of
all kinds of stuff to talk about. Also, hey, if
you're listening on the audio podcast right now, if you
press subscribe, you know when the new episodes are coming out.
Appreciate you more and more of you are doing that.
Love you for that as always. And also if you're
watching or listening later on on the replay any social
(20:04):
media channel, press following notifications on two I love you forever.
Making a wicked awesome Thursday. Don't ever apologize to the mob.
Hopefully you don't have to talk to you tomorrow
A wonderful and awesome Thursday Friday Junior to you, hope,
or if you're watching this later or on the weekend,
happy to you then whatever it is. Thanks in front
of the Wicked Radio livestream me Bill Adams and Wicked
Wisdom with Me which is on all the social media
channels and also the follows and likes and all that
good stuff. Appreciate you as always. Let's get right into it.
Lots of things you could talk about in the news today,
(00:24):
Lots of things you could talk about new build a curb,
insider training among congress people. We could talk about that.
We can talk about trade deals with Korea. Nah, don't
want to talk about that. I want to talk about
more triggering of the uglies. Who are the uglies, the
people who are ugly, no, not physical, looks ugly on
the inside, who want everybody to think about them.
Speaker 2 (00:46):
Now.
Speaker 1 (00:47):
This, of course is another reaction from the Sydney Sweeney
ad with American Eagle brand genes, which by the way,
are selling out left and right. So it's already a
very successful ad campaign. But now Duncan Donuts. Duncan is
getting in the action with hot people on television and
it's I don't know how to describe this. It's so
beautifully non apologetic. It's just but if you thought the
(01:11):
meltdown over the Sydney sweeneyad was bad, way do you
hear what they're doing for their Hot Dude and their
King of Summer ad that's happening right now and they're
not apologizing. You can't apologize to the mob. You can't
do it if you're trying to appease them, because they
never will. It's never enough. Case in point. We're also
going to talk about the very sad story of Joey's whole. Now,
(01:33):
if you're not on social media too much, you don't
know who Joey Swole is. He's a fitness I hate
this word, but influencer, millions and millions of followers because
he does like Jim videos and he comments on him
and he holds people accountable and you know Jim behavior,
great dude, great video. He made the awful mistake of
apologizing to the woke mob over the Hull Hogan story
and it backfired so badly, so incredibly badly, and now
(01:58):
he says he's quitting social media, which was his whole brand.
Oh boy, we talk about non apologetic. There was a
beautiful send off for Ozzy his Ozzie's funeral to me yesterday.
If you saw any of this was so perfect in Birmingham, England,
I think, just being a fan, I think the guy
would have loved it, to be honest with you, all right,
we'll get into all of that stuff. First of all,
thanks for finding me and the follows. If you're listening
in the audio podcast if you press subscribe, appreciate you
(02:19):
so much now or watching or listening this later on
on Extra the other channels, press follow would you appreciate you?
And notifications on too if you can. Let's get into
it now. We all the reaction is still going on.
Hot and Heavy or the American Eagle Jeans ad with
Sidney Sweeney where she basically featured her hotness and they
(02:40):
had a little play on words innocent enough to talk
about her genes and why her genes make her look
so good and then of course she's talking about her genes, right.
It was kind of like a throwback to one of
those old school ads like remember the Brookshields ad. Was
that Calvin Klein I think in the eighties or nineties
whatever it was. It was like, great, well that wasn't enough.
And we talked about this the day the meltdown over
(03:03):
this ad, about how dare that? And of course they
called it an open call of fascism. This is why
I call them the uglies, the woke uglies, not talking
about their person looks at all, but they're ugly on
the inside, and that their attitude is. They call everything
they disagree with, everything that features beauty of any kind
or positivity. They hate it. That's why I call them uglies.
(03:26):
By the way, side note on the Sydney Sweeney ad
massively massively successful. This is what they don't get. This
is what the protests over these things never materialize with
huge success for American Eagle, which tells you other brands
are gonna jump in on the action. Maybe this was
already planned. I don't know, but Duncan Donut says a
(03:49):
new ad, it's the King of Summer ad. Let me
give us some background in this one. So this one
is another hot person, not a lady. This is a dude. Now.
The dude in the ad that you gonna hear here
is Gavin Castle Legno, just released the other day, and
the reaction is it's about ten times as hysterical as
the Sydney Sweeney ad was for American Eagle. It's for
(04:11):
the Golden Hour Refresher. Now a legno is the note
for the summer I turned pretty. He's starring as the
King of Summer in the ad and he references his
golden tan and mentions, here's what melted everybody down. He
mentions genetics. Yeah, because apparently if you're a good looking
white dude, you can't talk about your genes. Genetics. You
(04:32):
can't do that. First of all, here's the ad. You
judge for yourself. Look, I didn't ask to be the
King of Summer. It just kind of happened.
Speaker 2 (04:40):
This tan genetics.
Speaker 1 (04:42):
I just caught my color analysis back. Guess what Golden Summer. Literally,
I can't help it. Every time I drink it, duncan
Golden Hour Refresher. It's like the sun just finds me.
So sipping these refreshers makes me the King of Summer.
Guilty is charged. So there's the ad and there's the
(05:04):
So the meltdown is so predictable. Right, here's the first
ugly who's who's And I just randomly picked these people.
I think this one got a lot of TikTok views
or something, just absolutely convinced that this is a call
for white genetics and fascism. And instead of selling a
freaking drink and just trying to promote hotness, they dared
(05:24):
to mention genetics. And that's what set her. They're getting bold.
They were already bold, but they're getting fun bold right now.
Holy well, she's not happy with it. Here's another one though,
This is the one I thought was really really interesting. Now,
this marketing genius jumps on her video channel. I think
(05:46):
it was TikTok again, which is where all this stuff lives.
That's where all the uglies have all their meltdowns. And
she gets on there and she pretends to kind of
like play act what the marketing people, the actual marketing
at Dunkin Donuts, what they should have said to themselves.
So here's here's this girl saying what they should have done.
(06:07):
As she's trying to you know, this marketing genius has
decided how this should have gone.
Speaker 2 (06:11):
The word genetics. We cannot put this creative out. We
have to rework it. I know we've spent X amount
of dollars in X amount of time, but like we
have to rework it because this now looks incredibly tasteless borderline,
if not one racist, and it's really not a good look.
Speaker 1 (06:29):
So it's at barderline race ASTs. This is what we
should even though we spent all these millions of dollars,
it's not a good look. And it's bad by the way,
completely side note. I have to throw this out there
because it drives me crazy. The up talking needs to stop.
This has nothing to do with the story, but the
up talking needs to stop with these people like herr.
You just heard it there, and you hear it all
(06:50):
the time. Now if you're run any kind of zoom
call or video call for business, and they end each
sentence with an opswing and everything ends like this, and
all the sentences sound like ask gang ache whist John,
and they come up like the ass. Somebody told me
the Kardashians are responsible for this. It is awful. That
is the most awful way of presenting any kind of information.
So stop the opswang and I talk like the ass.
(07:12):
But anyway, we'll do a whole other segment on that someday.
But that lady, this ugly decided her in her marketing
genius that duncan is completely wrong in that. Now here's
the problem. Here's why they're always wrong. They were wrong
about the Sydney sweeneyad because it's a massive, massive success.
I mean, every business journalist, every business analyst and marketing
(07:32):
analyst is out there saying this has been huge for
American Eagle because they featured a hot girl, non apologetic,
and they brought sexiness back. Now jump to Duncan for
a second. You want to talk about unapologetic of course,
to jumping on this trend with this model dude making
him the king of summer, and they'll do it again,
not apologizing at all. Now, this is an interesting angle
(07:54):
because the CEO of Duncan Donuts came out with a statement.
He actually said this about six months ago when they
went and I'm using finger quotes here audio listeners, when
they went woke. He says his company lost millions of
dollars because there was a lack of response in the
advertising because people just didn't like it, and they saw
what they were trying to do when it was so
(08:15):
obvious it didn't work. So you know, he greenlighted and
signed off on this thing. Hell hell, hell, yeah, we're
gonna feature an attractive dude, we're not gonna apologize, and
we're gonna call him the King of Summer, and it's
gonna be overtly in your face. And guess what this
is what the ugly marketing genius we just heard from
there who says this is a bad luck and it
(08:36):
is causing a strong reaction. Here's the reaction that they
never see in their bubble ever. They never see this.
You know what. Most of the trending reaction is been
from ladies on social media across all channels. Most women
when they saw this ad and this good looking dude
and the duncan add are saying, hell yeah, I'm gonna go,
Hell yeah, I'm gonna go get a summer refresher. Hell yeah,
(08:56):
I want the King of Summer. Because that's some real
people read act. Attractiveness always has an appeal in advertising.
That's what these companies finally are understanding and finally doing it.
Did they intentionally trigger the woke mob with the mention
of genetics? Absolutely they did. Of course they did, because
(09:18):
it's that old expression. There's no bad advertising. It's getting
more trending, and it's more trending. Most people probably saw
this ad through the reaction of the lefties all upset
about it, right, getting all triggered about it. But it's
another six massively successful thing and they didn't apologize for it,
which is amazing. It was amazing too is how often
we see what's going on culturally, what's happening through our advertising.
(09:41):
I mean, you know, from Take It to like twenty twenty,
twenty one, twenty two, through COVID and all the worst
the height of the wokeness and all the stuff, you know,
promoting people by gender and race instead of just a product.
That was that was what was going on in society
at the time. So oft sad, but it's true. So
often what's going on in advertising stuff you see even
(10:04):
in print ads or online or especially on television or
here with audio, so much of that stuff is reflecting
what's going on in society because the companies are trying
to figure out how to reach the general public and
sell more stuff. That's what it's all about. And in
case of Duncan, the CEO said directly look up the
interview where he said it. We we lost millions of
(10:24):
dollars in woke advertising. We're not doing it again. And
now have they gone the extreme the other extreme with
the King of Summaret. Yeah, yeah, they have, but it's
already getting a great reaction. But the uglies don't understand that.
They don't get it. It's not it's not workang, it's
getting a bad reaction. It's a bad look. It's not
it's a bad look only to you. That's what you
(10:47):
don't understand. So I would expect more of this kind
of stuff. I think, uh, I think. I think the
companies have finally found the the cajones to feature attractiveness again.
It's a great thing for all of us because you
can't ever appease or apologize to the woke mob for
the wrong reasons. And that's key to this, because it's
(11:09):
never ever enough. Case in point gives me a great
segue to the Joey Swoll story. If you don't spend
a lot of time on I guess his main thing
is Instagram. I think I don't know TikTok too. But anyway,
if you don't know this guy massive, I've always I've
always followed him. I've always liked his videos. It's a big, huge,
(11:32):
muscle bound dude, and he does like Jim Etiquette videos.
He sees he'll take like a video and then and
then cut in him talking about his commentary on how
to behave properly at a gym, because he's a gym rat.
He's a huge workout guy. He's a fitness quote unquote influencer.
He's always done that kind of stuff. Well, he fell
victim his own fault to the Hulk Hogan controversy. Remember
(11:57):
I remember I came on the pod in the live stream,
and I could not understand myself. It's don't really follow wrestling.
I wasn't aware of it. Why there is so much
Hulk Hogan hate. And again people dug into it things
he had said in the past and this and that,
you know, being an imperfect human being like we all are,
so that it became, according to the woke mob, unacceptable
(12:19):
to support or mourn the loss of Hulk Hogan at all.
You know, among some well Joey Swall reposts he'll explain
it here, but he reposted an older video of him
working out in the gym in a Halloween costume as
Hulk Hogan. You know, the whole outfit and the ripped
T shirt and all this other stuff, and the guy
is like ripped he's like in great shape, so he
posted that. Well, he does a follow up video apologizing
(12:42):
for the video he posted. That's right, he apologize to
the woke mob who got after him. There's a follow
up to this story, and it's kind of sad, but
it's a good lesson for all of us. The takeaway is,
for the wrong reasons, just to try to appease the mob,
don't ever ever apologize to them. If you did something
(13:04):
like seriously wrong or said something really offensive, of course
you should apologize, But to apologize to try to appease
people who are trying to beat you down to their sensibility,
don't ever ever do it. So here's the follow up
apology video that Joey Swall posted, and I'll give you
the update on what happened to him after this. Here
he is.
Speaker 3 (13:23):
A few days ago, I reposted an old video of
me and the gym wearing a Hulk Hogan Halloween costume
on the day that he'd passed. Last night, in my
live stream, a lot of people expressed how upset and
frustrated they were with me that I had posted that.
Instead of listening and understanding like I should have, I
became defensive and said that I was posting to celebrate
(13:45):
the wrestling icon, the person that so many of us
looked up to, his kids, that we grew up with,
that made us tear our shirts and take our vitamins
and say our prayers. I didn't know to the extent
of all the horrible things that he had done. Since
last night, I have done a lot of research, talked
a few people.
Speaker 1 (14:03):
He apologized all the horrible things, and I apologize for anybody.
You know, don't be mad at me. Well, here's why.
It a perfect example of something that a lot of
us had already learned. Apparently as a social media star,
Joey Swoll never knew. I don't know why because he
got millions of followers, or did because here's the follow
(14:24):
up of the story. You want to know why you
never apologize for the wrong reasons to appease the mob,
just to not let them be mad at you. Here's why.
Here's the follow up that he wrote after the apology video.
You think they're all back, and they said, oh, Joe,
it's okay. You know, it's understandable. Everybody made that mistake
and that Nope, they went after him even harder because
(14:45):
they never ever, just take an inch. They keep on
going until they destroy you because they're personally offended by
their woke ideology. Here's the follow up from Joey Swoll, again,
massive social media influencer. If you don't know them, all
the good I've done, all the people I've helped, all
for nothing when I need help, when I needed kindness
(15:06):
and empathy, nothing, I truly hope all the people I've
inspired to do great things in life and pay it
forward help others. Blah blah blah. No matter how much
good you do, no matter how many people you help,
they just wait for a reason to hate you and
tear you down. Sounds familiar, Yeah, it's true. Either die
a hero or live long enough to be the villain.
Thank you for his support. Please remember and me and smile.
(15:29):
I love you all. And here's the most important part.
If he holds true to it, I am done. What
he's saying. There is and again, if you don't know
who Joey Swoll is, just to influence his social media life,
that kind of thing, millions and millions of followers, a
huge brand. The guy is built up by just doing
videos and reaction to Jim videos, and he's done, learned
(15:51):
the hardest possible lesson. Why you never, ever, ever, ever,
under any circumstances, apologize to the woke mob who want
to go after you because they disagree with something that
you said, because they get to decide, They get to decide.
What's more, they always think, they always they're convinced they
have the moral high ground and if you don't, and
(16:11):
if you don't follow their directive, they'll do everything they
can to tear you down even worse after you apologize.
That's what they do. So this guy learned the lesson
and he said it right there. He apolog did a
groveling apology so he wouldn't lose followers. A groveling apology
says he's learned, he's learned his lesson. I'm sorry, I
(16:31):
I'm sorry. I felt bad about Hulk Hogan passing. Nope,
that was the opening, that was the sign of weakness
where the cackling jackals went after him and they destroyed
him even more, and they attacked him even more. There's
your lesson. Unfortunately, I thought that guy would have known.
Being a social media story, he would have known what
the woke mob's all about. No apologizing, he's done now
(16:51):
he says he's done, like done, and hasn't posted anything
done with social media. Is a guy with a massive following,
massive and says he's done. Will he hold true to that?
I don't know, we'll see, but a great lesson for
all of us, especially him. Sadly, don't ever apologize to him.
Apologize if you do, honestly truly feel like you did
something wrong, of course, but apologize and grovel to those
(17:15):
jackals because they think they have the moral high ground
somehow over you. Ever, not ever, ever, ever, would you
do that? Never? A great lesson to learn there for
all of us. Man, that's a he'll probably be back.
Speaker 2 (17:29):
I don't know.
Speaker 1 (17:29):
All right, I gonna wrap it up with this because
I one more thing, and I know this got worldwide
news yesterday, the Ozzy funeral in Birmingham, England. I have
to it's so funny because I have to laugh because
and this is just as a fan, you know, God,
I'm just like everybody else. I don't know Ozzy personally
or his family, just a fan, but as a fan.
(17:51):
I kept thinking when I saw some coverage of this thing,
now thousands of people lining the streets to send him off,
I kept laughing a little bit watching this going. I
think he would have loved this now just knowing him
as a fan, because it was it was such an
interesting scene of sadness for the family. I mean, that
was sad to watch Sharon Osbourne and the kids and
everybody and you know, crying and they lost their dad
(18:13):
and they lost their husband, and you know, the patriarch
of their family as crazy as he was, right, So
there's the personal side of that. But then you juxtapose
that with the fans who saw the family screaming in
a standing ovation for them. So it's like like as
they're crying and laying flowers down in the funeral procession
with the with the hearse coming through the city, cheering
(18:39):
crowds while they're crying. And not only that, listen to
the background here. They had some kind of a marching
band or what it was, and they were playing like
with trumpets and drums ausie tunes. This is when this
is when the hearse arrived with aussy in there. This
is when the hearst arrived at the church. You'll hear
screaming crowds loving ousy, the family crying, but in the
(19:01):
background is some kind of I think they're playing Crazy Train.
I don't know. Yeah, I think it's Crazy Train. What
a way to send a guy off the hun Obviously,
(19:21):
the families and tears and they feel sorry for them,
But the fans loved showing their appreciation and some kind
of a crazy band playing a bad version of Crazy
Train just as a fan, I think cause he would
have loved that. But you know, I don't know who
the heck knows. What's the takeaway? Don't ever apologize to
the woke mob, whether you're a corporation like Duncan or
(19:42):
American Eagle, or an influencer like the Joey swol guy,
because it's never ever enough. Thanks for finding me. Heye,
Tomorrow's Friday. We're gonna get ready for the weekend of
all kinds of stuff to talk about. Also, hey, if
you're listening on the audio podcast right now, if you
press subscribe, you know when the new episodes are coming out.
Appreciate you more and more of you are doing that.
Love you for that as always. And also if you're
watching or listening later on on the replay any social
(20:04):
media channel, press following notifications on two I love you forever.
Making a wicked awesome Thursday. Don't ever apologize to the mob.
Hopefully you don't have to talk to you tomorrow
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