July 21, 2023 • 35 mins
Mutual funds, crypto, 401k's and financial wellness may not be the most exciting topics to talk about or listen to, but accomplishing financial freedom is exhilarating and life changing! Math isn't fun but stick with us as we get some incalculable (see what I did there?) advice and tips from 3Nickels app founder, Sherrie Grabot.Connect with Sherrie:
- 3Nickels.com
- SGrabot@GuidedChoice.com
- 888.675.4532
- Sherrie's LinkedIn
- 3Nickels LinkedIn
- YouTube
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:12):
Welcome everyone to this episode of theWomen Entrepreneurs Podcast, and I am Julie
Anderson aka Brain Lady Julie. I'mvery excited to be your hostess here and
to share with you another great interviewwith a very very timely topic right what
it looks like to be financially well. This is so such a I mean
(00:34):
right now with the climate, it'sit's such a great topic to address.
And my guest today is Sherry Grubau, So welcome to the Women Entrepreneurs Podcast.
Thank you. I feel such anhonor to be here and to help
other women entrepreneurs. As a bigpart of my heart, I just want
(00:56):
to see as many women as possiblethrive. I love everything choose to do.
I love it. So before weget a dive into the interview,
let me read your your professional bioand then we'll get into who Sherry really
is. Sherry Grabaut is a founderand CEO of the popular free financial advisory
(01:17):
app three Nickels. Since nineteen ninetyfive, Sherry has worked too has worked
to bring financially freedom to all.She began her career in online retirement solutions,
and in nineteen ninety nine, Sherryco founded Guided Choice, the world's
first digital retirement advisor. Oh Iwish I would have known about this.
In nineteen ninety nine, she helpedpioneer the use of digital technology to bring
(01:42):
more accessible, personalized retirement and viceand planning to everyone, creating a five
hundred billion dollar industry in the process. In twenty twenty, Sherry expanded what
began with Guided Choice and founded threeNickels, her lifelong goal of bringing financial
freedom to everyone, and then aninth in twenty twenty, the Three Nickels
(02:02):
app launched, providing free financial educationand personalized answers, as well as low
cost personalized financial advice our goal.Their goal is to meet everyone where they
are at along their financial journey toprovide help as needed, and today she
is a highly active CEO helping individualsachieve their financial goals. So once again,
(02:24):
welcome shared, Thank you. Iappreciate that boy listening to that.
You don't always think about your history, but right that reminds me, yeah,
we have, so take us downthat path a little bit speaking about
your history. Like we were talkingbefore, I click to record, and
it's kind of like being a financialadvisor isn't necessarily something we dream about being
(02:49):
as a young child. So whatkind of led you into that path of
finances and being a financial advisor.Yeah, that's a great question because you're
absolutely it's unusual to choose that pathno matter what, but really highly unusual
for a woman. So it haskind of been an interesting journey. The
(03:10):
name three nickels actually comes from myearly childhood. That was my allowance and
I was given three nickels, oneto give away, one to save,
and one to spend. So somehowI got wired into my brain that that's
what you do. You give moneyaway to help others, you save money,
(03:30):
and then you spend money. Andso for me, I was kind
of just always somewhat financially a student. I'm not sure why. I just
was kind of wired that way.Now, I do come from two entrepreneurial
parents. My mother didn't work whileI was growing up, but then went
into industry. She went into realestate, and my father, who had
(03:53):
an insurance brokerage and did employee benefitsand all types of insurance. I went
to work for him when I wasyoung and what I saw was, Wow,
people really weren't financially fit. Theydidn't really understand a lot of these
issues, and at the time,the IRS code pear olen K had just
(04:17):
kind of been launched, and sopeople were starting to go into this thing
called pear ollen K. Well,because I had a system's background, so
computer science back in the early days, and I was interested in finance,
I went to work for my father'sfirm. One of the very first things
I saw is, Wow, ifwe leverage computer technology, we could help
(04:41):
more people understand their retirement. Andmy father looked at me and said,
I don't know what you're talking about, and if you want to do that,
you go do it. And sohe sent me off to a very
large firm at the time, itwas a commercial union, one of the
largest insurance companies in the world.And I I sat down with the CEO.
Of course, at that time,I'm a twenty one year old right
(05:03):
out of call and I'm in Bostonsitting across at the table from a CEO
of a major corporation. I literally, I think I perspired through my suit.
I had pitched my deal, whichwas, if you fund me for
these computers, I know will increasesales, but even better than that,
(05:26):
will help more people. And Ihad this whole pitch deck that I did.
At the end he said, youknow, great idea, love the
concept. You know, I'll thinkabout it. And that was that.
I left the office, telling mydad, I don't know why you stuck
me to do that, because Iknow he could have walked in, gotten
(05:47):
the money and left party. Ihad to sweat it all out and literally
did. But I got the callin about a week after that and yeah,
he said yes, and so wegot the money. So that was
the very first thing I ever hadto pitch, and I have to say
I was scared to death. Didnot feel like I knew what I was
doing, so very typical entrepreneurial kindof feeling, or we don't feel like
(06:11):
we know what we're doing. ButI got the money and that did enable
us then to go out and doemployee meetings with technology that would help people
see how what they did today impactedthere tomorrow in a little venue, I
would say, because we were justright then focused in retirement. So that
(06:31):
was my step one, and ofcourse I got addicted. I thought this
is phenomenal because you really can helppeople when they can see the impact to
their own lives. So I thought, okay, what I really need to
do then is go into computer science. So I was applied to Stanford.
(06:53):
I was going to go for mymasters in computer science. And one of
a very good friends who has amaster's in computer science and worked at Apple
Computer at the time, Well shelooked at me and she said, now
I don't think so, but whydon't you come work for me for nine
months and you know, see ifthat's really what you want to do before
you dedicate two years to studying computerscience. So that's what I did.
(07:17):
A long story short, you know, six years later, was in charge
of HR systems at Apple Computer,putting everything at the desktop. So four
owe k health and welfare plans,but you even had a savings bomb plan,
a credit union all, you know, all different types of employee benefits
(07:39):
at the desktop. And at thispoint it's nineteen ninety one, so very
very early on, it really wasn'tnecessarily known outside of you know, the
technology world. Were I even thoughtof, not at all. So I
wrote in a white paper in nineninety two where I saw this concept.
(08:03):
I thought, you know, employees, okay, they say for retirement through
payroll deduction, they give because wehad a United Way program through payroll deduction,
they kind of spend because the moneygoes into their checking account. And
I thought, but when they maketheir decisions, they make them all in
these silos and they're not looking attheir whole picture. And so I wrote
(08:24):
a whole white paper on the conceptof three nickels. This is nineteen ninety
two. I went to the presidentat Fidelity because we had our record keeper
for a four or four oll andK plan with Fidelity, and I was
told, well, people don't needthese kind of tools, and the Internet's
not going to be anything, andso I thought, okay, you know,
(08:48):
kind of lesson number two. Foran entrepreneur, oftentimes you are quite
visionary and you don't realize you arebecause you can see it. And when
you're living, especially in a placelike Slicon Valley, as I was working
at a company like Apple that's soinnovative. That's the way your brain gets
wired. You just think all thingsare possible, and you think everybody else
(09:09):
can see the same things. Andfrom there, ironically, I went back
into financial services and learned, oh, that's not the way the world is
at all. Yeah, So Iwent from Apple, where I was actually
already an email to a company,financial services firm, and they weren't using
(09:30):
email, they were using computers,but they would print it off and then
send memos in her company mail.Oh wow, yeah, And I was
like, oh wow, I don'teven know how to work anymore. So
I had to relearn and I realized, Okay, this idea is way ahead
of its time. I still didn'tknow at that time how far ahead of
(09:52):
its time it was, but Iknew so then it was kind of fast
forward, you know, into thelater nineteen nineties, and we really wanted
to provide advice into fore own kplans, which at that time under the
regulations was illegal. In essence,you couldn't do it, especially if you
(10:13):
were a financial services firm. Sowe had to go and get a lot
of the regulations changed and modified tobe able to provide this level of advice
to individuals. So lesson number threeis an entrepreneur if you can try to
avoid industries with a lot of regulation, very very difficult road to go on,
(10:39):
and that took a couple of yearsin and of itself to well.
First first step was going to geta prohibited transaction exemption, which is just
a fancy word for get an exemptionto the law that exists, and then
you know, second to that,we really did have to work to encourage
a change in the laws, whichdid begin to happened, so thankfully,
(11:01):
you know, the services were beingmade more and more available. So now
about nineteen ninety nine, late nineteenninety nine, I was actually part of
Trust Company of the West, avery large asset management firm in la when
we started doing a lot of thiswork, thinking that we would launch it
within financial services entity. But wediscovered is you know, technology is not
(11:24):
their core business. And when you'redoing something like this, which is very
technology based and very innovative, itwas obviously very state of the art at
the time, it probably didn't belongwithin a financial services company. So we
spun it off. That's June ofnineteen ninety nine, and I partnered up
with doctor Harry Markowitz. He's theNobel Laureate for what's called modern portfolio theory.
(11:50):
That's my only Greek I'll try tospeak today, but that's easy.
Everybody knows what it is. Actually, it's don't put all your eggs in
one basket, right that theory.So partnered up with him is not only
is he a fabulous economist and financialguru, so to speak. He also
really had a lot of technology backgroundand had actually invented programming sim script programming
(12:16):
language was which was one of thefirst object oriented programming languages and one of
the first object oriented databases. Sohe was brilliant in both areas that I
needed help in. I had theconsumer concept. He had. I always
say I was the braun he wasthe brains. Really had that knowledge.
(12:39):
So we partnered up in June nineteenninety nine and launched our first product in
two thousand and one. So that'skind of what launched Kind of Choice.
We came out with literally the firsttoday's world I guess people call robo advisors
or I guess there's all sorts ofnames for him, but and as sense,
(13:00):
it's a technology backed advice system thatgets you advice on your personal situation.
So you want to know how muchshould I save for retirement? Where
should I invest? You know,how do I then draw down the money
when I go to retire. Allthose kinds of questions get answered for you
on a very personalized basis. Sothat's early AI yes, very early AI
(13:26):
yes, And we really what wehad done was so state of the art.
I used to kind of sit inawe of our team because one of
the things that we were able todo very early on, and part of
that was because I had partnered withdoctor Mark Witz. And that's another I
think probably less than number four foran entrepreneur. Always find people to partner
(13:50):
with that are smarter than you,because you need them and they'll need you.
You bring a different skill set.I brought vision, not from an
academic perspective or from a theoretical perspective, but from the consumer perspective. And
you know, he brought the academics, and he brought the you know,
really the technological brilliance that it took. But he also could build that team,
(14:16):
put that team of global brilliant peoplewho are still with me today.
So it's really been a phenomenal journeyand couldn't have done it without them.
So we we partnered, We builtthat first tool. It was amazing what
it could do, the way itcould get personalized and implement it. But
(14:39):
if I say less than number fivefor an entrepreneur, when you go into
a field that is old and established, like financial services, and you're coming
in with you know, new andinnovative, and you're changing regulations and you're
changing technology, and you're doing somuch that is so beyond what they're used
(15:03):
to. Be prepared to stay theground and you know, really be prepared
for a long haul. I canimagine you probably got a lot of pushback
because you know, the financial advisorsare thinking, wait a minute, you
can't automate any of this because I'lllose money. Yeah. From the financial
(15:26):
advisor community, they thought we weretrying to steal their job. Yeah,
And we could say, oh,no, no, no, what we're
doing is making you efficient. We'rein the plane, you're in the pilot,
and we need you to fly theplane, right, but you need
the plane to fly. So ittook us a while to get them on
board. Financial services firms now theywere even probably more of a challenge because
(15:50):
they were the record keepers of theretirement plans. They had all the data,
but they don't want to give thatdata up to anybody. They want
to own that data. The ironyis legally they don't own it. The
plan does, and that's the employeris usually the plan sponsor. They own
the data, but record keepers canprevent you from getting to it, so
(16:14):
that was quite a challenge to workthrough. But I would say one of
the benefits was I had experienced thefinancial services industry, so I understood it,
which as an entrepreneur was very helpfulfor me because I never took venture
capital money. And my whole reasonfor not taking venture capital was I know
(16:37):
they have a very short attention spanand they want to turn that investment quickly.
I mean, that's what they do. And I didn't know at the
time. I mean, this isnineteen ninety nine when we're starting. I
didn't know how long it would takethe industry to adopt it was going to
be a challenge. I had noidea how long a challenge it would be.
(17:02):
I think I was envisioning like fiveyears. It probably took more like
ten to fifteen years to really getit to the place where the industry was
used to it and would adopt itmore readily. So it's a long wall,
and I would say for a lotof entrepreneurs out there, you know,
be encouraged as you feel like you'rebanging your head up against the wall,
(17:25):
especially if you're doing something that's neverbeen done before, then be very
encouraged because it's not easy. Whatyou're doing is not easy. You know,
stay your ground, be very frugalfiscally. You know. One of
the things that venture capital world doesis quite the opposite. You know,
they throw a ton of money atsomething. I mean, just put things
(17:48):
in perspective. When we were goingout and we were building initially our tool,
I think we invested all of aboutseven million, and this is twenty
years ago. All of our competitivehad invested over one hundred and fifty million.
Wow, So they invested one hundredone hundred and fifty was the smallest.
Most were well over that, andnobody came close to building what we
(18:12):
had built for seven million. SoI would encourage people if you are doing
something entrepreneurial where you do have tobuild build out and you do have to
invest money, you know, rememberwhat you would do in your own household.
Yeah, versus you know, kindof the venture capital ways. Let's
(18:32):
just pour the money into it.And I can say at that time,
you know, we had two competitorsin the field. There were probably actually
four of us. Out of thefour of us, only one remains other
than us, one remains today.So more money is not necessarily the solution.
And that's a good message. Yeah, and I think that's that Sometimes
(18:53):
it's difficult for what I find inworking when I put on my brain lady
hat right, and I to thebrain personality connection and understanding your brain wiring
and your brain strengths and your brainnon strengths. Most entrepreneurs because they have
they can't scan. They have identifiedthe home of entrepreneurialism and the brain.
And that's up here in the bigpicture, open minded thinking, great new
(19:15):
innovative ideas, ideas ideas, butthe details are on the left side.
And oftentimes entrepreneurs drop those details.And I think that financial piece gets dropped
a lot for entrepreneurs. They don'trealize the investment, they don't realize how
to budget their investment. They don'trealize, you know, where am I
(19:36):
going to allocate the funds that Ihave? That's most important. So I
think the message that you're sending tois and I don't know, you'll have
to tell me if you're three nickelsapp helps with that, but you know,
that's a really good message for it. Sorry about the little extra sound
effects in the background, my dog, you know, to help entrepreneurs realize
that they need to be fiscally responsiblefrom not just lead with the heart,
(19:59):
but also pull some of that thatyou know, financial you know strength into
their business as well. Yeah,and if you don't have it, you
need to find it, you haveto hire it. Because that that,
I would have to say, itwas probably one of our main reasons we
were able to survive because it wasn'tmuch longer haul than we had even planned
(20:22):
for. Um, you know.Thankfully, by two thousand and four kind
of mid year, we were cashflow positive, so we were in a
pretty good place, but you know, you're still vulnerable. We were still
vulnerable for another you know, fouror five years because you're still trying to
grow that business and you're trying toput money back in and cash flow is
king at that point in time.So yeah, I mean those are I
(20:45):
think those are very key things.And the funniest thing is, until I
did study a lot of neuroscience,especially as we were developing out the tool,
I would always say I was completelyleft brained. I thought it was
totally left brained and I have noright brain. And then I later on
learned, oh no, I'm prettyright brain. Think you have a leve
(21:07):
brain. But so you bring thatup, and I have to laugh because
I didn't realize how right brained Iwas for years. Yeah, because you
were doing that innovation and and thinkingof all that. So let's let's talk
about why it's so important, notjust as because we kind of touched on
it with entrepreneurs, right, becauseif you're not if you don't have that
(21:30):
financial independence as in your business andyou become heavy in debt, chances are
you might your business is going tofold. So we understand that with business,
but in people in general, whyis it so important to be financially
independent in just period in your inyour life, business and personal life,
(21:51):
personal finances? Yeah, I think, I mean to me, it's so
key. You know, when welook at the data today, sixty four
percent of the people will say they'renumber one cause of stresses money. And
I think, you know, Ihave so much empathy for people because it's
a confusing subject and quite frankly,I mean I believe a lot of it.
(22:12):
It's confusing because the industry makes itconfusing because they want to sell you
product instead of you being educated topurchase product. So I mean, if
you look out there, there's overten thousand mutual funds do we need over
ten thousand mutual funds. No,but we have them, and they keep
creating new things. You know.Then you know, all the sudden,
crypto comes on the scene and nobodyunderstands it, but they're all investing in
(22:34):
it. And those kinds of things. There's so much hype in the system
that gets going, and part ofthat's because there needs to be hype.
If you have something like crypto thatcomes out there's nothing behind it but maybe
the US dollar on some occasions,if there's nothing else behind it at the
US dollar, then you could justinvest in the US dollar. You don't
(22:57):
need to invest in crypto and somebodyelse making money. But what they do
is they turn it into it's notan investment, it's a speculation. And
when you're speculating, what I needto do is create hype so that you're
willing to pay more for it thanI paid, so that I can now
sell it at a higher price.And the hype is what we would oftentimes
(23:17):
term a bubble, and a lotof times in investing, that's what happens.
These different products come out and thenthey create all this hype around it,
and nobody's sophisticated enough to figure outwhat's going on. So everybody it's
almost like a Foamo effect. Igot to get in because look at what
everybody's doing. That level of flexity, as you well know, messes with
(23:40):
the brain, and so they're turningto get you to buy into something that
really is nothing. I mean,it could be a pet rock, but
even a pet rock was more tangiblethan a lot of the crypto. But
whatever it is, they we're justtrying to get you to buy it.
So, you know, the keyoverall to why it's so important to be
(24:00):
financially free is to eliminate the stress, eliminate the emotional decision making that goes
on with money so often, toeliminate the dopamine rush to the you know,
initial buy or the initial debt thatpeople oftentimes get into. And to
(24:22):
me, one of the scariest thingsis we're actually wiring people's brains by age
seventeen eighteen to debt to student loandebt. We're at over a trillion and
a half in student loan debt,So we're actually teaching the brain before it's
even formally fully developed, to goto debt, to get the dopamine rush,
(24:47):
to get the immediate gratification. Butthen talk to anybody in their twenties
as they're paying off that student debt, they get a little tired of it.
Yeah, I got I can getout of this. But yet,
if you look at pretty much theway everything's now marketed, it's all marketed
in monthly payments. Why. Imean, when I first bought my first
(25:11):
car, they didn't market to mein monthly payment, but they do now
because that's how they've wired the brainto just stay in debt. And anytime
we have debt and don't worry aboutthe overall price, let's just make sure
you can afore the monthly payment,and we'll just make it that much longer
(25:32):
exactly. And so what happens is, if that's the way you're taught to
think, then you wire your brainto just monthly payment, and therefore I
can afford it not thinking about thefact that a you're probably going to overpay
for that item. Be your futureself may not be all that happy with
you, because now your future selfis stuck in this payment, and that's
(25:55):
what creates the stress. In fact, medical science is now added a new
disease called debt stress syndrome. It'sreal. I believe it. It's real.
So you know, to me,the whole key to being financially free
is to be able to be inyour destiny. That's it. It's to
(26:15):
be in whatever you feel is yourdestiny. And when we're not free,
we're not able to do that.We're also not able to make our own
choices based in not social media,but based in what my objectives are from
my life, what are my goals. Because maybe my goals aren't to travel
(26:40):
all over the world, But ifI watch social media enough and I see
everybody else that's doing it and theyall look like they're happy, right,
I need to do it. Andso what we see now is young people
they'll spend far more time annually planningvacations than they will their retirement or their
other financial goals. Yeah, yeah, and they won't. They don't realize
(27:02):
it until you get you know,my husband and I my husband, I
stayed at home and homeschooled my kids, and that's where our focus was.
My husband was self employed, weowned our own business, the whole,
you know, all of it.And it wasn't until we hit fifty that
we're kind of scratching our head gun. Okay, we got to do something
or else we're never going to beable to retire. So tell us a
(27:22):
little bit about three nickels and whatis that and what is what is that
all about? So obviously it's anapp because you took us through that technology
thing, but what is that andhow does that help individuals become financially independent?
Yeah, that's the whole goal ofthree Nickels. It's really it goes
(27:45):
back to the like I said thatsafe, spend, give, those are
the three things you can do withyour money. You can save it,
you can spend it, you cangive it away. And so what we
wanted to do was build out toolsfor people. Now, initially, interestingly
enough, we thought we were goingto build it with Okay, you sit
down and you figure out your values. Am I say spend giver? Am
(28:10):
I a giver? Saye spender?Am I a spend spend spender? You
know what are my goals? Andwhat we found is for the majority of
people, they had no idea,right, didn't know what their goals were.
So we we retooled after data testingand redesigned it such that you know,
(28:30):
you can enter in your data andthis is on the advice Tool.
We also have a free tool,a free version. The free version just
gives you answers. I call itanswers in a silo. If I want
to know, you know, howto pay off my debt best and save
the most amount on interest, Iwould use the debt tool in a silo.
I get the answer, but itwon't necessarily help you figure out,
(28:55):
you know, should I pay offmy debt faster or start saving for retirement?
Is it either or is it both? And what's the best answer?
It won't do that. It won'tthe free tool won't do the trade offs.
So the advice tool does do allthe trade offs for you from a
mathematical perspective. So initially we giveyou the best math answer. Yeah,
(29:18):
but you now have all the abilityto control and make changes and say,
you know, I don't want todo that, I want to do this,
and you can play around with itand get to the right answer for
you. Yeah. It has afinancial coach as well, so you can
call the eight hundred number and havea financial coach kind of walk you through
(29:41):
the whole process. Because it canbe overwhelming for people, but at the
end of the day, it's reallyshowing you all your goals financially and then
whether you're on track or off track, and then you can make changes.
I love it. So it justseems that I'm looking at and that's it.
That is the three Nickels dot com. And it's really cool. I'm
(30:03):
looking forward to checking it out.And I think it probably especially for the
younger generations that are so tech savvyand they do everything by this, you
know it, and I'm sure it'sa great, great tool. So what
is let's let's there. There's acouple of things. We're running out of
time here, But what's the onepiece of advice that you that you want
to give someone who who is listeningto all this going, Oh my goodness,
(30:26):
I have no idea what to do? Where do I start? What
do I do? What's that onepiece of advice? Yeah, the first
the first piece of advice we giveto everybody is start. Now. You
know, the hardest thing to dois start. We tend to procrastinate on
things we're intimidated by, and mostpeople are intimidated by math and money.
Well, those are two topics thatwe deal with. So it's start now.
(30:49):
Uh, you know, go onthe app, you can typically use
it for thirty days for free,and just use it and get some answers.
If you get call the eight hundrednumber because there are people that are
so willing to help you and toget you, you know, through the
process, because you know, likeI said earlier, the industry is not
(31:11):
friendly. You know, the financialservices firms, it's very difficult. They
make things hard, I think onpurpose half the time so that we need
them. So we're very well versedin this stuff and we can help you.
But the biggest key is start now, you know, just don't be
intimidated, don't let it get youdown. Just start now. Yeah,
(31:33):
and start with whatever you can't startwith, right, you know, if
you would only start with ten dollars, then ten dollars is better than nothing,
right exactly. And that's the beautyof the app. The app,
well only it's only going to dealwith what you have available and give you
answers based on what you have available, so it won't tell you to do
something you can't do, right,which that's the beauty of it. It's
(31:56):
really looking at you personally. That'sgreat, and I love that because I
listen to financial every weekend. Youknow, I'm listening to the financial talk
radio and their their little spiel atthe end is if you have a portfolio
of a million dollars or more.Right, so a lot of people are
like, what, yes, exactly, and we want to we built this
(32:19):
for the everyday person. I loveit this is this is geared for anybody
and not really necessarily targeted for somebodywh's got a million above they'll go hire
an advisor and work that way.This is really built for everybody else.
I love it that anybody can getworld class advice without a lot of stress.
I love it. What a greatwhat a great tool we're gonna wrap
(32:44):
up. I want everybody to we'vebeen running the waste that for those who
are just listening, we are runningall of the all of the waste that
you can stay connected with um Sherry, whether it's on LinkedIn, three nickels
or Sherry Gribaut or Twitter, allof those different places. So all this
information will also be in the showpage for you to be able to access
(33:04):
to stay connected, and we alsohave you can send her an email at
Eskerbot at guided choice dot com andher phone number will also also be there.
So I want to just thank youso much. This with such a
valuable topic. I think it's supersuper important for so many, especially women
entrepreneurs, to think that way,because we lead with our hearts sometimes and
(33:24):
at the end of the day wecrash because we don't have the financial the
finances to keep going. So beautifulinformation. Thank you for what you're doing
for women entrepreneurs. You know,it's just I know, back when I
started, there was really no helpand no group and nobody really supporting women
entrepreneurs. So it's a beautiful thingwhat you're doing, and I so appreciate
(33:47):
you. Thank you so much.We're having a lot of fun, lots
of fun doing it. And onthat topic, join us. Join our
Facebook group. It's a free Facebookgroup. Become a member on our website.
Go to women Entrepreneurs extraordinari dot com. It is where the sites final
way up. We're so excited.We also have a couple of membership levels
(34:07):
that help to keep up cover allof our costs in running the group,
so check those out if you wantto. If you have a thought,
you know, maybe you listen tothese shows and you're like, oh,
I'd love to see this topic.This is a question I have a topic
on, or this is a topicI have a question on. It's the
end of the day. Send usan email to our to the group liaison
(34:30):
Kelly atomen Entrepreneurs Extraordinaire dot com.Or if you like sharing, you have
a wonderful business advice or a wonderfulbusiness tool or business you'd like to expose
to to those who are listening.Are just to the world in general,
and by all means, shoot usan email and we will we will get
that, we will get you connected, all right, So other outside of
(34:51):
that, I want everybody to justthis has been a great interview. Once
again, thank you so much Sherryfor being with us, Thank you for
all of the listeners for listening.And take that nice deep breath. Go
out there. If you're stressed aboutmoney, take a few deep breaths,
and then go visit turn that,but go there and simply enjoyed every moment.
Welcome everyone to this episode of theWomen Entrepreneurs Podcast, and I am Julie
Anderson aka Brain Lady Julie. I'mvery excited to be your hostess here and
to share with you another great interviewwith a very very timely topic right what
it looks like to be financially well. This is so such a I mean
(00:34):
right now with the climate, it'sit's such a great topic to address.
And my guest today is Sherry Grubau, So welcome to the Women Entrepreneurs Podcast.
Thank you. I feel such anhonor to be here and to help
other women entrepreneurs. As a bigpart of my heart, I just want
(00:56):
to see as many women as possiblethrive. I love everything choose to do.
I love it. So before weget a dive into the interview,
let me read your your professional bioand then we'll get into who Sherry really
is. Sherry Grabaut is a founderand CEO of the popular free financial advisory
(01:17):
app three Nickels. Since nineteen ninetyfive, Sherry has worked too has worked
to bring financially freedom to all.She began her career in online retirement solutions,
and in nineteen ninety nine, Sherryco founded Guided Choice, the world's
first digital retirement advisor. Oh Iwish I would have known about this.
In nineteen ninety nine, she helpedpioneer the use of digital technology to bring
(01:42):
more accessible, personalized retirement and viceand planning to everyone, creating a five
hundred billion dollar industry in the process. In twenty twenty, Sherry expanded what
began with Guided Choice and founded threeNickels, her lifelong goal of bringing financial
freedom to everyone, and then aninth in twenty twenty, the Three Nickels
(02:02):
app launched, providing free financial educationand personalized answers, as well as low
cost personalized financial advice our goal.Their goal is to meet everyone where they
are at along their financial journey toprovide help as needed, and today she
is a highly active CEO helping individualsachieve their financial goals. So once again,
(02:24):
welcome shared, Thank you. Iappreciate that boy listening to that.
You don't always think about your history, but right that reminds me, yeah,
we have, so take us downthat path a little bit speaking about
your history. Like we were talkingbefore, I click to record, and
it's kind of like being a financialadvisor isn't necessarily something we dream about being
(02:49):
as a young child. So whatkind of led you into that path of
finances and being a financial advisor.Yeah, that's a great question because you're
absolutely it's unusual to choose that pathno matter what, but really highly unusual
for a woman. So it haskind of been an interesting journey. The
(03:10):
name three nickels actually comes from myearly childhood. That was my allowance and
I was given three nickels, oneto give away, one to save,
and one to spend. So somehowI got wired into my brain that that's
what you do. You give moneyaway to help others, you save money,
(03:30):
and then you spend money. Andso for me, I was kind
of just always somewhat financially a student. I'm not sure why. I just
was kind of wired that way.Now, I do come from two entrepreneurial
parents. My mother didn't work whileI was growing up, but then went
into industry. She went into realestate, and my father, who had
(03:53):
an insurance brokerage and did employee benefitsand all types of insurance. I went
to work for him when I wasyoung and what I saw was, Wow,
people really weren't financially fit. Theydidn't really understand a lot of these
issues, and at the time,the IRS code pear olen K had just
(04:17):
kind of been launched, and sopeople were starting to go into this thing
called pear ollen K. Well,because I had a system's background, so
computer science back in the early days, and I was interested in finance,
I went to work for my father'sfirm. One of the very first things
I saw is, Wow, ifwe leverage computer technology, we could help
(04:41):
more people understand their retirement. Andmy father looked at me and said,
I don't know what you're talking about, and if you want to do that,
you go do it. And sohe sent me off to a very
large firm at the time, itwas a commercial union, one of the
largest insurance companies in the world.And I I sat down with the CEO.
Of course, at that time,I'm a twenty one year old right
(05:03):
out of call and I'm in Bostonsitting across at the table from a CEO
of a major corporation. I literally, I think I perspired through my suit.
I had pitched my deal, whichwas, if you fund me for
these computers, I know will increasesales, but even better than that,
(05:26):
will help more people. And Ihad this whole pitch deck that I did.
At the end he said, youknow, great idea, love the
concept. You know, I'll thinkabout it. And that was that.
I left the office, telling mydad, I don't know why you stuck
me to do that, because Iknow he could have walked in, gotten
(05:47):
the money and left party. Ihad to sweat it all out and literally
did. But I got the callin about a week after that and yeah,
he said yes, and so wegot the money. So that was
the very first thing I ever hadto pitch, and I have to say
I was scared to death. Didnot feel like I knew what I was
doing, so very typical entrepreneurial kindof feeling, or we don't feel like
(06:11):
we know what we're doing. ButI got the money and that did enable
us then to go out and doemployee meetings with technology that would help people
see how what they did today impactedthere tomorrow in a little venue, I
would say, because we were justright then focused in retirement. So that
(06:31):
was my step one, and ofcourse I got addicted. I thought this
is phenomenal because you really can helppeople when they can see the impact to
their own lives. So I thought, okay, what I really need to
do then is go into computer science. So I was applied to Stanford.
(06:53):
I was going to go for mymasters in computer science. And one of
a very good friends who has amaster's in computer science and worked at Apple
Computer at the time, Well shelooked at me and she said, now
I don't think so, but whydon't you come work for me for nine
months and you know, see ifthat's really what you want to do before
you dedicate two years to studying computerscience. So that's what I did.
(07:17):
A long story short, you know, six years later, was in charge
of HR systems at Apple Computer,putting everything at the desktop. So four
owe k health and welfare plans,but you even had a savings bomb plan,
a credit union all, you know, all different types of employee benefits
(07:39):
at the desktop. And at thispoint it's nineteen ninety one, so very
very early on, it really wasn'tnecessarily known outside of you know, the
technology world. Were I even thoughtof, not at all. So I
wrote in a white paper in nineninety two where I saw this concept.
(08:03):
I thought, you know, employees, okay, they say for retirement through
payroll deduction, they give because wehad a United Way program through payroll deduction,
they kind of spend because the moneygoes into their checking account. And
I thought, but when they maketheir decisions, they make them all in
these silos and they're not looking attheir whole picture. And so I wrote
(08:24):
a whole white paper on the conceptof three nickels. This is nineteen ninety
two. I went to the presidentat Fidelity because we had our record keeper
for a four or four oll andK plan with Fidelity, and I was
told, well, people don't needthese kind of tools, and the Internet's
not going to be anything, andso I thought, okay, you know,
(08:48):
kind of lesson number two. Foran entrepreneur, oftentimes you are quite
visionary and you don't realize you arebecause you can see it. And when
you're living, especially in a placelike Slicon Valley, as I was working
at a company like Apple that's soinnovative. That's the way your brain gets
wired. You just think all thingsare possible, and you think everybody else
(09:09):
can see the same things. Andfrom there, ironically, I went back
into financial services and learned, oh, that's not the way the world is
at all. Yeah, So Iwent from Apple, where I was actually
already an email to a company,financial services firm, and they weren't using
(09:30):
email, they were using computers,but they would print it off and then
send memos in her company mail.Oh wow, yeah, And I was
like, oh wow, I don'teven know how to work anymore. So
I had to relearn and I realized, Okay, this idea is way ahead
of its time. I still didn'tknow at that time how far ahead of
(09:52):
its time it was, but Iknew so then it was kind of fast
forward, you know, into thelater nineteen nineties, and we really wanted
to provide advice into fore own kplans, which at that time under the
regulations was illegal. In essence,you couldn't do it, especially if you
(10:13):
were a financial services firm. Sowe had to go and get a lot
of the regulations changed and modified tobe able to provide this level of advice
to individuals. So lesson number threeis an entrepreneur if you can try to
avoid industries with a lot of regulation, very very difficult road to go on,
(10:39):
and that took a couple of yearsin and of itself to well.
First first step was going to geta prohibited transaction exemption, which is just
a fancy word for get an exemptionto the law that exists, and then
you know, second to that,we really did have to work to encourage
a change in the laws, whichdid begin to happened, so thankfully,
(11:01):
you know, the services were beingmade more and more available. So now
about nineteen ninety nine, late nineteenninety nine, I was actually part of
Trust Company of the West, avery large asset management firm in la when
we started doing a lot of thiswork, thinking that we would launch it
within financial services entity. But wediscovered is you know, technology is not
(11:24):
their core business. And when you'redoing something like this, which is very
technology based and very innovative, itwas obviously very state of the art at
the time, it probably didn't belongwithin a financial services company. So we
spun it off. That's June ofnineteen ninety nine, and I partnered up
with doctor Harry Markowitz. He's theNobel Laureate for what's called modern portfolio theory.
(11:50):
That's my only Greek I'll try tospeak today, but that's easy.
Everybody knows what it is. Actually, it's don't put all your eggs in
one basket, right that theory.So partnered up with him is not only
is he a fabulous economist and financialguru, so to speak. He also
really had a lot of technology backgroundand had actually invented programming sim script programming
(12:16):
language was which was one of thefirst object oriented programming languages and one of
the first object oriented databases. Sohe was brilliant in both areas that I
needed help in. I had theconsumer concept. He had. I always
say I was the braun he wasthe brains. Really had that knowledge.
(12:39):
So we partnered up in June nineteenninety nine and launched our first product in
two thousand and one. So that'skind of what launched Kind of Choice.
We came out with literally the firsttoday's world I guess people call robo advisors
or I guess there's all sorts ofnames for him, but and as sense,
(13:00):
it's a technology backed advice system thatgets you advice on your personal situation.
So you want to know how muchshould I save for retirement? Where
should I invest? You know,how do I then draw down the money
when I go to retire. Allthose kinds of questions get answered for you
on a very personalized basis. Sothat's early AI yes, very early AI
(13:26):
yes, And we really what wehad done was so state of the art.
I used to kind of sit inawe of our team because one of
the things that we were able todo very early on, and part of
that was because I had partnered withdoctor Mark Witz. And that's another I
think probably less than number four foran entrepreneur. Always find people to partner
(13:50):
with that are smarter than you,because you need them and they'll need you.
You bring a different skill set.I brought vision, not from an
academic perspective or from a theoretical perspective, but from the consumer perspective. And
you know, he brought the academics, and he brought the you know,
really the technological brilliance that it took. But he also could build that team,
(14:16):
put that team of global brilliant peoplewho are still with me today.
So it's really been a phenomenal journeyand couldn't have done it without them.
So we we partnered, We builtthat first tool. It was amazing what
it could do, the way itcould get personalized and implement it. But
(14:39):
if I say less than number fivefor an entrepreneur, when you go into
a field that is old and established, like financial services, and you're coming
in with you know, new andinnovative, and you're changing regulations and you're
changing technology, and you're doing somuch that is so beyond what they're used
(15:03):
to. Be prepared to stay theground and you know, really be prepared
for a long haul. I canimagine you probably got a lot of pushback
because you know, the financial advisorsare thinking, wait a minute, you
can't automate any of this because I'lllose money. Yeah. From the financial
(15:26):
advisor community, they thought we weretrying to steal their job. Yeah,
And we could say, oh,no, no, no, what we're
doing is making you efficient. We'rein the plane, you're in the pilot,
and we need you to fly theplane, right, but you need
the plane to fly. So ittook us a while to get them on
board. Financial services firms now theywere even probably more of a challenge because
(15:50):
they were the record keepers of theretirement plans. They had all the data,
but they don't want to give thatdata up to anybody. They want
to own that data. The ironyis legally they don't own it. The
plan does, and that's the employeris usually the plan sponsor. They own
the data, but record keepers canprevent you from getting to it, so
(16:14):
that was quite a challenge to workthrough. But I would say one of
the benefits was I had experienced thefinancial services industry, so I understood it,
which as an entrepreneur was very helpfulfor me because I never took venture
capital money. And my whole reasonfor not taking venture capital was I know
(16:37):
they have a very short attention spanand they want to turn that investment quickly.
I mean, that's what they do. And I didn't know at the
time. I mean, this isnineteen ninety nine when we're starting. I
didn't know how long it would takethe industry to adopt it was going to
be a challenge. I had noidea how long a challenge it would be.
(17:02):
I think I was envisioning like fiveyears. It probably took more like
ten to fifteen years to really getit to the place where the industry was
used to it and would adopt itmore readily. So it's a long wall,
and I would say for a lotof entrepreneurs out there, you know,
be encouraged as you feel like you'rebanging your head up against the wall,
(17:25):
especially if you're doing something that's neverbeen done before, then be very
encouraged because it's not easy. Whatyou're doing is not easy. You know,
stay your ground, be very frugalfiscally. You know. One of
the things that venture capital world doesis quite the opposite. You know,
they throw a ton of money atsomething. I mean, just put things
(17:48):
in perspective. When we were goingout and we were building initially our tool,
I think we invested all of aboutseven million, and this is twenty
years ago. All of our competitivehad invested over one hundred and fifty million.
Wow, So they invested one hundredone hundred and fifty was the smallest.
Most were well over that, andnobody came close to building what we
(18:12):
had built for seven million. SoI would encourage people if you are doing
something entrepreneurial where you do have tobuild build out and you do have to
invest money, you know, rememberwhat you would do in your own household.
Yeah, versus you know, kindof the venture capital ways. Let's
(18:32):
just pour the money into it.And I can say at that time,
you know, we had two competitorsin the field. There were probably actually
four of us. Out of thefour of us, only one remains other
than us, one remains today.So more money is not necessarily the solution.
And that's a good message. Yeah, and I think that's that Sometimes
(18:53):
it's difficult for what I find inworking when I put on my brain lady
hat right, and I to thebrain personality connection and understanding your brain wiring
and your brain strengths and your brainnon strengths. Most entrepreneurs because they have
they can't scan. They have identifiedthe home of entrepreneurialism and the brain.
And that's up here in the bigpicture, open minded thinking, great new
(19:15):
innovative ideas, ideas ideas, butthe details are on the left side.
And oftentimes entrepreneurs drop those details.And I think that financial piece gets dropped
a lot for entrepreneurs. They don'trealize the investment, they don't realize how
to budget their investment. They don'trealize, you know, where am I
(19:36):
going to allocate the funds that Ihave? That's most important. So I
think the message that you're sending tois and I don't know, you'll have
to tell me if you're three nickelsapp helps with that, but you know,
that's a really good message for it. Sorry about the little extra sound
effects in the background, my dog, you know, to help entrepreneurs realize
that they need to be fiscally responsiblefrom not just lead with the heart,
(19:59):
but also pull some of that thatyou know, financial you know strength into
their business as well. Yeah,and if you don't have it, you
need to find it, you haveto hire it. Because that that,
I would have to say, itwas probably one of our main reasons we
were able to survive because it wasn'tmuch longer haul than we had even planned
(20:22):
for. Um, you know.Thankfully, by two thousand and four kind
of mid year, we were cashflow positive, so we were in a
pretty good place, but you know, you're still vulnerable. We were still
vulnerable for another you know, fouror five years because you're still trying to
grow that business and you're trying toput money back in and cash flow is
king at that point in time.So yeah, I mean those are I
(20:45):
think those are very key things.And the funniest thing is, until I
did study a lot of neuroscience,especially as we were developing out the tool,
I would always say I was completelyleft brained. I thought it was
totally left brained and I have noright brain. And then I later on
learned, oh no, I'm prettyright brain. Think you have a leve
(21:07):
brain. But so you bring thatup, and I have to laugh because
I didn't realize how right brained Iwas for years. Yeah, because you
were doing that innovation and and thinkingof all that. So let's let's talk
about why it's so important, notjust as because we kind of touched on
it with entrepreneurs, right, becauseif you're not if you don't have that
(21:30):
financial independence as in your business andyou become heavy in debt, chances are
you might your business is going tofold. So we understand that with business,
but in people in general, whyis it so important to be financially
independent in just period in your inyour life, business and personal life,
(21:51):
personal finances? Yeah, I think, I mean to me, it's so
key. You know, when welook at the data today, sixty four
percent of the people will say they'renumber one cause of stresses money. And
I think, you know, Ihave so much empathy for people because it's
a confusing subject and quite frankly,I mean I believe a lot of it.
(22:12):
It's confusing because the industry makes itconfusing because they want to sell you
product instead of you being educated topurchase product. So I mean, if
you look out there, there's overten thousand mutual funds do we need over
ten thousand mutual funds. No,but we have them, and they keep
creating new things. You know.Then you know, all the sudden,
crypto comes on the scene and nobodyunderstands it, but they're all investing in
(22:34):
it. And those kinds of things. There's so much hype in the system
that gets going, and part ofthat's because there needs to be hype.
If you have something like crypto thatcomes out there's nothing behind it but maybe
the US dollar on some occasions,if there's nothing else behind it at the
US dollar, then you could justinvest in the US dollar. You don't
(22:57):
need to invest in crypto and somebodyelse making money. But what they do
is they turn it into it's notan investment, it's a speculation. And
when you're speculating, what I needto do is create hype so that you're
willing to pay more for it thanI paid, so that I can now
sell it at a higher price.And the hype is what we would oftentimes
(23:17):
term a bubble, and a lotof times in investing, that's what happens.
These different products come out and thenthey create all this hype around it,
and nobody's sophisticated enough to figure outwhat's going on. So everybody it's
almost like a Foamo effect. Igot to get in because look at what
everybody's doing. That level of flexity, as you well know, messes with
(23:40):
the brain, and so they're turningto get you to buy into something that
really is nothing. I mean,it could be a pet rock, but
even a pet rock was more tangiblethan a lot of the crypto. But
whatever it is, they we're justtrying to get you to buy it.
So, you know, the keyoverall to why it's so important to be
(24:00):
financially free is to eliminate the stress, eliminate the emotional decision making that goes
on with money so often, toeliminate the dopamine rush to the you know,
initial buy or the initial debt thatpeople oftentimes get into. And to
(24:22):
me, one of the scariest thingsis we're actually wiring people's brains by age
seventeen eighteen to debt to student loandebt. We're at over a trillion and
a half in student loan debt,So we're actually teaching the brain before it's
even formally fully developed, to goto debt, to get the dopamine rush,
(24:47):
to get the immediate gratification. Butthen talk to anybody in their twenties
as they're paying off that student debt, they get a little tired of it.
Yeah, I got I can getout of this. But yet,
if you look at pretty much theway everything's now marketed, it's all marketed
in monthly payments. Why. Imean, when I first bought my first
(25:11):
car, they didn't market to mein monthly payment, but they do now
because that's how they've wired the brainto just stay in debt. And anytime
we have debt and don't worry aboutthe overall price, let's just make sure
you can afore the monthly payment,and we'll just make it that much longer
(25:32):
exactly. And so what happens is, if that's the way you're taught to
think, then you wire your brainto just monthly payment, and therefore I
can afford it not thinking about thefact that a you're probably going to overpay
for that item. Be your futureself may not be all that happy with
you, because now your future selfis stuck in this payment, and that's
(25:55):
what creates the stress. In fact, medical science is now added a new
disease called debt stress syndrome. It'sreal. I believe it. It's real.
So you know, to me,the whole key to being financially free
is to be able to be inyour destiny. That's it. It's to
(26:15):
be in whatever you feel is yourdestiny. And when we're not free,
we're not able to do that.We're also not able to make our own
choices based in not social media,but based in what my objectives are from
my life, what are my goals. Because maybe my goals aren't to travel
(26:40):
all over the world, But ifI watch social media enough and I see
everybody else that's doing it and theyall look like they're happy, right,
I need to do it. Andso what we see now is young people
they'll spend far more time annually planningvacations than they will their retirement or their
other financial goals. Yeah, yeah, and they won't. They don't realize
(27:02):
it until you get you know,my husband and I my husband, I
stayed at home and homeschooled my kids, and that's where our focus was.
My husband was self employed, weowned our own business, the whole,
you know, all of it.And it wasn't until we hit fifty that
we're kind of scratching our head gun. Okay, we got to do something
or else we're never going to beable to retire. So tell us a
(27:22):
little bit about three nickels and whatis that and what is what is that
all about? So obviously it's anapp because you took us through that technology
thing, but what is that andhow does that help individuals become financially independent?
Yeah, that's the whole goal ofthree Nickels. It's really it goes
(27:45):
back to the like I said thatsafe, spend, give, those are
the three things you can do withyour money. You can save it,
you can spend it, you cangive it away. And so what we
wanted to do was build out toolsfor people. Now, initially, interestingly
enough, we thought we were goingto build it with Okay, you sit
down and you figure out your values. Am I say spend giver? Am
(28:10):
I a giver? Saye spender?Am I a spend spend spender? You
know what are my goals? Andwhat we found is for the majority of
people, they had no idea,right, didn't know what their goals were.
So we we retooled after data testingand redesigned it such that you know,
(28:30):
you can enter in your data andthis is on the advice Tool.
We also have a free tool,a free version. The free version just
gives you answers. I call itanswers in a silo. If I want
to know, you know, howto pay off my debt best and save
the most amount on interest, Iwould use the debt tool in a silo.
I get the answer, but itwon't necessarily help you figure out,
(28:55):
you know, should I pay offmy debt faster or start saving for retirement?
Is it either or is it both? And what's the best answer?
It won't do that. It won'tthe free tool won't do the trade offs.
So the advice tool does do allthe trade offs for you from a
mathematical perspective. So initially we giveyou the best math answer. Yeah,
(29:18):
but you now have all the abilityto control and make changes and say,
you know, I don't want todo that, I want to do this,
and you can play around with itand get to the right answer for
you. Yeah. It has afinancial coach as well, so you can
call the eight hundred number and havea financial coach kind of walk you through
(29:41):
the whole process. Because it canbe overwhelming for people, but at the
end of the day, it's reallyshowing you all your goals financially and then
whether you're on track or off track, and then you can make changes.
I love it. So it justseems that I'm looking at and that's it.
That is the three Nickels dot com. And it's really cool. I'm
(30:03):
looking forward to checking it out.And I think it probably especially for the
younger generations that are so tech savvyand they do everything by this, you
know it, and I'm sure it'sa great, great tool. So what
is let's let's there. There's acouple of things. We're running out of
time here, But what's the onepiece of advice that you that you want
to give someone who who is listeningto all this going, Oh my goodness,
(30:26):
I have no idea what to do? Where do I start? What
do I do? What's that onepiece of advice? Yeah, the first
the first piece of advice we giveto everybody is start. Now. You
know, the hardest thing to dois start. We tend to procrastinate on
things we're intimidated by, and mostpeople are intimidated by math and money.
Well, those are two topics thatwe deal with. So it's start now.
(30:49):
Uh, you know, go onthe app, you can typically use
it for thirty days for free,and just use it and get some answers.
If you get call the eight hundrednumber because there are people that are
so willing to help you and toget you, you know, through the
process, because you know, likeI said earlier, the industry is not
(31:11):
friendly. You know, the financialservices firms, it's very difficult. They
make things hard, I think onpurpose half the time so that we need
them. So we're very well versedin this stuff and we can help you.
But the biggest key is start now, you know, just don't be
intimidated, don't let it get youdown. Just start now. Yeah,
(31:33):
and start with whatever you can't startwith, right, you know, if
you would only start with ten dollars, then ten dollars is better than nothing,
right exactly. And that's the beautyof the app. The app,
well only it's only going to dealwith what you have available and give you
answers based on what you have available, so it won't tell you to do
something you can't do, right,which that's the beauty of it. It's
(31:56):
really looking at you personally. That'sgreat, and I love that because I
listen to financial every weekend. Youknow, I'm listening to the financial talk
radio and their their little spiel atthe end is if you have a portfolio
of a million dollars or more.Right, so a lot of people are
like, what, yes, exactly, and we want to we built this
(32:19):
for the everyday person. I loveit this is this is geared for anybody
and not really necessarily targeted for somebodywh's got a million above they'll go hire
an advisor and work that way.This is really built for everybody else.
I love it that anybody can getworld class advice without a lot of stress.
I love it. What a greatwhat a great tool we're gonna wrap
(32:44):
up. I want everybody to we'vebeen running the waste that for those who
are just listening, we are runningall of the all of the waste that
you can stay connected with um Sherry, whether it's on LinkedIn, three nickels
or Sherry Gribaut or Twitter, allof those different places. So all this
information will also be in the showpage for you to be able to access
(33:04):
to stay connected, and we alsohave you can send her an email at
Eskerbot at guided choice dot com andher phone number will also also be there.
So I want to just thank youso much. This with such a
valuable topic. I think it's supersuper important for so many, especially women
entrepreneurs, to think that way,because we lead with our hearts sometimes and
(33:24):
at the end of the day wecrash because we don't have the financial the
finances to keep going. So beautifulinformation. Thank you for what you're doing
for women entrepreneurs. You know,it's just I know, back when I
started, there was really no helpand no group and nobody really supporting women
entrepreneurs. So it's a beautiful thingwhat you're doing, and I so appreciate
(33:47):
you. Thank you so much.We're having a lot of fun, lots
of fun doing it. And onthat topic, join us. Join our
Facebook group. It's a free Facebookgroup. Become a member on our website.
Go to women Entrepreneurs extraordinari dot com. It is where the sites final
way up. We're so excited.We also have a couple of membership levels
(34:07):
that help to keep up cover allof our costs in running the group,
so check those out if you wantto. If you have a thought,
you know, maybe you listen tothese shows and you're like, oh,
I'd love to see this topic.This is a question I have a topic
on, or this is a topicI have a question on. It's the
end of the day. Send usan email to our to the group liaison
(34:30):
Kelly atomen Entrepreneurs Extraordinaire dot com.Or if you like sharing, you have
a wonderful business advice or a wonderfulbusiness tool or business you'd like to expose
to to those who are listening.Are just to the world in general,
and by all means, shoot usan email and we will we will get
that, we will get you connected, all right, So other outside of
(34:51):
that, I want everybody to justthis has been a great interview. Once
again, thank you so much Sherryfor being with us, Thank you for
all of the listeners for listening.And take that nice deep breath. Go
out there. If you're stressed aboutmoney, take a few deep breaths,
and then go visit turn that,but go there and simply enjoyed every moment.
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