March 1, 2024 • 38 mins
Fear is normal for everyone but how often do we let fear stop us from pursuing a dream? Business & life coach Andrea Liebross breaks down some of the common fears that face entrepreneurial women and how we can conquer them!
Connect with Andrea:Like the show? Be sure to Like, Subscribe, Review and Share! Interested in being a part of WEE? Reach out to our group liaison, Kelli@WomenExcellingEverywhere.com
Connect with Andrea:Like the show? Be sure to Like, Subscribe, Review and Share! Interested in being a part of WEE? Reach out to our group liaison, Kelli@WomenExcellingEverywhere.com
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Episode Transcript
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(00:08):
Well, welcome, welcome, Thankyou for anyone who happens to be popping
in watching, Thank you for yourpatience. This is Julie Anderson aka Brand
Lady Julie, and we are withthe Women Entrepreneurs Extraordinary podcast, soon to
be the Women Excelling Everywhere podcast aswe do our rebranding. I know,
exciting, exciting, and we arehere with yet another powerful woman that you
(00:32):
need to know because she has wisdomto share. That is Andrea Lebrose.
Did I pronounce that correct? Lebros Lee bros I was way off?
All right, I've got lots Icould be lots of things, Andrea Librose
Li bros I love it. Okay, Well, let me give you a
little bit of background with Andrea.Andrea, welcome to the show, and
(00:54):
thank you for being here first,thanks for having me. All right,
So a little bit of her professionalbi Andrea Liebrose. She is the author
of She Thinks Big, The Entrepreneurial'sWoman's Guy, Entrepreneurial Woman's Guide to Moving
past the Messy Middle and into theExtraordinary. It launched just recently, and
(01:15):
she is a certified business and lifecoach specializing and empowering female entrepreneurs to infuse
thinking with action so they drop thedrama and figure out how to think like
a CEO, manage like a CEO, and believe in themselves to achieve success
in their business and at home.So once again, welcome Andrea to the
show. Thanks for having me,Julie. Of course, my pleasure,
(01:38):
my pleasure. I love talking topowerhouse women and just sharing thoughts and wisdom
and ideas and getting what their brainsyou have for us because everybody's opinion,
everybody's thoughts, and everybody's expertise isjust a little different, so there's always
something that we can glean. Sothank you again for being on the program.
(02:00):
Thanks. I would like to startby I always like asking my guests
what got them here? So notevery you know, being a being an
entrepreneur is not for the faint ofheart, and being a coach. There's
a lot of education and a lotof a lot of background learning that goes
(02:21):
into that position. So what ledyou to become passionate about doing what you're
doing now? So what's interesting isif I think back, like way back
in the day, the old days, I always did love two things.
One I did love kind of teaching, although I never wanted to be a
teacher, but I did love teachingin a way. I was a tutor.
(02:43):
I did all and I also lovedlearning more about how our brain works.
So I took a lot of neuropsycheclasses. I have a master's in
communication disorders. So if I thinkback, you know, there's always I
don't know if you've ever done thatexercise where it's like trace your life throughout
what are the commonalities? Right,So there's a commonality there. As an
(03:04):
adult, I'll call myself an adult. As an adult, I worked for
a company for ten years. Itwas corporate, but I was doing recruiting,
recruiting, hiring and training of newbusiness owners. So it was almost
as if these owners were starting afranchise. Not on paper, it wasn't
technically, but it was kind oflike that. So they were starting these
(03:27):
franchises. And when I stayed therefor ten years, and when I reflect
back, like why did I staythere? Because there certainly were lots of
things that I did not love.The thing I loved the most was that
when we got to the place wherethey were in the door, they started
their business, they started to seesome success. They started to actually feel
(03:51):
the chaos of success in a sense. Right that they were like, huh,
this is the funds wearing off alittle. Have I gotten myself into
something that I can't handle? Thisis taking way more time than I thought
it would. Do I need anotherarea of expertise? Do I need more
people? All those things which Icall the messy middle now labeled at the
(04:15):
messy middle. Now I realized thatthat's where I loved. That's what I
love the most to kind of helpthem get through that place because they were
they said yes, or they werein this, or they bought in,
like there was something that made themsay yes, and now all of a
sudden, they're doubting everything. Soonce I had had enough though of this
(04:35):
company that I had been with forten years, because I saw myself,
not really I saw myself kind ofgetting stuck in a box, and I
wanted to grow. Once I leftand reflected, I realized that that's what
I loved, and what was reallyhappening during those moments was that I was
coaching, even though it wasn't calledcoaching, That's what I was doing,
(04:56):
right, That's really what I wasdoing. And most of these people too,
were women who had families. Sopart of what was kind of now
contributing to their uncertainty their doubt wasthat they started to question, too,
can I still do all the thingsI want to do as a mom or
a spouse and have this business.So when I decided to start my own
(05:19):
coaching practice and get my own clients, I really wanted to join both that
entrepreneurial business aspect of coaching with thelife coaching. So I always say both
of them are fair game, Likeeverything is fair game. Of course,
we do focus on certain things atcertain times, but having that perspective I
(05:40):
think is really important. I meanI was just on a coaching call this
morning and she this woman has likea very successful business, like growing leaps
and bounds. I mean she's beenin business now probably for seven or eight
years too. But what she wantedto talk about was how they went to
cut down their Christmas tree and itwas a disaster and all the family dynamics
around that. So it was justkind of interesting that, like last week
(06:04):
we talked about how she needs tochange her offers. You know, that's
yeah, we're talking about the Christmastree. So because they're right there,
tote, Yeah, yeah. Yeah, And I think that's even more so
with the female entrepreneurs, right,it is as opposed to a woman who's
in corporate a woman who's an entrepreneur. That it is because I think part
(06:27):
of the reason, or at leastour brain is telling us when we get
into this, like oh, we'regoing to have some flexibility and we're going
to be able to be around ourown schedule and okay, so all these
things and our family. So also, you don't have that barrier anymore if
like the boss told me I haveto stay or this is a work event
that I must be at. You'reit. You're the boss. Yeah,
(06:48):
you're the work right. So anyways, that's I think that I forget.
You asked me, how did Iget into it? That's my long answer,
how I got into it. Ilike it where just the conversation just
goes. I love it. Ilove it. So now you're working with
entrepreneurs, going from I like thatthat phrase the messy middle into that that
(07:11):
being more successful or that higher levelnot necessarily even just successful, but at
least it's not messy anymore, right, or or if it is messy,
because I kind of think this messyis a little bit cyclical cyclical too.
Yeah, they now have the knowledgeand the experience, their brain can go
search for the evidence that they canget through the messy middle, and the
(07:35):
messy middle kind of gets smaller relativeto the growth too. It feels a
lot bigger in the beginning of theirbusiness than it does several years in or
millions of dollars in. Right,It's it's just it's all relative. So
I love working with entrepreneurs who havea business. It's profitable. Maybe it's
(07:59):
not as profitables they want it tobe, but they are creating profits and
they're wanting they're feeling a little Idon't want to say stuck. I always
call it like stuck seems cliche ina way. I like to say they're
experiencing some business lag. It's justlike hanging out there. Nothing's wrong.
Usually most of my clients come tome nothing's really wrong, there's no disaster,
(08:22):
but it just doesn't feel like theywant it to feel. And they
know that there could be more.They know that they can go further with
this, and they're kind of unsureabout how to do that. So and
maintain all the things going around inthe background and going and getting into Christmas
Tree exactly exactly. So that's whatI really love doing, and I find
(08:45):
it that spot. They've really alsogot to shift kind of I call it
like turn the dial from thinking smallor staying in the kind of comfortable which
might even still be chaotic, likethey might be comfortable and chaos into elevating
them, like upgrading themselves and theirbusiness. To get them to that I
call it the extraordinary, right,like to get to that next place?
(09:09):
Got it? Got it? Soyou do this by in several obviously you
have several signature processes I'm sure thatyou that you go through. But first
let's talk about just the idea ofbig thinking, because it's something that you
read in your or that was inyour bio that I liked, how to
think like a CEO and manage likea CEO. And I have found in
(09:33):
working with my clients who are entrepreneurs, they have a tendency to not put
on the CEO cap. It's likethey think that because they're an entrepreneur.
It's almost like this this repulsion fromanything that says corporate. I completely agree
with you, yeah right, andyet you are a company when you're an
(09:54):
entrepreneur. And so you have tothink like this CEO. So is that
part of this thing that you callthe big thinking? It is? It
is? And I think it's interestingyou brought that up because I just had
someone I know. This was sointeresting, so I know her and she
(10:15):
reached out and she said, hey, do you have any suggestions for coaches?
I think I want to I wantto coach. I said, sure,
I can give you suggestions, buthey, I mean, from what
I know about your business, likeI would be able to help you.
And she said, well, look, I was reading and you use this
word CEO and I'm not a CEO. I just own my business. Like
(10:35):
she literally said that, So itwas kind of ironic that you just brought
Yeah. Yeah, but I thinkyes, So in order to really think
like a CEO, you have toyou have to embrace what I call big
thinking. And I created an acronymaround what is big thinking? How do
(10:56):
you do it? So I usethe word trust t r us T as
the acronym, and I think ifwe asked all CEOs, they probably would
say yes, these five things thatrepresent each of these letters are definitely things
that I need to do or thinkabout. And the first one is the
(11:16):
T. It stands for thought options. Okay, So I mean what I
mean by this is you can thinkabout things like, okay, even just
think about yourself as a CEO.Okay, you can think about yourself as
the CEO, or you can thinkabout yourself as just and I'm putting just
in air quotes the business owner.Or you could think about whatever you're doing
(11:37):
as a what I call like ajobby, which is like a halfway between
a hobby and a job. Youknow, you get to choose how you
want to think about something, oryou can think that was a success or
you can think that was a failure. Those are all options. They're all
on the table, and I thinkoftentimes we don't look at all the options,
right, but the CEOs and they'regoing to grow, I've got to
(12:00):
look at all the options now.Oftentimes if we're in a corporate setting,
we have people bringing the options tothem, but you have to be able
to manifest that do that yourself ifyou're the small business owner. So that
T stands for thought options. Gotit. The second piece, the R
stands for I call it what's thereal problem? Okay, so the real
(12:24):
problem? Ninety nine percent of thetime is really not a problem at all.
It is just a negative feeling.Yeah, it's like you're it's all
up here. You're just not willingto feel overwhelmed, doubt, confusion,
disappointment, frustration, and big thinkers. One of their characteristics is that they
(12:48):
go access future you. I callit future you. So they're able to
think, like, okay, ayear ahead, three years ahead, ten
years ahead. They're able to goto that person five years from now,
who is operating a business that theylove, who does feel like their life
and business are aligned, who isexperiencing what they want to experience, whatever
(13:11):
success looks like for them. Bigthinkers are able to go access that future
you and kind of ask the futureyou what to do today, And usually
the future you is going to tellyou what you're going to do today is
something that probably has maybe a littlerisk involved. Yeah, maybe it's got
some it. It should be alittle exciting though, but it's it's got
(13:31):
to push you a little, andwhen you get that little push, it
might not feel so great. Sothe real problem is not money, lack
of employees, time. The realproblem is just that you don't want to
feel that little feeling getting outside yourcomfort zone. Exactly, Yeah, exactly,
(13:52):
yes. So that's something that,like I think, is something a
skill that you really have to workat too. It's not innate. No
one loves that. No one lovesbeing in the uncomfortable. And it happens
more than once. Yeah, inorder to you know it with real success,
it's going to happen over and overand over again, because there's always
(14:13):
as your company grows, there's alwaysgoing to be another thing that you have
to do or another group of peopleyou have to think about. Am I
going to stop outsourcing and actually hireemployees and all of those shifts where you
start going, oh okay, Ithat's uncomfortable. Yeah. So I have
(14:35):
a little diagram where it's like aspiral, so I show kind of like
it's just this is just a bunchof spirals as you're spiraling upward. But
a client said to me the otherday, She's like, didn't we already
do this? Didn't I already gothrough this part? It's like, yes,
but you went through that part twoyears ago, and now we're like
a similar part but at a differentlevel. Oh okay, so you're growing,
(15:00):
you're growing. Yes. The otherinteresting thing about CEOs, I think
is that they embrace uncertainty so thatyou and trust, I say, represents
uncertainty. And you know what,we don't know what's going to happen tomorrow.
So we're all living in uncertainty.But no one loves that. We
(15:20):
don't like that, we don't wantto be there. And if you're going
to be a CEO, you gottabe okay with that. You just have
to. You don't have to loveit, but you have to embrace it
and accept it. One way Ithink this manifests itself is when we tell
ourselves, well, I'm just gonnathink about it, like, okay,
you said, am I going toturn the contractors into employees? I'm just
(15:41):
gonna think about it for another month? Yeah, And then I guess I
don't. I just need another month. So sometimes I'll say, hey,
can I put my coach hat on? They say, okay, so what
what exactly are you thinking about?What exactly are you thinking about? Usually
there's no great answer there. It'ssomething that's easily solved, like do I
(16:06):
have enough money? Or what isthis going to look like? Or how
do I create a contract. Wecan solve all those problems. Are you
really thinking about that. What they'rethinking about is I don't know how this
is going to go. Yeah,that's what they're thinking about. Yeah,
this is uncomfortable. I don't knowif I want this. Yes, yes,
So if you're going to think likea CEO, if you're gonna be,
(16:26):
then you have to think bigger.You've got to be just you don't
have to love it, but wejust have to be okay, embrace the
uncertainty. Yeah, yeah, Ilike that. That's good, all right.
S. So S stands for securesupport. If you go back to
when you were a child, therewere such things as security blankets. Right,
(16:47):
people had security blankets, or theyhad passifiers, or they had stuffed
to animals. Okay, and youneeded that support. That's security, right,
But as an adult, we don't. There's no we can't do that.
There's no stuffed animals. So Ialways say you're a security blanket when
you're an adult. Are other humans? There are other humans. You need
(17:08):
to have other humans as your support, right, You need to have other
humans in the ring with you.You need to have your own kind of
personal board of directors, even ifyou don't have a board of directors.
Yeah, I like calling that Iagree because I like calling that a board
of advisors, like you just needyeah, And I don't know if you
(17:29):
agree with this. I'm sorry.I didn't need to catch you off finish
with that. Tell me sorry now, I was just gonna say. I
feel like I tell people you needto have people in place when you for
strategically for different things, like ifI'm feeling shaky in my confidence, you
know, I call my sister,who is the pinky to my brain,
(17:51):
right, she's my executive assistant.Or I call my mom because they're gonna
tell me, Julie, you're wonderful, You've got this. But they're not
the ones that I'm gonna call whenI go I need someone to tell me
the flaw in this situation. Iknow my thinking's flawed. I can feel
my thinking's flawed, but I haveto figure this out. So in that
case, I'm gonna need that coachor that advisor. Yes, that's gonna
(18:15):
call me out on my you knowwhat and say no, you're you've got
to do it this or this isnot you're not thinking right, or you're
like, you've got to have peoplethat Sometimes that board of advisors when I
tell my clients. I'm like,you don't always want it to be your
best friend. No. I alwayssay it shouldn't be your family or your
best friend exactly because they're gonna they'regonna say, come here, honey,
(18:37):
I'm gonna pour your glass of wine. Let's sit and just chalk. You
know, It's like, no,you want somebody that's gonna peel back the
layers and say no, be straightforwardwith you and tell you this is what
you need to do. So Ilike that. I like that in your
interest. And I think the interestingthing about the family part or the friends
is that is their role. Likeso your family, like they're role is
(19:00):
to love you and to you know, lug you and encourage you. All.
Their role is not to say,hey, Julie, this isn't going
to cut it. You know,you need to step up the game.
You need to get out of thissituation. They're just they're just they're they're
doing their job, but you needsomeone to do a different job exactly right.
And I sometimes say it's like you'restuck in your own peanut butter jar
(19:22):
and when you're in there, youcan't read the label, like you don't
know what's going on. Outside ofthe jar, you don't know what the
ingredients are to make up with themesses that you're in. So you need
that label reader, you need thatobjective third party, and you do need
someone who can see things from adifferent perspective too, So that S is
(19:45):
secure support and whatever it looks like, Yes, I love it. That's
great. So T what's our tea? All right? So the last T
is take action? Okay, SoI think a lot of times as entrepreneurs
business owners, we spend a lotof time. This is kind of ironic
(20:06):
because I'm all about thinking, right, but we spend a lot of time
about thinking about taking the action.Or we spend a lot of time and
what I call passive action, whichis kind of thinking time. So reading
a book, and I obviously lovebooks, listening to a podcast, I'm
all in on that, but thoseare passive actions. Are you taking what
(20:27):
you learned or what was you wereexposed to and doing something with it?
Are you actually taking what I callmassive action? So, and you don't
have to know all the actions becausethen the next thing is like, yeah,
but I just don't know how todo this. I mean I don't.
All you need to know is thenext best step. That's it.
Yeah, just the next best step. You don't need to know twenty steps.
(20:49):
You don't even need to know whatit's all going to look like in
the end exactly. Ye need totake the next best step. So CEOs,
if you think about like the mostsuccessful CEOs, like you know,
they're coming out with a new Appleproduct every quarter, right there, Right,
they're not wasting time like teslas canalways be updating all the time,
right, So how can we dothat as our own small business, as
(21:14):
our own entrepreneur CEO and our ownentrepreneurial business. Yeah, yeah, And
I like that. I like thatthinking big concept. And you don't women
have to understand that. That doesn'tmean that they have to become No,
I don't have to all of asudden open a storefront and have one hundred
employees. No, it's not aboutthat. It's about having that mindset and
(21:38):
being able to look at things froma bigger vantage point. Yeah. So
at that client today, this isn'tinterest. So she so she's been in
corporate for like fifteen years and inthe past years she started her own business.
So the skill set of the actualservice that she's providing, I mean,
(22:00):
she's got that down, that's noteven an issue, right, But
she's never owned her own business.So we did what I call a vision
to action intensive because I've got someclients who really are really great at dreaming.
I would say that's a smaller,smaller portion, but some of them
are. They're great at having thatvision. Some are really great, or
they just want to know what theaction is, like, just tell me
what to do. I'll follow theinstructions. So we kind of vesh the
(22:22):
two. We do what I calla vision to action intensive, and I
do it in a like a verysmall group two or three people. So
one woman on the call, she'sbeen in business for twenty years and she
has these huge visions of she wantsto be. She wants to be kind
of the window treatment to the guruto the stars. So she wants to
(22:44):
be going getting flown to Paris topick out fabrics for people's window treatments all
over the world. She wants tobe in like luxurious places where she can
touch and feel everything. And she'sgot this whole like picture in her head.
She's going to go on a privatejet. She's okay, So we
got her and then I have myother client who can't really create this vision.
(23:07):
This is the client that just startedthe business. So she kind of
got super emotional, and she shewas like, what's wrong with me?
Why can't I Why can't I thinkthat way? And then she came back
like a couple days later and said, Okay, I was thinking about that
whole situation, and I realized thatI can think bigger. I can't in
(23:27):
her brain she wants to offer likethree day workshops that have a price tag
of thirty thousand dollars. She's like, I can think about that, but
that doesn't have to happen right now. So she was like, so there's
that, Like, like you said, you don't have to become a multimillionaire
writer have some huge business with sixtytwo employees or six hundred employees or six
(23:52):
thousand. You can be thinking biggeris in your own scale, in your
own realm where you are right now. So oh that was kind of interesting
because she's upset with herself and thenrealized, oh I can think big right
now. I could do this.Yeah, And I think that's important too.
When I'm talking about the CEO,it's the same thing. It's it's
more that you're looking at managing yourbusiness with a different mindset. Yes,
(24:18):
right, It has to do withthat whole piece of I think what do
you call it? Would you callit? It was the mixture of hobby
and what did you call it?Jobby? I call it a jobby,
a jobbey, you know, becauseI do. I find a lot of
it started years ago, fifteen yearsago, you know, when I had
a networking group and I was justyou know, so many of the network
(24:42):
marketers would come in and they'd showup once a year or twice a year,
and I'd be like, Okay,you're not that's that's a hobby,
right right. You have to youhave to shift the way you're thinking.
So you're thinking, this is abusiness. I'm going to treat it like
a business, which means I'm goingto dedicate times. You know, I'm
going to stick to some time,like we want to create our own schedule.
(25:03):
And that's fine, but there aresometimes when we're getting up at five
am to talk to an international client. So you know, that's those kind
of those shifts where it's like youstart realizing, Okay, I have to
have certain I have to think biggerif I want to serve more, or
if I want to to grow thisbusiness too, whatever that scale is,
(25:26):
that you want to grow it totallytotally. Now, what do you tell
because I don't and we don't haveto get into the fears. But one
of the other things that you alsoteach are what you call nine common fears
that that effect entrepreneur entrepreneurial women.What are what are just a couple of
(25:48):
the top ones, and then thebig categories. How's that? Yeah,
give me, give me the bigcategories and then and then we'll talk about
how you how you help women withthat? Okay? So big category number
one is what I call fear ofthe unknown. Okay, So what that
really is is you're fearing your capacityor capability I would say, capability to
react to new events, new things. You don't have the confidence in yourself
(26:14):
to handle things no matter what,Okay, And it kind of shows up
in that fear of uncertainty, whichkind of goes back to the big thinking,
shows up as being like fear ofchange. So what if what if?
What if something happened, Like whatif I can't pick up my kid
every day now at two o'clock andsomeone else is going to have to pick
them up, like, Okay,there's that unknown, what's going to happen?
(26:37):
Fear of change, right, fearof risk Okay, so that might
be hiring someone in as an employee, and then fear of success. Okay,
so oh my gosh, what ifthis actually works? Underneath the success
is going to go back to change. Right, change means going into the
unknown, so where we can't predictthings. So kind of here we go
(26:57):
again, right, we're in thatcycle goal. So fear of the unknown
is the first big category. Secondbig category is fear of failure. Okay.
Now this is another kind of likeconfidence issue in a way, but
it revolves it revolves around judgment orfeelings like negative feelings, not so great
feelings. So there's a lot ofstudies out there that talk about why people
(27:22):
don't start businesses, and the numberone fear you usual, or the number
one reason usually is fear of failure. So if you judge your environment that
you're in as risky or your skillsis not good enough, those are judgments
that are going to lead you tofail. So there's that fear of failure.
(27:47):
So fear of not being good enough, fear of not being seen as
being good enough, which is differentfear of letting people down, fear of
letting letting others down and then inturn kind of like letting yourself down again.
That's sort of like a big cycle, right. Yeah. And the
third BIEK category is fear of lack. Okay, so fear this really revolves
(28:12):
around fear of not having the resourcesyou need, not having enough money,
time, brain power, energy.Okay, So you're lacking what you need
or you think you need in orderto be successful. So fear of not
enough money, that's huge, that'shuge. I'll tell you a fun little
(28:32):
fact. So I just assessed allof my podcast episodes. So I have
a podcast it's called Time to LevelUp. There's like one hundred and sixty
episodes at this point. So wejust went through this exercise of assessing the
major topic categories of these episodes whenI'm recording. So one category is money.
Okay, So those are the leastlistened to episodes. But I would
(28:57):
say in coaching, the word moneyor finances or budget or something that has
to do with mine comes up themost, like it's it's it's right here,
and a lot of many entrepreneurs ifyou can't see it right on top
of top of mine. So thatwas just sort of we just did that
this week. I was like,this is very interesting. It's very interesting,
(29:19):
interesting, very interesting. There's athere's a societal block there somewhere,
there is, and I think ithas a lot to do with women.
Not Yeah, I don't know.I don't know. If men, if
I was my audience was men,if that would be the same thing.
I don't know. So women don't. Women aren't as comfortable talking about money,
which is so interesting to me.I have found that in my own
(29:42):
self. I mean, I'm muchmore comfortable with it now, but it
does it's kind of like women.Men are like, yeah, I want
to have the private jet and drivethe test the most expensive Tesla and they
don't have any problem telling people that, you know, or whatever. But
women were almost like, I'd liketo drive a nice car and it just
(30:03):
has to be comfortable. Yeah.I think it's so interesting about money,
what people consider debt and how theythink about debt, yes, right,
or I just find that with myclients, like not having enough money to
pay bills one month because you justinvested a huge amount that's going to create
(30:27):
more money for you. Seems tobe like a huge problem sometimes to people,
and I'm always like, yeah,but you're investing so that you're to
create more like it's like putting alike you don't bock about your mortgage payment,
You just anyway. So yeah,that's just interesting. So all right,
fear of lack is the third bigcategory. Fear of money falls under
(30:48):
there, and I think fear,especially for women, is not enough time.
Yeah. Right, So those arethe big fears that I think we
experience, and they squat big thinking, big get in the way, they
get in the way, they literallystop you from thinking. We are previous.
We just did another recording earlier todayand the topic of fear, because
(31:12):
a lot of people know, isthe brain. Lady and I discuss that
what that fear cycle is in thebrain, and like literally what's going on
and when you are in a placeof fear, you are not able to
think clearly, And it's because thebrain, the subconscious has literally taken the
energy like oxygen glucosemide, like it'staken it away from this prefrontal cortex.
(31:33):
So when you're looking at it ona brain scan, it's very inactive.
And this is where we this iswhere we visualize, This is where we
think about solving problems. This iswhere we think about how we're going to
make the money. Right. So, if we're in the fear state of
lack, or we're in the fearstate of something, it's like we're stuck
in not being able to strategize howto move forward. So it can be
(32:00):
really, really paralyzing. I havea section in my book it's it's about
stuck stress versus progress stress. SoI say, the way I've kind of
described what you just did is whenyou're in stuck stress, you can't access
your genius brain, Like you can'taccess it, you can't even go there.
It's it's it's not accessible, right. But when you're in progress stress,
(32:23):
you know things, there's always alittle bit of underlying amount of stress
all the time. I mean,when let's get real, when you're in
that progress stress, you can accessit and as you start to take action
the stress lessons, whereas stuck stress, it's like it just gets more and
more and more intense the more andmore and more you think about it.
(32:44):
So for whatever that's I find thatI like that. Yeah, the stuck
stress, yep, yeah, yep, yeah, Yeah, I create a
little table because this is how Ithink about it in my own brain.
There's a little table. I likethat, like that. Tables are good,
worksheets are good. How good?I don't know what chapter it's in.
(33:07):
I couldn't tell you that, butI know there's a table. Oh
well, you know this is aperfect segue because we you did recently just
launch the book. Think Big.Wait a minute, think Big, insider
session with it. No, waita minute, No, she thinks big.
She thinks Big is the name ofthe book. She thinks Big The
(33:27):
Entrepreneurial Woman's Guide to Moving past themessy Middle and into the extraordinary. Very
long subtitle couldn't couldn't reduce it nomatter how we tried it. But she
thinks Big is the title of thebook. I love it. I love
it. So it contains a lotof these gyms. Obviously, best place
to get it? Can they getit on Amazon? Or is it best
to just go to your website?Or how does that they can go to?
They can get it on Amazon.There's also a workbook that goes with
(33:51):
it. They can get that onAmazon. But if you go to my
website, you'll also get some otherextras. So if you go to She
Thinks Bigthebook dot com, you'll haveaccess to some extras. Everybody wants the
extras they do. Why would younot want extras? No, especially as
women. You know, we gobuy that, we buy that makeup just
so we can get that bag ofSo there's a toolkit. So there's a
(34:15):
toolkit you can access. So Ilove it. I love it all right.
So people can stay in contact withyou on Facebook, on Instagram,
all with your name. I thinkInstagram is your name than dot coaching is.
(34:36):
You know what. The easiest waythough, I want to give your
niece a cheat sheet. If yougo to Andrea's with an S links with
an S, so you don't haveto do any of the hard spelling of
my last name. I wish Ihad your last name, but I don't.
So Andrea's with an S links withan S dot com. You're going
to find links to my social media, to the website, to the book,
to the podcast, to all thethings perfect And you know what,
(34:58):
we will put that in down inthe in the show notes as well,
so that everybody everybody can have that. I love this conversation, and you
know what, I would love tohave you back and discuss some of these
other things in a little bit moredetail because we brushed over the fears.
We brushed, but you also andyou kind of you know, you explained
(35:20):
the trust, but there's a there'sa lot deeper, a lot. We
could have hours of conversation, Iknow. So that's awesome. Well,
thank you so much for being Andrea, for being on on the Women Entrepreneurs
Show today. I really I amhonored of your presence and your wisdom sharing
with my audience greatly. Thank youfor having me. It's been a pleasure.
(35:42):
Absolutely absolutely. We will we willbe putting out all of this information
on the show for on the WomenEntrepreneurs Extraordinaire podcast page with all of her
contact and her website and ways tostay connected with her. I've gone out
and connected with her on and soI'm looking forward to, you know,
watching each other's post and learning fromeach other and maybe doing some amazing brainstorming
(36:07):
together. So with that, I'dlike to invite everyone out there to stay
connected, stay connected, not justwith our guests but with us at we
dot Extraordinay, and we will bedoing a gentle rebranding. We are rebranding
Women Entrepreneurs Extraordinaire, or we aswe call it to Women Excelling Everywhere,
because we want to really help womenexcel in whatever their area is that they
(36:31):
desire to excel in. As we'redoing this rebranding, we are also launching
the private membership community Women Excelling Everywhereand that ATADA. Super excited about the
launch next year of our collaborative bookwith Dynamic Women sharing their wisdom Women and
to that title, Women Excelling Everywhere, what sparked their passion and led to
(36:52):
their success. So for everyone listening, please keep an eye out for that
or an ear out for that,as it were. If you have the
ideas feedbacks about the show or theprogram, maybe you've read a book you'd
like to see covered, a topic, a question, you have business topic
you'd like to see covered on theshow, then please send us an email
(37:12):
at info at Women Entrepreneurs Extraordinaire dotcom. That is all plural women entrepreneurs
with an s Extraordinaire dot com.We appreciate and are honored that you spent
this time with us, So ifyou enjoy this information, please give us
some social media love, give ussome shares, give us some likes,
give us some comments. We wouldappreciate that because that helps this message get
(37:35):
out to even more people and helpeveryone to expand their knowledge and their wisdom
and their businesses. So with that, until next time, I want everybody
to take a nice deep breath,open up those shoulders, go out there
and simply enjoy every moment. Thanksfor being with us, use
Well, welcome, welcome, Thankyou for anyone who happens to be popping
in watching, Thank you for yourpatience. This is Julie Anderson aka Brand
Lady Julie, and we are withthe Women Entrepreneurs Extraordinary podcast, soon to
be the Women Excelling Everywhere podcast aswe do our rebranding. I know,
exciting, exciting, and we arehere with yet another powerful woman that you
(00:32):
need to know because she has wisdomto share. That is Andrea Lebrose.
Did I pronounce that correct? Lebros Lee bros I was way off?
All right, I've got lots Icould be lots of things, Andrea Librose
Li bros I love it. Okay, Well, let me give you a
little bit of background with Andrea.Andrea, welcome to the show, and
(00:54):
thank you for being here first,thanks for having me. All right,
So a little bit of her professionalbi Andrea Liebrose. She is the author
of She Thinks Big, The Entrepreneurial'sWoman's Guy, Entrepreneurial Woman's Guide to Moving
past the Messy Middle and into theExtraordinary. It launched just recently, and
(01:15):
she is a certified business and lifecoach specializing and empowering female entrepreneurs to infuse
thinking with action so they drop thedrama and figure out how to think like
a CEO, manage like a CEO, and believe in themselves to achieve success
in their business and at home.So once again, welcome Andrea to the
show. Thanks for having me,Julie. Of course, my pleasure,
(01:38):
my pleasure. I love talking topowerhouse women and just sharing thoughts and wisdom
and ideas and getting what their brainsyou have for us because everybody's opinion,
everybody's thoughts, and everybody's expertise isjust a little different, so there's always
something that we can glean. Sothank you again for being on the program.
(02:00):
Thanks. I would like to startby I always like asking my guests
what got them here? So notevery you know, being a being an
entrepreneur is not for the faint ofheart, and being a coach. There's
a lot of education and a lotof a lot of background learning that goes
(02:21):
into that position. So what ledyou to become passionate about doing what you're
doing now? So what's interesting isif I think back, like way back
in the day, the old days, I always did love two things.
One I did love kind of teaching, although I never wanted to be a
teacher, but I did love teachingin a way. I was a tutor.
(02:43):
I did all and I also lovedlearning more about how our brain works.
So I took a lot of neuropsycheclasses. I have a master's in
communication disorders. So if I thinkback, you know, there's always I
don't know if you've ever done thatexercise where it's like trace your life throughout
what are the commonalities? Right,So there's a commonality there. As an
(03:04):
adult, I'll call myself an adult. As an adult, I worked for
a company for ten years. Itwas corporate, but I was doing recruiting,
recruiting, hiring and training of newbusiness owners. So it was almost
as if these owners were starting afranchise. Not on paper, it wasn't
technically, but it was kind oflike that. So they were starting these
(03:27):
franchises. And when I stayed therefor ten years, and when I reflect
back, like why did I staythere? Because there certainly were lots of
things that I did not love.The thing I loved the most was that
when we got to the place wherethey were in the door, they started
their business, they started to seesome success. They started to actually feel
(03:51):
the chaos of success in a sense. Right that they were like, huh,
this is the funds wearing off alittle. Have I gotten myself into
something that I can't handle? Thisis taking way more time than I thought
it would. Do I need anotherarea of expertise? Do I need more
people? All those things which Icall the messy middle now labeled at the
(04:15):
messy middle. Now I realized thatthat's where I loved. That's what I
love the most to kind of helpthem get through that place because they were
they said yes, or they werein this, or they bought in,
like there was something that made themsay yes, and now all of a
sudden, they're doubting everything. Soonce I had had enough though of this
(04:35):
company that I had been with forten years, because I saw myself,
not really I saw myself kind ofgetting stuck in a box, and I
wanted to grow. Once I leftand reflected, I realized that that's what
I loved, and what was reallyhappening during those moments was that I was
coaching, even though it wasn't calledcoaching, That's what I was doing,
(04:56):
right, That's really what I wasdoing. And most of these people too,
were women who had families. Sopart of what was kind of now
contributing to their uncertainty their doubt wasthat they started to question, too,
can I still do all the thingsI want to do as a mom or
a spouse and have this business.So when I decided to start my own
(05:19):
coaching practice and get my own clients, I really wanted to join both that
entrepreneurial business aspect of coaching with thelife coaching. So I always say both
of them are fair game, Likeeverything is fair game. Of course,
we do focus on certain things atcertain times, but having that perspective I
(05:40):
think is really important. I meanI was just on a coaching call this
morning and she this woman has likea very successful business, like growing leaps
and bounds. I mean she's beenin business now probably for seven or eight
years too. But what she wantedto talk about was how they went to
cut down their Christmas tree and itwas a disaster and all the family dynamics
around that. So it was justkind of interesting that, like last week
(06:04):
we talked about how she needs tochange her offers. You know, that's
yeah, we're talking about the Christmastree. So because they're right there,
tote, Yeah, yeah. Yeah, And I think that's even more so
with the female entrepreneurs, right,it is as opposed to a woman who's
in corporate a woman who's an entrepreneur. That it is because I think part
(06:27):
of the reason, or at leastour brain is telling us when we get
into this, like oh, we'regoing to have some flexibility and we're going
to be able to be around ourown schedule and okay, so all these
things and our family. So also, you don't have that barrier anymore if
like the boss told me I haveto stay or this is a work event
that I must be at. You'reit. You're the boss. Yeah,
(06:48):
you're the work right. So anyways, that's I think that I forget.
You asked me, how did Iget into it? That's my long answer,
how I got into it. Ilike it where just the conversation just
goes. I love it. Ilove it. So now you're working with
entrepreneurs, going from I like thatthat phrase the messy middle into that that
(07:11):
being more successful or that higher levelnot necessarily even just successful, but at
least it's not messy anymore, right, or or if it is messy,
because I kind of think this messyis a little bit cyclical cyclical too.
Yeah, they now have the knowledgeand the experience, their brain can go
search for the evidence that they canget through the messy middle, and the
(07:35):
messy middle kind of gets smaller relativeto the growth too. It feels a
lot bigger in the beginning of theirbusiness than it does several years in or
millions of dollars in. Right,It's it's just it's all relative. So
I love working with entrepreneurs who havea business. It's profitable. Maybe it's
(07:59):
not as profitables they want it tobe, but they are creating profits and
they're wanting they're feeling a little Idon't want to say stuck. I always
call it like stuck seems cliche ina way. I like to say they're
experiencing some business lag. It's justlike hanging out there. Nothing's wrong.
Usually most of my clients come tome nothing's really wrong, there's no disaster,
(08:22):
but it just doesn't feel like theywant it to feel. And they
know that there could be more.They know that they can go further with
this, and they're kind of unsureabout how to do that. So and
maintain all the things going around inthe background and going and getting into Christmas
Tree exactly exactly. So that's whatI really love doing, and I find
(08:45):
it that spot. They've really alsogot to shift kind of I call it
like turn the dial from thinking smallor staying in the kind of comfortable which
might even still be chaotic, likethey might be comfortable and chaos into elevating
them, like upgrading themselves and theirbusiness. To get them to that I
call it the extraordinary, right,like to get to that next place?
(09:09):
Got it? Got it? Soyou do this by in several obviously you
have several signature processes I'm sure thatyou that you go through. But first
let's talk about just the idea ofbig thinking, because it's something that you
read in your or that was inyour bio that I liked, how to
think like a CEO and manage likea CEO. And I have found in
(09:33):
working with my clients who are entrepreneurs, they have a tendency to not put
on the CEO cap. It's likethey think that because they're an entrepreneur.
It's almost like this this repulsion fromanything that says corporate. I completely agree
with you, yeah right, andyet you are a company when you're an
(09:54):
entrepreneur. And so you have tothink like this CEO. So is that
part of this thing that you callthe big thinking? It is? It
is? And I think it's interestingyou brought that up because I just had
someone I know. This was sointeresting, so I know her and she
(10:15):
reached out and she said, hey, do you have any suggestions for coaches?
I think I want to I wantto coach. I said, sure,
I can give you suggestions, buthey, I mean, from what
I know about your business, likeI would be able to help you.
And she said, well, look, I was reading and you use this
word CEO and I'm not a CEO. I just own my business. Like
(10:35):
she literally said that, So itwas kind of ironic that you just brought
Yeah. Yeah, but I thinkyes, So in order to really think
like a CEO, you have toyou have to embrace what I call big
thinking. And I created an acronymaround what is big thinking? How do
(10:56):
you do it? So I usethe word trust t r us T as
the acronym, and I think ifwe asked all CEOs, they probably would
say yes, these five things thatrepresent each of these letters are definitely things
that I need to do or thinkabout. And the first one is the
(11:16):
T. It stands for thought options. Okay, So I mean what I
mean by this is you can thinkabout things like, okay, even just
think about yourself as a CEO.Okay, you can think about yourself as
the CEO, or you can thinkabout yourself as just and I'm putting just
in air quotes the business owner.Or you could think about whatever you're doing
(11:37):
as a what I call like ajobby, which is like a halfway between
a hobby and a job. Youknow, you get to choose how you
want to think about something, oryou can think that was a success or
you can think that was a failure. Those are all options. They're all
on the table, and I thinkoftentimes we don't look at all the options,
right, but the CEOs and they'regoing to grow, I've got to
(12:00):
look at all the options now.Oftentimes if we're in a corporate setting,
we have people bringing the options tothem, but you have to be able
to manifest that do that yourself ifyou're the small business owner. So that
T stands for thought options. Gotit. The second piece, the R
stands for I call it what's thereal problem? Okay, so the real
(12:24):
problem? Ninety nine percent of thetime is really not a problem at all.
It is just a negative feeling.Yeah, it's like you're it's all
up here. You're just not willingto feel overwhelmed, doubt, confusion,
disappointment, frustration, and big thinkers. One of their characteristics is that they
(12:48):
go access future you. I callit future you. So they're able to
think, like, okay, ayear ahead, three years ahead, ten
years ahead. They're able to goto that person five years from now,
who is operating a business that theylove, who does feel like their life
and business are aligned, who isexperiencing what they want to experience, whatever
(13:11):
success looks like for them. Bigthinkers are able to go access that future
you and kind of ask the futureyou what to do today, And usually
the future you is going to tellyou what you're going to do today is
something that probably has maybe a littlerisk involved. Yeah, maybe it's got
some it. It should be alittle exciting though, but it's it's got
(13:31):
to push you a little, andwhen you get that little push, it
might not feel so great. Sothe real problem is not money, lack
of employees, time. The realproblem is just that you don't want to
feel that little feeling getting outside yourcomfort zone. Exactly, Yeah, exactly,
(13:52):
yes. So that's something that,like I think, is something a
skill that you really have to workat too. It's not innate. No
one loves that. No one lovesbeing in the uncomfortable. And it happens
more than once. Yeah, inorder to you know it with real success,
it's going to happen over and overand over again, because there's always
(14:13):
as your company grows, there's alwaysgoing to be another thing that you have
to do or another group of peopleyou have to think about. Am I
going to stop outsourcing and actually hireemployees and all of those shifts where you
start going, oh okay, Ithat's uncomfortable. Yeah. So I have
(14:35):
a little diagram where it's like aspiral, so I show kind of like
it's just this is just a bunchof spirals as you're spiraling upward. But
a client said to me the otherday, She's like, didn't we already
do this? Didn't I already gothrough this part? It's like, yes,
but you went through that part twoyears ago, and now we're like
a similar part but at a differentlevel. Oh okay, so you're growing,
(15:00):
you're growing. Yes. The otherinteresting thing about CEOs, I think
is that they embrace uncertainty so thatyou and trust, I say, represents
uncertainty. And you know what,we don't know what's going to happen tomorrow.
So we're all living in uncertainty.But no one loves that. We
(15:20):
don't like that, we don't wantto be there. And if you're going
to be a CEO, you gottabe okay with that. You just have
to. You don't have to loveit, but you have to embrace it
and accept it. One way Ithink this manifests itself is when we tell
ourselves, well, I'm just gonnathink about it, like, okay,
you said, am I going toturn the contractors into employees? I'm just
(15:41):
gonna think about it for another month? Yeah, And then I guess I
don't. I just need another month. So sometimes I'll say, hey,
can I put my coach hat on? They say, okay, so what
what exactly are you thinking about?What exactly are you thinking about? Usually
there's no great answer there. It'ssomething that's easily solved, like do I
(16:06):
have enough money? Or what isthis going to look like? Or how
do I create a contract. Wecan solve all those problems. Are you
really thinking about that. What they'rethinking about is I don't know how this
is going to go. Yeah,that's what they're thinking about. Yeah,
this is uncomfortable. I don't knowif I want this. Yes, yes,
So if you're going to think likea CEO, if you're gonna be,
(16:26):
then you have to think bigger.You've got to be just you don't
have to love it, but wejust have to be okay, embrace the
uncertainty. Yeah, yeah, Ilike that. That's good, all right.
S. So S stands for securesupport. If you go back to
when you were a child, therewere such things as security blankets. Right,
(16:47):
people had security blankets, or theyhad passifiers, or they had stuffed
to animals. Okay, and youneeded that support. That's security, right,
But as an adult, we don't. There's no we can't do that.
There's no stuffed animals. So Ialways say you're a security blanket when
you're an adult. Are other humans? There are other humans. You need
(17:08):
to have other humans as your support, right, You need to have other
humans in the ring with you.You need to have your own kind of
personal board of directors, even ifyou don't have a board of directors.
Yeah, I like calling that Iagree because I like calling that a board
of advisors, like you just needyeah, And I don't know if you
(17:29):
agree with this. I'm sorry.I didn't need to catch you off finish
with that. Tell me sorry now, I was just gonna say. I
feel like I tell people you needto have people in place when you for
strategically for different things, like ifI'm feeling shaky in my confidence, you
know, I call my sister,who is the pinky to my brain,
(17:51):
right, she's my executive assistant.Or I call my mom because they're gonna
tell me, Julie, you're wonderful, You've got this. But they're not
the ones that I'm gonna call whenI go I need someone to tell me
the flaw in this situation. Iknow my thinking's flawed. I can feel
my thinking's flawed, but I haveto figure this out. So in that
case, I'm gonna need that coachor that advisor. Yes, that's gonna
(18:15):
call me out on my you knowwhat and say no, you're you've got
to do it this or this isnot you're not thinking right, or you're
like, you've got to have peoplethat Sometimes that board of advisors when I
tell my clients. I'm like,you don't always want it to be your
best friend. No. I alwayssay it shouldn't be your family or your
best friend exactly because they're gonna they'regonna say, come here, honey,
(18:37):
I'm gonna pour your glass of wine. Let's sit and just chalk. You
know, It's like, no,you want somebody that's gonna peel back the
layers and say no, be straightforwardwith you and tell you this is what
you need to do. So Ilike that. I like that in your
interest. And I think the interestingthing about the family part or the friends
is that is their role. Likeso your family, like they're role is
(19:00):
to love you and to you know, lug you and encourage you. All.
Their role is not to say,hey, Julie, this isn't going
to cut it. You know,you need to step up the game.
You need to get out of thissituation. They're just they're just they're they're
doing their job, but you needsomeone to do a different job exactly right.
And I sometimes say it's like you'restuck in your own peanut butter jar
(19:22):
and when you're in there, youcan't read the label, like you don't
know what's going on. Outside ofthe jar, you don't know what the
ingredients are to make up with themesses that you're in. So you need
that label reader, you need thatobjective third party, and you do need
someone who can see things from adifferent perspective too, So that S is
(19:45):
secure support and whatever it looks like, Yes, I love it. That's
great. So T what's our tea? All right? So the last T
is take action? Okay, SoI think a lot of times as entrepreneurs
business owners, we spend a lotof time. This is kind of ironic
(20:06):
because I'm all about thinking, right, but we spend a lot of time
about thinking about taking the action.Or we spend a lot of time and
what I call passive action, whichis kind of thinking time. So reading
a book, and I obviously lovebooks, listening to a podcast, I'm
all in on that, but thoseare passive actions. Are you taking what
(20:27):
you learned or what was you wereexposed to and doing something with it?
Are you actually taking what I callmassive action? So, and you don't
have to know all the actions becausethen the next thing is like, yeah,
but I just don't know how todo this. I mean I don't.
All you need to know is thenext best step. That's it.
Yeah, just the next best step. You don't need to know twenty steps.
(20:49):
You don't even need to know whatit's all going to look like in
the end exactly. Ye need totake the next best step. So CEOs,
if you think about like the mostsuccessful CEOs, like you know,
they're coming out with a new Appleproduct every quarter, right there, Right,
they're not wasting time like teslas canalways be updating all the time,
right, So how can we dothat as our own small business, as
(21:14):
our own entrepreneur CEO and our ownentrepreneurial business. Yeah, yeah, And
I like that. I like thatthinking big concept. And you don't women
have to understand that. That doesn'tmean that they have to become No,
I don't have to all of asudden open a storefront and have one hundred
employees. No, it's not aboutthat. It's about having that mindset and
(21:38):
being able to look at things froma bigger vantage point. Yeah. So
at that client today, this isn'tinterest. So she so she's been in
corporate for like fifteen years and inthe past years she started her own business.
So the skill set of the actualservice that she's providing, I mean,
(22:00):
she's got that down, that's noteven an issue, right, But
she's never owned her own business.So we did what I call a vision
to action intensive because I've got someclients who really are really great at dreaming.
I would say that's a smaller,smaller portion, but some of them
are. They're great at having thatvision. Some are really great, or
they just want to know what theaction is, like, just tell me
what to do. I'll follow theinstructions. So we kind of vesh the
(22:22):
two. We do what I calla vision to action intensive, and I
do it in a like a verysmall group two or three people. So
one woman on the call, she'sbeen in business for twenty years and she
has these huge visions of she wantsto be. She wants to be kind
of the window treatment to the guruto the stars. So she wants to
(22:44):
be going getting flown to Paris topick out fabrics for people's window treatments all
over the world. She wants tobe in like luxurious places where she can
touch and feel everything. And she'sgot this whole like picture in her head.
She's going to go on a privatejet. She's okay, So we
got her and then I have myother client who can't really create this vision.
(23:07):
This is the client that just startedthe business. So she kind of
got super emotional, and she shewas like, what's wrong with me?
Why can't I Why can't I thinkthat way? And then she came back
like a couple days later and said, Okay, I was thinking about that
whole situation, and I realized thatI can think bigger. I can't in
(23:27):
her brain she wants to offer likethree day workshops that have a price tag
of thirty thousand dollars. She's like, I can think about that, but
that doesn't have to happen right now. So she was like, so there's
that, Like, like you said, you don't have to become a multimillionaire
writer have some huge business with sixtytwo employees or six hundred employees or six
(23:52):
thousand. You can be thinking biggeris in your own scale, in your
own realm where you are right now. So oh that was kind of interesting
because she's upset with herself and thenrealized, oh I can think big right
now. I could do this.Yeah, And I think that's important too.
When I'm talking about the CEO,it's the same thing. It's it's
more that you're looking at managing yourbusiness with a different mindset. Yes,
(24:18):
right, It has to do withthat whole piece of I think what do
you call it? Would you callit? It was the mixture of hobby
and what did you call it?Jobby? I call it a jobby,
a jobbey, you know, becauseI do. I find a lot of
it started years ago, fifteen yearsago, you know, when I had
a networking group and I was justyou know, so many of the network
(24:42):
marketers would come in and they'd showup once a year or twice a year,
and I'd be like, Okay,you're not that's that's a hobby,
right right. You have to youhave to shift the way you're thinking.
So you're thinking, this is abusiness. I'm going to treat it like
a business, which means I'm goingto dedicate times. You know, I'm
going to stick to some time,like we want to create our own schedule.
(25:03):
And that's fine, but there aresometimes when we're getting up at five
am to talk to an international client. So you know, that's those kind
of those shifts where it's like youstart realizing, Okay, I have to
have certain I have to think biggerif I want to serve more, or
if I want to to grow thisbusiness too, whatever that scale is,
(25:26):
that you want to grow it totallytotally. Now, what do you tell
because I don't and we don't haveto get into the fears. But one
of the other things that you alsoteach are what you call nine common fears
that that effect entrepreneur entrepreneurial women.What are what are just a couple of
(25:48):
the top ones, and then thebig categories. How's that? Yeah,
give me, give me the bigcategories and then and then we'll talk about
how you how you help women withthat? Okay? So big category number
one is what I call fear ofthe unknown. Okay, So what that
really is is you're fearing your capacityor capability I would say, capability to
react to new events, new things. You don't have the confidence in yourself
(26:14):
to handle things no matter what,Okay, And it kind of shows up
in that fear of uncertainty, whichkind of goes back to the big thinking,
shows up as being like fear ofchange. So what if what if?
What if something happened, Like whatif I can't pick up my kid
every day now at two o'clock andsomeone else is going to have to pick
them up, like, Okay,there's that unknown, what's going to happen?
(26:37):
Fear of change, right, fearof risk Okay, so that might
be hiring someone in as an employee, and then fear of success. Okay,
so oh my gosh, what ifthis actually works? Underneath the success
is going to go back to change. Right, change means going into the
unknown, so where we can't predictthings. So kind of here we go
(26:57):
again, right, we're in thatcycle goal. So fear of the unknown
is the first big category. Secondbig category is fear of failure. Okay.
Now this is another kind of likeconfidence issue in a way, but
it revolves it revolves around judgment orfeelings like negative feelings, not so great
feelings. So there's a lot ofstudies out there that talk about why people
(27:22):
don't start businesses, and the numberone fear you usual, or the number
one reason usually is fear of failure. So if you judge your environment that
you're in as risky or your skillsis not good enough, those are judgments
that are going to lead you tofail. So there's that fear of failure.
(27:47):
So fear of not being good enough, fear of not being seen as
being good enough, which is differentfear of letting people down, fear of
letting letting others down and then inturn kind of like letting yourself down again.
That's sort of like a big cycle, right. Yeah. And the
third BIEK category is fear of lack. Okay, so fear this really revolves
(28:12):
around fear of not having the resourcesyou need, not having enough money,
time, brain power, energy.Okay, So you're lacking what you need
or you think you need in orderto be successful. So fear of not
enough money, that's huge, that'shuge. I'll tell you a fun little
(28:32):
fact. So I just assessed allof my podcast episodes. So I have
a podcast it's called Time to LevelUp. There's like one hundred and sixty
episodes at this point. So wejust went through this exercise of assessing the
major topic categories of these episodes whenI'm recording. So one category is money.
Okay, So those are the leastlistened to episodes. But I would
(28:57):
say in coaching, the word moneyor finances or budget or something that has
to do with mine comes up themost, like it's it's it's right here,
and a lot of many entrepreneurs ifyou can't see it right on top
of top of mine. So thatwas just sort of we just did that
this week. I was like,this is very interesting. It's very interesting,
(29:19):
interesting, very interesting. There's athere's a societal block there somewhere,
there is, and I think ithas a lot to do with women.
Not Yeah, I don't know.I don't know. If men, if
I was my audience was men,if that would be the same thing.
I don't know. So women don't. Women aren't as comfortable talking about money,
which is so interesting to me.I have found that in my own
(29:42):
self. I mean, I'm muchmore comfortable with it now, but it
does it's kind of like women.Men are like, yeah, I want
to have the private jet and drivethe test the most expensive Tesla and they
don't have any problem telling people that, you know, or whatever. But
women were almost like, I'd liketo drive a nice car and it just
(30:03):
has to be comfortable. Yeah.I think it's so interesting about money,
what people consider debt and how theythink about debt, yes, right,
or I just find that with myclients, like not having enough money to
pay bills one month because you justinvested a huge amount that's going to create
(30:27):
more money for you. Seems tobe like a huge problem sometimes to people,
and I'm always like, yeah,but you're investing so that you're to
create more like it's like putting alike you don't bock about your mortgage payment,
You just anyway. So yeah,that's just interesting. So all right,
fear of lack is the third bigcategory. Fear of money falls under
(30:48):
there, and I think fear,especially for women, is not enough time.
Yeah. Right, So those arethe big fears that I think we
experience, and they squat big thinking, big get in the way, they
get in the way, they literallystop you from thinking. We are previous.
We just did another recording earlier todayand the topic of fear, because
(31:12):
a lot of people know, isthe brain. Lady and I discuss that
what that fear cycle is in thebrain, and like literally what's going on
and when you are in a placeof fear, you are not able to
think clearly, And it's because thebrain, the subconscious has literally taken the
energy like oxygen glucosemide, like it'staken it away from this prefrontal cortex.
(31:33):
So when you're looking at it ona brain scan, it's very inactive.
And this is where we this iswhere we visualize, This is where we
think about solving problems. This iswhere we think about how we're going to
make the money. Right. So, if we're in the fear state of
lack, or we're in the fearstate of something, it's like we're stuck
in not being able to strategize howto move forward. So it can be
(32:00):
really, really paralyzing. I havea section in my book it's it's about
stuck stress versus progress stress. SoI say, the way I've kind of
described what you just did is whenyou're in stuck stress, you can't access
your genius brain, Like you can'taccess it, you can't even go there.
It's it's it's not accessible, right. But when you're in progress stress,
(32:23):
you know things, there's always alittle bit of underlying amount of stress
all the time. I mean,when let's get real, when you're in
that progress stress, you can accessit and as you start to take action
the stress lessons, whereas stuck stress, it's like it just gets more and
more and more intense the more andmore and more you think about it.
(32:44):
So for whatever that's I find thatI like that. Yeah, the stuck
stress, yep, yeah, yep, yeah, Yeah, I create a
little table because this is how Ithink about it in my own brain.
There's a little table. I likethat, like that. Tables are good,
worksheets are good. How good?I don't know what chapter it's in.
(33:07):
I couldn't tell you that, butI know there's a table. Oh
well, you know this is aperfect segue because we you did recently just
launch the book. Think Big.Wait a minute, think Big, insider
session with it. No, waita minute, No, she thinks big.
She thinks Big is the name ofthe book. She thinks Big The
(33:27):
Entrepreneurial Woman's Guide to Moving past themessy Middle and into the extraordinary. Very
long subtitle couldn't couldn't reduce it nomatter how we tried it. But she
thinks Big is the title of thebook. I love it. I love
it. So it contains a lotof these gyms. Obviously, best place
to get it? Can they getit on Amazon? Or is it best
to just go to your website?Or how does that they can go to?
They can get it on Amazon.There's also a workbook that goes with
(33:51):
it. They can get that onAmazon. But if you go to my
website, you'll also get some otherextras. So if you go to She
Thinks Bigthebook dot com, you'll haveaccess to some extras. Everybody wants the
extras they do. Why would younot want extras? No, especially as
women. You know, we gobuy that, we buy that makeup just
so we can get that bag ofSo there's a toolkit. So there's a
(34:15):
toolkit you can access. So Ilove it. I love it all right.
So people can stay in contact withyou on Facebook, on Instagram,
all with your name. I thinkInstagram is your name than dot coaching is.
(34:36):
You know what. The easiest waythough, I want to give your
niece a cheat sheet. If yougo to Andrea's with an S links with
an S, so you don't haveto do any of the hard spelling of
my last name. I wish Ihad your last name, but I don't.
So Andrea's with an S links withan S dot com. You're going
to find links to my social media, to the website, to the book,
to the podcast, to all thethings perfect And you know what,
(34:58):
we will put that in down inthe in the show notes as well,
so that everybody everybody can have that. I love this conversation, and you
know what, I would love tohave you back and discuss some of these
other things in a little bit moredetail because we brushed over the fears.
We brushed, but you also andyou kind of you know, you explained
(35:20):
the trust, but there's a there'sa lot deeper, a lot. We
could have hours of conversation, Iknow. So that's awesome. Well,
thank you so much for being Andrea, for being on on the Women Entrepreneurs
Show today. I really I amhonored of your presence and your wisdom sharing
with my audience greatly. Thank youfor having me. It's been a pleasure.
(35:42):
Absolutely absolutely. We will we willbe putting out all of this information
on the show for on the WomenEntrepreneurs Extraordinaire podcast page with all of her
contact and her website and ways tostay connected with her. I've gone out
and connected with her on and soI'm looking forward to, you know,
watching each other's post and learning fromeach other and maybe doing some amazing brainstorming
(36:07):
together. So with that, I'dlike to invite everyone out there to stay
connected, stay connected, not justwith our guests but with us at we
dot Extraordinay, and we will bedoing a gentle rebranding. We are rebranding
Women Entrepreneurs Extraordinaire, or we aswe call it to Women Excelling Everywhere,
because we want to really help womenexcel in whatever their area is that they
(36:31):
desire to excel in. As we'redoing this rebranding, we are also launching
the private membership community Women Excelling Everywhereand that ATADA. Super excited about the
launch next year of our collaborative bookwith Dynamic Women sharing their wisdom Women and
to that title, Women Excelling Everywhere, what sparked their passion and led to
(36:52):
their success. So for everyone listening, please keep an eye out for that
or an ear out for that,as it were. If you have the
ideas feedbacks about the show or theprogram, maybe you've read a book you'd
like to see covered, a topic, a question, you have business topic
you'd like to see covered on theshow, then please send us an email
(37:12):
at info at Women Entrepreneurs Extraordinaire dotcom. That is all plural women entrepreneurs
with an s Extraordinaire dot com.We appreciate and are honored that you spent
this time with us, So ifyou enjoy this information, please give us
some social media love, give ussome shares, give us some likes,
give us some comments. We wouldappreciate that because that helps this message get
(37:35):
out to even more people and helpeveryone to expand their knowledge and their wisdom
and their businesses. So with that, until next time, I want everybody
to take a nice deep breath,open up those shoulders, go out there
and simply enjoy every moment. Thanksfor being with us, use
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