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https://www.idplr.com/a/tgrundy Welcome to the Good Advice Giver podcast, where inspiration meets action! 🎧 Dive into insightful conversations to elevate your life, business, and mindset. If you’re ready to succeed, this podcast is for you.But that’s not all! Explore Terrence Grundy’s world of resources and platforms to fuel your journey:🔗 Make Money Online: Unlock your earning potential at Turbo3Money and discover how to grow your income from the comfort of your home.📚 Access Unlimited PLR Products: Build your business effortlessly with IDPLR’s library of ebooks, courses, and more.🎙️ Start Your Podcast Today: With Buzzsprout, podcasting is simple and fun! Sign up through this link and start creating content that connects.🛍️ Shop Lifestyle Products: Check out unique finds and digital products at 365 Digi Store Live and this Etsy link.🌟 More Ways to Connect:
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Okay, let's unpack this. We're taking a deep dive today
into well, one of the biggest retail events of the year,
Amazon Prime Day twenty twenty five.
Speaker 2 (00:10):
Absolutely, it's really something how one company can just reshape
the whole shopping calendar.
Speaker 1 (00:16):
Totally creates a whole new season, doesn't it, out of
what used to be kind of the summer slow period.
Speaker 2 (00:22):
Exactly.
Speaker 1 (00:23):
So we've gathered a whole bunch of sources, articles, data,
research to really get under the hood of this thing
from where it started to it's frankly staggering global impact.
Now our mission here is simple pull out the key insights,
the really important stuff, so you get a shortcut to
being properly informed about this whole Prime Day phenomenon.
Speaker 2 (00:44):
Yeah, cut through the noise.
Speaker 1 (00:45):
Whether you know just live through it or maybe you're
already thinking about next year. You're going to get the
full picture, what makes it tick, why it keeps growing,
and what it actually means for you. The shopper sounds good,
Ready to jump in, Let's do it. Okay, let's start
right at the beginning. Prime Day kicked off back in
twenty fifteen, right, just a one day thing.
Speaker 2 (01:01):
Then, yeah, one day it was specifically set up for
Amazon's twentieth anniversary.
Speaker 1 (01:06):
Ah okay, so like a birthday party sale.
Speaker 2 (01:08):
Pretty much, and a reward specifically for their Prime members. Yeah,
think of it like a huge exclusive flash sale just
for the subscribers.
Speaker 1 (01:17):
But it didn't stay that way for long.
Speaker 2 (01:19):
No, not at all. What's really fascinating is just how
fast Prime Day kind of outgrew that original idea. It
starts as twenty four hours, but I mean by twenty
nineteen it was already forty eight hours long, two.
Speaker 1 (01:31):
Full days, and then twenty twenty five rolls around, and for.
Speaker 2 (01:33):
Twenty twenty five, yeah, we saw something well totally new, unprecedented.
Speaker 1 (01:38):
Really absolutely, this is where it got really interesting this year,
a major shift for the very first time, Amazon Prime
Day twenty twenty five stretched out to get this four
full days, four days, yeah, running from Tuesday July eighth
right through Friday July eleventh.
Speaker 2 (01:54):
Wow.
Speaker 1 (01:54):
So the deal's wrapped up just before midnight Pacific time
on that Friday, July eleventh, which you know, for anyone
on the East, that's basically three am Saturday morning, July.
Speaker 2 (02:02):
Twelfth, right, And the kickoff was similar just after midnight
Pacific three am Eastern on the eighth, and.
Speaker 1 (02:08):
This longer durations four day stretch. It clearly signals Amazon's ambition,
doesn't it. They want to maximize those sales, give more
time for shoppers and for their sellers too.
Speaker 2 (02:21):
Oh definitely, And if you zoom out a bit look
at the bigger picture, the timing in July is just
super strategic. So well, July is usually a pretty quiet
month for retail, right, kind of.
Speaker 1 (02:31):
Slow, Yeah, the summer doldrums exactly.
Speaker 2 (02:33):
Okay, So Prime Day effectively creates this whole new peak
shopping season. It slots right in between, say, the big
spring holidays and the whole back to school rush later
on clever, and it taps into that summer vibe too,
doesn't it. People are thinking about holidays, vacations right.
Speaker 1 (02:49):
Looking for deals on travel gear, outdoor stuff, maybe some
new electronics for their downtime.
Speaker 2 (02:54):
Precisely. It just fits that mindset perfectly.
Speaker 1 (02:56):
So let's bring it back to the listener. What does
this all mean for you as a shopper.
Speaker 2 (03:00):
Well, fundamentally, it means to get in on most of
these Prime Day deals, You've got to be an Amazon
Prime member.
Speaker 1 (03:06):
That's the key.
Speaker 2 (03:06):
Yeah, this year, that membership cost fourteen dollars in ninety
nine a month, or you could pay one hundred and
thirty nine dollars for the whole year. And they do
have some discounts right for.
Speaker 1 (03:15):
Students, Yeah, exactly discounted options for young adults, students, and
also for people receiving qualifying government assistance. So there are
ways to make it cheaper. Good to know, And I mean,
it's not just about the deals, is it. The membership
gives you other perks.
Speaker 2 (03:31):
Right, Expedited shipping is the big one for many people.
Speaker 1 (03:34):
Yep, fast shipping, plus access to their streaming stuff, prime video, music,
and sometimes early access to certain deals even outside of
Prime Day.
Speaker 2 (03:44):
It's the whole package, the ecosystem they've built.
Speaker 1 (03:46):
Okay, let's dig into the nuts and bolts of Prime
Day twenty twenty five specifically, so record four days long.
That's two days longer than it used to be a
huge jump. And with that much longer timeframe, four whole day,
I mean, how did they keep the excitement up? Did
they roll out any new features this year?
Speaker 2 (04:04):
That's a really good question, because yeah, stretching it to
four days, you risk fatigue, right for sure.
Speaker 1 (04:08):
Deal fatigue is real.
Speaker 2 (04:10):
So this year they introduced something new called Today's Big Deals.
Speaker 1 (04:14):
Okay, what's that?
Speaker 2 (04:15):
Basically theme deal drops every day at midnight Pacific time. Bam,
a new batch of deep discounts on top brands focused
around a theme.
Speaker 1 (04:25):
Oh, keeps things fresh each day exactly.
Speaker 2 (04:27):
And they also had deals refreshing really fast, sometimes like
every five minutes during certain peak periods.
Speaker 1 (04:32):
Wow. Okay, so you really had to keep checking back
creates urgency.
Speaker 2 (04:36):
Definitely, that dynamic approach, it helps keep that buzz going.
That sense of urgency right through the whole four days
makes sense. And another key thing beyond just keeping shoppers
hooked is the global side of it.
Speaker 1 (04:48):
Right, It's not just a US event anymore.
Speaker 2 (04:50):
Far from it. Prime Day twenty twenty five was back
in twenty six countries this year twenty six yep, and
notably they expanded the footprint again, added Ireland and coul
Lumbia for the first time ever.
Speaker 1 (05:01):
Ireland and Columbia. Interesting.
Speaker 2 (05:03):
Yeah, it really underlines Amazon's commitment, you know, making Prime
Day this truly global retail event. They leverage their whole
logistics network, tailor offers for different regions. It's a massive operation.
Speaker 1 (05:13):
Okay, let's get to the fun part, the deals. What
were the hottest things the best deals for Prime Day twenty.
Speaker 2 (05:20):
Twenty five always the big question.
Speaker 1 (05:22):
Consumers were definitely ready, weren't they looking for everything from
just everyday stuff to big ticket items like TVs and laptops.
Speaker 2 (05:30):
And you saw expert review sites like Wirecutters a good example.
Speaker 1 (05:33):
Oh yeah, they do serious testing.
Speaker 2 (05:35):
Exactly known for really rigorous independent testing. Sites like that
play a pretty big role actually helping people sift through
the millions of deals to find what's genuinely.
Speaker 1 (05:45):
Good value because it can be overwhelming totally.
Speaker 2 (05:48):
You need some guidance.
Speaker 1 (05:49):
Okay, So let's break down some of the top categories.
Then where were the biggest savings.
Speaker 2 (05:54):
Let's do it all right.
Speaker 1 (05:55):
First up, electronics and tech always huge on Prime Day.
Speaker 2 (05:59):
Always.
Speaker 1 (06:00):
Laptops were apparently a big hit, models from Apple, the
MacBook Air M three, M four, even the iPad pro
M four.
Speaker 2 (06:08):
Right, Apple stuff rarely sees deep discounts elsewhere.
Speaker 1 (06:12):
Exactly, plus Samsung, HP, Dell, LG, Alienware, assus, lots of brands.
Some price drops were reportedly over four hundred dollars.
Speaker 2 (06:21):
Off that significant savings.
Speaker 1 (06:22):
Definitely smartphones too, like the Samsung Galaxy Is twenty five.
Ultra wearables were popular. Apple AirPods Pro two at their
lowest price ever apparently.
Speaker 2 (06:31):
Wow, Apple Watch Series ten, Samsung Galaxy Watched seven, all
that stuff saw deals.
Speaker 1 (06:36):
And TVs ad bet Oh.
Speaker 2 (06:37):
Yeah, especially the higher end ones ol eds like the
LGC five, Samsung S ninety five D and many LEDs
like Hi since QD seven, TCLQM six K discounts often
over thirty percent. Nice and no surprise, Amazon's own device
has got some of the steepest cuts. Echo Buds, Blink
video door bells, Kindle paper White, Fire, TV sticks, Kindlescribe.
Speaker 1 (06:58):
Yeah, they always push their own hard. We're hard up
to seventy percent off on some of that fifty percent okay.
Speaker 2 (07:03):
Next category, Home and kitchen. This is always a prime
day staple.
Speaker 1 (07:06):
Absolutely a huge category.
Speaker 2 (07:08):
Deals galore on things like air friars. Chefman was mentioned.
Speaker 1 (07:12):
Robot vacuum is always popular, Shark Ai, robot I, Robot, Rumba, robarock.
Speaker 2 (07:17):
Stick vacuums too, dice in v eight plus, Shark, pet
xl coffee makers, Espresso, Machmaster.
Speaker 1 (07:23):
High end stuff getting discounts too.
Speaker 2 (07:25):
Yep, Blenders like VitaminX even proper kitchen ware like lodge
cast iron skillets, Lacruz said, Dutch ovens.
Speaker 1 (07:32):
Saw deals wow, La Crusae okay.
Speaker 2 (07:33):
Plus home essentials, smart plugs, air purifiers, even mattresses like
the Zionis Green Tea memory foam, so really covering the
whole home pretty much.
Speaker 1 (07:42):
Then beauty and wellness, this area saw good discounts too,
often like thirty to fifty percent off.
Speaker 2 (07:48):
That's quite a bit for beauty.
Speaker 1 (07:49):
Yeah. Top brands were mentioned, like len Age their lip
sleeping mask is always popular.
Speaker 2 (07:54):
Oh yeah, people love that stuff, Keels.
Speaker 1 (07:56):
Paula's Choice, their retinal treatment, Olaplex for hair, doctor Jark
plus skincare, Babe names, and even hair tools like the
Dyson Supersonic hair dryer featured in some deals.
Speaker 2 (08:08):
Okay, interesting what else.
Speaker 1 (08:09):
Fashion and apparel deals here too. Clothing shoes discounts on
brands like Levi's some Genes apparently up to eighty four
percent off, which sounds wild.
Speaker 2 (08:19):
Maybe four percent wow.
Speaker 1 (08:21):
Adidas Brooks running sneakers, that kind of thing every day wear.
And finally, given the timing, travel.
Speaker 2 (08:27):
Essentials makes sense for July.
Speaker 1 (08:29):
Yeah, things like carry on luggage Level eight samson I
were named portable power banks, always useful, neck pillows, RFID
blocking wallets, all saw significant discounts.
Speaker 2 (08:40):
So really wide range of stuff, a huge range.
Speaker 1 (08:43):
It's quite an impressive list of products and savings. But
you know, with so many discounts flying around, the big
question people always have is were these really good deals?
Speaker 2 (08:53):
Right? Especially with all the talk about inflation we've had.
Are they just marking prices up to mark.
Speaker 1 (08:57):
Them down exactly? Is it genuine value?
Speaker 2 (09:00):
Well, that's a really important point, and Adobe Analytics actually
tracks this stuff. Okay, they reported that overall online prices
across the board had actually fallen for thirty three consecutive
months leading up to May twenty twenty five.
Speaker 1 (09:13):
Thirty three months straight.
Speaker 2 (09:14):
Yeah, a long deflationary trend online. So this suggests that
actually the discounts during Prime Day twenty twenty five were
likely genuine markdowns.
Speaker 1 (09:23):
Ah, so not just smoke and mirrors offsetting hidden price sykes.
Speaker 2 (09:27):
Exactly. Adobe's data tracking those average selling prices over time
points towards real savings for you, the consumer. It wasn't
like prices jumped up just before the sale.
Speaker 1 (09:37):
That's reassuring for shoppers. Okay, so we've talked about Amazon sales,
the deals. What about the bigger picture, the ripple.
Speaker 2 (09:44):
Effect, Ah, the Prime Day halo effect exactly.
Speaker 1 (09:47):
Prime Day has become such a beast that it basically
forces every other major retailer to react, right, they have
to run competing sales.
Speaker 2 (09:55):
Oh. Absolutely, It's turned into a major retail holiday in
its own right, beyond just Amazon.
Speaker 1 (10:01):
And this competition, this halo effect. It ultimately benefits the consumer,
doesn't it.
Speaker 2 (10:06):
In terms of deals. Yes, it means you get a
much broader period of discounts across pretty much the whole
retail landscape online and even in physical stores. Now right,
of course, you know, on the flip side, it puts
enormous pressure on those other retailers. They're forced into this
competitive discounting frenzy in the middle of summer.
Speaker 1 (10:25):
True, So who are the big players competing directly in
twenty twenty.
Speaker 2 (10:29):
Five, Well, the usual suspects really ramped things up. Walmart, Target,
best Buy. They all ran significant promotions time, specifically against
Prime Day.
Speaker 1 (10:37):
Okay, like what so?
Speaker 2 (10:38):
Walmart had its July Deals event. It ran from July
eighth to July thirteenth, so it overlapped Prime Day, but
also extended a bit longer gotcha, And interestingly, for the
first time, Walmart offered these deals both online and in
their physical stores.
Speaker 1 (10:52):
Oh that's a change, blurring the lines definitely.
Speaker 2 (10:55):
Then Target had its Circle Week which ran July sixth
to July twelfth, that was aimed at their loyalty program members.
Speaker 1 (11:02):
Target Circle Right using their loyalty program.
Speaker 2 (11:05):
And Best Buy went with their Black Friday in July
sale that was July seventh and July thirteenth, really focusing
hard on tech and appliances their core areas.
Speaker 1 (11:13):
Black Friday in July. They're not subtle about it.
Speaker 2 (11:16):
Not at all. They know what they're competing against.
Speaker 1 (11:18):
So all this creates this like summer shopping frenzy that
goes on for what over a week easily, and the
overall impact on e commerce must be huge immense.
Speaker 2 (11:27):
Adobe Digital Insights they crunched the numbers. They projected that
US consumers alone would spend a record twenty three point
eight billion dollars online.
Speaker 1 (11:36):
Twenty three point eight billion.
Speaker 2 (11:38):
Dollars across all retailers just during that four day Prime
day window.
Speaker 1 (11:41):
Wow, how does that compare.
Speaker 2 (11:43):
That's a twenty eight point four percent growth compared to
the previous year's period, huge growth, and to put in perspective,
they said that a figure is basically equivalent to two
Black Fridays worth of spending crammed into those four.
Speaker 1 (11:55):
Days, two Black Fridays in July. That's incredible.
Speaker 2 (12:01):
It really shows the scale. And it's not just the
giant corporations benefiting.
Speaker 1 (12:04):
Out of there, oh right, the third party sellers on Amazon.
Speaker 2 (12:07):
Exactly, over sixty percent of sales on Amazon dot Com
actually come from independent sellers. Most of those are small
and medium sized businesses.
Speaker 1 (12:14):
Sixty percent.
Speaker 2 (12:15):
That's a lot, it is, and Prime Day gives these
smaller businesses just a massive platform, a chance to reach
this huge global audience they wouldn't normally have access to.
Speaker 1 (12:26):
Does Amazon help promote them specifically?
Speaker 2 (12:28):
They do. They usually set up a specific small business
storefront during Prime Day, encouraging members to browse and support
those independent sellers.
Speaker 1 (12:36):
That's good.
Speaker 2 (12:37):
So yeah, it's really transformed July into this key shopping
month for everyone, from the biggest players right down to
small entrepreneurs.
Speaker 1 (12:44):
Okay, so wrapping things up Amazon Prime Day twenty twenty five,
it feels like it really cemented its place as just
this colossal retail event, didn't it pushing the boundaries with
that four day run.
Speaker 2 (12:56):
Absolutely four days was a big statement.
Speaker 1 (12:59):
And for you or an Amazon Prime member, it seems
like it delivered again on that core promise. Millions of deals,
huge variety.
Speaker 2 (13:06):
Yeah, the scale is undeniable.
Speaker 1 (13:08):
And clearly it's a super powerful tool for Amazon, driving
membership sign ups, keeping existing members happy and loyal.
Speaker 2 (13:15):
Definitely locks people into their ecosystem.
Speaker 1 (13:17):
Well, at the same time, just sending these huge competitive
waves across the entire retail sector, that halo effect.
Speaker 2 (13:23):
Yeah, it forces everyone else's.
Speaker 1 (13:25):
Hand its conclusion. Well, it leaves behind a trail of
hopefully satisfied shoppers, definitely boosteds sales.
Speaker 2 (13:33):
Figures, jillions of dollars moving around, and.
Speaker 1 (13:35):
Just this clear signal that July really is the new
kind of unofficial Black Friday for anyone hunting a bargain.
Speaker 2 (13:42):
It really is midyear Black Friday.
Speaker 1 (13:44):
The whole evolution of Prime Day just keeps reshaping what
consumers expect from summer shopping, doesn't it. It's solidified as
spot as this cornerstone event in the retail calendar. Looks
like it's here to stay for years to come.
Speaker 2 (13:56):
Seems that way.
Speaker 1 (13:57):
So maybe something to think about how are retailers is
going to keep innovating? What strategies will they come up
with in the next few years to keep pace with
this midier giant.
Speaker 2 (14:06):
Good question, more counter programming, different types.
Speaker 1 (14:09):
Of deals, and maybe what new habits might we see
from shoppers as these intense discount periods become even more concentrated.
Food for thought,
Okay, let's unpack this. We're taking a deep dive today
into well, one of the biggest retail events of the year,
Amazon Prime Day twenty twenty five.
Speaker 2 (00:10):
Absolutely, it's really something how one company can just reshape
the whole shopping calendar.
Speaker 1 (00:16):
Totally creates a whole new season, doesn't it, out of
what used to be kind of the summer slow period.
Speaker 2 (00:22):
Exactly.
Speaker 1 (00:23):
So we've gathered a whole bunch of sources, articles, data,
research to really get under the hood of this thing
from where it started to it's frankly staggering global impact.
Now our mission here is simple pull out the key insights,
the really important stuff, so you get a shortcut to
being properly informed about this whole Prime Day phenomenon.
Speaker 2 (00:44):
Yeah, cut through the noise.
Speaker 1 (00:45):
Whether you know just live through it or maybe you're
already thinking about next year. You're going to get the
full picture, what makes it tick, why it keeps growing,
and what it actually means for you. The shopper sounds good,
Ready to jump in, Let's do it. Okay, let's start
right at the beginning. Prime Day kicked off back in
twenty fifteen, right, just a one day thing.
Speaker 2 (01:01):
Then, yeah, one day it was specifically set up for
Amazon's twentieth anniversary.
Speaker 1 (01:06):
Ah okay, so like a birthday party sale.
Speaker 2 (01:08):
Pretty much, and a reward specifically for their Prime members. Yeah,
think of it like a huge exclusive flash sale just
for the subscribers.
Speaker 1 (01:17):
But it didn't stay that way for long.
Speaker 2 (01:19):
No, not at all. What's really fascinating is just how
fast Prime Day kind of outgrew that original idea. It
starts as twenty four hours, but I mean by twenty
nineteen it was already forty eight hours long, two.
Speaker 1 (01:31):
Full days, and then twenty twenty five rolls around, and for.
Speaker 2 (01:33):
Twenty twenty five, yeah, we saw something well totally new, unprecedented.
Speaker 1 (01:38):
Really absolutely, this is where it got really interesting this year,
a major shift for the very first time, Amazon Prime
Day twenty twenty five stretched out to get this four
full days, four days, yeah, running from Tuesday July eighth
right through Friday July eleventh.
Speaker 2 (01:54):
Wow.
Speaker 1 (01:54):
So the deal's wrapped up just before midnight Pacific time
on that Friday, July eleventh, which you know, for anyone
on the East, that's basically three am Saturday morning, July.
Speaker 2 (02:02):
Twelfth, right, And the kickoff was similar just after midnight
Pacific three am Eastern on the eighth, and.
Speaker 1 (02:08):
This longer durations four day stretch. It clearly signals Amazon's ambition,
doesn't it. They want to maximize those sales, give more
time for shoppers and for their sellers too.
Speaker 2 (02:21):
Oh definitely, And if you zoom out a bit look
at the bigger picture, the timing in July is just
super strategic. So well, July is usually a pretty quiet
month for retail, right, kind of.
Speaker 1 (02:31):
Slow, Yeah, the summer doldrums exactly.
Speaker 2 (02:33):
Okay, So Prime Day effectively creates this whole new peak
shopping season. It slots right in between, say, the big
spring holidays and the whole back to school rush later
on clever, and it taps into that summer vibe too,
doesn't it. People are thinking about holidays, vacations right.
Speaker 1 (02:49):
Looking for deals on travel gear, outdoor stuff, maybe some
new electronics for their downtime.
Speaker 2 (02:54):
Precisely. It just fits that mindset perfectly.
Speaker 1 (02:56):
So let's bring it back to the listener. What does
this all mean for you as a shopper.
Speaker 2 (03:00):
Well, fundamentally, it means to get in on most of
these Prime Day deals, You've got to be an Amazon
Prime member.
Speaker 1 (03:06):
That's the key.
Speaker 2 (03:06):
Yeah, this year, that membership cost fourteen dollars in ninety
nine a month, or you could pay one hundred and
thirty nine dollars for the whole year. And they do
have some discounts right for.
Speaker 1 (03:15):
Students, Yeah, exactly discounted options for young adults, students, and
also for people receiving qualifying government assistance. So there are
ways to make it cheaper. Good to know, And I mean,
it's not just about the deals, is it. The membership
gives you other perks.
Speaker 2 (03:31):
Right, Expedited shipping is the big one for many people.
Speaker 1 (03:34):
Yep, fast shipping, plus access to their streaming stuff, prime video, music,
and sometimes early access to certain deals even outside of
Prime Day.
Speaker 2 (03:44):
It's the whole package, the ecosystem they've built.
Speaker 1 (03:46):
Okay, let's dig into the nuts and bolts of Prime
Day twenty twenty five specifically, so record four days long.
That's two days longer than it used to be a
huge jump. And with that much longer timeframe, four whole day,
I mean, how did they keep the excitement up? Did
they roll out any new features this year?
Speaker 2 (04:04):
That's a really good question, because yeah, stretching it to
four days, you risk fatigue, right for sure.
Speaker 1 (04:08):
Deal fatigue is real.
Speaker 2 (04:10):
So this year they introduced something new called Today's Big Deals.
Speaker 1 (04:14):
Okay, what's that?
Speaker 2 (04:15):
Basically theme deal drops every day at midnight Pacific time. Bam,
a new batch of deep discounts on top brands focused
around a theme.
Speaker 1 (04:25):
Oh, keeps things fresh each day exactly.
Speaker 2 (04:27):
And they also had deals refreshing really fast, sometimes like
every five minutes during certain peak periods.
Speaker 1 (04:32):
Wow. Okay, so you really had to keep checking back
creates urgency.
Speaker 2 (04:36):
Definitely, that dynamic approach, it helps keep that buzz going.
That sense of urgency right through the whole four days
makes sense. And another key thing beyond just keeping shoppers
hooked is the global side of it.
Speaker 1 (04:48):
Right, It's not just a US event anymore.
Speaker 2 (04:50):
Far from it. Prime Day twenty twenty five was back
in twenty six countries this year twenty six yep, and
notably they expanded the footprint again, added Ireland and coul
Lumbia for the first time ever.
Speaker 1 (05:01):
Ireland and Columbia. Interesting.
Speaker 2 (05:03):
Yeah, it really underlines Amazon's commitment, you know, making Prime
Day this truly global retail event. They leverage their whole
logistics network, tailor offers for different regions. It's a massive operation.
Speaker 1 (05:13):
Okay, let's get to the fun part, the deals. What
were the hottest things the best deals for Prime Day twenty.
Speaker 2 (05:20):
Twenty five always the big question.
Speaker 1 (05:22):
Consumers were definitely ready, weren't they looking for everything from
just everyday stuff to big ticket items like TVs and laptops.
Speaker 2 (05:30):
And you saw expert review sites like Wirecutters a good example.
Speaker 1 (05:33):
Oh yeah, they do serious testing.
Speaker 2 (05:35):
Exactly known for really rigorous independent testing. Sites like that
play a pretty big role actually helping people sift through
the millions of deals to find what's genuinely.
Speaker 1 (05:45):
Good value because it can be overwhelming totally.
Speaker 2 (05:48):
You need some guidance.
Speaker 1 (05:49):
Okay, So let's break down some of the top categories.
Then where were the biggest savings.
Speaker 2 (05:54):
Let's do it all right.
Speaker 1 (05:55):
First up, electronics and tech always huge on Prime Day.
Speaker 2 (05:59):
Always.
Speaker 1 (06:00):
Laptops were apparently a big hit, models from Apple, the
MacBook Air M three, M four, even the iPad pro
M four.
Speaker 2 (06:08):
Right, Apple stuff rarely sees deep discounts elsewhere.
Speaker 1 (06:12):
Exactly, plus Samsung, HP, Dell, LG, Alienware, assus, lots of brands.
Some price drops were reportedly over four hundred dollars.
Speaker 2 (06:21):
Off that significant savings.
Speaker 1 (06:22):
Definitely smartphones too, like the Samsung Galaxy Is twenty five.
Ultra wearables were popular. Apple AirPods Pro two at their
lowest price ever apparently.
Speaker 2 (06:31):
Wow, Apple Watch Series ten, Samsung Galaxy Watched seven, all
that stuff saw deals.
Speaker 1 (06:36):
And TVs ad bet Oh.
Speaker 2 (06:37):
Yeah, especially the higher end ones ol eds like the
LGC five, Samsung S ninety five D and many LEDs
like Hi since QD seven, TCLQM six K discounts often
over thirty percent. Nice and no surprise, Amazon's own device
has got some of the steepest cuts. Echo Buds, Blink
video door bells, Kindle paper White, Fire, TV sticks, Kindlescribe.
Speaker 1 (06:58):
Yeah, they always push their own hard. We're hard up
to seventy percent off on some of that fifty percent okay.
Speaker 2 (07:03):
Next category, Home and kitchen. This is always a prime
day staple.
Speaker 1 (07:06):
Absolutely a huge category.
Speaker 2 (07:08):
Deals galore on things like air friars. Chefman was mentioned.
Speaker 1 (07:12):
Robot vacuum is always popular, Shark Ai, robot I, Robot, Rumba, robarock.
Speaker 2 (07:17):
Stick vacuums too, dice in v eight plus, Shark, pet
xl coffee makers, Espresso, Machmaster.
Speaker 1 (07:23):
High end stuff getting discounts too.
Speaker 2 (07:25):
Yep, Blenders like VitaminX even proper kitchen ware like lodge
cast iron skillets, Lacruz said, Dutch ovens.
Speaker 1 (07:32):
Saw deals wow, La Crusae okay.
Speaker 2 (07:33):
Plus home essentials, smart plugs, air purifiers, even mattresses like
the Zionis Green Tea memory foam, so really covering the
whole home pretty much.
Speaker 1 (07:42):
Then beauty and wellness, this area saw good discounts too,
often like thirty to fifty percent off.
Speaker 2 (07:48):
That's quite a bit for beauty.
Speaker 1 (07:49):
Yeah. Top brands were mentioned, like len Age their lip
sleeping mask is always popular.
Speaker 2 (07:54):
Oh yeah, people love that stuff, Keels.
Speaker 1 (07:56):
Paula's Choice, their retinal treatment, Olaplex for hair, doctor Jark
plus skincare, Babe names, and even hair tools like the
Dyson Supersonic hair dryer featured in some deals.
Speaker 2 (08:08):
Okay, interesting what else.
Speaker 1 (08:09):
Fashion and apparel deals here too. Clothing shoes discounts on
brands like Levi's some Genes apparently up to eighty four
percent off, which sounds wild.
Speaker 2 (08:19):
Maybe four percent wow.
Speaker 1 (08:21):
Adidas Brooks running sneakers, that kind of thing every day wear.
And finally, given the timing, travel.
Speaker 2 (08:27):
Essentials makes sense for July.
Speaker 1 (08:29):
Yeah, things like carry on luggage Level eight samson I
were named portable power banks, always useful, neck pillows, RFID
blocking wallets, all saw significant discounts.
Speaker 2 (08:40):
So really wide range of stuff, a huge range.
Speaker 1 (08:43):
It's quite an impressive list of products and savings. But
you know, with so many discounts flying around, the big
question people always have is were these really good deals?
Speaker 2 (08:53):
Right? Especially with all the talk about inflation we've had.
Are they just marking prices up to mark.
Speaker 1 (08:57):
Them down exactly? Is it genuine value?
Speaker 2 (09:00):
Well, that's a really important point, and Adobe Analytics actually
tracks this stuff. Okay, they reported that overall online prices
across the board had actually fallen for thirty three consecutive
months leading up to May twenty twenty five.
Speaker 1 (09:13):
Thirty three months straight.
Speaker 2 (09:14):
Yeah, a long deflationary trend online. So this suggests that
actually the discounts during Prime Day twenty twenty five were
likely genuine markdowns.
Speaker 1 (09:23):
Ah, so not just smoke and mirrors offsetting hidden price sykes.
Speaker 2 (09:27):
Exactly. Adobe's data tracking those average selling prices over time
points towards real savings for you, the consumer. It wasn't
like prices jumped up just before the sale.
Speaker 1 (09:37):
That's reassuring for shoppers. Okay, so we've talked about Amazon sales,
the deals. What about the bigger picture, the ripple.
Speaker 2 (09:44):
Effect, Ah, the Prime Day halo effect exactly.
Speaker 1 (09:47):
Prime Day has become such a beast that it basically
forces every other major retailer to react, right, they have
to run competing sales.
Speaker 2 (09:55):
Oh. Absolutely, It's turned into a major retail holiday in
its own right, beyond just Amazon.
Speaker 1 (10:01):
And this competition, this halo effect. It ultimately benefits the consumer,
doesn't it.
Speaker 2 (10:06):
In terms of deals. Yes, it means you get a
much broader period of discounts across pretty much the whole
retail landscape online and even in physical stores. Now right,
of course, you know, on the flip side, it puts
enormous pressure on those other retailers. They're forced into this
competitive discounting frenzy in the middle of summer.
Speaker 1 (10:25):
True, So who are the big players competing directly in
twenty twenty.
Speaker 2 (10:29):
Five, Well, the usual suspects really ramped things up. Walmart, Target,
best Buy. They all ran significant promotions time, specifically against
Prime Day.
Speaker 1 (10:37):
Okay, like what so?
Speaker 2 (10:38):
Walmart had its July Deals event. It ran from July
eighth to July thirteenth, so it overlapped Prime Day, but
also extended a bit longer gotcha, And interestingly, for the
first time, Walmart offered these deals both online and in
their physical stores.
Speaker 1 (10:52):
Oh that's a change, blurring the lines definitely.
Speaker 2 (10:55):
Then Target had its Circle Week which ran July sixth
to July twelfth, that was aimed at their loyalty program members.
Speaker 1 (11:02):
Target Circle Right using their loyalty program.
Speaker 2 (11:05):
And Best Buy went with their Black Friday in July
sale that was July seventh and July thirteenth, really focusing
hard on tech and appliances their core areas.
Speaker 1 (11:13):
Black Friday in July. They're not subtle about it.
Speaker 2 (11:16):
Not at all. They know what they're competing against.
Speaker 1 (11:18):
So all this creates this like summer shopping frenzy that
goes on for what over a week easily, and the
overall impact on e commerce must be huge immense.
Speaker 2 (11:27):
Adobe Digital Insights they crunched the numbers. They projected that
US consumers alone would spend a record twenty three point
eight billion dollars online.
Speaker 1 (11:36):
Twenty three point eight billion.
Speaker 2 (11:38):
Dollars across all retailers just during that four day Prime
day window.
Speaker 1 (11:41):
Wow, how does that compare.
Speaker 2 (11:43):
That's a twenty eight point four percent growth compared to
the previous year's period, huge growth, and to put in perspective,
they said that a figure is basically equivalent to two
Black Fridays worth of spending crammed into those four.
Speaker 1 (11:55):
Days, two Black Fridays in July. That's incredible.
Speaker 2 (12:01):
It really shows the scale. And it's not just the
giant corporations benefiting.
Speaker 1 (12:04):
Out of there, oh right, the third party sellers on Amazon.
Speaker 2 (12:07):
Exactly, over sixty percent of sales on Amazon dot Com
actually come from independent sellers. Most of those are small
and medium sized businesses.
Speaker 1 (12:14):
Sixty percent.
Speaker 2 (12:15):
That's a lot, it is, and Prime Day gives these
smaller businesses just a massive platform, a chance to reach
this huge global audience they wouldn't normally have access to.
Speaker 1 (12:26):
Does Amazon help promote them specifically?
Speaker 2 (12:28):
They do. They usually set up a specific small business
storefront during Prime Day, encouraging members to browse and support
those independent sellers.
Speaker 1 (12:36):
That's good.
Speaker 2 (12:37):
So yeah, it's really transformed July into this key shopping
month for everyone, from the biggest players right down to
small entrepreneurs.
Speaker 1 (12:44):
Okay, so wrapping things up Amazon Prime Day twenty twenty five,
it feels like it really cemented its place as just
this colossal retail event, didn't it pushing the boundaries with
that four day run.
Speaker 2 (12:56):
Absolutely four days was a big statement.
Speaker 1 (12:59):
And for you or an Amazon Prime member, it seems
like it delivered again on that core promise. Millions of deals,
huge variety.
Speaker 2 (13:06):
Yeah, the scale is undeniable.
Speaker 1 (13:08):
And clearly it's a super powerful tool for Amazon, driving
membership sign ups, keeping existing members happy and loyal.
Speaker 2 (13:15):
Definitely locks people into their ecosystem.
Speaker 1 (13:17):
Well, at the same time, just sending these huge competitive
waves across the entire retail sector, that halo effect.
Speaker 2 (13:23):
Yeah, it forces everyone else's.
Speaker 1 (13:25):
Hand its conclusion. Well, it leaves behind a trail of
hopefully satisfied shoppers, definitely boosteds sales.
Speaker 2 (13:33):
Figures, jillions of dollars moving around, and.
Speaker 1 (13:35):
Just this clear signal that July really is the new
kind of unofficial Black Friday for anyone hunting a bargain.
Speaker 2 (13:42):
It really is midyear Black Friday.
Speaker 1 (13:44):
The whole evolution of Prime Day just keeps reshaping what
consumers expect from summer shopping, doesn't it. It's solidified as
spot as this cornerstone event in the retail calendar. Looks
like it's here to stay for years to come.
Speaker 2 (13:56):
Seems that way.
Speaker 1 (13:57):
So maybe something to think about how are retailers is
going to keep innovating? What strategies will they come up
with in the next few years to keep pace with
this midier giant.
Speaker 2 (14:06):
Good question, more counter programming, different types.
Speaker 1 (14:09):
Of deals, and maybe what new habits might we see
from shoppers as these intense discount periods become even more concentrated.
Food for thought,
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