Successful Life Podcast
The Successful Life Podcast, hosted by Corey Berrier, is a globally recognized show that ranks in the top 2% of podcasts worldwide. It offers expert insights tailored for contractors, focusing on business strategies, sales skills development, and the integration of artificial intelligence (AI) in the industry.
Episodes
Feeling pulled in all directions? Burnt out? Secretly resenting customers, coworkers, or even family? It's time to master the art of boundaries.
The trades world celebrates problem solvers and those who go the extra mile, but without proper boundaries, that admirable work ethic leads straight to exhaustion and frustration. In this powerful episode, we dive deep into what boundaries really are (hint: not ...
Ever walked into a customer's home with sewage flooding their basement and tension filling the air? That moment isn't just about your technical skills—it's about your emotional intelligence. And mastering it could be the game-changer your plumbing business needs.
The most respected person on a job site isn't always the most technically skilled—it's the one who stays calm when everythi...
Your words are currency in the trades—every phrase either builds trust or destroys it in seconds. When your technician says "I think this might help" versus "This is the best solution based on what I'm seeing, and here's why," they're not just changing words—they're changing your company's revenue potential.
This powerful episode dives deep into the psychology of s...
Communication might be the most underrated skill in the home service industry. While technical expertise is essential, how you speak to homeowners often determines whether you close the sale or walk away empty-handed.
Jefferson Fisher, an attorney and communication expert, offers a perspective-shifting insight that could transform your approach: "The person you see isn't the person you're talki...
What if everything you believe about digital marketing is leading your home service business down a dangerous path? In this eye-opening conversation with digital marketing veteran Jonathan Bannister, we uncover why the constant chase for Google rankings has created a generation of "digital junkies" in the home service industry.
Bannister doesn't hold back as he reveals the uncomfortable truth: ...
Fifteen years ago today, Tim Brown was in a psychiatric ward, struggling with addiction and a distorted sense of reality. Now he's the founder of a successful marketing agency helping contractors across the country. This profound synchronicity frames our powerful conversation about recovery, purpose, and the journey to authentic success.
Tim's story isn't just about quitting substances—it'...
Welcome to the Successful Life Podcast with Corey Berrier. In this episode, Corey addresses service technicians and comfort advisors about the critical issue of using technical jargon in customer interactions. He emphasizes that confusing customers with complex terminology can significantly hinder sales. Corey's main message is to replace technical jargon with clear, relatable language to build trust, increase sa...
Meet Erin Mahoney, a trailblazing entrepreneur who's redefining what it means to be a female business owner in the historically male-dominated roofing industry. As founder of The RoofHer in Columbus, Ohio, Erin's journey from addiction to successful business ownership offers a powerful blueprint for resilience and determination in the face of seemingly insurmountable obstacles.
Throughout our conver...
The fear of making a decision runs deep in our psychology—whether you're contemplating a $20,000 HVAC system or taking your first step toward sobriety. As someone who's walked both paths, I've discovered that sales objections and recovery hesitations share remarkable similarities.
When customers say "I need to think about it" or "I should check with my spouse first," they&ap...
Forget everything you thought you knew about marketing in the home services industry. In this eye-opening conversation, Ryan Chute, partner at Wizard of Ads, shatters conventional wisdom about lead generation and reveals the three essential components of effective marketing strategy that most businesses entirely miss.
Ryan breaks down why your marketing efforts must go beyond simple lead generation tactics to...
In this episode of the Successful Life Podcast, host Corey Berrier addresses common misconceptions technicians have about sales, emphasizing that technicians can also be effective salespeople. Corey highlights the importance of ethical sales and customer education, delivering value-driven suggestions without appearing pushy. He offers practical advice on how to build trust and establish rapport with customers, overcom...
Every service call is more than just a technical task—it's an opportunity to build or break customer trust. Successful service professionals understand that customers judge them from the moment they arrive until the final handshake, with countless small interactions determining whether they'll become loyal clients or one-time customers.
The difference between average and exceptional service often co...
What separates successful HVAC service technicians from those who struggle? The answer goes far beyond technical skills.
Diving deep into the industry's most challenging pitfalls, this episode reveals the fifteen critical reasons why service technicians fail—and how these failures impact everyone involved. From the deceptively simple matter of technical knowledge to the often-overlooked importance of pr...
Leadership failures cost trades businesses hundreds of thousands of dollars every year through invisible expenses that never appear on balance sheets. When your leadership team lacks clear vision, transparent communication, and consistent accountability, the ripple effects damage everything from customer satisfaction to employee retention.
Corey Berrier draws from years of industry experience to expose the 15...
In this episode of the Successful Life podcast, host Corey Berrier welcomes Todd Liles, founder of Service Excellence. Todd shares his remarkable journey, from his teenage years working in the trades, to becoming an influential figure in business consulting, coaching, and counseling for tradespeople. He delves into the distinctions between coaching, consulting, and counseling, and their unique impacts on businesses. T...
Join us on the Successful Life Podcast to explore the realities of running a trade business with industry experts Corey Berrier, Ellen Rohr, and Al Levi. In this episode, they share their career experiences and how they became trusted consultants.
We discuss key topics such as financial literacy, collaboration, and project management. Ellen and Al offer practical advice on setting priorities, structuring teams, an...
In this heartfelt episode, we dive deep into the intricacies of addiction and the transformative power of community. Jennifer Manzo shares her compelling journey, from her upbringing surrounded by addiction to becoming a beacon of hope through her work with the HVAC Chicks Coalition. This diverse platform fosters a network of support for HVAC technicians while uniting individuals under challenging circumstances, makin...
Discover the untapped potential of the home service industry with Bill Brown, a seasoned expert who recently sold his successful HVAC business after 25 years. Bill joins Corey Berrier on the Successful Life Podcast to reveal his innovative strategies for managing his business remotely from the sunny shores of South Florida. Learn how technology, particularly ServiceTitan software, and the PriceBook Pro feature, became...
Michael Venidis makes a triumphant return to the Successful Life Podcast, sharing his journey since the acquisition of RYNO Strategic Solutions and providing fresh insights on the revolutionary impact of artificial intelligence in business. Get ready to learn how AI tools like Claude, ChatGPT, and Perplexity are set to transform the way industries like home services process data and make decisions. We dive into the cr...
What if 80% of your success relied solely on your mindset? Join us for an insightful conversation with Laura Kelly, who shares her wisdom on how aligning your values with happiness and setting challenging goals can pave the high road to success. Drawing inspiration from her transformative experience with Tony Robbins, Laura reveals the power of personal values and how understanding the rules we attach to them can lead...
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