After making a fortune in tech, Zita Cobb went home to her home community in Newfoundland hoping to revive its economy. She believes the success she's had could be a model for other Canadian communities — especially ones that are threatened by Donald Trump's trade war. We talk to her about how leaning into Canadian values, and the things that make local communities special, is the key to global success as part of our ongoing series Taking Care of Business.
If you liked this interview, you might also want to hear our conversation with Murad al-Katib, CEO of AGT — also known as the Lentil King of Saskatchewan. At a time when many Canadian businesses are trying to diversify products and reach new markets, he has actually done it.
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