January 6, 2025 • 20 mins
Ellen K sits down with the CEO of Noble Gold. Tune in to listen to the company, an investment firm in First Financial Plaza specializing in precious metals for retirement accounts and IRAs.
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Episode Transcript
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Speaker 1 (00:02):
Welcome to CEOs. You should know. I'm Ellen k here
today with Colin Plume, President and CEO of Noble Gold.
Before we get into what you're all about, Colin, you're
an LA guy, yes, grew up here, Yes, just to
get to know you better. Who do most people say
you look like?
Speaker 2 (00:19):
I used in high school. I used to get Brian
Austin Green oh all the time. Yeah, and it was
right around when nine o two and oh was out,
so I used to get people thought I was him,
people thought I was his brother. I used to say
I was a stunt double.
Speaker 1 (00:37):
And as your wife, Megan Fox, she's prettier, prettier, Yes,
good answer. Who's your idol, either in business or just personally?
Probably also your wife, I'm sure.
Speaker 2 (00:51):
I mean my wife and I do. You know, we
do everything together, so we're you know, attached it and
we have a unique relationship in that we do business,
personal everything. We own everything together. My idol, you know,
I think my idol is like a combination of like
a number of my family members who all have like
(01:12):
great traits from my mom to my dad to my sister.
They all have like things that I aspire to be
that I that from being a good listener to just
being like warm and genuine and so there they all
have something that I want. I'm lucky with a with
a great family.
Speaker 1 (01:30):
Are you from a big family?
Speaker 2 (01:32):
No, very small. It's basically you know, us, our kids, parents,
one or two cousins, one one uncle. It's very small,
very tight knit family. My wife's family most of them
uh passed away during the Holocaust, so there wasn't a
lot of other family there. There's not a lot of
cousins and so it's a pretty small but it makes
(01:54):
the holidays a little easier. Oh there you go.
Speaker 1 (01:57):
Well, I say, as a local, as a as an
La guy. Are you beach or mountains?
Speaker 2 (02:03):
Definitely beach. We've actually never taken our kids in the snow,
but we're going to take them the snow next year
for the first time. But we love the beach, we
love the sun. We love we Actually I would say
we're more desert. We like the desert. Yeah, we like
Palm desert, Palm Springs. Okay, so that's that's kind of
our vibe. Hiking.
Speaker 1 (02:23):
And there's a great place you can take your kids
in Palm Springs. It just open. It's the Palm Springs
surf Club.
Speaker 2 (02:31):
I heard I heard about this.
Speaker 1 (02:32):
We just did it. My son's a surfa.
Speaker 2 (02:34):
Yeah, okay.
Speaker 1 (02:35):
It was one of the best Southern California experiences I
think we have ever had. It was amazing. Every wave
is perfect, there are all different levels. They have kids
camp there. Oh nice, okay, and it's just it's just
such a fun time. There's a water park, attach a restaurant,
you can have grease while you watch your kids.
Speaker 2 (02:55):
You put it. It's really We're actually going in in
about a week.
Speaker 1 (02:59):
Yeah. I love the Yeah. All right. Well, so how
old were you when you decided I'm going to I'm
going to start my own business. I'm going to build
my own empire.
Speaker 2 (03:11):
Well, you know, I started, you know, washing cars on
my street at ten. I've always had some kind of
hustle that I was doing, some kind of selling something.
I've started a number of businesses in my twenties that failed.
I was in commercial real estate for a while that
the current business, Noble Gold, I started almost ten years ago,
(03:35):
and I started it because I had to the owner
of the business. I was working in the industry and
the owner sort of lost interest and wasn't handling clients
the way that I thought he should. So I was
sort of forced. I had an exodus there to really
do the business the way that I thought it could,
which was focus on in the precious metal space. There's
not enough education, so I really felt there was a
(03:57):
missing void of what is this? A lot of people
don't even talk. I mean, now gold has gone up
a lot, so everybody feels like it's been around. But
when I started sixteen years ago, it wasn't a thing
that people talked about. Everyone talked about the mainstream real
estate and stocks and all that. But now it's become,
you know, something in the forefront. So we focused on
education and really the client experience was the two things
(04:18):
we wanted to do differently, and it was a struggle.
It was a struggle. The first few years were really hard.
You know, you learn about hiring, You learn about hiring
firing exactly, Yeah, you learn, and also marketing and sales
and all of the things. So it was it was
the first few years were real challenge. But we focused
(04:42):
on the education and the clients and that was the key.
We always just went back to the brand, and you know,
had got lucky in a few places, like every business
that kind of makes it and then hired just amazing people.
During COVID, I sort of had to go on a
hiring spree of a lot of people, and it turns
out like all of them are still with us, nice,
(05:02):
and all of them have really outperformed what I thought
that they could do. They really over So that means.
Speaker 1 (05:09):
You're a good teacher.
Speaker 2 (05:10):
I think I'm a good judge of character. I think
that's my number one skill. I think I have a
good understanding of people and then their motivation. You know,
they if you find the right people that are good
in a business, they will typically do the right things,
even if they don't know how to do it. I'd
rather hire a good person to let them learn it,
(05:32):
then find someone that has all the skills and they're
not the great person, because a great person builds, you know,
that culture builds, the group builds. Yes, Yeah, and so
I always focus on the person that's the key, not
the skill set.
Speaker 1 (05:45):
It's nice to hear that because in such an automated society,
everything is computed. You now, there are robot masseuses. You know,
it's nice to have that human connection and to be
able to vibe off each other and teach each other.
Speaker 2 (05:59):
Yeah, exactly exactly, and also together we grew and we
grew during COVID, I think being in a business where
we were scaling and also people were scared, people didn't
know what was going to happen, and we created a
culture of family first, health first. We really focused on
the employee and we just if someone had to go
(06:19):
and deal with something or go to the hospital, or
if someone had to you just we covered and that built.
I think this loyalty that we have. We have almost
a ninety six percent retention rate with employees.
Speaker 1 (06:31):
Amazing.
Speaker 2 (06:32):
Yeah, I'm really proud. That's probably one of the things
I'm the most proud of being the owner of.
Speaker 1 (06:36):
This and as an owner, CEO operator CEOs. You should know,
my son just got his first job and he got
promoted quickly within a month, and he asked his boss,
why did you promote me? And she said, because you
always just say I'll find a way.
Speaker 2 (06:55):
I'll find a way one hundred percent. That's how that is. Yeah,
and it's also so yeah, that's the key is you
just you present people with a situation a job, and
they're gonna have problems and hopefully they come to you
if there's something they can't figure out. But what I
find a lot today is you find people that they
come to you too early, and people that grow they
(07:18):
try to figure out every situation any way to fix
the problem before they come to you. And that's what
they should do. Right. Hey, I went, these are the
three scenarios that I think can fix this problem. What
do you think I should do? I'd much rather have
that conversation than this thing's broken. I don't know what
to do. It's like, think about it, take a step back,
and you know, people that value the person above their's time,
(07:43):
those people will always grow, they will always continue to grow,
They'll always have a place in an organization because they're
so invaluable and a little bit you know, I hate
to say it is it's easier today because you have
the Internet, you have good there's so many places to look.
But sometimes people just they go to the boss too quick.
And I think the only way to grow in an
(08:03):
organization is to just take a step back and try
to solve the problem as best you can, and then
if you feel like you can, then then you go
to the next step.
Speaker 1 (08:10):
I worked with the guy once. He used to always say,
I don't want to hear problems. I just want to
hear solutions, right. Okay, So it says here one of
your companies is Noble Gold Investment. Correct, and you become
the number one gold IRA dealer in the entire nation.
Speaker 2 (08:23):
Correct. Yeah, over two.
Speaker 1 (08:25):
Point five billion dollars in gold and silver sold in
the last three years. Yes, you also started a cryptocurrency
trading platform called my Digital Money, and you're really growing
in that as well.
Speaker 2 (08:38):
Yeah.
Speaker 1 (08:38):
So as young boy Colin now to CEO Colin, what
is what was that path?
Speaker 2 (08:46):
Yeah? I think you know, my dad was an entrepreneur,
My grandfather was an entrepreneur, So I think it was
it was in me. I just work better like high level,
which is kind of how my brain works. But I
I learned it with the gold business when I started,
and so much of that in the Noble Gold was
(09:07):
getting the right people, doing the right education, doing the
right marketing, being smart, taking baby steps, and so once
that business really started to take off, I had a
good team in place, and now I was able to
take on other ventures. So I took on my Digital Money,
which is a cryptocurrency trading platform, and that really was
exciting for me because right now is a perfect example
(09:28):
why I started the business because we can do iras
with crypto, a lot of people can't. And so so
many people today are like, you know what, I'm up
a lot, what am I going to do? But they
don't want to pay tax, right, So if you have
it in an IRA, you avoid the tax. And so
that was a big reason why I wanted to get
into that space, because I knew that if crypto was
going to do what it's going to do, then people
(09:51):
are going to want to take profit and not have
these massive tax bills. And so I've had a client
who started with me about four years ago with twenty thousand.
He has almost a million now and he's never paid
any tax. And the only reason he was able to
grow twenty thousand to a million is because he didn't
pay tax. If he had to pay tax every time
he bought and sold, because he's been buying and selling
(10:11):
and buying and selling. He's very smart. He sees the dips,
he buys, he's up, it hits the top party sells
like he's he's really kind of exact. He's a swing trader.
You know, he's not a day trader, but he's a
swing trader. You know, a swing traders is could be anybody, right,
you go, oh, big coins at one hundred and ten,
I'm gonna sell. If it drops to eighty, I'm gonna buy. Right,
that's a swing trader. He's a swing trader. And but
(10:33):
he only would have been able to do that because
his his gains are taxed deferred. So that's really the
exciting part about that platform.
Speaker 1 (10:41):
So there's a huge future for crypto. We're like, we're
on it. It's working, it's working growing, we can trust it.
Speaker 2 (10:47):
I mean, it's I think that trust and verify is
you know, a classic Reagan line. I think that they're
not all good, they're not all going to work. I
think that a lot of the growth is today has
to do with the new administration coming in, you know,
saying that they're okay with it, and then the ETFs,
you know, the ETFs are you know buying it, you know,
(11:09):
which means you got a bigger pool of buyers out
there that we've never had and that's only happened in
the last year and a half. So I think that
opened it up to a lot more buyers. Which so
to answer your question, the floor, it's harder for it
to drop because there's so much ETF money in it,
that money isn't moving as quickly as like a typical
(11:30):
crypto trader. Maybe they're moving in and moving out. Okay,
so I think it's the floors are a little bit
more secure. But that being said, it's it is a
volatile asset. Everyone should be cautious. It's still speculative. It's
it's going to have some waves here.
Speaker 1 (11:47):
Well, now we know who to go to.
Speaker 2 (11:49):
You call in Plume, Yeah, thank you. Yeah, it's a
great and it's an easy platform to use, and it's
and we actually have people. You can actually call a person.
That was the other thing that we started a lot
of these platforms, coin Base, on all these there's no people.
I think people want to talk to people. So all
my businesses there's an actual person. As much as I
love AI, there's a person there too. Yeah.
Speaker 1 (12:09):
Yeah, I love the human connection for all things Absolutelyely.
You just released your book Silver is the New Oil
you Amazon tomorrow tomorrow. Yeah, exciting, congratulations did you ever
see this day coming?
Speaker 2 (12:25):
I mean, I'm an avid reader. I didn't know if
i'd be an avid writer, but I felt so strongly
about Silver that it was a I to summarize the
book in a quick way is that I really think
that the opportunity in silver is a commodity reminds me
if you look at the charge and you look at
(12:45):
the data, it reminds me a lot of what oil
did in the late eighteen hundreds with J. Paul Getty
and all these oil tycoons. There's a really massive opportunity
there because it's so widely used, and it's becoming so
difficult to find and mind, and but the uses just
continue to grow and grow and grow. So I felt
(13:06):
very strongly about it. And I think that's the reason
I was able to to write the book is the data.
Just as I started to open it up, it just
became easier and easier, And you know, I wanted to
back it up with stats, and I wanted to back
it up with inform. You know, like all a lot
of the rockets that the military uses, they use a
lot of silver. But the military won't release how much
(13:27):
silver they're use it. They don't want you to know. Okay,
so that's a total unknowe. But they're using a lot.
I mean, we're not stopping to make rockets anytime soon.
There's solar panels, there's electric vehicles, so there's just there's
so many things, and that's just kind of the tip
of the iceberg. Obviously, all the equipment here has silver
in it. Two right, So so yeah, so I just
felt strongly about it. It made it a lot easier
(13:49):
to write to write the.
Speaker 1 (13:50):
Book Silver Is the New Oil by Colin Plume, Presidency
of Noble Gold. Why Gold? Why Why should I buy gold?
Speaker 2 (13:59):
I'll give you reasons. One is counterparty risk. There's no
counterparty risk with gold, so you never have to worry
about who owns it. When you buy physical gold, you
own it. It's yours. So unlike a stock or unlike
other real estate or other investments, there's always a risk
of is it what I'm buying? Is the company returns
(14:20):
what I say that they are, you never have to
you know exactly what it is, So I think that's
the first thing. Second thing is it's got a limited supply.
There's only enough gold in the whole world to fit
in two and a half Olympic sized swimming pools, so
it's not a huge amount. When you see gold out there,
it feels like there's a lot, yes, but there's really
(14:41):
not a lot out there.
Speaker 1 (14:42):
Oh my god, I have no idea.
Speaker 2 (14:43):
It's a very small amount of gold in the world. Yeah,
and the big buyers of gold are China and central banks,
and they continue to buy it and store it. Russia,
they're buying so much of it and just storing it.
So I like it because it's something that they're going
to buy and hold, and they're going to continue to
buy and hold. And I think even someone that doesn't
(15:05):
understand all the things, all the fundamentals, they can understand
supply and demand, right, So the more that the central
banks buy it they put it away, the less of
it there is, so the price should go up. So
I think that's one of the big things. And then
the last one is just really control. I like having control,
and it's I would say, one of the last investments
(15:25):
that you actually own by yourself, because there's no one
else that owns it.
Speaker 1 (15:30):
Right.
Speaker 2 (15:30):
Everything else you own with somebody. Your house you own
with the bank or the government because they tax it,
or stocks you're just a shareholder. Bonds you're just buying debt,
but a lot of people are buying it. Gold you
can own by yourself. I think the control aspect is
very vital. People want control today. There's a lot of
things happening out there that feel out of control. So
(15:52):
I think clients want they buy it, and they have
it and they own it. They feel a little bit
of you know, peace of mind that they have something
that it's their.
Speaker 1 (16:00):
Good, a reason to be able to sleep at night. Yes, absolutely, yes,
Cowin Plume, President CEO of Noble Gold CEOs. You should
know how many companies do you?
Speaker 2 (16:11):
Yeah, I know it's quite yeah, so I I yeah,
so I own Noble Gold, my digital money, and then
I recently got into the HR space Guardian HR. I'm
an owner, so we do payroll and HR outsourcing. And
you know, I don't want to like I want to
say that I got into that business because I was
(16:32):
using that product. Yes, yeah, kind of like the hairclub
for men. It's you know, like he was a client, right,
it was the same thing like I was. So we
grew our business. We had an HR person. But the
laws change every year, multiple times a year. You know,
it's very daunting, and we're in you know a lot
of our clients or our employees are in California, so
(16:53):
we wanted to be up so we we would use
this service Guardian HR and they basically have an HR
dedicated person plus legal so if you had a problem
or hey I need a severance agreement, or hey what's
this new law? Or someone's going to be working from
home or you know, I needed that help. So we
use this service from the pandemic to today. And then
about a year and a half ago, the owner came
(17:15):
to me and a friend of mine said, you know what,
I'm going to transition out. Do you guys? Would you
guys be interested in taking over the business and being
a part of it and and so so that's why
I got into it because I just think it was
so it was so aligned with my journey that like
hiring the right people, creating the right foundation, which I
think we did. We have a very strong HR and
handbook environment and we you know, we practice all the laws.
(17:38):
And I think doing it the right way gives people
a good runway to do succeed because they know what
their job is right, they know what they just have
to do their job and that's all they got to
focus on. They don't have to worry about clocking in,
clocking out, vacation time. You know, we set all that
up So that's why I got into that business. I
thought it was aligned with a lot of my values.
And you know, it's all people first, really, that's the idea.
(18:01):
So that's why I got into the into the HR space.
Unlikely person to be in it, but I'm enjoying it.
Speaker 1 (18:08):
Yeah, that's that's close. Kind of like, you know, I
need to know legality, so I'm going to become a lawyer,
right the probably are going to do that. No not
that's an accountant. No, no, no, Well Colin, congrats on
on everything. I mean, you know, we we love to u.
We love to hear about the journey, thank you, you know,
(18:29):
and then and then see the future growth as well.
And now the book Silver is the new oil. Amazing stuff.
Speaker 2 (18:34):
Yeah, thank you. Yeah, no, it's been it's been a
wild ride. I think that, you know, for anyone that's listening,
it's you know. So I would say that my failures
have easily shaped my successes, probably more because I said
I had some businesses my twenties that failed, and I
think knowing what not to do is equally as important
as to what to do. So I would just say
(18:57):
if anybody is thinking about it, that do it. Actually
this morning. I mentor a fifteen year old girl who's
an entrepreneur that she got her ged oh no way,
and she's starting a business right now. And she calls
me once a month and I help her. Yeah, and
she's like, I just school's not for me. And she
had already started a business and had some success. So she's,
(19:20):
you know, and she has a new business she's starting,
and she's just like, I got to start now, and
like she's already making mistakes, she's already learning. And she's fifteen,
you know, imagine when she's eighteen. Imagine what she's twenty,
she's twenty five. Like she's gonna make all these mistakes now.
So I'd say the early you can get started and
kind of get those mistakes out of the way. It'll
lead to great success later. And I think that's been
(19:43):
a big part of my journey.
Speaker 1 (19:45):
You should be running a shark tank, sure, yeah, shark
tank without the sharks. This nice guys like calling Yeah, No.
Speaker 2 (19:52):
I think I don't think of And also I have
to have too many. I get too vested into things.
Those guys, you know, they vested and they're kind of
hands off.
Speaker 1 (20:01):
Can't you're too Yeah, you're you're you're in, you're immersive,
you're human contact, you are, you're running it, you're growing it.
You're amazing, coll and it's so nice to meet you.
I was really happy that my boss is out of town.
Speaker 2 (20:15):
Yeah, right now, I'm happy you're here too. You took
it easy on me. Think I appreciate it.
Speaker 1 (20:24):
Listen to CEOs you Should Know on the iHeartRadio app
Welcome to CEOs. You should know. I'm Ellen k here
today with Colin Plume, President and CEO of Noble Gold.
Before we get into what you're all about, Colin, you're
an LA guy, yes, grew up here, Yes, just to
get to know you better. Who do most people say
you look like?
Speaker 2 (00:19):
I used in high school. I used to get Brian
Austin Green oh all the time. Yeah, and it was
right around when nine o two and oh was out,
so I used to get people thought I was him,
people thought I was his brother. I used to say
I was a stunt double.
Speaker 1 (00:37):
And as your wife, Megan Fox, she's prettier, prettier, Yes,
good answer. Who's your idol, either in business or just personally?
Probably also your wife, I'm sure.
Speaker 2 (00:51):
I mean my wife and I do. You know, we
do everything together, so we're you know, attached it and
we have a unique relationship in that we do business,
personal everything. We own everything together. My idol, you know,
I think my idol is like a combination of like
a number of my family members who all have like
(01:12):
great traits from my mom to my dad to my sister.
They all have like things that I aspire to be
that I that from being a good listener to just
being like warm and genuine and so there they all
have something that I want. I'm lucky with a with
a great family.
Speaker 1 (01:30):
Are you from a big family?
Speaker 2 (01:32):
No, very small. It's basically you know, us, our kids, parents,
one or two cousins, one one uncle. It's very small,
very tight knit family. My wife's family most of them
uh passed away during the Holocaust, so there wasn't a
lot of other family there. There's not a lot of
cousins and so it's a pretty small but it makes
(01:54):
the holidays a little easier. Oh there you go.
Speaker 1 (01:57):
Well, I say, as a local, as a as an
La guy. Are you beach or mountains?
Speaker 2 (02:03):
Definitely beach. We've actually never taken our kids in the snow,
but we're going to take them the snow next year
for the first time. But we love the beach, we
love the sun. We love we Actually I would say
we're more desert. We like the desert. Yeah, we like
Palm desert, Palm Springs. Okay, so that's that's kind of
our vibe. Hiking.
Speaker 1 (02:23):
And there's a great place you can take your kids
in Palm Springs. It just open. It's the Palm Springs
surf Club.
Speaker 2 (02:31):
I heard I heard about this.
Speaker 1 (02:32):
We just did it. My son's a surfa.
Speaker 2 (02:34):
Yeah, okay.
Speaker 1 (02:35):
It was one of the best Southern California experiences I
think we have ever had. It was amazing. Every wave
is perfect, there are all different levels. They have kids
camp there. Oh nice, okay, and it's just it's just
such a fun time. There's a water park, attach a restaurant,
you can have grease while you watch your kids.
Speaker 2 (02:55):
You put it. It's really We're actually going in in
about a week.
Speaker 1 (02:59):
Yeah. I love the Yeah. All right. Well, so how
old were you when you decided I'm going to I'm
going to start my own business. I'm going to build
my own empire.
Speaker 2 (03:11):
Well, you know, I started, you know, washing cars on
my street at ten. I've always had some kind of
hustle that I was doing, some kind of selling something.
I've started a number of businesses in my twenties that failed.
I was in commercial real estate for a while that
the current business, Noble Gold, I started almost ten years ago,
(03:35):
and I started it because I had to the owner
of the business. I was working in the industry and
the owner sort of lost interest and wasn't handling clients
the way that I thought he should. So I was
sort of forced. I had an exodus there to really
do the business the way that I thought it could,
which was focus on in the precious metal space. There's
not enough education, so I really felt there was a
(03:57):
missing void of what is this? A lot of people
don't even talk. I mean, now gold has gone up
a lot, so everybody feels like it's been around. But
when I started sixteen years ago, it wasn't a thing
that people talked about. Everyone talked about the mainstream real
estate and stocks and all that. But now it's become,
you know, something in the forefront. So we focused on
education and really the client experience was the two things
(04:18):
we wanted to do differently, and it was a struggle.
It was a struggle. The first few years were really hard.
You know, you learn about hiring, You learn about hiring
firing exactly, Yeah, you learn, and also marketing and sales
and all of the things. So it was it was
the first few years were real challenge. But we focused
(04:42):
on the education and the clients and that was the key.
We always just went back to the brand, and you know,
had got lucky in a few places, like every business
that kind of makes it and then hired just amazing people.
During COVID, I sort of had to go on a
hiring spree of a lot of people, and it turns
out like all of them are still with us, nice,
(05:02):
and all of them have really outperformed what I thought
that they could do. They really over So that means.
Speaker 1 (05:09):
You're a good teacher.
Speaker 2 (05:10):
I think I'm a good judge of character. I think
that's my number one skill. I think I have a
good understanding of people and then their motivation. You know,
they if you find the right people that are good
in a business, they will typically do the right things,
even if they don't know how to do it. I'd
rather hire a good person to let them learn it,
(05:32):
then find someone that has all the skills and they're
not the great person, because a great person builds, you know,
that culture builds, the group builds. Yes, Yeah, and so
I always focus on the person that's the key, not
the skill set.
Speaker 1 (05:45):
It's nice to hear that because in such an automated society,
everything is computed. You now, there are robot masseuses. You know,
it's nice to have that human connection and to be
able to vibe off each other and teach each other.
Speaker 2 (05:59):
Yeah, exactly exactly, and also together we grew and we
grew during COVID, I think being in a business where
we were scaling and also people were scared, people didn't
know what was going to happen, and we created a
culture of family first, health first. We really focused on
the employee and we just if someone had to go
(06:19):
and deal with something or go to the hospital, or
if someone had to you just we covered and that built.
I think this loyalty that we have. We have almost
a ninety six percent retention rate with employees.
Speaker 1 (06:31):
Amazing.
Speaker 2 (06:32):
Yeah, I'm really proud. That's probably one of the things
I'm the most proud of being the owner of.
Speaker 1 (06:36):
This and as an owner, CEO operator CEOs. You should know,
my son just got his first job and he got
promoted quickly within a month, and he asked his boss,
why did you promote me? And she said, because you
always just say I'll find a way.
Speaker 2 (06:55):
I'll find a way one hundred percent. That's how that is. Yeah,
and it's also so yeah, that's the key is you
just you present people with a situation a job, and
they're gonna have problems and hopefully they come to you
if there's something they can't figure out. But what I
find a lot today is you find people that they
come to you too early, and people that grow they
(07:18):
try to figure out every situation any way to fix
the problem before they come to you. And that's what
they should do. Right. Hey, I went, these are the
three scenarios that I think can fix this problem. What
do you think I should do? I'd much rather have
that conversation than this thing's broken. I don't know what
to do. It's like, think about it, take a step back,
and you know, people that value the person above their's time,
(07:43):
those people will always grow, they will always continue to grow,
They'll always have a place in an organization because they're
so invaluable and a little bit you know, I hate
to say it is it's easier today because you have
the Internet, you have good there's so many places to look.
But sometimes people just they go to the boss too quick.
And I think the only way to grow in an
(08:03):
organization is to just take a step back and try
to solve the problem as best you can, and then
if you feel like you can, then then you go
to the next step.
Speaker 1 (08:10):
I worked with the guy once. He used to always say,
I don't want to hear problems. I just want to
hear solutions, right. Okay, So it says here one of
your companies is Noble Gold Investment. Correct, and you become
the number one gold IRA dealer in the entire nation.
Speaker 2 (08:23):
Correct. Yeah, over two.
Speaker 1 (08:25):
Point five billion dollars in gold and silver sold in
the last three years. Yes, you also started a cryptocurrency
trading platform called my Digital Money, and you're really growing
in that as well.
Speaker 2 (08:38):
Yeah.
Speaker 1 (08:38):
So as young boy Colin now to CEO Colin, what
is what was that path?
Speaker 2 (08:46):
Yeah? I think you know, my dad was an entrepreneur,
My grandfather was an entrepreneur, So I think it was
it was in me. I just work better like high level,
which is kind of how my brain works. But I
I learned it with the gold business when I started,
and so much of that in the Noble Gold was
(09:07):
getting the right people, doing the right education, doing the
right marketing, being smart, taking baby steps, and so once
that business really started to take off, I had a
good team in place, and now I was able to
take on other ventures. So I took on my Digital Money,
which is a cryptocurrency trading platform, and that really was
exciting for me because right now is a perfect example
(09:28):
why I started the business because we can do iras
with crypto, a lot of people can't. And so so
many people today are like, you know what, I'm up
a lot, what am I going to do? But they
don't want to pay tax, right, So if you have
it in an IRA, you avoid the tax. And so
that was a big reason why I wanted to get
into that space, because I knew that if crypto was
going to do what it's going to do, then people
(09:51):
are going to want to take profit and not have
these massive tax bills. And so I've had a client
who started with me about four years ago with twenty thousand.
He has almost a million now and he's never paid
any tax. And the only reason he was able to
grow twenty thousand to a million is because he didn't
pay tax. If he had to pay tax every time
he bought and sold, because he's been buying and selling
(10:11):
and buying and selling. He's very smart. He sees the dips,
he buys, he's up, it hits the top party sells
like he's he's really kind of exact. He's a swing trader.
You know, he's not a day trader, but he's a
swing trader. You know, a swing traders is could be anybody, right,
you go, oh, big coins at one hundred and ten,
I'm gonna sell. If it drops to eighty, I'm gonna buy. Right,
that's a swing trader. He's a swing trader. And but
(10:33):
he only would have been able to do that because
his his gains are taxed deferred. So that's really the
exciting part about that platform.
Speaker 1 (10:41):
So there's a huge future for crypto. We're like, we're
on it. It's working, it's working growing, we can trust it.
Speaker 2 (10:47):
I mean, it's I think that trust and verify is
you know, a classic Reagan line. I think that they're
not all good, they're not all going to work. I
think that a lot of the growth is today has
to do with the new administration coming in, you know,
saying that they're okay with it, and then the ETFs,
you know, the ETFs are you know buying it, you know,
(11:09):
which means you got a bigger pool of buyers out
there that we've never had and that's only happened in
the last year and a half. So I think that
opened it up to a lot more buyers. Which so
to answer your question, the floor, it's harder for it
to drop because there's so much ETF money in it,
that money isn't moving as quickly as like a typical
(11:30):
crypto trader. Maybe they're moving in and moving out. Okay,
so I think it's the floors are a little bit
more secure. But that being said, it's it is a
volatile asset. Everyone should be cautious. It's still speculative. It's
it's going to have some waves here.
Speaker 1 (11:47):
Well, now we know who to go to.
Speaker 2 (11:49):
You call in Plume, Yeah, thank you. Yeah, it's a
great and it's an easy platform to use, and it's
and we actually have people. You can actually call a person.
That was the other thing that we started a lot
of these platforms, coin Base, on all these there's no people.
I think people want to talk to people. So all
my businesses there's an actual person. As much as I
love AI, there's a person there too. Yeah.
Speaker 1 (12:09):
Yeah, I love the human connection for all things Absolutelyely.
You just released your book Silver is the New Oil
you Amazon tomorrow tomorrow. Yeah, exciting, congratulations did you ever
see this day coming?
Speaker 2 (12:25):
I mean, I'm an avid reader. I didn't know if
i'd be an avid writer, but I felt so strongly
about Silver that it was a I to summarize the
book in a quick way is that I really think
that the opportunity in silver is a commodity reminds me
if you look at the charge and you look at
(12:45):
the data, it reminds me a lot of what oil
did in the late eighteen hundreds with J. Paul Getty
and all these oil tycoons. There's a really massive opportunity
there because it's so widely used, and it's becoming so
difficult to find and mind, and but the uses just
continue to grow and grow and grow. So I felt
(13:06):
very strongly about it. And I think that's the reason
I was able to to write the book is the data.
Just as I started to open it up, it just
became easier and easier, And you know, I wanted to
back it up with stats, and I wanted to back
it up with inform. You know, like all a lot
of the rockets that the military uses, they use a
lot of silver. But the military won't release how much
(13:27):
silver they're use it. They don't want you to know. Okay,
so that's a total unknowe. But they're using a lot.
I mean, we're not stopping to make rockets anytime soon.
There's solar panels, there's electric vehicles, so there's just there's
so many things, and that's just kind of the tip
of the iceberg. Obviously, all the equipment here has silver
in it. Two right, So so yeah, so I just
felt strongly about it. It made it a lot easier
(13:49):
to write to write the.
Speaker 1 (13:50):
Book Silver Is the New Oil by Colin Plume, Presidency
of Noble Gold. Why Gold? Why Why should I buy gold?
Speaker 2 (13:59):
I'll give you reasons. One is counterparty risk. There's no
counterparty risk with gold, so you never have to worry
about who owns it. When you buy physical gold, you
own it. It's yours. So unlike a stock or unlike
other real estate or other investments, there's always a risk
of is it what I'm buying? Is the company returns
(14:20):
what I say that they are, you never have to
you know exactly what it is, So I think that's
the first thing. Second thing is it's got a limited supply.
There's only enough gold in the whole world to fit
in two and a half Olympic sized swimming pools, so
it's not a huge amount. When you see gold out there,
it feels like there's a lot, yes, but there's really
(14:41):
not a lot out there.
Speaker 1 (14:42):
Oh my god, I have no idea.
Speaker 2 (14:43):
It's a very small amount of gold in the world. Yeah,
and the big buyers of gold are China and central banks,
and they continue to buy it and store it. Russia,
they're buying so much of it and just storing it.
So I like it because it's something that they're going
to buy and hold, and they're going to continue to
buy and hold. And I think even someone that doesn't
(15:05):
understand all the things, all the fundamentals, they can understand
supply and demand, right, So the more that the central
banks buy it they put it away, the less of
it there is, so the price should go up. So
I think that's one of the big things. And then
the last one is just really control. I like having control,
and it's I would say, one of the last investments
(15:25):
that you actually own by yourself, because there's no one
else that owns it.
Speaker 1 (15:30):
Right.
Speaker 2 (15:30):
Everything else you own with somebody. Your house you own
with the bank or the government because they tax it,
or stocks you're just a shareholder. Bonds you're just buying debt,
but a lot of people are buying it. Gold you
can own by yourself. I think the control aspect is
very vital. People want control today. There's a lot of
things happening out there that feel out of control. So
(15:52):
I think clients want they buy it, and they have
it and they own it. They feel a little bit
of you know, peace of mind that they have something
that it's their.
Speaker 1 (16:00):
Good, a reason to be able to sleep at night. Yes, absolutely, yes,
Cowin Plume, President CEO of Noble Gold CEOs. You should
know how many companies do you?
Speaker 2 (16:11):
Yeah, I know it's quite yeah, so I I yeah,
so I own Noble Gold, my digital money, and then
I recently got into the HR space Guardian HR. I'm
an owner, so we do payroll and HR outsourcing. And
you know, I don't want to like I want to
say that I got into that business because I was
(16:32):
using that product. Yes, yeah, kind of like the hairclub
for men. It's you know, like he was a client, right,
it was the same thing like I was. So we
grew our business. We had an HR person. But the
laws change every year, multiple times a year. You know,
it's very daunting, and we're in you know a lot
of our clients or our employees are in California, so
(16:53):
we wanted to be up so we we would use
this service Guardian HR and they basically have an HR
dedicated person plus legal so if you had a problem
or hey I need a severance agreement, or hey what's
this new law? Or someone's going to be working from
home or you know, I needed that help. So we
use this service from the pandemic to today. And then
about a year and a half ago, the owner came
(17:15):
to me and a friend of mine said, you know what,
I'm going to transition out. Do you guys? Would you
guys be interested in taking over the business and being
a part of it and and so so that's why
I got into it because I just think it was
so it was so aligned with my journey that like
hiring the right people, creating the right foundation, which I
think we did. We have a very strong HR and
handbook environment and we you know, we practice all the laws.
(17:38):
And I think doing it the right way gives people
a good runway to do succeed because they know what
their job is right, they know what they just have
to do their job and that's all they got to
focus on. They don't have to worry about clocking in,
clocking out, vacation time. You know, we set all that
up So that's why I got into that business. I
thought it was aligned with a lot of my values.
And you know, it's all people first, really, that's the idea.
(18:01):
So that's why I got into the into the HR space.
Unlikely person to be in it, but I'm enjoying it.
Speaker 1 (18:08):
Yeah, that's that's close. Kind of like, you know, I
need to know legality, so I'm going to become a lawyer,
right the probably are going to do that. No not
that's an accountant. No, no, no, Well Colin, congrats on
on everything. I mean, you know, we we love to u.
We love to hear about the journey, thank you, you know,
(18:29):
and then and then see the future growth as well.
And now the book Silver is the new oil. Amazing stuff.
Speaker 2 (18:34):
Yeah, thank you. Yeah, no, it's been it's been a
wild ride. I think that, you know, for anyone that's listening,
it's you know. So I would say that my failures
have easily shaped my successes, probably more because I said
I had some businesses my twenties that failed, and I
think knowing what not to do is equally as important
as to what to do. So I would just say
(18:57):
if anybody is thinking about it, that do it. Actually
this morning. I mentor a fifteen year old girl who's
an entrepreneur that she got her ged oh no way,
and she's starting a business right now. And she calls
me once a month and I help her. Yeah, and
she's like, I just school's not for me. And she
had already started a business and had some success. So she's,
(19:20):
you know, and she has a new business she's starting,
and she's just like, I got to start now, and
like she's already making mistakes, she's already learning. And she's fifteen,
you know, imagine when she's eighteen. Imagine what she's twenty,
she's twenty five. Like she's gonna make all these mistakes now.
So I'd say the early you can get started and
kind of get those mistakes out of the way. It'll
lead to great success later. And I think that's been
(19:43):
a big part of my journey.
Speaker 1 (19:45):
You should be running a shark tank, sure, yeah, shark
tank without the sharks. This nice guys like calling Yeah, No.
Speaker 2 (19:52):
I think I don't think of And also I have
to have too many. I get too vested into things.
Those guys, you know, they vested and they're kind of
hands off.
Speaker 1 (20:01):
Can't you're too Yeah, you're you're you're in, you're immersive,
you're human contact, you are, you're running it, you're growing it.
You're amazing, coll and it's so nice to meet you.
I was really happy that my boss is out of town.
Speaker 2 (20:15):
Yeah, right now, I'm happy you're here too. You took
it easy on me. Think I appreciate it.
Speaker 1 (20:24):
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