Leveraging Thought Leadership
Hear from the people whose ideas shape the business world. Learn what their public stories leave out. Our beat: the business of thought leadership and the people who take ideas to scale. Fortune 500 CEOs. New York Times bestselling authors. Thinkers50 honorees. NSA Hall of Fame speakers. Top business school professors. First-time authors. Emerging keynote speakers. Their support: publishers, speaking coaches, PR experts. We ask thought leaders to share generously. And they don't hold back. How did they get here? What nearly stopped them? What did they learn? And what keeps them going? Your co-hosts, Peter Winick and Bill Sherman of Thought Leadership Leverage, bring two decades of experience working with thought leadership practitioners. We've woven stories from 700+ episodes, our frameworks, and the tools we use every day into The Thought Leadership Handbook. Learn how the experts take their big ideas to scale—and how you can too.
Episodes
Few people have had a front-row seat like hers. She started as a chemical engineer and moved into quality management. Then she spent a decade with Peter Senge's Innovation Associates and eight years at...
Companies are hiring neurodivergent talent to build their algorithms, power their hedge funds, and design their AI. Then they lose those people, and nobody can explain why.
In this episode, Peter Winick sits down with Caroline Maguire, social-emotional learning expert and author of Why Will No One Play With Me? and the new Friendship Skills for Neurodivergent Adults (Hachette). Caroline has spent more than two decades on a problem...
Publishers turned it down. They said there was no data and no market for a "wisdom book." Twenty-five years and roughly 700,000 copies later, The Trusted Advisor is still on consultants' shelves, and "trusted advisor" has become so common that many people use the phrase without knowing where it came from.
In this episode, Bill Sherman talks with Charlie Green, co-author of The Trusted Advisor, founder of Trusted Advisor Associates ...
That moment helped start Pause: How to Lead Brilliant Work in a Busy World, and it's where this conversation gets interesting.
Shawn Vanderhoven leads the executive development practice at the Wiseman Group and collaborated on the s...
Ask professionals at the world's biggest companies whether they have a plan for their own learning and growth, and Bill Hoogterp says the answer is almost never yes. He built LifeHikes around that gap, and in this episode he shows how a happy accident turned into a scalable model.
Bill's career reads like a series of rivers rather than a roadmap: a decade of living cashless and keyless, nonprofits that mobilized over a million stud...
What if the one thing you've spent your career building, your expertise, is about to become the least valuable thing you own?
In this episode of Leveraging Thought Leadership, Peter Winick sits down with Jack Myers, a media ecologist, futurist, and author of Your Third Brain: Powering a Future of Unimagined Possibilities. Jack launched The Myers Report as a fax newsletter in 1984, founded MediaVillage, and has spent decades watchin...
In her third appearance on the show, Jayshree Seth, 3M's Chief Science Advocate and now-published trilogy author, r...
Here's an uncomfortable truth for anyone thinking about writing a book: the profit from the book itself is usually a rounding error. The real return shows up somewhere else entirely — and this episode, featuring publishing strategist Zach Kristensen, is about figuring out where.
Zach has spent 15 years inside the thought leadership publishing world, first at FranklinCovey helping build out titles like The 4 Disciplines of Exe...
Bennett has spent his career strad...
What separates a leader from someone who just holds a title?
This episode goes looking for the answer with two people who've watched that question get answered under real pressure: retired Brigadier General Tom Kolditz, who spent 40 years building leaders at West Point, Yale, and Rice, and Mariana Khomitska, a Ukrainian leadership development expert who has spent the last several years watching leadership get tested in wartime.
In this conversation, Dan traces the...
What does it actually take to build a coaching methodology that
thousands of people rely on?
According to Mary Olson-Menzel, Founder and CEO of MVP Executive Development and author of the national bestseller What Lights You Up? Illuminate Your Path and Take the Next Big Step in Your Career, it wasn't a strategic plan. It was fourteen years of watching.
This episode traces Mary's career from local TV news repor...
She was skeptical about writing a book for years. Not because she lacked ideas — because she'd watched too many people write books for their ego rather than for their reader.
In this episode, Bill Sherman sits down with Lisa Bodell, CEO of futurethink and bestselling author of Kill the Company and Why Simple Wins, to talk about what actually happens between "I should write a book" and "I finally did." It's not the tidy origin...
"Personal brand" might be the most cringe-inducing phrase in business vocabulary. Say it out loud to a room of accomplished professionals and watch the shoulders tense — it sounds like self-promotion, follower counts, and algorithm-chasing. Vanessa Errecarte, Founder of Marketing Simplified, the UC Davis Graduate School of Management lecturer who built one of the nation's only for-credit MBA courses on the subject, thin...
In this episode, Mark McIntosh, founder of RevGrow, joins the show to break down why that unpredictability isn't a mystery to solve, it's a system to build. A CPA by training, Mark spent years watching talented advisors get...
"We hated your books." That's what a European competitor once admitted to Ivan Misner — years after trying to build a rival networking organization and watching his own members ask, "How come we don't have books like BNI's?" It's a story that gets at the heart of this conversation: sometimes the most competitive thing you can do is give your best thinking away.
Bill Sherman sits down with Dr. Ivan Misner, founder and...
Here's an uncomfortable truth: most people will tell a total stranger about their weird rash before they'll tell their best friend how much debt they're carrying. That contradiction sits at the center of this episode.
The guest is Carrie Joy Grimes, founder and CEO of WorkMoney — a nonprofit she describes as "the AARP for everyday people's money." She built it in 2020 after years as a union organizer, watching thousa...
Book the podcast. Do the interview. Move on to the next one. That's the default playbook for most podcast guests — and according to this week's guest, it's leaving most of the value on the table.
Dustin Riechmann, founder and CEO of 7 Figure Leap, and host the the 7 Figure Leap Podcast, has spent the last four years helping coaches, consultants, and agency owners turn podcast guesting into a genuine growth engine &md...
Why do we size up a rude stranger in seconds and decide they don't belong in our "tribe"?
Dr. Benjamin Granger has a term for it: the evolutionary hangover — his phrase for the cognitive biases our brains evolved for savanna survival and never quite retired. As Chief Workplace Psychologist at Qualtrics, Granger spends his days distilling billions of data points on how employees and customers really feel, and in this ...
What happens when the person telling your success story wasn't actually in the room?
That's the moment that pushed John Winsor — Founder and Chairman of Open Assembly, Harvard Business School executive fellow, and author of six books including the bestselling Open Talent — to write a widely discussed piece questioning the entire thought leadership industry.
In this conversation with Peter Winick, Winso...
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