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October 15, 2025 103 mins

Bob Proctor almost missed being in The Secret—a garbled voicemail nearly cost him the opportunity that would introduce millions to his work. But long before that moment, Bob had already transformed from a broke, directionless 26-year-old into someone earning over a million dollars a year cleaning offices. His journey reveals a truth most people miss: your results aren't determined by how smart you are or how hard you work, but by the paradigm—the unconscious programming—controlling your behavior. In this conversation, Bob breaks down the higher faculties we all possess but rarely develop, explains why brilliant people stay broke, and offers a roadmap for changing the conditioning that keeps us trapped. You'll walk away understanding that freedom isn't about working harder—it's about rewiring the patterns that run your life.

Bob Proctor’s books:

In this episode you will:

  • Discover why your paradigm—not your intellect—controls your income, and how to identify the unconscious patterns keeping you stuck in the same financial reality year after year
  • Transform your relationship with fear by understanding the "terror barrier" and why breaking through it is the only path to growth, freedom, and the life you actually want
  • Master the six higher faculties (perception, will, reason, imagination, memory, intuition) that separate humans from every other species—and learn practical ways to develop each one daily
  • Break free from the trap of working harder by understanding Napoleon Hill's principle: riches never come from hard work alone, but from definite demands based on definite principles
  • Rewire your brain through the power of repetition and gratitude, including Bob's daily practice of writing with his non-dominant hand to consciously reshape his paradigm

For more information go to https://lewishowes.com/1837

For more Greatness text PODCAST to +1 (614) 350-3960

More SOG episodes we think you’ll love:

Lewis Howes [SOLO] – greatness.lnk.to/1831SC

Dean Graziosi  – greatness.lnk.to/1766SC

Alex Hormozi – greatness.lnk.to/1723SC

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