Under the Influence with Terry O'Reilly

This week, we look at a strange phenomenon happening in Canada.

Well-established brands are suddenly leaving the country.

Kleenex is leaving after nearly 100 years.

Skippy Peanut Butter has skipped the country after nearly 90 years.

And KFC actually held a funeral for their terrible-tasting French fries.

What’s happening up here?

Find out.

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This week, we look at copycat brands.

Even though they walk a razor’s edge legally, copycat brands seem to pop up all over the world.

You may like Walmart here, but there’s a Wumart in China.

You may like North Face apparel, but did you know there was a South Butt brand?

And, we’ll tell the story of a copycat cookie that overtook the original to become the best-selling cookie in the world.

So many things in our world are influenced by marketing.

This week, we look at various aspects of our lives influenced by marketing. – but you wouldn’t know it.

 It’s marketing hiding in plain sight.

Like the concept of jaywalking – born of marketing.

How marketing created the 10,000-steps-a-day health goal.

And how marketing was the inspiration for one of the most popular TV series that everyone is talking about right ...

For over 100 years, “free” has been one of the most powerful words in the marketing world.

And believe it or not, companies love freebies as much as their customers do.

Because giving away free products generates a lot of goodwill. And goodwill generates free press.

We’ll talk about a ketchup company who gave a man a free boat.

A hotel who gave a couple 18 years of free stays because they had nookie in one of their rooms.

And we’l...

This week, we take a look at four brands that have found a way to survive for decades.

One company has been entertaining crowds with wax for 200 years.

One restaurant has been topping their ice cream cones with a unique swirl for over 80 years.

Another company teamed up with a certain debonaire spy 60 years ago.

And a fourth brand has made a fortune blowing bubbles for over 75 years.

Their stories are fasci...

Marketing contests can be tricky business.

 On one hand, contests can be designed to help companies achieve certain business goals.

 On the other hand, companies can lose control over them pretty quickly.

This week, we look at some of the most interesting – and hilarious – marketing contests.

 Including one about a city that held a contest to name a new building – and the public voted overwhelmingly to name it afte...

From our Season 12 Archives,

Billboards are one of the biggest creative challenges in the marketing world.

They need to be seven words or less.

They need to contain an idea.

And they need to communicate quickly as people speed by.

This week on Under The Influence, we look at the most creative billboards from around the world.

We’ll talk about a car maker that used tiny billboards to get inside their competitor’s vehicles.

How on...

Another favourite from our Season 12 Archives.

This week it’s our annual Bookmarks episode.

I read a lot of books to research Under The Influence. But every season, there isn’t enough room to include all the great stories I find.

So this episode is dedicated to those stories that didn’t fit into our regular episodes. But are so good, they are worth telling.

We’ll tell an amazing story about the book Goodnight M...

From our Season 12 Archives... another favourite.

You’ve probably seen those Red Bull Mini Coopers driving around town with the giant Red Bull can on their roofs.

This week on Under The Influence, we look at the wild and wacky world of marketing mobiles.

 They’ve actually been around for over 100 years.

We’ll crack open the story behind the Planters Peanut Nutmobiles.

 We’ll take to the skies to tell you an ama...

There are some very interesting loopholes in the world of marketing.

Because businesses are always looking for an upper hand in a competitive category, loopholes can offer legal advantages.

A loophole can help a company overcome barriers in the marketplace. 

Sometimes, the way a product is marketed can give customers a loophole they can take advantage of.

And sometimes a 20-year-old kid can spot a loophole that...

If you searched the question:

“What player has won the most Wimbledon singles titles,” Google will tell you it’s Roger Federer with 8 wins.

But that’s incorrect. Martina Navratilova has 9.

This week, we look at remarkable ideas that promote gender equality.

Including an idea called Correct the Internet.com

And one that challenged menstruation taboos with a program called “Touch the pickle.”

The Beatlology Interviews (Season 2, Episode 1)

What if John Lennon had never died in 1980. What if George Harrison was still with us? What would it have taken to convince the Beatles to give one more major concert? In “Reunion: A Rock ’N Roll Fairy Tale” author Gary Burr tackles all those questions in a very entertaining novel. By the way, Gary has also played on nine Ringo Starr albums. He’s got some great inside stories.

 20th century movies and TV shows were dominated by the traditional “hero.”

 With high morals and an ethical code of honour.

The 21st century has a different take.

Today, we cheer the anti-hero. Like the Sopranos, Dexter and Breaking Bad.

Anti-heroes are liberated from that line in the sand that holds the rest of us back. They do things we are afraid to do. And do it unapologetically.

And if advertising i...

From our Season 12 Archives...

This week, we look at companies that have spent decades advertising to only one gender - then suddenly decide to approach the opposite sex. L’Oreal is now marketing makeup to men. Scotch distillers are now targeting women. And lingerie companies are now designing intimates for men. It’s a brand new, gender-bending world.

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From our Season 12 Archives.

Even though brand names are often protected by trademarks and copyrights, it’s remarkable how many times companies end up with the same names.

And they either get along – or they sue each other into oblivion.

This week, we look at “Brand Twins.”

We’ll talk about when Guns N’ Roses sued Guns and Rosé.

We’ll explain why there used to be the Saskatchewan Roughriders AND the Ottawa Rough Riders in the CFL.

From our Season 12 Archives, one of our favourites.

This week, we talk about hotel marketing. 

Specifically, how some hotels attract guests by advertising specific rooms.

Some of those rooms are decorated like TV shows, some are inspired by movies, and some hotels advertise the fact something famous – or infamous - happened in their rooms.

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From our Season 12 Archives, one of our favourites

This week, we’re talking about the creative ways Hollywood markets films.

We’ll talk about how a low-budget horror movie got a ton of press just by asking people to smile.

And we’ll examine the marketing of Top Gun: Maverick – the Tom Cruise sequel that Steven Spielberg says single-handedly saved the theatrical industry.

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People often tell me they love the storytelling in Under the Influence.  One of my favourite storytellers of all time is the late, great Stuart McLean. Which is why it’s been such a joy for our network to partner with Stuart’s long-time producer Jess Milton and the Vinyl Cafe team to bring you the podcast “Backstage at the Vinyl Cafe.”

Today we are sharing the very first episode of the podcast released in 20...