Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Welcome to Inside Commerce, your independent guide to ecommerce success. Hosted by seasoned consultants James Gurd & Paul Rogers, our weekly podcast delivers clear, unbiased insights backed by decades of industry expertise. Formerly known as Re:platform, Inside Commerce is your go-to resource for navigating the fast-paced world of ecommerce and planning for performance improvements. Get weekly updates to keep pace with the latest trends, expert interviews, and real-world case studies to stay ahead of the curve. At Inside Commerce, we believe informed decisions are the key to lasting success.
Episodes
Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.
Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.
In this panel, leading experts on affiliate marketing explain the current framework for affiliate marketing, exploring how the market has shifted and the mindset and toolkit t...
Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.
Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.
In this panel, Shamoli Miah from Vervaunt hosts a discussion with the leadership teams of some of the most innovative and dynamic ecommerce technology vendors in the market. T...
Replacing An Entire Tech Stack - John Smedley’s Migration Journey From Magento to Centra.
Most brands are afraid to overhaul their legacy systems for fear of losing their identity but John Smedley’s story proves that a strategic replatform can elevate a storied heritage brand without diluting its uniqueness.
Our guest, Jamie Austen, is the Head of Ecommerce Operations at John Smedley, who has been the driving force for t...
Smarter Ecommerce Promotions with Revlifter
Key takeaways:
- Blanket discounting often reduces profitability and can negatively affect customer experience.
- Intent-based personalisation enables retailers to engage shoppers with more relevant messages at the right moment.
- Personalisation isn't only about promotion; it can also support education, reassurance and product discovery.
- Smarter popup strategies can increase conversions while s...
👍 What Ecommerce Businesses Can Learn from Patchworks’ Product Strategy & View on Tech TrendsIn this episode, we speak with Jim Herbert, CEO of Patchworks - recent winner of the 🏆 Ecommerce Technology Vendor of the Year award - about the technology trends shaping ecommerce right now. Three reasons to listen:1️⃣ Learn what tech trends are actually affecting ecommerce businesses — from AI search to PIM adoption and ...
🔥 Navigating Ecommerce Innovation
In this episode, we explore the evolving landscape of ecommerce, technology and strategic partnerships through an insightful conversation with Melker Lindström, Technical Ecommerce Operations lead from Nudie Jeans and David Hellsing, founder of their agency partner Aino.
We explore how brands and agencies can collaborate effectively in a rapidly changing digital environment, and a balanced view on ...
"You need to invest to try to establish your authority and your presence across the whole customer journey. What matters is the context that you can give around your products.”
Tune in for expert advice from Aleyda Solis, an award-winning international SEO and AI search optimisation consultant, author and speaker.
What you'll get from this podcast:
- Understand where GEO and AI search are actually heading.
- Learn how disc...
"Scaling ecommerce fast means moving from heroics to systems — otherwise growth just exposes every weakness you’ve been carrying. Once you hit hyper-growth, the small process gaps stop being small. They become the things that break the business.”
This episode explores the hidden challenges brands face turning high-pressure moments into commercial opportunity, while also building the operational discipline needed to...
"Make sure customer touchpoints are cohesive and the data is clean. The average brand has 20+ apps and there's a lot of noise in that data. Removing that noise avoids wasted ad spend and drives more revenue."
Episode summary:
The major networks including Google & Meta are investing heavily in AI to automate campaign creative and targeting. As the capabilities accelerate, brands need to understand the role AI plays in marketing st...
Agentic storefronts attract divided opinions. From early adopters convinced they're an innovative way to service online customers who need a deeper level of assistance, akin to an in-store sales assistant, to cynics who see this as a distraction from fixing your main website.
That's why we invited Jojo Regan, co-founder at Manors Golf, to join us and explain how & why they've launched an agentic storefront to complement the main...
"I think it's very important to stand for something. If I die today or tomorrow, will I be missed? And if the answer is no, what am I doing here? I need to change what I'm doing. I want to be liked. And that's the same for us as a brand."
Episode summary
Our Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and technology vendors.
Exclusive to Ins...
Our Pulse Special series features the hottest content from the UK's leading ecommerce event, including panel discussions with respected brands and technology vendors.
Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.
In this panel, ecommerce leaders discuss the operational capabilities that are critical to global commerce success.
Panelists:
- Alister Hewitt, Director of...
Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.
Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.
In this panel, Dan Bond of Revlifter & Sian Wells, Senior Performance Marketing Manager at Sportsshoes, explain the challenges of using promotions strategically to d...
Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, ex Gymshark CEO Steve Hewitt, now founder of Whanau Advisory, talks about the economics of scale. Steve joined Gymshark when it was at £5 million revenue, and o...
Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.In this panel, Oren John and Clayton Chambers from Hyper Studios, explore what a creator strategy is and how ecommerce brands can embrace and benefit from the creator communit...
Our Pulse Special episodes feature the hottest content from the 2026 event, including panel discussions with leading brands and technology vendors.
Exclusive to Inside Commerce, these discussions share interesting insights from respected industry practitioners.
In this panel, Jake Messer, founder of bound and UN:IK Clothing, and Ian Mackey, Global Marketing Director at Percival, discuss how each business is thriving through brand and...
Leveraging AI for Business Efficiency and Workflow Automation
Explore how AI is revolutionising operational workflows, replatforming and client collaboration in ecommerce.
This episode delves into practical applications, strategic insights and real-world examples from industry experts on integrating AI into business processes to enhance productivity, quality and value.
We discuss how even imperfect AI models can vastly increase operat...
Upgrading your ecommerce platform can be daunting, especially with the risk of disrupting sales. Experts James Gurd and Paul Rogers share strategies to modernise confidently without adversely impacting revenue.
The podcast is based on a combined 40 years' replatforming experience. Discussion points include:
Managing Technical Debt
Technical debt, like inefficient code and clunky integrations, can hinder platform upgrades. Addressing t...
Summary:
70% of B2B buyers are now Millennials & Gen Z digital natives, according to Forrester. This changes the demands B2B sellers face; how B2B buyers source & buy products is evolving.
In this episode, we explore the tech ecosystem for B2B commerce, how vendors are evolving to satisfy B2B buyer & seller demands, and the key features and processes that underpin successful B2B commerce.
Our guest expert is Jason Greenwoo...
"Building with native capabilities allows us to create an optimised experience. It reduces dependency on third-party apps, ensuring better performance and flexibility to adapt as business needs evolve. This approach empowers us to maintain control over the user experience and make dynamic changes without being constrained by external limitations."
Michael Klim, Co-founder & CTO at Commerce-UI.
ABOUT THIS EPISODE:
What drives a bu...
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