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May 22, 2024 21 mins
In this week's episode, Jordyn shares stories from her recent trip back home, including surprising her mom for Mother's Day and her brother proposing to his girlfriend. She then gives advice for growing on social media platforms like TikTok, Snapchat, YouTube and Instagram. Jordyn shares her top social media growth strategies, emphasizing consistent posting, trend following, live interactions, repurposing content, engaging with posts, and using tools like CapCut, while encouraging authenticity and resilience against online negativity.

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Episode Transcript

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(00:01):
Straw media already. Okay, yeah, yeah, yeah, Hey guys,
what's up. It's Jordan Jones,your host of the Jordan Jones Podcast.
I hope you guys had an amazingMother's Day weekend. I got to go

(00:25):
home and surprise my mom. Shewas honestly dishoveled. Is that the word
disheveled about it? She thought thatI was gonna go to Vegas for Lily's
graduation, my best friend, andthen stay there or just go right home
after. It was so hard becauseyou guys might know this, but I
talked to my mom constantly. Basically, it was hard to hide all of

(00:48):
this from her. I had tohide that I had a suitcase. I
had to hide that I had around trip flight because I even sent her
like my confirmation to Vegas. Itwas the craziest Today. I londed in
Las Vegas seven thirty in the morning, so i'd wake up at four.
I had to get ready for agraduation, pack address and heels and get
ready in the airport in Las Vegas. My friend picked me up. We

(01:08):
watched Lily's graduation, and I wentstraight to the airport and flew all day
to Michigan. You know good thingthat there's Wi Fi. And I was
just texting her randomly, like I'mat lunch with Lily. Now we're at
her graduation party. And I madeLily take a picture of herself at her
graduation party to trick my mom thatI took it. She believed the whole
thing. It was crazy. Fastforward to eleven PM. Eleven thirty PM

(01:32):
in Grand Rapids, Michigan. Mygodmother picked me up. I still call
her my godmother, even though I'mway over the age of eighteen. That's
just who she's always been to me. But anyways, I landed at eleven
thirty and she picked me up andwe had to drive an hour an hour
and ten minutes back to my housein Michigan. And I didn't realize about
the doors being locked. And Idon't know where a high to key is

(01:56):
or if they have a high tokey. Come to find out, we
don't. And I told my momshe should probably put something somewhere because of
any situation like this. So Igot to the house at about one and
we were throwing rocks at windows.We were calling my younger brother my mother.
My godmother at this point is exhaustedbecause she just drove an hour to

(02:21):
pick me up. She waited forme there, she drove me an hour
back. Now we're at this houseand it's one am, and she still
has a thirty minute drive home.My original plan, by the way,
was to just walk in the frontdoor and go to sleep and then surprise
her in the morning because I didn'twant to wake her up. Yeah,
I didn't go as planned. Wewere looking around for this like key.
I made my mom watch the camerasafter and it just looked so funny.

(02:45):
I was trying to break into myown house, so after calling her a
bunch of times, I was bangingon the door obviously, and the dog
started barking, so she looked ather phone because she was super scared.
She came upstairs at like one thirty, so like twenty five thirty minutes later,
and she was so happy. Mybrother woke up, came downstairs,
and they were kind of just likeannoyed because it's the middle of the night

(03:07):
for them. And yeah, Ifinally got in. The surprise went well.
And before I get into this episode, I just have to say the
craziest day of Mother's Day I everhad in my life and this will go
down in history as the best dayever. So it's Mother's Day. My

(03:27):
brother's girlfriend had just that week graduatedfrom nursing school, so she's a registered
nurse. My brother owns a landscapingcompany. They work like super hard.
They've been dating for five years.So on Mother's Day, my brother's like,
Hey, we have this house thatwe're going to go look at.
This is Sunday. They leave Mondayto go to Kazumel, Mexico for vacation

(03:47):
as Skuylar's gift to Hayley for agraduation present. So Sunday we go to
this open house and they put anoffer down. At this open house,
I have to go distract Hayley andtake pictures of her in these random areas
of this house, being like Ijust took these of Skyler, Like these
are the memories. Let's go tothe backyard real quick. Meanwhile, my

(04:11):
little brother is asking her father forhis permission to marry her. Guys,
I don't know what has happened tomy little brother in the past like two
three years, but he is likea totally different person. It's crazy.
Most of like my friends know,Skyler is this wild out of pocket,

(04:32):
kind of crazy guy, and Idon't really know what had happened to him,
but he is like a hard workinggentleman. All of a sudden,
it's crazy. I'm just like somind blown and proud of him. This
day was just crazy. So Skylergoes, Okay, let's go get a
ring. I'm like, you leavetomorrow, Like, what's going on right

(04:53):
now? So we leave this openhouse, we leave her family, he
says, yes, obviously the momknows. My mom knows. Now.
I've known for a long time,and I've secretly kind of told my mom
because I can't keep a secret.Yeah, it's like Mother's Day. My
mom wants to go bowling, butnow we have to go by this ring.
So we go to a couple ofthese places. Skyler picks out the
most beautiful ring ever, and everythingjust seemed to work out this day.

(05:17):
They accepted the offer on the house, we got the ring. They leave
the next day for Mexico, andmy little brother is now a fiance.
You guys, oh my gosh.I really hope that they can post the
pictures of the announcement before this episodecomes out, because then that would just
be you know, kind of meanof me. Yeah, it's honestly just

(05:38):
so crazy that I'm gonna now haveanother sister in law. The Jones name
is continuing on and in the future, my little brother is gonna be a
dad, and it's just crazy,like, oh my gosh, he is
twenty two years old. She Ithink is twenty one. Yeah, I'm
so happy for them. I justreally wanted to share that story because I

(05:58):
obviously couldn't keep it in anymore.Yeah, they obviously have to get these
pictures done and videos and post themand already told their friends and family.
So that's why you guys are obviouslynext on the list. But without further
ado, we're gonna get into mysocial media tips because that's what I'm good
at and I have been on socialmedia now for like ten fifteen years now,

(06:20):
so you guys can come to mefor all of your questions about literally
any social media platform. I cangive some good advice. So let's just
get into that right now. Allright, first question, what are your
tips to grow on social media?All right? My tips to grow on
social media? Number one, postingconsistently and following trends, because trends are

(06:46):
trends and they are trending and theygo viral and they're under one sound.
With most trends, you put yourown little twist on it, so it'll
be a prompt or a sound that'slike I never want that to happen again,
and you put your own little messageof what you don't want to ever
happen again. And those kinds ofthings really will get you in your account

(07:12):
viewed by more people, which meansmore engagement, more views, more followers.
I would always say doing trends isthe way to go, especially on
TikTok. I guess that is justfor TikTok right now, because I'm not
super invested in reels and I don'treally look at what's viral and going on
there because I feel like it's justcrazy stuff. And for TikTok, how

(07:35):
you can grow is definitely sticking tothe trends, changing it up, adding
your own little twist to it,and then how to grow on Snapchat.
I actually got a really good tipfrom someone while I was in Germany.
It was another creator. He saidthat when you're posting to Spotlight, that
means I think videos over three secondsor five seconds, I believe it's five

(07:56):
any video I take that I postto my story and it's over five seconds,
I am immediately share it to spotlightbecause spotlight can also boost your account.
It can get you more views,you can make money from it.
That's just like what I do,because why not. The button's like right
there, It's super easy to dothat. But one tip about how to
grow your account on Snapchat is whenyou see one of your spotlights getting more

(08:18):
than like a thousand to two thousandviews, keep checking it and you can
go and comment on your own spotlighthaving people follow you. Say if you
want more content like this, followme or add me on snap to see
more like this. Do your owncomment on your own video because if the
video is blowing up, people willobviously go to the comments and see what

(08:39):
people are commenting. Yeah, it'sjust a good way for people to go,
oh yeah, and like easily Ido follow you. That's a good
way to grow on Snapchat. Andwith YouTube, it's honestly just consistency.
Things change a lot on YouTube,but just staying consistent. I've recently started
to post more shorts and have reallydone well. So I would say just

(09:01):
to boost your account more, justto post more because not everyone can have
a twenty minute horizontal video every singleweek or twice a week or three times
a week. So in between thoselong form videos, make sure to do
some vertical videos some shorts between them, and that is definitely a good way
to grow. Also, just likebeing able to grow your engagement, like

(09:24):
your views on your whole channel,it boosts with shorts too, so it's
not just those long videos. Ifyou're posting one of those a week,
but then you're also posting four orsix or thirty shorts in a week,
it boosts the view count and itwill help you. So Instagram, though
Instagram is hard. I don't seemany people growing nowadays on Instagram. It's

(09:48):
definitely more hard to grow on Instagramthan any other platform. But posting on
TikTok I think does help boost yourInstagram and your Instagram following. So it's
kind of like all the those otherthings you do. People will go to
your Instagram because it's kind of thatfirst thing that people go to after they've
found you on something else. They'relike, oh, what's her Instagram?

(10:09):
They see a TikTok video, what'sthe Instagram? They follow you on snap,
I need to add her on theInstagram, so it's kind of like
all those other things lead to growthon Instagram, and just keep posting stories.
Go live. Not a lot ofpeople are going live on Instagram,
so it's not so saturated there.So just try to, like, if
you're really going into this, tryto post all the same content on all

(10:33):
these other platforms. That's how yougrow, That's how you don't stress yourself
out freaking out about all this content, all these old videos that you have,
Load them all up on all theseother platforms. It's true that like
most of these creators nowadays, justlike don't run out of content, especially
like with my podcast, I havetwenty to thirty to forty minutes each week.

(10:56):
All of this chopped up is likea million things of content. It's
so much. So never think thatyou just like don't have a video post
because if you can't think of something, just look at your old stuff on
your phone and your videos album.You'll find something to just get something out
there. So yeah, those aremy tips on how to Girl. Number

(11:22):
two is how do you get theconfidence to be on camera? This honestly
just comes from a very young agefrom my perspective, I've always loved to
just dance and be an extrovert andbe in front of the camera and make
my mom and my dad watch medance in the kitchen for hours and hours,
and it just made me want tofilm and be the star and all

(11:46):
these videos and have people take picturesand videos of me while I was dancing
at such a young age. Sothat's so that's where it comes from with
me. I have always had theconfidence like that, and of course it
has gone up and down throughout theyears with things that I have had to
go through on social media and hateand bullies and everything like that. At

(12:07):
the end of the day, it'swhat I truly love to do, so
it's something I have to do.I can't just not do it no matter
how I feel. I have tocome to my podcast, I have to
post on Instagram. I have todo my Snapchat thirty to fifty frames every
single day. I just have todo it. It's my job. I
have no problem with it because I'vealways just loved to entertain and be creative.

(12:30):
I don't really know how to giveadvice on this, but my best
advice would be to just film yourself. You don't always have to post stuff,
but I would say getting comfortable,like slowly. If you're not the
type how I was when I wasyoung, filming myself every second and posting
everything and annoying people with how muchI used to post on Instagram. It

(12:52):
is harder nowadays and there's so muchmore competition out there, So I would
just say, like slowly doing itby yourself, getting more comfortable taking pictures
and knowing your poses and your angles, all of that stuff will lead to
becoming more confident. So just startlittle by little and you will get there.

(13:13):
Sometimes it's literally just a different angle, a different background or something like
that. Just do some little tweaks. You should be able to figure it
out and your confidence will continue toget better and better. It's not an
overnight thing, so again I wouldjust say, go slow with it,
get comfortable, and you got it. This person asked what is your top

(13:35):
one favorite social media to use?I would say my favorite to use would
have to be TikTok. I lovewatching videos. I love being on TikTok.
I think it's so funny. Ilove watching the food videos and the
cat videos and sharing them with myfriends. I just love everything about it.
I feel like people's TikTok comments arereally funny to look at. It's
definitely my favorite social media platform.All right, this one is a little

(14:00):
little bit of tea in it.What platforms generate the most income? Huh,
Well, I yesterday just left theTikTok creator fund. I will say
I made a lot less than Idid prior to the creator fund changing.
It used to be just by likesor something, and the video could be

(14:22):
any length, and then they changedit to videos over one minute. So
prior to that, I would makea lot of money on TikTok. Then
it was just hard to make theone minute videos. It was hard to
keep people's attention throughout the minute.People were so used to like seven nine
second long tiktoks and those would makeme money. And then you were so

(14:43):
much easier to do. So TikTokchanged and I was in it for exactly
a year, which is crazy.It showed me like what day I joined,
and I was like, that's crazybecause I haven't even ever looked at
how much I made. It justlike goes to my PayPal. I closed
it out and I was like,oh my, oh my gosh, what
is this PayPal, Like, whatis this connected to I had an old

(15:03):
PayPal account. Oh, I guessI have some money sitting in here.
Let me just transfer that out.It was not a lot, I'll say
in one year it was under thirtythousand dollars and I used to make close
to that, like every three monthsor something on the old TikTok creator Fund.
So it was a lot less andit was still good. But I

(15:28):
would rather be able to get moreviews and more engagement than make money on
these videos. Because a lot ofpeople and creators have been leaving the Creator
Fund or never even joined it becauseit shadow bands your videos. It was
really negatively impacting my account. Andso I'm testing it out. I might
rejoin it, I might not,but I'm just testing it out right now

(15:50):
to see how my videos are goingto perform. I would rather have more
views and more engagement and more branddeals and not have the Creator Fund income.
Yeah, I would say it usedto be TikTok, and now that
I'm not in the Creator Fund,I won't make money at all from TikTok
views or videos or likes or anythinglike that. I do have a live

(16:11):
subscription on TikTok, and I doearn money from gifts, and I have
a TikTok subscription now, so youguys can go join that if you would
like. But right now, that'sthe platform I make the least amount of
money on, I would say,but Snapchat and YouTube definitely make more money
for me. So if you wantto start doing anything, I would suggest
Snapchat. I don't know what youneed to qualify to earn income on Snapchat,

(16:36):
but just try to look that up. If you are a small creator
a big creator, just try itout. Post like thirty to fifty frames
a single day on your Snapchat storyand post a lot of spotlight videos,
post like ten a day. Yeah, those are the platforms that make me
the most income. Next one,how do you edit your TikTok videos and
what are good editing apps? Iedit all of my TikTok videos mainly on

(16:59):
that t TikTok app. I justsplit them and crop them down. And
I don't really do much to myvideos. If I'm doing a brand deal
or I need to add something ora song or anything like that, I
use cap cut or in shaw Ibelieve it's called cap cut is really good.
A lot of people use that.Most people use that for all of
their TikTok videos. I'm not toosure about all the cool things that that

(17:22):
app has to offer, but justcheck it out. If you want to
start editing your TikTok videos, Iwould recommend cap cut. Next one is
how do you get more engagement.We've kind of already talked about this,
but consistency on every single app iskey. Posting all the trends, doing
all of the trends, and doingthem quick. Try not to wait three

(17:42):
or four days. Like, ifyou see something and it has one thousand,
two thousand videos and most of themare in the past three days to
a week, hop on it rightaway. Don't wait because your video will
already be there when everyone else isstarting to see it. So just trying
to be up to date on thesetrends will really help your account grow.

(18:03):
Last question is how often should Ipost? Again, We've kind of said
that, but as the schedule thatI try to stick to is thirty frames
a day on Snapchat, as manyspotlights as I can post Instagram, you
should do four Instagram posts a week. You should post at least four times
on your story. You should tryto go live at least twice a week.

(18:26):
And reels is what I should beworking on, and that should be
like the next thing I really poston. But that should be at least
every single day. And you don'thave to post them all to your grid.
You can hide them from your gridand just post them as real.
Stuff like that will just really help. It's consistency on everything. As many
times as you can just post.You're supposed to annoy people with your face

(18:48):
and your name. Look at JojoSiwa everyone. The more you do and
the more your name is out there, the more you're just talked about,
and the more people know you followyou. It's the best way to go.
It's like a pr move. Comeon, So just annoy people with
your face and that's the best wayto go. That was an actually amazing

(19:15):
episode, you guys. I thoughtthat that was so much fun. I
love giving advice on social media because, like I said, I've been doing
it for so long. I feellike I am a good person to come
to with this stuff because I've donepanels for these social media apps and given
them advice on how to make theirapp better and be more involved with the

(19:36):
creators. So I've worked with Snapchatand Instagram and YouTube Yeah, I've helped
these apps and I tell them kindof the same thing I'm telling you guys.
So I feel pretty seasoned in thisarea. And I really hope that
you guys liked it. And ifyou took one thing from this video,
just try to be consistent with socialmedia. If this is what you want
to do, don't let anyone tryto get in your head or stop you.

(19:57):
Don't let any of the bully getto you. Just do your own
thing and be yourself. Yeah,those are my tips and tricks for social
media. Thanks for watching you guys. Bye, you've been listening to the
Jordan Jones podcast. Jordan's passion isto inspire, relate, and give you

(20:18):
that much needed one hour escape fromlife's everyday struggles, your family, and
We're so glad you're here. Makesure to like, rate, review,
and subscribe. We'll be back soon, but in the meantime find us on
YouTube, TikTok and Instagram at JordanJones j O r d yn. This

(20:41):
production is brought to you by StrawhutMedia, hosted by Jordan Jones, Produced
by Ryan Tillotson, edited by DanielFerrera. Additional production help by Carolyn Mendoza,
Ali Ahmed and Samir Gonchi. Keepshunning right like that diamond you are,
and see you next time on theJordan Jolles Podcast
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