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August 18, 2025 71 mins

It was one of the coolest jobs you could get in the 2000s. The swoopy bangs. The gold lamé leggings. The sexually charged ads. American Apparel wasn’t just a brand — it was a vibe. And today’s guest, Zsuzsi was on the front lines of it all. From art school to assistant manager to overseeing a hot New York City store, she was living the dream… until it started to feel more like a fever dream — and eventually, a cult. 


Today’s story is about what happens when the "American dream" disguises exploitation in trendy cotton basics — and how one man's charisma fueled a culture of unchecked abuse, manipulation, humiliation, and grooming… all hidden behind the label “Made in the USA.”


And the worst part? He’s still at it.


___


COME SEE US LIVE!!!

Los Angeles • September 9, 2025

With special guest: comedian Moses Storm

@ Dynasty Typewriter

VIP “Meet & Greet” tickets available!

Not in LA? No prob — livestream available too!


Follow Us for More Culty Content:

Instagram & TikTok → @wasiinacult

Find Zsuzsi: @hdbyz & @hellozhia / https://www.hdbyz.com & https://www.hellozhia.com


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