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August 8, 2024 12 mins
Ashley Adamson, formerly of the Pac-12 Network and now with the Big Ten Network, joins Dave Softy Mahler and Dick Fain to talk about the Pac-12 falling apart and folks from her former employer, the move to the Big Ten for many, and Jedd Fisch with UW.
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Episode Transcript

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Speaker 1 (00:00):
Our nounst up coverage Joke Seahawks training Camp continues from
the Virginia Mason Athletics Center, brought to you by Northwest
Handling Systems and the twenty twenty four Boeing Classic Gaugus
fifth through the eleven now Beck to Saftian Dick Gun
Sports Radio ninety three point three kjr FM.

Speaker 2 (00:19):
Hey, speaking of the Boeing Classic, big thanks to them
for helping sponsor our Seahawks training camp. Coverage will be
out there tomorrow, by the way, starting at noon with
the in for and s. Fred Couple is going to
join us tonight six pm on the radio show Full Disclaimer.
Had a conversation with him at nine o'clock this morning
because he was getting ready for the pro am today
over at the Ridge. So we will hear from Boom Boom,

(00:40):
a guy who's been outspoken about live for sure. Would
he welcome a live presence at Chambers Bay. We'll find
out coming up at six pm tonight, but joining us
right now on the radio show. I am so thrilled
for her and her family that she was able to
land with the Big ten network, a staple on the
PAC twelve network along with Roth and all our friends,

(01:01):
the yammer, Nigel Burton, all those fine people over there,
our friend Ashley Adamson with us right now on the
radio show. Ash How are you? What's going on?

Speaker 3 (01:11):
I'm doing great. It is awesome to finally be with you.
I feel like we've been trying to make this happen
for a little bit, so I'm glad it worked out
and happy to be here. How are you guys doing.
I'm good.

Speaker 2 (01:21):
I was gonna say you're in demand. We've been getting
trying to get you on the show for like months now.
She's the hardest guest the book. She's been ghosting me,
blowing me off, all kinds of stuff.

Speaker 4 (01:31):
Did work?

Speaker 3 (01:32):
Yeah, you know you gotta keep you gotta leave it
wanting something more. You know you can't say yes right away.
You got it. No, it's great to be here and
I'm I'm happy to be chat with you guys.

Speaker 2 (01:42):
Before we talk about your new role with the Big ten.
I feel like we haven't even put a bow on
the Pac twelve network and I'm watching live that night
when you guys went dart for the final time, when
the word came out that the network was eventually gonna
go away, the conference was eventually going to go away,
take us behind the scenes and talk about what that
was like in those offices down there in California.

Speaker 3 (02:06):
Yeah. I mean it's hard to explain, and it's also
everything you would expect. I think the thing I have
a lot of pride in is that I didn't know
when we found out almost exactly a year ago, as
August fourth, was when you know, we realized that this
thing wasn't wasn't going to move forward. I didn't know
what the next year was going to look like. I

(02:26):
knew that we were going to need to continue. We
had a commitment to fulfill of eight hundred and fifty
live events and a certain amount of sponsored shows that
we had to get on the air, and it was
just like looking around, going how are we going to
keep this thing together? And we did, and I think
instead of you know, there were some people, of course,
that left for great opportunities, and I was so glad that,

(02:47):
you know, for every single one of my friends that
found their next thing was it was wonderful to see.
But for those who stayed through to the end, there
was something really special about being able to be a
part of this and knowing that the end was coming.
I mean, you guys know, in this industry, you don't
usually have a year to say goodbye. So there are
benefits of that, even though it's hard and you know

(03:07):
you're going through publicly losing your job, and people were
like ninety nine point nine percent of people were so kind,
and the fans that I got to meet and connect with,
it was the feeling. And I talked to Yoga. I
was like, so people could get the channel, people did
watch like this is uh, this was the thing that
we were doing that mattered. And so it was kind
of a long, extended goodbye, and I just got to

(03:29):
appreciate it more because when you're going from from game
to game and show to show, sometimes it's hard to
stop and just realize how lucky you are. But when
you know that every single one is your last, and
with this group of people, it made it more special.
So in a weird way, it was the hardest, but
it was by far my favorite year that I had
at the network was this last year, the twelve one.

Speaker 4 (03:50):
The only thing I can equate to it as far
as what we've maybe experienced here in Seattle is the
loss of the Sonics, And I remember I was. I
was in for a long period of time when the
writing was kind of on the wall, I still didn't
believe it was going to happen. Were you kind of
there or did you feel like, now this is this
is going to happen, this conference is going to fall apart.

Speaker 3 (04:12):
No, I say the same exact thing. I think we
were still in denial even when we knew that, Like
even after August fourth, there were times that I would
just look around and be like, is this really happening?
Like is is this league that was one hundred and
eight years old and has won more titles than any
of that You just it doesn't compute in your brain,
like it doesn't make sense that it could actually happen.

(04:32):
So I think I was in denial, you know whatever
the stages of grief are, Like, denial lasted a while,
and I think leading up to it, you know, the
date was always circled when we when we first launched
the network, and with every you know, contract that I
ever signed, it was the summer of twenty twenty four
was always what we were pointing to because that was,

(04:55):
you know, the big gamble that Larry'scott took when you
started the network and have them be wholly owned by
the conference and didn't partner with anybody else. Was that
this was going to be kind of the payoff, is
that we were going to be able to see what
it meant to own all of the assets, and it
never got there. The rug was was, you know, kind
of pulled out from underneath, and don't we don't need
to rehash the story of how it all went down.
But I think that it was always it was for

(05:20):
so long we were kind of looking towards this summer
and then all of a sudden it got here and
it felt like, wait a minute, this is there's no
way that this is the ending. Like there's just there's
no way that this is actually it. So I will
say I have some dear friends Teresa Gould, who's the
commissioner now, and you know Washington State and Oregon State.
I look at those two teams. I will never cheer

(05:40):
for two teams their programs harder than I do than
those two universities. Like they got just such a raw
end of the deal because of where their TV you know,
the TV market that they happen to be in. But
I there's a lot of really good people who are
still a part of that place and moving it forward,
and there's some brilliant people there and I'm excited to
see for them what, you know, what's going to happen

(06:01):
and where things land, because the story on that end
isn't over yet. I mean, the fact was, we know it,
it doesn't exist. But this thing, you guys know what,
this thing isn't done, like we're not just the dusts
have not settled.

Speaker 2 (06:11):
I don't even know if we're done in our conference.
I mean, who knows where the hell you double in
seventy years. I mean, this is just crazy. But actually
Adamson's with us, and I think the last time I
saw you was pust More to media buffet after the
Michigan game at the hotel, just stuff on our faces,
getting whatever we could out of that thing. They had
lobster steaks, sushi was tremendous. And I'm wondering if we'll
see the same kind of thing in the Big Ten.

(06:31):
I mean, who would have thought that's a conference game
now between you dub and Michigan. So tell people kind
of what you've observed from the Big Ten, the way
they do things. Maybe a certain story or anecdote about
what fans should expect versus what we're used to here.

Speaker 3 (06:47):
Yeah, it's a good question, and I mean there's a
lot of different ways to answer that. I will say
from I'll start with the fan perspective. I think the
obvious things right are there's going to be new teams
and new traditions and new venue. Is that you know
the Huskies are going to go play in that are
going to be really cool. I cannot wait. I hope
everybody is going to, you know, figure out a way
to get to Penn State for the white Out in November.

(07:09):
I think the fact that Washington has is that they're
the white out game. That's going to be an experience
that will be unlike anything else. But I just I
think from the fan perspective, it's reinvigorating because you know,
it's a whole new it's a whole new slate. I
think Jetfish called it the trifective change. It's the whole
new coaching staff. It's almost an entirely remade roster and
at the new conference. So there's a lot of newness

(07:31):
and a lot of excitement. I think from my perspective,
you know, because I haven't, I hadn't this is the
first time I've been a part of a different organization
in twelve years. So it's I'm still you know, kind
of the new guy. But what has been really you know, personally,
it's just been really nice that from a personal standpoint,
I have felt like this is home. I've felt like

(07:52):
it's all new, but it feels so familiar. And part
of that is I you know, I lived in Oubura,
Michigan as a kid for about ten years, and I'm
really familiar with a lot of Bigson programs. I worked
in Indianapolis before i started the PAC twelve, so I've
covered a lot of these programs and you know, knew
Indi well when we were back there for media days.
So's it's a first class, you know, group of people
in the leadership. Tony Petiti, the commissioner there. I have

(08:14):
a lot of friends who used to work with him
at MLB Network and know him from over the years,
and I have yet to meet someone who doesn't think
that he's one of the most brilliant, you know minds
in the in the industry. And he has a TV background,
which is you know, critical for that role now. It
didn't used to be, but it is now. The Commerce commissioner.
So it has been really special to kind of learn

(08:35):
and see how they do it. And you know, there
are some things that, of course are different, but for
the most part it does. It does feel really familiar
in a great way.

Speaker 4 (08:45):
As if you'd told me the day Jedfish was hired
that six and a half months in he would have
a top twelve transfer class in twenty twenty four and
a top twenty recruiting class in twenty twenty five, I
don't think out have believe you, but I tell you what,
I'd have been thrilled. So talk about what he's done
in his first half year as a coach withou didn't coach.

Speaker 3 (09:02):
In a game yet, Yeah, I mean we saw it
at Arizona and that was the thing. And I remember
when he got hired, there was a lot of questions around, Okay,
this is a guy who's been a lot of different places.
He's yeah, he's got great NFL contacts and he's been there,
are all these different programs and done that. But this
is his first true head coaching job and is the

(09:22):
plan that he has said that he has is it
going to work? And it was very clear that it did.
I mean he came in he's I remember talking to
him when he was the UC Alien room coach, Like,
this man has had a plan for when he's had
a chance to run his own program because he learned
from so many different people how to do it, and
he saw what he wanted to do, and he saw
what he didn't want to do. So this is somebody

(09:43):
who was so intentionally when he went to Arizona. You
know that first year they go one and eleven. We
were actually at that game where they beat Cal. It was,
you know, Cal's roster was completely decimated from COVID cases
and it was this moment that I remember seeing him
and going, Okay, that's like that is a thing a moment,
and then all of a sudden you look at what
he was doing. And two years after that they win

(10:04):
ten games in their ranked eleventh in the country to
finish out the season, Like it was such a fast turnaround.
So when I think about Jed Fish in twenty twenty four,
he's one of the best coaches you could ask for
because he knows how to go to the portal, he
knows how to recruit, and he knows how to create
energy around a program that is masterful I mean the
things that he thinks about that aren't just the x's

(10:25):
and o's. And of course he's you know, he's got
a staff and he's brilliant at that, and he's going
to be calling plays and he's going. But he gets
the energy going and he gets the community involved, and
from there is no detail that is too small. I mean,
the guys on the team told me, like, we've never
eaten better. We've come in and he's revamped the meals.
We now are fed all the time, like almost to

(10:45):
the point that it's like too much food, Like there's
just too much good food around all the time. I'm like,
that seems like a good problem to have. When the
facilities we were just there last week and you know,
showing us kind of we got to sneak peek at
the weight room, you know, reboot and they're bill in
a room called the fifth Quarter that next time you
are on campus, just go make sure you go see
that room. It every detail matters, And so I think

(11:07):
for Jed Fish, I just it's been cool to watch
him and his path and his journey and now seeing
him at Washington and one of the things that he
told us on the show he said, you know, it
is different being a head coach for the second time
because you know, you know, you've been through this before,
and yeah, it's different. It's a different place, but so
much of what you know the first time that you're
a head coach. You're experiencing things for the first time

(11:29):
that you think you know how you're going to handle,
but you don't actually do that until the fires come
across your desk. So he feels I mean, it just
seems like everything that I've been around, he's he's confident,
he's comfortable, and he's bringing in dudes. I think that
you know, this thing is going to be fun to watch,
no doubt.

Speaker 2 (11:45):
Hey, fun to watch you Land of the Big ten Network.
It's going to have a real familiar feel for us
seeing you and Yogi on there. So best of luck
and we'll talk very soon.

Speaker 3 (11:53):
Right, You guys are the best. Thanks for having me on.
I appreciate it.

Speaker 4 (11:57):
You bet.

Speaker 2 (11:57):
Ashley Adamson, formerly in the Pac twelve network, now with
the Big ten Network. We're going to break a little
fun with audio. Fred Kupples will join as well. At
six on ninety three three kJ RFM
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