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June 11, 2025 15 mins
Washington Huskies football Head Coach Jedd Fisch joins Dave Softy Mahler and Dick Fain to talk about the new system around paying players after the legal ruling last week, how Seattle factors in, Dawgs Unleashed, UW’s place in the Big Ten, and any concerns.
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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Well, we're going to talk to Jed Fish about all
that he's walking in right now, and obviously your life
is totally first of all, get to see you, grab
that chare right there. A lot has changed since last
week with this house settlement, my friend, that I just
kind of wonder how the world has changed for you
since the announcement that we had last week regarding the
future of your sport.

Speaker 2 (00:20):
Good to see you, man, I'm doing great. Thanks for
having me six oh seven Friday night. Man, everything changed unbelievable.
So how much of your job?

Speaker 1 (00:29):
I always joke I know Dick feels the same way that,
like ninety percent of what I do before three o'clock
every day.

Speaker 3 (00:36):
Has nothing to do with what's happening on the radio.
What about you?

Speaker 1 (00:40):
How much are you actually able to teach the game
of football coach football right now versus managing all this
other stuff happening around the game.

Speaker 2 (00:49):
Yeah, well, I think right now we're in a situation
where this time of year, we need our guys focusing
on getting bigger, stronger, faster and working with our strength coaches,
working with our trainers and working with are specialists in
that regard and as a coaching staff. We have got
to focus in on how we can sustain the success

(01:10):
that we started having last season and how we can
build off of it by bringing better players in and
continuing to build through the recruiting process, which is a
huge part of June, and then on top of that
professional development and on top of that football, but knowing
that when training camp starts, you know, you go from
an eighty twenty non football world to an eighty to
a ninety five to five football world with realizing that

(01:34):
you still got to recruit and you still got to
keep your players.

Speaker 4 (01:37):
This post settlement world that we belong in now. I
think most Tuski fans would agree it's a better system
than it was before, but maybe explain why it's a
better system than the wild west we've had the last
thirty six months.

Speaker 5 (01:50):
Well.

Speaker 2 (01:50):
I think we all like regulations to some degree. We
all like to know what's what's legal, what's not legal,
what's a rule, what's not a rule? We all know,
we all kind of want to be able to drive
in between the lines and understand what the competition is
doing and understand that they'll be held accountable in the
same way we'll be held accountable and what none of
us want is certain places holding guys accountable differently.

Speaker 5 (02:13):
And this new world.

Speaker 2 (02:15):
Order that I call it is working extremely hard to
hold everybody to the same standards and hold everyone to
the same regulations, which in my opinion, gives Washington.

Speaker 5 (02:27):
A huge advantage.

Speaker 2 (02:29):
Why we're in Seattle and we have we're in the
forefront in regards to revenue share to begin with, we're
gonna max it out. We're gonna be at the top.
We're gonna do exactly what we're allowed to do, which
is twenty point five million. We're going to max it
out for football like every other Big ten program does
at the seventy five percent level. We're going to put

(02:51):
ourselves in a position where outside of revenue share, we
can absolutely benefit from this new nil go program and
this new using dogs unleashed and using the community of
Seattle to benefit our players. And they can do that
in so many ways.

Speaker 4 (03:09):
Soft and I've had this ongoing debate about the level
of passion for Husky football and then what does that
mean leading to the money. But in this new world,
does the level of passion matter as much Because a
lot of times you're just going to businesses and saying,
here's how Jonah Coleman can help you. Here's how can
you help Jonah Coleman. So is it now the size

(03:32):
of the city of Seattle and the wealth of the
city Seattle much more important than it was before.

Speaker 5 (03:37):
Yeah.

Speaker 2 (03:38):
I think where we ran into some issues is you know,
there's a lot of wealth in Seattle, right, but there's
also a lot of philanthropic needs and a lot of
giving to a lot of different places, and a lot
of it was personal giving. This is now corporate marketing dollars.
And now you have opportunities for people to use their

(03:59):
marketing dollars, not their personal wealth, to be giving out
to work deals with the nil that you're able to
use and take advantage of. Hey, this player is available
to market for you. In turn, you can use your
marketing dollars to help support that player.

Speaker 5 (04:18):
And we don't have to worry about convincing you.

Speaker 2 (04:21):
If you make a personal donation, it's a five to
one C three and it goes to this and they'll
go to the Boys and Girls Club and tell this
whole long story.

Speaker 5 (04:28):
The story is very simple.

Speaker 2 (04:29):
If you're somebody that if you own a restaurant and
you want Jonah Coleman or Demon Williams to be an
ambassador to your restaurant.

Speaker 5 (04:37):
Yeah, we can make that deal happen.

Speaker 3 (04:38):
Right right.

Speaker 1 (04:39):
What about fans that don't own businesses, because in the
Mad Like Futures era, it was hey, sign up, Dick
and I are both members, give us two fifty a month,
will send you a sweatshirt. Yeah right, I got my
hoodie last week. And then we'll flip around and we'll
give that money to the players. Well, now the players
have to do something for the money. Now, there is
an oversight it's called Deloitte, by the way, and the

(05:00):
nil go and the algorithm that approves all this stuff
to make sure kids aren't watching grass grow or pain
dry for their dollar. So what can the average fan
that doesn't own a business do?

Speaker 5 (05:12):
Yeah, well, memberships.

Speaker 2 (05:13):
I think we're going to try to continue Okay, okay,
that's number one, because we're still unsure of what opportunities
we can continue to make through mole Like Futures.

Speaker 5 (05:23):
That's number one.

Speaker 2 (05:23):
Number two, they can create opportunities that they might find
in a way to help our kids, whether that be
giving through the go Big campaign, maybe it's going giving
a finding a smaller deal right, a smaller deal that
might help one kid. You know, there's so many opportunities

(05:44):
out there. Hey, bring a kid to a birthday party,
like you could do things now that you never could
have done.

Speaker 5 (05:51):
That I believe and what people.

Speaker 2 (05:54):
Don't understand, and I hope that the listeners understand. Kids
want to be appreciated. It's not always about the most
amount of money. It's about the opportunity to be appreciated
for who they are and what they're giving to the community.
We believe we have the best fan base. We believe
there's a reason why we've won twenty games in a

(06:14):
row six since I've been here, but you know, fourteen
prior to our arrival, and we can continue to fight
and compete in that space.

Speaker 5 (06:23):
Yeah, and that should be great.

Speaker 1 (06:24):
Well, you just said there is intriguing because you don't
need to be an owner of a fortune five hundred
company or a CEO to be a part of this.
And what you just said is great. If you've got
a seven or eight year old kid who's got a
favorite husky and you want to pay him to come
to your kid's birthday party, call Dogs Unleashed. If you've
got a group of golf Buddies and you want to
impress him and have Denzel Boston come down, play around

(06:47):
of golf or talk to your golf club, call Dougs Unleashed,
and you can pay these players now to come to
appearances like this, and you can do it through the university.

Speaker 2 (06:55):
That's exactly right, And that's exactly where I believe when
you're in the this type a city, you know, with
all of these people and all these opportunities, it's just
better than being in a small town.

Speaker 3 (07:05):
I love that.

Speaker 5 (07:06):
Right.

Speaker 4 (07:06):
So the money, the pot of money that has been
going to Montlake futures, the memberships, like Softie and myself like,
where does that money go now? And does it just
transfer over to Dogs Unleased membership or or it doesn't
seem like Dogs un least you got this pot because
they're just like a marketing arm, right, So where does
that money go that's currently there in the pot?

Speaker 5 (07:27):
Yeah?

Speaker 2 (07:27):
Well, what the goal has been, and what you've read
a lot of is the idea was to try to
use all of that money by June thirtieth. Okay, okay,
And what we're really asking for is anybody that does
want to help in this short term donate to Montley
futures by June thirtieth. Got it like, we'll take as

(07:49):
much as humanly possible before June thirtieth to be able
to take care of really closing up shop and finishing
all of our expenses, and that's player expense as well.
So anything that we could get by June thirtieth is
the key.

Speaker 3 (08:03):
Do the memberships end June thirtieth.

Speaker 2 (08:05):
Not at this point. At this point, the memberships will
continue on until we have a better understanding of you know,
how we got to keep the lights on still, right,
We got to understand what it's going to take to,
you know, if make sure that this is all working properly,
and then I think we'll probably figure out to bring
it in house to make a dog's on leash membership.

Speaker 1 (08:25):
Well, Jed, you mentioned the seventy five percent of twenty
point five, which technically is fifteen point three million dollars
going towards your football team minimum. That's the amount of
money the school will divert that from the athletic department
and dole that out to players as compensation for playing
football at Washington. They still get their scholarships, they get
everything comes along with that training table.

Speaker 3 (08:44):
The food, all that stuff. Then on top of that,
we got.

Speaker 1 (08:47):
Recruits that say, Okay, that's fine, but I'm getting the
same deal from Oregon or I'm getting the same deal
from usc What can you give me an nil money
an endorsement money to spruce up the pot a little bit?

Speaker 3 (08:59):
So how much do we need, honestly? How much?

Speaker 1 (09:03):
Like there's reports of Texas spending forty million on their roster.
That was pre June thirty, obviously before all this stuff
came just yeah, maybe, I mean, do we need fifty
million dollars total when we include endorsement dollars going to players?

Speaker 3 (09:17):
Do you need one hundred million? I mean, what kind
of world are we living in here right now?

Speaker 5 (09:21):
No? I don't.

Speaker 2 (09:22):
I don't think we're living in that world just yet.
I saw Texas Tech is talking about fifty five million
dollars right now with the That was the latest number
I saw this morning.

Speaker 3 (09:31):
That's just for softball, by the way.

Speaker 2 (09:32):
Yeah, right, I think we're in a situation where it's
gonna it's gonna get back to some form of norm
where you're gonna have a great revenue shared deal.

Speaker 5 (09:44):
Right.

Speaker 2 (09:44):
I don't think anyone understands what that that world really
looks like within the cap, got it, but we got
twenty point five million. That's called fifteen million for football,
you know, fifteen and a half whatever it is.

Speaker 5 (09:56):
I mean an NFL team.

Speaker 2 (09:57):
Is two hindred and seventy six million dollars, right, so
so you know your fourth or fifth receiver might make
fifteen million dollars. So in this world, we've got to
figure out how do we take that, understand our situation
and then add to it, whether that be add three
million at five million dollars in deals per year to

(10:18):
be able to really make this opportunity for our kids
that they don't even consider going anywhere else. And you know,
it's a car. How do you value a car? Do
you value a monthly deal a yearly deal?

Speaker 5 (10:31):
I don't know. I just know this.

Speaker 2 (10:33):
I know that we've got to be able to use
the community that we have here in Seattle to the
best of our advantage. And we all want winners. We
all want to show up on Saturday and watch wins,
but we also want to turn on the TV and
watch us win on the road. And to do that,
we're going to have to have a great investment from
our community and hopefully we'll be able to provide for

(10:55):
our community, elite players that can go out there and
be great advertisers for.

Speaker 4 (11:01):
Where we ranked before in the nil era, in the
big ten, you know where the I've heard fifth, sixth, seventh,
somewhere in there, and the am I am I.

Speaker 3 (11:10):
Maybe stretching it. I don't know.

Speaker 4 (11:11):
I mean, is there a better chance now that we're
not you know, second fiddle, quote unquote, that we're up
there with Oregon, Michigan, Ohio State.

Speaker 2 (11:22):
If everyone plays by the rules and the rules are
how they're defined, I think we should be in the
top five in the country.

Speaker 3 (11:27):
Wow.

Speaker 2 (11:28):
I just think we're thirty miles away from twelve fortune
five hundred companies from our campus. I mean, we're talking
about Costco and Amazon and Starbucks and Alaska and T Mobile,
and I mean, it's an amazing situation Microsoft that we
can we can be leaked in this category. Now, there's
no reason. If this rules and the way they're going

(11:51):
to be allegedly talked about and be you know, make
sure that they're done properly, there's no way that we can.

Speaker 5 (12:00):
Be beat by small town colleges. There's just no way.

Speaker 2 (12:03):
Right, So, if it's not regulated properly, we can be,
but if it's regulated properly, there's just no way.

Speaker 3 (12:08):
Yeah, are you worried about cheating returning?

Speaker 2 (12:11):
I always worry about cheating returning. That's why you know
the league that plays on Sundays do it so well. Yeah,
they don't allow you to cheat and they hold you
to an accountability level that's extremely high.

Speaker 3 (12:22):
Cannot be done here.

Speaker 2 (12:23):
It has to be done, and there's no reason why
it shouldn't be done. Like, why would we ever want
to be in a situation where we're either accepting or
allowing cheating or being okay with cheating, Like, how about
just no cheating, no, no tampering, no cheating you know
you and be held accountable for your mistakes.

Speaker 1 (12:42):
Be fun jed before you go jed fish with us
in studio, and again, thanks for doing this man. But
you know, one of the things that's been frustrating me
is that I'd like to see some kind of a
commitment by the players to multi year contracts, so we're
not looking at guys taking off and everything turning. Danny
Sprinkle's got twelve new guys. I mean, nobody even knows
the team. For crying out loud like, for example, Demon's

(13:04):
deal for this year is done, but it's not done
for twenty twenty six as far as I know, or
is it?

Speaker 3 (13:09):
I mean, you give me those eyes. We have multi
year deals, we do, Okay, does your quarterback have one?

Speaker 5 (13:17):
Yeah? He does.

Speaker 4 (13:19):
Stop they can stop worrying now because even freaking out
about it from I mean, but.

Speaker 1 (13:23):
For me, jeded is a concern because I think if
if I'm a guy like that, I need to be
convinced to do a multi year deal. Why would I
do a multi year deal when every year I can
become a free agent and the market can speak for itself.

Speaker 3 (13:36):
So how do we get to that point.

Speaker 1 (13:38):
Where we are no longer worried that, Hey, if Demon
balls out, man, Ohio State's gonna come knocking on the door.
USC is gonna come knock and blah blah. I'm just
talking about your quarterback because he's the most high profile guy.
But how do we get to that point where these
players are locked in for three four years?

Speaker 5 (13:55):
My goal is to get to the point that they don't.

Speaker 2 (13:57):
We don't even say why would Ohio State or USC
We're Washington, why would he listen? We have to get
to the point that we all see Washington in that
same conversation, and that there is no more money being
offered by other programs because we have all those NIL
opportunities here. We have the same revenue shared dollars. There's

(14:19):
not one more revenue shared dollar that those other programs
have that we don't have, So revenue shared to revenue share,
it's exactly the same. Now you're looking at NIL. I
believe if Seattle Rally's behind our players, there is absolutely
nothing that's going to stop our guys from being able
to be as competitive in that space. And then finally,

(14:39):
I believe that our coaching and the way we do
things here, the way we run our program, that players
are going to want to stay. So my hope is
that we can get multiple players on a multiple, multiple
year contracts. And our goal is that when we when
we sign kids and when we commit to kids, that
they commit back to us.

Speaker 5 (14:57):
And that's why I love our players and our team
right now.

Speaker 2 (15:00):
And that's why in April, what do we have two
guys that go in the portal and you know, and
those were decisions that were made way before, and I
hope we continue that trend where eighty five to ninety five.

Speaker 5 (15:13):
Percent of our team returns every year, and.

Speaker 2 (15:15):
The guys that go in the portal are the guys
that really don't feel like they can play here.

Speaker 3 (15:18):
All right, next time we talk, we'll talk some football.

Speaker 1 (15:20):
Yeah, alright, please, all right, we'll do it then, great stuff,
Thanks for doing this, man, appreciate it said, all right,
thank you. Jetfish with us in studio for a few
We're going to break a lot more to get to
on a busy, busy Wednesday right here on ninety three
three KJRFM.
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