June 10, 2025 • 19 mins
Jon Wilner of The San Jose Mercury News and Wilner Hotline joins Dave Softy Mahler and Dick Fain to talk about the House Settlement news and what it means for new NIL rules in college sports, football schools versus basketball schools, and UW basketball.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
It's time for our weekly Pack twelve conversation with San
Jose Mercury News reporter John Wilner, brought to you by
Simply Seattle. Our friends at simply Seattle dot com have
the most amazing collection of all things Seattle Seahawks gear.
UW had some of the largest selection of Sonics gear
anywhere in the world. Learn more at simply Seattle dot com.
Speaker 2 (00:20):
All right, by the way, big thanks to our friends
at simply Seattle dot com. Whatever you got your eye on,
use code KJR fifteen always for fifteen percent off anything
at simply Seattle dot com. My wife actually bought me
something for Christmas from the website Little Hoodie, by the way,
and did not use the KJR code. That shows you
how much he listens to this radio show, Honey to
(00:40):
use the code. What code? Nope, KJR fifteen always for
fifteen percent off anything, all the time at simply Seattle
dot com. Here he is our friend from the San
Jose Mercury News, Pope of the Pack, the Big ten baron,
our buddy, Johnny Wilner. John, how are you, man.
Speaker 3 (00:58):
I'm good.
Speaker 4 (00:58):
Thanks, Hey, you guys, there's.
Speaker 2 (01:00):
A lot to talk about, man, A lot going on
so much. Yeah, well, let's start at the top. Since
we spoke last week, we have this house settlement. Schools
can now move ahead and pay players directly upwards of
twenty point five million dollars per university per year. Explain
(01:20):
to everybody what happened and why the signal is a
new dawn, a new day for college athletics.
Speaker 3 (01:26):
Yeah.
Speaker 5 (01:26):
I know it's tough for fans to get to it
and you know, engaged in the legal aspects of college sports,
but this is a huge deal.
Speaker 3 (01:35):
This is right up there with.
Speaker 5 (01:37):
The implementation of Title nine and the Supreme Court giving
the conferences their media you know, the right to their
media deals as one of the most significant changes in
the history college sports.
Speaker 4 (01:49):
It happened at six fifteen Pacific.
Speaker 5 (01:52):
On Friday when the judge issued a seventy six page opinion,
you know, the ultimate a news stump, right, and the
big things. The biggest thing is this is gonna set
the competitive playing field for football and men's basketball for
years to come. It favors the SEC and Big Ten
because they've got more money, but it doesn't necessarily favor
(02:16):
every school in each conference. It's going to depend on
how the money's allocated, and it's gonna depend also on
NIL because.
Speaker 4 (02:26):
The schools can share revenue with the players.
Speaker 5 (02:28):
But they're still ANIL and they're trying to clean up
NIL and make all of the deals legitimate.
Speaker 3 (02:35):
But the amount of business.
Speaker 4 (02:37):
Opportunities that players have in.
Speaker 5 (02:40):
Their communities is going to be a huge piece of
putting your roster together and winning.
Speaker 6 (02:48):
So, John, you think that cheating is potentially back on
the table now that we've do I do to talk
about what that looks like and is it cheating to
the level we had ten years ago or is it
much less than that?
Speaker 5 (03:04):
It might be less only because the donors are not
gonna have as much money because they're gonna be helping
with the other aspects. You right, I mean all this
does is put put the burden on fans. Ultimately, what
I think is gonna happen is, Look, they're taking NIL
in house the Washington let's just use the Huskies. They
(03:25):
are creating this in house an IL company called Dogs Unleashed.
So all the deals, like Deman Williams signs a deal
with Toyota of Montlake and that has to be approved
by a clearing house. If it's approved, great if it's
not approved, they've got to try to reset it. But
that doesn't stop they're trying to stop the donors from
(03:50):
giving the players money for doing nothing, pay for play,
but nobody, how are they gonna It's gonna be hard
for them to corral that. You know, who's gonna tell
some donor in in Knoxville or Athens or Columbus, or
where at Tallahassee, wherever Austin.
Speaker 3 (04:11):
You're not. You know what you can't.
Speaker 4 (04:12):
You can't give your player a bag of cash under
the table.
Speaker 3 (04:16):
That's what we're gonna.
Speaker 5 (04:17):
Get back to, because the more legitimate the NIL has
to be, the more people are gonna be motivated to
help their schools out by going under the table.
Speaker 2 (04:28):
Well here's here's my question. So I saw what there
was this new commission that was formed the other day
with this former baseball executive I guess his name is
Brian Seeley, who's gonna run this thing and make sure
the rules are being enforced. And you just got done
saying that, you know, you want to make sure that
players are not being paid to do nothing, that there's
a standard that needs to be set if you're gonna
(04:50):
get money from a donor. To endorse a product, you
have to actually work for it and offer a service
in exchange for the cash. Well, what's the definition of
working for it? Who sets that sting? Well, because John,
I'll be honest with you. In this business, for example,
Dick and I, we do endorsements. Some clients want more,
some clients want less. One guy may come to me
(05:12):
and say, hey, give me a fifteen second commercial a
month that we'll call it good. Others might want to
live spot every single radio show. So what's the standard
and who gets to the side what's good enough?
Speaker 5 (05:24):
That is a great question, and there's a lot of
people asking the same thing. So Deman Williams signs a deal,
he then has to assuming it's six hundred dollars or more,
he then.
Speaker 3 (05:36):
Has to report.
Speaker 5 (05:37):
He has to report that to a clearing house that
has been named nil go. Essentially, nil go is a
technology platform that has been developed by Deloitte, and it
is and I don't know how they came up with
the algorithms, but it is supposed to make an assessment
(05:57):
of a reasonable range of compensation for the services. So
you plug in the service, and you plug in the amount,
and then it takes into account where you're located, because
obviously it's you know, Seattle cost of living is higher
than it is in Pullman. It takes into account cost
of living, market, the job, the pay, and it's supposed
(06:20):
to determine is it reasonable or not and if it's
not reasonable, it rejects the deal.
Speaker 3 (06:25):
But here's the thing.
Speaker 5 (06:26):
The Power Conferences basically came up with this and told Deloitte,
here's what we want, and Deloitte created this algorithm. It's
gonna get there's gonna be a lawsuit faster than you can.
Speaker 2 (06:37):
Say, Deloitte, Really, I mean say, no question.
Speaker 3 (06:43):
Who's to say what the fair market value is? The
market it right.
Speaker 6 (06:46):
Right, John? The twenty point five million dollars that now
the schools can choose to participate to give their players.
Won't all Power for schools max that allowed investment? Or
is is it really a good brag when Washington comes
out and says, hey, we're gonna max this out at
twenty point five Are they literally one of the few that.
Speaker 2 (07:07):
Are gonna do it?
Speaker 6 (07:07):
Or is everybody gonna do it in the Power for.
Speaker 5 (07:11):
I would assume everybody's gonna do it, or be so
close that you know, the difference is negligible, right, They
certainly have you have to say you're gonna do it,
because otherwise you're gonna get killed in recruiting for the
Big ten. They are leaving it at the discretion of
the schools to determine how to allocate that twenty point five.
My guess is most will put football at seventy five
(07:35):
to eighty percent, So we're talking fifteen to sixteen million.
Men's basketball is three million, and then the Olympic sports are,
you know, two million or so. Now Indiana, for instance,
maybe they lean a little bit more into UCLA. Maybe
the men's basketball has a little higher percentage, Ohio State, Michigan,
maybe football has a higher percentage.
Speaker 3 (07:56):
But basically, it's.
Speaker 5 (07:57):
Gonna be fifteen million for football, three million for men's
basketball out of the twenty point five.
Speaker 4 (08:03):
Everybody's going to be at twenty point five.
Speaker 5 (08:05):
And it's going to be a matter of, all, right,
what else can you get? How much more of the
real nil can Washington round up for its roster in
order to compete with Ohio State? Because you know how
State's going to go fifteen million for football and then
another ten for the nil. And same with Michigan. So
how much can Washington go over that cap with NIL?
Speaker 2 (08:27):
Yeah, so they'll need Dogs on Leash to find them sponsorships,
to find them endorsements. As part of their employment contract
with the university, we're gonna supplement that with some endorsement dollars.
And that's where Dogs Unleashed. And a guy named Joe Knight,
by the way, who is the new director of Dogs Unleased.
He will join us on Thursday's radio show, by the way,
John at three twenty eight Montlay Futures is basically going away, right,
(08:51):
I mean, all these third party collectives are done and everything.
These these universities are basically going to have sales teams
on campus working for the schools that find commercial endorsements
for players.
Speaker 3 (09:04):
Yes. Yes.
Speaker 5 (09:06):
And the reason they've got to pull everything in house
is because there are such strict rules about reporting the
NIL deals athletes have. I think it is five days
to report a deal.
Speaker 4 (09:21):
To that clearing house.
Speaker 5 (09:23):
NIL go from the time they sign, and so the
schools don't want to take any chances with you know,
the booster, the collectives or the agents. Schools want to
have total control. So that's why they're bringing everything in house.
Speaker 2 (09:36):
John, let me ask you a question. The you've mentioned
nil go with Deloitte a couple times. Will those numbers
that the algorithm spits out will they be made public eventually?
Like can can somebody go online and say, hey, if
de Mont Williams is doing fifteen Instagram posts per month
living in Seattle, Washington, here's what Deloitte thinks he should
(09:57):
be compensated. Will those numbers be made public?
Speaker 5 (10:01):
I don't know that they're going to be made public
with an official front facing.
Speaker 3 (10:06):
Database, but I believe that they.
Speaker 5 (10:09):
I believe that they are going to get public public
records requests agents.
Speaker 3 (10:15):
You know.
Speaker 5 (10:15):
I think that we're going to have a pretty good
sense pretty quickly what the you know, what the going
rate is for a quarterback like Williams in a place
like Seattle, and how does that compare to USC's quarterback?
Speaker 6 (10:27):
Right?
Speaker 5 (10:27):
I mean, the schools that are in Washington's got a
huge innate advantage here if it can execute. Because between
Microsoft and Amazon and Boeing, you know at Starbucks, I
mean all of those huge companies, that is a lot
of potential business opportunities in a place like Seattle. You know,
(10:48):
a lot of schools are not going to have that
kind of you know, business community strength behind them.
Speaker 6 (10:54):
Right right now, it seems like an advantage for you, dubs. Certainly,
you wrote an article a couple of days ago surrounding
this that I know Softie will be very interested in
any I'm surprised he hasn't asked you yet.
Speaker 1 (11:04):
Uh.
Speaker 6 (11:04):
You wrote an article saying Gonzaga is well set up
for the new post settlement world.
Speaker 2 (11:09):
Why is that?
Speaker 3 (11:11):
I can't believe it took us ten minutes to get
to this one. So I do think.
Speaker 5 (11:17):
I do think that in some ways, the basketball schools
are gonna have an advantage. Right, Gonzaga does not have
to pay a football program, so they're not gonna have
as much money obviously as the Huskies, right because they
don't have a TV deal like the Big Ten. They
don't have the football revenue coming in. But if Gonzaga can,
if Washington's paying their basketball roster three three and a
(11:38):
half million because most has to go to football, well, Gonzaga,
if they can muster six or seven million in revenue sharing,
almost all of that can.
Speaker 3 (11:47):
Go to their basketball roster. So I think Gonzaga, I
think the Big East schools.
Speaker 5 (11:50):
Are gonna have an advantage if you don't have to
feed the football beast, almost everything you can come up
with can go to basketball.
Speaker 6 (11:59):
What about a team like Duke, who's clearly number one
is basketball, but they're still in the Power for Football conference, right.
Speaker 3 (12:06):
Well, that's a they're in a tough spot.
Speaker 5 (12:09):
You know, I would expect that Kentucky, Duke, Carolina, Kansas, Arizona.
Speaker 3 (12:14):
You know, those schools are going to be a little
bit leaning into foot.
Speaker 5 (12:19):
Basketball higher than average compared to the schools and their conferences. Right,
So Florida State's going to be going fifteen million on football,
Duke may just go thirteen or twelve, right, Yeah, But
then you also have the ability to supplement with that
nil piece, so there's a way to kind of balance
(12:39):
it out. But the basketball schools, no question, are going
to be leaning into that those rosters more than the
football schools.
Speaker 2 (12:47):
Well, I think I think your point is well taken
about the potential for you, dub I do wonder if
to where with all those there I've been.
Speaker 3 (12:55):
Looking back, that's what it's all about.
Speaker 2 (12:56):
Well, I've been looking for this text message I got
from somebody last year. I'm not going to tell you
who was from but somebody very close to fundraising over
at U DUB said this to me, and this was
on what was the date on this bad boy Goley?
Speaker 3 (13:10):
Where was this?
Speaker 2 (13:10):
This was January of twenty twenty four, so well over
a year ago, right, guys, says from the thirty thousand
foot view, this town has a lot of money, meaning Seattle,
but much of it is held by tech entrepreneurs who
did not go to UDUB or don't give a crap
about sports. U DUB Upper Campus raises more money than
nearly every public school in the country, but the money
(13:31):
is not coming from sports fans. So that's the question.
The potential is absolutely there, But do we here in Seattle.
Do places like Palau Alto, California, for example, or Berkeley, California,
do they have the passion among the sports fan community
to be that fired up for Stanford football or cow
(13:53):
basketball or U DUB football to take some of that
billions of dollars in cash they have and direct it
towards sports as opposed to the science department or current cancer.
Speaker 5 (14:06):
Yes, I mean that is a big, big piece of it.
And the other thing is, I mean, I'm with you
one hundred percent. That is the big question.
Speaker 4 (14:13):
And the other piece is in Seattle, those dollars.
Speaker 3 (14:18):
There's competition for those dollars.
Speaker 5 (14:19):
Seahawks, right, I mean Mariners, they are also going after
corporate dollars. And so in that sense, the you know,
the major schools in major metropolitan areas have a competition
that a school like you know, Oregon's not gonna have
quite as much of that, even though the Blazers exist.
(14:39):
You know, Oregon's gonna get a higher percentage of the
business money in Portland than then I would think Washington.
Speaker 3 (14:46):
Will in Seattle. So we'll see how it balances out.
Speaker 6 (14:49):
But we do have such a huge market. A lot
of times it's just volume, right, I mean, we have
so many people that are here. Is opposed to the
SEC schools. Where I think it'll help them most, John
is where you have a combination of money and a
national program like Michigan, Notre Dame, truly national programs, those
(15:10):
probably will be helped the most. I think Washington will
probably be next on that list, followed by the people
in the SEC.
Speaker 3 (15:19):
Alabama.
Speaker 6 (15:19):
Yeah, they got a huge following, but they don't A
don't have a ton of money, and B don't have
a ton of people following the team compared to some
of these cities that have three five million people.
Speaker 5 (15:29):
That absolutely absolutely, and you know, if you're Washington, I
mean they obviously their alumni association knows exactly where the
alums are, right, I mean, how many alum Washington alums
live in the Bay Area and have time, you know,
tech money. But they're passionate, more passionate about the Huskies
than say some of the people who have tech money
and are living in Seattle.
Speaker 2 (15:50):
Right, no question. Well, I'll tell you this that a
ton of the money for the basketball team, if not
almost all of it's coming from Los Angeles right now.
It's not coming from up here in the Pacific North,
and it's coming from one guy. So look, and that's fine.
Whatever gets the job done gets the job done. But
the possibility is there, no question about it. Just wonder
if the wherewithal is there? And you know, Danny Sprinkle
(16:11):
John's gonna join us at six pm to night. He
just got Desmond Claude the transfer from USC to commit
to youw Washington now has the number thirteen transfer class
in the country, thirtieth and recruiting overall, they got twelve
new guys. I mean what should the expectations be for
Husky basketball and year two of the Big Ten? With
this roster they put together.
Speaker 5 (16:32):
They're climbing by the week, it seems. I Mean Claude
was a huge get, partly just because of the position.
Right it's the most important position. And the guy can play.
I mean he he had thirty in the against Rutgers
in the Big Ten tournament. I want to say, I
know he hit, you know, scored twenty multiple times against
the Huskies.
Speaker 3 (16:50):
So look, they've got a roster.
Speaker 5 (16:52):
If I'm looking at the Big Ten right now, I
you know, Purdue, Illinois.
Speaker 3 (16:56):
Probably UCLA, Michigan top.
Speaker 5 (16:59):
Tier, probably the Spartans too just because it Izzoh, but
Washington is right in there in that next group. And
if you're in that five to eight range in the
Big Ten, you're in you're probably getting a tournament bid.
They got what they got eight or nine this past season.
Speaker 3 (17:14):
So if the Huskies can do.
Speaker 4 (17:16):
The thing is they've got to get the pieces.
Speaker 5 (17:18):
The key for Sprinkle is going to be getting them
cohesive early because those November and December non conference games
kind of set your net ranking. So if he can
get them starting fast despite all the new pieces.
Speaker 3 (17:31):
They have got a great chance to make the tournament.
Speaker 6 (17:33):
Well, you did your post draft, post portal top twenty
five hoops pul but that was before Desmond Claude, and
I know Roth Steins got the Huskies at thirty now
in his I mean, is this a potential where you
could have a preseason top twenty five for these guys?
Speaker 5 (17:50):
I you know, I thought about putting them in there
even before Claude. I would My guess would be they're
gonna be in the others receiving votes. So you know
that's like twenty six to thirty five, thirty five.
Speaker 6 (18:05):
That's fair because they haven't done anything yet.
Speaker 2 (18:06):
So you lay together see them first when they went Washington,
you guys in the first game of the year, you'll
put them in your top twenty five. John, Yeah, what
do you.
Speaker 3 (18:16):
Guys know what their non conference schedules like?
Speaker 2 (18:18):
Yeah, it's not very good. There's not much on it,
to be honest with you. Yeah, they haven't done that.
You know, we can ask Dany Sprinkle by the way,
when he comes out of the air with us, what
their what their possibilities are. They got UC Davis, they
got Nevada. That's not bad.
Speaker 5 (18:32):
That's from last year.
Speaker 2 (18:33):
Never mind, that's last year's schedule. I'm sorry I have
I know they're not.
Speaker 3 (18:38):
You've got to set your schedule.
Speaker 5 (18:40):
You got to set your schedule before you know you're
sorry to interrupt. Set your schedule a lot of times
before you know your roster. It's it's very hard. I'd
be curious to hear what Sprinkle Loss says about how
much harder the non conference scheduling has become.
Speaker 2 (18:54):
Well, I think the Gonzaga thing, the bailout of Gonzaga
happened before the roster was set last year. I think
they built out of that pretty early. So we'll ask
him when he comes on at six. All right, John,
great stuff, so we're talking a week, buddy, appreciate it.
Speaker 3 (19:09):
Thanks a lot, guys.
Speaker 2 (19:10):
All right, John Wilner with us on the radio show
We're Gonna break Danny Sprinkle again. Go to join us,
coming up at six pm tonight right here on ninety
three three KJRF
It's time for our weekly Pack twelve conversation with San
Jose Mercury News reporter John Wilner, brought to you by
Simply Seattle. Our friends at simply Seattle dot com have
the most amazing collection of all things Seattle Seahawks gear.
UW had some of the largest selection of Sonics gear
anywhere in the world. Learn more at simply Seattle dot com.
Speaker 2 (00:20):
All right, by the way, big thanks to our friends
at simply Seattle dot com. Whatever you got your eye on,
use code KJR fifteen always for fifteen percent off anything
at simply Seattle dot com. My wife actually bought me
something for Christmas from the website Little Hoodie, by the way,
and did not use the KJR code. That shows you
how much he listens to this radio show, Honey to
(00:40):
use the code. What code? Nope, KJR fifteen always for
fifteen percent off anything, all the time at simply Seattle
dot com. Here he is our friend from the San
Jose Mercury News, Pope of the Pack, the Big ten baron,
our buddy, Johnny Wilner. John, how are you, man.
Speaker 3 (00:58):
I'm good.
Speaker 4 (00:58):
Thanks, Hey, you guys, there's.
Speaker 2 (01:00):
A lot to talk about, man, A lot going on
so much. Yeah, well, let's start at the top. Since
we spoke last week, we have this house settlement. Schools
can now move ahead and pay players directly upwards of
twenty point five million dollars per university per year. Explain
(01:20):
to everybody what happened and why the signal is a
new dawn, a new day for college athletics.
Speaker 3 (01:26):
Yeah.
Speaker 5 (01:26):
I know it's tough for fans to get to it
and you know, engaged in the legal aspects of college sports,
but this is a huge deal.
Speaker 3 (01:35):
This is right up there with.
Speaker 5 (01:37):
The implementation of Title nine and the Supreme Court giving
the conferences their media you know, the right to their
media deals as one of the most significant changes in
the history college sports.
Speaker 4 (01:49):
It happened at six fifteen Pacific.
Speaker 5 (01:52):
On Friday when the judge issued a seventy six page opinion,
you know, the ultimate a news stump, right, and the
big things. The biggest thing is this is gonna set
the competitive playing field for football and men's basketball for
years to come. It favors the SEC and Big Ten
because they've got more money, but it doesn't necessarily favor
(02:16):
every school in each conference. It's going to depend on
how the money's allocated, and it's gonna depend also on
NIL because.
Speaker 4 (02:26):
The schools can share revenue with the players.
Speaker 5 (02:28):
But they're still ANIL and they're trying to clean up
NIL and make all of the deals legitimate.
Speaker 3 (02:35):
But the amount of business.
Speaker 4 (02:37):
Opportunities that players have in.
Speaker 5 (02:40):
Their communities is going to be a huge piece of
putting your roster together and winning.
Speaker 6 (02:48):
So, John, you think that cheating is potentially back on
the table now that we've do I do to talk
about what that looks like and is it cheating to
the level we had ten years ago or is it
much less than that?
Speaker 5 (03:04):
It might be less only because the donors are not
gonna have as much money because they're gonna be helping
with the other aspects. You right, I mean all this
does is put put the burden on fans. Ultimately, what
I think is gonna happen is, Look, they're taking NIL
in house the Washington let's just use the Huskies. They
(03:25):
are creating this in house an IL company called Dogs Unleashed.
So all the deals, like Deman Williams signs a deal
with Toyota of Montlake and that has to be approved
by a clearing house. If it's approved, great if it's
not approved, they've got to try to reset it. But
that doesn't stop they're trying to stop the donors from
(03:50):
giving the players money for doing nothing, pay for play,
but nobody, how are they gonna It's gonna be hard
for them to corral that. You know, who's gonna tell
some donor in in Knoxville or Athens or Columbus, or
where at Tallahassee, wherever Austin.
Speaker 3 (04:11):
You're not. You know what you can't.
Speaker 4 (04:12):
You can't give your player a bag of cash under
the table.
Speaker 3 (04:16):
That's what we're gonna.
Speaker 5 (04:17):
Get back to, because the more legitimate the NIL has
to be, the more people are gonna be motivated to
help their schools out by going under the table.
Speaker 2 (04:28):
Well here's here's my question. So I saw what there
was this new commission that was formed the other day
with this former baseball executive I guess his name is
Brian Seeley, who's gonna run this thing and make sure
the rules are being enforced. And you just got done
saying that, you know, you want to make sure that
players are not being paid to do nothing, that there's
a standard that needs to be set if you're gonna
(04:50):
get money from a donor. To endorse a product, you
have to actually work for it and offer a service
in exchange for the cash. Well, what's the definition of
working for it? Who sets that sting? Well, because John,
I'll be honest with you. In this business, for example,
Dick and I, we do endorsements. Some clients want more,
some clients want less. One guy may come to me
(05:12):
and say, hey, give me a fifteen second commercial a
month that we'll call it good. Others might want to
live spot every single radio show. So what's the standard
and who gets to the side what's good enough?
Speaker 5 (05:24):
That is a great question, and there's a lot of
people asking the same thing. So Deman Williams signs a deal,
he then has to assuming it's six hundred dollars or more,
he then.
Speaker 3 (05:36):
Has to report.
Speaker 5 (05:37):
He has to report that to a clearing house that
has been named nil go. Essentially, nil go is a
technology platform that has been developed by Deloitte, and it
is and I don't know how they came up with
the algorithms, but it is supposed to make an assessment
(05:57):
of a reasonable range of compensation for the services. So
you plug in the service, and you plug in the amount,
and then it takes into account where you're located, because
obviously it's you know, Seattle cost of living is higher
than it is in Pullman. It takes into account cost
of living, market, the job, the pay, and it's supposed
(06:20):
to determine is it reasonable or not and if it's
not reasonable, it rejects the deal.
Speaker 3 (06:25):
But here's the thing.
Speaker 5 (06:26):
The Power Conferences basically came up with this and told Deloitte,
here's what we want, and Deloitte created this algorithm. It's
gonna get there's gonna be a lawsuit faster than you can.
Speaker 2 (06:37):
Say, Deloitte, Really, I mean say, no question.
Speaker 3 (06:43):
Who's to say what the fair market value is? The
market it right.
Speaker 6 (06:46):
Right, John? The twenty point five million dollars that now
the schools can choose to participate to give their players.
Won't all Power for schools max that allowed investment? Or
is is it really a good brag when Washington comes
out and says, hey, we're gonna max this out at
twenty point five Are they literally one of the few that.
Speaker 2 (07:07):
Are gonna do it?
Speaker 6 (07:07):
Or is everybody gonna do it in the Power for.
Speaker 5 (07:11):
I would assume everybody's gonna do it, or be so
close that you know, the difference is negligible, right, They
certainly have you have to say you're gonna do it,
because otherwise you're gonna get killed in recruiting for the
Big ten. They are leaving it at the discretion of
the schools to determine how to allocate that twenty point five.
My guess is most will put football at seventy five
(07:35):
to eighty percent, So we're talking fifteen to sixteen million.
Men's basketball is three million, and then the Olympic sports are,
you know, two million or so. Now Indiana, for instance,
maybe they lean a little bit more into UCLA. Maybe
the men's basketball has a little higher percentage, Ohio State, Michigan,
maybe football has a higher percentage.
Speaker 3 (07:56):
But basically, it's.
Speaker 5 (07:57):
Gonna be fifteen million for football, three million for men's
basketball out of the twenty point five.
Speaker 4 (08:03):
Everybody's going to be at twenty point five.
Speaker 5 (08:05):
And it's going to be a matter of, all, right,
what else can you get? How much more of the
real nil can Washington round up for its roster in
order to compete with Ohio State? Because you know how
State's going to go fifteen million for football and then
another ten for the nil. And same with Michigan. So
how much can Washington go over that cap with NIL?
Speaker 2 (08:27):
Yeah, so they'll need Dogs on Leash to find them sponsorships,
to find them endorsements. As part of their employment contract
with the university, we're gonna supplement that with some endorsement dollars.
And that's where Dogs Unleashed. And a guy named Joe Knight,
by the way, who is the new director of Dogs Unleased.
He will join us on Thursday's radio show, by the way,
John at three twenty eight Montlay Futures is basically going away, right,
(08:51):
I mean, all these third party collectives are done and everything.
These these universities are basically going to have sales teams
on campus working for the schools that find commercial endorsements
for players.
Speaker 3 (09:04):
Yes. Yes.
Speaker 5 (09:06):
And the reason they've got to pull everything in house
is because there are such strict rules about reporting the
NIL deals athletes have. I think it is five days
to report a deal.
Speaker 4 (09:21):
To that clearing house.
Speaker 5 (09:23):
NIL go from the time they sign, and so the
schools don't want to take any chances with you know,
the booster, the collectives or the agents. Schools want to
have total control. So that's why they're bringing everything in house.
Speaker 2 (09:36):
John, let me ask you a question. The you've mentioned
nil go with Deloitte a couple times. Will those numbers
that the algorithm spits out will they be made public eventually?
Like can can somebody go online and say, hey, if
de Mont Williams is doing fifteen Instagram posts per month
living in Seattle, Washington, here's what Deloitte thinks he should
(09:57):
be compensated. Will those numbers be made public?
Speaker 5 (10:01):
I don't know that they're going to be made public
with an official front facing.
Speaker 3 (10:06):
Database, but I believe that they.
Speaker 5 (10:09):
I believe that they are going to get public public
records requests agents.
Speaker 3 (10:15):
You know.
Speaker 5 (10:15):
I think that we're going to have a pretty good
sense pretty quickly what the you know, what the going
rate is for a quarterback like Williams in a place
like Seattle, and how does that compare to USC's quarterback?
Speaker 6 (10:27):
Right?
Speaker 5 (10:27):
I mean, the schools that are in Washington's got a
huge innate advantage here if it can execute. Because between
Microsoft and Amazon and Boeing, you know at Starbucks, I
mean all of those huge companies, that is a lot
of potential business opportunities in a place like Seattle. You know,
(10:48):
a lot of schools are not going to have that
kind of you know, business community strength behind them.
Speaker 6 (10:54):
Right right now, it seems like an advantage for you, dubs. Certainly,
you wrote an article a couple of days ago surrounding
this that I know Softie will be very interested in
any I'm surprised he hasn't asked you yet.
Speaker 1 (11:04):
Uh.
Speaker 6 (11:04):
You wrote an article saying Gonzaga is well set up
for the new post settlement world.
Speaker 2 (11:09):
Why is that?
Speaker 3 (11:11):
I can't believe it took us ten minutes to get
to this one. So I do think.
Speaker 5 (11:17):
I do think that in some ways, the basketball schools
are gonna have an advantage. Right, Gonzaga does not have
to pay a football program, so they're not gonna have
as much money obviously as the Huskies, right because they
don't have a TV deal like the Big Ten. They
don't have the football revenue coming in. But if Gonzaga can,
if Washington's paying their basketball roster three three and a
(11:38):
half million because most has to go to football, well, Gonzaga,
if they can muster six or seven million in revenue sharing,
almost all of that can.
Speaker 3 (11:47):
Go to their basketball roster. So I think Gonzaga, I
think the Big East schools.
Speaker 5 (11:50):
Are gonna have an advantage if you don't have to
feed the football beast, almost everything you can come up
with can go to basketball.
Speaker 6 (11:59):
What about a team like Duke, who's clearly number one
is basketball, but they're still in the Power for Football conference, right.
Speaker 3 (12:06):
Well, that's a they're in a tough spot.
Speaker 5 (12:09):
You know, I would expect that Kentucky, Duke, Carolina, Kansas, Arizona.
Speaker 3 (12:14):
You know, those schools are going to be a little
bit leaning into foot.
Speaker 5 (12:19):
Basketball higher than average compared to the schools and their conferences. Right,
So Florida State's going to be going fifteen million on football,
Duke may just go thirteen or twelve, right, Yeah, But
then you also have the ability to supplement with that
nil piece, so there's a way to kind of balance
(12:39):
it out. But the basketball schools, no question, are going
to be leaning into that those rosters more than the
football schools.
Speaker 2 (12:47):
Well, I think I think your point is well taken
about the potential for you, dub I do wonder if
to where with all those there I've been.
Speaker 3 (12:55):
Looking back, that's what it's all about.
Speaker 2 (12:56):
Well, I've been looking for this text message I got
from somebody last year. I'm not going to tell you
who was from but somebody very close to fundraising over
at U DUB said this to me, and this was
on what was the date on this bad boy Goley?
Speaker 3 (13:10):
Where was this?
Speaker 2 (13:10):
This was January of twenty twenty four, so well over
a year ago, right, guys, says from the thirty thousand
foot view, this town has a lot of money, meaning Seattle,
but much of it is held by tech entrepreneurs who
did not go to UDUB or don't give a crap
about sports. U DUB Upper Campus raises more money than
nearly every public school in the country, but the money
(13:31):
is not coming from sports fans. So that's the question.
The potential is absolutely there, But do we here in Seattle.
Do places like Palau Alto, California, for example, or Berkeley, California,
do they have the passion among the sports fan community
to be that fired up for Stanford football or cow
(13:53):
basketball or U DUB football to take some of that
billions of dollars in cash they have and direct it
towards sports as opposed to the science department or current cancer.
Speaker 5 (14:06):
Yes, I mean that is a big, big piece of it.
And the other thing is, I mean, I'm with you
one hundred percent. That is the big question.
Speaker 4 (14:13):
And the other piece is in Seattle, those dollars.
Speaker 3 (14:18):
There's competition for those dollars.
Speaker 5 (14:19):
Seahawks, right, I mean Mariners, they are also going after
corporate dollars. And so in that sense, the you know,
the major schools in major metropolitan areas have a competition
that a school like you know, Oregon's not gonna have
quite as much of that, even though the Blazers exist.
(14:39):
You know, Oregon's gonna get a higher percentage of the
business money in Portland than then I would think Washington.
Speaker 3 (14:46):
Will in Seattle. So we'll see how it balances out.
Speaker 6 (14:49):
But we do have such a huge market. A lot
of times it's just volume, right, I mean, we have
so many people that are here. Is opposed to the
SEC schools. Where I think it'll help them most, John
is where you have a combination of money and a
national program like Michigan, Notre Dame, truly national programs, those
(15:10):
probably will be helped the most. I think Washington will
probably be next on that list, followed by the people
in the SEC.
Speaker 3 (15:19):
Alabama.
Speaker 6 (15:19):
Yeah, they got a huge following, but they don't A
don't have a ton of money, and B don't have
a ton of people following the team compared to some
of these cities that have three five million people.
Speaker 5 (15:29):
That absolutely absolutely, and you know, if you're Washington, I
mean they obviously their alumni association knows exactly where the
alums are, right, I mean, how many alum Washington alums
live in the Bay Area and have time, you know,
tech money. But they're passionate, more passionate about the Huskies
than say some of the people who have tech money
and are living in Seattle.
Speaker 2 (15:50):
Right, no question. Well, I'll tell you this that a
ton of the money for the basketball team, if not
almost all of it's coming from Los Angeles right now.
It's not coming from up here in the Pacific North,
and it's coming from one guy. So look, and that's fine.
Whatever gets the job done gets the job done. But
the possibility is there, no question about it. Just wonder
if the wherewithal is there? And you know, Danny Sprinkle
(16:11):
John's gonna join us at six pm to night. He
just got Desmond Claude the transfer from USC to commit
to youw Washington now has the number thirteen transfer class
in the country, thirtieth and recruiting overall, they got twelve
new guys. I mean what should the expectations be for
Husky basketball and year two of the Big Ten? With
this roster they put together.
Speaker 5 (16:32):
They're climbing by the week, it seems. I Mean Claude
was a huge get, partly just because of the position.
Right it's the most important position. And the guy can play.
I mean he he had thirty in the against Rutgers
in the Big Ten tournament. I want to say, I
know he hit, you know, scored twenty multiple times against
the Huskies.
Speaker 3 (16:50):
So look, they've got a roster.
Speaker 5 (16:52):
If I'm looking at the Big Ten right now, I
you know, Purdue, Illinois.
Speaker 3 (16:56):
Probably UCLA, Michigan top.
Speaker 5 (16:59):
Tier, probably the Spartans too just because it Izzoh, but
Washington is right in there in that next group. And
if you're in that five to eight range in the
Big Ten, you're in you're probably getting a tournament bid.
They got what they got eight or nine this past season.
Speaker 3 (17:14):
So if the Huskies can do.
Speaker 4 (17:16):
The thing is they've got to get the pieces.
Speaker 5 (17:18):
The key for Sprinkle is going to be getting them
cohesive early because those November and December non conference games
kind of set your net ranking. So if he can
get them starting fast despite all the new pieces.
Speaker 3 (17:31):
They have got a great chance to make the tournament.
Speaker 6 (17:33):
Well, you did your post draft, post portal top twenty
five hoops pul but that was before Desmond Claude, and
I know Roth Steins got the Huskies at thirty now
in his I mean, is this a potential where you
could have a preseason top twenty five for these guys?
Speaker 5 (17:50):
I you know, I thought about putting them in there
even before Claude. I would My guess would be they're
gonna be in the others receiving votes. So you know
that's like twenty six to thirty five, thirty five.
Speaker 6 (18:05):
That's fair because they haven't done anything yet.
Speaker 2 (18:06):
So you lay together see them first when they went Washington,
you guys in the first game of the year, you'll
put them in your top twenty five. John, Yeah, what
do you.
Speaker 3 (18:16):
Guys know what their non conference schedules like?
Speaker 2 (18:18):
Yeah, it's not very good. There's not much on it,
to be honest with you. Yeah, they haven't done that.
You know, we can ask Dany Sprinkle by the way,
when he comes out of the air with us, what
their what their possibilities are. They got UC Davis, they
got Nevada. That's not bad.
Speaker 5 (18:32):
That's from last year.
Speaker 2 (18:33):
Never mind, that's last year's schedule. I'm sorry I have
I know they're not.
Speaker 3 (18:38):
You've got to set your schedule.
Speaker 5 (18:40):
You got to set your schedule before you know you're
sorry to interrupt. Set your schedule a lot of times
before you know your roster. It's it's very hard. I'd
be curious to hear what Sprinkle Loss says about how
much harder the non conference scheduling has become.
Speaker 2 (18:54):
Well, I think the Gonzaga thing, the bailout of Gonzaga
happened before the roster was set last year. I think
they built out of that pretty early. So we'll ask
him when he comes on at six. All right, John,
great stuff, so we're talking a week, buddy, appreciate it.
Speaker 3 (19:09):
Thanks a lot, guys.
Speaker 2 (19:10):
All right, John Wilner with us on the radio show
We're Gonna break Danny Sprinkle again. Go to join us,
coming up at six pm tonight right here on ninety
three three KJRF
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