They're thinking smarter, and innovating.
Amongst those companies includes Pita Pit, the quick service lunch franchise that has about 90 stores across the country.
Pita Pit is venturing into the world of virtual restaurants, utilising its Pita Pit kitchens, along with Uber Eats, to launch a new brand called Bowl'd.
Duane Dalton, the co-founder of the Pita Pit franchisees in New Zealand, joins Heather du Plessis-Allan on Bosses Rebuilding to discuss what a virtual restaurant actually is, and how it is changing their brand.
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