October 21, 2020 • 5 mins
The story of marketing company "Reach Media" is not unlike other Kiwi businesses who were smacked in the face this year by covid.
Back in level four lockdown, revenue fell off a cliff as advertisers withdrew their campaigns.
Fast-forward seven months, and the company has halved its office staff numbers, but it's also on track to have its best month in 18 months.
Struan Abernethy is the CEO of Reach Media and joined Heather du Plessis-Allan on Bosses Rebuilding to discuss how they pivoted during and after lockdown.
LISTEN ABOVE
Back in level four lockdown, revenue fell off a cliff as advertisers withdrew their campaigns.
Fast-forward seven months, and the company has halved its office staff numbers, but it's also on track to have its best month in 18 months.
Struan Abernethy is the CEO of Reach Media and joined Heather du Plessis-Allan on Bosses Rebuilding to discuss how they pivoted during and after lockdown.
LISTEN ABOVE
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