Personal Injury Mastermind

Law firm marketing and growth strategies that transform personal injury attorneys from local players to market leaders. Each week, successful PI firms share with host Chris Dreyer their exact systems for client acquisition, legal SEO mastery, and sustainable growth – giving you actionable steps to dominate your market. From solo practices to nationwide powerhouses, every episode delivers battle-tested tactics you can implement today. Personal Injury Mastermind (PIM) is powered by Rankings.io You'll hear from industry titans like Joe Fried (Fried Goldberg), Alexander Shunnarah, Dan Morgan (Morgan and Morgan), Jennifer Gore (Atlanta Personal Injury Law Group), and John Gomez (Gomez Trial Attorneys), who break down their law firm growth frameworks into steps you can follow. Whether you're launching your first practice or expanding into new markets, PIM delivers the marketing and operational insights you need to accelerate your firm's success.

Episodes

330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm

May 29, 2025 • 34 mins

Craig Goldenfarb fired himself as a trial lawyer—and built a multi–eight-figure firm that runs without him. Craig built Goldlaw Personal Injury Lawyers into a data-fueled, culture-obsessed, eight-figure machine. With a three-tier leadership structure, two CMOs, and a Disney-trained Chief Culture Officer, Craig treats law like a business—and it shows. In this episode of PIM, Craig reveals how a mindset shift from litigator to CEO ...

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329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi

May 27, 2025 • 58 mins

Webinar Replay: TV isn’t dying—it’s evolving. In this webinar replay, media buying expert Sarah Parisi reveals how smart law firms are using traditional broadcast to dominate their markets while keeping ad costs low. UP NEXT: The 2025 Law Firm Lead Generation Growth Formula Webinar WHEN: Thursday, May 29th from 12:00–1:00 PM CST, WHERE: Rankings.io/Webinars We’re breaking down exclusive research from nearly 300 attorneys an...

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328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm

May 22, 2025 • 22 mins

Truck crashes, seven-figure verdicts, and 30-day settlements. Meet Jon Hollan. As Managing Partner at Sam Aguiar Injury Lawyers, Jon specializes in catastrophic trucking litigation—and he’s not afraid to go toe-to-toe with giants like FedEx and Amazon. Jon shares what it takes to win fast and win big. Hear how the firm’s “pod” method slashes case times and why Jon sees litigation as his calling. If you’re ready to master high-sta...

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327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

May 15, 2025 • 31 mins

Lee Rudin didn’t just leave a defense firm—he left with a vision. Two years later, Rudin Law is a New Orleans mainstay with two offices, 250+ five-star reviews, and an unmistakable brand: Get Rude. But behind the costumes and catchy slogans is a serious strategy: batch content, leverage tech, and never lose sight of the client. In this episode, Lee shares how going all-in on a brand that fits his personality helped him scale sma...

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326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

May 8, 2025 • 57 mins

Seven words or less. That's the golden rule for billboard success according to media expert Sarah Parisi, who returns to Personal Injury Mastermind to reveal why most attorneys waste thousands on ineffective outdoor advertising. In this tactical episode, Sarah breaks down everything from color psychology to negotiation strategies that separate winning billboard campaigns from expensive failures. You'll discover: Why clutter...

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325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals

May 1, 2025 • 27 mins

What if your billboard made someone’s day—and landed a case? Sam Aguiar doesn’t just run a PI firm. He runs a referral engine powered by over-the-top service and community connection. In this episode, Sam Aguiar shares how his firm built loyalty for life with bold client care, from mental-health-boosting billboards to 3-person legal pods and a “bigger share guarantee.” You’ll learn: How surprise and delight marketing actuall...

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324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025

April 28, 2025 • 48 mins

A webinar replay: The SEO landscape is changing dramatically with the rise of AI search. In this special webinar replay, Chris Dreyer and Logan Mosby break down how personal injury firms can dominate search in 2025 by mastering both traditional SEO and Generative Engine Optimization (GEO). Sign up for our next webinar: Dominating Legal TV Ads in the Digital Age If your firm isn't adapting to AI-powered search, you're alre...

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323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

April 24, 2025 • 39 mins

They sued the NFL Rams, won $24 million, and poured every penny into marketing. Now, the Bruning brothers dominate PI markets that other firms ignore. In this episode of Personal Injury Mastermind, AJ and Ryan reveal their data-driven strategy for explosive growth in the Midwest. From custom Salesforce development to AI adoption, this is the story of how two attorneys combined their father's trial expertise with cutting-edge mar...

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322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP

April 17, 2025 • 17 mins

PIMCON 2025 Tickets On Sale Now —> Get yours today! When Mike Papantonio realized the mass tort space was dominated by class action attorneys who'd "never taken a deposition" and would "pass out if they walked into a courtroom," he created Mass Torts Made Perfect to transform the industry. In this special episode, we're bringing you insights from the frontlines of MTMP that will help you determine if mass torts should be your next...

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321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall

April 10, 2025 • 24 mins

PIMCON 2025 Tickets On Sale Now —--> Get yours today! You’ve got mountains of records, limited bandwidth, and a ticking clock. When the stakes are high in mass tort litigation, even the sharpest teams need an edge. Lisa Gorshe and Cara Wall have found it. In this episode of Personal Injury Mastermind, discover how forward-thinking attorneys are using AI not to replace legal judgment—but to sharpen it. From eDiscovery to cross-ex...

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320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value

April 3, 2025 • 18 mins

When a high-value case walks through your door, you know this could be the catalyst that transforms your practice. But without substantial resources, you're faced with difficult choices: refer the case out for a fraction of its value or risk your entire practice. Elizabeth Larrick discovered a third option. In this episode of Personal Injury Mastermind, learn how virtual focus groups provide an innovative solution for small and m...

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319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide

March 27, 2025 • 19 mins

The systems, strategies, and mindset shifts that transformed Joey from rainmaker to firm founder. In this episode of Personal Injury Mastermind, Joe Volta returns to share his transformation from employee to owner, the decisions that led to his firm's rapid growth, and why bringing in cases is just the beginning of building a sustainable practice. Whether you're considering your own firm or maximizing your value as an associate, t...

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318. BONUS: Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases

March 25, 2025 • 49 mins

A webinar replay: While most PI firms watch their ad costs skyrocket without results, the top 1% are acquiring premium cases at a fraction of the cost. In this exclusive episode, Rankings.io's Director of Paid Ads Brianna Sudbury reveals the proprietary PPC framework that's helping elite firms dominate the most expensive keywords in legal advertising while maintaining control of their acquisition costs. Sign up for the next webi...

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317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer

March 20, 2025 • 24 mins

What if the secret to building a seven-figure practice isn't spending millions on ads but becoming the go-to regional referral partner for out-of-state powerhouses? When Travis Meltzer left insurance defense to launch Valley Injury Law, he had zero clients, zero funding, and nothing but a laptop. Within six months, he had 200 cases. His secret? Not a massive ad budget, but a revolutionary approach to becoming the go-to regional re...

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316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors

March 13, 2025 • 20 mins

Small firms can thrive against bigger competition without matching their manpower. In this episode of Personal Injury Mastermind, Lem Garcia shares how he developed strategic workflows and documentation that increased case velocity while ensuring consistent quality. From his comprehensive case handling manual to specialized team roles, learn how the right systems can transform your practice without requiring an army of staff. If ...

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315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion

March 6, 2025 • 19 mins

What if you could compress a decade of law firm growth into just five years? When "The Usain Bolt of Law School" Dennis Carrion opened his firm, he landed a $200K settlement in just 30 days. Five years later, he's built a 50-person team without ever working for another lawyer. In this episode, Dennis reveals the unconventional methods behind his meteoric rise and shows how breaking from tradition created extraordinary results. If...

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314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story

February 27, 2025 • 27 mins

When most PI firms are going all-in on digital and legal SEO, Michael DiPasquale is leveraging his insider knowledge of traditional media to reduce case acquisition costs and drive law firm growth. In this episode, a former TV network executive reveals why marketing for attorneys should include the fundamentals of TV, radio, and outdoor to deliver consistent results while others chase "exotic" marketing tactics that fail to convert...

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313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works

February 20, 2025 • 52 mins

This comprehensive guide to legal TV ads breaks down exactly how top firms dominate their markets through broadcast television. From the science of media buying to performance tracking, Sarah reveals the strategies that turn TV campaigns into case-generating machines. As streaming reshapes how people watch, she shows why broadcast television remains essential for personal injury law firms and shares the tactics that maximize ROI. ...

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312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm

February 13, 2025 • 33 mins

Anthony Lopez transformed Your Insurance Attorney from a 70-person practice into a 275-employee powerhouse by making one pivotal decision: stepping away from the courtroom to focus entirely on law firm management. In this episode of Personal Injury Mastermind (PIM), Lopez reveals how treating a law firm like a business unlocked unprecedented growth. His innovative approach to legal marketing sets him apart - while other firms outs...

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311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez

February 6, 2025 • 23 mins

In an industry where firms fight over the same cases, Julian Gomez has carved out his blue ocean in auto product liability. Julian's method is surprisingly simple: specialize deeply, share knowledge freely, and let expertise create opportunities. Dominate your market today. Grab a copy of Chris’ latest book, Personal Injury Lawyer Marketing: From Good to GOAT. In this episode of Personal Injury Mastermind, discover how understan...

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Personal Injury Mastermind

Episodes

.css-14f5ked{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:2;overflow:hidden;}330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm

.css-r6mb8g{margin:0;word-break:break-word;display:-webkit-box;-webkit-box-orient:vertical;box-orient:vertical;-webkit-line-clamp:1;overflow:hidden;}329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi

328. Settle in 60 Days: How Jon Hollan Built Kentucky’s Fastest PI Firm

327. “Get Rude”: Skits, Systems, and Saying No—How Lee Rudin Dominated New Orleans

326. Seven Words or Less: The Secret to Billboard Success in 2025 w/ Sarah Parisi

325. Client First. ROI Forever. How Sam Aguiar Turns Service Into Referrals

324. BONUS: Master Law Firm SEO in an AI Era: The Ultimate Guide to Dominating Search in 2025

323. Small Markets, Massive Returns: Dominating the Midwest w/ AJ and Ryan Bruning

322. Grow Your Practice with Mass Torts: A Framework for Single Event Attorneys from MTMP

321. Litigation-Level AI (Without the Risk): How Smart Firms Are Getting Ahead Now w/ Lisa Gorshe and Carasusana Wall

320. Trial Ready (Without a War Chest): Virtual Focus Groups Help Small PI Firms Get Max Case Value

319. Starting a Successful PI Practice from Scratch: Joe Volta’s no BS Guide

318. BONUS: Master Law Firm PPC (In Just 10 Steps): Cut Acquisition Costs While Winning Premium Cases

317. The Secret to Getting 200 Cases in Your First 6 Months and The Referral Strategy That Beats Advertising w/ Travis Meltzer

316. Outperforming Giants: How Lem Garcia's Small Firm Uses Systems to Beat Big Competitors

315. ‘The Usain Bolt of Law School': 0-50 Staff in Record Time w/ Dennis Carrion

314: Why Traditional Media Still Belongs in Your Legal Marketing Mix - TV Exec + Multi-State Personal Injury Firm Owner, Michael DiPasquale's Success Story

313. The Complete Guide to TV Advertising for Law Firms: A Media Buyer's Inside Look at What Actually Works

312. Law Firm Management Mastery: How Stepping Away from Cases Built a 275-Person Firm

311. Auto Product Liability: The Blue Ocean of Personal Injury w/ Julian Gomez

Popular Podcasts

330. Data, Disney, and the Death of a Solo Lawyer: Inside Craig Goldenfarb’s Eight-Figure Firm

329.BONUS: TV Ads Aren’t Dead—They’re Dominating. Here’s Why. Webinar Replay w/ Sarah Parisi