January 31, 2025 • 16 mins
Interim Moana Pasifika boss Debbie Sorensen claims their highest profile Super Rugby recruit has set the tone for the campaign ahead.
Sorenson explains All Black Ardie Savea's impact as they seek to make the play-offs for the first time in their fourth season.
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Speaker 1 (00:06):
You're listening to the sports Talk podcast with Darcy Wildergrave
from News Talk ZEDB. It's a warm welcome to the
program to Debbie Sorenson, CEO of Mona Passifica.
Speaker 2 (00:19):
Debbie, good evening, Good evening, Darcy.
Speaker 1 (00:22):
You've been in the news today planning the team has
been in pre season today as well. She's been a
pretty big day for the club, for the franchise. What
if you want to call it, I suppose we'll set
things off, Debbie Sorenson? Who are you? Where did you
come from? What are you doing there?
Speaker 2 (00:39):
Indeed I asked myself that question most days, Darcy. It's
funny how life works out, isn't it. So I have
grown up in a rugby league family who play at
the highest level.
Speaker 1 (00:53):
I see you are one of those Sorensons. I was
going to go along that right. Well, that's quite That's
quite a name to carry, isn't it, Debbie.
Speaker 2 (01:01):
Yes? Yes, but you know, living and breathing and up
for the elite sportsman transfers well into the rugby context.
And so even though I don't have a deep rugby knowledge,
I certainly have a knowledge of how to look after
premium athletes of what competition looks like and of the
(01:25):
values that work well to support high performing.
Speaker 1 (01:29):
Teams, very transferable skills. Then yes, what about your role
because this is a dual role for you since the
PACIFICA Medical Association took over more on a Pacivica last year,
so you are CEO across both areas. That's a difficult
role to undertake. Is this I know you waiting to
(01:53):
bring someone else into the role, but is this tenable
do you think for the start of the season, for
the rest of the season, Debbie.
Speaker 2 (02:00):
Yes, I think it is. I think one of the
things is we took over the franchise on the first
of July and one of the things that I bring
to the role is the ability to leverage the resources'
skills and experience out of the PACIFICA Medical Association group
to benefit the franchise. And so, you know, I think
(02:23):
it's a very necessary transition over the next year to
understand you know, for example, PACIFICA Medical Association has a
big finance group, they have a big comms group hr
you know, just really able to provide that solid back
room support to the franchise that we weren't able to
(02:44):
have prior to this. So I think it's tenable in
the short term. It's certainly different. You know, I look
at my colleagues, the other CEO super RUGB CEOs and
feel a little bit envious that they have more time
to consider what's required and put onto the role. But
(03:04):
you know, the the club is more than one person,
and so we have lots of people working, doing lots
of jobs. So it is more than me primarily.
Speaker 1 (03:16):
Do you see yourself then as a manager of the
human resource on with that, what are the resources that
the PMA have that you believe are going to be
the most applicable to running more on PACIFICA. How are
they going to lift using what p may provide?
Speaker 2 (03:33):
Yes, so the first thing is the value of the organization,
so specific and Medical Association is a charitable trust and
it has the same vision as Moana Pacifica. It's really
about our community being as prosperous in living their best
lives and in this case this is through sporting pathways
and through rugby, and so it's very consistent that we
(03:55):
share the same vision and aspirations for our people. And
so one of the things we bring is the ability
to strengthen and be authentic and the values and the
way the club is run. And so when people come
to us, they feel very comfortable in their skin because
they can bring their whole cells, so they can come
(04:17):
to work and talk Samaon and Tonguen and Fijian and
you know, in the case of some of our coaches,
they speak Scottish. You know, it's okay and we really
welcome that. So I think being in an environment that's
solid and stable, that has the same set of values
(04:38):
and also demonstrates you know, Pacific and Medical Association has
health professionals, doctors and nurses working at the top of
their scope, and so it's an environment where we have
a whole group of Pacific people who are well trained
her experience, some of whom are the best in the
world at what they do, and all being in the
(05:00):
same environment.
Speaker 1 (05:01):
And along with that DeBie Soarrnson, the CEO of one Ivica,
you've got someone who's right at the top of their
game in Adie Savia the off signing, the off season
signing so far of this club's very short career. I
don't think it's possible to underestimate what Ardie brings to
(05:24):
the program. And you've covered a lot of that already
with your other colleagues, the other branches here. Anything else
you've noticed with Ardie Savia since he has turned up
that maybe you guys didn't bring into account.
Speaker 2 (05:36):
I think that we had underestimated the effect and the
influence across the whole club in all areas of the club,
so not just in the rugby squad. We knew that
that would make a difference, you know, we knew that
he would lift performance, that it makes everyone else step
(05:59):
up their game and do better, but also in other
areas of the club. So for example, he is a
consummate professional. He is very experienced in social media and
dealing with the media, and he also has an incredibly
good commercial brain around what might work and what might not.
(06:21):
Along with that, he's calm, he's professional, and he's a
really decent bloke. Might I say so? You know, I
just feel incredibly grateful that he's made that choice to
come to us. Its signals to everyone else that he
has confidence in the club, that we're not a fly
by night deal. And he says explicitly that he comes
(06:45):
because he's able to bring his authentic self. He can
play football with his brother, which has been a lifelong dream,
but also he can you know, really really flourish in
what he's doing.
Speaker 1 (07:00):
The relationship between your club and Enza because prudumin Mona
Pasifka is about bringing talent through for Tonga and somewhat
not for New Zealand. So when the club starts picking
up players like Ardie Savia and his for like, does
(07:22):
that create any tension? Is it something that New Zealand
Rugby necessarily happy with.
Speaker 2 (07:30):
I think that there's always tension in its right to
have tension between the Super Rugby Club and New Zealand Rugby.
You know, we're quite unique and that we're a charitable
trust and we're not owned by New Zealand Rugby. The
other franchises certainly are and have a lot of influence.
I might say that New Zealand Rugby has been incredibly
(07:51):
supportive of the franchise starting and have you know, we
have very strong relationships with them. We're very excited about
the New New Zealand Rugby board and in particular having
Kevin mere Lamu and Karen Rungey, you know what we
would see as our representatives on that board, you know,
(08:11):
who are both incredibly experienced governors and able to really
bring skills and talent to their job. So we feel that,
you know, we all have a role to play. New
Zealand Rugby needs to run New Zealand Rugby. We're a franchise.
We need to play really good football and together as
(08:32):
an ecosystem, all the club's New Zealand Rugby, Australian Rugby
the drawer. We all have a part to play to
make Super Rugby competition successful.
Speaker 1 (08:42):
A very attractive proposition. Now that you've got the likes
of SRV involved in the side, do you have any
restrictions around who you can attract to play or who can,
of their own volition come and knock on your door,
because there I expect will be a number of pacificer
players that would be interested that maybe you would have
been a bit hesitant, but now the door appears to
(09:04):
be open. Are you working in an area where you
actually can only employ so many players in so many positions?
Who've got I suppose connections with the all blacks in
New Zealand.
Speaker 2 (09:16):
Rugby indeed, and so under our license agreement we are
only able to secure x number of all blacks. If
we put that aside, we you know we have a
limited envelope for player recruitment and player payment, and of
course we're talking about all Blacks, which are at the
(09:37):
premium level, so you know, just like any other team,
you can only have so many stars in it. And
there is certainly some interest being shown. As soon as
Ardie had signed the contractor moved. We've been contacted by
agents that previously really weren't that interested in the franchise.
(09:58):
So we would expect to see more movement next year
and we would expect to be able to negotiate and
have those com sessions with New Zealand Rugby and to
see how far we go.
Speaker 1 (10:09):
Debbie Sorrington joins a CEO of Mawana Pusificke you said
X number, what's the X.
Speaker 2 (10:15):
Equal at the moment it's three.
Speaker 1 (10:18):
And that level is current playing all blacks, all blacks
were worth there and playing current playing all blacks, that's
the limit you've got there as well. I'd ask the
names that have been coming towards you from the agents,
but I suggest you probably won't tell me. No good
things do though, come to those who ask what about
the position you've taken where you hope to be a
(10:41):
ben semis Are this year and within five years win
the championship itself. You take the Highns for example, they've
been there since day one, the one once, they're pretty
high expectations. What do you base those on, Debbie.
Speaker 2 (10:55):
First of all, we can see how the team has
lifted in terms of performance. This is only our fourth year.
Second our squad is a much more experience squad in
some cases, and if I give the example the young
Garden Baship young man was interviewed by the Herald a
couple of weeks ago and he said very clearly that
(11:17):
he felt that the team, the squad was a champion
winning squad and totally you know, un unkind of influenced
by anyone else. And so we have all the potential.
We look at our coaching staff and they are excellent.
And as we watched the team today, they are playing
at a different standard already, given that this is a
(11:40):
preseason trial game, and so we can see that we're
on an upward trajectory. And you know, it's not beyond
the realm of possibility that we would be playing finals footy,
because that's what's so fantastic about rugby is that it's unpredictable.
Speaker 1 (11:56):
They talked, dear me about putting a fan at the
scene of the room man. It is all about the fan.
That's essentially why you are there. Engaging the wider community,
not just the PACIFICA community a key part of what
you're doing. Proposals. How do you look to do that,
because I'd suggest that playing up north in Auburn is
(12:18):
probably not great. Maybe you should be I don't know
down in Poky Cohe so talk to us through about that.
How you engage the fans where your fan base actually is.
Speaker 2 (12:29):
Yes, that's exactly right, Darcy. What I have to say
is that our fan base is pretty diverse. I think,
you know, there's an assumption that our fan base is
all Pacific, which in Auckland is a considerable number of people.
You know, it's about nearly three hundred thousand people Pacific
people live in Auckland. However, if we use the example
(12:51):
of the North Shore, we have done lots of work
in our community program in schools and with businesses, and
we have been welcomed by the North Shore Business Association
and the local community. And we see that today today
we would have had about one thousand people there. The
game wasn't ticketed, it wasn't advertised at all, and these
(13:13):
were people that just rolled up and it was a
very diverse crowd who turned up. So I think it
is about winning hearts and minds. You know, we are
very lucky to be able to work at North Harbor
because the facilities that they have are fantastic. We're lucky
to train alongside fa Auckland because we can share you know,
(13:38):
lessons and journeys and information with each other and do
so very willingly. You know, both teams are actually in
the gym at the same time very often. It would
be ideal for us if we had a high performance base,
you know, further south across the bridge, but there is
not a high performance facility anywhere south of the bridge,
which is quite shocking when you think about it in
(14:00):
terms of infrastructure. So, you know, in the long term
that is something I think it needs to be resolved
about where will our home be. But in the short
to medium term we're here at North Harbor and we
feel very lucky to be able to have that facility.
Speaker 1 (14:17):
Debbie Sorenson the difficulties you think the team faces over
the next few years and Conversey, what are the big
positives around this team moving forward?
Speaker 2 (14:30):
I think the difficulties that we face as similar to
all super rugby clubs, and we have intense competition from
other sporting codes, you know, for viewers and broadcasting revenue.
In order to really be successful. You're absolutely right Darcy
(14:51):
and saying the fan needs to be at the center.
This is more than just playing really good rugby. It's
actually a broadcasting and it's an entertainment product. We can
certainly bring entertainment, and we can bring flavor and color
and interest. We have content coming at our years, but
the question will be how sustainable we can be over
(15:12):
the next three to five years with the funding that
we have. So we are not funded at the same
rate as the other New Zealand rugby franchises because we
aren't owned by New Zealand Rugby, and so that means
we need to work extra hard to attract sponsors into
the club. And what I might say this year is that,
(15:34):
you know, as an example, having the Ford sponsorship come
to us for three years is just remarkable, absolutely remarkable,
and I think it signals the interest from sponsors. And
you know, these are big organizations that are not pacific
organizations who are willing and interested in investing in the club.
Speaker 1 (15:57):
In minds of an old race car, saying that I'll
leave you with Debbie Sorenson, CEO of Minor Pacific. You
can thank you very much for your time. Is to
say in the industry, when on Sunday sell on Monday,
and that's an essence. What you've got to do. You win,
You start getting eyeballs through championships and success. They'll come,
won't they.
Speaker 2 (16:15):
That's exactly right, they'll come.
Speaker 1 (16:17):
For more from sports talk, listen live to news talks.
They'd be from seven pm weekdays, or follow the podcast
on iHeartRadio.
You're listening to the sports Talk podcast with Darcy Wildergrave
from News Talk ZEDB. It's a warm welcome to the
program to Debbie Sorenson, CEO of Mona Passifica.
Speaker 2 (00:19):
Debbie, good evening, Good evening, Darcy.
Speaker 1 (00:22):
You've been in the news today planning the team has
been in pre season today as well. She's been a
pretty big day for the club, for the franchise. What
if you want to call it, I suppose we'll set
things off, Debbie Sorenson? Who are you? Where did you
come from? What are you doing there?
Speaker 2 (00:39):
Indeed I asked myself that question most days, Darcy. It's
funny how life works out, isn't it. So I have
grown up in a rugby league family who play at
the highest level.
Speaker 1 (00:53):
I see you are one of those Sorensons. I was
going to go along that right. Well, that's quite That's
quite a name to carry, isn't it, Debbie.
Speaker 2 (01:01):
Yes? Yes, but you know, living and breathing and up
for the elite sportsman transfers well into the rugby context.
And so even though I don't have a deep rugby knowledge,
I certainly have a knowledge of how to look after
premium athletes of what competition looks like and of the
(01:25):
values that work well to support high performing.
Speaker 1 (01:29):
Teams, very transferable skills. Then yes, what about your role
because this is a dual role for you since the
PACIFICA Medical Association took over more on a Pacivica last year,
so you are CEO across both areas. That's a difficult
role to undertake. Is this I know you waiting to
(01:53):
bring someone else into the role, but is this tenable
do you think for the start of the season, for
the rest of the season, Debbie.
Speaker 2 (02:00):
Yes, I think it is. I think one of the
things is we took over the franchise on the first
of July and one of the things that I bring
to the role is the ability to leverage the resources'
skills and experience out of the PACIFICA Medical Association group
to benefit the franchise. And so, you know, I think
(02:23):
it's a very necessary transition over the next year to
understand you know, for example, PACIFICA Medical Association has a
big finance group, they have a big comms group hr
you know, just really able to provide that solid back
room support to the franchise that we weren't able to
(02:44):
have prior to this. So I think it's tenable in
the short term. It's certainly different. You know, I look
at my colleagues, the other CEO super RUGB CEOs and
feel a little bit envious that they have more time
to consider what's required and put onto the role. But
(03:04):
you know, the the club is more than one person,
and so we have lots of people working, doing lots
of jobs. So it is more than me primarily.
Speaker 1 (03:16):
Do you see yourself then as a manager of the
human resource on with that, what are the resources that
the PMA have that you believe are going to be
the most applicable to running more on PACIFICA. How are
they going to lift using what p may provide?
Speaker 2 (03:33):
Yes, so the first thing is the value of the organization,
so specific and Medical Association is a charitable trust and
it has the same vision as Moana Pacifica. It's really
about our community being as prosperous in living their best
lives and in this case this is through sporting pathways
and through rugby, and so it's very consistent that we
(03:55):
share the same vision and aspirations for our people. And
so one of the things we bring is the ability
to strengthen and be authentic and the values and the
way the club is run. And so when people come
to us, they feel very comfortable in their skin because
they can bring their whole cells, so they can come
(04:17):
to work and talk Samaon and Tonguen and Fijian and
you know, in the case of some of our coaches,
they speak Scottish. You know, it's okay and we really
welcome that. So I think being in an environment that's
solid and stable, that has the same set of values
(04:38):
and also demonstrates you know, Pacific and Medical Association has
health professionals, doctors and nurses working at the top of
their scope, and so it's an environment where we have
a whole group of Pacific people who are well trained
her experience, some of whom are the best in the
world at what they do, and all being in the
(05:00):
same environment.
Speaker 1 (05:01):
And along with that DeBie Soarrnson, the CEO of one Ivica,
you've got someone who's right at the top of their
game in Adie Savia the off signing, the off season
signing so far of this club's very short career. I
don't think it's possible to underestimate what Ardie brings to
(05:24):
the program. And you've covered a lot of that already
with your other colleagues, the other branches here. Anything else
you've noticed with Ardie Savia since he has turned up
that maybe you guys didn't bring into account.
Speaker 2 (05:36):
I think that we had underestimated the effect and the
influence across the whole club in all areas of the club,
so not just in the rugby squad. We knew that
that would make a difference, you know, we knew that
he would lift performance, that it makes everyone else step
(05:59):
up their game and do better, but also in other
areas of the club. So for example, he is a
consummate professional. He is very experienced in social media and
dealing with the media, and he also has an incredibly
good commercial brain around what might work and what might not.
(06:21):
Along with that, he's calm, he's professional, and he's a
really decent bloke. Might I say so? You know, I
just feel incredibly grateful that he's made that choice to
come to us. Its signals to everyone else that he
has confidence in the club, that we're not a fly
by night deal. And he says explicitly that he comes
(06:45):
because he's able to bring his authentic self. He can
play football with his brother, which has been a lifelong dream,
but also he can you know, really really flourish in
what he's doing.
Speaker 1 (07:00):
The relationship between your club and Enza because prudumin Mona
Pasifka is about bringing talent through for Tonga and somewhat
not for New Zealand. So when the club starts picking
up players like Ardie Savia and his for like, does
(07:22):
that create any tension? Is it something that New Zealand
Rugby necessarily happy with.
Speaker 2 (07:30):
I think that there's always tension in its right to
have tension between the Super Rugby Club and New Zealand Rugby.
You know, we're quite unique and that we're a charitable
trust and we're not owned by New Zealand Rugby. The
other franchises certainly are and have a lot of influence.
I might say that New Zealand Rugby has been incredibly
(07:51):
supportive of the franchise starting and have you know, we
have very strong relationships with them. We're very excited about
the New New Zealand Rugby board and in particular having
Kevin mere Lamu and Karen Rungey, you know what we
would see as our representatives on that board, you know,
(08:11):
who are both incredibly experienced governors and able to really
bring skills and talent to their job. So we feel that,
you know, we all have a role to play. New
Zealand Rugby needs to run New Zealand Rugby. We're a franchise.
We need to play really good football and together as
(08:32):
an ecosystem, all the club's New Zealand Rugby, Australian Rugby
the drawer. We all have a part to play to
make Super Rugby competition successful.
Speaker 1 (08:42):
A very attractive proposition. Now that you've got the likes
of SRV involved in the side, do you have any
restrictions around who you can attract to play or who can,
of their own volition come and knock on your door,
because there I expect will be a number of pacificer
players that would be interested that maybe you would have
been a bit hesitant, but now the door appears to
(09:04):
be open. Are you working in an area where you
actually can only employ so many players in so many positions?
Who've got I suppose connections with the all blacks in
New Zealand.
Speaker 2 (09:16):
Rugby indeed, and so under our license agreement we are
only able to secure x number of all blacks. If
we put that aside, we you know we have a
limited envelope for player recruitment and player payment, and of
course we're talking about all Blacks, which are at the
(09:37):
premium level, so you know, just like any other team,
you can only have so many stars in it. And
there is certainly some interest being shown. As soon as
Ardie had signed the contractor moved. We've been contacted by
agents that previously really weren't that interested in the franchise.
(09:58):
So we would expect to see more movement next year
and we would expect to be able to negotiate and
have those com sessions with New Zealand Rugby and to
see how far we go.
Speaker 1 (10:09):
Debbie Sorrington joins a CEO of Mawana Pusificke you said
X number, what's the X.
Speaker 2 (10:15):
Equal at the moment it's three.
Speaker 1 (10:18):
And that level is current playing all blacks, all blacks
were worth there and playing current playing all blacks, that's
the limit you've got there as well. I'd ask the
names that have been coming towards you from the agents,
but I suggest you probably won't tell me. No good
things do though, come to those who ask what about
the position you've taken where you hope to be a
(10:41):
ben semis Are this year and within five years win
the championship itself. You take the Highns for example, they've
been there since day one, the one once, they're pretty
high expectations. What do you base those on, Debbie.
Speaker 2 (10:55):
First of all, we can see how the team has
lifted in terms of performance. This is only our fourth year.
Second our squad is a much more experience squad in
some cases, and if I give the example the young
Garden Baship young man was interviewed by the Herald a
couple of weeks ago and he said very clearly that
(11:17):
he felt that the team, the squad was a champion
winning squad and totally you know, un unkind of influenced
by anyone else. And so we have all the potential.
We look at our coaching staff and they are excellent.
And as we watched the team today, they are playing
at a different standard already, given that this is a
(11:40):
preseason trial game, and so we can see that we're
on an upward trajectory. And you know, it's not beyond
the realm of possibility that we would be playing finals footy,
because that's what's so fantastic about rugby is that it's unpredictable.
Speaker 1 (11:56):
They talked, dear me about putting a fan at the
scene of the room man. It is all about the fan.
That's essentially why you are there. Engaging the wider community,
not just the PACIFICA community a key part of what
you're doing. Proposals. How do you look to do that,
because I'd suggest that playing up north in Auburn is
(12:18):
probably not great. Maybe you should be I don't know
down in Poky Cohe so talk to us through about that.
How you engage the fans where your fan base actually is.
Speaker 2 (12:29):
Yes, that's exactly right, Darcy. What I have to say
is that our fan base is pretty diverse. I think,
you know, there's an assumption that our fan base is
all Pacific, which in Auckland is a considerable number of people.
You know, it's about nearly three hundred thousand people Pacific
people live in Auckland. However, if we use the example
(12:51):
of the North Shore, we have done lots of work
in our community program in schools and with businesses, and
we have been welcomed by the North Shore Business Association
and the local community. And we see that today today
we would have had about one thousand people there. The
game wasn't ticketed, it wasn't advertised at all, and these
(13:13):
were people that just rolled up and it was a
very diverse crowd who turned up. So I think it
is about winning hearts and minds. You know, we are
very lucky to be able to work at North Harbor
because the facilities that they have are fantastic. We're lucky
to train alongside fa Auckland because we can share you know,
(13:38):
lessons and journeys and information with each other and do
so very willingly. You know, both teams are actually in
the gym at the same time very often. It would
be ideal for us if we had a high performance base,
you know, further south across the bridge, but there is
not a high performance facility anywhere south of the bridge,
which is quite shocking when you think about it in
(14:00):
terms of infrastructure. So, you know, in the long term
that is something I think it needs to be resolved
about where will our home be. But in the short
to medium term we're here at North Harbor and we
feel very lucky to be able to have that facility.
Speaker 1 (14:17):
Debbie Sorenson the difficulties you think the team faces over
the next few years and Conversey, what are the big
positives around this team moving forward?
Speaker 2 (14:30):
I think the difficulties that we face as similar to
all super rugby clubs, and we have intense competition from
other sporting codes, you know, for viewers and broadcasting revenue.
In order to really be successful. You're absolutely right Darcy
(14:51):
and saying the fan needs to be at the center.
This is more than just playing really good rugby. It's
actually a broadcasting and it's an entertainment product. We can
certainly bring entertainment, and we can bring flavor and color
and interest. We have content coming at our years, but
the question will be how sustainable we can be over
(15:12):
the next three to five years with the funding that
we have. So we are not funded at the same
rate as the other New Zealand rugby franchises because we
aren't owned by New Zealand Rugby, and so that means
we need to work extra hard to attract sponsors into
the club. And what I might say this year is that,
(15:34):
you know, as an example, having the Ford sponsorship come
to us for three years is just remarkable, absolutely remarkable,
and I think it signals the interest from sponsors. And
you know, these are big organizations that are not pacific
organizations who are willing and interested in investing in the club.
Speaker 1 (15:57):
In minds of an old race car, saying that I'll
leave you with Debbie Sorenson, CEO of Minor Pacific. You
can thank you very much for your time. Is to
say in the industry, when on Sunday sell on Monday,
and that's an essence. What you've got to do. You win,
You start getting eyeballs through championships and success. They'll come,
won't they.
Speaker 2 (16:15):
That's exactly right, they'll come.
Speaker 1 (16:17):
For more from sports talk, listen live to news talks.
They'd be from seven pm weekdays, or follow the podcast
on iHeartRadio.
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