Episode Transcript
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Speaker 1 (00:06):
You're listening to the Sports Talk podcast with Duncie Wilder
Grave from News Talk ZB.
Speaker 2 (00:12):
And it's warm. Welcome now to Heath Mills, the executive
chair of the World Cricketers Association the WC. A high Heath,
big time of you guys at the moment. You've been
working hard, good.
Speaker 3 (00:25):
Yeah, we have.
Speaker 4 (00:26):
Actually, it's we're really pleased to produce the report that
were released last night. It's been about six seven months
in the making. And look, I think you know our
boards had a conversation about twelve months ago and as
we often do, we went around in circles about various
(00:48):
degrees of frustration with the structure of the global game
of cricket, where we have franchise leagues and competitions clashing
with bilateral international cricket. We've got bilateral international cricket declining
and value and unless people engaging in it because it
doesn't have a lot of context and the meaning. We
have outdated read regulations and obviously the preenial problem we
(01:08):
have in our sport with decisions are made by a
global governing body that really isn't one. It's a members
organization and people look after themselves and we've given various
degrees of recons and thoughts and opinions on that over
the years, and we just decided, look, we actually are
not aware of a report being completed that looked that
reviewed cricket and from a scheduling the economics, regulation leadership
(01:32):
point of view, and decided to commission one ourselves. And
we're very fortunate we got Paul Marsh to lead a
working group who is used to lead the Australian Crickets Associations,
current CEO of the AFL Player Association, obviously part of
the Marsh cricket family, and a whole of experts joined him,
Tom Harrison, former ECB CEO and obviously a significant broadcasting career,
(01:58):
and Sangral Gupta from it from Star Sports in India,
along with a number of past players. So it was
a really good working group met with about close to
seventy different stakeholders players, past players, administrators, current and past broadcasters,
and really the overwhelming response was cricket's got issues, the
(02:22):
value of bioacual crickets declining, the structure of the competitions
at the international franchise level is confusing for fans and
cricket needs to actually take stock and come up with
a better system and try and develop a program that
people can follow understand is more efficient and potentially maximizes
(02:44):
its opportunities, which it's not doing at the moment. So
we're very pleased with the report that the working group
come up with and I'm very delighted to put it
out under public domain with its associated recommendations, and we
hope it gets good discussion and debate.
Speaker 2 (02:57):
Make a good point in the scheduling is chaotic, inconsistent
and confusing. There's a three words you don't want in
any structure the report itself. It's quite a convoluted, confusing name,
protecting history, embracing change, a unified, coherent and global future.
But it is what it is. The big question here,
(03:19):
Heath World Crickets Association, how much strength have you got
in your arm? You can say all you want, you
can report all you want, but can you get any
movement with the power brokers of World Cricket And I
looked toward the BCCI.
Speaker 4 (03:34):
Yeah, it's a really good question and one we've been
asked a lot. And of course we're only one stakeholder
in the game. The players. The majority of the players.
Speaker 3 (03:43):
Views the reality is we need to work together.
Speaker 4 (03:49):
We have invested in this report, pulled lot of time
and effort energy into it. We think it's got really
solid recommendations. We don't believe there'll be a panacea, but
we know that some stakeholder groups and some of that
you mentioned will try and poke holes in it. They
will try and discredit parts of it, and they try
and say some parts of it can't work in their environment.
(04:11):
You know, the recommendations are at a high level, the conceptual.
There are ways to address any issue anyone might have.
We know that the ICC and the boards aren't going
to say this is fantastic, we're going to adopt it tomorrow.
What we want from this is discussion. So we want
media to engage in it. We want media to question
(04:33):
and challenge in it. We're putting it in front of
the ICC, It's been put in front of the Cricket
Committee where the ICC last night and the Woman's Cricket
Committee today. We've sent it to all the national governing bodies.
We hope that they will look at it, they will
read it, they will come back with views on it,
and hopefully, if we keep it in the public domain
(04:53):
enough enough discussion occurs and enough pressure goes on the
governing bodies to do something about the problems because the
problems aren't going away. Whether it's this report, it's recommendations,
or a crisis inflection point in a few years time,
something needs to be done.
Speaker 3 (05:09):
We know the.
Speaker 4 (05:10):
Value of bilateral international cricket is declining, we know the
interest in that is not what it used to be.
We know the interest and the value in the leagues
is growing. So you're one of the key recommendations here
for US is creating four windows for what we describe
as core international cricket, for twenty one day windows where
international cricket can be prioritized, and we hope through doing
(05:33):
that it's going to have more value because the best
players will be available to plan it, which we just
don't see happening at all at the moment. And aside
from ICC events and major Test match series.
Speaker 2 (05:44):
I suppose if you look at that, when you establish
yourself as an international player, you become a superstar then
and then you can move on to the franchise legs.
Without that, the international cricket and the relevance of there's
no one to pack for all of these franchise legs.
There are no names. They need each other. It's a
symbiotic relationship, isn't it.
Speaker 4 (06:04):
Well, I'm not certain that that's going to be the future.
What we know is that the leagues have been privatized.
As you know, there are team owners now her own
teams across multiple leagues. We know that they are now
developing academies in the major cricket playing countries, and there
are players who are getting picked up for the leagues
who have played no international cricket or vertu of very
(06:26):
little international cricket. And we have even in our own
country players that have played not a lot of international
cricket who are now for all intents and purposes on
the international franchise circuit.
Speaker 3 (06:37):
So yes, whilst I would agree with.
Speaker 4 (06:39):
You initially five ten years ago that was the case,
there's no certainty that that's going to remain the case
moving forward. So we strongly believe that we need to
protect some aspects of international cricket and sure the best
players play because that's critically how a number of the
balls derive most of their revenue. So you know, it's
(06:59):
important that we protect it. But we also have got
to provide opportunity for the leagues to grow. The leagues
have been very good cricket, and you look at the
explosion and cricket the number of countries around the world
enfranchise cricket.
Speaker 3 (07:11):
So there's a lot of good in that.
Speaker 4 (07:13):
But we just need to make sure that we've got
clear windows and we've got clear competitions that people can
follow and understand. And it's not about playing a biolactual
international cricket ten months of the year sometimes with bu
le se level teams because the best players aren't here
playing the games. That's not a saint sustainable future. So
we'd rather the game was more proactive and did something
(07:35):
about that.
Speaker 2 (07:36):
Heath Mels, You need the support of the players in general.
If a lot of them are splintering off and getting
paid well by these individual enterprises, have you got enough
faith that you do Actually, as I said before, have
the strength in your arm been backed by the players
overall in general, because that would be a huge thrust
for you.
Speaker 4 (07:56):
Yes, but that comes back to the central problem of
poor regulation in our sport. So there's virtually no regulations.
We have a globaling body, there is a members organization
where everyone acts in self interest. They are not great custodians.
Speaker 3 (08:13):
Of our sport.
Speaker 4 (08:13):
Because our sport is now global, it's transnational, it's across
multiple formats and I mean.
Speaker 3 (08:18):
Private, private leagues.
Speaker 4 (08:19):
It's a hugely different to what it was fifteen years ago.
So we need a global governing body that's empowered to
look after the best interests of cricket worldwide. Players can
only operate in the environment that the governing body.
Speaker 3 (08:34):
Set for them.
Speaker 4 (08:35):
So if players are sitting off to T ten leagues,
T twenty leagues leagues and prioritizing leagues over international cricket,
that is because of the lack of regulation.
Speaker 3 (08:45):
In our sport. And that comes back to the administration.
Speaker 2 (08:48):
Does this lead into the collapse of the ICC? Does
this mean it had to be retooled completely? Is this
what you're aiming for or.
Speaker 4 (08:55):
I don't think we'll see the collapse of the ICC.
We were just like the ice DC to be modernizeder.
But we would like to see the administrators come together
and do something about the schedule and look at some
of these reck inndations, prioritize for windows of years, more
windows for international cricket. We like them to look at
their economics. Absolutely, we think the finances of the game
(09:15):
are not optimized that if we had more coherent playing
programs and jepardy and international cricket where every game counted
towards a two year final and T twenty cricket with
an ICC event or the one.
Speaker 3 (09:28):
Day we will a couple of test cricket.
Speaker 4 (09:29):
We think there's money been left on the table and
we think that if they got.
Speaker 3 (09:34):
Better regulation in place, that we would.
Speaker 4 (09:37):
Our game would make a lot more sense. That we
would be able to have good movement of players around
the world that's tracked and more importantly, make sure that
their welfare is looked after, but that they are able
to prioritize international cricket at seven times of the years.
So all those things can happen with strong leadership. They
can happen under the current ICC structure. People just need
to come together and recognize are we governing for the
(09:59):
past or are we governing for the future. Are we
governing for ourselves or we are are we governing for
the whole global game?
Speaker 2 (10:07):
Holistically, ipl and BCCI they are a huge force in
global cricket. They make an extraordinary amount of money. They
are driving this and they don't pay their players a
great deal. Percentile wise, when you look at the NBA
and the EMBL, all of those big American sports and others,
is there a want from the IPL a BCCI to
(10:30):
actually release some of that funds for the general health
and well being of their players because without the players,
they haven't got a league. But they've quite quite dominant
in that space, aren't they.
Speaker 3 (10:40):
It doesn't appear to be a want at the moment.
Speaker 4 (10:42):
I think the IPL pays its plays about eight percent
or something like that, which by International Global Franchise League
standards is about forty two percent.
Speaker 3 (10:51):
Where it needs to be.
Speaker 4 (10:53):
But anyway, nonetheless, that's what happens if you don't have
a player association. And there's no player association in India. Look,
I think that, you know, people look at India. The
BCCI has done great things for our sport. If you
look at the IPL, it's a phenomenal competent, there's no
doubt about that, and they are the.
Speaker 3 (11:10):
B center of cricket.
Speaker 4 (11:12):
But if I'm sure they want a global game, I'm
sure they want the game to grow around the world
and many more countries actually start playing cricket more. Seriously,
that's not going to happen unless we have a competitive
competitive balance in our competitions. So I think that in
some of the stats and the report, the number one
country and it will be in your obviously, generates about
(11:34):
two billion dollars a year. The number thirteen country generates
two million. How are we possibly going to have a
competitive international program if that's the case. So one of
the only leavers they have and to ensure this competition
is the ICC distribution. So maybe when we've suggested maybe
they need to have a look at there are other
(11:54):
examples around the world where you've got an international sport
where no countries allow more than ten percent of the distributions.
Speaker 3 (12:02):
Have they got it right? Have we got it wrong? No?
Speaker 4 (12:04):
No, But we should be looking at those sorts of things.
And it comes back to I think that question, do
we want a global governing game, a global game?
Speaker 3 (12:11):
Sorry?
Speaker 4 (12:11):
Or is that just rhetoric? Do we just each want
to look after ourselves? As long as the big three
continue to look after themselves, we're going to have this mess.
Speaker 3 (12:20):
Timing to eat so much better than that, so.
Speaker 2 (12:22):
We've got to wind things up. But let's talk about
timing because in glacial paces sometimes a term that is
used with major sports and global sports because it is
problematical troublesome to get things running at a decent pace
with so many concerned parties. What does the WCA want
to achieve in what kind of time spam? When do
(12:43):
you want to see this change? Have you got a plan?
Is to weigh the way this progresses.
Speaker 4 (12:49):
We think these changes can be implemented in eighty months
to years time.
Speaker 3 (12:54):
And it outlines that in the report.
Speaker 4 (12:58):
That the pace of the change is entirely dependent upon
the ten to eleven twelve member board full member boards
of the ICCY ultimately control it. So New New Zealand
Cricket sits around that table on the ICC and has
a clear responsibility for the current program that we're faced with,
the current schedule, that the mess that we have in
(13:19):
terms of that scheduling. So those ten countries, they are
the ones who need to make a decision here do
they want to embrace this report, have a look at
the recommendations on certain that they can probably be improved
in the areas and there people will other stakeholds will
have different views. We're happy with that. We just want
a discussion. That's why we've done this piece of work
(13:42):
instead of just relying on anecdotal recons.
Speaker 3 (13:44):
Which is what we all do.
Speaker 4 (13:46):
We've invested them pulling together a comprehensive report with evidence
in research compared as to what cricket could look like
moving forward would be the lot. We love them to engage.
It's up to them whether they choose to do that
or not. What we are going to do is each
time someone comes to us in the next in the
years ahead with does this component part doesn't work or
(14:09):
we want to change test cricket into two divisions and
looking at things in isolation, we're going to point back
to this report and so you cannot look at things
in isolation. We need a global direction and there are
strong recommendations here that you need to start to think about.
But we've got something now on paper that we can
reference and we're going to continue to do that when
(14:31):
people have issues with the current structure that we currently
have to deal with today.
Speaker 2 (14:35):
Starting framework is what you need. A good work well
done on the mokey behind this. It's the WCA, the
World Crickets Association Executive Chair Heath at Mills, wishing you
the best for that, because yeah, as I said, it
ain't broken, don't fix it. But it's broken and we
know it, and it's nice to see Heath Mills that
(14:55):
that has been recognized.
Speaker 3 (14:58):
Thanks Darsie, appreciate the time.
Speaker 1 (14:59):
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