Where Waterfalls, Wonder, and Welcome Await In Brevard, NC, With Clark Lovelace

Travel has a way of turning ordinary moments into unforgettable memories and Brevard, North Carolina, is the kind of place where that magic happens every day. Tucked in the heart of the Land of Waterfalls, Brevard offers something for every curious traveler: lush forests to explore, world-class biking trails, charming shops and cafés, and an irresistible small-town vibe. Whether you’re chasing cascading waterfalls, wandering downtown with a cup of local coffee, or catching a glimpse of the famous white squirrels, you’ll quickly see why Brevard captures hearts. On this episode of Speaking of Travel, we’re joined by hometown hospitality hero, Clark Lovelace, Executive Director of the Transylvania County Tourism Development Authority. With roots that run deep, Clark shares his passion for creating unforgettable visitor experiences, how Brevard continues to grow sustainably, and what makes this mountain town one of the most welcoming places in Western North Carolina.