April 23, 2025 • 15 mins
Augustine “AJ” Wadian is the Co-Founder and CEO of Premier Home Pros, a home improvement company projected to hit $180 million in revenue by 2025. AJ sparked the idea for the company, launching it with his partners and closing their first sale within three days. He’s passionate about scaling smart, aligning sales, marketing, and installation through systems-driven leadership.
Noah Jackson is the Co-Founder and Chief Growth Officer of Premier Home Pros, a fast-growing home improvement company projected to hit $180 million in revenue by 2025. With a background in sales, Noah helped lead the company from launch to $100 million in just two years. He’s all about building smart systems, scaling sustainably, and keeping people at the center of growth
Noah Jackson is the Co-Founder and Chief Growth Officer of Premier Home Pros, a fast-growing home improvement company projected to hit $180 million in revenue by 2025. With a background in sales, Noah helped lead the company from launch to $100 million in just two years. He’s all about building smart systems, scaling sustainably, and keeping people at the center of growth
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Speaker 1 (00:01):
This is iHeartRadio's CEOs. You should know I'm Keith Hohisen.
Today we have co CEOs and the co founders of
Premier Home Pros, which has grown exponentially in the last
few years. AJ Waddion and Noah Jackson are here with us. AJ,
can you talk to us a little bit about you
(00:22):
and Noah's journey and how you came to found a
company that's now doing a lot of revenue.
Speaker 2 (00:28):
You know, it's a pretty cool story as far as
kind of how we got into the industry. And I've
been in the industry for sixteen years in home sales
homer modeling industry, and me and Noah became friends in
twenty eighteen working for a previous company. We built a
good friendship throughout that time, and you know, we decided
to start our business. We really never envisioned like what
the product was going to be, and bathrooms is kind
(00:49):
of by accident. We were like, you know, we're going
to start a business up and let's see where we
can go with it. So I said, He's like, what
kind of product do you think we could sell? I said,
I think bathrooms would be a great idea, and he's like, well,
I've never sold any bathrooms. So we ended up putting
together the business plan, kind of getting everything orchestrated as
far as what the sales system was going to look like,
what the product choices we're going to be, and literally
four or five days later, we had our first appointment
(01:10):
out in Youngstown, like Courtland area. We went out there.
I said, we're going to go on this first appointment
to see how it goes. And we sold it. We
sold it for eleven thousand, three hundred dollars. We got
in a car and I go, what'd you think, he goes,
I think we could do this, so wow. That was
the end of November, the first appointment. In the December
of twenty twenty two. We did five hundred and fifty
(01:31):
two thousand dollars in our first month. It was me,
Noah and one other sales guy that's still actually on
our team. And then that kind of catapulted into into
twenty twenty four and we did fifteen million dollars in
our first year. And at the end of twenty twenty four,
we kind of sat down together and said, listen, we
believe we can get it to grow a lot faster,
a lot bigger. We could really scale this business, but
(01:52):
neither one of us coming from a background of marketing.
You know, how do we get this business to the
next level. We got to have a lot of leads.
You got to know where to get the leads and
making sure all those things are aligned so that you
scale properly and don't put yourself in a deficit. And
that's when we added our third partner, Vince Vendetti, which
came from a background of homer modeling as well at
a previous company, and we had the benefits of kind
(02:13):
of knowing him through the business on a face value level.
And I told no I, so why don't you reach
out to him? And Noah reached out to him, and.
Speaker 3 (02:21):
In the beginning he kind of declined. He's like, yeah,
you know, I don't really think it's a good fit
for me right now.
Speaker 2 (02:25):
I'm kind of in this white collar job as a CMO,
and you know, your story is great, but you know,
maybe if I could help you in any way, just
reach out to me.
Speaker 3 (02:32):
And Knowe was like, why don't we just get coffee.
Let's get coffee.
Speaker 2 (02:35):
So we sat down in Cayago Falls at a little
coffee shop and the rest was kind of history. We
ended up at the conclusion of that, like two hours later,
he calls us.
Speaker 3 (02:42):
He goes, that was so infectious. I want to be
a part of it.
Speaker 2 (02:46):
And that's where this kind of partnership formed. And from
fifteen million went to eighty six million, and this year
we're pacing one hundred and fifty million dollars plus.
Speaker 4 (02:55):
So this is a dream.
Speaker 1 (02:56):
Like the three of you guys from the Akron, Ohio area,
are kind of kicking around the idea for a business,
and you're young men, you know, and you have a
one hundred million dollar business. It almost seems too easy,
but I imagine it wasn't just by accident, and there was
a lot of hard work in blood, sweat and tears.
Speaker 5 (03:16):
Can you talk about that? Noah, Yeah, there was a
ton of hard work. I mean, you know, you look
back on the totality of it and you say, Okay,
we did over one hundred million dollars in sales and
our first twenty four months, and we're going to do
over one hundred and fifty million this year.
Speaker 3 (03:30):
But really it was from the ground up. You know.
Speaker 5 (03:32):
The cool thing is that we started the business with
sixty five thousand dollars of savings and no debt whatsoever
and catapulted it. We were always cash flow positive and
profitable from the beginning. But it was very difficult because
you don't have the support systems to scale and grow.
From the very beginning, you don't have the employee basis.
So part of the magic of that is you're doing
(03:54):
everything and you know your business inside out and you
know how it should run, so that when you bring
people in, you know exactly how to put them into
a lane to be successful within their jobs. But from
the very beginning, it's us too in a small office
and a dream and we're driving to every sales appointment,
we're ordering every piece of material, we're setting up the installations,
(04:15):
and you basically those are your proving grounds and your
proving years. And once you can get through that and
you can actually start adding people to the team and
scaling from there, then it becomes I wouldn't say a
little bit easier, but a little bit more streamlined.
Speaker 3 (04:27):
You have help at that point so.
Speaker 4 (04:28):
Well, and I you know, joke that this sounds easy.
We all know it isn't.
Speaker 1 (04:32):
So for aj folks that are listening to this, and
they think, okay, I'm at a fairly stable job, and
I'll be honest, I have not started a business, but
I have met many, many entrepreneurs like you, and I
know how stressful this can be. How you're putting your
neck on the line and you are, you know, really
going on on your own and many businesses fail. Can
(04:55):
you talk a little bit about, you know, what maybe
your secret sauce was, or some challenges you face that
you didn't expect the challenge. And I can ask both
of you, but Agent you could chime in on that,
right you know.
Speaker 2 (05:06):
I think as you spend a number of years in
a particular industry, you know, the homeo moodel industry being
one of them, And over the course of sixteen years
that I was in it, I learned, like you kind
of add shinks to your armor over a period of time,
and you learn from all these great companies that are
doing it at a really large.
Speaker 3 (05:19):
Scale what they do very well.
Speaker 2 (05:21):
And I think it all kind of boils down to
the foundation they have a good process and a good
system in place. That's what it boils down to. So
you know, if you have a good system in place,
and I mean that more on on your sales system.
What are you doing to execute when you meet the homeowners?
What do you what kind of process do you have
in place that's resumated, that is repeatable and that you
can train on. And if you have something that's scalable
that way that you know you you have the exact
(05:43):
same processing system and all divisions and avenue start your company,
whether it's installation, marketing, and sales. At that point, then
you can teach other people to do it. And I
think that's what that's what we've done very very well
over you know, what month thirty now or what are.
Speaker 3 (05:58):
We in we're starting twenty nine? I think, yeah, month
twenty nine.
Speaker 2 (06:01):
We've got to the point where we've put some really
good processes in place, and now we really have an
army of people that can train it.
Speaker 5 (06:08):
And it wasn't always like that, because you know, you
talk about the stress factor, it's it's real it.
Speaker 3 (06:14):
You know, getting here definitely has.
Speaker 5 (06:16):
Probably I don't know if taking years off our life
is the way to put it, but there's a lot
of long nights and sleepless nights and times when there
were plenty of times when I think we questioned whether
we were going to make it or whether we were
doing the right thing right. There's something to be said
about just showing up every single day and not quitting.
And when you get the fight or flight mechanism, you
(06:37):
dig your toes in. And for us, I think the
stress was adding people to our company right to scale,
because when you have people, you have families that you
need to make sure that they you can feed. Essentially
you have responsibilities for other people than just yourselves at
that point. So that was the big thing for us,
is making sure that we're putting people into position to
(06:57):
they can trust us with their careers, with their livelihood,
and that we can execute for him. And we've we've
been fortunate enough to do that so far.
Speaker 1 (07:02):
But you guys, also not just the restress and responsibility
you have for your families and the families of the
people that work for you. You're in customers' homes, right
and that is their most important asset, their most important
and biggest investment, and they're trusting you. Obviously to grow
this quickly, you must be doing something right for the customers.
(07:26):
Is it as much about a quality product or is
it about a quality service and experience? Can you talk
about when someone comes to Premiere home pros for a
bathroom or model. What is that experience like, why is
it so repeatably successful? Can you talk about what you
guys are doing to help that experience for the customers.
Speaker 2 (07:43):
I think it starts with the initial contact you know,
how do you bring down the resistance walls from any
potential buyer and make them feel comfortable with, you know,
setting an appointment with your company. I think we do
that very very well in our initial contact center we
would consider a call center, and we kind of lay
out what that appointment's going to look like for the
homeowners so they can envision what it's going to be
when someone arrives at their home. And then from there
(08:03):
you're taking them through an A to Z consultation that
you're answering all their questions. You know, you're A to
Z answering their questions, and we train our consultants to
be the true professionals and experts of knowing the bathroom
space and educating the homeowners on all the things that
they have is unknowns at that point that those questions
are answered at the end. And then at the end
of the day, it comes down really to one thing.
No matter what product or service your own is how
(08:25):
much is it and can you make it affordable? And
we happen to have all those things kind of in
line and when we have a great product to go
with it. I think our product is very unique when
you compare what our product is versus the rest of
our competitors in the bathroom space. What's unique about it
is one is is not only the quality of product,
but it's how fast we can put it in someone's home.
You know, how fast can we deliver this service? Typically
(08:47):
we can from the time of signing, at the consultation
of the estimate, we're in their home putting their bathroom
in seven days. We're inside their home installing their shower,
their tub, or their Ford model in seven to ten days.
And that's pretty much on her of in this industry.
Speaker 4 (09:01):
Let's talk about this a little bit and no, I'll
let you jump in.
Speaker 1 (09:04):
But my understanding, my limited understanding of the bathroom modeling
space is that you can folks that can spend thirty
fifty thousand dollars and have it take six months and
it still leaks.
Speaker 4 (09:16):
Sure, there's been those.
Speaker 1 (09:17):
Then there's some of the maybe old school TV advertisers
that people see that look, you know they might not
look as quality. Chinsey might be a good word.
Speaker 3 (09:27):
You're in the middle.
Speaker 1 (09:28):
You figured out how to have quality with an affordable quoting.
Speaker 4 (09:31):
Can you talk about that.
Speaker 5 (09:32):
The very first thing when we started this company was
we wanted to be able to be proud of the
products and service offerings that we were offering our customers.
Customers most important at the end of the day. So
part of the reason that we've grown really faster than
any company in the history of this industry is because
of what we can offer customers. I mean, there's a
product for everybody, and you can have these sixty eighty
(09:53):
ninety one hundred thousand dollars custom bathrooms that, like you said,
take six months and guess what they can still leak.
But for us, I think where we've found our niche
and where the customers demand has been almost insatiable, is
that we can take a lot of the feelings and
qualities and features of those hyper expensive customized bathrooms and
really offer them to the middle and lower middle class
(10:15):
so a point where they can afford it and they
have an immense pride of ownership once we've installed that correctly,
and you go look at our online reputation. You know,
we've installed in our short time well over five thousand
bathrooms and we have a plus rerunning with a Better
Business Bureau. Our Google profiles are elite, and it just
goes to show that, you know, we are most focused
on taking care of our customers, and our customers are
(10:37):
rather delighted with the way that we take care of them.
Speaker 1 (10:39):
So some good guys from the Northeast Ohio area growing
this company. As we record this podcast, it's April first
of twenty twenty five, and in the news is a
tremendous amount of noise about tariffs costs going up on
imported goods. But my belief is that most of what
(11:00):
you are bringing to the table is sourced locally made
in the US, and then obviously all your employees are
right here. Can you talk about that that is the
case and how that's not going to really impact your
business and how folks can feel good about calling Premier
home pros.
Speaker 2 (11:14):
Yeah, I think you know, when there's uncertainty economy, it's
it's important to keep as many dollars as you can
inside the States. And you know, our manufacturing facility that
we deal with and have a direct relationship with is
we're out of Youngstown, Ohio, so that that hub, you know,
distributes to ten locations that we have soon to be
eleven locations and touches twenty states. And you know, we're
(11:36):
able to kind of control not only just the turn time,
but you know, some of the pricing, i mean, tariffs
and most of these in most of these industries are
playing a huge factor right now.
Speaker 3 (11:46):
You know, if you're getting anything overseas, that's going to
play a huge factor.
Speaker 2 (11:48):
But we're able to control the distribution, control the turntime
of how fast we can get into the home. And
you know, we don't see any any foreseeable down downside
to what we're doing right now.
Speaker 3 (11:56):
It's working very well.
Speaker 1 (11:57):
When you talk about economic vanes, you talk about pride
of ownership and then the economic advantages, you're really actually
helping people affordably turn their home into a very sellable asset.
If that's the case, right, and the turntime is very
quick from someone calls you, how long before they.
Speaker 4 (12:14):
Get a bathroom?
Speaker 3 (12:15):
Right?
Speaker 5 (12:16):
Yeah, I mean they're signing a contract for a bathroom
as soon as today. If they call us today, and
very awful, we can get it in one week. Now
if it's a custom bathroom, it can take a little
bit longer than that, but you know, it's we pride
ourselves on how quickly we can bring them the service
that they're looking for. And then in terms of it
being an investment into their home, there's really two products
(12:38):
or areas of the house that sell a house when
somebody's coming to look to buy, and it's the kitchen
in the bathroom every single time. And we spend a
lot of time in the bathroom as homeowners. And you know,
when somebody comes to look at your home, it's a
great investment into your home. It helps your home value
go up also, but it can also help people want
to buy your house for a higher price as well.
Speaker 1 (12:57):
So as the two of you are are owning this company,
scaling it quickly, soon to be eleven locations and likely
across the country over the next few years. One of
the things we talk about in CEOs you should know
is folks that are entrepreneurial spirits or running a business
or stressed, how do you both of you manage the
(13:17):
responsibility and the stress personally?
Speaker 4 (13:21):
How do you decompress?
Speaker 1 (13:22):
How do you find grounding space so that you can
run the company effectively and also be your best for
your families.
Speaker 3 (13:27):
You can start, go ahead. We like the golf.
Speaker 5 (13:30):
There we go, so sometimes it adds more stress, right,
but we like the golf, get out in nature, just
you know, decompressed a little bit. And then obviously I
think we're both incredibly family oriented and spending time with
our with our wives and our children, and.
Speaker 3 (13:43):
I'd say we're rather simple individuals.
Speaker 5 (13:46):
Every day we try to golf, hang out with our family,
and go to the gym, and that's that's basically, and
get some sleep too.
Speaker 2 (13:52):
I think a big part of that is, you know,
as you grow, as you scale, as you become more
tenured and you find employees that you can trust, you
got to learn how to delegate some things. Yeah, and
that's the hardest part is you know, as an owner,
is you know, letting go of something that you know
that when you do it, you're going to do it
to your full ability and it's going to get done thoroughly.
But you know, there's an old saying, someone who's told me,
if you can, if someone can do it eighty percent
(14:13):
as good as you should, delegate it and that manages
stress and then allows you it you know, you never
really turn your phone off as an owner, but you
have the ability to you know, kind of decompress and
like some of the things Know was referring to, you know,
doing those things any off time, and you know, I'm
incredibly involved in my church and those things are important
to me, So I get a little bit of time
to kind of just sit away, reflect, a little bit decompress,
(14:34):
and that definitely manages stress for sure.
Speaker 1 (14:36):
Well, if it's any consolation, I D stress in the
bathroom a lot of times, right, there's a personal time
in there. So Aj and Noah CEOs and co founders
of one of America's fastest growing home remodeling companies, Premiere
Home Pros. If you are in fact looking for an
upgrade to your home or you've been considering that investment
(14:57):
in the bathroom, I think you can tell from the
podcast that these are genuinely good guys from Cleveland, Ohio
area and have invested their time, blood, sweat, equity and
tears into this business.
Speaker 4 (15:10):
We want to thank you guys for joining us today.
If they want.
Speaker 1 (15:12):
To look into Premiere Home Pros for a bathroom model,
it's right online, right yep. Start on the consultation and
then someone will call you that day.
Speaker 3 (15:19):
Right.
Speaker 5 (15:19):
Absolutely, go right to the website Premiere dash homepros dot
com yep, and.
Speaker 3 (15:24):
We have people who answering the phone seven days a week.
Speaker 1 (15:27):
Well, we appreciate you guys joining us today, Thanks for
joining us on CEO, Thanks for having us, thanks for
having us.
Speaker 3 (15:31):
Appreciate it and.
Speaker 1 (15:32):
This has been iHeartRadio CEOs. You should know today's show
is produced by Bob Coates said.
Speaker 4 (15:36):
I'm Keith Hotchkiss. We'll see you next time.
This is iHeartRadio's CEOs. You should know I'm Keith Hohisen.
Today we have co CEOs and the co founders of
Premier Home Pros, which has grown exponentially in the last
few years. AJ Waddion and Noah Jackson are here with us. AJ,
can you talk to us a little bit about you
(00:22):
and Noah's journey and how you came to found a
company that's now doing a lot of revenue.
Speaker 2 (00:28):
You know, it's a pretty cool story as far as
kind of how we got into the industry. And I've
been in the industry for sixteen years in home sales
homer modeling industry, and me and Noah became friends in
twenty eighteen working for a previous company. We built a
good friendship throughout that time, and you know, we decided
to start our business. We really never envisioned like what
the product was going to be, and bathrooms is kind
(00:49):
of by accident. We were like, you know, we're going
to start a business up and let's see where we
can go with it. So I said, He's like, what
kind of product do you think we could sell? I said,
I think bathrooms would be a great idea, and he's like, well,
I've never sold any bathrooms. So we ended up putting
together the business plan, kind of getting everything orchestrated as
far as what the sales system was going to look like,
what the product choices we're going to be, and literally
four or five days later, we had our first appointment
(01:10):
out in Youngstown, like Courtland area. We went out there.
I said, we're going to go on this first appointment
to see how it goes. And we sold it. We
sold it for eleven thousand, three hundred dollars. We got
in a car and I go, what'd you think, he goes,
I think we could do this, so wow. That was
the end of November, the first appointment. In the December
of twenty twenty two. We did five hundred and fifty
(01:31):
two thousand dollars in our first month. It was me,
Noah and one other sales guy that's still actually on
our team. And then that kind of catapulted into into
twenty twenty four and we did fifteen million dollars in
our first year. And at the end of twenty twenty four,
we kind of sat down together and said, listen, we
believe we can get it to grow a lot faster,
a lot bigger. We could really scale this business, but
(01:52):
neither one of us coming from a background of marketing.
You know, how do we get this business to the
next level. We got to have a lot of leads.
You got to know where to get the leads and
making sure all those things are aligned so that you
scale properly and don't put yourself in a deficit. And
that's when we added our third partner, Vince Vendetti, which
came from a background of homer modeling as well at
a previous company, and we had the benefits of kind
(02:13):
of knowing him through the business on a face value level.
And I told no I, so why don't you reach
out to him? And Noah reached out to him, and.
Speaker 3 (02:21):
In the beginning he kind of declined. He's like, yeah,
you know, I don't really think it's a good fit
for me right now.
Speaker 2 (02:25):
I'm kind of in this white collar job as a CMO,
and you know, your story is great, but you know,
maybe if I could help you in any way, just
reach out to me.
Speaker 3 (02:32):
And Knowe was like, why don't we just get coffee.
Let's get coffee.
Speaker 2 (02:35):
So we sat down in Cayago Falls at a little
coffee shop and the rest was kind of history. We
ended up at the conclusion of that, like two hours later,
he calls us.
Speaker 3 (02:42):
He goes, that was so infectious. I want to be
a part of it.
Speaker 2 (02:46):
And that's where this kind of partnership formed. And from
fifteen million went to eighty six million, and this year
we're pacing one hundred and fifty million dollars plus.
Speaker 4 (02:55):
So this is a dream.
Speaker 1 (02:56):
Like the three of you guys from the Akron, Ohio area,
are kind of kicking around the idea for a business,
and you're young men, you know, and you have a
one hundred million dollar business. It almost seems too easy,
but I imagine it wasn't just by accident, and there was
a lot of hard work in blood, sweat and tears.
Speaker 5 (03:16):
Can you talk about that? Noah, Yeah, there was a
ton of hard work. I mean, you know, you look
back on the totality of it and you say, Okay,
we did over one hundred million dollars in sales and
our first twenty four months, and we're going to do
over one hundred and fifty million this year.
Speaker 3 (03:30):
But really it was from the ground up. You know.
Speaker 5 (03:32):
The cool thing is that we started the business with
sixty five thousand dollars of savings and no debt whatsoever
and catapulted it. We were always cash flow positive and
profitable from the beginning. But it was very difficult because
you don't have the support systems to scale and grow.
From the very beginning, you don't have the employee basis.
So part of the magic of that is you're doing
(03:54):
everything and you know your business inside out and you
know how it should run, so that when you bring
people in, you know exactly how to put them into
a lane to be successful within their jobs. But from
the very beginning, it's us too in a small office
and a dream and we're driving to every sales appointment,
we're ordering every piece of material, we're setting up the installations,
(04:15):
and you basically those are your proving grounds and your
proving years. And once you can get through that and
you can actually start adding people to the team and
scaling from there, then it becomes I wouldn't say a
little bit easier, but a little bit more streamlined.
Speaker 3 (04:27):
You have help at that point so.
Speaker 4 (04:28):
Well, and I you know, joke that this sounds easy.
We all know it isn't.
Speaker 1 (04:32):
So for aj folks that are listening to this, and
they think, okay, I'm at a fairly stable job, and
I'll be honest, I have not started a business, but
I have met many, many entrepreneurs like you, and I
know how stressful this can be. How you're putting your
neck on the line and you are, you know, really
going on on your own and many businesses fail. Can
(04:55):
you talk a little bit about, you know, what maybe
your secret sauce was, or some challenges you face that
you didn't expect the challenge. And I can ask both
of you, but Agent you could chime in on that,
right you know.
Speaker 2 (05:06):
I think as you spend a number of years in
a particular industry, you know, the homeo moodel industry being
one of them, And over the course of sixteen years
that I was in it, I learned, like you kind
of add shinks to your armor over a period of time,
and you learn from all these great companies that are
doing it at a really large.
Speaker 3 (05:19):
Scale what they do very well.
Speaker 2 (05:21):
And I think it all kind of boils down to
the foundation they have a good process and a good
system in place. That's what it boils down to. So
you know, if you have a good system in place,
and I mean that more on on your sales system.
What are you doing to execute when you meet the homeowners?
What do you what kind of process do you have
in place that's resumated, that is repeatable and that you
can train on. And if you have something that's scalable
that way that you know you you have the exact
(05:43):
same processing system and all divisions and avenue start your company,
whether it's installation, marketing, and sales. At that point, then
you can teach other people to do it. And I
think that's what that's what we've done very very well
over you know, what month thirty now or what are.
Speaker 3 (05:58):
We in we're starting twenty nine? I think, yeah, month
twenty nine.
Speaker 2 (06:01):
We've got to the point where we've put some really
good processes in place, and now we really have an
army of people that can train it.
Speaker 5 (06:08):
And it wasn't always like that, because you know, you
talk about the stress factor, it's it's real it.
Speaker 3 (06:14):
You know, getting here definitely has.
Speaker 5 (06:16):
Probably I don't know if taking years off our life
is the way to put it, but there's a lot
of long nights and sleepless nights and times when there
were plenty of times when I think we questioned whether
we were going to make it or whether we were
doing the right thing right. There's something to be said
about just showing up every single day and not quitting.
And when you get the fight or flight mechanism, you
(06:37):
dig your toes in. And for us, I think the
stress was adding people to our company right to scale,
because when you have people, you have families that you
need to make sure that they you can feed. Essentially
you have responsibilities for other people than just yourselves at
that point. So that was the big thing for us,
is making sure that we're putting people into position to
(06:57):
they can trust us with their careers, with their livelihood,
and that we can execute for him. And we've we've
been fortunate enough to do that so far.
Speaker 1 (07:02):
But you guys, also not just the restress and responsibility
you have for your families and the families of the
people that work for you. You're in customers' homes, right
and that is their most important asset, their most important
and biggest investment, and they're trusting you. Obviously to grow
this quickly, you must be doing something right for the customers.
(07:26):
Is it as much about a quality product or is
it about a quality service and experience? Can you talk
about when someone comes to Premiere home pros for a
bathroom or model. What is that experience like, why is
it so repeatably successful? Can you talk about what you
guys are doing to help that experience for the customers.
Speaker 2 (07:43):
I think it starts with the initial contact you know,
how do you bring down the resistance walls from any
potential buyer and make them feel comfortable with, you know,
setting an appointment with your company. I think we do
that very very well in our initial contact center we
would consider a call center, and we kind of lay
out what that appointment's going to look like for the
homeowners so they can envision what it's going to be
when someone arrives at their home. And then from there
(08:03):
you're taking them through an A to Z consultation that
you're answering all their questions. You know, you're A to
Z answering their questions, and we train our consultants to
be the true professionals and experts of knowing the bathroom
space and educating the homeowners on all the things that
they have is unknowns at that point that those questions
are answered at the end. And then at the end
of the day, it comes down really to one thing.
No matter what product or service your own is how
(08:25):
much is it and can you make it affordable? And
we happen to have all those things kind of in
line and when we have a great product to go
with it. I think our product is very unique when
you compare what our product is versus the rest of
our competitors in the bathroom space. What's unique about it
is one is is not only the quality of product,
but it's how fast we can put it in someone's home.
You know, how fast can we deliver this service? Typically
(08:47):
we can from the time of signing, at the consultation
of the estimate, we're in their home putting their bathroom
in seven days. We're inside their home installing their shower,
their tub, or their Ford model in seven to ten days.
And that's pretty much on her of in this industry.
Speaker 4 (09:01):
Let's talk about this a little bit and no, I'll
let you jump in.
Speaker 1 (09:04):
But my understanding, my limited understanding of the bathroom modeling
space is that you can folks that can spend thirty
fifty thousand dollars and have it take six months and
it still leaks.
Speaker 4 (09:16):
Sure, there's been those.
Speaker 1 (09:17):
Then there's some of the maybe old school TV advertisers
that people see that look, you know they might not
look as quality. Chinsey might be a good word.
Speaker 3 (09:27):
You're in the middle.
Speaker 1 (09:28):
You figured out how to have quality with an affordable quoting.
Speaker 4 (09:31):
Can you talk about that.
Speaker 5 (09:32):
The very first thing when we started this company was
we wanted to be able to be proud of the
products and service offerings that we were offering our customers.
Customers most important at the end of the day. So
part of the reason that we've grown really faster than
any company in the history of this industry is because
of what we can offer customers. I mean, there's a
product for everybody, and you can have these sixty eighty
(09:53):
ninety one hundred thousand dollars custom bathrooms that, like you said,
take six months and guess what they can still leak.
But for us, I think where we've found our niche
and where the customers demand has been almost insatiable, is
that we can take a lot of the feelings and
qualities and features of those hyper expensive customized bathrooms and
really offer them to the middle and lower middle class
(10:15):
so a point where they can afford it and they
have an immense pride of ownership once we've installed that correctly,
and you go look at our online reputation. You know,
we've installed in our short time well over five thousand
bathrooms and we have a plus rerunning with a Better
Business Bureau. Our Google profiles are elite, and it just
goes to show that, you know, we are most focused
on taking care of our customers, and our customers are
(10:37):
rather delighted with the way that we take care of them.
Speaker 1 (10:39):
So some good guys from the Northeast Ohio area growing
this company. As we record this podcast, it's April first
of twenty twenty five, and in the news is a
tremendous amount of noise about tariffs costs going up on
imported goods. But my belief is that most of what
(11:00):
you are bringing to the table is sourced locally made
in the US, and then obviously all your employees are
right here. Can you talk about that that is the
case and how that's not going to really impact your
business and how folks can feel good about calling Premier
home pros.
Speaker 2 (11:14):
Yeah, I think you know, when there's uncertainty economy, it's
it's important to keep as many dollars as you can
inside the States. And you know, our manufacturing facility that
we deal with and have a direct relationship with is
we're out of Youngstown, Ohio, so that that hub, you know,
distributes to ten locations that we have soon to be
eleven locations and touches twenty states. And you know, we're
(11:36):
able to kind of control not only just the turn time,
but you know, some of the pricing, i mean, tariffs
and most of these in most of these industries are
playing a huge factor right now.
Speaker 3 (11:46):
You know, if you're getting anything overseas, that's going to
play a huge factor.
Speaker 2 (11:48):
But we're able to control the distribution, control the turntime
of how fast we can get into the home. And
you know, we don't see any any foreseeable down downside
to what we're doing right now.
Speaker 3 (11:56):
It's working very well.
Speaker 1 (11:57):
When you talk about economic vanes, you talk about pride
of ownership and then the economic advantages, you're really actually
helping people affordably turn their home into a very sellable asset.
If that's the case, right, and the turntime is very
quick from someone calls you, how long before they.
Speaker 4 (12:14):
Get a bathroom?
Speaker 3 (12:15):
Right?
Speaker 5 (12:16):
Yeah, I mean they're signing a contract for a bathroom
as soon as today. If they call us today, and
very awful, we can get it in one week. Now
if it's a custom bathroom, it can take a little
bit longer than that, but you know, it's we pride
ourselves on how quickly we can bring them the service
that they're looking for. And then in terms of it
being an investment into their home, there's really two products
(12:38):
or areas of the house that sell a house when
somebody's coming to look to buy, and it's the kitchen
in the bathroom every single time. And we spend a
lot of time in the bathroom as homeowners. And you know,
when somebody comes to look at your home, it's a
great investment into your home. It helps your home value
go up also, but it can also help people want
to buy your house for a higher price as well.
Speaker 1 (12:57):
So as the two of you are are owning this company,
scaling it quickly, soon to be eleven locations and likely
across the country over the next few years. One of
the things we talk about in CEOs you should know
is folks that are entrepreneurial spirits or running a business
or stressed, how do you both of you manage the
(13:17):
responsibility and the stress personally?
Speaker 4 (13:21):
How do you decompress?
Speaker 1 (13:22):
How do you find grounding space so that you can
run the company effectively and also be your best for
your families.
Speaker 3 (13:27):
You can start, go ahead. We like the golf.
Speaker 5 (13:30):
There we go, so sometimes it adds more stress, right,
but we like the golf, get out in nature, just
you know, decompressed a little bit. And then obviously I
think we're both incredibly family oriented and spending time with
our with our wives and our children, and.
Speaker 3 (13:43):
I'd say we're rather simple individuals.
Speaker 5 (13:46):
Every day we try to golf, hang out with our family,
and go to the gym, and that's that's basically, and
get some sleep too.
Speaker 2 (13:52):
I think a big part of that is, you know,
as you grow, as you scale, as you become more
tenured and you find employees that you can trust, you
got to learn how to delegate some things. Yeah, and
that's the hardest part is you know, as an owner,
is you know, letting go of something that you know
that when you do it, you're going to do it
to your full ability and it's going to get done thoroughly.
But you know, there's an old saying, someone who's told me,
if you can, if someone can do it eighty percent
(14:13):
as good as you should, delegate it and that manages
stress and then allows you it you know, you never
really turn your phone off as an owner, but you
have the ability to you know, kind of decompress and
like some of the things Know was referring to, you know,
doing those things any off time, and you know, I'm
incredibly involved in my church and those things are important
to me, So I get a little bit of time
to kind of just sit away, reflect, a little bit decompress,
(14:34):
and that definitely manages stress for sure.
Speaker 1 (14:36):
Well, if it's any consolation, I D stress in the
bathroom a lot of times, right, there's a personal time
in there. So Aj and Noah CEOs and co founders
of one of America's fastest growing home remodeling companies, Premiere
Home Pros. If you are in fact looking for an
upgrade to your home or you've been considering that investment
(14:57):
in the bathroom, I think you can tell from the
podcast that these are genuinely good guys from Cleveland, Ohio
area and have invested their time, blood, sweat, equity and
tears into this business.
Speaker 4 (15:10):
We want to thank you guys for joining us today.
If they want.
Speaker 1 (15:12):
To look into Premiere Home Pros for a bathroom model,
it's right online, right yep. Start on the consultation and
then someone will call you that day.
Speaker 3 (15:19):
Right.
Speaker 5 (15:19):
Absolutely, go right to the website Premiere dash homepros dot
com yep, and.
Speaker 3 (15:24):
We have people who answering the phone seven days a week.
Speaker 1 (15:27):
Well, we appreciate you guys joining us today, Thanks for
joining us on CEO, Thanks for having us, thanks for
having us.
Speaker 3 (15:31):
Appreciate it and.
Speaker 1 (15:32):
This has been iHeartRadio CEOs. You should know today's show
is produced by Bob Coates said.
Speaker 4 (15:36):
I'm Keith Hotchkiss. We'll see you next time.
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