September 22, 2025 • 13 mins
The Cleveland Furniture Company has its roots right here in Cleveland, which date back to the 1970’s! Paul Cirino SR. (our Dad!) jumped into the furniture business with Furniture Land in 1975 and never looked back! Paul Jr and Jason Cirino grew up hanging around the Furniture stores and warehouses, and started working on the delivery trucks as soon as we were old enough! The Furniture Business is a Family Tradition for the Cirino’s, and we started supplying furniture to Furniture Stores in 2003. We have been supplying furniture stores in the Great Lakes region for decades, and now we can sell directly to you! We save our customers money because we buy In BULK, DIRECT FROM THE FACTORIES! A true FAMILY business, The Cleveland Furniture Company holds strongly to our values and the satisfaction of our customers and employees! Through decades of serving our community, we know what it takes to keep our customers satisfied! We are Family Owned CLEVELAND PROUD!...... and we look forward to SERVING YOU!
Mark as Played
Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
Welcome to another edition of CEOs. You should know I'm
Mark Nolan, and studio with me right now Paul Sereno
along with his brother Jason Sereno, the Furniture Brothers. That's
who you know him as, and they are really brothers.
They grew up here and it's all about, you know,
family owned and Cleveland proud when it comes to the
Cleveland Furniture Company. So what's the difference in age with
(00:24):
you guys?
Speaker 2 (00:24):
Three and a half years? Four years really a standard.
That's a standard, right, isn't it that's four years old?
Speaker 3 (00:32):
Yeah, okay, you know I can never you know, that's awesome.
Speaker 1 (00:37):
He's like, I know.
Speaker 4 (00:40):
Obviously I wasn't gonna Can.
Speaker 3 (00:52):
I help you out the door, get you a little something?
Speaker 1 (00:56):
This is I I love the sort of cut line
you guys have, which is family owned, Cleveland proud. I
don't think there are many other places. And I was
kind of going over this with my wife. In the country,
you could do something like that because Cleveland is so
Cleveland centric.
Speaker 5 (01:13):
There's a lot of civic pride there really is.
Speaker 1 (01:16):
Like if you're not going to go into Chicago or
Portland or whatever and see something that says you know,
family owned Portland proud, not as far as I know,
you know, So it is what what you guys are
doing really brings that in.
Speaker 3 (01:30):
And I'll go back to it again. You're standing you know,
half the people that are working here and you haven't
never been in the building before. It's fantastic.
Speaker 5 (01:36):
That is pretty crazy.
Speaker 2 (01:37):
I mean, yeah, Jay came up with that saying, and
it's a perfect encapsulation.
Speaker 5 (01:41):
Of of what we what we.
Speaker 2 (01:43):
Are trying to convey right with every commercial, with every ad,
it's a perfect short way to sum it up. But
you know, we grew up in South eu glood a
dad grew up in little Italy and mom is from
Maple Heights. Uh, and they just they're they're Cleveland people.
And really our family, the entire both sides pretty much
(02:05):
came from Italy and sicily right to northern Ohio and
we're actually but he went was from Agentina, but.
Speaker 5 (02:17):
Yeah, but you know, and he was.
Speaker 2 (02:22):
But uh no, but there's a guy, uh the mayor
of the town in Italy that our family's from, is
coming to Cleveland this weekend this weekend and we're meeting
with them.
Speaker 3 (02:32):
Oh that is all the people that.
Speaker 2 (02:35):
Are actually from the entire kind of Campo Basso region
meet this mayor and he's got four or five constituents
from Italy with them, so it'll be cool.
Speaker 5 (02:47):
It's going to be a little Italy and I think
it would be a lot of fun. Yeah, literally is
a lot of fun.
Speaker 2 (02:51):
You know, we almost kind of grew up down there
a little bit too, a little bit. We have a
lot of friends down there. And at the time when
we were I was at Saint Greg's Holy Rosary School closed,
so a lot of a lot.
Speaker 5 (03:00):
Of kids went up there. I got to know a
lot of the guys.
Speaker 2 (03:03):
But my dad grew up down there, so you know,
we have you know, our cousins, Matthew, everybody.
Speaker 5 (03:10):
Yeah.
Speaker 3 (03:11):
So when did when did furniture come into the family?
Speaker 5 (03:13):
Dad? Or Dad? Yeah?
Speaker 3 (03:15):
And how?
Speaker 1 (03:15):
And was that right off the jumper or was that
something he thought, Hey, I've got something here we can
really do.
Speaker 5 (03:21):
He worked for uh.
Speaker 2 (03:23):
A place called Guildoor Furniture in Cleveland here and it
was it was around me. It was is it the
one by the Zoo guildor yes? Really yes, I didn't know.
I thought he started at the Land. No, he went
to Furniture Land after that Okay, Dad, it was just
really good. He just the furniture business fit him, The
retail furniture business fit him, and great reputation. Yeah, he
(03:46):
just wounded up being a really great salesperson and he
opened up a couple of waterbed stores during that waterbed Yeah,
and that's when we were really little Oka, Like you know,
we remember those memories that are just involved with just
filling a water bed, right, yeah, whatever, So Dad took
us to work all the time, okay, and we became
(04:09):
furniture guys.
Speaker 5 (04:10):
Yeah, we did.
Speaker 1 (04:11):
I wanted to ask about that because you know, I've
got friends who come from families who have family businesses.
Some of them said, there is no chance that I'm
getting involved with this. I'm going to go do something else.
Sometimes they come back. Others were from the jump from
day one. They were like, this is what my parents did,
so my dad did, and this is what I want
to do too.
Speaker 3 (04:29):
Is it's kind of similar for you guys.
Speaker 2 (04:31):
Yeah, for Paul, for sure. Paul was in it right
from the get go. I was, and then I took
a little hiatus for a little bit, and then I
came back because I don't know, I just for some readon.
You know, I went to college and I was like,
I got to do something with my degree, you know,
and it was great and and I learned a lot
from that and then but no being you know, working
with my brother and my brother in law and our
(04:53):
uncle and all the it's it's there's nothing better. It's
so great working with my brother. We have a really
good relationship and we're very close. And we have an
older sister, Natalie too, who were very close with and
we you know, we have to we got to keep
that going.
Speaker 1 (05:08):
So what's the home based location for each year? Or
do you or do you both go to the same
water or do you cover them all?
Speaker 2 (05:14):
They lives so close to al Lerner and Carmen Policy
and he handles our mentor.
Speaker 5 (05:21):
You know, we we bounce around to that's an inside
joke about sugar and falls right falls yeeah.
Speaker 2 (05:31):
We bounce around to. You spent a lot of time
in mentor. But I think that's got to be changing.
Speaker 5 (05:36):
Yeah, you'll be.
Speaker 2 (05:37):
We're around at all the different locations, and we got
great people at work for us. We're we're so lucky.
We have like zero turnover, that's unheard of in our business.
For sure, and part of that is because of the
relationship that we have. You know, we were when we
first started our own business in two thousand and three,
we were not a retailer.
Speaker 5 (05:57):
We were selling to retailers. We were a wholesaler.
Speaker 2 (06:01):
And the people that we that work with us now
work for us. They were all our customers or they
knew our dad, or or they knew or they worked
with my dad. Yeah, like my right hand man, j T.
And he learned from Dad. Wow, and he works with
me now and and he's he's phenomenal. So it's you know,
it's my father had a great reputation. He was he
(06:23):
was a he was a really good guy. He worked
hard as a best salesperson, and it was it's just
fun to be go to work.
Speaker 1 (06:32):
You know.
Speaker 2 (06:32):
I would I drive into work and I'm like, oh,
Dad had this ride.
Speaker 5 (06:38):
Like stuff like that.
Speaker 2 (06:39):
You know.
Speaker 3 (06:39):
Cool.
Speaker 5 (06:40):
Yeah.
Speaker 2 (06:40):
So we're we're very very close family, and and that's
that's important to us.
Speaker 1 (06:46):
It is for the survival of just you know, the
business in general. You got to be a close you know,
you got to be close like that, or at least.
Speaker 3 (06:53):
At the very least. That's a huge bonus. You know,
you knows a lot of companies can't say that.
Speaker 5 (06:56):
I know, you're right.
Speaker 2 (06:57):
And a lot of these other's big stores out here
in Cleveland, they're not even from Ohile, they're out of
state stores or you know, and so we you know,
I think a lot of people need to need to
know that. You don't think about that, you know, but
it's a clear in this city. It's a clear advantage
to be from here if you're going to do business
with the people here, right, it's clear advantage.
Speaker 5 (07:16):
Oh yeah, absolutely.
Speaker 2 (07:17):
The guys that the change and all that, they have
great business models and they've got big buying power and
all that stuff. But Cleveland's got so much civic pride
and we only we know what it's like, yeah, to
be living here and to be a cleveland Er every
day of your life. And it's good to be able
to shop somewhere that you you know that they feel
(07:38):
the same way you do.
Speaker 5 (07:39):
Oh we welcome everyone with open arms like their family.
Speaker 2 (07:42):
You know.
Speaker 5 (07:42):
That's that's how you're not going to get that anywhere else.
Speaker 1 (07:45):
And it's I mean in the website Cleveland Furniture Company
dot com.
Speaker 3 (07:48):
That's makes it super simple.
Speaker 1 (07:50):
It must have been, you know, to be able to
to be able to grab a hold of that and and
be able to so talk a little bit about the
economy of furniture in general, which you, guys, again, you've
been in this, you know, from since since day one?
Do you have buyers that go out and are looking
for the latest thing or mostly what people are looking
(08:11):
for around here?
Speaker 3 (08:12):
Is that how it was? Yeah?
Speaker 2 (08:14):
Yeah, again, we're We're really lucky. We've been doing I've
been in this forever. And actually, to answer your question
from earlier, I don't know ever made a conscious decision
to say this is I'm gonna follow in Dad's footprint
and what her. But I think I was probably always
wired the way that the first thing I was exposed
to in a meaningful way, I was gonna because I
(08:35):
always thought I could do it better than everybody else
I saw.
Speaker 5 (08:37):
I just did, I still do. I did.
Speaker 2 (08:40):
This is shocking, right, yeah, shocker shocking revelation.
Speaker 5 (08:47):
It's like he could do I would put something together backwards.
I'm like, well, that doesn't matter. I wasn't telling about that.
That's how it should be.
Speaker 2 (08:58):
But it was just yeah, and uh, the economy of
things right now as a shop, so so I set
the stage for what we carry, what our showroom is
going to look and feel like, what vendors we're going
to buy from, what the values are and all that stuff.
And it's definitely changing because of the tariffs. Uh, you know,
a certain percentage of our product is imported. Most of
(09:22):
it's domestic, right, you know, can't get around some of
it's imported. But even some of the domestic suppliers, they've
got components that are important. So the pricing, you know,
really kind of bleeds into everything.
Speaker 5 (09:34):
So that's made it a little bit more challenging, but.
Speaker 2 (09:38):
In a way, it's kind of forcing us into a
maybe a healthier business model because you know, when you're importing,
there's there's more risk, there's more inventory, you're farther away,
you know, the far farther away you are from your source.
Speaker 6 (09:53):
The shipping alone, yeah, shipping is I guess since COVID
shipping hasn't stayed stable, it's gotten you know, big swings,
huge swings.
Speaker 2 (10:04):
It's forcing us to be better. But we see, Look,
our industry is really tied to housing, and as we
all know, housing is suffering from the interest rates. Yeah,
values are super high, demand super high, but interest rates
are too high for people to be able to move to.
Speaker 5 (10:24):
A bigger house. They got to move to a smaller
house and still pay more in case.
Speaker 2 (10:30):
So when there's some equilibrium there, I think it's going
to be really big for the furniture business.
Speaker 5 (10:37):
And I think it's going to be all retail for
all retail.
Speaker 2 (10:40):
And I think it's gonna be really great for domestic
suppliers too because of the changes that are made of
the terror. Ye like, we'll still import stuff, but it's
going to be a great item that I just can't
get anything else. For an example, you know everything is
so expensive nowadays, right, we're just talking about the interest
rates getting a car right now.
Speaker 5 (11:00):
It's crazy.
Speaker 2 (11:01):
But what's good about us is that you're you're not
We have we have inventory, right, so you're these people
you're they're saving money. It's all the pre terriff stuff
we have. I mean, so a bunch of stuff we have,
right if they want, if you don't want to overpay,
you come to our store. I mean that's that's the
seriously that we are the we are the place where
our prices have not really good, they have not gone up.
(11:24):
I mean obviously something special orders that you know you
have to you know, maybe freight has gone up things
like that, but I mean, you know, they can save
a lot of money. So you know that's that's always
good to hear because you go to the grocery stores.
Speaker 1 (11:35):
And oh yeah, that's that's crazy old ball game world.
Speaker 3 (11:39):
So you got five locations.
Speaker 1 (11:40):
You got Parma, Twinsburg, mentor Brunswick brook Park as well
holding steady right now for those locations, as who are
you always are you always looking for an empty building somewhere?
Speaker 5 (11:51):
A brook Park store just flooded, so.
Speaker 2 (11:55):
So everybody, everybody that was working at the brook Park
store is now at our other stores contributing, and uh
so you know we're sending everybody, well, well that's being
because it was a complete foot of water in the
entire everything got destroyed.
Speaker 5 (12:08):
So we're directing everybody.
Speaker 2 (12:09):
We have a store on State Road in Parma, which
is really not very far just trying to corner. You
know that that might force us into making some geographical
moves or decisions, but generally speaking, I mean, you know,
we want to be on the east side, on the
west side, you know, north and south right, Yeah, and
you are you got it covered?
Speaker 1 (12:28):
Yeah?
Speaker 3 (12:29):
Yeah, I love it.
Speaker 1 (12:31):
You know him as the furniture brothers, Paul and Jason
Serino Cleveland Furniture Company dot Com. You got Parma, Twinsburg
mentor Brunswick. We're going to hold off on brook Park
for a little while, right right, Well keep me posting
on that, right.
Speaker 3 (12:46):
Yeah, exactly.
Speaker 1 (12:47):
I got to tell you I'm having a blast talking
about you guys, you know, on my show. I couldn't
be happy to get it to sit down and uh
and go a little long form, you know, with with
what you guys, because a lot of times whether I
run into you Jason, it's.
Speaker 3 (12:59):
Like, hey, how you doing.
Speaker 1 (13:00):
We gotta get together, and thirty five seconds later we're
both going in different directions and so, you know, and
it's been great and I can't I can't tell you
enough how important it is an emblematic it really was
to see you literally go from about every other desk
out in our common area and know somebody out there
or be a friend of a friend who grew up
with somebody. That is the meaning of being from Cleveland,
(13:21):
embracing Cleveland, serving Cleveland as you guys have for for
so many years and for so many years to come.
I can't thank you enough for taking the time.
Speaker 5 (13:29):
Man, we probably thank you. Yeah great man.
Speaker 3 (13:32):
Yeah, we're gonna be like Joe Rogan. Yeah, both society
wants this board. He wants this. Oh, looks like it's
like a Christmas career.
Speaker 5 (13:41):
That is cool. That is cool.
Speaker 3 (13:44):
Can't thank you enough. Guys appreciate it.
Welcome to another edition of CEOs. You should know I'm
Mark Nolan, and studio with me right now Paul Sereno
along with his brother Jason Sereno, the Furniture Brothers. That's
who you know him as, and they are really brothers.
They grew up here and it's all about, you know,
family owned and Cleveland proud when it comes to the
Cleveland Furniture Company. So what's the difference in age with
(00:24):
you guys?
Speaker 2 (00:24):
Three and a half years? Four years really a standard.
That's a standard, right, isn't it that's four years old?
Speaker 3 (00:32):
Yeah, okay, you know I can never you know, that's awesome.
Speaker 1 (00:37):
He's like, I know.
Speaker 4 (00:40):
Obviously I wasn't gonna Can.
Speaker 3 (00:52):
I help you out the door, get you a little something?
Speaker 1 (00:56):
This is I I love the sort of cut line
you guys have, which is family owned, Cleveland proud. I
don't think there are many other places. And I was
kind of going over this with my wife. In the country,
you could do something like that because Cleveland is so
Cleveland centric.
Speaker 5 (01:13):
There's a lot of civic pride there really is.
Speaker 1 (01:16):
Like if you're not going to go into Chicago or
Portland or whatever and see something that says you know,
family owned Portland proud, not as far as I know,
you know, So it is what what you guys are
doing really brings that in.
Speaker 3 (01:30):
And I'll go back to it again. You're standing you know,
half the people that are working here and you haven't
never been in the building before. It's fantastic.
Speaker 5 (01:36):
That is pretty crazy.
Speaker 2 (01:37):
I mean, yeah, Jay came up with that saying, and
it's a perfect encapsulation.
Speaker 5 (01:41):
Of of what we what we.
Speaker 2 (01:43):
Are trying to convey right with every commercial, with every ad,
it's a perfect short way to sum it up. But
you know, we grew up in South eu glood a
dad grew up in little Italy and mom is from
Maple Heights. Uh, and they just they're they're Cleveland people.
And really our family, the entire both sides pretty much
(02:05):
came from Italy and sicily right to northern Ohio and
we're actually but he went was from Agentina, but.
Speaker 5 (02:17):
Yeah, but you know, and he was.
Speaker 2 (02:22):
But uh no, but there's a guy, uh the mayor
of the town in Italy that our family's from, is
coming to Cleveland this weekend this weekend and we're meeting
with them.
Speaker 3 (02:32):
Oh that is all the people that.
Speaker 2 (02:35):
Are actually from the entire kind of Campo Basso region
meet this mayor and he's got four or five constituents
from Italy with them, so it'll be cool.
Speaker 5 (02:47):
It's going to be a little Italy and I think
it would be a lot of fun. Yeah, literally is
a lot of fun.
Speaker 2 (02:51):
You know, we almost kind of grew up down there
a little bit too, a little bit. We have a
lot of friends down there. And at the time when
we were I was at Saint Greg's Holy Rosary School closed,
so a lot of a lot.
Speaker 5 (03:00):
Of kids went up there. I got to know a
lot of the guys.
Speaker 2 (03:03):
But my dad grew up down there, so you know,
we have you know, our cousins, Matthew, everybody.
Speaker 5 (03:10):
Yeah.
Speaker 3 (03:11):
So when did when did furniture come into the family?
Speaker 5 (03:13):
Dad? Or Dad? Yeah?
Speaker 3 (03:15):
And how?
Speaker 1 (03:15):
And was that right off the jumper or was that
something he thought, Hey, I've got something here we can
really do.
Speaker 5 (03:21):
He worked for uh.
Speaker 2 (03:23):
A place called Guildoor Furniture in Cleveland here and it
was it was around me. It was is it the
one by the Zoo guildor yes? Really yes, I didn't know.
I thought he started at the Land. No, he went
to Furniture Land after that Okay, Dad, it was just
really good. He just the furniture business fit him, The
retail furniture business fit him, and great reputation. Yeah, he
(03:46):
just wounded up being a really great salesperson and he
opened up a couple of waterbed stores during that waterbed Yeah,
and that's when we were really little Oka, Like you know,
we remember those memories that are just involved with just
filling a water bed, right, yeah, whatever, So Dad took
us to work all the time, okay, and we became
(04:09):
furniture guys.
Speaker 5 (04:10):
Yeah, we did.
Speaker 1 (04:11):
I wanted to ask about that because you know, I've
got friends who come from families who have family businesses.
Some of them said, there is no chance that I'm
getting involved with this. I'm going to go do something else.
Sometimes they come back. Others were from the jump from
day one. They were like, this is what my parents did,
so my dad did, and this is what I want
to do too.
Speaker 3 (04:29):
Is it's kind of similar for you guys.
Speaker 2 (04:31):
Yeah, for Paul, for sure. Paul was in it right
from the get go. I was, and then I took
a little hiatus for a little bit, and then I
came back because I don't know, I just for some readon.
You know, I went to college and I was like,
I got to do something with my degree, you know,
and it was great and and I learned a lot
from that and then but no being you know, working
with my brother and my brother in law and our
(04:53):
uncle and all the it's it's there's nothing better. It's
so great working with my brother. We have a really
good relationship and we're very close. And we have an
older sister, Natalie too, who were very close with and
we you know, we have to we got to keep
that going.
Speaker 1 (05:08):
So what's the home based location for each year? Or
do you or do you both go to the same
water or do you cover them all?
Speaker 2 (05:14):
They lives so close to al Lerner and Carmen Policy
and he handles our mentor.
Speaker 5 (05:21):
You know, we we bounce around to that's an inside
joke about sugar and falls right falls yeeah.
Speaker 2 (05:31):
We bounce around to. You spent a lot of time
in mentor. But I think that's got to be changing.
Speaker 5 (05:36):
Yeah, you'll be.
Speaker 2 (05:37):
We're around at all the different locations, and we got
great people at work for us. We're we're so lucky.
We have like zero turnover, that's unheard of in our business.
For sure, and part of that is because of the
relationship that we have. You know, we were when we
first started our own business in two thousand and three,
we were not a retailer.
Speaker 5 (05:57):
We were selling to retailers. We were a wholesaler.
Speaker 2 (06:01):
And the people that we that work with us now
work for us. They were all our customers or they
knew our dad, or or they knew or they worked
with my dad. Yeah, like my right hand man, j T.
And he learned from Dad. Wow, and he works with
me now and and he's he's phenomenal. So it's you know,
it's my father had a great reputation. He was he
(06:23):
was a he was a really good guy. He worked
hard as a best salesperson, and it was it's just
fun to be go to work.
Speaker 1 (06:32):
You know.
Speaker 2 (06:32):
I would I drive into work and I'm like, oh,
Dad had this ride.
Speaker 5 (06:38):
Like stuff like that.
Speaker 2 (06:39):
You know.
Speaker 3 (06:39):
Cool.
Speaker 5 (06:40):
Yeah.
Speaker 2 (06:40):
So we're we're very very close family, and and that's
that's important to us.
Speaker 1 (06:46):
It is for the survival of just you know, the
business in general. You got to be a close you know,
you got to be close like that, or at least.
Speaker 3 (06:53):
At the very least. That's a huge bonus. You know,
you knows a lot of companies can't say that.
Speaker 5 (06:56):
I know, you're right.
Speaker 2 (06:57):
And a lot of these other's big stores out here
in Cleveland, they're not even from Ohile, they're out of
state stores or you know, and so we you know,
I think a lot of people need to need to
know that. You don't think about that, you know, but
it's a clear in this city. It's a clear advantage
to be from here if you're going to do business
with the people here, right, it's clear advantage.
Speaker 5 (07:16):
Oh yeah, absolutely.
Speaker 2 (07:17):
The guys that the change and all that, they have
great business models and they've got big buying power and
all that stuff. But Cleveland's got so much civic pride
and we only we know what it's like, yeah, to
be living here and to be a cleveland Er every
day of your life. And it's good to be able
to shop somewhere that you you know that they feel
(07:38):
the same way you do.
Speaker 5 (07:39):
Oh we welcome everyone with open arms like their family.
Speaker 2 (07:42):
You know.
Speaker 5 (07:42):
That's that's how you're not going to get that anywhere else.
Speaker 1 (07:45):
And it's I mean in the website Cleveland Furniture Company
dot com.
Speaker 3 (07:48):
That's makes it super simple.
Speaker 1 (07:50):
It must have been, you know, to be able to
to be able to grab a hold of that and and
be able to so talk a little bit about the
economy of furniture in general, which you, guys, again, you've
been in this, you know, from since since day one?
Do you have buyers that go out and are looking
for the latest thing or mostly what people are looking
(08:11):
for around here?
Speaker 3 (08:12):
Is that how it was? Yeah?
Speaker 2 (08:14):
Yeah, again, we're We're really lucky. We've been doing I've
been in this forever. And actually, to answer your question
from earlier, I don't know ever made a conscious decision
to say this is I'm gonna follow in Dad's footprint
and what her. But I think I was probably always
wired the way that the first thing I was exposed
to in a meaningful way, I was gonna because I
(08:35):
always thought I could do it better than everybody else
I saw.
Speaker 5 (08:37):
I just did, I still do. I did.
Speaker 2 (08:40):
This is shocking, right, yeah, shocker shocking revelation.
Speaker 5 (08:47):
It's like he could do I would put something together backwards.
I'm like, well, that doesn't matter. I wasn't telling about that.
That's how it should be.
Speaker 2 (08:58):
But it was just yeah, and uh, the economy of
things right now as a shop, so so I set
the stage for what we carry, what our showroom is
going to look and feel like, what vendors we're going
to buy from, what the values are and all that stuff.
And it's definitely changing because of the tariffs. Uh, you know,
a certain percentage of our product is imported. Most of
(09:22):
it's domestic, right, you know, can't get around some of
it's imported. But even some of the domestic suppliers, they've
got components that are important. So the pricing, you know,
really kind of bleeds into everything.
Speaker 5 (09:34):
So that's made it a little bit more challenging, but.
Speaker 2 (09:38):
In a way, it's kind of forcing us into a
maybe a healthier business model because you know, when you're importing,
there's there's more risk, there's more inventory, you're farther away,
you know, the far farther away you are from your source.
Speaker 6 (09:53):
The shipping alone, yeah, shipping is I guess since COVID
shipping hasn't stayed stable, it's gotten you know, big swings,
huge swings.
Speaker 2 (10:04):
It's forcing us to be better. But we see, Look,
our industry is really tied to housing, and as we
all know, housing is suffering from the interest rates. Yeah,
values are super high, demand super high, but interest rates
are too high for people to be able to move to.
Speaker 5 (10:24):
A bigger house. They got to move to a smaller
house and still pay more in case.
Speaker 2 (10:30):
So when there's some equilibrium there, I think it's going
to be really big for the furniture business.
Speaker 5 (10:37):
And I think it's going to be all retail for
all retail.
Speaker 2 (10:40):
And I think it's gonna be really great for domestic
suppliers too because of the changes that are made of
the terror. Ye like, we'll still import stuff, but it's
going to be a great item that I just can't
get anything else. For an example, you know everything is
so expensive nowadays, right, we're just talking about the interest
rates getting a car right now.
Speaker 5 (11:00):
It's crazy.
Speaker 2 (11:01):
But what's good about us is that you're you're not
We have we have inventory, right, so you're these people
you're they're saving money. It's all the pre terriff stuff
we have. I mean, so a bunch of stuff we have,
right if they want, if you don't want to overpay,
you come to our store. I mean that's that's the
seriously that we are the we are the place where
our prices have not really good, they have not gone up.
(11:24):
I mean obviously something special orders that you know you
have to you know, maybe freight has gone up things
like that, but I mean, you know, they can save
a lot of money. So you know that's that's always
good to hear because you go to the grocery stores.
Speaker 1 (11:35):
And oh yeah, that's that's crazy old ball game world.
Speaker 3 (11:39):
So you got five locations.
Speaker 1 (11:40):
You got Parma, Twinsburg, mentor Brunswick brook Park as well
holding steady right now for those locations, as who are
you always are you always looking for an empty building somewhere?
Speaker 5 (11:51):
A brook Park store just flooded, so.
Speaker 2 (11:55):
So everybody, everybody that was working at the brook Park
store is now at our other stores contributing, and uh
so you know we're sending everybody, well, well that's being
because it was a complete foot of water in the
entire everything got destroyed.
Speaker 5 (12:08):
So we're directing everybody.
Speaker 2 (12:09):
We have a store on State Road in Parma, which
is really not very far just trying to corner. You
know that that might force us into making some geographical
moves or decisions, but generally speaking, I mean, you know,
we want to be on the east side, on the
west side, you know, north and south right, Yeah, and
you are you got it covered?
Speaker 1 (12:28):
Yeah?
Speaker 3 (12:29):
Yeah, I love it.
Speaker 1 (12:31):
You know him as the furniture brothers, Paul and Jason
Serino Cleveland Furniture Company dot Com. You got Parma, Twinsburg
mentor Brunswick. We're going to hold off on brook Park
for a little while, right right, Well keep me posting
on that, right.
Speaker 3 (12:46):
Yeah, exactly.
Speaker 1 (12:47):
I got to tell you I'm having a blast talking
about you guys, you know, on my show. I couldn't
be happy to get it to sit down and uh
and go a little long form, you know, with with
what you guys, because a lot of times whether I
run into you Jason, it's.
Speaker 3 (12:59):
Like, hey, how you doing.
Speaker 1 (13:00):
We gotta get together, and thirty five seconds later we're
both going in different directions and so, you know, and
it's been great and I can't I can't tell you
enough how important it is an emblematic it really was
to see you literally go from about every other desk
out in our common area and know somebody out there
or be a friend of a friend who grew up
with somebody. That is the meaning of being from Cleveland,
(13:21):
embracing Cleveland, serving Cleveland as you guys have for for
so many years and for so many years to come.
I can't thank you enough for taking the time.
Speaker 5 (13:29):
Man, we probably thank you. Yeah great man.
Speaker 3 (13:32):
Yeah, we're gonna be like Joe Rogan. Yeah, both society
wants this board. He wants this. Oh, looks like it's
like a Christmas career.
Speaker 5 (13:41):
That is cool. That is cool.
Speaker 3 (13:44):
Can't thank you enough. Guys appreciate it.
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