April 15, 2025 • 11 mins
Jeff Beck is a distinguished leader in the home improvement industry, known for driving innovation, operational excellence, and sustained growth. His career began at Leaf Home Solutions, where he rose through the ranks to become CEO. Under his leadership, the company expanded into the world’s largest provider of gutter protection with LeafFilter. Beck spearheaded the integration of advanced technology and data-driven strategies, organically launching Leaf Home Safety Solutions (aging in place) and Leaf Home Water Solutions (residential water treatment) while building Leaf Home Enhancements (traditional home renovation) through strategic acquisitions. His leadership propelled Leaf Home from under $100 million to over $1.4 billion in just four years.
As President and CEO of Window Nation, Beck continues to redefine industry standards, fostering a culture of innovation and resilience. His strategic vision has positioned Window Nation for sustained success, even in dynamic economic conditions. A proven leader in building high-performing teams, Beck is committed to identifying new opportunities for expansion and leveraging cutting-edge technology to enhance customer experience and business operations.
A graduate of Kent State University with a bachelor’s degree in business administration, Beck combines deep industry expertise with a forward-thinking approach to business transformation. Beyond his corporate leadership, he remains an engaged member of the community and an advocate for progress within the home improvement sector. Under his direction, Window Nation continues to thrive, solidifying its status as a leader in the industry.
As President and CEO of Window Nation, Beck continues to redefine industry standards, fostering a culture of innovation and resilience. His strategic vision has positioned Window Nation for sustained success, even in dynamic economic conditions. A proven leader in building high-performing teams, Beck is committed to identifying new opportunities for expansion and leveraging cutting-edge technology to enhance customer experience and business operations.
A graduate of Kent State University with a bachelor’s degree in business administration, Beck combines deep industry expertise with a forward-thinking approach to business transformation. Beyond his corporate leadership, he remains an engaged member of the community and an advocate for progress within the home improvement sector. Under his direction, Window Nation continues to thrive, solidifying its status as a leader in the industry.
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Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:01):
This is iHeartRadio's CEOs You Should Know, and today we
have a special conversation with the CEO of Windownation, one
of America's largest homer modeling companies that was founded right
here in Cleveland and now operates across the United States.
Jeff Back, Welcome to CEOs you Should Know.
Speaker 2 (00:18):
Thank you, thanks for having me.
Speaker 1 (00:19):
So we were talking a little bit earlier as we
record this podcast. It's March thirty first of twenty twenty five,
and the President has announced economic tariffs on many goods
imported to the US. And while we all know the
Windownation windows are made right here in the USA, that
does present challenges for your business as well, even as
you are American made.
Speaker 2 (00:41):
Can you talk a little bit about that.
Speaker 3 (00:42):
Yeah, absolutely, So Obviously, like you said, all of our
windows are made right here in the US, so we're
all domestically manufactured. What we have to do from an
organizational standpoint is make sure our suppliers are sourced all
domestically as well, because you know they're manufactured here, you
never know where the raw materials might be coming.
Speaker 1 (00:57):
Right, which is something we don't always think of. We
think of the end prop.
Speaker 3 (01:00):
Yeah, try and think over they're manufactured and you think, okay,
they're made in the US, We're good to go. But
part of having a great strong organization is we have
a supply chain team.
Speaker 2 (01:07):
That's already on top of this.
Speaker 3 (01:08):
They're ahead of the curve, and they started doing their
homework really about two months ago when we kind of
sew a bunch of tariffs were coming right, and as
far as our core manufacturers are set like, we're fine
as far as we donation, so there's no added cost
for us. But we did have one of our main
suppliers in kind of the ancillary products that go along
with finishing the windows, a trim that goes around the
outside of a window, all based here in the US
(01:31):
to one hundred percent domestic, but they kind of went
the price gouging are out there already starting to raise prices,
which is a little bit of a weird one.
Speaker 1 (01:37):
So yeah, that's a little disconcerning, I suppose. But you guys,
because you're so large, I think you have opportunities to
lay around.
Speaker 2 (01:43):
Yeah, absolutely so.
Speaker 3 (01:44):
Because our we have, like I said, we have a
really strong team, and because they were ahead of that curve,
they started looking for alternative products that we can use
that are even higher quality.
Speaker 2 (01:52):
It actually turned out that.
Speaker 3 (01:54):
Are the exact same cost of what we're already paying,
So we get to you know, kind of swap those
products out the high quality standards that we already do. Right, well,
the price it's the same for our customers.
Speaker 1 (02:04):
And that's really what leads me to the next point
about you know, Win Donation. You're a large company, but
most of the folks that work for you work for
Win Donation, the installers and the team, the sales team, Like,
you're not just outsourcing this. If you're in windows to
be fair is a really big decision for customers, right,
some people don't know they need it, some people don't
want to have to pay for it. So you're in
(02:25):
a business where you're helping consumers save money on energy bills,
but to get them there it can be a challenge.
Can you talk a little bit about the process and
how you guys work in terms of helping deliver and keep.
Speaker 3 (02:35):
That value form the cust So you're right as far
as how Wind Donation operates, I think are one of
our biggest advantages that we wholly own the entire customer journey.
So we're one hundred percent responsible for every step.
Speaker 2 (02:45):
And that's not that's a little unusual in your business.
Speaker 3 (02:48):
It is especially at our size, because you know, it
doesn't matter if you're on the East Coast and let's
say Boston, if you're right here in Cleveland, Ohio, or
if you're in Portland, Oregon. You get the same exact
customer experience. You get the same exact warranty, it's same
touch points versus some other places that might be franchises.
You know, it's a disjointed customer experience. You know who
to call if you have a warranty question, if you
need a service, something like that.
Speaker 1 (03:08):
And some people a lot of companies outsource their installers.
Speaker 3 (03:12):
Day outsource installers, the outsourced customer support. They might have
different sales techniques based on who's in one office. You
get do quality control from that perspective, even, you know,
so there's a lot that goes into that, and we
take a lot of pride and being not only the biggest,
but the.
Speaker 1 (03:24):
Best and how that is probably one of the main
reasons that the company grew from its start in Cleveland
and Baltimore to how many markets now.
Speaker 3 (03:33):
Well we're right now today, we're in thirty six and
tomorrow will be in thirty seven. We have in a Greenville,
South Carolina tomorrow. Congratulations, Yeah, thank you, Jeff.
Speaker 1 (03:40):
Can you talk a little bit about your experience in
the home improvement industry? You know, how did you come
into this industry, how did you thrive? And for some
for folks who are looking to potentially come into the industry,
can you talk a little bit about your journey.
Speaker 3 (03:52):
Yeah, my journey in the industry is super weird because
you're still in a technology consulting company right here in Cleveland. Really,
I was doing a project for a company called leaf
Filter at the time, and Matt College was somebody that
like I just got along with great.
Speaker 1 (04:07):
Those of us in Cleveland, Nomac colleague and his absolute
team and so yeah, so that's a really good place
to start, I suppose.
Speaker 3 (04:12):
Yeah, And I went there to be the director of technology.
You know, I had my own company, but I loved
working with Leif and that team so much. We were
finished up a small part of the project. He said,
why don't you come on board full time and finish
up the project? Absolutely sure, And that's literally what I
went there to go do, just be director of technology.
Speaker 1 (04:29):
Wow, what has been as far as then the learning curve, right,
because you never really were in the home improvement industry, right,
But what have you found really interesting unique about this industry?
Speaker 3 (04:41):
You know what I love is all the customer interaction
that you get when you get to generate the leads,
you get to do in home sales, you get to
actually go out and install, which is probably the most
important part of this when you think about it. You know,
it's customers' homes, the big stats that they have. We
get to add value to it. I love that part
of it, right, I love the fact that we get
to provide great value to our customers. You think, everything
that's going going on right now financially and economically in
(05:02):
the world, mortgage rates are through the roof right now.
People are staying in their homes and they should. It's
a great opportunity right now to use like some of
our great financing options that we have zero percent interest
for five six years.
Speaker 1 (05:14):
And that's something really remarkable when you talk about zero
percent interest for five years, because that is everyone. Inflation
is on everybody's mind. Interest rates. You know, certainly folks
like me who bought a home at a very low
interest rate are concerned about the three four x interest
rates to that ability, and then you can talk a
little bit about adding value to the home. I mean
that's become ubiquitous now. People are looking to see if
(05:37):
you've replaced the windows from the builder grade.
Speaker 2 (05:39):
Right, Is that correct?
Speaker 3 (05:40):
Yeah, because traditionally, you know, we used to market at
homes that were over you know, starting about ten to
fifteen years of age and market those. But also there's
all these communities that are popping up there kind of
that quick build type of community right where the original
builders windows that are going in are obviously they're just
lower grade. They're not the type of quality that you're
used to. And with our windows that come in that
are great priced, they are great value, they're over form
against any competitors. It's a great way to add value
(06:02):
to your home.
Speaker 2 (06:03):
So they're made in the US.
Speaker 1 (06:04):
Talk about the innovations like the windows they used to
put in twenty thirty years ago versus what you guys
are installing.
Speaker 3 (06:10):
Can you talk a little bit about the difference. Yeah, absolutely,
it's really cool. It's going on with the Energy Star
ratings right now. Energy Star used to be just kind
of a generic label to be slapped on anything from
you appliances to windows, and consumers would think, hey, great,
these aresh shaving money and efficient. But now energy Star
has gone to such a different level where's actually different
by region of the US, different on windows specifically, different
(06:31):
by climate and things like that. So what we're doing
is we're innovating to keep costs low for the consumers
and provide great value. There's things called a skinny triple,
for example, that has actually three plies of glass three panes. Wow,
but they're super thin, so they're nowhere near as heavy,
nowhere years expensive, and we are able to pass that
savings along. So we innovate. We try to do things
(06:51):
like that so that we can pass great value on.
Speaker 1 (06:54):
We're talking with Jeff Back, the CEO of win a Nation,
and Jeff came into the industry a little bit of
an unorthodox path as a technology company consultant and owned
his own technology company and now the CEO of one
of the largest home improvement companies in the United States.
Speaker 2 (07:13):
So, Jeff, that's a big job. And one of the
things we talk.
Speaker 1 (07:17):
About on CEOs you should know is the stress of
running a company, and you know, helping employees navigate their
own stress and customers that are stressed out because the
windows they thought they were getting maybe they weren't as
one hundred percent convinced that it's just a lot on
your plate and even when you try, I'll do the
right things. Can you talk a little bit about how
(07:38):
you would give advice to how do you distress, how
do you ground yourself and do the best job for
your employees, and what advice.
Speaker 2 (07:45):
Would you give folks that are coming into the business.
Speaker 3 (07:47):
Yeah, it's a great question. Yeah, and asked about to
stress before.
Speaker 1 (07:51):
I think I live in some days all myself for everybody. Right.
Speaker 3 (07:54):
Yeah, you know what's odd. I don't think I carry
a lot of stress, But I think the benefit of
is because I've always had great team around me. Yeah,
you have great teams around you that you can kind
of drive your ideals how you want to move and
operate as an organization. That helps things greatly. One of
the instances you brought up our customers that might be
having a question about their install or might have questions
(08:15):
about the actual windows they bought or services, for example,
And to me, like when I came in and started
working at Windownation, I said, okay, let's shore up our
production side. Let's show up our service side. And we
added not just bodies, but certain practices. Best practices made
each office operate the exact sames that we could address
any issues internally, things like that. And when you start
(08:35):
operating like that as an organization and you get people
that think like that similarly, and that just treat the
customer number one right kind of in theory, those stresses
go away, right.
Speaker 1 (08:45):
I mean, I know when a nation often talks about it,
it's ninety five percent plus customer satisfaction ratio, which is rating,
which is fantastic form the home improvement industry. So that's
probably less stress. What do you do though, when things
do get a little hairy, Well, I mean, yeah, it's
every business, get Harriet. Sometimes you have your ups and downs.
But I preach, you know, we win as a team,
we lose as a team, and we learn as a team.
(09:07):
It's actually I mightn't realize that I say, but I
say it quite often, and I really think you learn
more when you lose, as long as you can take
a step back, take look at the data, and you
figure out why you lost. It's the why that's important.
Then you pivot from there and you go from there. So,
you know, as far as stress during the hard times,
I still don't really feel it. But that's more because
I've been lucky to have really great people and great
(09:27):
teams around me. It's one of the things with the CEO,
you know, you're kind of at the mercy of the
people around you more than anything. I could have the
best ideas, but if I don't have anybody that can
actually follow through and.
Speaker 3 (09:35):
Implement them, it's not going to help me. But I
could also have the worst ideas, and if I have
a great team around me, they're going to make me
look great. So it's that EBB and Flow kind of.
Speaker 1 (09:43):
Fantastic to have well, And obviously, you know with the
customer satisfaction rating rating, it's good to work for a
company that has a lot of great reputation, a lot
of great Google reviews, so it.
Speaker 2 (09:53):
Makes it a little bit easier.
Speaker 1 (09:54):
Can you talk a little bit about Jeff about you know,
you mentioned Holmes as we'll wrap up here. The home
is America's biggest asset. It's also their most interesting right.
They love thinking about their home, they love thinking about
what the next place they might live in is. And
can you talk a little bit about you know, the
home shortage that's happening. We're seeing building shortages and that
(10:17):
will only exacerbate, I think with the tariffs absolutely. So
what do consumers need to know going forward? What's the
future of your industry look like, what's the future of
their business?
Speaker 2 (10:27):
How often should they be looking at this?
Speaker 3 (10:29):
Yeah, you know, the future of the home industry? Your
spot on. You know, we were talking about interest rates earlier,
and prior to that, it was the home inventory that
was everybody's talking about. Right when when you're in your home,
it is an aging asset. And where we look at
things from a window nation perspective, even as we look
(10:50):
to expand our product offerings, is we look at things
that we can add value to the home. There are
certain data markers that say, okay, like I was talking
about windows, you know, basically ten to fifteen year old home,
we should target that. We're going to look at other
products that add value to the home at a certain
age period, right, Because that's what it's all about. You
want to protect that asset. You want to add great
value when you are doing those home projects and make
(11:11):
sure you're getting good payback on it. And that's kind
of where we see the future of what we do
at win Do Nation going.
Speaker 2 (11:16):
That's fantastic.
Speaker 1 (11:17):
Jeff back, the CEO of Windownation navigating a huge thirty
seven market thirty seven tomorrow. Congratulations company, Thank you very much.
With what I might consider humble beginnings here in Cleveland, Ohio,
that's grown to be the largest window replacement company in
the US, with as you mentioned, incredible reviews and a
consistent installation and sales process. So Windownation dot com. Jeff,
(11:40):
anything else you wanted to add, No, thanks for having
me today. I appreciate it and this has been iHeartRadio CEOs.
You should know today's show is produced by Bob coatesaid.
Speaker 2 (11:49):
I'm Keith Hotchkiss. We'll see you next time.
This is iHeartRadio's CEOs You Should Know, and today we
have a special conversation with the CEO of Windownation, one
of America's largest homer modeling companies that was founded right
here in Cleveland and now operates across the United States.
Jeff Back, Welcome to CEOs you Should Know.
Speaker 2 (00:18):
Thank you, thanks for having me.
Speaker 1 (00:19):
So we were talking a little bit earlier as we
record this podcast. It's March thirty first of twenty twenty five,
and the President has announced economic tariffs on many goods
imported to the US. And while we all know the
Windownation windows are made right here in the USA, that
does present challenges for your business as well, even as
you are American made.
Speaker 2 (00:41):
Can you talk a little bit about that.
Speaker 3 (00:42):
Yeah, absolutely, So Obviously, like you said, all of our
windows are made right here in the US, so we're
all domestically manufactured. What we have to do from an
organizational standpoint is make sure our suppliers are sourced all
domestically as well, because you know they're manufactured here, you
never know where the raw materials might be coming.
Speaker 1 (00:57):
Right, which is something we don't always think of. We
think of the end prop.
Speaker 3 (01:00):
Yeah, try and think over they're manufactured and you think, okay,
they're made in the US, We're good to go. But
part of having a great strong organization is we have
a supply chain team.
Speaker 2 (01:07):
That's already on top of this.
Speaker 3 (01:08):
They're ahead of the curve, and they started doing their
homework really about two months ago when we kind of
sew a bunch of tariffs were coming right, and as
far as our core manufacturers are set like, we're fine
as far as we donation, so there's no added cost
for us. But we did have one of our main
suppliers in kind of the ancillary products that go along
with finishing the windows, a trim that goes around the
outside of a window, all based here in the US
(01:31):
to one hundred percent domestic, but they kind of went
the price gouging are out there already starting to raise prices,
which is a little bit of a weird one.
Speaker 1 (01:37):
So yeah, that's a little disconcerning, I suppose. But you guys,
because you're so large, I think you have opportunities to
lay around.
Speaker 2 (01:43):
Yeah, absolutely so.
Speaker 3 (01:44):
Because our we have, like I said, we have a
really strong team, and because they were ahead of that curve,
they started looking for alternative products that we can use
that are even higher quality.
Speaker 2 (01:52):
It actually turned out that.
Speaker 3 (01:54):
Are the exact same cost of what we're already paying,
So we get to you know, kind of swap those
products out the high quality standards that we already do. Right, well,
the price it's the same for our customers.
Speaker 1 (02:04):
And that's really what leads me to the next point
about you know, Win Donation. You're a large company, but
most of the folks that work for you work for
Win Donation, the installers and the team, the sales team, Like,
you're not just outsourcing this. If you're in windows to
be fair is a really big decision for customers, right,
some people don't know they need it, some people don't
want to have to pay for it. So you're in
(02:25):
a business where you're helping consumers save money on energy bills,
but to get them there it can be a challenge.
Can you talk a little bit about the process and
how you guys work in terms of helping deliver and keep.
Speaker 3 (02:35):
That value form the cust So you're right as far
as how Wind Donation operates, I think are one of
our biggest advantages that we wholly own the entire customer journey.
So we're one hundred percent responsible for every step.
Speaker 2 (02:45):
And that's not that's a little unusual in your business.
Speaker 3 (02:48):
It is especially at our size, because you know, it
doesn't matter if you're on the East Coast and let's
say Boston, if you're right here in Cleveland, Ohio, or
if you're in Portland, Oregon. You get the same exact
customer experience. You get the same exact warranty, it's same
touch points versus some other places that might be franchises.
You know, it's a disjointed customer experience. You know who
to call if you have a warranty question, if you
need a service, something like that.
Speaker 1 (03:08):
And some people a lot of companies outsource their installers.
Speaker 3 (03:12):
Day outsource installers, the outsourced customer support. They might have
different sales techniques based on who's in one office. You
get do quality control from that perspective, even, you know,
so there's a lot that goes into that, and we
take a lot of pride and being not only the biggest,
but the.
Speaker 1 (03:24):
Best and how that is probably one of the main
reasons that the company grew from its start in Cleveland
and Baltimore to how many markets now.
Speaker 3 (03:33):
Well we're right now today, we're in thirty six and
tomorrow will be in thirty seven. We have in a Greenville,
South Carolina tomorrow. Congratulations, Yeah, thank you, Jeff.
Speaker 1 (03:40):
Can you talk a little bit about your experience in
the home improvement industry? You know, how did you come
into this industry, how did you thrive? And for some
for folks who are looking to potentially come into the industry,
can you talk a little bit about your journey.
Speaker 3 (03:52):
Yeah, my journey in the industry is super weird because
you're still in a technology consulting company right here in Cleveland. Really,
I was doing a project for a company called leaf
Filter at the time, and Matt College was somebody that
like I just got along with great.
Speaker 1 (04:07):
Those of us in Cleveland, Nomac colleague and his absolute
team and so yeah, so that's a really good place
to start, I suppose.
Speaker 3 (04:12):
Yeah, And I went there to be the director of technology.
You know, I had my own company, but I loved
working with Leif and that team so much. We were
finished up a small part of the project. He said,
why don't you come on board full time and finish
up the project? Absolutely sure, And that's literally what I
went there to go do, just be director of technology.
Speaker 1 (04:29):
Wow, what has been as far as then the learning curve, right,
because you never really were in the home improvement industry, right,
But what have you found really interesting unique about this industry?
Speaker 3 (04:41):
You know what I love is all the customer interaction
that you get when you get to generate the leads,
you get to do in home sales, you get to
actually go out and install, which is probably the most
important part of this when you think about it. You know,
it's customers' homes, the big stats that they have. We
get to add value to it. I love that part
of it, right, I love the fact that we get
to provide great value to our customers. You think, everything
that's going going on right now financially and economically in
(05:02):
the world, mortgage rates are through the roof right now.
People are staying in their homes and they should. It's
a great opportunity right now to use like some of
our great financing options that we have zero percent interest
for five six years.
Speaker 1 (05:14):
And that's something really remarkable when you talk about zero
percent interest for five years, because that is everyone. Inflation
is on everybody's mind. Interest rates. You know, certainly folks
like me who bought a home at a very low
interest rate are concerned about the three four x interest
rates to that ability, and then you can talk a
little bit about adding value to the home. I mean
that's become ubiquitous now. People are looking to see if
(05:37):
you've replaced the windows from the builder grade.
Speaker 2 (05:39):
Right, Is that correct?
Speaker 3 (05:40):
Yeah, because traditionally, you know, we used to market at
homes that were over you know, starting about ten to
fifteen years of age and market those. But also there's
all these communities that are popping up there kind of
that quick build type of community right where the original
builders windows that are going in are obviously they're just
lower grade. They're not the type of quality that you're
used to. And with our windows that come in that
are great priced, they are great value, they're over form
against any competitors. It's a great way to add value
(06:02):
to your home.
Speaker 2 (06:03):
So they're made in the US.
Speaker 1 (06:04):
Talk about the innovations like the windows they used to
put in twenty thirty years ago versus what you guys
are installing.
Speaker 3 (06:10):
Can you talk a little bit about the difference. Yeah, absolutely,
it's really cool. It's going on with the Energy Star
ratings right now. Energy Star used to be just kind
of a generic label to be slapped on anything from
you appliances to windows, and consumers would think, hey, great,
these aresh shaving money and efficient. But now energy Star
has gone to such a different level where's actually different
by region of the US, different on windows specifically, different
(06:31):
by climate and things like that. So what we're doing
is we're innovating to keep costs low for the consumers
and provide great value. There's things called a skinny triple,
for example, that has actually three plies of glass three panes. Wow,
but they're super thin, so they're nowhere near as heavy,
nowhere years expensive, and we are able to pass that
savings along. So we innovate. We try to do things
(06:51):
like that so that we can pass great value on.
Speaker 1 (06:54):
We're talking with Jeff Back, the CEO of win a Nation,
and Jeff came into the industry a little bit of
an unorthodox path as a technology company consultant and owned
his own technology company and now the CEO of one
of the largest home improvement companies in the United States.
Speaker 2 (07:13):
So, Jeff, that's a big job. And one of the
things we talk.
Speaker 1 (07:17):
About on CEOs you should know is the stress of
running a company, and you know, helping employees navigate their
own stress and customers that are stressed out because the
windows they thought they were getting maybe they weren't as
one hundred percent convinced that it's just a lot on
your plate and even when you try, I'll do the
right things. Can you talk a little bit about how
(07:38):
you would give advice to how do you distress, how
do you ground yourself and do the best job for
your employees, and what advice.
Speaker 2 (07:45):
Would you give folks that are coming into the business.
Speaker 3 (07:47):
Yeah, it's a great question. Yeah, and asked about to
stress before.
Speaker 1 (07:51):
I think I live in some days all myself for everybody. Right.
Speaker 3 (07:54):
Yeah, you know what's odd. I don't think I carry
a lot of stress, But I think the benefit of
is because I've always had great team around me. Yeah,
you have great teams around you that you can kind
of drive your ideals how you want to move and
operate as an organization. That helps things greatly. One of
the instances you brought up our customers that might be
having a question about their install or might have questions
(08:15):
about the actual windows they bought or services, for example,
And to me, like when I came in and started
working at Windownation, I said, okay, let's shore up our
production side. Let's show up our service side. And we
added not just bodies, but certain practices. Best practices made
each office operate the exact sames that we could address
any issues internally, things like that. And when you start
(08:35):
operating like that as an organization and you get people
that think like that similarly, and that just treat the
customer number one right kind of in theory, those stresses
go away, right.
Speaker 1 (08:45):
I mean, I know when a nation often talks about it,
it's ninety five percent plus customer satisfaction ratio, which is rating,
which is fantastic form the home improvement industry. So that's
probably less stress. What do you do though, when things
do get a little hairy, Well, I mean, yeah, it's
every business, get Harriet. Sometimes you have your ups and downs.
But I preach, you know, we win as a team,
we lose as a team, and we learn as a team.
(09:07):
It's actually I mightn't realize that I say, but I
say it quite often, and I really think you learn
more when you lose, as long as you can take
a step back, take look at the data, and you
figure out why you lost. It's the why that's important.
Then you pivot from there and you go from there. So,
you know, as far as stress during the hard times,
I still don't really feel it. But that's more because
I've been lucky to have really great people and great
(09:27):
teams around me. It's one of the things with the CEO,
you know, you're kind of at the mercy of the
people around you more than anything. I could have the
best ideas, but if I don't have anybody that can
actually follow through and.
Speaker 3 (09:35):
Implement them, it's not going to help me. But I
could also have the worst ideas, and if I have
a great team around me, they're going to make me
look great. So it's that EBB and Flow kind of.
Speaker 1 (09:43):
Fantastic to have well, And obviously, you know with the
customer satisfaction rating rating, it's good to work for a
company that has a lot of great reputation, a lot
of great Google reviews, so it.
Speaker 2 (09:53):
Makes it a little bit easier.
Speaker 1 (09:54):
Can you talk a little bit about Jeff about you know,
you mentioned Holmes as we'll wrap up here. The home
is America's biggest asset. It's also their most interesting right.
They love thinking about their home, they love thinking about
what the next place they might live in is. And
can you talk a little bit about you know, the
home shortage that's happening. We're seeing building shortages and that
(10:17):
will only exacerbate, I think with the tariffs absolutely. So
what do consumers need to know going forward? What's the
future of your industry look like, what's the future of
their business?
Speaker 2 (10:27):
How often should they be looking at this?
Speaker 3 (10:29):
Yeah, you know, the future of the home industry? Your
spot on. You know, we were talking about interest rates earlier,
and prior to that, it was the home inventory that
was everybody's talking about. Right when when you're in your home,
it is an aging asset. And where we look at
things from a window nation perspective, even as we look
(10:50):
to expand our product offerings, is we look at things
that we can add value to the home. There are
certain data markers that say, okay, like I was talking
about windows, you know, basically ten to fifteen year old home,
we should target that. We're going to look at other
products that add value to the home at a certain
age period, right, Because that's what it's all about. You
want to protect that asset. You want to add great
value when you are doing those home projects and make
(11:11):
sure you're getting good payback on it. And that's kind
of where we see the future of what we do
at win Do Nation going.
Speaker 2 (11:16):
That's fantastic.
Speaker 1 (11:17):
Jeff back, the CEO of Windownation navigating a huge thirty
seven market thirty seven tomorrow. Congratulations company, Thank you very much.
With what I might consider humble beginnings here in Cleveland, Ohio,
that's grown to be the largest window replacement company in
the US, with as you mentioned, incredible reviews and a
consistent installation and sales process. So Windownation dot com. Jeff,
(11:40):
anything else you wanted to add, No, thanks for having
me today. I appreciate it and this has been iHeartRadio CEOs.
You should know today's show is produced by Bob coatesaid.
Speaker 2 (11:49):
I'm Keith Hotchkiss. We'll see you next time.
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