Episode Transcript
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This week on the Art of Improvement, I'll be talking with Andrea Libros.
She's a business coach, she's alife coach, and she specializes in working
with unapologetically ambitious women entrepreneurs from avariety of industries. Does that sound like
you, Well, you're gonna wantto listen. Then My conversation with Andrea
is coming up next on the Artof Improvement. Thank you so much for
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listening to the podcast and being withus here today. I'm very excited to
introduce everyone to Andrea Libros. Andrea, thanks so much for taking the time
today. Thanks for having me.So, I mean, I was looking
at your bio and I was like, Okay, she is a coach,
she's a life coach, she's abusiness coach, she's got books, she's
got a podcast, and all ofthis is really aimed toward female entrepreneurs.
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Am I getting this right? Andthe second question is when do you have
time to live? You're a verybusy woman. Okay, well you are
getting it right. So I workprimarily with female entrepreneurs really all across the
world. All my coaching is virtualand I help them. Everybody I've work
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with actually is super ambitious and theywant to achieve greater things, and I
really help them do that through helpingthem with their mindset. So a lot
of times, although we may beambitious, and although you know my clients
are people who say, just tellme what to do, I totally will
follow all the instructions. Even ifthat's the kind of person that you are,
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which you probably are if you're listeningto this, A lot of times
what they really need to do iskind of get out of their box and
think bigger about things. So alot of that kind of sounds cliche,
right, you know, get outof your comfort zone. I love to
say everything you ever wanted is onthe other side of uncomfortable. But if
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you frame it in the way ofthis is really me doing some big thinking
thinking that is coming from I sayfuture you. So that's the person who
is a year down the road,three years, five years down the road,
who has the business up and running, who is profitable, who has
a team, who's paying themselves consistentlyregularly and loving what they're paying themselves.
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You know that person. If yougo to that future you and ask them
what to do now, what they'regoing to share with you is what I
call some big thinking, and that'snot always easy to do. Because we're
in the here and now, andyou know, we're all very we can
easily say, well, in thepast, this is what's happened. Or
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I just know myself and this iswhat I do. You know, I
don't follow through, or I startsomething and don't complete it, whatever the
case may be. So accessing futureyou is a lot harder than accessing past
you. Okay, let me knowhow that sounds. No, it sounds
perfect, and I have a millionquestions. But before we go on,
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anybody that heard that and said,oh my god, this is me,
I want to give the opportunity rightnow for you to say, how can
people get in touch with you?Do you do one on one? Is
it a class? And explain that? Sure. So I work with my
clients in a variety of ways.Most of my clients come in through what
I call a vision into action intensive. So what that really looks like is
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me, you and two or threeother female entrepreneurs and a very small group
for a day creating what really ultimatelyends up being a business plan. So
turning your vision so your future youthinking into actual action steps because nine times
out of ten when I say tomy client, for my perspective, client,
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do you have a business plan?They'll say, wow, any sort
of Well I did in the veryfirst day, but I don't know where
it really where it is right now, and I don't refer to it that
much. But so that's why wereally in order for me to help you,
we need to get you on thei'll call it on the right track
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or moving in the right direction,or knowing even where do you want this
to go? So most of myclients start with me just doing this vision
into action intensive and then from therewe can decide how we move forward.
Is it a one and done orare you going to want ongoing support?
And the ongoing support can look likeone of three things. Everybody is in
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some sort of group setting depending onwhere they are in their business and in
their minds, and all of thosedo also have a bit of one on
one mixed into it. So theshort answer is, yes, I do
work with people one on one.Yes, I did work with them in
groups. And the main way peoplecome in is through that vision into action
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at ten. So if you're someonethat's like I just need to get my
act together, I need to figureout what I need to focus on how
am I going to grow? That'swhat that vision into action intensive is all
about. And can they find allof that on your website? Yeah?
So the best way to find meis to go actually, the simplest and
no spelling required way is to goto Andreas with an S links with an
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s dot com andreaslinks dot com,and there you're going to find a link
to my website, a link topurchase my book, a link to the
podcast, all the things. It'sit's funny because when some people think of
entrepreneurs, they think of really smartbusiness people, because who in their right
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mind would open up a business thatdidn't have a business right right? But
I have found over the years interviewingentrepreneurs that it's almost the opposite. It's
the entrepreneur has creativity, fabulous ideas, fabulous dreams, a vision of the
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future that is unstoppable, but thebusiness plan part can be the thing that
just destroys them. Can you talkabout that yet? Yeah? So we
get caught up in the here andnow, We get caught up in our
daily activities and we don't think aboutthings longer term. We want to,
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we desperately want to, but It'sa very hard thing to do and do
it consistently. So you know,a lot of a lot of the time
we spend is either servicing our clientsor you know, if we are working
on our business on the back endbusiness. It's really very task oriented.
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I find a lot of entrepreneurs arevery task oriented. They just need to
get their financials in order. Theyjust need to create a better email.
They're not looking at bigger objectives,right, They're not looking at what are
really the KPIs Where am I?Where am I going to get my biggest
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rate of return? Rate of returnon investments? And that's where this business
plan comes in because you get tokind of pause. I call it take
a strategic pause, and I talkabout that in my book A Lot taking
a strategic pause. You get topause and say, Okay, what do
I want from my business? Whodo I want to be in my business?
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Do I want to be the onedoing all the tasks? Do I
want to be the doer? Ordo I really want to be the visionary?
No one got into business, I'lltell you this much. To be
the doer, like the doer ofthe minutia. No one did, No
one don't know anyone that did that, They made me wanting to be the
doer of delivering a service or creatinga product. Okay, but you know
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if they're only doing that, thenthey're probably not growing either because they don't
have the infrastructure in place. Sothis vision into Action plan is where we
kind of put all of those piecestogether. We think about who do you
want to be in your business?What do you want the business to look
like, what role do you wantto play, Where do you want this
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to go? And if you wantit to go in a certain direction,
do you need to revamp things?Do you need to reassess, you need
to shift what you're offering? Right? All of those things could come up,
and then okay, I'm going togo back to one of your original
questions though, how do you havea life too? How do you have
a life too? We write weintegrate that life into the plan. So
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I like to say, I coachbusiness, but life is fair game two
because life is guests in the wayor you want it to be part of
your entire your world, like youlive a life, so we take that
into account. I love that.Okay, so this is me. This
is a me question, and sopeople should not think of it as being
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a stereotypical female question. But inmy life, I think I can do
everything. I think I can doit all by myself. I'm a single
mom. I can do it all. I listen to people, but in
the in the end, because asa you know, a single mom,
I always thought if I can't ifyou know, if I don't do it,
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it's not going to get done.I you know, and that letting
go of that control is a hugepart of what I'm hearing from you as
how to make your business successful.Do you feel that a lot of women
have a hard time letting go ofcontrol? Like all women? I know,
I know, all right, it'sreally a skill. Honestly, it's
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really a skill in and it's yougetting good at managing your mind. I
like to say, how you manageyour time is really just a reflection of
how you're managing your mind. Okay, So when we talk about control you
okay, I'll give a sales example. So a lot of my clients will
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say, well, prospective clients onlywant to talk to me, and even
then when they become a client,they only want to talk to me because
I was this initial connection. Okay, Like right, I could buy into
that. However, if you're goingto really grow, can you be the
only one that they talk to?Is that really possible or doable? And
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then you know these women are smart, They're going to say no, it's
not possible. So you have tobe able to give some of that up
and hand it off and you haveto manage your thoughts around it. So
part of being a big thinker.There's five kind of principles of it.
But the first one is what Icall it thought options. You have to
understand that you have thought options.There's so many ways that you could think
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of about handing something off. Youcould think, this is not going to
go well, my clients are goingto revolt. That's an option. You
could think I'm the best one atit. No one else could do it
the way I do it. That'san option. You could think, well,
you know, what, isn't thisgreat that my client gets exposed to
two brains, my brain and someoneelse's brain. Aren't I doing them a
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great service by providing that? That'san option? Okay? You could think
I'm actually going to be able tocreate more business if I'm not the one
doing everything from A to Z that'san option, right, So these are
all options, like, they're allequally available to you. I like to
say, we have to give themall equal airtime, so oh so much.
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You're right, So growing a businessor let go of control? Is
you giving equal airtime to all ofthese options when it comes to life like
single mom stuff. I mean,you know, we could think good moms
make their kids wishes. We couldalso think good moms teach their kids how
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to make their own lunch. They'reboth options. They're both options. So
I love that yourself equal airtime.Yes, Okay, So here's here's another
question, and I think it's ame question too, but you have you
your specialty is honing in on makingsmall business owners think big and and why
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that's a mustant succeeding. Okay,So when I a zillion years ago,
when I graduated from college, nothingcould stop me. I had the big
ideas. Nothing could stop me.Later on, when you have family and
kids, oh, you know,you understand that there are ups and downs.
But the bigger question in my lifeand hopefully others, is what is
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the difference between thinking big and beingambitious versus being totally delusional about the possibility
good question. Totally delusional. Ilove it so big thinkers, you really
have to have yet in the businessplan, you've got to have kind of
a timeline, a time plan,an action plan. But I also say
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you have to have a belief plan. Okay. So this is where the
fine line comes in between being delusionaland believing something's possible, because when you
believe something is possible, you aregoing to figure out how to make it
happen. Okay. So I liketo say your your belief to believe list
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is the new to do list.If you believe you can generate another one
hundred thousand dollars in revenue, you'regonna your brain is going to get to
work and figure out how that's possible. Love it. Okay, if you
believe, if you're being delusional inthinking that you can generate another hundred thousand
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dollars in revenue, you're not goingto get to work. You are kind
of going to just go into theplace of like it's gonna come to me.
Now I'm a big believer, andlike we can't manifest things, and
you know, but but just nottaking any action or only taking passive action,
which is hoping just just right hoping, wishing, and waiting. Right,
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Yeah, that's that's where the problemcomes in. Or passive action can
also be you. You've listened toevery podcast that iHeartRadio offers. Okay,
you've read every book out there.That's all. You're taking action. You're
doing things and believe I'm a bigbeliever in podcast book, I have my
own. But are you taking actionfrom what you are learning? Right?
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So the difference between being delusional andbeing successful, I'll call it is do
you have this belief plan and areyou allowing those beliefs to help guide your
actions? So again that kind ofgoes back to like who do I want
to be? I want to believethat I can be that person that generates
that revenue. Okay, let's getto work. How do we figure how
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do we need to do this orwhat should we do to make it happen?
Yeah? I love it. Ilove it. Andrea Lee bros Is
a business coach, a life coach, and you also have a book.
And I want you to mention thatbecause sir, I love all your ideas,
but if anybody else is like me, they want it to look at
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a hundred times. So the bestway to get your hands on the book
is you can go to Amazon oryour favorite bookseller and type in she Thinks
Big, and you are going tofind a book and a workbook to go
with it. Also, the nameof my podcast is she Thinks Big,
so you can go search that onetoo. And a lot of my clients
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start reading the book and by chaptertwo they're reaching out and they're saying,
you're talking to me, this isme? Did you you in my brain?
So I hope you'll have that sameexperience. Oh I think any Well.
Another thing that I wanted to mentionis I don't know, I don't
think that this is a thing.But have you come across women that think
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by a certain age you can't reachsuccess with your idea? Oh? Yeah,
so many You know, we kindof put our own glass feeling on
things, right, We kind ofput our own like, well, this
isn't going to be possible. I'malready fifty five, no way, right?
So and why like maybe you're yourideas at fifty five are probably way
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better than they were at twenty five, right, right? So this is
also you kept creating some thought options. This is also the second tenet of
thinking big is I say it's thewhat is identifying what the real problem is,
And so big thinkers recognize that thereal problem usually is just you not
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wanting to feel a negative feeling.And this isn't a classic example. You're
feeling like someone might say, Oh, you can't do this. You don't
know what you're doing. You aretoo old, you this is new to
you. Why do you think youcan start doing this now you're how are
you going to feel? You're goingto feel defeated, might feel embarrassed,
might feeling discouraged. Is that reallya problem those feelings? No, Like,
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you know how to do those feelings. You've been doing it for fifty
five years, right, So that'snot a problem. So you big figures
have to figure out how to movepast that. And I love helping people
do that. So I have fivesisters, and I know about girl drama.
I have two daughters. I knowabout girl drama when it comes to
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business because women are so filled withthese emotions, whether it be fear or
control or any of those. Isthis an issue that you also address?
Yeah, there's like ninety nine percentof the time it comes down to confidence,
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right, It comes down to confidence. So having the confidence to quiet
I call it the frenemy voice inthe back of your head. So everybody
has this little voice in the backof their head. Sometimes I say it's
a frene me. It's like afriend and an enemy. Or it's the
person in high school who thought theyknew everything but really didn't love right.
So that little friend of me backthere is saying like, hey, she's
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doing it better than you're doing it, or hey, are you sure you
know what you're getting into? Orwhy are you even trying? Someone's already
done this. So that's the frontof the voice. So you've got to
have the confidence to say, hey, thanks so much. Voice back there.
Sometimes I even name it, likeI call it Dolores, Thanks so
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much, Dolores, And I amgoing to move forward with this. I
am going to do this, solet's go. So that's how we can
kind of quiet that that girl dramaand have the confidence to move off this.
Some times when in my life Ihave gone on a diet, there's
always that friend frenemy that knows howto do it tells you that's not such
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a great idea. And so thefrenemy is on the outside of your head,
not on the inside of your head. How would you say? How
would you say? I mean,this is such a general question, but
can there be frenemies on the outsidetoo, Yeah, there can be frenemies
on the outside. But what someoneis saying or doing on the outside is
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it's just they're just those are justfacts. It's how you're thinking about So
if someone literally does say to you, hey, you should do it this
way, that way is not goingto work, Okay, I can totally
say that, Yeah, that's justwhat they're saying. You have thoughts about
that, Okay, So like Ihave to say, could we prove in
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a court of law that one wayis better than another? The answer is
no, not right. If wecan't prove it in a court of law,
then really it's just a bunch ofthoughts. So this is you understanding
you have thought options, This isyou being a better managing your mind.
But this is you thinking beyond today. So one of the things that I
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work on a lot with my clientsis separating out the facts from the thoughts.
That's awesome. And the thought isn'ta problem until you make it a
problem. Yes, Okay, onelast question, and I'm going to put
you on the spot here, andif you don't have an answer. That's
totally fine, But so can youremember a time in your career that you
heard someone's idea for a business andyou said that's never going to work,
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and then it worked, and thenit was yeah, I think that does
happen because you know what I know, they what they know. I don't
know more would they believe? Idon't believe, And I think all ideas
can work. It's just a matterof putting that idea into a high value
cycle versus a low value cycle.Low value cycle of like, Okay,
I tried this, didn't work,forget it, and you tossed it out
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the window, versus the high valuecycle is okay, I tried this,
didn't work as I wanted it to. I'm going to tweak it, im
hon it. I'm going to makeit better and I'm going to keep going.
And you kind of continue to dothat. That's a high value cycle.
So those people that actually created thosebusinesses that maybe I said, I
don't know, they put themselves intohigh value cycles. Very nice, Okay,
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I hate it because I always havea million questions and I love everything
that you're saying, but we gotto wrap this up. So can you
tell people how can they get intouch with you? Sure? I would
go to Andrea's lieks dot com andat the bottom there's a schedule call button.
There's also a link to my website, the books, the podcast.
Immerse yourself in this kind of thinkingand you're going to see big changes.
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I would always love to have aconversation with you, so please reach out.
It has been a pleasure speaking withyou. I can't wait to go
listen to your podcast, and Ithink thank you so much for your time
today. Thanks so much, Havea great day.