August 23, 2023 • 23 mins
Judy Davidson is a Franchise Consultant and Coach helping clients find the franchise that fits them best.
Judy Davidson Franchise Consultant & Coach
949-246-3603 - cell
Schedule a call with me now! calendly.com/jdavidson1
jdavidson@franchoice.com
http://franchoice.com/JDavidson
www.MyFranchiseFreedom.com
Judy Davidson Franchise Consultant & Coach
949-246-3603 - cell
Schedule a call with me now! calendly.com/jdavidson1
jdavidson@franchoice.com
http://franchoice.com/JDavidson
www.MyFranchiseFreedom.com
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
This week on the Art of Improvement, I'll be speaking with Judy Davidson.
She is a franchise consultant and coachwith Franchoice. She says, many people
believe the myth that entrepreneurship is onlymeant for a select group of business minded
people. She says, she's proofthat is absolutely not true. I cannot
wait for you to hear the storythat Judy's going to tell you. It's
(00:22):
all coming up next on the Artof Improvement. Thank you so much for
joining us today. This is theArt of Improvement, and my guest today
is Judy Davidson. She is franchiseconsultant and coach with fran Choice. Hi
Judy, Hi, thank you somuch for having me to take care.
(00:44):
How are you. I'm great.I'm gonna tell you a lot of you
even sent this to me and I'mgonna read it straight. A lot of
people think believe that the myth thatentrepreneurship is only meant for a select group
of business minded people. But youhave told me that you are proof that
that's simply not true. How didyou get a career in franchising? When
(01:07):
did you start? How did itall start? Oh? Okay, It
all started back in the early nineties. I was actually head hunted away from
a job that I loved at thetime, and so I remember going on
the interview. I sold travel agencyfranchises all over the country, remember when
(01:27):
there were retails. Of course,so I when I gave you not really
being interested at all, but bythe end I was like, oh my
gosh, I love it. Ican't wait. And so I had a
lot of fun and a lot ofsuccess. I did that for five years
(01:48):
and so that was back in thenineties. Yeah, so I've been enfranchising,
oh just a few decades. That'sgreat. I mean, so what
makes a top franchise consult You know, as in everything in life, it's
all about relationships, right, Sothe better I can get to know a
candidate personally, professionally, and thenwe'll build a financial formula that makes sense
(02:15):
for them or as their investment comfortlevels versus their incomeanities and goals. The
better I can get to know themand we have great relationships with our franchise
partners, the better I'm able tohelp them shave a lot of time by
(02:36):
only going through due diligence of greatfranchise options that meet their criteria. So
it's all about relationships. Absolutely.But even though and this is funny,
even though people say I wish Icould be my own boss, I wish
I could have my own business.I mean, when you take that step
away from corporate America and fulfill yourdream of you know, running your own
(03:01):
business. Have you what kind ofinformation do you give these candidates to tell
them that this is not just thisis not just a cull it in from
home kind of job. Yes,yes, even enfranchising, there's no easy
button. Uh, you know you'veheard the Bible verse. Many are called,
(03:23):
but few are chosen. It's it'sstill a business. Franchising has you
know, a lot of benefits.I could talk till the cows come home.
But at the end of the day, it is still an individual's ability
to follow a proven business model.So they're saving a lot of time and
(03:45):
not having to reinvent the wheels andmoney from making a financial mistake by going
through our due diligence process. Butit's still there's you know it, there's
you still have to work the business. Sure, it's just your business that
makes a difference. Yes, yes, yes, it's your I was listening
(04:09):
to Brad Sugars with Action Coach,and he said it perfectly your it's your
business. You're on your own,but you're not alone. There's always going
to be someone to turn to locally, regionally, nationally to help support you.
(04:30):
And that's the difference between your ownindividual startup right. So there's three
outs, there's three options, andwhen I work with people, I start
with the basics. First, whydo you want to own a business?
You know, you're you're you.Your why has to be strong enough in
(04:50):
order for you to invest the timeand money that it's going to take to
achieve your dream with business ownership.So we get really clear on the why,
and then we you know. Andthen when you start talking about business
ownership, whatort of the options?Well, you could do your own startup
right, hang your own shingle,that's an option, or you could buy
(05:14):
an existing business that's an option,or you can be awarded a franchise.
So no matter what you do,there's going to be positives and negatives,
and my role is to educate peopleon their options and when they decide that
franchising is the path that they wantto go through, then I do a
(05:36):
deep dive with them and help themidentify the key business characteristics that are important
to them. So if someone juststarted listening right now, this is Judy
Davidson. She's a franchise consultant andcoach with franch Choice. Before we go
a minute further, could you pleasetell people how they can get in touch
(05:58):
with you? Sure through LinkedIn JudyDavidson, franch Choice or our company website
excuse me, Franchchoice dot com slashJay Davidson. Okay, okay. So
it seems such like such a complicatedprocess that you have to go through,
(06:18):
but I hope that you can walkus through it. I mean, somebody
comes in and they might have anidea of a franchise that they like.
But if they don't have an idea, how do you find a match for
people that come in? Do peopleshould people have their goals or the type
(06:40):
of company or is it just somethingthat you match with their personality. No,
it's a combination of several things.When after they are pre qualified and
they have to fill out a briefonline confidential questionnaire which takes about ten minutes,
(07:00):
and the last page talks about,you know, basic financial criteria because
every franchise or has minimum net worthand liquid capital requirements. So after we
define what their investment comfort levels areversus their income needs and goals, then
(07:21):
we layer in their background and talentwith regards to managing employees, sales,
business development, what their short termmust have criteria are, and big picture
long term dreams of what they wantto accomplish. So it's a combination.
(07:41):
And of course you know passions,interests must have, can't stand like,
etc. So it's that. Soafter we define that, we initially encourage
people to put the product or serviceaside. Let's first focus on you and
build and design what your ideal businesslooks like from the ground up. So
(08:05):
because go ahead, go ahead,Because most people, by the time I
connect with them, they've spent weeksor months researching, chasing after franchises online
that aren't available in their marketplace,that don't meet their criteria, that are
(08:26):
out of their investment comfort zone,etc. Yeah, so developed that would
be so depressing to say, Iwant to open this and this is my
life dream. Da da da,and you look at everything just you know,
to find out that you've spent alot of your time researching something that
(08:46):
is not a good fit for youexactly. So our free proven process.
We reverse engial mirric, you know, I'd get to know people that are
personally professionally you know, and thenthe whole financial criteria piece our company FRANCHISEE.
We have identified about two hundred andfifty A plus gold standard franchises from
(09:09):
a variety of industries and investment levels. So after you know, we build
what their ideal business looks like,then I will reach out to the franchise
ors and find at least three idealbusiness matches based on the criteria that we
have defined. That way, there'sthey're saving a lot of time and only
(09:33):
focusing on doing due diligence with threegreat, best in class franchises that meet
the criteria, and then compare andcontrast through the due diligence process, which
is about four to six weeks tosee which is the best fit and match
(09:54):
on both sides. So did Ihear you a few minutes ago say that
You're services come at no expense tothe person that's looking. Please tell us
about that? Why? How Soat the end of the process, when
they are awarded a franchise, thefranchise or pays us a consultancy. Nice
(10:16):
there's no additional charge to use ourservices. Very nice. You know a
lot of times people well you know, let me just repeat. This is
a Judy Davison. She's franchise consultantand coach with a company called franch Choice,
and they help you find a goodfit franchise for your personality and for
(10:37):
what you are dreaming about. Andso when I hear the term low startup
costs, I'm always a little bitleary. I mean, when you or
a person once a franchise model thathas a low startup cost, is that
even possible? You know, Iwould say buyer beware regarding that if it
(11:00):
sounds too good to be true,it generally is. We have done the
pre screening, embedding of hundreds ofoptions from a variety of different industries and
investment levels. You know, atthe end of the day, the franchise
or where the candidate is looking forthe best fit for them, right,
(11:24):
And so the goal of this processagain all based on relationships. Because no
one can buy a franchise off theinternet, right, We still have to
go through this thorough mutual interview,education and investigation process to make sure the
fit is right on both sides.Because the candidates looking for the best partner
(11:48):
to help them achieve their dreams.The franchise or is looking for the best
candidate for that marketplace, so itreally should be a good fit on sides.
And if it's a low investment level, then generally they're not going to
(12:09):
have the support or the resources thatthey need, especially for their first venture,
because the franchise or it just doesn'thave the capital to help and support
them. Yeah, do you haveany stories about, like, can you
take us on the journey of youknow, the candidate development process, Like,
(12:31):
so someone calls you and do yougo through steps? How is it
that you get down to the nittygritty on what could be a good match.
Yes. As a matter of fact, of course they have a lot
of stories. I've been doing thisfor eight two years. But the first
one that comes to mind is George. I had met him at a business
(12:54):
networking event and he had a verylong history and best food. He was
a GM for Jack in the Box, so at the time he only wanted
best food. Now, of thethere are three thousand franchise options out there
and about seventy five different industries andcategories. Food generally is your highest level
(13:20):
of investment with your lowest profit marginand often your course quality of life.
But other than that, I'm like, okay, George, I'll play with
you. So I think you know. After I met with him and his
wife, it happened to be localhere in southern California, so we met
(13:43):
for coffee, went through the wholeprocess, you know, to find their
criteria. But to satisfy him,I gave him a restaurant, and then
another business, and then a seniorcare franchise, and then he fell in
love with Chick fil A. Wow, and he was gonna go down the
(14:07):
Chick fil A route. I'll say, George, you'll be back. So
about two months later he when hewas turned down by Chick fil A,
he came back and I said,all right, well, let's let's start
the process with the franchises that weagreed we're a good match for you.
So, long story short, heended up being awarded a senior care franchise
(14:30):
that he and his wife built andgrew and added an additional territory, and
they sold it for seven figures andretire. Okay, I love happy endings,
And so what was it about Georgethat made you think? You know?
This? Is a good match?Is it? Was it? Personality
(14:54):
traits? Was it? You knowpart of what he said his dreams were?
What was it? Well, actuallyat the time there was a lot
of crescent pr of if you ifyou want a business that's going to grow,
this is probably back in two thousandand eight. I'm thinking you should
(15:18):
get involved in any business that hasto do with baby boomers. You know,
the trajectory of that business is goingto continue to go up, you
know, for years and years.And his wife was a nurse before they
had had children, and she waspretty quiet, kind of you know,
(15:39):
stayed in the background of the conversation. But I knew I just had you
know, after you get to knowpeople, you just have a heart and
soul and gut like this is thebest business for them. That's incredibly and
had a lot of fun. Theyworked hard and you know, made good
made a good salary along the way, and then sold it, of course
(16:00):
for a very nice profit. That'sincredible. I want to go back to
just I guess do you have tobe business minded? Do you have to
be good with numbers? Do youhave to be able to have been the
accountant? And just like you said, you want to have a you know,
(16:21):
a senior center, you need anurse in the family. Is there
is there something that's going to stopsomeone from becoming an entrepreneur and a franchise
owner. Not really, It dependson and this is where you know,
if we spend a lot of timeup front, you know me getting to
know them and their background and skillset and talents that they bring to the
(16:44):
business search, then I can makegreat recommendations that of great options that would
meet their criteria and that they wouldqualify for. So, you know,
the heart of franchising is a person'sability to follow a proven business model.
(17:06):
So to run a restaurant, forexample, you don't have to have a
degree from culinary school. And sayingwith every niche and industry out there,
the franchise or is going to trainyou to become a mini expert in their
business model. But there are franchisesthat are more sales or business development oriented.
(17:32):
So a person should have that skillset and be comfortable being the mayor
of the business out there shaking hands, kissing babies, spreading spreading sill right,
not be afraid of the whole salesor business development process. If it's
more like action coach, they shouldhave more experience in business in order to
(17:59):
be able to to coach other businesses. Got it right, Yes, but
they're still going to be trained onwhatever you know, the product of service
or subject matter is. So haveyou been to any conventions or have you
read anything or been involved in anythingsthat make you believe that there is a
(18:21):
trend in any certain direction when itcomes to fact, I was in Nashville
last week. We get together twicea year with all of our franchise partners
and finance companies, and last weekwe were in Nashville and I met with
probably one hundred and twenty five differentfranchise orders, and so we could keep
(18:48):
track of numbers, right, numbersand trends, and so I have,
you know, all the latest andgreatest information on those franchisors that I met
with. And there's always seasons andcycles, right. I think frozen yogurt
has come and gone a couple oftimes in my career at franchse So yeah,
(19:15):
there are hot franchise models. Oneof our top franchises that was on
stage getting awards as a delegat trailerof all business. Yes, it's you
know, it's a fast fund profitablebusiness that people can run on a semi
(19:37):
absentee basis. And that's a veryimportant piece of a puzzle when I work
with people. Are they gonna ownbe an owner operator full time or do
they want to keep their job andrun something part time on the side that's
manager run. And then there area few more investor related models as well.
(20:02):
Interesting, that's great, that's great. Yeah, yeah, so yeah,
but then there's the old, triedand true. You know, either
through the pandemic, essential service franchisesdid very well because people were, you
know, stuck in their homes andthey're like, yeah, we need to
(20:22):
fix this place up, you know, so they're you know, though essential
services. Home services exploded and thosecontinue to do well regardless of you know,
you know, any pandemic or politicsor economy, people always will need
essential services. If you have beenlistening, this is Judy Davidson. She
(20:48):
is a franchise consultant and franchise coachand she is with Franchoice and she can
help you narrow down and find agreat fit for you if you were interested
in a franchise and Judy, canyou give us information again about how people
can get in contact with you.Sure, they can find me on LinkedIn
(21:10):
Judy Davidson franch Choice or on mywebsite franchoice dot com slash Jay Davidson,
the A V I, S ON so earlier you we have just a
few minutes here, but I wantedto ask something because it piqued my interest
when you said that there are somefranchise franchises that are harder to get than
(21:34):
others. And why would that be? Why would one franchise just be an
impossible fit I mean to get.I'm not sure that there. I guess
the only franchises that would be harderor impossible to get would be the ones
that are already sold out in yourmarketplace. Got it? Got it?
(21:57):
So? Yeah, Because if youthink it's a it's a great business,
then odds are a lot of otherpeople are going to think the same thing.
So, and that goes back topeople, you know, chasing after
a bunch of franchises that might noteven be available in their marketplace. Yeah,
(22:21):
even if they currently don't have anylocations, they could be already awarded
and just not opening yet, ormaybe the franchise or doesn't want to go
into that particular stake, So that'swhere all of my research behind the scenes
can really help save people a lotof time. Well, this has been
(22:45):
fantastic. I can't wait to geta donut trailer. I don't know if
I have enough money for Chick filA, or maybe I don't want that
yogurt stand. But if you arethinking about stepping out from corporate America and
getting your own business, I hopeyou give Judy Davidson a call or go
to her website, because she canwalk you into discovering what type of business
(23:11):
that you might be you know,doing great at, and then help you
choose a business or a franchise.And it's all at no cost to you.
So hey, what if you gotto lose? If you're thinking about
it, right, Judy one moretime, can you give that information on
how to get to you? Sure? Excuse me through LinkedIn Judy Davidson,
(23:33):
Franchoice, my website, Franchchoice dotcom, slash Jay Davidson. Perfect.
Well, I thank you for yourtime and I can't wait to talk to
you soon. Thank you, Karen, appreciate you and your time.
This week on the Art of Improvement, I'll be speaking with Judy Davidson.
She is a franchise consultant and coachwith Franchoice. She says, many people
believe the myth that entrepreneurship is onlymeant for a select group of business minded
people. She says, she's proofthat is absolutely not true. I cannot
wait for you to hear the storythat Judy's going to tell you. It's
(00:22):
all coming up next on the Artof Improvement. Thank you so much for
joining us today. This is theArt of Improvement, and my guest today
is Judy Davidson. She is franchiseconsultant and coach with fran Choice. Hi
Judy, Hi, thank you somuch for having me to take care.
(00:44):
How are you. I'm great.I'm gonna tell you a lot of you
even sent this to me and I'mgonna read it straight. A lot of
people think believe that the myth thatentrepreneurship is only meant for a select group
of business minded people. But youhave told me that you are proof that
that's simply not true. How didyou get a career in franchising? When
(01:07):
did you start? How did itall start? Oh? Okay, It
all started back in the early nineties. I was actually head hunted away from
a job that I loved at thetime, and so I remember going on
the interview. I sold travel agencyfranchises all over the country, remember when
(01:27):
there were retails. Of course,so I when I gave you not really
being interested at all, but bythe end I was like, oh my
gosh, I love it. Ican't wait. And so I had a
lot of fun and a lot ofsuccess. I did that for five years
(01:48):
and so that was back in thenineties. Yeah, so I've been enfranchising,
oh just a few decades. That'sgreat. I mean, so what
makes a top franchise consult You know, as in everything in life, it's
all about relationships, right, Sothe better I can get to know a
candidate personally, professionally, and thenwe'll build a financial formula that makes sense
(02:15):
for them or as their investment comfortlevels versus their incomeanities and goals. The
better I can get to know themand we have great relationships with our franchise
partners, the better I'm able tohelp them shave a lot of time by
(02:36):
only going through due diligence of greatfranchise options that meet their criteria. So
it's all about relationships. Absolutely.But even though and this is funny,
even though people say I wish Icould be my own boss, I wish
I could have my own business.I mean, when you take that step
away from corporate America and fulfill yourdream of you know, running your own
(03:01):
business. Have you what kind ofinformation do you give these candidates to tell
them that this is not just thisis not just a cull it in from
home kind of job. Yes,yes, even enfranchising, there's no easy
button. Uh, you know you'veheard the Bible verse. Many are called,
(03:23):
but few are chosen. It's it'sstill a business. Franchising has you
know, a lot of benefits.I could talk till the cows come home.
But at the end of the day, it is still an individual's ability
to follow a proven business model.So they're saving a lot of time and
(03:45):
not having to reinvent the wheels andmoney from making a financial mistake by going
through our due diligence process. Butit's still there's you know it, there's
you still have to work the business. Sure, it's just your business that
makes a difference. Yes, yes, yes, it's your I was listening
(04:09):
to Brad Sugars with Action Coach,and he said it perfectly your it's your
business. You're on your own,but you're not alone. There's always going
to be someone to turn to locally, regionally, nationally to help support you.
(04:30):
And that's the difference between your ownindividual startup right. So there's three
outs, there's three options, andwhen I work with people, I start
with the basics. First, whydo you want to own a business?
You know, you're you're you.Your why has to be strong enough in
(04:50):
order for you to invest the timeand money that it's going to take to
achieve your dream with business ownership.So we get really clear on the why,
and then we you know. Andthen when you start talking about business
ownership, whatort of the options?Well, you could do your own startup
right, hang your own shingle,that's an option, or you could buy
(05:14):
an existing business that's an option,or you can be awarded a franchise.
So no matter what you do,there's going to be positives and negatives,
and my role is to educate peopleon their options and when they decide that
franchising is the path that they wantto go through, then I do a
(05:36):
deep dive with them and help themidentify the key business characteristics that are important
to them. So if someone juststarted listening right now, this is Judy
Davidson. She's a franchise consultant andcoach with franch Choice. Before we go
a minute further, could you pleasetell people how they can get in touch
(05:58):
with you? Sure through LinkedIn JudyDavidson, franch Choice or our company website
excuse me, Franchchoice dot com slashJay Davidson. Okay, okay. So
it seems such like such a complicatedprocess that you have to go through,
(06:18):
but I hope that you can walkus through it. I mean, somebody
comes in and they might have anidea of a franchise that they like.
But if they don't have an idea, how do you find a match for
people that come in? Do peopleshould people have their goals or the type
(06:40):
of company or is it just somethingthat you match with their personality. No,
it's a combination of several things.When after they are pre qualified and
they have to fill out a briefonline confidential questionnaire which takes about ten minutes,
(07:00):
and the last page talks about,you know, basic financial criteria because
every franchise or has minimum net worthand liquid capital requirements. So after we
define what their investment comfort levels areversus their income needs and goals, then
(07:21):
we layer in their background and talentwith regards to managing employees, sales,
business development, what their short termmust have criteria are, and big picture
long term dreams of what they wantto accomplish. So it's a combination.
(07:41):
And of course you know passions,interests must have, can't stand like,
etc. So it's that. Soafter we define that, we initially encourage
people to put the product or serviceaside. Let's first focus on you and
build and design what your ideal businesslooks like from the ground up. So
(08:05):
because go ahead, go ahead,Because most people, by the time I
connect with them, they've spent weeksor months researching, chasing after franchises online
that aren't available in their marketplace,that don't meet their criteria, that are
(08:26):
out of their investment comfort zone,etc. Yeah, so developed that would
be so depressing to say, Iwant to open this and this is my
life dream. Da da da,and you look at everything just you know,
to find out that you've spent alot of your time researching something that
(08:46):
is not a good fit for youexactly. So our free proven process.
We reverse engial mirric, you know, I'd get to know people that are
personally professionally you know, and thenthe whole financial criteria piece our company FRANCHISEE.
We have identified about two hundred andfifty A plus gold standard franchises from
(09:09):
a variety of industries and investment levels. So after you know, we build
what their ideal business looks like,then I will reach out to the franchise
ors and find at least three idealbusiness matches based on the criteria that we
have defined. That way, there'sthey're saving a lot of time and only
(09:33):
focusing on doing due diligence with threegreat, best in class franchises that meet
the criteria, and then compare andcontrast through the due diligence process, which
is about four to six weeks tosee which is the best fit and match
(09:54):
on both sides. So did Ihear you a few minutes ago say that
You're services come at no expense tothe person that's looking. Please tell us
about that? Why? How Soat the end of the process, when
they are awarded a franchise, thefranchise or pays us a consultancy. Nice
(10:16):
there's no additional charge to use ourservices. Very nice. You know a
lot of times people well you know, let me just repeat. This is
a Judy Davison. She's franchise consultantand coach with a company called franch Choice,
and they help you find a goodfit franchise for your personality and for
(10:37):
what you are dreaming about. Andso when I hear the term low startup
costs, I'm always a little bitleary. I mean, when you or
a person once a franchise model thathas a low startup cost, is that
even possible? You know, Iwould say buyer beware regarding that if it
(11:00):
sounds too good to be true,it generally is. We have done the
pre screening, embedding of hundreds ofoptions from a variety of different industries and
investment levels. You know, atthe end of the day, the franchise
or where the candidate is looking forthe best fit for them, right,
(11:24):
And so the goal of this processagain all based on relationships. Because no
one can buy a franchise off theinternet, right, We still have to
go through this thorough mutual interview,education and investigation process to make sure the
fit is right on both sides.Because the candidates looking for the best partner
(11:48):
to help them achieve their dreams.The franchise or is looking for the best
candidate for that marketplace, so itreally should be a good fit on sides.
And if it's a low investment level, then generally they're not going to
(12:09):
have the support or the resources thatthey need, especially for their first venture,
because the franchise or it just doesn'thave the capital to help and support
them. Yeah, do you haveany stories about, like, can you
take us on the journey of youknow, the candidate development process, Like,
(12:31):
so someone calls you and do yougo through steps? How is it
that you get down to the nittygritty on what could be a good match.
Yes. As a matter of fact, of course they have a lot
of stories. I've been doing thisfor eight two years. But the first
one that comes to mind is George. I had met him at a business
(12:54):
networking event and he had a verylong history and best food. He was
a GM for Jack in the Box, so at the time he only wanted
best food. Now, of thethere are three thousand franchise options out there
and about seventy five different industries andcategories. Food generally is your highest level
(13:20):
of investment with your lowest profit marginand often your course quality of life.
But other than that, I'm like, okay, George, I'll play with
you. So I think you know. After I met with him and his
wife, it happened to be localhere in southern California, so we met
(13:43):
for coffee, went through the wholeprocess, you know, to find their
criteria. But to satisfy him,I gave him a restaurant, and then
another business, and then a seniorcare franchise, and then he fell in
love with Chick fil A. Wow, and he was gonna go down the
(14:07):
Chick fil A route. I'll say, George, you'll be back. So
about two months later he when hewas turned down by Chick fil A,
he came back and I said,all right, well, let's let's start
the process with the franchises that weagreed we're a good match for you.
So, long story short, heended up being awarded a senior care franchise
(14:30):
that he and his wife built andgrew and added an additional territory, and
they sold it for seven figures andretire. Okay, I love happy endings,
And so what was it about Georgethat made you think? You know?
This? Is a good match?Is it? Was it? Personality
(14:54):
traits? Was it? You knowpart of what he said his dreams were?
What was it? Well, actuallyat the time there was a lot
of crescent pr of if you ifyou want a business that's going to grow,
this is probably back in two thousandand eight. I'm thinking you should
(15:18):
get involved in any business that hasto do with baby boomers. You know,
the trajectory of that business is goingto continue to go up, you
know, for years and years.And his wife was a nurse before they
had had children, and she waspretty quiet, kind of you know,
(15:39):
stayed in the background of the conversation. But I knew I just had you
know, after you get to knowpeople, you just have a heart and
soul and gut like this is thebest business for them. That's incredibly and
had a lot of fun. Theyworked hard and you know, made good
made a good salary along the way, and then sold it, of course
(16:00):
for a very nice profit. That'sincredible. I want to go back to
just I guess do you have tobe business minded? Do you have to
be good with numbers? Do youhave to be able to have been the
accountant? And just like you said, you want to have a you know,
(16:21):
a senior center, you need anurse in the family. Is there
is there something that's going to stopsomeone from becoming an entrepreneur and a franchise
owner. Not really, It dependson and this is where you know,
if we spend a lot of timeup front, you know me getting to
know them and their background and skillset and talents that they bring to the
(16:44):
business search, then I can makegreat recommendations that of great options that would
meet their criteria and that they wouldqualify for. So, you know,
the heart of franchising is a person'sability to follow a proven business model.
(17:06):
So to run a restaurant, forexample, you don't have to have a
degree from culinary school. And sayingwith every niche and industry out there,
the franchise or is going to trainyou to become a mini expert in their
business model. But there are franchisesthat are more sales or business development oriented.
(17:32):
So a person should have that skillset and be comfortable being the mayor
of the business out there shaking hands, kissing babies, spreading spreading sill right,
not be afraid of the whole salesor business development process. If it's
more like action coach, they shouldhave more experience in business in order to
(17:59):
be able to to coach other businesses. Got it right, Yes, but
they're still going to be trained onwhatever you know, the product of service
or subject matter is. So haveyou been to any conventions or have you
read anything or been involved in anythingsthat make you believe that there is a
(18:21):
trend in any certain direction when itcomes to fact, I was in Nashville
last week. We get together twicea year with all of our franchise partners
and finance companies, and last weekwe were in Nashville and I met with
probably one hundred and twenty five differentfranchise orders, and so we could keep
(18:48):
track of numbers, right, numbersand trends, and so I have,
you know, all the latest andgreatest information on those franchisors that I met
with. And there's always seasons andcycles, right. I think frozen yogurt
has come and gone a couple oftimes in my career at franchse So yeah,
(19:15):
there are hot franchise models. Oneof our top franchises that was on
stage getting awards as a delegat trailerof all business. Yes, it's you
know, it's a fast fund profitablebusiness that people can run on a semi
(19:37):
absentee basis. And that's a veryimportant piece of a puzzle when I work
with people. Are they gonna ownbe an owner operator full time or do
they want to keep their job andrun something part time on the side that's
manager run. And then there area few more investor related models as well.
(20:02):
Interesting, that's great, that's great. Yeah, yeah, so yeah,
but then there's the old, triedand true. You know, either
through the pandemic, essential service franchisesdid very well because people were, you
know, stuck in their homes andthey're like, yeah, we need to
(20:22):
fix this place up, you know, so they're you know, though essential
services. Home services exploded and thosecontinue to do well regardless of you know,
you know, any pandemic or politicsor economy, people always will need
essential services. If you have beenlistening, this is Judy Davidson. She
(20:48):
is a franchise consultant and franchise coachand she is with Franchoice and she can
help you narrow down and find agreat fit for you if you were interested
in a franchise and Judy, canyou give us information again about how people
can get in contact with you.Sure, they can find me on LinkedIn
(21:10):
Judy Davidson franch Choice or on mywebsite franchoice dot com slash Jay Davidson,
the A V I, S ON so earlier you we have just a
few minutes here, but I wantedto ask something because it piqued my interest
when you said that there are somefranchise franchises that are harder to get than
(21:34):
others. And why would that be? Why would one franchise just be an
impossible fit I mean to get.I'm not sure that there. I guess
the only franchises that would be harderor impossible to get would be the ones
that are already sold out in yourmarketplace. Got it? Got it?
(21:57):
So? Yeah, Because if youthink it's a it's a great business,
then odds are a lot of otherpeople are going to think the same thing.
So, and that goes back topeople, you know, chasing after
a bunch of franchises that might noteven be available in their marketplace. Yeah,
(22:21):
even if they currently don't have anylocations, they could be already awarded
and just not opening yet, ormaybe the franchise or doesn't want to go
into that particular stake, So that'swhere all of my research behind the scenes
can really help save people a lotof time. Well, this has been
(22:45):
fantastic. I can't wait to geta donut trailer. I don't know if
I have enough money for Chick filA, or maybe I don't want that
yogurt stand. But if you arethinking about stepping out from corporate America and
getting your own business, I hopeyou give Judy Davidson a call or go
to her website, because she canwalk you into discovering what type of business
(23:11):
that you might be you know,doing great at, and then help you
choose a business or a franchise.And it's all at no cost to you.
So hey, what if you gotto lose? If you're thinking about
it, right, Judy one moretime, can you give that information on
how to get to you? Sure? Excuse me through LinkedIn Judy Davidson,
(23:33):
Franchoice, my website, Franchchoice dotcom, slash Jay Davidson. Perfect.
Well, I thank you for yourtime and I can't wait to talk to
you soon. Thank you, Karen, appreciate you and your time.
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