Share Your Difference

Share Your Difference

Share Your Difference is the podcast about those that stand out from the crowd – from industry disruptors to diverse entrepreneurs. The podcast is hosted by Communication Generation founder Steve Randall. If you stand out from the crowd and want to share your own story, please get in touch. The podcast started out as a marketing podcast to help business owners stand out from the crowd and has evolved to share more stories of those who do! Hosted on Acast. See acast.com/privacy for more information.

Episodes

November 6, 2022 24 mins
Standing out in a very competitive and crowded market can seem an impossible task, but in this episode Steve is joined by Susannah Davda, founder of The Shoe Consultant Ltd.

We all wear shoes and there is no shortage of places to buy them, but how does Susannah help brands wanting to make an impact in the market do achieve their goals? And what's with the obsession people have with shoes?

Find out more about Susannah at: https://shoe...

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Dr Morgana McCabe Allan urges all of us to consider how we live our lives and how we perceive and engage with others in the world.

Her work focuses on the lived experiences (past and present) of women, children, the BIPOC community, LGBTQ community, experiences of neurodiversity and disability, and the experience of being outside of the accepted religious paradigm.

In this episode of Share Your Difference she talks about her early st...

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What can we learn from actors that we can use in our professional lives?

In this episode of the Share Your Difference podcast, Steve Randall talks with Luana Ribeira, the founder of Dauntless PR who has a dual life as an actor in more than 20 movies over the past two decades.

Luana shares how dancing and acting helped her overcome childhood shyness to the point where she feels safe and empowered enough to run a successful business in...

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Francisco Baptista is the founder and CEO of TeamSportz, an AI-powered tool that helps people get the kind of sports performance technology usually reserved for elite professionals.

Francisco is originally from Angola and is a keen basketball player (hence the title of this episode). The sport enabled him to escape the harsh realities of his environment during the Angolan civil war.

He moved from Angola, to Brazil, to Portugal, and t...

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Dr Jo North is managing director of The Big Bang Partnership and has board-level experience in accountancy, HR, marketing, commercial business growth, and customer experience.

In this episode, she talks with CG founder Steve Randall about how businesses can embrace change and innovation to achieve growth, especially in the fast-moving digital world.

She shares her insights on helping employees become change-makers and flourish with ...

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Businesses, schools and universities will be encouraged to think in-depth about the challenges faced by those who struggle to be heard in a world built for extroverts.

One in three of Britain's population are believed to be introvert but the ‘shy’ personality of an introvert means "added layers of exclusion" for black people both in the workplace and the classroom, according to the man championing the movement: Richard Etienne.

He wa...

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Mental health is such a big issue today, in society but also for business.

Joining Steve Randall on this episode is someone who knows only too well how mental health can affect lives, and he’s using his experience of it for a purpose-driven clothing brand.

Justin Proud has created Solis to give hope of a brighter future for those with depression.

He shares how his personal experience led him to a brand that meant more to him than the ...

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Michael Duah is a youth and leadership mindset coach, speaker and founder of Transcend X.

For more than a decade he has been developing the next generation of leaders, although they don't start out as 'natural born leaders', often questioning themselves whether they are good enough and struggling to balance finding their individual identity while fitting into the crowd.

In this inspirational conversation, Michael shares his thoughts ...

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Geraldo Alken built a digital marketing business because he wanted more than the low-paid and uninspiring jobs he was doing.

But after growing his audience on social media to hundreds of thousands of followers, one day, it was all gone.

In this chat with Steve Randall, Geraldo shares his story of how he nearly lost his entire business but ended up building it back up while also happening on a new business idea.

The digital marketing g...

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In this new series of Share Your Difference, Steve Randall talks with those who are standing out from the crowd through their innovative products and services, disrupting markets, or using outstanding marketing.

This time, he's joined by Matt O'Crowley whose toilet paper innovation is addressing a real need for multiple industries and helping the environment too.

Matt is the co-founder of plastic-free toilet paper Tanki. Find out mo...

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September 30, 2020 20 mins
You're on social media but is it really working for you? Perhaps you post occassionally but without a specific goal? And what kind of content should you post anyway?

In this episode, Steve Randall is joined by Liz Harmon to talk about social media strategy including how to decide which platforms you should be on, how to share your values, and how to avoid the common social media mistakes that businesses make.

Find out more at https:/...

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September 16, 2020 30 mins
Marketing in the post-lockdown world is a unique challenge in many ways but lots of the trends that were already growing before the pandemic are now even more important.

These include addressing your audience's needs and sharing your values and purpose.

Natalie Welch is a director of The Typeface Group, based in Hampshire UK, and in this informative episode she talks with Steve Randall about the importance of not being afraid to tell...

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September 2, 2020 14 mins
In this episode, Steve Randall is joined by Nicola Webster to talk about brand licensing.

Maybe you have a great product but don't know how to make it, or an established brand that you want to add new product lines to, or scale into new markets. Brand licensing may be the answer.

Nicola can help you with the process.

Find out more at njwebster.com

Listen to more episodes at shareyourdifference.com

Created by Communication Generation - ...

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July 9, 2020 18 mins
What makes a great logo? How can you make sure yours stands out and what should you look for in a logo designer?

In this episode of Share Your Difference, Steve Randall is joined by logo designer and marketer Kate Rose of Twenty Seven Digital to discuss the dos and don'ts of logo design, what the current trends are, and how to manage the process of updating a logo for the digital age.

Kate's website is twentysevendigital.co.uk

Listen ...

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Networking may have been forced online recently but as we return to face-to-face events, how can you make the best use of them to share your difference?

Steve Randall is joined by Joanne Dewberry who combines running her business and family life with holding her networking events and she shares her tips and insights to help you maximise the networking experience. Spoiler Alert: It's not all about selling!

Joanne's book is Networking ...

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Have you ever thought about writing a book? There's a good business case for doing so as it can help you become an authority, grow your reputation, and build your business.

Karen Williams is a book mentor and publisher and shares insights into getting started as an author with Steve Randall.

Karen's website is librotas.com

Listen to more episodes at shareyourdifference.com

Created by Communication Generation - Your Podcast Partners. c...

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Your employees - and those you would like to have on your team - want more than just a job. They want an experience and to buy-in to your business' values. But how do you identify and share that?

CG founder Steve Randall talks with Alex Marshall of employee engagement and internal comms firm Spot The Gap to find out.

Visit Alex's website: www.spotthegap.com

A podcast is a great way to share your business values, engage employees, and ...

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