All Episodes

August 28, 2025 • 16 mins
Gary Burbank. Simple the greatest radio talent ever.

Rest easy, bro.

Tough day for all of us who loved him.
Mark as Played
Transcript

Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:08):
Emanating from the digital launch pad high at Top four
Street Live. It's the Harry Minor Show. W h A
is Louisville. This is CBS News with Richard c. Hot Lips. Hello.

Speaker 2 (00:30):
W h A.

Speaker 1 (00:30):
S No, it's my girls. It's fine. It's your Burdbank,
not mister your copy. You don't have a topic though,
you know I play record rang goring to get rid
of all crime. Crime is my topic. Hunt in the country.
It is uncle who moved to Palm Spring because of

(00:52):
the rag and crime right here in Louisvie. You went
to Palm House it down there is it? Palm Springs
is nice and there is not replacing yet.

Speaker 2 (01:03):
Oh yeah, hey bro, this is gonna better. There you go.
That was me popping on to talk to Gary Burbank,
but that was the lead in to an interview we
did three years ago. Hi, everybody, Terry Miners here that,
of course, the irreplaceable Gary Burbank, the unmatchable, the ego less, thoughtful,

(01:24):
kind person that he was. I've stayed in touch with
him over the years. We've been great buddies. His family
did contact me yesterday and told me we're getting close.
So it's sad for all of us in radio miles.
You know who we're talking about. I mean that guy
was incredible.

Speaker 3 (01:41):
Yeah, I mean what a huge, huge talent. I mean
the guy could come up with great characters. My condolences
to you, especially because I know you guys were buds. Yeah,
we were your radio comrades, you were, you were golf buddies.

Speaker 2 (01:52):
He helped me a lot too. He was just funny,
and you know, we talk on the phone about all
kinds of things, and he'd say, why don't you try
this or that or what it just he was always
so kind and thoughtful.

Speaker 3 (02:02):
He was And I met the guy I think only once.
He was in a studio with you, and of course
he treated me like, you know, I was the greatest
thing ever, even though I was just a no name
radio guy.

Speaker 2 (02:15):
On find a staff member who doesn't like Gary Burbank.
And they loved him because he was just funny. He
was hilarious. Now he challenged a few managers.

Speaker 1 (02:23):
Did he do? Tell he quit? Oh? Did he really?

Speaker 2 (02:28):
The guy who was the manager at one time Gary
was here on this station from seventy six to eighty
walked in and said something to the effect of, you
make too much money. And Burbank picked up his headphones,
grabbed whatever it was and said see you later. Just
went off, he went, and he left then. I don't
know what they did to fill him the time, but
they had to go, Oh my god, Parky, somebody get

(02:48):
in here.

Speaker 1 (02:51):
He was he was doing afternoons. Yeah, he was doing
this show.

Speaker 3 (02:54):
Yeah, because he was at Whacky before. He did Wacky
and then left and then came back here Louisville.

Speaker 2 (03:00):
Right, and people thought that was just crazy what he's
doing this. He bounced around to a I think c KLW,
and that's a Canadian call letters, but it's like the
Detroit area maybe, if that makes sense, I think that's
where that was. Maybe that's one of the stops he had.
And he just wasn't happy there. He you know, he

(03:21):
he loved the people of Louisville and they learned to
love everybody in Cincinnati the same way. He went Cincinnati
and became a huge personality in the afternoon's there. He
started on LW in nineteen eighty one, so and he
went to two thousand and seven.

Speaker 3 (03:36):
It became syndicated. Was was he his show or was
it it was.

Speaker 2 (03:41):
American? Yeah, he sent that to me and said, just
use it. You know, we didn't go through a regular
syndication thing. He just he would just send it to me.
We let send me those reels. He was just thoughtful
and and stayed in touch. While he's got family around
here in Louisville, but stayed in touch, you know, as
much as best he could. And then he talked about Florida,

(04:03):
lived there some and you know, bouncing back and forth
between Kentucky and Florida just because they got family they
want to see. So my heart goes out to the
family there. You know. Carol, his wife, you talk about
a saint. She would have to pull him in off
the ledge on various things. Just because I heard this before.

(04:24):
Now Carol didn't tell me this, but other people said
that Gary just didn't care about the paperwork of life,
you know what I mean. He was just so wildly creative.
He just waited to get on every day and when
I'm even do it almost crazy voices all the time.
And then someone said that he gave him a ride
somewhere and he had several paychecks just laying on the

(04:47):
floor of the Like, don't you think your wife wants
to know about that? Oh? Yeah, I got around to
that sooner or later. But I mean that's just the
kind of brain he we had. Always creative overdrive, always,
but he was just a very sensitive, thoughtful person. He

(05:08):
was helpful. You know, you and I Miles have been
in this business long enough. We've seen various personalities that
come through, and they're pretty proud of themselves. Some people are, Yes,
they take their clippings too seriously. This they do clippings
is a word from the past. You get a basic
idea about that.

Speaker 3 (05:27):
But then there are people like Gary Burbank, Terry Miners,
built in Mets, people like that who you know, you
walk in the door your first day on the job
and they treat you like your bud, your best friend,
and hey, welcome to the team.

Speaker 1 (05:40):
You're just as good as us.

Speaker 2 (05:41):
Gary called me after I took this job and forty
years ago, and he said, you are perfect for that,
because he was. He was still proud of working here
because he kind of broke the mold on the staid
whas radio perky. You know, he was the morning guy
starting in like nineteen seventy. That sort of took him

(06:04):
out of the MOR. I forgot what mor stands for,
middle of the road radio or something playing Montevanti music
kind of things, and then Perky they started playing rock
and roll, and then they played They had an overnight
guy I think in the last years of the sixty
nine to seventy who played you know, deep purple and
that kind of stuff on this station on the overnight
show before Joe Donovan's Oldie Show. And so Perky was

(06:27):
there to sort of freshen the sound of the station,
to bring a more youthful feel to it. But when
Burbank arrived in seventy six, it was like cool, you know,
it was like what is happening because people knew him
from his great days at Wacky Radio, where he was just,
you know, the king of the world. But people already
knew what he could do, and so he brought some

(06:48):
of the characters that he did on Wacky, but I
guess some of them were sort of repackaged under other names.
But you just heard those clips of Eunice and Bernice.
I mean, people all across America were like, you know
radio personalities, like that's a great idea, that's Gary. I'll
tell you how he would do that. I don't know.
I never saw him do it. But I know from
doing my own work over the years, he would think

(07:11):
in three personalities at once. He's Gary, He's Unice, and
he's Bernice. Now, how would you do that. You'd go
into a studio on a four track machine and then
you would have Unice say Gary, baby, but whatever she
was going to say, and then her sister Bernice would

(07:32):
say her part too, and he would just change his
voice lightly Gary whatever she was going to say, and
then he would interject himself as Gary Burbank over and
he's talking to himself two times over, three of his
voices wrapped around the spokes of the radio and making

(07:52):
everybody laugh uproariously. I don't know if people even think
about that. That's just him. So you talk about voice
in your head, and that's what he was doing, is
just letting them out.

Speaker 1 (08:03):
Was he from this area? Did he grow up here?

Speaker 2 (08:05):
I think he was born in Louisiana. It seems like
he served in the military and all that, and he
but he just loved this area. I think. I know
he was a big deal in Memphis. I think at
one time too, didn't have another name there. I don't
have to think about it. I'll have to look it
up and see what it was. But he also as

(08:25):
a musician. He played in a band I know that,
and that was always involved in pursuits to help musicians,
so he had a lot of friends there. He won
the Marconi Award in our Business, and of course it
was in the Radio Hall of Fame. He was inducted
thirteen years ago somewhere around there. Yeah, I'll find out

(08:45):
whatever his name was and other ones. I think it
was Johnny Apollo. That sounds like a name I remember
hearing Johnny Apollo was his name in I want to
say Memphis somewhere like that. But anyway, his real name's
William Purser, and he just was just an unbelievable character.

(09:07):
And I forgot who gave him the name Burbank, but
that show Laughing was on at the time, and wasn't
that the fellow who said love from beautiful downtown burder Bank.
I think Johnny Randolph must have given him that notion.
So anyway, boom off it went, and he was just,
and I still say, the greatest radio personality America's ever seen.

Speaker 1 (09:29):
Gilbert Gnarley was another one that.

Speaker 2 (09:31):
Was the old guy who would call and be confused
about things. See, you can't do those types of things
anymore because the laws have changed. You can't call people
and prank them. When you hear that kind of thing,
now it's fake. It's an actor. They do have certain
companies that do offer actors who give radio personalities opportunity
to pretend like they're fooling somebody, but you can't do

(09:53):
that legally anymore, and that's been gone for a long time.
But Burbank was terrific in pushing back in the ways
that he could. And really, you know, like in this
room where we are right now, Paul, what are their
five microphones? You know, all you needed was one Gary Burbank.
You didn't need the other four microphones because he could
be all the different characters if he wanted to be.

(10:15):
He was producing it all by himself, well he was
for a while, and then he got some help. He
had a guy they called Doc who was just pretty
much I went in his studio in Cincinnati before, and
you know, he let me around there and watch him,
and it was interesting to just see how that would
go because Gary's over there, Terry, how are things at Louis?
Howse thing was wh And then meanwhile Doc would just

(10:38):
reach over his shoulder and punch the buttons and make
sure that the things were staying on the air. Because
he once he got into a conversation with you, who
was all locked in on you. He just had a
good heart.

Speaker 1 (10:48):
That was brilliant. You know what. He also had he
had a great head of hair.

Speaker 2 (10:52):
He did.

Speaker 1 (10:52):
Boy did he have some hair.

Speaker 2 (10:54):
He did. But the ego less component and of Burbanks
persona is the thing that I want to hold on
to the most. He love Carol, loved his daughter, Tracy's
got a son, Sean loves you know, loves them, crazy
about them. That's why I would hang around here because

(11:16):
he's got grandkids and I would want to see them.
And he Carol just they Carol's just a trooper. I mean,
you know. Oh, we're moving to Detroit. Okay, you know,
there you go. I hear the I hear the Earl
Pitts American thing. What do you have done on that one?

Speaker 1 (11:34):
Sorry?

Speaker 2 (11:35):
It just fired.

Speaker 1 (11:37):
Yeah, I'll just move in some Yeah.

Speaker 3 (11:39):
Our friends from Cincinnati just set us a bunch of
a sound from from Gary when he was up there.

Speaker 2 (11:44):
All right, what I will do later is feature a
little bit of my interview with him. I just played
the beginning of it for you there a few minutes ago,
because it was his sound that I used in the
beginning of it. But he came on with me when
we were doing when we were in Covid and we
did I'm sorry COVID was while we were still in
the throes of it. It was twenty twenty two when

(12:05):
this radio station turned one hundred, and so I talked
to one person a week for a whole year leading
up to the one hundredth birthday. I started with Gary
Burbank because I said he's the greatest personality that's ever
been on the radio period. And I ended it a
year later with another chat with Gary Burbank as the

(12:27):
book ends on all those interviews we did for the
Whas one hundred series. So since that's the most recent,
I guess we'll play that when or else play the
one from his retirement days that I just started playing
the head on. Anyway, I want you to hear him
in his personality later, because everybody is going to play
some sketches of Burbank.

Speaker 1 (12:46):
Was Gary on the station during the tornado?

Speaker 2 (12:49):
Was he in seventy No, he was seventy six to
eighty okay, okay, but he was probably a wacky when
he probably was sawn there with mister Coyote.

Speaker 1 (13:00):
What they on at the same time.

Speaker 2 (13:01):
Oh yeah, yeah, they're good buddies. Well, anor, I'll try
to get Coyote on and see if he can talk
to us a little bit here. Yeah, I'll find Coyote.
I think he's running on a new knee these days.
I thought I saw the line too. He looks like
he's doing fine. Yeah, I'll text Coyotes if I can
get him to talk with us. But that's a treat.
Anything you can find online of Gary Burbank at work

(13:22):
is something worth hearing, and people go, well, that's from
it now. It's just you're listening to somebody who's unique
beyond expression. It's just hard to tell you. Because Paul
and I have worked in this business so long, we've
seen a lot of people. A lot of people have
really strong skills in certain areas. But Burbank's creativity well

(13:43):
was all his. And he would go into a production
studio for hours prior to doing a show and every
day crank out five or six different comedy pieces. I mean,
you don't want the demand that's on something like that,
that's a standard day. Yeah, where does that come from?
Where did he get that? He claimed in an interview

(14:05):
that Earl Pitts was his dad because he said it
every day. His dad would just say, you know what
makes me sick? And that's where he that's where he got.
But and a lot of people would borrow different things.
There was that column that would run in one of
the tabloids all the time. It looked like there was
just a parody of Gary Burbank. And he never got
fired up about that. He's like, he appreciated that somebody

(14:29):
acknowledged his work. But he made a lot of great
friends and in Louisville and in Cincinnati, and of course
the whole Cincinnati sports culture was connected to him too,
because people wanted to be on there to do sports
or consequences. It was a game he did all the time.
And what was his one about the Bengals, All my Bengals.
He made it like a soap opera something like that,

(14:50):
instead of all my children's all my Bengels, something to
that effect. But he could he would get that city
mesmerized over things. Here in Louisville. I think the most
famous thing he did was Sharks.

Speaker 1 (15:01):
Yeah, I remember that.

Speaker 2 (15:02):
Yeah, when we had a huge, huge snow fall or whatever.
Any then they people started pretending like I think it
was off the Saturday Night Live parody of land Shark
snow Sharks that came up. And then of course he
had a hit record with who Shot Jr? Because on
the TV show Dallas Jr. Ewing was shot, the character

(15:26):
was shot on there, and they made that a cliffhanger
at the end of one season and made people wait
over the summer. That was a big deal back then
everybody's who shot Jr? And so Gary Burbank came up
and I'll find that song too. So we'll get into
some of this stuff throughout the course. So but anyway,
our hearts are broken, but they're also lit, just because
we had the experience of having Gary Burbank just the

(15:49):
best of the best of the best. And I knew
this was coming, but I wasn't ready. When Paul Miles
told me a little while ago, I was like, oh
not now, mm hmm.

Speaker 1 (16:06):
Yeah, it's a good dude.

Speaker 2 (16:12):
Okay, mm hmm, Okay, let's let's take a pause.
Advertise With Us

Popular Podcasts

Stuff You Should Know
Crime Junkie

Crime Junkie

Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.

NFL Daily with Gregg Rosenthal

NFL Daily with Gregg Rosenthal

Gregg Rosenthal and a rotating crew of elite NFL Media co-hosts, including Patrick Claybon, Colleen Wolfe, Steve Wyche, Nick Shook and Jourdan Rodrigue of The Athletic get you caught up daily on all the NFL news and analysis you need to be smarter and funnier than your friends.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.