December 18, 2025 • 25 mins
In this podcast, Lisa Foxx talks to Lisa Manheim (the Executive Director of the Hirshberg Foundation for Pancreatic Cancer Research, and the Co-Founder/Director of Tour de Pier and of the LA Cancer Challenge) they discuss all the advancements they are making for those diagnosed with pancreatic cancer and how this fundraiser will help make a difference!
GET READY FOR A SPOOKTACULAR HALLOWEEN FAMILY FUN CHARITY RACE: 28TH ANNUAL L.A. CANCER CHALLENGE 5K WALK/RUN
Join the fight to find a cure for pancreatic cancer at Southern California’s longest-running Halloween-themed fundraiser and explore a free Fit Family Expo and an enchanted Candy Land Kids Zone
WHAT: This Halloween, dress the family in festive costumes and head to the 28th Annual L.A. Cancer Challenge 5K Walk/Run (LACC). Combining fun and purpose, the LACC will welcome thousands of runners and walkers to the “boo-tiful” UCLA campus to raise awareness for pancreatic cancer research. The L.A. Cancer Challenge is sponsored and produced by the Hirshberg Foundation for Pancreatic Cancer Research, a nonprofit organization dedicated to groundbreaking research across three collaborative laboratories at UCLA. So, strap on the running shoes and dash to SoCal’s most beloved Halloween charity race.
The L.A. Cancer Challenge also kicks off Pancreatic Cancer Awareness Month in November, a time when the pancreatic cancer community unites to inspire hope, honor those who have bravely fought, and empower patients and families impacted by the disease. Since 1998, the LACC has raised nearly $11.5 million for pancreatic cancer research. It is the long-standing signature fundraiser for the Hirshberg Foundation, which has been a crucial pillar in advancing pancreatic cancer research. The Foundation’s tireless efforts have been instrumental in driving progress in the development of research, early detection methods and treatment as well as providing vital support and resources to pancreatic cancer patients and their families. With a pinch of Halloween fun and a dash of community spirit, help the LACC conjure real change in the quest for a pancreatic cancer cure. For more information, visit www.lacancerchallenge.com or call (310) 473-5121.
WHEN: Sunday, October 26, from 7:30 a.m. to noon
WHERE: UCLA Wilson Plaza, 120 Westwood Plaza, Los Angeles, CA 90095
EVENT ATTRACTIONS: Putting the fun in fundraising, the Fit Family Expo transforms the LACC into a spooktacular outdoor extravaganza for the entire family. Kids and adults can dive into the whimsical Candy Land Kids Zone, complete with life-size candy décor, festive arts and crafts, and a moonbounce. Explore health and fitness booths and enjoy lively music, entertainment, and Halloween festivities, including an Adult Costume Contest and Kids Costume Parade (ages 2 – 11 years). Participants who cross the finish line can treat themselves to a sweet treat, a donut from the giant Donut Wall. Whether joining a team or flying solo, in-person or virtually, be sure to join the excitement.
REGISTRATION: In-person and Virtual 5K Walk/Run (registration fee ranges from $25 - $55)
- In-person youth and adult runners and walkers will receive a range of perks, including an event T-shirt (long-sleeve for adults), custom running bib, finishers medal, and chip-time for adults (optional). Youth participants (age 11 and under) wi
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
Speaker 1 (00:00):
Hi, It's this to Fox and this is the iHeart
so Cal Show. All right, So, pancreatic cancer. Pancreatic cancer
has the highest mortality rate of all major cancers.
Speaker 2 (00:09):
Do you know that?
Speaker 1 (00:10):
It's currently the third leading cause of cancer related deaths
in the US, after lung and colon But thankfully, the
fine folks of the Hirschberg Foundation for Pan Credit Cancer
Research at UCLA, they've been making major strides for decades
and work every day to change these numbers, to lower
these numbers, and to better improve the quality of life
(00:31):
for those of pan credit cancer, better improve early detection,
better ways to find out why people get it, and
better treatments for those who do. And then, of course,
ultimately the goal would be to find a cure. They've
got two major fundraisers during the year. They're bringing a
lot of money to help fuel what they do. And
this one's a biggie and this one's a fun one.
What you do in Sunday, October the twenty sixth, Yeah,
(00:52):
before Halloween, why not grab the family, grab your friends,
and before everyone heads out the trick or treat and
gets all dressed up in your costumes, break.
Speaker 2 (01:00):
Your costumes in the Sunday before.
Speaker 1 (01:02):
Halloween at the twenty eighth Annuel La Cancer Challenge five
k run Walk. They're all about combining fun and purpose,
and the event welcomes thousands of runners and walkers to
the bootiful UCLA campus to raise awareness for pank Credit
Cancer Research. The LA Cancer Challenges sponsored and produced by
the Hirschberg Foundation for Pan Credit Cancer Research, a nonprofit
(01:24):
organization dedicated to ground breaking research across three collaborative laboratories
right there at UCLA.
Speaker 2 (01:29):
So strapride your running.
Speaker 1 (01:31):
Shoes and dash of Socal's most beloved Halloween charity race.
And the gal behind the whole thing is the executive
director of the Hirschberg Foundation for pank Created Cancer Research
and the LA Cancer Challenge.
Speaker 2 (01:42):
It's Lisa Mannheim.
Speaker 1 (01:47):
I have to clap for you because every time we talk,
you know, we talk for your Tour to Peer, big
stationary bike fundraiser to fight cancer, and then this event,
I mean, I feel like you're just working all the time.
Speaker 3 (01:57):
All the time, fundraising all the time.
Speaker 1 (02:00):
Yes, yes, but it's a lot to put together a
big event like this where thousands are coming together to
make a difference.
Speaker 2 (02:07):
It's great, but it's a lot of work.
Speaker 4 (02:08):
Yeah, it is.
Speaker 3 (02:10):
But this is our twenty eighth year of the LA
Cancer Challenge, which is really just hard to believe. Yeah,
so very fortunate to have a great team of people
who we've worked with for years and years, and we've
got it dialed in and we're almost halfway to our
goal of seven hundred thousand this year. So yeah, very
(02:32):
much looking forward to it.
Speaker 1 (02:33):
Yeah, and like you said, twenty eight years doing this
and you know, cancer obviously not a fun topic. But
how you make this event so fun and family friendly.
I love the videos all over the website La Cancer
Challenge dot com. The videos, it just looks like a
big Halloween party where you know, a little running involved,
but also the fundraising and the spirit and an event
(02:55):
that people look forward to every year. For all twenty
eight years you've been doing this thing, they look forward
to it and they know they're going to have a
good time while making a difference.
Speaker 4 (03:04):
Yeah, that's absolutely true.
Speaker 3 (03:05):
The key to the fundraising and the energy at LA
Cancer Challenge are the teams that come back year after year,
most of whom are there supporting a loved one or
remembering a loved one. There are biggest fundraisers and bring
the love in the community. We're super excited every year
(03:25):
to have a pancratic cancer survivor at the start line
giving a few words of encouragement before everybody heads off
on that five k walk or run, and then when
they come through the finish line, we have our giant
donut wall where everybody gets their metal and grabs their
grabs their donutt yeah exactly, which are donated by Kristy Kreme,
(03:51):
which is so lovely, and they go right into our
health and fitness expo. We call it the Fit Family
Expo and we've got the Candyland Kids Zone, so we
really try and make it. Obviously it's a heavy topic,
but at LA Cancer Challenge it's not heavy, it's inspiring.
It's about coming together and really honoring the progress that
(04:13):
we've been able to make because of people who are
fundraising and coming back year after year to support the
work that we're doing. The proceeds from the LA Cancer
Challenge go to fund our Seed Grant program, which is
startup funding for young scientists who want to build a
career in pan cradic cancer research. And this last in
(04:36):
twenty twenty four, we had a record breaking number of
applications over one hundred and thirty and we made the
which was crazy last year, and we made the qualifications
a little more difficult this year, or more specific, not difficult,
more specific, and we.
Speaker 4 (04:54):
Had one hundred and.
Speaker 3 (04:55):
Seventy eight applications, which just goes to show you how
much of a need there is out there, given all
of the threats of government funding, threats to from the
NIH to cancer research, not only at UCLA, but you know,
across the country. It just shows that there are these
researchers who want to have a career in pancretic cancer research,
who want to be the ones who are you know, diagnosing,
(05:19):
helping with early detection, helping with treatments, and ultimately working
for a care So it puts all the more pressure
on this year's LA Cancer Challenge to raise more money
because yeah, yeah, the more we raise, the more SEA
grants we're going to fund. And yeah, it's it's a
good predicament to be in, I guess.
Speaker 1 (05:39):
I mean kind of exciting that people are making this
such an important part of their career focus to make
a difference in the world of paying creatic cancer. And
then they're going to the Hirschburg Foundation to team up
with you and be a part of it. Yeah, to
get that seed money, but they want to put their
name as part of something is like finding a cure
or advancements in helping people sooner or.
Speaker 2 (06:00):
Earlier detection or last time we talked. And I want
you to touch on me.
Speaker 1 (06:03):
Yeah, all the accomplishments you've made since beginning this foundation.
Speaker 2 (06:06):
How many years ago now?
Speaker 3 (06:08):
We also also twenty eight years right after my stepdad
passed away in nineteen ninety seven, and there was no
pank Credit Cancer Foundation there. My mom just wanted to
make a donation to UCLA, which is where he was treated,
and to the pan caread of Cancer program. When she
found out there wasn't one, she said, there is now
(06:30):
and really are The rest is history.
Speaker 4 (06:33):
Very quickly we were.
Speaker 3 (06:34):
Formed and here we are twenty eight years later, having
raised millions and millions. Just the LA Cancer Challenge alone
has raised over ten million dollars in its twenty eight years. Amazing.
Speaker 4 (06:46):
Yeah, it feels good.
Speaker 3 (06:47):
It feels good. We always are going back and forth
on celebrating while realizing there's still a giant mountain out
of us. Sure, and that's sort of part of the
nature of this disease and the difficulty of this disease,
But we really try to focus on whatever's going to
take to keep us going. Our motto we established in
(07:09):
our twenty fifth year was never give up until there's
a cure. We're going to keep fighting to the finish,
and there are so many hopeful developments on the horizon
for pancredic cancer that we just want to keep pushing
to make those hopeful developments become even mainstream reality.
Speaker 1 (07:28):
Sure everyone, yeah, I mean, gosh, if your mom and
your stepdad Ron could see you now, I mean, it's
one thing to start a foundation and honor of someone
that you lost, but an honor of wanting to make change.
But gosh, you've been doing it for twenty eight years
and creating real change and making so much headway. These
numbers that I have in front of me are still
pretty crazy though. In twenty twenty five and estimated sixty
(07:51):
seven plus thousand Americans will be diagnosed with pancreatic cancer
and more than fifty one plus thousand will not make it.
But on a positive note, I know you've made incredible
strides and advancements through your Hirschberg Foundation for Pancredic cancer research.
You know, compared to when your stepdad died of it
years ago, there wasn't much help, not like there is
now thanks to your organization that was started in his honor.
(08:13):
So talk about the strides that have been made in
the past twenty eight years.
Speaker 4 (08:17):
Well, if you.
Speaker 3 (08:18):
Go back to the late nineties, there were only I
think under thirty thousand people diagnosed, so they weren't even
diagnosing it fully at all back then, and obviously the
number has doubled to over sixty thousand. The key here
is the survival rate. Right now, it's only at thirteen
(08:39):
percent survival rate, which was in the single digits when
we started.
Speaker 4 (08:44):
But the key is.
Speaker 3 (08:46):
That if it's caught early, the five year survival rate
jumps to forty four percent. So then the major idea
there is that you've got to get you got to
get it early because early detection is going to save
live which is why there are we're constantly investing in
things that are going to help.
Speaker 2 (09:03):
With early detection.
Speaker 3 (09:04):
Develop it early. Yeah, yeah, blood tests, AI studies, all
those things that could lead to early detection which will
help the survival rate.
Speaker 1 (09:16):
And for those that get diagnosed with pancredic cancer, is
more so after the age of sixty five, and is
it more so with men, well.
Speaker 3 (09:22):
No, men and women certainly. Yes, it's definitely older, but
we've had experiences with patients in their thirties. The main
thing more than.
Speaker 2 (09:33):
Age is family history.
Speaker 3 (09:35):
Yes, is a combination of family history and weight obesity.
Were you a smunker, were you drinking alcohol? I mean,
all of those things play factors in pancratic cancer development.
Anybody who's had at least one at least one relative
who's died of pancredic cancer will recommend they speak with
(09:58):
a genetic counselor and get genetic testing. That's been That's
something that didn't exist when we started, and.
Speaker 4 (10:05):
We talk a lot about at risk.
Speaker 3 (10:08):
Patients and genetic counselors. There's also there's vaccines that are
in the works that we're never existing before. Right right now,
these vaccines are really for previous patients to keep it
from coming back.
Speaker 4 (10:24):
But two vaccines that.
Speaker 3 (10:25):
Are really promising their trials that are going on both
in immunotherapy and targeted therapies that are promising.
Speaker 4 (10:35):
So there are.
Speaker 3 (10:36):
Absolutely a lot of great things to talk about to
keep people hopeful and understanding how much their impact is
making on but it's a long road. It's a long road,
and we have to keep plugging away, which is why
we're here twenty eight years later.
Speaker 1 (10:55):
But to know that there is help available and more
breakthroughs coming down the pike. Symptoms are for pank credit
cancer may include weight loss, abdominal discomfort, back pain, development
of type two diabetes. Some tumors may cause jaundice lead
into earlier diagnosis. And that's the tricky part, right that
these symptoms just sound so common, like they could be
(11:16):
caused by anything.
Speaker 3 (11:17):
One of the reasons why pancradic cancer is so hard
to diagnose is because those symptoms are also associated with
much less serious conditions, back pain and loss about site yep,
So you don't it's again like there right now, isn't
the simple the simple tests that everyone.
Speaker 4 (11:36):
Could take that would tell you if you have it?
Speaker 3 (11:37):
So that's why working on things like blood tests and
again you know, using AI, using AI to look at
health history reports and scans to help see what the
human eye can't see. All these exciting things are going
to hopefully lead to real transformation in the next few years.
Speaker 1 (11:57):
And your foundation, the Hersberg Foundation of our PAN Credic
Cancer Research. It's a nonprofit organization dedicated to the groundbreaking
research but across three collaborative laboratories right there at UCLA.
Speaker 3 (12:08):
Yep, we do and three laboratories, and the Aggie Hirschberg
Center for Pancratic Diseases, which is a we say it's
the one stop shop for a pancredic cancer patient that
we fund. That you go on Tuesdays and you can
meet with multiple doctors in one location at one time.
The doctors will all then take.
Speaker 4 (12:29):
A team approach.
Speaker 3 (12:30):
They are all there together to meet to collaborate so
that your oncologist is talking to the nutritionists is talking
to the surgeon. And that was really one of our
main goals when we started the foundation was to improve
the patient experience. It's super important that if you are
diagnosed with pancredic cancer that you're seen at a high
volume hospital, and fortunately ucule's right here, but we also
(12:55):
have relationships with other outstanding hospitals throughout the country. When
we have when we get contacted by families who have
had a loved one diagnosed from across the country and
they ask how we can help, and we start with
recommending five volume centers that are in their area or
(13:16):
where where they should travel to get the treatment that
they would need. We are constantly working at creating content
via videos webinars that are order done. Yeah, it's used
to be like we were talking very big picture. Now
we're trying to have videos about everything. You have a
(13:37):
you want to know about pancratic enzymes, We've got it.
You want to know what questions to ask when you
first go to see your doctor. We want to share
that information, have anything that you could possibly need as
when you're going through that from start to finish on
our website. So we feel we're really proud of it.
It's a constant work in progress obviously as new as
(13:57):
new things come about, but it's always about like what
which is a pancretic cancer patient who's living with it
right now need? And we have an amazing woman who's
our director of Patient Programs, Amy, who is there to help,
you know, direct, provide resources, do whatever she can. Yeah,
(14:17):
and it'll be so nice that the Ella cancer challenge,
so many patients and families will come back.
Speaker 4 (14:23):
We'll all be together.
Speaker 3 (14:24):
We know that there's a support group that meets that
we work with that they're all the people who are
on this online Zoom support group are all going to
meet at Ella Cancer Challenge for the first time, which
is yes, I want to get goosebumps when I think
about that, And just to know that our event is
going to be that space where they can come together
(14:47):
and you know, connect and walk and be be inspired
by the people who are there fighting for them and
the doctors who are there doing what they can to,
you know, to help make a difference, help bring about yeah,
help this put this disease out.
Speaker 1 (15:06):
So where at UCLA are we meeting October twenty sixth.
Costumes highly encouraged, but not mandatory. Even just the color
purple would be great. And again after the five K,
just a total outdoor extravaganza for the entire family. Kids
and adults kind of dive into this candy cane Lane
kid zone, complete with life size candidake for her, festive
(15:26):
arts and crafts, and a big moon bounce. They'll be
health and fitness booths, music entertainment, halloween festivities, an adult
costume contest, and a kid's costume parade. Super cute ages
at two to eleven and after the five k you
run straight to the doughnut Wall thanks to Krispy Kream, Yes,
Krispy Kreme. Where do we meet at seven thirty in
the morning, Lisa on October twenty six for this we meet.
Speaker 3 (15:49):
We meet at Wilson Plaza, which is right at the
bottom of Jam Steps outside of the Annenburg Soccer Stadium.
Speaker 4 (15:56):
You register at LA.
Speaker 3 (15:58):
Cancer Challenge dot com and we'll give you all of
that information. There's parking right underneath. The five K starts
at nine, but the expo opens at seven point thirty
and we'll have some pre activities and then afterwards we'll
have Candyland, kid Zone, as I said, the finish line,
(16:18):
donut Wall, and so many activities.
Speaker 4 (16:22):
We've got an.
Speaker 3 (16:23):
Awareness alley with all sorts of ways to learn more
about pank Credit Cancer, create awareness. Incredible sponsors giving out
their sweets and treats and samples and all that.
Speaker 1 (16:35):
Costumes highly encouraged and just a lot of the color purple,
kind of the color purple for pan Credit Cancer, right,
A lot of purple.
Speaker 4 (16:43):
That's right, yeah, lots of purple.
Speaker 3 (16:46):
Our T shirt this year that's included with registration is
the super softest Oh my god, I love it, the
softest long sleeve purple T shirt does never never give
up on the front, so soft and cozy, So that's
a good treat. We get those donated. So really lucky
to be able to. We think there's a lot of
value in the registration fee and the experience that comes
(17:09):
from this event, and certainly being on the UCLA campus
on a Sunday morning, it's so pretty. The walk is
three point one miles, but you can walk as little
or as little or or much as you want.
Speaker 4 (17:24):
And we just want, we just want you.
Speaker 2 (17:26):
Get to be there.
Speaker 4 (17:27):
Yeah, you don't have to cross the finish line to
get your donut. That's the secret.
Speaker 2 (17:33):
You're not going to make it too difficult.
Speaker 1 (17:34):
You just want people there intros and you know, a
couple bucks to a registering, get sign up. You'll get
that beautiful soft, long sleeve purple T shirt that Lisa mentioned.
And boy, hats off to the people who've already been
fundraising and you already have teams are already signed up.
Speaker 4 (17:48):
Wow.
Speaker 1 (17:49):
I see the list right there on your website La
Cancer Challenge dot com. The list of people, the top
ten teams and walkers and groups that have raised so
much money, of people so dedicated to this cause, and
making a difference is very very impressive. Doug Atkins and
Howard Gouseman and Leslie Nelson, I'm like, how are they
(18:09):
raising one hundred thousand dollars?
Speaker 2 (18:11):
My gosh, I love these people.
Speaker 3 (18:14):
Yeah, I will tell you that they've been at it
and they're they're good at professionals what they their Their
number one thing is is they are not afraid to ask.
That is that is the key. And even people who
simply ask via Facebook by putting a Facebook fundraiser together,
will are always surprised.
Speaker 4 (18:33):
At how their fifth grade.
Speaker 3 (18:36):
Classmate all of a sudden gave a twenty five dollars donation.
You got to ask, and we you know, in this
day and age, with the tools that are available with
the registration system, email text, we don't make it difficult.
We try and make it as easy as possible to
make that ask, to make it easy, and there's a
lot of incentives any team.
Speaker 4 (18:57):
We love this. We started this a few years ago
because we.
Speaker 3 (19:00):
Always put the sponsors on our start banner on the
sides of the side panels of the start banner. We
always were like, how can we honor teams more? Because
the teams do more than the sponsors in terms of
making this event possible.
Speaker 4 (19:15):
So we a couple of years ago started If.
Speaker 3 (19:17):
You raised twenty five hundred bucks, your name's by October twelfth,
your name's going to get onto the start line banner.
Speaker 2 (19:23):
So we've got a bit of a loan incentive.
Speaker 3 (19:26):
Yeah, a little incentive. It's really nice, I think for
teams to get to see their team name up there.
And sure we appreciate them so much obviously.
Speaker 1 (19:36):
And again with all your hard work year round, twenty
eight years. You've been at this since your stepdad passed
away from pan credic cancer. Lisa Manheim, the executive director
of the Hirschberg Foundation for pan Credic Cancer Research. Where
they strive to change these numbers right this year and
I spend in sixty seven plus thousand Americans, sixty seven
plus thousand Americans will be diagnosed with pancredic cauncer this year.
(19:59):
More than fifty one thousand will not make it. They're
trying to change the numbers, advance all the ways that
we can detect it earlier, better testing, learn more about
how family history plays a role in all this as
they find ways to conquer it and make it better
for people who God for big, get diagnosed right, be
able to offer better treatments, learn more about how the
family history plays in all of it, early detection, better
(20:22):
ways to treat and diagnose, and of course ultimately find
a cure.
Speaker 2 (20:26):
They're all about it, and the.
Speaker 1 (20:27):
Fundraising is key to fuel all of it. And this
one is their big either twenty eighth Annual LA Cancer
Challenge five k run walk happening at Ucaly campus on Sunday,
October twenty six. Get their early costumes and courage not required,
but even just the color purple would be great too, And.
Speaker 2 (20:44):
Again trying to put the fun in fund raising that
they got.
Speaker 1 (20:48):
The Big Fit Family Expo opens bright early at seven
point thirty, a big, spectacular outdoor extravaganza for the entire family,
kids an adults going to dive into the whimsical Candy
Laan Kid Zone, complete with it life size candy decor,
festive arts and crafts, a big Moon Bounce, explore health
and fitness booths, plus all the fun, music, entertainment, Halloween festivities.
Speaker 2 (21:09):
Halloween Festivity is so.
Speaker 1 (21:10):
Fun in time before Halloween October twenty six, right there
on the campus of the UCLA sowenty fun enough folks
coming out for this the adult costume contest and a
kid's costume parade ages two to eleven.
Speaker 2 (21:21):
Super fun too as you.
Speaker 1 (21:23):
Raised to the Krispy Kreme don't it wall at the
end of this five K for the LA Cancer Challenge
coming up on the twenty six Yeah.
Speaker 2 (21:30):
Wait and list. I think people also dress up their dogs.
Last time. They bring their dogs, their pets sometimes and
dress them up right.
Speaker 3 (21:36):
Yeah, Yes, we've seen it all. Yes, costume encouraged, but
not required. We don't want that to defer anybody.
Speaker 1 (21:46):
Yes, yes, does show up and be a part of it,
especially especially if pank Credit cancer touches your heart. If
it's something personal to you, you got to be at
this and this event, the LA Cancer Challenge also kicks
off the Pank Credit Cancer Awareness Month, which is the
month of November, a time when the pan Credit cancer
community unites to inspire, hope, one of those who bravely
(22:06):
fought and empower patients and families impacted by this disease. Also,
since nineteen ninety eight, this event, the LA Cancer Challenge,
has raised eleven point five million dollars for Pank Credit
cancer research. Yes, you can be a part of it
when you get signed up and help fundraising and just
be out there for all of this. It is the
long standing signature fundraiser for the Hirschberg Foundation, which has
(22:27):
been a crucial pillar in advancing pan credic cancer research.
The Foundation's tireless efforts have been instrumental in driving progress
and the development of research, early detection methods, and treatment,
as well as providing vital support and resources to pan
credit cancer patients and their families. And with a pinch
of Halloween fun and.
Speaker 2 (22:47):
I have a dashed by community spirit. We'd love to
see you out there.
Speaker 1 (22:50):
Super easy to get a registered and get signed up,
small little lower registration fee. You can also do in
personal or virtual five k run. All the info right
there on their website. La Cancer Challenge dot com l
a Cancer Challenge dot com. Lisa, what's your role? Are
you gonna be like hosting the whole thing so that
I'm like, oh, there's least the Mannheim from the radio?
Speaker 2 (23:08):
Do you host the whole thing?
Speaker 4 (23:10):
I do? I do.
Speaker 3 (23:11):
I will be there on the start stage when we
when we pop the confetti, and I'll be handing out
awards my whole every year, my staff, we all address
in one costumes that were easily identifiable. It has to
be a purple costume. And this year we're all going
to be it's a secret, I'm telling you, this's big secret.
(23:31):
Now we're all going to be nurses, purple nurses, and
we're honoring we're honoring ucl A Oncology nurses, which we've
not done before. But yeah, that's that's a way that
we can continue to appreciate the medical community that's working
so hard alongside with us, and you know, those nurses
(23:51):
are a critical, critical piece to the whole puzzle. Perkin
Credit cancer patient.
Speaker 1 (23:58):
Yeah, well I love seeing that. I'm sure they'll love
the love. They'll appreciate it. So again, costume, if you're
able to dress up, great, If not, rocks and purple,
do whatever you can, but just most importantly, be out
there and be a part of it. All the information
LA Cancer Challenge dot com. La Cancer Challenge dot com Sunday,
October twenty six, UCLA Campus and all the info on
the website.
Speaker 2 (24:18):
Get signed up and we'll see out there. Oo. Lisa Mannheim,
thank you so much.
Speaker 4 (24:23):
Yay, amazing, thank you again.
Speaker 1 (24:25):
That's a Lisa Manheim. She's the executive director of the
Hirschberg Foundation for pank Credit Cancer Research at UCLA, named
after her late stepdad, Ron Herschberg, who passed this disease
pink credit cancer, back in the nineties. And when her
and her mom found out, Oh my gosh, we got
to pick out diagnosed so late, any pass within six
months of being diagnosed, Like, we got to do something
about this. But let's make it a big donation to
(24:47):
a big foundation. Oh, there weren't any locally, so they
started one, and here they are kicking some you know what,
twenty eight years later, making serious headway in the world
of pan credit cancer. The big fund Reachers of the
year make a huge difference. So and Lisa is behind
both of these events. So our market calendar is for
next May. They do Tour to Peer. Every May, they
(25:08):
put a three hundred plus stationary spin bikes right there
facing the ocean on the strand right there by the
Manhattan Beach Pier. Thousands out there raising thousands and thousands.
Speaker 2 (25:19):
Of dollars to fight cancer.
Speaker 1 (25:21):
And then of course said this super fun Halloween friendly event,
the Twentythannuel La Cancer Challenge five k run walk. Costumes encouraged,
not required, happening on Sunday, October twenty six, bright and early,
right there at the UCLA campus. All the info for
both events, but especially this one, LA Cancer Challenge dot
com LA Cancer Challenge dot com
Hi, It's this to Fox and this is the iHeart
so Cal Show. All right, So, pancreatic cancer. Pancreatic cancer
has the highest mortality rate of all major cancers.
Speaker 2 (00:09):
Do you know that?
Speaker 1 (00:10):
It's currently the third leading cause of cancer related deaths
in the US, after lung and colon But thankfully, the
fine folks of the Hirschberg Foundation for Pan Credit Cancer
Research at UCLA, they've been making major strides for decades
and work every day to change these numbers, to lower
these numbers, and to better improve the quality of life
(00:31):
for those of pan credit cancer, better improve early detection,
better ways to find out why people get it, and
better treatments for those who do. And then, of course,
ultimately the goal would be to find a cure. They've
got two major fundraisers during the year. They're bringing a
lot of money to help fuel what they do. And
this one's a biggie and this one's a fun one.
What you do in Sunday, October the twenty sixth, Yeah,
(00:52):
before Halloween, why not grab the family, grab your friends,
and before everyone heads out the trick or treat and
gets all dressed up in your costumes, break.
Speaker 2 (01:00):
Your costumes in the Sunday before.
Speaker 1 (01:02):
Halloween at the twenty eighth Annuel La Cancer Challenge five
k run Walk. They're all about combining fun and purpose,
and the event welcomes thousands of runners and walkers to
the bootiful UCLA campus to raise awareness for pank Credit
Cancer Research. The LA Cancer Challenges sponsored and produced by
the Hirschberg Foundation for Pan Credit Cancer Research, a nonprofit
(01:24):
organization dedicated to ground breaking research across three collaborative laboratories
right there at UCLA.
Speaker 2 (01:29):
So strapride your running.
Speaker 1 (01:31):
Shoes and dash of Socal's most beloved Halloween charity race.
And the gal behind the whole thing is the executive
director of the Hirschberg Foundation for pank Created Cancer Research
and the LA Cancer Challenge.
Speaker 2 (01:42):
It's Lisa Mannheim.
Speaker 1 (01:47):
I have to clap for you because every time we talk,
you know, we talk for your Tour to Peer, big
stationary bike fundraiser to fight cancer, and then this event,
I mean, I feel like you're just working all the time.
Speaker 3 (01:57):
All the time, fundraising all the time.
Speaker 1 (02:00):
Yes, yes, but it's a lot to put together a
big event like this where thousands are coming together to
make a difference.
Speaker 2 (02:07):
It's great, but it's a lot of work.
Speaker 4 (02:08):
Yeah, it is.
Speaker 3 (02:10):
But this is our twenty eighth year of the LA
Cancer Challenge, which is really just hard to believe. Yeah,
so very fortunate to have a great team of people
who we've worked with for years and years, and we've
got it dialed in and we're almost halfway to our
goal of seven hundred thousand this year. So yeah, very
(02:32):
much looking forward to it.
Speaker 1 (02:33):
Yeah, and like you said, twenty eight years doing this
and you know, cancer obviously not a fun topic. But
how you make this event so fun and family friendly.
I love the videos all over the website La Cancer
Challenge dot com. The videos, it just looks like a
big Halloween party where you know, a little running involved,
but also the fundraising and the spirit and an event
(02:55):
that people look forward to every year. For all twenty
eight years you've been doing this thing, they look forward
to it and they know they're going to have a
good time while making a difference.
Speaker 4 (03:04):
Yeah, that's absolutely true.
Speaker 3 (03:05):
The key to the fundraising and the energy at LA
Cancer Challenge are the teams that come back year after year,
most of whom are there supporting a loved one or
remembering a loved one. There are biggest fundraisers and bring
the love in the community. We're super excited every year
(03:25):
to have a pancratic cancer survivor at the start line
giving a few words of encouragement before everybody heads off
on that five k walk or run, and then when
they come through the finish line, we have our giant
donut wall where everybody gets their metal and grabs their
grabs their donutt yeah exactly, which are donated by Kristy Kreme,
(03:51):
which is so lovely, and they go right into our
health and fitness expo. We call it the Fit Family
Expo and we've got the Candyland Kids Zone, so we
really try and make it. Obviously it's a heavy topic,
but at LA Cancer Challenge it's not heavy, it's inspiring.
It's about coming together and really honoring the progress that
(04:13):
we've been able to make because of people who are
fundraising and coming back year after year to support the
work that we're doing. The proceeds from the LA Cancer
Challenge go to fund our Seed Grant program, which is
startup funding for young scientists who want to build a
career in pan cradic cancer research. And this last in
(04:36):
twenty twenty four, we had a record breaking number of
applications over one hundred and thirty and we made the
which was crazy last year, and we made the qualifications
a little more difficult this year, or more specific, not difficult,
more specific, and we.
Speaker 4 (04:54):
Had one hundred and.
Speaker 3 (04:55):
Seventy eight applications, which just goes to show you how
much of a need there is out there, given all
of the threats of government funding, threats to from the
NIH to cancer research, not only at UCLA, but you know,
across the country. It just shows that there are these
researchers who want to have a career in pancretic cancer research,
who want to be the ones who are you know, diagnosing,
(05:19):
helping with early detection, helping with treatments, and ultimately working
for a care So it puts all the more pressure
on this year's LA Cancer Challenge to raise more money
because yeah, yeah, the more we raise, the more SEA
grants we're going to fund. And yeah, it's it's a
good predicament to be in, I guess.
Speaker 1 (05:39):
I mean kind of exciting that people are making this
such an important part of their career focus to make
a difference in the world of paying creatic cancer. And
then they're going to the Hirschburg Foundation to team up
with you and be a part of it. Yeah, to
get that seed money, but they want to put their
name as part of something is like finding a cure
or advancements in helping people sooner or.
Speaker 2 (06:00):
Earlier detection or last time we talked. And I want
you to touch on me.
Speaker 1 (06:03):
Yeah, all the accomplishments you've made since beginning this foundation.
Speaker 2 (06:06):
How many years ago now?
Speaker 3 (06:08):
We also also twenty eight years right after my stepdad
passed away in nineteen ninety seven, and there was no
pank Credit Cancer Foundation there. My mom just wanted to
make a donation to UCLA, which is where he was treated,
and to the pan caread of Cancer program. When she
found out there wasn't one, she said, there is now
(06:30):
and really are The rest is history.
Speaker 4 (06:33):
Very quickly we were.
Speaker 3 (06:34):
Formed and here we are twenty eight years later, having
raised millions and millions. Just the LA Cancer Challenge alone
has raised over ten million dollars in its twenty eight years. Amazing.
Speaker 4 (06:46):
Yeah, it feels good.
Speaker 3 (06:47):
It feels good. We always are going back and forth
on celebrating while realizing there's still a giant mountain out
of us. Sure, and that's sort of part of the
nature of this disease and the difficulty of this disease,
But we really try to focus on whatever's going to
take to keep us going. Our motto we established in
(07:09):
our twenty fifth year was never give up until there's
a cure. We're going to keep fighting to the finish,
and there are so many hopeful developments on the horizon
for pancredic cancer that we just want to keep pushing
to make those hopeful developments become even mainstream reality.
Speaker 1 (07:28):
Sure everyone, yeah, I mean, gosh, if your mom and
your stepdad Ron could see you now, I mean, it's
one thing to start a foundation and honor of someone
that you lost, but an honor of wanting to make change.
But gosh, you've been doing it for twenty eight years
and creating real change and making so much headway. These
numbers that I have in front of me are still
pretty crazy though. In twenty twenty five and estimated sixty
(07:51):
seven plus thousand Americans will be diagnosed with pancreatic cancer
and more than fifty one plus thousand will not make it.
But on a positive note, I know you've made incredible
strides and advancements through your Hirschberg Foundation for Pancredic cancer research.
You know, compared to when your stepdad died of it
years ago, there wasn't much help, not like there is
now thanks to your organization that was started in his honor.
(08:13):
So talk about the strides that have been made in
the past twenty eight years.
Speaker 4 (08:17):
Well, if you.
Speaker 3 (08:18):
Go back to the late nineties, there were only I
think under thirty thousand people diagnosed, so they weren't even
diagnosing it fully at all back then, and obviously the
number has doubled to over sixty thousand. The key here
is the survival rate. Right now, it's only at thirteen
(08:39):
percent survival rate, which was in the single digits when
we started.
Speaker 4 (08:44):
But the key is.
Speaker 3 (08:46):
That if it's caught early, the five year survival rate
jumps to forty four percent. So then the major idea
there is that you've got to get you got to
get it early because early detection is going to save
live which is why there are we're constantly investing in
things that are going to help.
Speaker 2 (09:03):
With early detection.
Speaker 3 (09:04):
Develop it early. Yeah, yeah, blood tests, AI studies, all
those things that could lead to early detection which will
help the survival rate.
Speaker 1 (09:16):
And for those that get diagnosed with pancredic cancer, is
more so after the age of sixty five, and is
it more so with men, well.
Speaker 3 (09:22):
No, men and women certainly. Yes, it's definitely older, but
we've had experiences with patients in their thirties. The main
thing more than.
Speaker 2 (09:33):
Age is family history.
Speaker 3 (09:35):
Yes, is a combination of family history and weight obesity.
Were you a smunker, were you drinking alcohol? I mean,
all of those things play factors in pancratic cancer development.
Anybody who's had at least one at least one relative
who's died of pancredic cancer will recommend they speak with
(09:58):
a genetic counselor and get genetic testing. That's been That's
something that didn't exist when we started, and.
Speaker 4 (10:05):
We talk a lot about at risk.
Speaker 3 (10:08):
Patients and genetic counselors. There's also there's vaccines that are
in the works that we're never existing before. Right right now,
these vaccines are really for previous patients to keep it
from coming back.
Speaker 4 (10:24):
But two vaccines that.
Speaker 3 (10:25):
Are really promising their trials that are going on both
in immunotherapy and targeted therapies that are promising.
Speaker 4 (10:35):
So there are.
Speaker 3 (10:36):
Absolutely a lot of great things to talk about to
keep people hopeful and understanding how much their impact is
making on but it's a long road. It's a long road,
and we have to keep plugging away, which is why
we're here twenty eight years later.
Speaker 1 (10:55):
But to know that there is help available and more
breakthroughs coming down the pike. Symptoms are for pank credit
cancer may include weight loss, abdominal discomfort, back pain, development
of type two diabetes. Some tumors may cause jaundice lead
into earlier diagnosis. And that's the tricky part, right that
these symptoms just sound so common, like they could be
(11:16):
caused by anything.
Speaker 3 (11:17):
One of the reasons why pancradic cancer is so hard
to diagnose is because those symptoms are also associated with
much less serious conditions, back pain and loss about site yep,
So you don't it's again like there right now, isn't
the simple the simple tests that everyone.
Speaker 4 (11:36):
Could take that would tell you if you have it?
Speaker 3 (11:37):
So that's why working on things like blood tests and
again you know, using AI, using AI to look at
health history reports and scans to help see what the
human eye can't see. All these exciting things are going
to hopefully lead to real transformation in the next few years.
Speaker 1 (11:57):
And your foundation, the Hersberg Foundation of our PAN Credic
Cancer Research. It's a nonprofit organization dedicated to the groundbreaking
research but across three collaborative laboratories right there at UCLA.
Speaker 3 (12:08):
Yep, we do and three laboratories, and the Aggie Hirschberg
Center for Pancratic Diseases, which is a we say it's
the one stop shop for a pancredic cancer patient that
we fund. That you go on Tuesdays and you can
meet with multiple doctors in one location at one time.
The doctors will all then take.
Speaker 4 (12:29):
A team approach.
Speaker 3 (12:30):
They are all there together to meet to collaborate so
that your oncologist is talking to the nutritionists is talking
to the surgeon. And that was really one of our
main goals when we started the foundation was to improve
the patient experience. It's super important that if you are
diagnosed with pancredic cancer that you're seen at a high
volume hospital, and fortunately ucule's right here, but we also
(12:55):
have relationships with other outstanding hospitals throughout the country. When
we have when we get contacted by families who have
had a loved one diagnosed from across the country and
they ask how we can help, and we start with
recommending five volume centers that are in their area or
(13:16):
where where they should travel to get the treatment that
they would need. We are constantly working at creating content
via videos webinars that are order done. Yeah, it's used
to be like we were talking very big picture. Now
we're trying to have videos about everything. You have a
(13:37):
you want to know about pancratic enzymes, We've got it.
You want to know what questions to ask when you
first go to see your doctor. We want to share
that information, have anything that you could possibly need as
when you're going through that from start to finish on
our website. So we feel we're really proud of it.
It's a constant work in progress obviously as new as
(13:57):
new things come about, but it's always about like what
which is a pancretic cancer patient who's living with it
right now need? And we have an amazing woman who's
our director of Patient Programs, Amy, who is there to help,
you know, direct, provide resources, do whatever she can. Yeah,
(14:17):
and it'll be so nice that the Ella cancer challenge,
so many patients and families will come back.
Speaker 4 (14:23):
We'll all be together.
Speaker 3 (14:24):
We know that there's a support group that meets that
we work with that they're all the people who are
on this online Zoom support group are all going to
meet at Ella Cancer Challenge for the first time, which
is yes, I want to get goosebumps when I think
about that, And just to know that our event is
going to be that space where they can come together
(14:47):
and you know, connect and walk and be be inspired
by the people who are there fighting for them and
the doctors who are there doing what they can to,
you know, to help make a difference, help bring about yeah,
help this put this disease out.
Speaker 1 (15:06):
So where at UCLA are we meeting October twenty sixth.
Costumes highly encouraged, but not mandatory. Even just the color
purple would be great. And again after the five K,
just a total outdoor extravaganza for the entire family. Kids
and adults kind of dive into this candy cane Lane
kid zone, complete with life size candidake for her, festive
(15:26):
arts and crafts, and a big moon bounce. They'll be
health and fitness booths, music entertainment, halloween festivities, an adult
costume contest, and a kid's costume parade. Super cute ages
at two to eleven and after the five k you
run straight to the doughnut Wall thanks to Krispy Kream, Yes,
Krispy Kreme. Where do we meet at seven thirty in
the morning, Lisa on October twenty six for this we meet.
Speaker 3 (15:49):
We meet at Wilson Plaza, which is right at the
bottom of Jam Steps outside of the Annenburg Soccer Stadium.
Speaker 4 (15:56):
You register at LA.
Speaker 3 (15:58):
Cancer Challenge dot com and we'll give you all of
that information. There's parking right underneath. The five K starts
at nine, but the expo opens at seven point thirty
and we'll have some pre activities and then afterwards we'll
have Candyland, kid Zone, as I said, the finish line,
(16:18):
donut Wall, and so many activities.
Speaker 4 (16:22):
We've got an.
Speaker 3 (16:23):
Awareness alley with all sorts of ways to learn more
about pank Credit Cancer, create awareness. Incredible sponsors giving out
their sweets and treats and samples and all that.
Speaker 1 (16:35):
Costumes highly encouraged and just a lot of the color purple,
kind of the color purple for pan Credit Cancer, right,
A lot of purple.
Speaker 4 (16:43):
That's right, yeah, lots of purple.
Speaker 3 (16:46):
Our T shirt this year that's included with registration is
the super softest Oh my god, I love it, the
softest long sleeve purple T shirt does never never give
up on the front, so soft and cozy, So that's
a good treat. We get those donated. So really lucky
to be able to. We think there's a lot of
value in the registration fee and the experience that comes
(17:09):
from this event, and certainly being on the UCLA campus
on a Sunday morning, it's so pretty. The walk is
three point one miles, but you can walk as little
or as little or or much as you want.
Speaker 4 (17:24):
And we just want, we just want you.
Speaker 2 (17:26):
Get to be there.
Speaker 4 (17:27):
Yeah, you don't have to cross the finish line to
get your donut. That's the secret.
Speaker 2 (17:33):
You're not going to make it too difficult.
Speaker 1 (17:34):
You just want people there intros and you know, a
couple bucks to a registering, get sign up. You'll get
that beautiful soft, long sleeve purple T shirt that Lisa mentioned.
And boy, hats off to the people who've already been
fundraising and you already have teams are already signed up.
Speaker 4 (17:48):
Wow.
Speaker 1 (17:49):
I see the list right there on your website La
Cancer Challenge dot com. The list of people, the top
ten teams and walkers and groups that have raised so
much money, of people so dedicated to this cause, and
making a difference is very very impressive. Doug Atkins and
Howard Gouseman and Leslie Nelson, I'm like, how are they
(18:09):
raising one hundred thousand dollars?
Speaker 2 (18:11):
My gosh, I love these people.
Speaker 3 (18:14):
Yeah, I will tell you that they've been at it
and they're they're good at professionals what they their Their
number one thing is is they are not afraid to ask.
That is that is the key. And even people who
simply ask via Facebook by putting a Facebook fundraiser together,
will are always surprised.
Speaker 4 (18:33):
At how their fifth grade.
Speaker 3 (18:36):
Classmate all of a sudden gave a twenty five dollars donation.
You got to ask, and we you know, in this
day and age, with the tools that are available with
the registration system, email text, we don't make it difficult.
We try and make it as easy as possible to
make that ask, to make it easy, and there's a
lot of incentives any team.
Speaker 4 (18:57):
We love this. We started this a few years ago
because we.
Speaker 3 (19:00):
Always put the sponsors on our start banner on the
sides of the side panels of the start banner. We
always were like, how can we honor teams more? Because
the teams do more than the sponsors in terms of
making this event possible.
Speaker 4 (19:15):
So we a couple of years ago started If.
Speaker 3 (19:17):
You raised twenty five hundred bucks, your name's by October twelfth,
your name's going to get onto the start line banner.
Speaker 2 (19:23):
So we've got a bit of a loan incentive.
Speaker 3 (19:26):
Yeah, a little incentive. It's really nice, I think for
teams to get to see their team name up there.
And sure we appreciate them so much obviously.
Speaker 1 (19:36):
And again with all your hard work year round, twenty
eight years. You've been at this since your stepdad passed
away from pan credic cancer. Lisa Manheim, the executive director
of the Hirschberg Foundation for pan Credic Cancer Research. Where
they strive to change these numbers right this year and
I spend in sixty seven plus thousand Americans, sixty seven
plus thousand Americans will be diagnosed with pancredic cauncer this year.
(19:59):
More than fifty one thousand will not make it. They're
trying to change the numbers, advance all the ways that
we can detect it earlier, better testing, learn more about
how family history plays a role in all this as
they find ways to conquer it and make it better
for people who God for big, get diagnosed right, be
able to offer better treatments, learn more about how the
family history plays in all of it, early detection, better
(20:22):
ways to treat and diagnose, and of course ultimately find
a cure.
Speaker 2 (20:26):
They're all about it, and the.
Speaker 1 (20:27):
Fundraising is key to fuel all of it. And this
one is their big either twenty eighth Annual LA Cancer
Challenge five k run walk happening at Ucaly campus on Sunday,
October twenty six. Get their early costumes and courage not required,
but even just the color purple would be great too, And.
Speaker 2 (20:44):
Again trying to put the fun in fund raising that
they got.
Speaker 1 (20:48):
The Big Fit Family Expo opens bright early at seven
point thirty, a big, spectacular outdoor extravaganza for the entire family,
kids an adults going to dive into the whimsical Candy
Laan Kid Zone, complete with it life size candy decor,
festive arts and crafts, a big Moon Bounce, explore health
and fitness booths, plus all the fun, music, entertainment, Halloween festivities.
Speaker 2 (21:09):
Halloween Festivity is so.
Speaker 1 (21:10):
Fun in time before Halloween October twenty six, right there
on the campus of the UCLA sowenty fun enough folks
coming out for this the adult costume contest and a
kid's costume parade ages two to eleven.
Speaker 2 (21:21):
Super fun too as you.
Speaker 1 (21:23):
Raised to the Krispy Kreme don't it wall at the
end of this five K for the LA Cancer Challenge
coming up on the twenty six Yeah.
Speaker 2 (21:30):
Wait and list. I think people also dress up their dogs.
Last time. They bring their dogs, their pets sometimes and
dress them up right.
Speaker 3 (21:36):
Yeah, Yes, we've seen it all. Yes, costume encouraged, but
not required. We don't want that to defer anybody.
Speaker 1 (21:46):
Yes, yes, does show up and be a part of it,
especially especially if pank Credit cancer touches your heart. If
it's something personal to you, you got to be at
this and this event, the LA Cancer Challenge also kicks
off the Pank Credit Cancer Awareness Month, which is the
month of November, a time when the pan Credit cancer
community unites to inspire, hope, one of those who bravely
(22:06):
fought and empower patients and families impacted by this disease. Also,
since nineteen ninety eight, this event, the LA Cancer Challenge,
has raised eleven point five million dollars for Pank Credit
cancer research. Yes, you can be a part of it
when you get signed up and help fundraising and just
be out there for all of this. It is the
long standing signature fundraiser for the Hirschberg Foundation, which has
(22:27):
been a crucial pillar in advancing pan credic cancer research.
The Foundation's tireless efforts have been instrumental in driving progress
and the development of research, early detection methods, and treatment,
as well as providing vital support and resources to pan
credit cancer patients and their families. And with a pinch
of Halloween fun and.
Speaker 2 (22:47):
I have a dashed by community spirit. We'd love to
see you out there.
Speaker 1 (22:50):
Super easy to get a registered and get signed up,
small little lower registration fee. You can also do in
personal or virtual five k run. All the info right
there on their website. La Cancer Challenge dot com l
a Cancer Challenge dot com. Lisa, what's your role? Are
you gonna be like hosting the whole thing so that
I'm like, oh, there's least the Mannheim from the radio?
Speaker 2 (23:08):
Do you host the whole thing?
Speaker 4 (23:10):
I do? I do.
Speaker 3 (23:11):
I will be there on the start stage when we
when we pop the confetti, and I'll be handing out
awards my whole every year, my staff, we all address
in one costumes that were easily identifiable. It has to
be a purple costume. And this year we're all going
to be it's a secret, I'm telling you, this's big secret.
(23:31):
Now we're all going to be nurses, purple nurses, and
we're honoring we're honoring ucl A Oncology nurses, which we've
not done before. But yeah, that's that's a way that
we can continue to appreciate the medical community that's working
so hard alongside with us, and you know, those nurses
(23:51):
are a critical, critical piece to the whole puzzle. Perkin
Credit cancer patient.
Speaker 1 (23:58):
Yeah, well I love seeing that. I'm sure they'll love
the love. They'll appreciate it. So again, costume, if you're
able to dress up, great, If not, rocks and purple,
do whatever you can, but just most importantly, be out
there and be a part of it. All the information
LA Cancer Challenge dot com. La Cancer Challenge dot com Sunday,
October twenty six, UCLA Campus and all the info on
the website.
Speaker 2 (24:18):
Get signed up and we'll see out there. Oo. Lisa Mannheim,
thank you so much.
Speaker 4 (24:23):
Yay, amazing, thank you again.
Speaker 1 (24:25):
That's a Lisa Manheim. She's the executive director of the
Hirschberg Foundation for pank Credit Cancer Research at UCLA, named
after her late stepdad, Ron Herschberg, who passed this disease
pink credit cancer, back in the nineties. And when her
and her mom found out, Oh my gosh, we got
to pick out diagnosed so late, any pass within six
months of being diagnosed, Like, we got to do something
about this. But let's make it a big donation to
(24:47):
a big foundation. Oh, there weren't any locally, so they
started one, and here they are kicking some you know what,
twenty eight years later, making serious headway in the world
of pan credit cancer. The big fund Reachers of the
year make a huge difference. So and Lisa is behind
both of these events. So our market calendar is for
next May. They do Tour to Peer. Every May, they
(25:08):
put a three hundred plus stationary spin bikes right there
facing the ocean on the strand right there by the
Manhattan Beach Pier. Thousands out there raising thousands and thousands.
Speaker 2 (25:19):
Of dollars to fight cancer.
Speaker 1 (25:21):
And then of course said this super fun Halloween friendly event,
the Twentythannuel La Cancer Challenge five k run walk. Costumes encouraged,
not required, happening on Sunday, October twenty six, bright and early,
right there at the UCLA campus. All the info for
both events, but especially this one, LA Cancer Challenge dot
com LA Cancer Challenge dot com
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