Compute This 11-30-2025

Episode Transcript

Speaker 1 (00:01):
Shrock Innovations presents the midwest number one independent computer repair
company with service centers and Lincoln, Omaha, Papillion, Des Moines
and across the country via the Shrock Desk.

Speaker 2 (00:12):
This is compute this.

Speaker 3 (00:15):
Good morning, folks, welcome in to compute this. My name's
Thor schrock On, the owner of the Shrock Innovations computer company,
and thank you yesterday for your patients as we opened
up those service centers in the middle of that the
you know snowstorm. Essentially, you know, one of the one
of the challenges that I've often talked about. Well, we'll private,
I guess I haven't really talked about this much on
the air, but going from when you when you're an

(00:37):
owner of one location and you can be there all
the time, and you can set the culture and and
you control the dynamics of the team directly hands on.
You know, that's like level one entrepreneurism. Level two is
when you get a second location and suddenly you have
to figure out how to be in two places at
one time. That's that's challenging, but doable. Level three is

(00:58):
when you get three locations and all of a sudden,
you're dividing your time by three, and you have to
delegate to team members. You have to delegate to you know,
basically junior managers essentially assistant managers. And then level four
is where we're at right now with the four locations,
and now you're completely reliant on middle management and in

(01:18):
small team leadership tactics essentially to run your service centers
because you can't be everywhere at once, and you have
enough shops that there's always some problems somewhere requiring you
to be in one location. So it's kind of an
interesting dynamic when you have a snowstorm like that, and
then it's spread out geographically, where in Papillion you're getting
one to three inches of snow, and in Omaha you're getting,

(01:40):
you know, some some places four to six inches of snow,
and in Des Moines you're getting eight to ten inches
of snow. And in Lincoln it's like did it snow now? Actually, Lincoln,
as we all know, fellow Lincolnites, we have a saying
in Lincoln when it comes to snow, The city has
a saying when it comes to snow, what God giveth

(02:03):
God shall taketh away? They ain't no plows in Lincoln. Sorry,
there's probably two plow drivers in Lincoln like planning to
plow the whole city and they're like, I hate my life.
They strapped the snow blades on tractors and go to town. Yeah,
it's it's it's crazy, you know. And Ryan is down
from des Moines and Ryan's like, don't they have just
like people in the community that like step up in

(02:24):
plow just for the pride of their neighborhood. And I'm like, no,
does that happen in des Moines? And He's like yeah,
And I'm like, oh, okay, well no, I'm not I'm
not sure we have walk on plows here. You know.
I don't know that we have Harburg plows.

Speaker 2 (02:40):
The city doesn't pay freelancers.

Speaker 3 (02:42):
No, no, they we got we got more Ryola plows
you know, in town here. So you know, too soon,
too soon? Four zero, two, five, five, eight, eleven ten,
Oh my goodness. Oh it's bad. All right, Well, you
know what else is bad? Guys, I've got some bad
news for you this morning. I don't like leading off
the program with bad news, but when stuff like this happens,

(03:04):
we got to talk about it because there is no doubt,
there is absolutely one percent, no doubt if you thought
the tariffs were going to impact you when it came
to remember last week a big story three hundred percent
chip tariffs aren't coming. Yay, Yeah, that was great news.
It meant that the price of computers was not going
to go parabolic on you. You'd still be able to get,

(03:25):
especially lower end technology. You'd still be able to get
the budget computers at budget prices. Good news there, Well,
three hundred percent government tariffs have been replaced by free
market economics. And what I mean by that is, as
we all know, ai is all consuming of resources right now.
They need the power, they need, the processors, they need,

(03:48):
the chips they need, they need the data centers, they
need everything.

Speaker 2 (03:51):
They need.

Speaker 3 (03:51):
They need they need you know what else. There's a
limited capacity to produce in this world, and it takes
time usually twenty four to forty eight months to spin
up a chip fab to make chips. We are pressuring
China to make sure that they don't run away with
the chip market. So chips coming out of China, especially

(04:12):
memory chips, are feeling some tariff pressure. Chips coming out
of Taiwan, chips coming out of the United States. We
actually have in Utah we make our own memory chips here.
Micron works here in America. That's good news, has has
always been since the beginning of Schock. Micron's been an
American company. Good stuff there. They can't keep up. And

(04:33):
so now, like any business, free market economics the invisible hand.
If I can make AI processors at a fifty percent margin,
or I can make computer memory at a twelve percent margin,
I'm going to make processors and sell them to Nvidia

(04:54):
and to Google and to Facebook and all these other
companies and Apple. I know we we'll have to make
some computer memory because if we don't, then no one
can use our processors because you have to have memory
to use processors. It's kind of how it works. So wow,
if we're selling processors to the big boys, they need
big boy memory. They need a different type of memory

(05:14):
than what you guys would use in your personal computers.
So if I am a free market capitalist, I'm going
to make less consumer computer memory. We knew this was
coming at truck We knew we knew it was going
to be a pressure. We knew that were we might
see an increase in the cost of RAM A little bit.
I put in an order for memory memory and ENVME

(05:38):
hard drives that we needed for the month of December.
We do monthly orders, and I put in my December
order and I expected it to be around six thousand,
seven thousand dollars somewhere in there just for memory. Sixteen thousand,
eight hundred dollars was the cost just for memory. And
I was like, huh, that looks a little high.

Speaker 2 (05:59):
What's going on?

Speaker 3 (06:00):
And I started digging into it, and the guys in
the shops like, oh, yeah, you didn't know about this,
and I'm like, know about what. They're like, Yeah, the
cost of memory. The guys in the shop, if they
want to upgrade their gaming computers, they're buying memory off
Facebook marketplace because the cost of memory is three hundred
percent higher. So let me give you some firm numbers
on this. If you buy a holiday special desktop a truck.

(06:21):
We budgeted one hundred and fifty nine dollars for sixty
four gigabytes of consumer grade DDR five high speed memory,
not the slow stuff, the good stuff. The cost of
that same set of memory right now that I ordered
last week was three hundred dollars a set. So yeah,

(06:44):
we went from one hundred and fifty nine to three
hundred dollars and it's going to get worse. It's going
to continue to go up until mid twenty twenty six.
So what this tells me is, right now, there's a
lot of computers in the pipeline. Right now, we have
some computer memory that we purchased ahead of time before
the sale because we want to pre build as many
units as we could. So we had some computer memory,

(07:05):
but we didn't buy all of it because you don't
want your computer inventory typically depreciates at four percent per month,
not appreciates by one hundred percent per month. So we
didn't buy all the memory we needed because we didn't
want to put lay the capital out. Now it's sitting
out there. It's not a smart use of capital. Well,
now that's coming back to buy this because I got
to buy memory for the holiday specials, guys, and it's

(07:26):
going to cost me three hundred percent of what it
cost me before. Potentially definitely two hundred percent, but including
in some cases three hundred percent. It's not good. So
that's going to definitely impact this in the month of December.
How that's going to play out yet, we don't quite know.
We sell the holiday specials at cost. So when you

(07:47):
have an extra you know, a couple hundred dollars of
cost added to the bottom line, that means we're taking
a two hundred dollars hit on everyone we're selling. Do
we raise the price? Do we reprint the catalogs? Can
we even reprint catalogs in time?

Speaker 2 (07:59):
You know? What we do?

Speaker 3 (08:00):
What do we do?

Speaker 4 (08:02):
So?

Speaker 3 (08:03):
I have a few messages for you today. Number One,
we still have stock. We still have old new inventory,
as they call it in the industry, stuff that we
bought a couple months ago in anticipation of the holiday
sale that we have been sitting on. So that stock
is going for what we paid for it. So we
don't have to make this decision probably until next week.

(08:24):
In fact, when I tried to buy the memory from
Time Tech, memory is out of stock right now at
any price, it is out of stock, so there is
no downward pressure on price. However much memory they get,
it's going to get sold because people need it. And
it's that time of the year. This is the time
of the year. Whether you're a small computer retailer, whether
you're Shock, whether you're Dell, this is the time you're

(08:47):
selling computers. This is the time you need memory, so
the demand is not going to go down. What is
going to happen, though, is that the prices are going
to go up. They're going to necessarily have to go
up because you you just can't take you know, for example,
if Dell or HP, even if they're selling their junk,
you know, cyber Monday computers. We're going to talk about
that in the next segment here. Even if they're selling

(09:08):
their junk cyber Monday stuff, you're not going to get
that for two three four hundred dollars a computer. Not
when the memory that goes into it costs one hundred
dollars by itself. The Windows license that goes into it
costs one hundred dollars by itself. That's half the price
of the computer. Not a chance. You still got to
get a screen and a motherboard and a keyboard, and
all the others are hinges. Gotta have hinges otherwise the

(09:29):
lid doesn't work very well, the touch bad. Got to
use the touch bad, you know, so you still need
all these other pieces, the battery, you know, you still
need all these things. The cost of these computers is
going to have to go up. It's just going to
have to in order to be sustainable. This is not
something that's limited to high end computers like the Holiday Special.

(09:49):
Then the memory that goes into the Resolute, the Intrepid,
the Galant, the endeavor, the resolute, all of that is
the same thing. It's the same kind of memory. It's
high performing DDR five memory that is going to go
up by two hundred to three hundred percent in cost
already has gone up two hundred percent, is going to.

Speaker 2 (10:05):
Go up more.

Speaker 3 (10:07):
So with that said, I have a message that's going
to sound extremely extraordinarily self serving. Do not procrastinate. Do
not put this off. Whether you're buying from a shock
or you plan to buy from somebody else this holiday season.
You know, everybody makes mistakes, that's okay. You know some
people just hire defensive coordinators that only have one year

(10:28):
of experience and a power for football a decade ago
and expect them to perform, and you know, then you
get the statistically worse defensive line in the history of
Nebraska football, going all the way back to the eighteen
hundreds to the bug Eaters.

Speaker 2 (10:40):
You know that happens.

Speaker 3 (10:42):
So don't procrastinate and wait till the last minute to
get your defensive coordinator, you know you might want to
go shopping now, maybe make some decisions a little early,
you know, mixing my metaphors here, but you get what
I'm saying. Guys. Prices are going north on computers and
also computer repair and upgrades. If you're thinking about adding
memory to a computer, upgrading a computer, this memory is

(11:06):
like gold right now. This is the stuff that's getting
locked up. They're putting the cigarettes out and they're locking
up the computer memory because the computer memory is worth more.
If that tells you what's going on right now. So,
whether you're shopping for a holiday special today, By the way, Sunday,
the thirtieth of November, when this show airs live at
seven am. Some people hear it at different times in
different places. In Des Moines, you know, you hear it

(11:28):
later in the afternoon. In Lincoln, you hear it on Saturday.
So but today, Sunday, November thirtieth, is the final day
to use the coupon code I emailed you on your
holiday special purchase. You can do that on the website.
Lincolns closed today. It's Sunday. We're closed today. Back to
regular hours next month, but we're closed today and Sunday,
so you have to do it online schrocinnovations dot com.
If you want to purchase today, you can go there

(11:50):
and price out and configure and add all the things
you want and see what it's going to cost to
buy a holiday special. You can do that all on
our website at Shrocinnovations dot com. Four zero two five
five eight eleven ten is the number to join us
today eight eight eight two five zero two zero nine
to one if you're outside of the metro area. If
you missed the show last week, we welcome some new
faces to a Schroc Innovations computer company. Lincoln Omaha Papilion

(12:13):
all got new employees. So that's a lot of new
faces coming in, a lot of great talent coming in.
Just amazing people. And I don't say that lightly. I
mean I can tell you you know, when you're in hiring,
you don't always you don't always have a winner sometimes,
you know, we got some winners this game.

Speaker 2 (12:31):
This time around. It was great. It was great.

Speaker 3 (12:34):
We did good in the portal. Let's put it that way. Also,
we told you last week how teachers are moving back
to blue books and old school technology like in person
exams and verbal exams to combat AI cheating. So good
news there all the way around if you're in the
education industry, I suppose. But all that is available on

(12:54):
the show. Up at Schrocannovations dot com. You can click
on radio show and listen to anything that you missed today.
Quick program. Note, it's been a few weeks since we've
done a after shock. I am going to do one
for you this week to try to make up some
of that time for you, So stay tuned. After the program,
we'll stop this show and then we'll start another one
up at Facebook dot com slash Rock Innovations, where we'll

(13:14):
talk about everything that's not computer related going on in
the world. Keeps it out of this program, all right.
So the last thing I want to mention before we
jump into calls, segments, stories, everything like this. It's going
to go on the show today. I have two tales
of extended warranties for you. And the reason I beat

(13:36):
on this so much this time of year is because
this is the time of the year we sell so
many computers. We sell way more computers, and so if
you're talking to me in the service center and you've
heard the stick, you can just say thor I don't
need to hear it. I already know. And I'll say, okay,
how many years do you want? And you'll just tell me,
And that's fine. I've had that happened several times in
the service center the last couple of weeks. But the

(13:58):
thing is, we had a gentleman that came in with
a with an intrepid laptop. It was a pandemic model.
It was a twenty twenty Intrepid. So you know, we're
pushing five years here, so we tell you it's going
to last four to six years. So he's right in
the bread box. You know, it's just about that time
for that Intrepid to go to the happy hunting ground
and be replaced by a more advanced brother. With that said,

(14:21):
the computer had a bad battery, it had a bad
hard drive, It had a failing keyboard. Some keys were
sticking and not working quite right, which requires you to
replace the entire palm rest, so the track pad, everything
like that. It was going to be like a seven
eight hundred dollars repair job. And we're just like, you know,
at this point, my friend, you really shouldn't you shouldn't

(14:43):
get you shouldn't do that. You should just buy a
new computer. Now, this was a computer that we sold
him that he chose to not keep under warranty. This
computer was meeting his needs just fine before it literally
had its wheels fall off the bus if he would
have had an extent warranty. Now, the extended warranty costs
you one hundred and fifty bucks, and if you don't

(15:04):
use it at the end of the year, we give
you your money back. And then we send you a
phone call that says, hey, some people on Lincoln got
this call yesterday. Hey, your extended warranty is expiring. Would
you know call us back? We might owe you money.

Speaker 2 (15:15):
You know.

Speaker 3 (15:16):
The secret is we've already put the money in your
shock account. I can give you refunds all day long.
I can't tell you how to spend your money. So
if you want to buy another extended warranty to keep
your computer protected, you have to choose to do that.
That's why we send the robo call, so that you
can't say, well, no one told me it expired, Well
we did. We send an email, We send a robo call.

(15:36):
You know, how badly do you want us to pester
you about your new vehicle's extended warranty is expiring. I mean,
you know, how badly do you want us to do?
You want some push notifications, some text messages, Do you
have smoke signals? We can send you some postal mail.
You know how badly do you want it? So the
objective of our warranties is to keep you under warranty,

(15:59):
not because we hope you're going to spend money on
a warranty and never use it and we'll get to
make a lot of money. My accountant hates our extended
warranty program because we don't make any money on it.
In fact, it costs us money. But you know what
it does for us that's more valuable than repairing a
battery or replacing a hard drive or a palm rest
even or even all three on one computer. You know
what's more valuable is having that customer say, holy cow,

(16:24):
this this is the kind of service that I want
to have from small local businesses. This is what keeps
me from buying on Amazon. This is what keeps me
from going to Best Buy. Is the fact that I
can keep my stuff protected, I can come in and
I have someone that I can trust who's looking out
for my best interest. Even though you have thousands and
thousands and thousands of customers, thousands of households of customers,

(16:45):
three generations in some cases of families, family customers. You
still have the time somehow to make sure that I'm
taken care of so that when and if I have
a problem, I am not shelling seven hundred out of pocket.
Let me give you another example. Another gentleman comes in
similar situation. He's got a Gallant laptop, a little bit older,

(17:07):
not quite as old, about twenty twenty two ish. The
keyboard continually fails. So we fix it, we send it
out the door, like sometimes within a half an hour,
sometimes within a day, it just stops working again. We've
checked all the connections, we've checked all the software, we've
we've made sure there is no updates getting installed. We've
done everything a technician can do. We're down to the

(17:28):
point after the third time where we're like, it's got
to be a bad keyboard. It just has to be
a failing keyboard, which requires us to replace the whole
palm rest. And your battery is also kind of at
eighty two percent health, so next month you're going to
need a new battery anyway, So we may as well
replace them while we have it open and get it
all done for you. Total cost palm Rest is a
couple hundred bucks. There's a couple hours of labor, so

(17:49):
that's three hundred more, and then the battery's won twenty five,
so you're at six seven hundred dollars. And he had
a warranty on his computer and he got to walk
out the door with a new battery, a new palm
Rest to the keyboard that works, and a computer that's
going to last him for another few years because he
had the warranty. Now, at the end of the year,
we're going to call him and he's going to see
if we owe him money, and we're not going to

(18:10):
owe hi money because he already made a lot of
money on his warranty. And we're going to say, this
warranty saved you seven hundred dollars last year. Are you
sure you don't want to buy it again? And you'll
say sure. So when you are purchasing your a new computer,
whether it is a holiday special, and on a holiday special, guys,
you need to do three year warranties. Add the three
years to if you have already purchased a holiday special

(18:32):
this year, and you have not done the three year warranty.
You really need to do the three year warranty. It's
worth it. It is worth it. It is worth it.
It is worth it. The memory alone costs more than
three hundred dollars in the holiday special, so you want that.
Sometimes people who are buying less expensive computers, it's a
little bit harder to justify, you know, a three hundred
and seventy five dollars warranty on an eight hundred dollars computer.

(18:54):
You know what I mean. It's worth it. It's not
the amount of money it's costing you today. It's not
like when you're going to remember when you used to
buy DVDs and they would say, would you like to
buy the protection package for four ninety five and in
case you ever scratched it, like you're ever gonna remember
where you bought the DVD that you have a protection
package on it. So you just say no. You just
say no. And everybody got in that habit of just

(19:16):
saying no. When it comes to shock. Our warranties are different.
Just say yes. It makes a huge difference. All Right,
we're gonna take our first break of the program. When
we come back Dave, we got your call. Coming up,
We're gonna warn you about some Black Friday technology you
want to be real careful of this holiday season Black
Friday slash cyber Monday. Also, we're gonna go into the

(19:37):
deep dive on what makes the holiday aside from its
incredibly expensive memory, what makes it an awesome computer? And
Also I have a question for you, speaking of saying
no automatically, do you round up your change at the
grocery store for whatever charity happens to be selected that day?
Would you like to? Would you like to round up
your purchase by sixty nine cents for the the poor

(20:00):
orphans that have cancer and no parents fund, you know,
And you're like, no, No, They're fine, you know? Do
you do that? Or do you say yes every time?
I have a funny story that happened to me at
high v that I'm gonna tell you that made me
decide to round up for the first time ever. Coming
up next on compute this.

Speaker 1 (20:18):
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(20:41):
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(21:03):
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Speaker 3 (22:42):
Interesting experiment going on here on compute this Alfonso has
been out of Alfonso went to Venezuela. I'm like, I
hope he got out. Well, he's from Venezuela. His family
lives there. I understand that's back for the holidays, and say,
you know, spend that exactly a great place to be
right now. His family lives in rural Venezuela. It's kind
of like if you live in like rural Nebraska, rural Iowa,
and if Washington, DC is a hell hole, it doesn't

(23:04):
really it doesn't directly impact your day to day life,
you know, in the rural areas. If you're a major
drug narco state, if you're in the rural area minding
your own business, farm and food or something, it's not
No one's really messing with you too much. Glad you're
back home. Alfonso, Well, I don't know that he is.
They shut down the Venezuelan air space. Did you hear
about that?

Speaker 2 (23:23):
I did hear?

Speaker 3 (23:24):
President and Trump?

Speaker 8 (23:24):
Did it?

Speaker 2 (23:25):
Truth social Wait is he still there or is he
back home?

Speaker 3 (23:28):
I don't know. Oh, yeah, he's back at work on Monday.

Speaker 2 (23:32):
We'll call into the program. Alfonse.

Speaker 3 (23:34):
Know, if you're in trouble, are you alive?

Speaker 2 (23:37):
No.

Speaker 3 (23:37):
The thing is when Alfonso is the guy that posts
the shows to YouTube and everything like that. And so
for the last two weeks. I staided, Goo, go watch
it on YouTube. And I say that because by the
time half the audience here is that it will be
on YouTube. He's going to catch up the last couple
of weeks, you know, if he's able to get home.
And so he's an American citizen now, so I'm pretty
sure Trump will make sure he gets out right, I

(23:58):
don't know so anyway, so I wanted to see if
it impacted the number of live viewers if we stop
posting the podcast, because so we have thousands of people
that listen to the podcast, but if we stop posting
the podcast, do we get more live viewers? And so
right now we're at thirty one, so that doesn't seem
to be happening. So you can watch the show live

(24:19):
at Facebook dot com slash Shrock Innovations. It's not the
same thirty one people the whole hour. They tune in,
they tune out, but you know, so we'll have you know, three,
four or five hundred total people by the end of
the program. But and then of course more over time
on Facebook as people watch the rebroadcast. But I'm just
just curious more people watch like thirty Somebody's like, nah,
this sounds stupid. Just turned it off. Stop talking. Thor

(24:41):
four zero, two, five, five, eight eleven ten is the
number to join us on the program. Dave, help me out,
my friend? How can I help you on compute this today?

Speaker 4 (24:48):
Good morning, So, good morning. I I have just I
want your opinion on something. Right now, I'm running Office
twenty sixteen Home and Spudent, which is that program's going
on ten years old. Now I've started having issues with
like trying to print on letters. Some of my documents
that are one hundred and fifty three pages long, I
want to pull out too and print, and I want

(25:09):
to print the whole it wants to print the whole thing.
And my question for you is, I was thinking of
going to Office twenty twenty four Home. They have that
as a one time buy, and I think from what
I read, you can get security updates, but no program updates.
Correct Office three sixty five, which is ninety nine dollars
a year. I could probably get by with the with

(25:32):
the XL word and PowerPoint just on the twenty twenty four,
and you know, is it worth having the subscription? You know?
And then you're going to get the updates with the
three sixty five too great question.

Speaker 3 (25:42):
This this directly depends. If Office twenty sixteen is rocking
your house right now, it's probably not worth the subscription
to you. So I decided, finally, for the first time
in a long time, to subscribe to Office three sixty
five because I want the AI functions they're introducing. I
want to have the additional AI stuff as it comes out,
as it happens, so that I can evaluate it and

(26:03):
talk about it on the radio. And so before that,
I mean, I've always purchased the standalone licenses. In fact,
that shrock for consumers. We pretty much only sell the
standard licenses. But Microsoft is making it increasingly difficult to
justify and do that. So, for example, they've removed Microsoft
Access from all single use Microsoft Office purchases. The only

(26:24):
way you can get access now is with a subscription,
and most people don't use Access, so most people didn't care.
Then they discontinued Publisher. That's not available even with the
subscription anymore. So Publisher's gone, and so a lot of churches,
especially rely on Publisher to do bulletins and newsletters and stuff.
It's very intuitive, you know, it's a very basic desktop
publishing application without all the bells and whistles that Adobe offers.

(26:48):
So where do we go from here? Most people have
to go to Canva or something like that. So in
your case, Dave, I would probably recommend the standalone purchase.
It's going to save you money over a five year period,
because I think the standale like three hundred something bucks,
it's not bad, and then h one hundred bucks a
year over five years, you're gonna you're gonna spend a
lot more money over five years. And I think unless

(27:09):
you really want those cutting edge AI features that would
come out with those program updates, there's no need.

Speaker 4 (27:15):
Yeah. Mostly I use just a word and I do
PowerPoint stuff Excel very rarely, but yeah, that might be
the best thing. One last thing, I've been appreciate what
you've been saying the last couple of weeks on the
show about uh, when customers come in and even your employees,
you know, discuss what you want your computer to do
for you, so that that you know you can get

(27:36):
it built and put in it what you want. Because
I think some people, especially the ones that go to
the box stores, you know you're going for the price,
and then when you get it home, you don't have
you don't have what you need to do, and so yeah,
and uh, but yeah, I think that's a that's a
good You guys did great. Uh did you get Ryan
to commit to staining and linked yet or not?

Speaker 3 (27:54):
We made him an offer and he very politely declined,
he's gonna he is gonna stay. He's going to be
in the Lincoln Service Center for the month of December,
but then he's barring any you know, continued catastrophe or anything.
He's going to be back in the Des Moines region
in January, which is all right because we have a
very large client potentially onboarding in the Des Moines area

(28:15):
in January and we might need him to head up
a team there, so he has he has a lot
of opportunity, let's put it that way.

Speaker 4 (28:23):
All right, Well, thank you for your time this morning.

Speaker 3 (28:25):
Thank you, David. I appreciate everybody by the way they
called in and gave Ryan a hard time. That was
hilarious to watch people called the Des Moines Service Center.
Elliott's like, why are they yelling at me to keep Ryan?
Like I have He's a junior tech. He's like, what's happening?
Is did something happened to Ryan? Is he not coming back.
I don't know. It was really it was really funny. Everybody.

(28:46):
Everybody had a turf war over Ryan. It was kind
of cute. Four zero, two, five, five, eight, eleven ten.
That's that's a perfect tee off here to our next seve.
We're gonna take a quick break, guys. But just like
Dave said on the line there, sometimes when you go
to the box store, you're shopping based on that price.
And that's a lot of people are going to be
doing when they open up their browsers and their phones
and hit that Cyber Monday special that's going on. You know,

(29:09):
let's be honest, it's going on today. Everybody knows. Now
the best deals are not on Black Friday. The best
deals start on Cyber Monday and go forward into December.
As retailers get increasingly freaked out about not hitting their numbers,
they lower their prices. So what should you avoid on
Cyber Monday. I've got a list of things for you
not to buy on Cyber Monday. When we come back

(29:30):
and compute this, there are.

Speaker 6 (29:32):
Enough unused computers in storage to give every man, woman
and child in the US, and old, outdated and useless
computer system obsolete tablets and smartphones are nearly as bad.
Most people know not to throw them into the landfill
where they leak and contaminate, but it's hard to find
a place to safely recycle electronics. That's why Shrock Innovations
offers free recycling for computers, laptops, phones, tablets, cords, and accessories.

(29:57):
In fact, only monitors and printers have a small recycling fee.
Everything else is free. More importantly, Shock will securely delete
any data from your devices and hard drives before they
are sent to a certified recycling partner, who will then
repeat the wiping process just to be saved. When you
recycle your old technology at Shrock, you know your identity

(30:17):
and privacy are protected and your equipment is being actually
recycled by a certified recycling partner. Shock is proud to
recycle more ewys than we produce annually, making a positive
difference to our economy and ecology. Do your part by
dropping your old gear at any Shrock service center and
be part of the area's largest and most popular technology

(30:39):
recycling program. Wis Shrock Innovations.

Speaker 5 (30:42):
Shock Innovations repair technicians also make house calls, make an
appointment and let us bring our award winning computer support
right to your home or business.

Speaker 6 (30:51):
You would probably rather drink the water at Camp La
June than get another call about the desperate need to
renew your cars expiring warranty.

Speaker 7 (30:59):
Who actually response to those calls.

Speaker 6 (31:01):
Everyone wants to play the warranty game where you pay
money now just in case you need service later that
everyone hopes you won't net or use.

Speaker 7 (31:09):
It's such a waste. It's no different with computers.

Speaker 6 (31:12):
Major manufacturers warranties have more subscript crosses than a Sunday
morning church service.

Speaker 7 (31:18):
Batteries are exempt.

Speaker 6 (31:19):
Hard drives must be completely dead and forget about anything
that they can remotely claim as physical damage. That's why
Shrock warranties are different. When you purchase a modular PC
or a solid state laptop and extend your warranty, we
offer a no risk money back guarantee. If you need
the warranty, you will be thrilled to have it if
you don't use it, and we refund your money automatically

(31:40):
every time.

Speaker 7 (31:41):
That's right.

Speaker 6 (31:42):
We are so confident in the quality of our products
that our extended warranties are refundable. Many Shock customers use
their refunds to purchase another warranty or pocket the savings
and move on. We all know you'll need it to
cover that expiring car warranty anyway. Shocks refundable extended warranties
just another way. The Shrock Innovations Computer Company makes your

(32:03):
computer work for you.

Speaker 3 (32:12):
All righty folks, welcome back into compute this. My name's
Thor schrock On, the owner of the Schrock Innovations Computer Company.
Four zero two five five eight eleven ten is the
number to join us on the program. If you are
outside of the metro area, you can reach us eight
eight eight two five zero two zero nine to one. Also,
you can watch the show live Facebook dot com slash
Schrock Innovations with thirty four of your closest friends right now.

(32:34):
Good stuff there, all right, crazy stuff, guys.

Speaker 2 (32:37):
You know.

Speaker 3 (32:40):
What I'm experiencing in the market right now is especially locally,
we have a lot more customers than we had last year,
like a lot more. And it's it's not just me.
I mean, it's like all the service centers. It's not
just local to Omaha. Omaha has some extra things happening.
By the way, Omaha's turn around times are back to
normal now. So you can drop off your computer at

(33:01):
Omaha and expect a very reasonable turnaround time, so everything
is back in order there. We added a lot of
extra staff and that really really made the difference. But
all the service centers are seeing higher levels of work.
And case in point, the Lincoln Service Center, even with
a flood a reconstruction that was going on all month,

(33:21):
being closed four days of the month on Sundays and
closing at six pm every night. So in essence, you know,
each week we lost a business day essentially, or business
day and a half almost essentially, we were still up
twenty percent year over year in that service center. So
it's it is absolutely phenomenal the amount of volume that

(33:42):
is pumping into small local businesses in Nebraska and Iowa.
And then I heard a report on Fox this morning
that online sales for Black Friday were up nine point
seven percent. I mean, oh my gosh, if online sales
are up that much, and maybe you're going to help
out by going to Shock Innovations dot com, especially in

(34:03):
Lincoln today and you know, buying a holiday specially before
we have to raise the fricking price because of the memory.
Maybe you got the the HS twenty twenty five coupon code,
and you want to burn that sucker before the end
of the day here when it expires. But I digress.
Whatever your reason for shopping online or shopping in person,
or shopping at a small business versus at a big
box store. You know, the Papillion area canceled their tree

(34:24):
lighting because of the snowstorm. And I know there are
small businesses down there that literally they bought a literal
truckload of hot cocoa to serve to people. What do
you do with a truck of hot cocoa if you
can't serve it to people because the tree lighting is canceled.
They lit the tree anyway that's lit, you can come
see it anytime.

Speaker 2 (34:42):
I don't know.

Speaker 3 (34:42):
Do you water the lawn, get some elves, go around
door to door, give it away caroling?

Speaker 2 (34:49):
I don't know.

Speaker 3 (34:49):
So one of the things that a lot of people
are going to are going to do today tomorrow the
next day, is, especially when it's this cold and snowy out,
you're going to grab your phones and you're gonna do
some cyber Monday shopping. There's a lot of deals out there.
The deals are actually better than they were on Black Friday.
Do you notice that nobody was open on Thanksgiving? Isn't
that refreshing? Everybody did Black Friday on Friday, And it's

(35:10):
because Black Friday doesn't matter anymore because so much is
online now that it's Cyber Monday that matters. And so
now when you go online to do the shopping, you're
going to be confronted with basically there's clickbait to get
you in. So there's usually some really just like it
was back in the day for Black Friday, you get
I remember going out buying the newspaper on Thanksgiving morning,

(35:30):
not because we wanted to read the important news of
the Thanksgiving weekend holiday, but because we wanted the ads.
We wanted to see what was on Black Friday special.
Where were we going to go the next morning at
four thirty in the morning to get in line and
be frozen little popsicles while we waited to get something that,
you know, you know that we couldn't otherwise afford to buy.
You know, that was that was just how it was

(35:51):
for my family back in the day. It was you know,
if I wanted a new toolbox for Christmas, my wife
would get up at four thirty in the morning and
go to Seers back in the day and wait in
line to get the Black Friday toolbox for one hundred
and fifty dollars off and try to get that doorbuster.
You know, that's just how it was. Now it's not
like that anymore, but the concepts still work. So you're
gonna get emails and it's gonna be like Amazon Fire

(36:13):
Tablet for only twenty nine to ninety nine, or it's
gonna be Lenovo laptop refurbished one thirty nine, it's gonna
be Huawei Huawei Devices seventy nine cents Temu. You know
you're gonna see these things coming into your inbox if
you haven't already, You're going to see a lot of advertisements.

(36:34):
I want to caution you about some very specific things
that you should avoid buying on Black Friday. Most of
them are the clickbait, the link bait stuff that are
going to get you in. What I would suggest that
you do, decide ideally what you would like to buy
for people before you open the phone, before you get
on the browser. If you want a gaming computer, for example,

(36:55):
for somebody for Christmas, decide kind of what your budget
is for a gaming computer, and then go look at
the available gaming computers to see which one offers the
best mix of features that fit your budget. We do
this all the time. That's one of the reasons why
the Lincoln Service Center met its goal last month is
because we had a lot of customers that came in
to buy computers that were not stock, intrepid, endeavor off

(37:19):
the shelf, venture, holiday special even computers. Hey, I want
something with a dedicated graphics card for gaming. Okay, we
can do that for you. And then we'd find one
that normally is three grand and we get it for
eighteen hundred or twenty four hundred dollars. Because we know
the suppliers to call, and we know what to ask
for and what specials and what inventory is getting changed out.
We just know the industry, so we're able to get

(37:39):
those deals, those one off deals that you just aren't
going to find at a box store or Cyber Monday
kind of thing. So when you go to cyber Monday,
watch out for really really cheap tablets, especially Android tablets.
Watch out for really cheap iPads. They're usually previous generation iPads.
They're old iPads. They usually have small amounts of storage,
and they have older technology watch out for laptops. The

(38:03):
laptops that any any laptop that comes in under three
hundred dollars is usually trouble. It's usually trouble. Even even
the a sous models that we buy for five, six,
seven hundred dollars that we have to upgrade to sell
in our service centers, like the Venture or excuse me,
like the Galant and the Intrepid and the Resolute. Even
those models when we buy them, they have garbage hard

(38:24):
drives and garbage memory that we have to remove. We
have customers all the time. I can get this exact
same laptop with the mart for two hundred dollars less.
Why would not buy it there?

Speaker 2 (38:33):
Huh?

Speaker 3 (38:34):
Maybe I'll buy it there and bring it into you
and you can do the data transfer in the like. Okay,
we could do that. You won't have a warranty and
you know you you won't have a fast hard drive
or fast memory or anything like that. But okay, you
know you could do that. Save save the money up front,
cut your nose to spite your face. You could do that.
So be careful when you're shopping for the for the

(38:54):
tech deals. A lot of robot vacuums. I've seen a
lot of a lot of off brand robot vacuums, like
Chinese knockoff rumbas essentially that that are out that are
you know, one hundred and fifty two hundred dollars off.
In fact, the Chinese government actually just issued a warning,
a bubble warning for Chinese industry, warning other companies in

(39:15):
China that there is a humanoid robot glut on the
marketplace because Elon's about to launch Optimists, and there's all
kinds of optimism, optimism about optimism about what it's going
to be able to do. Is it going to be
able to do healthcare jobs, Is it going to be
able to do auto manufacturing? Is it going to be
able to make chips? You know, it's not going to

(39:37):
be a replacement. It's like the Star Wars future, right,
there's a droid in every ship with helping every pilot,
but you still need the pilot, you know. So it's
kind of like that. Well, they should a warning saying
there's a glut of companies on the market making the
exact same robot tech, so this is not going to
end well. And when the Communist government of China issues
a bubble alert for Chinese economy stuff. You know, something's

(39:58):
going on. So any kind of you know, robotic toys
things like that, especially really really cheap ones. Just watch
out for them, guys. They're usually junk. They're not going
to last more than a year. They look really pretty
when you get them up under the tree, but they
just lead to disappointment in tears. Trust me, I've tried it.

Speaker 2 (40:15):
You know.

Speaker 3 (40:15):
Early on I wanted to get the great deals. Hey,
maybe I could buy these and resell them in the
service center. So we buy five or six of them
on Black Friday Special and we get them and they're
just junk. They're junk that if we would sell them
to a customer, that customer would come back within a
year and be angry to our face that why we
sold them such junk. So be real careful with your

(40:37):
cyber Monday purchases for zero, two, five, five, eight, eleven ten, Ray,
welcome to the program. How can I help you on
compute this?

Speaker 8 (40:51):
I ordered your special right when they came online. Okay,
I said order, and this is like one third and
I walked in there with two more much money, and
so I had you guys, didn't make change. I ended
up putting it on credit cards and so anyhow, I
was up there and you had the twenty seven inch
the screens and stuff, and so I was to order

(41:12):
it and everything. They said that she would tell me
that I went to the desktop because I wanted to
get everything better on it and stuff like that. The
laptop just looked a little bit small for a thirteen
year old, so I said, well, get on the desktop.
When they had and I measured the screens across there,
she said, well, it didn't come with one, so I

(41:33):
was going between the twenty four and the twenty seventh.
So I went ahead in order the twenty seventh I screen,
and then we went back there and I came back
later with I just decided to put on my credit card.
So I put on my credit card and stuff, and
then she said, well, they said they had me talk
with Josh. Back into the Josh goes, well, it comes

(41:53):
with the twenty step. It comes with the the twenty four, yeah,
and then upgraded it to the twenty seven. I go, well,
I'll go ahead and take the twenty seven. Then too.
Weird thing was I took the tape measure when you're
standing right next to me, and I missed the diagonal.
I'm going there. Yeah, the twenty seven is only a
quarter inch longer than the twenty four, was it, But

(42:15):
I don't know how they know I'm gonna get it
underneath the depths underneath the China hych So.

Speaker 3 (42:19):
Well, the end of the twenty four is actually twenty
three point eight, so yeah, they just call it a
twenty four, and the twenty seven is like a twenty
six point eight, So yeah, it's away. It's I don't know.
If it was a dating service, they would be there'd
be a filter on them, you know.

Speaker 8 (42:40):
Oh anyhow, I hadn't heard. I went ahead, and so
just go ahead, and he said it came with the
twenty four, and you can upgrade to the twenty seven,
keep the twenty seven. The screen will come in the abbey.
I've got somebody's got to compute with like five screens
on it.

Speaker 3 (42:55):
You can run two screens, three, you can run three
screens natively on that computer.

Speaker 8 (42:59):
Oh okay. Anyhow, I haven't heard back from on the
process to being made stuff on that or anything, so I.

Speaker 3 (43:08):
Can check on that right now for you. Actually, because
I know my OPS manager he just got back from
vacation and he went through, and he said, okay, we're
we're making sure all these orders are in order. We're
supposed to be building these in chronological order, guys, but
instead you're just building him in whatever order you seem
to pick up the paper. And that's not good. So
he whipped everybody into shape and got him back in order.

Speaker 2 (43:26):
Here.

Speaker 3 (43:26):
So let me see, I'm looking for Ray. I don't
want to make you say your last name on the radio, Ray,
so well.

Speaker 8 (43:32):
It's okay you it can pronounce it right, you'd be great.

Speaker 3 (43:38):
All right, I'll tell you what, Ray, I'll look into
this for you. I'm looking down the list here, and
there's just too many people on the list. There's like,
there's like three hundred people almost on this list already.
So let me, uh, there's not quite three hundred, about
two two twenty somewhere in there. But let me let
me look this over and and I'll and I can
get an update for you here today.

Speaker 5 (43:57):
Ray.

Speaker 3 (43:57):
I'll make sure that the Pavillion Service Center gives you
a call with an update.

Speaker 8 (44:00):
Well, thank you. I'll be working today, but you just
go ahead and leave the techn and go on my
phone there. That'll be find you.

Speaker 3 (44:05):
All right. Sounds good Ray, thank you for the call.
I appreciate it. Okay, bye bye four zero two, five, five, eight,
eleven ten Winston, Welcome to the program. How can I
help you on compute this?

Speaker 9 (44:17):
Hi? Thor?

Speaker 3 (44:17):
Hey Winston, how's it going going good?

Speaker 8 (44:20):
Hey?

Speaker 9 (44:21):
So you know I've got the twenty twenty four Holiday
Special laptop, and so what do I need to I'm
going to hook up two monitors to that do I
just need an HDMI Y cable.

Speaker 3 (44:36):
So if you have the twenty twenty four Holiday Special,
that board will support two monitors natively, so you don't
need a splitter cable or anything. You'll hook up one
monitor with HDMI, and I believe that that board also
had a DisplayPort. DisplayPort. Is this superior connection? It's better
than HDMI. So you'll hook up another. Yeah, you'll hook
up one with DisplayPort and you'll hook up one with HDMI.

Speaker 9 (45:00):
Sally has two HDMI ports. The one's called a DisplayPort.

Speaker 3 (45:03):
Well, displayport's a physically different port than an HDMI port,
so it's a it is it is a different type
of cable, that's correct. So if your monitor does not
have a DisplayPort option, you might need to get an
adapter they're like nineteen dollars on Amazon, though it's not
a big deal. You can get one that goes from
from HDMI to DisplayPort, for example. But the reason DisplayPort
is better is it allows you to put out a

(45:24):
higher resolution at a higher hurtz rate. So if one
of your two monitors is a better quality monitor, that's
the one you want to hook up on DisplayPort.

Speaker 9 (45:33):
Fantastic. All right, Well that answers like, hey, my question,
so thank you very much.

Speaker 3 (45:38):
Hey, no problem, Winston. Thanks for the call. I appreciate
you listening, and thanks for the audio checks. I do
appreciate that. At Facebook dot com slash Shraw Innovations. All right,
going to take our final break, guys, when we come
back here, I suppose I should explain why what the
holiday special actually is for those of you who are
new listening to the program, because everyone's like, this holiday
special thing sounds pretty good. But you know, as long

(45:58):
as you, you know, get the right monitor, you know,
it sounds like it's a pretty good deal. And Ray
got a heck of a deal in that monitor. He
got the four K monitor for like one hundred and
seventy dollars. We had a new employee that was that
kind of misquoted a couple of things. But it's all better,
it's all good. You know, we stand behind what we quote.
So Ray got a great deal. Uh So that's probably
why his order got Like wait a minute, somebody was

(46:20):
reviewing that order, like what the heck is this is?

Speaker 2 (46:23):
Ray? Your uncle? Is this uncle?

Speaker 3 (46:25):
Ray?

Speaker 2 (46:25):
Like what?

Speaker 3 (46:27):
So we're gonna take a quick break. When we come back,
we're gonna tell you just briefly what the holiday special is,
why it's and why it's great, everything like that. Then
I have a question for you. I was at high
V the other day and I was checking out, and
you know, there's the self checkout, which I usually just
go to the self checkout anymore because that's the way
the inflated world works. Now you don't even get a
checker anymore. But then there was this this wonderful, like

(46:47):
older woman who was standing at the at the you know,
lane number one. She had nothing to do, and she
was just looking at me, and I'm like, I feel
like I'm choosing the computer over her at this point,
over the human, and so I'm like, you know what,
I'm gonna go let And she was so nice and
so polite, and then at the end she just asked
me if I wanted to round up my purchase for charity. Now,

(47:09):
this is the same thing that pops up on the
screen at HIV that I always hit no on. Don't
even read the messages. I don't care what the charity
isn't here, No no, no, I know the game no
no no. But then she said it, and I immediately
automatically said no. And then I looked at this woman
and I felt guilty. I felt so guilty, like I
didn't care about the hungry children or something, and so

(47:31):
I did end up rounding up. So I'm gonna tell
you that story when we come back, and I want
to ask do you round up?

Speaker 2 (47:37):
Don't?

Speaker 3 (47:37):
Do you guys round up when you go to the
grocery store. We have tipflation. But now they want you
to round up too, for whatever charity you're helping that day.
We'll talk about it coming up next on Compute This.

Speaker 6 (47:45):
Computer problems usually don't just suddenly happen. Most failures usually
start out as small issues with few or no symptoms.
Over time, they grow into error messages, blue screens, and
other problems that can be costly to fix.

Speaker 7 (47:59):
Rock innovations.

Speaker 6 (48:00):
By annual preventative maintenance checkup catches those small problems now
before they can metastasize and become.

Speaker 7 (48:06):
Tomorrow's costly repairs.

Speaker 6 (48:07):
During the maintenance checkup, our experienced technicians per form up
to eight hours of tests, checks, automated repairs, and optimizations
that keep your computer at peak efficiency while identifying potential
issues while you still have options about how to handle them.
When your computer gets its first check up, it can
see up to its twenty five percent performance improvement and

(48:28):
leaves our service center cleaned, sanitized, and running better than
the day you bought it. Just About every complex device
requires maintenance. Your computer is no different, especially considering the
valuable information that passes through it every day. If you
have not had your computer maintenance in the past six months,
you are overdue. Stop in or call any of our
service centers to arrange a free pickup to.

Speaker 7 (48:50):
Ensure your computer continues to work for you.

Speaker 5 (48:53):
Update all of your third party apps on your computer
with secure Opdator. It keeps all your apps running smoothly
and helps block viruses. Download it for free today at
secure update dot com.

Speaker 6 (49:04):
Have you noticed that almost every piece of technology seems
to do its best to be disposable. Every day people
talk their phones, tablets, and other electronic devices because they
can't be repaired. Manufacturers have engineered their products to fail
on a schedule so they can extract more money out
of your family budget automatically every year or so.

Speaker 7 (49:25):
But what if it didn't have to be that way.

Speaker 6 (49:27):
What if you could get the performance of today's fastest
computers with the expansion and upgrade options you used to enjoy.
You just described Shrocks modular desktop computers. Having the right
tool for the job is important, and Shock's modular desktop
pieces packed the performance and flexibility to handle your computing needs,
from just checking the email to running a complex business.

(49:49):
Modular desktops are engineered to be easily repaired with widely
available industry standard parts. Every component is selected intentionally to
give you years of upgrade and repair options. It is
not uncommon for a Shock customer to be using the
same computer for a decade after they bought it. Modular
PCs are the most popular custom computers in the Midwest

(50:09):
for a reason. When you are ready for your next computer,
stop in to check out the modular lifestyle or shop
online at truck Innovations dot Com.

Speaker 3 (50:18):
Alrighty folks, welcome back in final segment of the program.
Thanks for sticking with us today on Compute This. I
hope I didn't ramble on too much about stupid stuff,
but eah, yeah, it's what the aftershock is for, and
we're doing one this week' See. I have so much
aftershock built up in my system that it's leaking out

(50:40):
into the program. And that was the whole point of
the aftershock to begin with, to give me an outlet
so I could keep Compute This pure and clean, so
that people didn't have to listen to extraneous football or
political stuff in the in the middle of the program.
You know, no one, no one's given me three million
dollars a year to get to do the aftershock, you know.
And if I came back and said, now I want
seven million because that's what Miami will give me to

(51:01):
do the aftershock, and then you know, take your little
uncle too, you know, it's like, no, yeah, no, nobody
says that to me. They just say, hey, I want
an aftershock, and they expect it, so I give it
because you know, I'm just I'm just I'm a good light.
I'm loyal, like that harbor. Good like that? Four zero, two, five, five,
eight eleven ten. All right, so real quick. The Holiday Special, guys,

(51:23):
is a sale that we do every year. The Holiday
Special is a laptop and a desktop. We do one
of each. This year. Both the laptop and the desktop
have their own supply chain challenges. The laptop, I was
able to secure eight more laptops eight. We were sold
out on Monday, and I was able to get eight more.
That's kind of how it's going this sale. We're gonna

(51:43):
We're getting three here, five there, eight there. We're just
buying whatever inventory is on the market because it's gone.
The Holiday Special desktop memory prices have gone up three
hundred percent. So do we just call the sale and
say we can't build anymore because we're losing too much money?
Do we raise the price? We still have a supply
of memory that we can burn through. So I would

(52:04):
encourage you to not procrastinate. If you're thinking about a
Holiday Special laptop or desktop, you can come on in
and purchase those. You can buy them online at Shrock
Innovations dot com. We still accept checks, we still accept cash.
Somebody tried to offer to pay me in gold bullion
and Lincoln the other day. Gold's kind of parabolic right now.
I wasn't apposed to the idea, but you know, I
don't have a coin fractional cutter, you know, like cut

(52:24):
that last gold coin down for change. You know, I
just I don't have that. My scissors weren't going to
work for that. But anyway, so I met hive and
the elderly woman running the checkout asked me if I want,
She says, would you like to round up two cents
to feed the hungry and the homeless? And I said no,
And then literally after I said no, automatically what she

(52:48):
said played through my ears, actually into my brain. Do
you want to round up two cents to feed hungry people?
You capitalist pig?

Speaker 2 (52:57):
You know?

Speaker 3 (52:58):
Like she literally he asked me for two cents, like
two pennies, And I said no, here ba humbug Like no.
I was like, did you just ask me for two cents?
And I said no, I'll say I'm so sorry. Yes,
I will round up to two cents, sixty eight cents
off the table. Nope, too much, too much? I heard
the price of Thanksgiving is down this year, but two cents,

(53:22):
I mean, what kind of a jerk? Says no to
two cents, right, So do you guys round up with
the grocery? Do you guys do that or do you
just like no you, I'll donate my money where I.

Speaker 2 (53:31):
Want to donate it.

Speaker 3 (53:32):
Today's winner twenty five dollars Shock Innovations gift certificate is Dave.
Congratulations Dave. We'll have Brook get to that into your
Shock account on Monday. Stay tuned for the aftershock at
Facebook dot com slash shrowk Innovations, and we'll see you
next weekend for another edition of Compute This