Compute This 12-14-2025

Episode Transcript

Speaker 1 (00:02):
Shrock Innovations presents the midwest number one independent computer repair
company with service centers and Lincoln paal Maha a billion
des moines and across the country via the Shrock Desk.
This is Compute This.

Speaker 2 (00:18):
Good morning, folks, and welcome in to Compute this.

Speaker 3 (00:21):
My name is Thor Schrock. I'm the owner of the
Shrock Innovations computer company. Numbers to join us on the
program today. If you'd like to be a part of
the show, ask a question, make a comment, we'll put
you in the drawing for a twenty five dollars Shrock
Innovations gift certificate. It's super easy actually for zero two, five, five,
eight eleven ten. You can call if you're outside of

(00:41):
the metro area. We'll pick up the cost of the
call for you. Eight eight eight two five zero two
zero nine one eight eight eight two five zero two
zero nine to one. Now we are also broadcasting live
at Facebook dot com slash Shrock Innovations. You can pick
up the show there. You can watch your radio if
you prefer to do that. It can be it can

(01:04):
be interesting, can be nice. You know, we've got we
got a little bit of a I don't know a
little bit of a Shrockville community going on over there.

Speaker 2 (01:11):
It's been a crazy week in the service centers.

Speaker 4 (01:13):
Guys.

Speaker 2 (01:14):
At this time of year is always crazy for us.

Speaker 3 (01:15):
November is usually our busiest month of the year, honestly,
and then December is kind of like the the last
minute shopping season. So we've had a lot of people
coming in. You know, I need a holiday special. Can
you get it before Christmas? It's getting real tough to
promise that, you know if in fact, it's getting real
tough to promise that we can get you one at
all because quantities are dwindling down.

Speaker 2 (01:35):
We're going to talk about that a bit on the program.

Speaker 3 (01:37):
Here we're down to twenty five units in one case,
so it's it's getting pretty tight. But last week on
the show, if you missed the show last week, it
is available at Shrockinnovations dot com. You can also watch
it on YouTube. You can watch it on Facebook, Rumble.
Wherever you decide to watch your podcast or listen to
your radio stuff, we are there for you. Of of course,
iHeartRadio dot com as well. Last week on the program,

(01:58):
we will warned you about the additional kind of We
had more information last week on what was going on
with the memory market. The big warning last week was
it's not confined to memory. We're going to see the
same price increases and shortages in solid state hard drives
coming up as well, So we kind of warned you
that that was coming if you're thinking about I talked

(02:19):
to Kevin over at time Tech, who is our rep
over there that helps us get our drives basically, and
he told me that we're going to see a lot
of pressure, especially in the larger capacities two terabytes, four terabytes,
and now of course eight terabyte SSDs. Those are going
to become very hard to get and they're going to
become very very expensive. Some of it might bleed down

(02:40):
into the one terabyte range, but for the majority of
people who are doing two fifty six is five twelves
things like that, it's not going to be at the
end of the world. So that's what most new computers
come with, so we took some solace in that. However,
what that does mean is if you're thinking about doing
an upgrade or buying a larger capacity drive, you should
really try to I asked that decision, whether you're buying

(03:01):
from shock or from anywhere else. If you're buying on
Amazon or new Egg, you should get that drive earlier
rather than procrastinating for later. You will definitely pay more
if you wait longer, and the longer you wait, the
more you will pay. We do have some additional information
on this today we're going to share with you as well.

Speaker 2 (03:17):
Now.

Speaker 3 (03:17):
Also last week we shared a bunch of technologies with
you that didn't make it through twenty twenty five. And
it was kind of funny because most of them on
the list were like things that no one has ever
used before that that's why it died.

Speaker 2 (03:28):
Nobody was using it.

Speaker 3 (03:29):
There were a few on there though, that a lot
of people did use, and it was kind of oh,
that's gone, you know, things like AOL dial up, and
you kind of made you a little sad that. Like
number one, it made you sad that somebody was still
using dial up somewhere. Number two, it made you sad
because you know, there's no more dial up anymore.

Speaker 5 (03:44):
You know.

Speaker 3 (03:44):
It's kind of one of those rites of passage for
us gen xers, you know that got exposed to that technology.

Speaker 2 (03:50):
It's kind of kind of weird.

Speaker 3 (03:51):
Gen X people were around before the technology, so in
our formative years, I still had the kangaroo shoes. I
don't know if you guys remember the kangarooh They had
a pouch on the side of the shoe, and the
pouch was there is a bellcrow pouch and it was
just large enough to hold a quarter. And this quarter
pouch was so that your mom could give you a quarter,
so that if you needed to call, you could go

(04:11):
to a payphone and put a quarter in it and
call mom. And so that, yeah, I mean that's how
I grew up, Like that was it, right, And then
we all got exposed to all this amazing new technology
when the Internet was born essentially, and email and things
like that, and all these new things that no one
knew what they were going to do, how they were
going to change the world in a lot of ways.
It's kind of like AI right now, where it's this

(04:33):
beautiful new technology and it has so much potential and
there's so many uses that you know, probably the way
that it's going to impact us the most, no one
has thought of yet. You know, it's it's gonna be
one of those weird things that we just have to
experience it being live. There's gonna be people who were
born before AI and there's gonna be people who were
alive and aware and aware during the advent of AI,

(04:54):
and then there's the people who grew who grew up
in the post AI world.

Speaker 2 (04:56):
So it's kind of like that for Gen xers.

Speaker 3 (04:58):
You know, we're exposed to this technology, but you know,
some of it died in twenty twenty five.

Speaker 2 (05:03):
It was kind of sad.

Speaker 3 (05:05):
Also, there was the surprising game console, the Next Cube.
I actually hide the Children's Ears. I actually got one
of these from my daughter for Christmas. I learned about
this on the show actually doing research for the program.
It actually outsold the Sony PlayStation on Black Friday and
Cyber Monday. Essentially, if the connect and the we got
together and had a baby, it's the next The next playground.

(05:29):
The next playground is you're the controller. Your body is
the controller. It has just a basic camera. It's not
a big giant connecty looking thing, but it watches what
you do and then you become the control. If you
want to if you want to play fruit slice, you
swing your sword, you swing your arm, it slices the fruit.
You know, it's it's that kind of game. You want
to go bowling, you bowl, you want to shoot baskets.
You shoot baskets, and you know it. It gets the

(05:51):
kids up off the couch and gets them moving a
little bit. And my daughter is one who will jump
around and dance around. There's dance games and things and
you can you can dance, and your character on the
screen will dance to the music as well. And I thought,
you know, maybe maybe this will get her up off
the couch a little bit, get her a little more
you know, interactive with a couple of things rather than
just you know, chilling on the iPad, you know, when
she's during her downtime. So we'll see what comes of it.

(06:11):
I will report back. I did have to buy the
subscription package for it as well, for fifty bucks. But
you know, for those of you who are into any
kind of gaming now, I mean you pretty much know
that fifty dollars is kind of the price of admission
for an annual pass, that's actually not too bad. You know,
if you're buying Xbox, for example, how many moms, dads,
grandma's and grandpa's out there are getting Xbox gift cards
for Christmas for you know, kids or grandkids right now

(06:33):
so they can buy their annual pass. You know that's
that's what happens right now. Four zero, two, five, five,
eight eleven, ten is the number to join us on
the program. Coming up on the show today, I did
mention we have some additional clarity on the memory and
SSD shortage that's hitting the market.

Speaker 2 (06:47):
We're going to talk to you about that a little bit.

Speaker 3 (06:50):
You might remember I bought a set of earbuds from
Samsung specifically to try out a live translation function. Didn't
work that great, honestly, but now live trans is rolling
out for all Android users. We're going to tell you
how you can try it out. Coming up on the
program today. The holiday specials are flying off the shelves.

Speaker 2 (07:08):
Guys. It's almost done here. I mean, it can't.

Speaker 3 (07:11):
It's hard to say this, but I mean we're already
midway through December here. We have twenty four desktops left,
and we have like, I don't know, something like eighteen
laptops left, something like that. So it's definitely something for
you to take notice of if you're interested in the
holiday special once they are gone this year, guys, typically

(07:31):
you can buy them after the sale, you know, during
the holiday special sale, we sell them at cost. Cost
has changed guys, we're actually selling through our old new stock.
We have a lot of memory and things that we
purchase before the price increases, so we're selling through a
lot of that. Once that's gone, there's just no way
we can sell the Holiday Special at the price we're

(07:52):
selling it.

Speaker 2 (07:52):
There's just no way.

Speaker 3 (07:54):
Specifically, the memory prices memory for the thirty two gigs
a RAM that come in the Holiday Special, it went
from seventy five dollars cost to like two hundred dollars
cost for one stick of ram. Once one thirty two
gig stick of ram, it's it's just stupid. So when
it's gone, it's gone this year, and then of course
we'll sell them after the fact, but it's not going
to be the typical Oh it's a couple hundred dollars more,

(08:16):
it's going to be like five hundred dollars more.

Speaker 2 (08:18):
It's it's going to be more expensive.

Speaker 3 (08:19):
So it's just something to keep in mind if you're
thinking about a holiday specially, you don't want to procrastinate that. Also,
there are three secret things when you're buying a computer
from Shock. There are three things that every single technician
in that service center is desperately hoping that you choose
to add to your order not because it's better for them,

(08:42):
but because it's better for you, and they've seen what
happens if you don't. But people being people, will be frugal,
trying to be frugal and cut their nose to spite
their face sometimes. So I'm going to share with you
the three secret things that every Shock employee wishes you'd
put on your new computer, whether you buy it from
SH or somebody else. So that's kind of an interesting
thing we're gonna we're gonna touch on the program today

(09:04):
as well. For zero two, five, five, eight eleven ten.
Let's jump into the memory shortage SSD situation real quick.
Right off the top, memory prices are going parabolic. You
can there is evidence everywhere of that. You can see
it on you know, people are buying memory on Facebook
marketplace right now because they're trying to find used RAM

(09:24):
from people that are willing that are thinking, hey, it's
a great deal. I bought this stick of Ram for
like fifty bucks, and I can sell it for one
hundred and fifty. Now that's a great deal, whereas the
new sticks of Ram are like two hundred. So everybody
is trying to to find that the little you know,
honey hoole of memory that exists out there somewhere. This
is what happened. We've got some new details on how

(09:44):
this actually came about. We all, you know, it's a
common knowledge that that open Ai did this. Uh, they're
buying all the memory in the market, and when you
buy all the memory in the market, you create shortages.
And when there are shortages, prices go up. That's just
how it is, and it's going to take time for
new production to come online.

Speaker 2 (10:02):
But it's way worse than that.

Speaker 3 (10:04):
So what open Ai did is they were there's only
two manufacturers of memory chips aside from Micron, but who
now doesn't make memory anymore. There are two manufacturers. There's
Samsung and there's Heinex. Micron is the only US manufacturer
and they have stopped making consumer products. So these two companies,
Samsung and Heinex, were both separately negotiating with open Ai,

(10:28):
and they had NDAs, so neither company knew that the
other was negotiating with open Ai, and each of them
honestly probably believed they were the only one negotiating with
open Ai because the negotiation was ridiculous, open Ai, what
is the amount of memory you can annually produce in
a year?

Speaker 2 (10:48):
All we can produce this much memory?

Speaker 3 (10:50):
Oh interesting, Great, we would like to contract for forty
percent of whatever it is that you can manage to
produce in a year. So we're not going to talk
about how much you can make. We're just gonna say
however much you can make, however, however hard you can push,
however fast you can manufacture, however many move factories you've

(11:11):
opened up anywhere in the world. Next year, we want
to buy forty percent of all the memory that you produce.
Deal and Samsung says hot Diggity deal. And separately, and
unbeknownst to the other party, Heinez says, hot Diggity Deal,
Let's go, And just like that, open Ai and two
separate deals now owns forty percent of the world's memory market. Now,

(11:38):
this is where it gets a little fuzzy. This is
where we venture into what might be considered you Aftershockland,
what happened with Micron, This would seem to be a
shake and baked deal. You're a US manufacturer who specifically
makes crucial the memory and storage products that are designed
for gamers and consumers, and now forty of the memory

(12:02):
market is gone, and the prices that you can charge
for the goods you're making have doubled. I mean, it
seems like you're gonna make twice as much money doing
the same thing you did before. Right, that's what it
would seem to be, right.

Speaker 2 (12:17):
Now.

Speaker 3 (12:17):
I don't have any data to back this up, but
this is just my thought here. There was an NDA
in place, so we did not know that open ai
was negotiating with Heinex or Samsung, who's the third manufacturer
of memory in the world, and why wouldn't they be
negotiating with them too, Right, So let's just say for

(12:40):
the sake of polite discussion, open ai was talking to Micron,
the makers of Crucial, saying we want to buy forty
percent of whatever it is you can produce. And you know,
Crucial is making all kinds of stuff. They're making storage products.
Open ai is buying storage, but they're not buying storage
like they're buying memory.

Speaker 2 (13:02):
So what if.

Speaker 3 (13:06):
Micron said we're gonna stop making consumer stuff and only
make server grade memory. We're only gonna make memory designed
for what open ai wants to do. Now, if open
ai is coming along saying we want to buy forty
percent of anything, the full amount you can produce. If

(13:26):
you are Micron and you make this decision, you have
just increased the base of what you can produce. So yes,
you might have been able to sell it to consumers,
or you might not have been. But here you have
a bird in the hand. Forty percent. We want forty
percent of the largest possible number we can put on
the table. That's what we want. And to do that,

(13:47):
we have to kill Micron, or we have to kill Crucial,
the brand that sells to consumers. And it makes a
lot of sense when you think about it, Like the
press conference where they talked about how they were laying
off all the staff, all the marketing, all the sales,
all the productions. That makes the consumer memory like they're
all gone. But then they in the press release they're like,
this brand is amazing. This brand serves all a wide

(14:09):
variety of people. We love it. You know, if it
was so such a great thing, why are you killing it?
Unless maybe some day they're thinking they might bring it back,
maybe someday down the road, But right now, my guess
is they want forty percent of the largest denominator in
that fraction that they can they can determine that they
can make, and then they're going to sell that to

(14:30):
open AI. That'd be my guess. So or they're in
some kind of contract negotiations to do that.

Speaker 2 (14:36):
So whatever the.

Speaker 3 (14:36):
Case might be, it could be that Samsung or Hi
Neex is saying, hey, Micron, we can sell forty percent.
You know, why don't you make as much as you
can and sell it to us and we'll sell it
to open AI. I mean, it could be something you
know that that crazy who knows? But what this, what
this means with certainty, is that the amount of memory
in the market is currently dropped because Micron stopped making

(14:57):
it and open ai about forty percent of what everybody
else was making. So now if you want to buy
consumer memory, it's not just that the price is high.
When I called Kevin at Time Tech and said, Kevin, hey,
I need to buy memory for holiday specials. I need
thirty two gig sticks of DDR five, and uh yeah,
let's go, what do you got?

Speaker 2 (15:14):
What's the current pricing?

Speaker 3 (15:16):
And he comes back and he says, a current stick
of thirty two gig DDR five is two hundred and
eighty six dollars up from seventy five. That's wholesale pricing, guys,
that's not retail. That's what Shock pays up from seventy five.
And we have fifty you can buy. How many would

(15:40):
you like, mister Shrock. You can have any number you
want between zero and fifty. How many holiday specials are
we building, guys? One hundred and fifty? That's typical for
a holiday season for us. We sell out every year,
And yeah we didn't. We'd never assume we're going to
sell out. We don't buy the full one fifty and one.
I wish I would have in one contract buy but

(16:02):
you know, we bought like seventy five eighty sticks, you know,
and say, okay, we're good. We got the displays, belt,
we got the new the initial builds done. Everything's going good.

Speaker 4 (16:10):
Now.

Speaker 3 (16:10):
I'm wishing I would have bought a lot more because
I had to pay two hundred and sixty eight dollars
two hundred and eighty six dollars, two hundred and eighty
six dollars a stick for thirty two gig memory, and
the two weeks before that it was like two seventy
or two sixty. So it's still going up. Guys, it's
still going up because it's in shortage. Solid state drives
are going to be next. We're already stocking up ahead

(16:31):
of schedule on these. I had a couple of the
guys that I consult with saying thor, what are you
doing about these crazy memory prices? And I'm like, I'm
buying solid state hard drives, and like that makes no sense,
Like their next. You can't do anything about the memory prices.
You're behind the eight ball on it. You just got
to raise your prices. Hard drives are next. Get ahead
of the curve. Buy them now so that you can
take market share by selling them at a lower rate

(16:53):
than your competitors when they're forced to sell them for
higher This is going to translate to PC prices eventually.

Speaker 2 (16:58):
Unfortunately, there's no way around it. One way around it
for you.

Speaker 3 (17:01):
If you're interested in the holiday special, if you have
a holiday special desktop you've bought in the last couple
of years, you already have this super high value memory
in your computer. So if we were to do a
core upgrade for you, we don't have to sell you
the memory, which makes your core upgrade significantly cheaper than
buying a new Holiday special. So if you have a

(17:21):
twenty twenty four or a twenty twenty three holiday special,
you can upgrade to the current AI spec for a
fraction of the cost of a new holiday special. Give
us a call in the service centers if that's something
that's of interest to you, and we'd be happy to
talk with you about doing that for zero two, five, five, eight,
eleven ten, Tom, stay on the line, your call is
coming up next.

Speaker 2 (17:40):
On compute this.

Speaker 6 (17:41):
Remember the COVID computer mania, it's about to happen again
in weeks. Computer prices are about to jump and stay
high well into twenty twenty seven. The cause a global
shortage of memory in solid state storage as manufacturers like
Microns which to producing AI chips instead. If your computer
is slowing down, aging out, or you've been planning an upgrade,

(18:02):
you have a small window to avoid inbound inflation. Shrock
Innovations can get you into the right laptop or desktop
now before the price squeeze hits. Retailers don't get caught
pain hundreds more in a few weeks. Get your computer
today at Shrock Innovations or online at Shrockannovations dot com.

Speaker 5 (18:20):
If you can dream it, Shock interactives. Website developers can
make it happen, refresh your website, automate sales and marketing,
and grow your business today. With Shock Interactive.

Speaker 7 (18:31):
You would probably rather drink the water at Camp La
June then get another call about the desperate need to
renew your cars expiring warranty.

Speaker 8 (18:38):
Who actually responds to those calls.

Speaker 7 (18:41):
Everyone wants to play the warranty game where you pay
money now just in.

Speaker 8 (18:44):
Case you need service later that everyone hopes.

Speaker 7 (18:47):
You won't need or use. It's such a waste. It's
no different with computers. Major manufacturers warranties have more subscript
crosses than a Sunday morning church service.

Speaker 8 (18:57):
Batteries are exempt.

Speaker 7 (18:58):
Hard dripes must be completely dead and forget about anything
that they can remotely clean.

Speaker 8 (19:03):
Us physical damage.

Speaker 7 (19:04):
That's why Shrock warranties are different. When you purchase a
modular PC or a solid state laptop and extend your warranty,
we offer a no risk money back guarantee. If you
need the warranty, you will be thrilled to have it
if you don't use it, and we refund your money
automatically every time.

Speaker 8 (19:21):
That's right.

Speaker 7 (19:21):
We are so confident in the quality of our products
that our extended warranties are refundable. Many Shock customers use
their refunds to purchase another warranty or pocket the savings.

Speaker 8 (19:31):
And move on.

Speaker 7 (19:32):
We all know you'll need it to cover that expiring
car warranty.

Speaker 8 (19:36):
Anyway.

Speaker 7 (19:36):
Shock's refundable extended warranties just another way the Shrock Innovations
Computer Company makes your computer work for you.

Speaker 2 (19:51):
Alrighty guys, welcome back into Compute This.

Speaker 3 (19:53):
My name's Thor Schrock. I'm the owner of the Shrock
Innovations Computer Company. Four zero two five five eight eleven
ten is the number to join us on the program.
You can also reach us an eight eight eight two
five zero two zero nine to one.

Speaker 2 (20:05):
Coming up on the program.

Speaker 3 (20:06):
Live Translation is rolling out for all Android users this week.
We're going to tell you how to try it out.
Which everyone's going to be trying to watch. Oh gosh,
I can't think of the name of it now. What's
the name of the of the Hispanic television thing that
all the politicians go on around election time and get
interviewed in Spanish?

Speaker 2 (20:22):
Oh Man, Univision.

Speaker 3 (20:25):
Yes, everyone, Everyone's going to be watching Univision with their earbuds.
End saying can I understand this guy? This is pretty cool.
It doesn't translate back for you can't talk, but you
can listen, which you know we should all do more
of anyway. All right, let's jump into those phones. Tom,
welcome to the program. How can I help you on
compute this today?

Speaker 9 (20:44):
Thank you very much. I not too long ago about
my first smartphone, and I think you offer some some
virus protection for those devices.

Speaker 3 (20:56):
Yeah, absolutely, And that's what computers are. Computers are computers
and phones are computers, so they all need protection.

Speaker 9 (21:06):
Perfect a one big, happy family. So what I bring
that in and then is at the same price as
yearly priced as it is for my laptop.

Speaker 2 (21:17):
It is the same price.

Speaker 3 (21:18):
We don't charge when you first got your laptop, it
was one sixty for sofos and then it's seventy nine
ninety nine a year to renew it. On a phone,
it's just seventy nine to ninety nine to set it up.
We don't charge the extra kick. At the beginning, we
understand it's a phone, and you know, there is this
perception among people. It's incorrect, but there is a perception,
and we have to deal with reality that that phones

(21:40):
aren't as important. They're not as at risk as you know,
computers and tablets aren't as at risk as computers. But
in actuality they all need SOFOS They all genuinely need
SOFOS protection. The other thing that I want to throw
a quick psa about if you get a new phone.
Let's say you have sofos on your old phone and
you get a new phone and you do the whole
transfer thing. It will move the sofos app to your

(22:04):
new phone. It will not move your protection, your license
for the app. So we have to set this up
for you. If you get a new device, it has
to be set up again in the service center. Ideally
we can do it remotely. It's if you're We only
like to do that if you're really distant, or you
have a medical condition where you cannot come in, like
if you're doing cancer treatment or something and you're like, hey,

(22:24):
I can't be in public right now. You know, we'll
of course work through it with you, but it's we
have to email you a QR code. You have to
scan it with your phone. Sometimes people, especially for time
first time smartphone users, don't have you know, they don't
know how to scan a QR code and things like that,
and so there's a little bit of an education loop there.
It's a lot easier if we can just bring it
into the service center and do it at the front desk.

(22:44):
It takes about five minutes to set up, but then
you're protected, and I think that would be probably the best.

Speaker 2 (22:49):
Way to do it.

Speaker 9 (22:49):
Tom So basically bring it in about any time.

Speaker 2 (22:54):
Yeah, yeah, there's no rush. You know.

Speaker 3 (22:55):
The only time I would say don't bring it in
is like if you show up at ten o'clock when
we open on like a Monday morning.

Speaker 2 (23:02):
That probably will not be great.

Speaker 4 (23:05):
We get crushed.

Speaker 2 (23:07):
We get crushed at ten am.

Speaker 9 (23:09):
It would be after the rush.

Speaker 2 (23:11):
Yeah.

Speaker 3 (23:11):
Yeah, So if you come in ato eleven or something
like that, then you know, we can sit down and
actually show you exactly this is how you scan a QRCO.
We can actually put some education with the product to
and kind of teach you a couple basics about using
the device. Since this is your first smartphone, you know,
as you're probably figuring out most of it's pretty intuitive,
but people get some questions here, how do I switch,

(23:31):
how do I close apps? How do I switch between apps?
Stuff like that, and we're happy to show you that
kind of thing.

Speaker 9 (23:37):
Yeah, I've got I've got more than a few questions,
So it'll it'll be with my trip to drive across
down to go yourself location.

Speaker 3 (23:44):
All right, sounds good. We'll look forward to seeing you
here sometime this week. Tom, thank you very much for
your call. And guys, it's that easy. Tom's in the
drawing for a twenty five dollars Shraw Innovations gift certificate,
which he could put towards the sofas he wants to
put on his phone if he wins. If you feel
like taking this away from Tom, If if that's the
grinchy spirit that you've got this time of year, give
us a call. Four oh two five five eight eleven.

(24:05):
We want to talk to you eight eight two five
zero two zero nine to one. So you know, if
you want to try to listen to something that's in
another language and you happen to be in the US,
in India or in Mexico, Android users are going to
have the opportunity this week through an app called Google Translate.
You pop your earbuds in and then you turn on

(24:27):
Google Translate and whatever your phone can hear, whatever the
microphone and your phone can pick up it will live
translate it into English into your earphones, and it gets
even better. It preserves it uses Google Gemini the AI
to preserve the tone and inflection of the speech. So yeah,
so it's not just going to be a robotic translation

(24:49):
of what is being said. No, it's it's going to
be the actual way that it was intended to be said,
with the inflection and the emphasis and the excitement. So
I'm like, I'm trying to imagine like listening to a
soccer game in Spanish and they're like.

Speaker 4 (25:03):
Oh, so it sounds like their voice or does it
sound like normal Anglo saxon.

Speaker 3 (25:09):
I haven't tried it myself yet. It's rolling out this week,
so I'm gonna be excited to try it. I don't
know if it if it's gonna sound like the Gemini voice,
but it's gonna preserve the inflection in the tone, so
it's it's it'll be like listening to the actual audio.

Speaker 2 (25:22):
So it'd be kind of cool though, because have you ever.

Speaker 3 (25:24):
Wondered, like, if you're listening to like Vladimir Putin speaking,
is the translator really saying what like Vladimir Putin is saying?
Or is he like cleaning it up a little bit?
If Vladimir is like, you know, these filthy Ukrainian dogs,
you know, we will destroy them all, and then the
translator is.

Speaker 2 (25:41):
Like, the brave soldiers of the Ukraine are fighting.

Speaker 4 (25:46):
I've wondered about that with translators.

Speaker 3 (25:48):
Yeah, that's like hmmm, because you know that part of
the translator's job is and you know, we just heard, unfortunately,
about these two Iowa National Guard members that were that
were killed in Syria.

Speaker 2 (25:57):
And my first thoughts, what the hell was that Iowa
National Guard doing in Syria? You know what? Why?

Speaker 3 (26:01):
But okay, that's another conversation. And then they had a
translator with him, and that poor dude just he got
he got popped either way. But if they would have
had these earbuds, then that translator might still be alive
because they wouldn't needed him. But I guess you can't
talk to people though you can hear, but you can't talk,
so as long as you're doing all the because I'm.

Speaker 4 (26:20):
Sure subtitles are on the way at some.

Speaker 3 (26:22):
Point, well, what was it we went to? Uh gosh,
where were we at one on vacation?

Speaker 9 (26:29):
Oh?

Speaker 3 (26:29):
It was universal universal in Florida and Orlando. And because
I'm like, this doesn't sound like Disney but a Universal,
they straight had an ESL person running the queue, like
somebody who spoke no English. And we were trying to
tell them like, hey, one of our one of our
kids in our party has to go to the bathroom.
We're gonna we're gonna split off in line, they're gonna
come back. We're not cutting, you know, it's just you know,

(26:52):
and they're just like, see you know, like you I
can look at look in your face. I can tell
you didn't understand a word I just said.

Speaker 7 (26:59):
Uh.

Speaker 3 (27:00):
And so Olivia whips out her phone, her iPhone and
uses the translate feature on there to type and hits
translate and then shows it to the person and then
they take her phone and they type a message back
and they say see you know, and then they hand
it back and you're like, okay, good, I'm glad we
all understand. I'll understand each other now. But how much
more efficient would that have been if we all had
earbuds in? Because all the kids haven't ear at least

(27:20):
one earbud in all the time right now. Anyway, Oh
imagine that, Imagine you have one earbud in all the time,
and people are making fun of you in a foreign language,
and now you can understand what they're saying. Like if
you go to the nail salon, you're like, I'm sorry,
what did.

Speaker 2 (27:35):
You call me?

Speaker 4 (27:36):
You know, they have to be wearing earbuds too.

Speaker 2 (27:39):
Well, they won't understand you well.

Speaker 3 (27:40):
I mean, they probably understand you well enough they make
conversation with their clients. But you know, that's one of
the things, right It's like, are they talking about you
or are they talking about like the weather. You know,
you never know, but now if you have one earbut in,
you'll know. If you have an Android phone. They do
plan to roll this out for iPhone at some point
in the future, but right now Google is testing it
only on Android because Google makes Android, and only in

(28:03):
the US, India, and Mexico. So if you are in
India or Mexico and you're talking about people and they
have an earbud in, just remember that, Cabby, you might
understand every word you're saying with inflection. So if you're
speaking with any kind of inflection that might be offensive.

Speaker 2 (28:24):
I wonder if we could detect sarcasm.

Speaker 4 (28:26):
You're doing great today.

Speaker 3 (28:28):
I'm sure we'll get there alive in one piece, no doubt.
Four zero two five eight eight eight two five zero
two zero nine to one. Gonna take the next break here,
guys when we come back. The twenty twenty five holiday
special is on pace to sell out faster than any
other year ever, and it was a slow start. So

(28:48):
we literally went from like concern at the beginning of
the sale, like we're not selling a lot. Is the
do we really have this K shaped economic recovery where
people at the top can afford nice things, but they're
still they're starting to shop at Dollar Tree a little
bit more often to make sure they can get the
nice things with where they shop for them elsewhere, or
in poor people for example, or people who on the

(29:09):
lower socioeconomic status are buying like chromebooks. What's going on?
Why aren't we selling as many holidays? But we went
from that in like late October early November to oh
my gosh, this level of demand is insane. We're selling
multiple computers per day in the des Moin service center,
which normally we sell one or two computers a day.
When I say multiple, they're selling five or six machines

(29:31):
a day in the des moin service center. We're making
special transfer runs just to resupply them. And it's crazy.
So how do we go from point A to point B?
We're going to tell you coming up next on compute.

Speaker 6 (29:42):
This right now, the biggest tech companies in the world
are diverting memory and storage production away from consumer electronics
and into AI chips. That shift is causing a tidal
wave of shortages and price increases memory in solid state drives.
The core components of every computer are skyrocketing, and when
the parts go up, the computer prices followed. Shrock Innovations

(30:04):
has inventory in store today at free increased prices. If
you need a new laptop or desktop, don't wait until
after Christmas when every retailer will be forced to raise
their prices by smart by local shop. Shrock Innovations are
online at Shrockinnovations dot com.

Speaker 5 (30:22):
Drive Advisor is a free program from Shock Innovations that
monitors your hard drives health and tells you if it's
going bad. Download it for free at drive advisor dot com.

Speaker 7 (30:32):
Have you noticed that almost every piece of technology seems.

Speaker 8 (30:35):
To do its best to be disposable?

Speaker 7 (30:37):
Every day, people talk their phones, tablets, and other electronic
devices because they can't be repaired.

Speaker 8 (30:43):
Manufacturers have engineered their products to fail on a schedule
so they.

Speaker 7 (30:47):
Can extract more money out of your family budget automatically.

Speaker 8 (30:51):
Every year or so. But what if it didn't have
to be that way.

Speaker 7 (30:54):
What if you could get the performance of today's fastest
computers with the expansion and upgrade options you use to
enjoy you just described Shrock's modular desktop computers. Having the
right tool for the job is important, and Shock's modular
desktop pieces packed the performance and flexibility to handle your
computing needs, from just checking the email to running a

(31:15):
complex business. Modular desktops are engineered to be easily repaired
with widely available industry standard parts. Every component is selected
intentionally to give you years of upgrade and repair options.
It is not uncommon for a Shrock customer to be
using the same computer for a decade after they bought it.
Modular PCs are the most popular custom computers in the

(31:36):
Midwest for a reason. When you are ready for your
next computer, stop in to check out the modular lifestyle
or shop online at Shrockinnovations dot com.

Speaker 3 (31:51):
All righty folks, welcome back in Thanks for sticking with
us today through the hour. My name's Thor Schrock. I'm
the owner of the Shrock Innovations computer company. We have
four locations. Is to help you out whenever you need
to buy a new computer, if you need your computer fixed,
if you want to do an upgrade. Well, you know,
before all these price increases take effect, you can always
check us out. In Lincoln, we're just south of fourteenth

(32:12):
and Pine Lake Road. In Omaha one hundred and sixty
eighth and Burke Street, you know, just across the street
from that Village Point Mall that gets really really busy
this time of year.

Speaker 2 (32:20):
Just turn left instead of turning right. The traffic's a
lot better.

Speaker 3 (32:25):
Also, what it is in Papillion two four to nine
Olsen Drive, just off of eighty fourth and Highway three seventy.
And of course in West des Moines, Iowa, ninety five
hundred University Avenue, where my goodness, it just keeps snowing
on Des Moines, it just keeps snowing and snowing. The
other day, Evan's like, why am I even here today?
And he shows a picture outside the door and there's
like three inches of snow, and everybody else got like

(32:46):
a dusting to nothing, and we're just like, we're all here.
And then that day he goes on to sell like
five computers because people are literally I mean, I'm going
to make three inches of snow to people in Nebraska
and Iowa three inches of snow. Well, while an inconvenience
is certainly not a show opper, although he did make
fun of the guy in the smart car in the
parking lot.

Speaker 2 (33:06):
There was a guy in a.

Speaker 3 (33:07):
Smart car driving around in three ages of snow. Not recommended,
not recommended. And it's like every time I see a
Tesla driving around in this cold, I'm like.

Speaker 2 (33:15):
How long does your battery actually last? But I don't know.
But no.

Speaker 3 (33:20):
The Des Moines service center especially is just is going
nuts right now, and a lot of it is the shortages.

Speaker 2 (33:26):
Guys.

Speaker 3 (33:26):
It's when you go to Best Buy and you realize
that your choices and laptops of what they actually what
they have on display and what they have in stock
are two different scenarios. Same thing here in Omaha, Nebraska,
Furniture Mark. What they have on display, what they have
in stock, two different scenarios. And what we're seeing is
the lower end devices, meaning the sub eight hundred dollars devices.

(33:47):
So your entry level laptops, desktops and mid range laptops
and desktops, those are the ones that are disappearing the fastest.
These are going to have between eight and sixteen gigs
of RAM in them. Typically these computers, you know, they
give you an idea. A sixteen gig stick of RAM
is currently over one hundred dollars. We we just we

(34:10):
just saw ads on eBay actually for one hundred and
eighty dollars a stick for sixteen gigs of laptop memory
one hundred and eighty dollars a stick. If you have
a laptop that's priced at five six seven, eight hundred dollars,
you know, an entry level to a mid range laptop,
and all of a sudden the cost has gone up

(34:31):
one hundred dollars. You have a very small window where
whatever is in stock in the stores is going to
get sold out before it needs to be replenished from
the manufacturer. And when the manufacturers come around to replenish it,
they are going to necessarily raise the prices that they
are charging retailers. I've already I've been completely transparent with
you guys about what we are paying for memory, right now.

(34:54):
The reason I'm being that transparent about it is because
somebody's when you guys come in and you're like, hey,
I need to increase the memory, and we tell you
it's going to it cost you literally your left arm,
and you're like, well, why it's just memory, and we're like,
because this, because this is why this is. This is
like COVID. Stupid guys. It's it's just like that, and
it's going to be like that for a year, and

(35:14):
it's getting worse. Every couple of weeks the prices go
up another five or ten dollars. Like it's getting way,
way worse, and it's going to hit storage soon as well,
which is why a lot of people are trying to
get ahead of the curve. That's why the holiday special
is selling out so quickly. We've got twenty four desktops left,
and about eighteen seventeen something like that laptop's left, and
then we're done. Then we can't get any more at

(35:36):
the prices that we were contracted to pay because the
prices have gone up to be resupplied. And when that happens,
we have a choice. We can stop selling them or
we can raise the price. And you know, we already
have the marketing materials printed, it's up on the website.
We're just going to stop selling them when we get
to that point, you know, we're we say one hundred
and fifty, and if the one hundred and fifty first

(35:56):
person comes in and they're.

Speaker 2 (35:57):
Like, please please, please, please please please.

Speaker 3 (36:00):
We're like, fine, you're a good customer too, we'll take
care of you this year. It's not fine, we can
take care of you this year. It's like, we can
do it, but it's going to cost three hundred dollars more.
Oh can't believe this, Like, yeah, we can't either. This
this blows. We don't like it either, not one bit.
But that's kind of where we're at right now.

Speaker 4 (36:18):
Now.

Speaker 3 (36:18):
The reason that the Holiday Special is so impacted by
this is because of the amount of memory they come with.
Both units come with thirty two gigabytes of RAM, so
they are coming with a massive amount of memory. And
as a result, when they come with thirty two gigs
of RAM, you know, and the price of that memory
goes from seventy five dollars to two hundred and eighty
dollars a stick, and we're selling them at cost. There's

(36:39):
a couple areas a couple of good things that have
happened from this. One good thing is motherboard prices have
come down a little bit. If you're looking to upgrade
your motherboard, you'll spend about twenty bucks less on a
motherboard than you would have a few weeks ago. Why
because when you upgrade your computer and you put a
new motherboard in it, you have to change your memory.
Nobody wants to buy memory right now, but he's buying motherboards.

(37:01):
Guess what else, your processors. Your processors are.

Speaker 2 (37:04):
Gonna be about twenty or thirty dollars cheaper than they
were before.

Speaker 4 (37:07):
Why.

Speaker 3 (37:08):
Well, because when people upgrade their computers and they get
a new motherboard, it requires them to get a new processor.
But since that also requires new memory, nobody is buying
motherboards or processors right now. And these guys, these companies
are like, uh, we need to make money too. A
SEUs has a white box label called as Rock. I

(37:28):
don't know what marketing genius thought ASRock was a good name,
but as Rock we're gonna call it as Rock on
the air. Okay, as Rock, Okay, as Rock. Whatever they're
coming out. Everything that's old is new again. Guys, Intel
chips can apparently work on DDR four or DDR five memory.
Motherboard manufacturers have just always chosen to make them run

(37:50):
with DDR five because they run better with DDR five,
and everybody wants performance right now. People want prices, they
want options. So guess what if you're buying an Intel
system as Rock. As Rock is coming out with a
new motherboard that has six memory slots on it. You know,
four of the slots support DDR five memory and two

(38:10):
of the slots support DDR four memory, so that you
could actually buy a new motherboard from as Rock, get
a new Intel processor that'll be faster than your old processor,
and then use your old memory from your old computer
rather than buying new memory. Already, we're seeing innovations coming
out from other board manufacturers. Unfortunately, a MD rising chips
can't do that. It's just Intel chips that can do

(38:31):
that right now. However, a MD they're coming out with
a brand new Risin chip. It's called an a another APU.
They haven't done APUs in years. This APU will allow
you to game without a graphics card because the cores
inside the processor are that powerful for gaming. Now, you're
not gonna play call of duty on this thing. But
you're you get the idea. Every the entire market is

(38:54):
responding to this memory price situation. Everything is changing. Everything
is a moving target, so keep things in stock is
a challenge. So that is why so many people have
been interested in the Holiday special, and it's bleeding down
into our other computers. We've sold more Gallants this week
than I think any other week this year. The Gallant
is our highest end laptop that we carry. If you

(39:15):
want to go better than the Galant, you go Holiday
Special or you go custom order. The Gallant is the
nine to ninety nine workhorse of the Shock fleet. Comes
with twenty four gigs of RAM. Guess what, Yeah, we
have to put a sixteen gig stick in there on
the price of that stick is gone three times. I mean,
it's it's nothing is spared in this right now, guys.

(39:38):
So I would encourage you if you were thinking about
buying technology for a Christmas gift for somebody, you should
go out and buy that technology sooner rather than later.
Whether you're buying from Shock or somewhere else, well, of
course I would hope you'd buy from Shock. That's why
we're all here, you know, we try to provide award
winning service so that you decide to buy your technology
from us to get that service. If you're going to
buy it from a box store, then decide to do

(40:01):
that earlier rather than later so you have the best selection,
the best opportunity. Next year after Christmas, Guys, the price
increases are coming. I can tell you that because I
am one of the people going to be doing it.
We have to do it. There's just no way around it.
So don't procrastinate if you can four zero, two, five, five, eight,
eleven tens a number to join us when we come back.

(40:22):
When you're buying a new computer, there are three things
that secretly every Shock technician, from our juniorist junior tech
to our highest level lead technician are saying, please, please, please,
please please, for the name of the sweet baby Jesus,
buy this. You need this, And customers are like, I

(40:45):
don't know if I need that, and we're just like,
you know, we're here to do what you want us
to do. I tell my guys, you're never selling people things.
You're helping people, and you're going to tell them this
is what I would recommend you do. And if they
can do those things, they will do them, and if
they don't want to do those things, they will not
do them. As long as they unders stand that they
should do them, and there are consequences for not doing them,
you have done your job. It is up to the

(41:06):
customer to make the decision. But secretly inside these three things,
every shock technician is.

Speaker 2 (41:12):
Like, please please please, please please please please buy that thing.
We're going to tell you what those three things are
coming up next on compute this.

Speaker 6 (41:20):
In the last thirty days, the price of computer memory
has jumped over five hundred percent. Why manufacturers are shifting
production from consumer electronics to AI data center chips. That
means that the cost of laptops, desktops, phones, tablets, all
of it is about to surge, and once the increase hits,
experts don't expect relief until after twenty twenty seven. If

(41:42):
you're even thinking about a new computer, now is the time.
Sharroc Innovations has the systems you need before the price
is high, yet the computer you want at the price
you want while you still can visit Shroc Innovations or
shop online at Shrocaninnovations dot com.

Speaker 5 (41:59):
Shock Innovations Data Recovery Labs Saves the data the other
guys can't. The next time your hard drive, camera card,
or flash drive fails, let Shrock get your data back.

Speaker 7 (42:08):
When your computer has a warranty and you have a problem,
don't call the manufacturers for help, call Shrock Innovations. Shrock
will contact HP, Dell, a Zeus, Samsung, or any other
manufacturer to arrange a warranty repair at no cost to you.

Speaker 8 (42:24):
We know how these companies work.

Speaker 7 (42:26):
We know the loopholes and the tricks to get your
system repaired under warranty as quickly as possible. Even so
manufacturers can take up to twenty one days to fix
your computer, We'll give you the option of a fast
local repair in one of our service centers, or provide
you with a loaner laptop to use while you wait.
We can even back up your data before we ship
your computer, just in case the warranty fix includes a

(42:49):
hard drive wipe. Shrock tests your computer when it comes
back from repair to ensure the problem was solved properly
and all of your hardware works like new. There's a
reason Shrock Innovations is consistantly voted the best in town.
Whenever you need help, wherever you need it, Frock Innovations
makes your computer work.

Speaker 4 (43:06):
For you.

Speaker 2 (43:13):
Seventies bumper love right there.

Speaker 3 (43:15):
Oh yeah, all righty folks, thanks for sticking with us.
Welcome back into the final segment of the program. Quick
program Note, there will not be an after shock today
after the show. The final Aftershock of twenty twenty five
will be next week. So next week, big big event
after shock, event of the year, Final after Shock of

(43:35):
twenty twenty five.

Speaker 2 (43:36):
What will we do? I have no idea.

Speaker 3 (43:38):
I've never had to market the final after Shock of
twenty twenty five before. But we'll figure out something that's
really cool and fun. Maybe I'll have some Maybe I'll
try to dub in some of the videos that I
watch to kind of learn the things that I learned,
so you can kind of see some of the information
sources that I that I used to you know, see
interesting things like you know, for example, in Russia right now,

(43:58):
what I'm seeing, based on the videos going around, is
that Russia took a city and I'm not going to
try to pronounce the name of the city, one of
these little villages. Russia took it, and it was it
was something that Ukraine had defended for a long time.
The generals came to Russia and said, yo, yes, Vladimir,
we have we have occupied whatever the city name is.
And then the Vladimir on video. This is all on video.

(44:22):
He says, so we have complete control, and they say, yes, sir,
we the city is ours. Our flag is flying over
the city. And then two days later, Zelenski does a
selfie from the welcome to the name of this like
the city welcome sign saying like huh hey guys or somewhere. Yeah,

(44:44):
I think that was the He's like, we're here, we
have the city, it's kind of ours.

Speaker 5 (44:47):
You know.

Speaker 3 (44:48):
Russia didn't really take it. They had it for a minute,
a hot minute, but they couldn't hold it because, like
you know, we like blew them up and there's like
six hundred of them still in the city here somewhere,
but our drones are flying around and popping them one
by one, and eventually they're gonna they're gonna surrender. And
then because they don't want to die and we don't
want to kill them, so if they surrender, that's just
easier for everybody. And so you know, they'll surrender, we'll

(45:09):
take him prisoner, we'll exchange them with Russia. For some
of our guys back and you know, life will go on,
have a great day. So then they geolocate the video,
like where was he actually? Was he actually there? There's
two camera views in the video they switch back and forth.
One is somebody filming him doing a selfie and the
other one is his phone doing the selfie. They included
his phone doing the selfie in the video because you

(45:30):
can geolocate that footage based on where the phone was at,
and the phone was literally like one point six kilometers
from the from the trapped Russians that are that are
still in the city. Yeah, he was like on the
front line, and so it's like, yeah, they felt confident
enough they could.

Speaker 2 (45:48):
Send Zelensky and they'd be like, you know ohl Niche waha,
you know, old Vladimir. Uh So it was.

Speaker 3 (45:57):
It was one of those things those times you're like,
oh my gosh, that's a propaganda fail Russia. That's a
bad propaganda fail. So there are some interesting things to
talk about. Well, we'll share them all with you. I
see to see some of these videos and the analysis
of the videos, and it's it's good stuff. But we'll
share that all with you. For the final after Shock
of twenty twenty five coming up next week. Of course
we do that show. After this show, we end the

(46:19):
live stream on Facebook and then we do another live
stream for the after Shock to keep everything separate because
you know, people listening to the Computer show don't really
care what's happening in Ukraine for the most part, so
and people who care about what's happening in the Ukraine,
they don't want to hear about computers. So it's a
it's a funny thing, but we have to do a
separate show for that. Four zero, two, five, five, eight
eleven tens a number to join us on the program today.

(46:39):
There are three things when you're buying a computer at Shock.
There are three things that secretly are we are hoping
against hope that you choose to add to your order.
Not because there's a commission. We don't do commissions at Shrock.
Not because there's a spiff. There's no spiff going on
at Shock right now. It's not like there's a you know,
sell this many of you know widgets and you get

(47:01):
a free toaster, you know, nothing like. That's how this
is purely because the technicians know. Every day they come
into work and every day we deal with the same problems.
It's not unlike your job. We deal with the same
exact problems every single day. They're expressed slightly differently. Sometimes
customers come in and say, my monitor has a virus,

(47:21):
and we have to decode and understand they mean their tower,
they don't mean their monitor. The screen doesn't have a virus,
you know, stuff like that. You know, we have to
figure out read between the lines a little bit. The
problems are the same. I'm infected, I think I'm infected.
My computer is doing something I don't want it to do.
My computer is not doing something I want it to do,
you know, so on and so forth. So when you're

(47:43):
coming in and buying a new computer, the number one
thing and Tom kind of had a lead on this
on the show when he called in this morning. They're
they're just praying, hoping against hope, that you will elect
to purchase the security package, the sofos and Secure Update
security package. It saves so many dollars because anytime when

(48:04):
you buy sofos, you get a security guarantee. So if
you even think you're in fact that you can call
us and we will look into it for free. Over
the Shock desk, just to make sure you're clean. We
can check your remote status on sofos. We can look
at your computer over the Shock desk and we can
make sure you are clean. Number one. Number two if
you have a phone or a tablet or something like that.

(48:26):
We have a customer in Lincoln who comes in every
two weeks because she loves to play solitaire, and she
downloads every single Solitaire app, every solitary app that you
can find in the play Store onto her phone. And
you know, these apps are all free because they're ADS supported,
and so what ends up happening is it starts pushing
ads to her push notifications, so when she's trying to

(48:47):
use her phone.

Speaker 2 (48:48):
It's AD ad AD, and she can't.

Speaker 3 (48:53):
Use the phone because it's We were trying to remove
the solitary or the solitary, the Solitaire apps, and literally
we couldn't remove them because the ads were popping up
so fast that we couldn't hardly use the device. And
so one by one we had to put the phone
in airplane mode to stop the ads from popping up.
And then so we had to kill the internet, and
then we had we could go in and remove the ads,

(49:15):
get her back down to base, we sent her back home.
She comes in two days later with the same problem,
and we're like, I need you to find like, I mean,
solitaire is solitaire, right, I need you to find one
good solitaire game that you like, just one and install
that one, and you can play that one till you're
blue in the face. But you don't need seventy seven
different solitaire apps. That's what's getting you in trouble. If

(49:37):
she had sofos on her phone, it wouldn't have allowed
her to install some of those apps to begin with,
because some of the apps were actually malware from the
play Store. So some of the apps that you download
from the stores are actually malware, but you don't even
know that because they're in the Playstore already. They originally
were clean, but then they got updated and the update
has malware. Now, if you have sofos on your phone,

(49:59):
you don't those apps won't stay installed if you do
download them. It protects you from yourself essentially, So no
matter what you're doing, my guys are like, please, please, please, please,
please get the sofas and then on the computer, get
the secure updata so that you're not installing updates that
you think are legit that you think you're doing the
right thing, but you're actually installing malware and you end
up with the Wave browser and it takes over your

(50:21):
whole computer, or the new one. The new wave browser
is called the Shift browser. If you got the Shift browser,
that's malware. I looked at a customer, I'm like, it's
kind of shifty, isn't it. And she says, oh, I
see what you did there? You know, yeah, it's it's
really shifty. You don't want it. Uninstall it. You didn't
ask for it in the first place. It took over everything.
It loads when your computer loads, it's really annoying. So

(50:43):
those are the kind of things that sofos and secure
Updata are going to protect you against. The number two
thing that every single technician desperately hopes that you purchase
when you buy a new computer. Now this, if you're
going to buy it from best Buy or the Mart
or something, there's an argument to be made for not
buying the extended warranty. And you know, for the most part,
there's two types of people in the world. There's people
who buy warranties and there's people who don't. And there's

(51:05):
nothing you're gonna say to the guy that says no
to every warranty, to buy the warranty. However, our method
is catching on. I found a reminder in my phone
in my calendar that's gonna pop in January, that I
set three years ago to remind me in January to
contact Lows to request my money back for the warranty

(51:26):
that my wife bought on our Samsung refrigerator. Because it's refundable. Wow,
I don't remember. I guess it must be, otherwise I
wouldn't have put that in my phone to remind me
in three years to do this. Well, here's the thing
at Shock. When you buy a warranty from us on
a new computer, it's refundable. You don't have to remember.
It just gets refunded to your Shock account. Now, some

(51:47):
customers think that the warranties just roll over. They don't
roll over. You have to choose to buy, you have
to choose how you spend your money. But the refund
is automatic. You get the money back. So if you
need the warranty, you are so glad you have it.
When you come back with a bad stick of ramble,
we're like, that'll be seven billion dollars and your left
arm please, And you're like, what for a stick of memory?

Speaker 2 (52:06):
Please, sir, please?

Speaker 3 (52:08):
You know I don't buy bitcoin anymore. I'm buy memory.
It's going up faster than bitcoin. And you have the warranty,
You're glad you have it. If you don't need the warranty,
you get your money back. It's a win win, and
it's a win for Shock too, because we get to
keep you as a customer and we get to keep
your loyalty at Shock indefinitely. We want that, We want
to be your go to for all things technology. The

(52:32):
third thing, please, please do not buy the computer that
you think you need. Go one model higher if you
think you need the Resolute, because you're just a basic
user and I can get away with the six hundred
dollars computer. Please buy the seven hundred dollars computer. It's
one hundred dollars more. It's double the computer. It's going
to last you longer. Nothing is worse than a year

(52:55):
and a half after you buy a computer and having
a customer come in for a maintenance checkup saying this
thing is a slow piece of garbage, and we're like,
we told you that what you were doing, you were
buying a slow piece of garbage for what you're doing.

Speaker 2 (53:06):
You needed more, but you didn't listen to us.

Speaker 3 (53:08):
Now we're a service company. We can't say that, but
please know that we're thinking it, okay, So so don't
make us think that. Just get the computer that's just
a little bit better than what you need so that
you don't end up in a situation in a year
and a half saying I wish I would have. So
those are the three things that every shock technician secretly
hopes you do when you buy a new computer.

Speaker 2 (53:28):
We had one caller today. His name was Tom.

Speaker 3 (53:30):
Congratulations Tom, you h's your lucky day. You have won
yourself a twenty five dollars Shrock Innovations gift certificate. And
we'll see you all again next weekend for another exciting
edition of Compute This