Next in Media
Everything we know about the media, marketing and advertising business is being completely upended thanks to technology and data. We're talking with some of the top industry leaders as they steer their companies through constant change.
Episodes
As The Trade Desk confronts negative growth guidance, executive turnover, and a 15% workforce reduction, media analysts Brian Wieser and Luke Stillman dissect the structural missteps behind the company's valuation drop.
They reveal how an insistence on open-web transparency manifestos lost ground to buyer demands for price, convenience, and direct supply path performance.
Key Highlights
🎯 Marketers care about price, perf...
Traditional sports broadcasts are evolving into multi-platform cultural ecosystems driven by social media, gaming metaverses, and athlete creators.
NBA Take-Two Media CEO Andrew Perlmutter explains how media brands can build participatory off-court entertainment that converts casual viewers into lifelong fans.
Key Highlights
🏀 Live sports remain one of the few shared cultural anchors, using basketball as a natural en...
Rushed methodology changes implemented mid-season by Nielsen have severely shaken the NFL's confidence in standard television ratings.
NFL Chief Data Officer Paul Ballew explains how media fragmentation is forcing leagues and networks to demand radical transparency or switch to new transactional metrics.
Key Highlights
📉 Changing ratings math in the middle of ad sales season destroys trust and throws billions in ad d...
As US video ad spend reaches $82 billion, media buyers are demanding granular audience targeting capabilities alongside bottom-funnel performance metrics. IAB Vice President Chris Bruderle breaks down the shifting dynamics between CTV and social video, the rise of multimodal contextual AI, and why live sports platforms must prove direct ROI to capture long-tail budgets.
Key Highlights
🎯 Targeting Outweighs Raw Performance...
Traditional media buying breaks down when attitudinal audience data gets lost between upstream research and downstream media activation. Bright Mountain's Andy Davidson and Deep Focus's Kyle Krueger unpack how synthetic personas, unified YouTube-to-CTV strategies, and responsible creator management keep ad campaigns aligned and effective.
Key Highlights
🔄 Audience research usually gets mangled like a game of telephone onc...
Ace Hardware's RedVest Media is rewriting the retail advertising playbook by turning a late market entry into a strategic advantage across its 5,200 store footprint.
Head of Retail Media Molly Hjelm joins Mike Shields to explain why friction-free Pacvue integration, closed-loop endemic attribution, and re-embracing physical stores outperform legacy off-platform tactics.
Key Highlights
⏰ The Late-Mover Edge: Launching ...
Collective CIO Natalie Silverstein joins Next In Media to explore how creators are evolving into full-fledged media networks and what it takes for brands to scale authentic partnerships in a hyper-fragmented landscape.
Natalie, also breaks down real-time crisis agility, strategies for training AI language models on video content, and how to combat the algorithmic reach recession with targeted paid media.
Key Highlights
Recorded live at Cannes, Wpromote CEO Andrea Bendzick exposes why agile independent agencies are eating traditional holding companies' lunch while everyone else scrambles to build overpriced tech platforms. She maps out how mixing performance marketing, smart M&A, and hard revenue-backed brand metrics gives modern agencies an unbeatable edge.
Key Highlights
⚖️ Independent agencies sit in a sweet spot where they're big ...
Cadent President Doug Rozen unpacks the hidden organizational silos and ad frequency nightmares plaguing modern video advertising at Cannes. Discover why shifting from audience persistence to contextual TV and total video planning is the ultimate fix for bruised brand performance.
Key Highlights
📺 Internal agency silos are ruining the viewer experience by slamming consumers with the same ad over and over.
🎯 Unifying...
Spotify is shifting from a traditional audio platform into a powerful multi-format ad engine driven by advanced data targeting and transparent, value-exchange sponsorship models.
Through innovative automated tools and natural language API plugins, the streaming giant is eliminating traditional production barriers so brands of all sizes can easily deploy high-ROAS campaign creative.
Key Highlights
📺 The Pivot to Video...
Recorded live at Cannes, this episode explores the shift from surface-level ad efficiency to true business effectiveness in a hyper-fragmented media landscape.
VaynerX's Jon Morgenstern delivers a masterclass on navigating the creator economy, leveraging YouTube's cross-screen dominance, and using common-sense attribution to cut wasteful ad spend without harming the bottom line.
Key Highlights
🤝 Economically speaking...
Relying solely on programmatic CTV auctions locks brands out of premium live sports and high-value cultural moments while racking up heavy middleware fees.
This deep dive reveals how direct-to-ad-server tech and large language models are restructuring streaming media execution to protect brand safety, automate delivery, and enforce flawless frequency capping.
Key Highlights
🏎️ The streaming landscape has finally soli...
YouTube has officially outgrown traditional media taxonomies to become a unique, multi-surface ecosystem spanning streaming, social, and commerce.
This week, Tinuiti's Sean Odlum explains how brands can leverage first-party CRM data and the Ads Data Hub, to bypass mobile-heavy biases and measure true impact across every screen.
Key Highlights
🇨🇭 YouTube operates as a media "Swiss army knife" that spans streaming, so...
The traditional retail media playbook is undergoing a massive transformation as platforms shift away from transactional clicks toward holistic, real-world shopping experiences.
This week, Sam's Club VP and GM Harvey Ma, breaks down how their membership data and cross-enterprise synergy with Walmart are setting a new standard for full-funnel brand measurement.
Key Highlights
💳 Every single purchase is tracked. Because...
As streaming behavior dominates the living room, Vizio's operating system has claimed the top spot in U.S. television sales by turning the home screen into an active search and discovery storefront.
In this exclusive Cannes interview, Chief Revenue Officer Mike O'Donnell explains how partnering with Walmart Connect allows advertisers to move beyond last-click attribution and track the complete customer path from initial TV exp...
SharkNinja has rewritten the modern commerce playbook by embedding a "threshold of virality" directly into pre-product development and abandoning rigid, weekly campaign reviews for hourly optimization.
Global Head of Media Dave Kersey shares how this social-first, digital-only approach skyrocketed the brand to the top of TikTok Shop ecosystems globally while establishing a hyper-transparent, API-driven model for agency partner...
The shift from traditional television to connected TV has accelerated rapidly, requiring publishers to offer both massive culture-shifting scale and ultra-precise targeting capabilities.
In this deep dive, Netflix Advertising VP Nicolle Pangis pulls back the curtain on how the platform built an independent, proprietary ad server to give global brands the exact mix of automated programmatic buying and high-impact live events th...
Achieving true cross-channel attribution remains an uphill battle as walled gardens restrict access to critical log-level data.
Georgia Pacific's Vice President of Integrated Media and Brand Analytics, Javier Bustillos, reveals how his team combats these fragmentation challenges by accelerating in-house Marketing Mix Modeling and adopting a disciplined, test-and-learn approach to automation.
Key Highlights
📊 Walled g...
As television viewership shifts, NBCUniversal is proving that premium IP like live sports and reality television can compete with digital channels by integrating advanced programmatic ad tech.
Through initiatives like real-time AI context-scanning and the Performance Insights Hub, they are closing the data loop to deliver immediate, measurable outcomes across the entire marketing funnel.
Key Highlights
📺 Premium, yea...
After briefly de-emphasizing targeted TV ads during the Discovery merger, Warner Bros. Discovery has rapidly rebuilt its infrastructure to offer clients unprecedented transparency and accountability.
In this live recording from the GoAddressable upfront breakfast, learn how premium IP content is joining forces with sophisticated data waterfalls to challenge the dominance of walled gardens.
Key Highlights
🔄 Warner Bro...
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