Hidden Brain

When you're hungry, it can be hard to think of anything other than food. When you're desperately poor, you may constantly worry about making ends meet. When you're lonely, you might obsess about making friends. This week, as part of our You 2.0 series, we bring you a favorite 2017 episode about the psychological phenomenon of scarcity. Researchers say this form of tunnel vision can affect our ability to see the big picture and cope... Read more

Some people are good at putting themselves in another person's shoes. Others may struggle to relate. But psychologist Jamil Zaki argues that empathy isn't a fixed trait. This week: how to exercise our empathetic muscles. It's the first episode in our You 2.0 summer series.

Sometimes when we believe something, we resist data that can change our minds. This week, we look at how we rely on the people we trust to shape what we believe, and why emotions can be more powerful than facts. This episode features new reporting and favorite conversations with neuroscientist Tali Sharot and philosopher of science Cailin O'Connor.

At some point in our lives, many of us realize that the way we hear our own voice isn't the way others hear us. This week on Hidden Brain, we look at the relationship between our voices and our identities. Plus, we hear how advances in technology might help people with vocal impairments, and consider the ethical quandaries that arise when we can create personalized, customized voices.

The Greek poet Archilochus wrote that "the fox knows many things, but the hedgehog knows one big thing." This week, we'll use the metaphor of the fox and the hedgehog as a way to understand the differences between tacticians and big-picture thinkers. We'll explore the story of a pioneering surgeon whose hedgehog tendencies led him to great triumphs, and a heartbreaking tragedy. This episode first aired in May 2017.

All of us are surrounded by brands. Designer brands. Bargain-shopper brands. Brands for seemingly every demographic slice among us. But have you ever stopped to ask yourself how brands influence you? This week, we look at how companies create a worldview around the products they sell, and then get us to make those products a part of who we are.

More than 70,000 people died of drug overdoses in 2017 — many of them from heroin and other opioids. One of the most widely-used tools to confront this crisis is a drug called naloxone. It can reverse an opioid overdose within seconds, and has been hailed by first responders and public health researchers. But in 2018, two economists released a study that suggested naloxone might be leading some users to engage in riskier behavior —... Read more

Does living with animals really make us healthier? Why do we eat some animals and keep others as pets? This week on Hidden Brain, we talk with psychology professor Hal Herzog about the contradictions embedded in our relationships with animals.

Are women named Virginia more likely to move to Virginia? Are people with the last name of Carpenter more likely to be carpenters? This week on Hidden Brain, we bring you a favorite 2017 episode about our preference for things that remind us of ourselves, and why this tendency can have larger implications than we might at first imagine.

Generations of Americans have struggled against segregation. Most of us believe in the ideal of a colorblind society. But what happens when that ideal come up against research that finds colorblindness sometimes leads to worse outcomes?

Many of us intuitively feel that the bitter partisanship of American politics is bad for our nation. So should we be concerned about the health of our democracy? This week on Hidden Brain, we revisit two of our favorite conversations about U.S. politics. We start by talking with political scientist John Hibbing about the psychological differences between liberals and conservatives. Then, we explore the role of conflict in democracy... Read more

It happens to all of us: someone recognizes you on the street, calls you by name, and says hello. You, meanwhile, have no idea who that person is. Researchers say this struggle to read other faces is common. This week on Hidden Brain, we revisit a favorite 2016 episode about "super-recognizers" and the rest of us.

Smarts matter. But other factors may play an even bigger role in whether someone succeeds. This week, we speak with Nobel Prize-winning economist James Heckman about the skills that predict how you'll fare in life. We'll also look at programs that build these skills in the neediest of children – and new research that suggests the benefits of investing in kids and families can last for generations.

If you've taken part in a religious service, have you ever stopped to think about how it all came to be? How did people become believers? Where did the rituals come from? And what purpose does it all serve? This week, we bring you a July 2018 episode with social psychologist Azim Shariff. He argues that we should consider religion from a Darwinian perspective, as an innovation that helped human societies to thrive and flourish.

Placebos belong in clinical trials, not in the doctor's office. At least, that's been the conventional wisdom for decades. This week, we ask whether placebos have more to offer than we've realized, and what they might teach us about healing. For research related to this episode, please visit: https://n.pr/2B9v2B0

If you've ever flown in economy class on a plane, you probably had to walk through the first class cabin to get to your seat. Maybe you noticed the extra leg room. The freshly-poured champagne. Maybe you were annoyed, or envious. Social psychologist Keith Payne says we tend to compare ourselves with those who have more than us, but rarely with those who have less. This week, we explore the psychology of income inequality, and how p... Read more

The desire to find our tribe is universal. We like to know who we are and where we belong. This fascination has led to a thriving industry built on the marketing and sale of personality tests. These tests offer individuals – and, increasingly, employers – quick and easy insights that can be used to make some of life's biggest decisions. But most fail to stand up to scientific scrutiny. This week, we revisit our 2017 episode about t... Read more

For generations, living openly as a gay person in the United States was difficult, and often dangerous. But there's been a dramatic change in public attitudes toward gay people. This week, we explore one of the most striking transformations of public attitude ever recorded. And we consider whether the strategies used by gay rights activists hold lessons for other groups seeking change.

Chaos is a part of all of our lives. Sometimes we try to control it. And other times, we just have to live with it. On this week's Hidden Brain, we bring you two of our favorite stories about coping with chaos. They come from our 2016 episodes "Panic in the Streets" and "Embrace the Chaos."